TABLE OF CONTENTS - FoxFilms3.foxfilm.com/fhetoolkits/how-to-train-your-dragon...Guidelines.pdf · table of contents synopsis do’s and dont’s quotes ... music (original score).

TABLE OF CONTENTS

SYNOPSIS

DO’S AND DONT’S

QUOTES

FONTS

LEGAL

STILLS

BACKGROUNDS

HORIZONTAL BANNER

VERTICAL BANNERS

CHARACTER POSES

PACKSHOTS

RETAIL BEAUTY ART

TV SCREENS - POST

TV SCREENS - PRE

ACTIVITY PAGES

TITLE TREATMENT

FONT

PACKSHOTS

STILLS

1

2

3

4

5

6

8

10

11

12

15

17

18

19

20

30

31

32

33

A.E.: JEFF ALMEIDA | C.D.: KISHAN MUTHUCUMARU | 323-965-4800

HOW TO TRAIN YOUR DRAGON 2

HOW2HE-014INTERNATIONAL TOOL KIT ROUND 11

09/18/14

FOX | AARON GERSHMAN

01

SYNOPSIS

From the Academy Award®- Nominated film, DreamWorks’ How to Train Your Dragon*, comes the next chapter in the epic trilogy. When Hiccup and Toothless discover a secret ice cave with wild dragons and a mysterious Dragon Rider, the two friends find themselves in an epic battle to save the future of men and dragons! *2010 – Animated Feature Film, Music (Original Score).




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02

DO’S AND DONT’S

DO’S

DONT’S

- Position as a fun, funny, adventure film for the whole family - Use light / bright backgrounds that are very colorful (e.g. Bright blue sky, green grass) - Use light, white, fluffy clouds rather than gloomy sky - Show fun, exciting adventure and funny images as much as possible - Pay attention to the size proportion of Dragons to Vikings - Hierarchy of Popular characters: Hiccup & Toothless, Astrid & Stormfly, Valka & Cloudjumper - Include quote(s) to consumer creative pieces that, a) Elevate the movie i.e Best Animated Movie of the Year and b) Fun for the whole family i.e. “More Fun than Frozen” - Be sure to focus on the Dragons: MORE Dragons (not vikings). Toothless, Stormfly, Cloudjumper, BABIES! - Include the day of the week in messaging where appropriate to reinforce DRAGON DAY is (i.e. Tuesday, Nov 11th). Specifically referencing banners

- Show Vikings without their Dragons. - Show Toothless with his mouth open (especially angry Toothless during Alpha battle). - Show any images or reference to Stoick’s death.




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03

QUOTES

“Braver Than Brave, More Fun Than Frozen!” – Peter Debruge, Variety

“Exciting, Funny, Warm And Thrilling!”— Rene Rodriquez, Miami Herald

“Brimming With Action!”– Stephanie Merry, The Washington Post

“The Best Animated Film Of The Year.”– Bill Zwecker, Chicago Sun-Times

“Soaring...Satisfying Fun!”— Lisa Kennedy, Denver Post




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04

FONTS

Compacta BT BlackABCDEFGHIJLKMNOPQRSTUVWXYZ

abcdefghijlkmnopqrstuvwxyz

Fritz Quadrata Bold

ABCDEFGHIJLKMNOPQRSTUVWXYZabcdefghijlkmnopqrstuvwxyz

Helvetica LT Std BoldABCDEFGHIJLKMNOPQRSTUVWXYZ


Helvetica Neue (TT) Condensed BlackABCDEFGHIJLKMNOPQRSTUVWXYZ





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How To Train Your Dragon 2 © 2014 DreamWorks Animation L.L.C. © 2014 Twentieth Century Fox Home Entertainment LLC. All Rights Reserved.TWENTIETH CENTURY FOX, FOX and associated logos are trademarks of Twentieth Century Fox Film Corporation and its related entities.

