3 Cruise Industry News: 2020 European River Cruise Market Report Key Players Lueftner Cruises: Pioneers CroisiEurope: Finding More Rivers 2020: The Largest Brands A-ROSA: Green Push Plantours: Growing Capacity Al Fresco Restaurant Jimmy’s Restaurant Chef’s Table Main Lounge Accomodations Pool and Fitness Library Cinema 2019 Netherlands 443 feet 72 feet 70 98 Continued Growth Viking: No. 1 Operator New Ship: Adora Riverboat Market Statistics New Ship: AmaMagna Doninturflot: Best of Russia 44 Waterways Crystal: Expanding Empire Market Reports Avalon Waterways: Room With A View Nicko: German Kings Scenic: Speedy Expansion STRENGTHS Vacation Value Diversified Product Offering WEAKNESSES Limited Ship Size Perception for “Older” Guests Seasonal Business OPPORTUNITIES Ripe for Mergers & Acquisitions Chinese Market THREATS Ocean/Land Competition Port Congestion 10 42 66 21 58 50 74 06 40 64 19 56 48 72 16 68 22 60 52 76 Amadeus: Five Stars For A Younger Crowd 18 46 70 30 62 54 78 SWOT River Advice: Full Service Management Fred. Olsen: River Entry Positive Fleet Deployment Phoenix Reisen: New Ships, New Products AmaWaterways: Wide Berth Emerald Waterways: ‘Growing Quickly’ TABLE OF CONTENTS Mystic Invest: Third Biggest Fleet Scylla: ‘Full Value Chain’
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3Cruise Industry News: 2020 European River Cruise Market Report
Key Players
Lueftner Cruises: Pioneers
CroisiEurope: Finding More Rivers
2020: The Largest Brands
A-ROSA: Green Push
Plantours: Growing Capacity
AmaMagnaAmaWaterways has introduced a new vessel with the AmaMagna. At 72 feet wide, she has nearly double the beam (width) of an average river vessel. This allows for staterooms between 205 and 710 square feet. The 443-foot long, 196-passenger ship was built in the Netherlands and sails on the Danube.
Al Fresco Restaurant The AmaMagna is unique in the river world offering a wide choice of restaurants, including one located on a semi-open deck. The venue features a plant-based menu, retractable windows and out-door seating.
Jimmy’s Restaurant This family-style restaurant also features a wine bar.
Chef’s Table Included in the ticket price, the Chef’s Table offers an open kitchen and upscale menu.
T E C H N I C A L D A T A
Main Lounge The ship’s main lounge and public areas spans through two levels. The area also features a dance floor and live music with a grand piano.
Accomodations
The majority of staterooms measure 355 square foot and feature full balconies.
Pool and Fitness
A large, heated pool sits on top of the AmaMagna; nearby, guests can practice yoga with classes offered.
Library Twice the size of a regular riverboat, the AmaMagna also features two libraries. This one is located on the portside and features a decorative fireplace.
Cinema Want to go to the movies on a river? It’s possible with AmaMagna’s onboard cinema.
B U I L T I N
2019
B U I L T I N
Netherlands
L E N G T H
443 feet
W I D T H
72 feet
C R E W
70
S T A T E R O O M S
98
Continued Growth
Viking: No. 1 Operator
New Ship: Adora
Riverboat Market Statistics
New Ship: AmaMagna
Doninturflot: Best of Russia
44
Waterways
Crystal: Expanding Empire
Market Reports
Avalon Waterways: Room With A View
Nicko: German Kings
Scenic: Speedy Expansion
18 Cruise Industry News: 2020 European River Cruise Market Report
SWOTSTRENGTHS
Vacation Value
Diversified Product Offering
New Ships
Easy Vacation Option
Big Operators Marketing Heavily
Strong Destination Attractiveness
Vessel Management Firms Dominate
WEAKNESSES
Limited Ship Size
Perception for “Older” Guests
Seasonal Business
Too Many Brands
Limited Deployment Arena
OPPORTUNITIES
Ripe for Mergers & Acquisitions
Chinese Market
Low-Cost Entry
Available Tonnage
Baby Boomers and Millennials
Cross-Over with Ocean Market
Wellness and Active Lifestyle Market
THREATS
Ocean/Land Competition
Port Congestion
Water Levels
Lack of Crew
Geopolitical Events
Regulatory Issues
Community Pushback
10
42
66
21
58
50
74
06
40
64
19
56
48
72
16
68
22
60
52
76
Amadeus: Five Stars For A Younger Crowd
18
46
70
30
62
54
78
SWOT
River Advice: Full Service Management
Fred. Olsen: River Entry Positive
Fleet Deployment
Phoenix Reisen: New Ships, New Products
AmaWaterways: Wide Berth
Emerald Waterways: ‘Growing Quickly’
TABLE OF CONTENTSTABLE OF CONTENTS
Mystic Invest: Third Biggest Fleet
Scylla: ‘Full Value Chain’
4 Cruise Industry News: 2020 European River Cruise Market Report