Long Version

Short Version© 2014 DWA L.L.C. All Rights Reserved

LEGAL




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06

dragon2_sq2500_s632.5_f280_4k_CMYK_v2.0.psd

sq2700-s206-f111_cc.psd

sq1630-s21-f186_cc.tif

sq1430_s16_f459_cc.tif

dragon2_sq300-s41-f115_4K_empire_PS_v2.0CMYK.psd

sq2500-s804-f97_cc.tif

STILLS




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07

sq1620-s156-f142_cc.tif

ICICLE IMAGE

BABY DRAGON IMAGE

STILLS




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08

HTTYD2_Background_01.tif






BACKGROUNDS




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09





BACKGROUNDS




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HORIZONTAL BANNER

6’ x 3’




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VERTICAL BANNER

11’ x 17’




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CHARACTER POSES

HTTYD2_HICCUP_01.tif HTTYD2_HICCUP_03.tifHTTYD2_HICCUP_02.tif

HTTYD2_BUDDY_01.tif HTTYD2_BUDDY_03.tifHTTYD2_BUDDY_02.tif

NOTES: USE THE FOLLOWING APPROVED CHARACTER POSES FOR ANY NEW ARTWORK SUCH AS: CHARACTER STANDEES, POS, ETC.




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CHARACTER POSES NOTES: USE THE FOLLOWING APPROVED CHARACTER POSES FOR ANY NEW ARTWORK SUCH AS: CHARACTER STANDEES, POS, ETC.

HTTYD2_ASTRID_01.tif HTTYD2_BUDDY_04.tifHTTYD2_ASTRID_02.tif

HTTYD2_BUDDY_05.tif HTTYD2_ERET_01.tifHTTYD2_VALKA_01.tif




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CHARACTER POSES

HTTYD2_GROUP_01.tif HTTYD2_CLOUDJUMPER_01.tifHTTYD2_GROUP_02.psd

HTTYD2_BUDDY_06.tif HTTYD2_BUDDY_08.tifHTTYD2_BUDDY_07.tif

NOTES: USE THE FOLLOWING APPROVED CHARACTER POSES FOR ANY NEW ARTWORK SUCH AS: CHARACTER STANDEES, POS, ETC.




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15

PACKSHOTS

NATIONAL

DVD BD

3D




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PACKSHOTS

WALMART

VANILLA BD + TOY DVD + DTV

TARGETBEST BUY




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RETAIL BEAUTY ART

NATIONALBEAUTY ART BEST BUY

WALMARTBEAUTY ART

TARGETBEAUTY ART

DVD

VANILLA

BD

BD + TOY

3D

DVD + DTV




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TV SCREENS - POST

HYTTD_TV_SCREEN_POST_01






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TV SCREENS - PRE

HYTTD_TV_SCREEN_PRE_01






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ACTIVITY PAGES

howtotrainyourdragon2_printables_coloringpages_astrid




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ACTIVITY PAGES

howtotrainyourdragon2_printables_coloringpages_astridhiccup




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ACTIVITY PAGES

howtotrainyourdragon2_printables_coloringpages_astridstormfly




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ACTIVITY PAGES

howtotrainyourdragon2_printables_coloringpages_dragons




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ACTIVITY PAGES

howtotrainyourdragon2_printables_coloringpages_hiccuptoothless




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25

ACTIVITY PAGES

howtotrainyourdragon2_printables_coloringpages_hiccuptoothless2




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ACTIVITY PAGES

howtotrainyourdragon2_printables_coloringpages_hiccuptoothless




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ACTIVITY PAGES

howtotrainyourdragon2_downloads_mazes1




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28

ACTIVITY PAGES

howtotrainyourdragon2_downloads_mazes2




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TITLE TREATMENT




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FONT

MAGDA

ABCDEFGHIJLKMNOPQRSTUVWXYZ

(Modified)




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PACKSHOTS




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DragonTV_ep2021_01.05.55.08.tif



DRGN_2021_s36_C373_LGT.0142.tif

STILLS




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34

DragonTV_ep2021_01.25.47.12

DragonTV_ep2021_01.06.36.12

DragonTV_ep2021_01.24.48.11

STILLS

TABLE OF CONTENTS - FoxFilms3.foxfilm.com/fhetoolkits/how-to-train-your-dragon...Guidelines.pdf · table of contents synopsis do’s and dont’s quotes ... music (original score).

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