Table of Contents - Amazon S3 · Leveraging the Power of Social Media ©2016 Gina DeVee • [email protected] • 2. Table of Contents. Module at a Glance .....

Leveraging the Power of Social Media ©2016 Gina DeVee • [email protected] • 2

Table of ContentsModule at a Glance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Facebook PAGE versus a Personal PROFILE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Using a Facebook PAGE versus a Personal PROFILE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Build Up Your Facebook Page NOW! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

Top 12 Reasons to Use a Facebook PAGE over a Personal PROFILE. . . . . . . . . . . . . . . . . . . . . . . . . 9

Business Page Checklist. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

How Can More Fans See My Posts? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30

Start Your Own Facebook Group. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32

Boosting a Facebook Post . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .42

Step-by-Step Guide On How to Boost a Post . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .45

Check the Performance of Your Boosted Post . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .48

Ready to Boos a Post Yourself? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .49

Your Business Snapshot . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .51

A Glance Back at Your Jan.-Jun. Accomplishments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .53

Getting Down to Basics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .55

Your Marketing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .57

Learning to Coach . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .67

Learning to Coach Training Video . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .68

Jenev’s 2-Hour Intensive . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .70


Your Reflections . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .74

Advanced Track . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .77

Facebook Contests and Giveaways . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .78

8 Facebook Contest Ideas You Can Run on Your Time-line . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .80

Contest Domination . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .89

15 Steps to Make Your Facebook Contest A Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .93

Create Your Own Facebook Contest. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .94

Your Turn. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .95

Facebook Rules & Guidelines on Contests and Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .103

Instagram Contests . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .104

The Power of Instagram. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .105

Running Contests on Instagram . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .106

Loop Contest/Giveaways on Instagram . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .107

Group Coaching . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .123

Group Coaching Program Pre-Launch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .124

Create the Pre-Launch Campaign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .125

Pre-Launch Tasks & Calendar. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .127

Create the Sales Page. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .140


Module at a Glance

“You dig deeper and it gets more and more complicated, and you get confused, and it’s tricky and it’s hard, but…. it is beautiful”

Brian CoxModule 12 is all about going deeper with your online marketing and considering a few more strategies to grow your list, build your own community and to help you to continue to bring in more ideal clients!

There are many exercises in Module 12 that will help you:• Refine your social media strategy, especially on Facebook and Instagram

• Become more social media savvy with your Facebook {Business} Page

• Create, set up and run your very own Facebook Group so that you can more easily and quickly build relationships with prospects

• Boost posts from your Facebook {Business} Page to grow your following and book more ideal clients

• Review the current status of your business and debrief what has worked and where you can make slight adjustments moving forward

• Get clear on your goals and action steps moving forward as you head into the 2nd half of the year

For those of you who move on to the Advanced Training Track you will:• Create two of your very own Facebook Contests and run them so that you can increase

your fans, followers and list, ultimately leading to more ideal clients and cash flow

• Join an Instagram Loop Giveaway to increase your Intagram followers and gain more brand awareness

• Continue developing your group coaching program pre-launch materials so that you are ready to launch in the next few months!

Facebook and Instagram are two of the hottest social media platforms out there right now. They’ve both been around for a few years and more than likely, your ideal clients are hanging out on one or both of them.

Even though I’m going to share with you many ways to leverage social media through contests, challenges and loop giveaways, I’m not indicating that you should implementing ALL of them at one time. CHOOSE ONE that lights you up, one that you’d like to take a stab at and FOCUS on that! To complete this certification requirement, upload your Facebook Page Profile Picture to your Module 12 Folder in your Shared Academy Dropbox Folder along with your completed module.


Introduction

Hopefully by now you have a good understanding of how online marketing works and have been consistently implementing what you’ve learned in the Academy in an authentic way to boost your business and grow your list.

So far in the Divine Living Academy, you have learned online marketing through:

• Designing packages for your ideal client• The branding of your business• Mapping out the content for your website• Building your landing page• Creating a free offer• Creating a sales page• Marketing across various social media platforms• Building your list• Writing copy (solo mailers, newsletters and email series) • Conducting discovery sessions and having conversations with prospects

You have done much of the leg work to put a SOLID foundation in place that can sustain a growing business year after year. Of course, there has been a learning curve and many of the concepts you’ve been taught here are fairly new to you. It’s like learning a new language or how to ride a bike. You might be apprehensive or shaky at first, but once you’ve practiced it over and over and analyzed what you can do to improve, that new language or riding a bike is like a second nature to you. And that same feeling is exactly what you’ll experience in every aspect of your own business. It’s scary, over whelming and all new at first… but hey, it’s supposed to be – you’ve never done it until now.

NOW you are ready! You have a fire in your belly to change lives, to serve others, to do the work you’ve been called to do and live an amazing lifestyle while doing it. In order for you to reach your goals and live out your passion and purpose, it’s going to take implementing, debriefing, analyzing, learning new techniques, taking risks, growing, stretching, challenging yourself and bringing your brilliant ideas into fruition.

As you grow personally and professionally, you’ll continue to build new and additional layers onto your rock solid foundation. That’s what this module is all about.

In Module 6 you were introduced to list building, primarily through basic social media principles. This module is going to take you deeper into the world of social media and teach you some really cool ways to be ON brand, reach new people, have fun with your marketing and most of all, attract ideal clients to your community so that you can serve more people and have a greater impact. That’s what all this boils down to – having an IMPACT. Remember, you must always put yourself where your people are!

Consistent Income= Consistent Marketing

5


Facebook PAGE versus a Personal PROFILE

6


Using a Facebook PAGE versus a Personal PROFILE

Now that we have discussed a few different contests and giveaways you might run as means of ramping up your brand awareness, page activity and building your clientele and list, we want to clarify one thing before you begin to employ these super handy social media marketing techniques.

We highly recommend creating a Facebook PAGE versus solely using your personal profile.

Why? You want to keep your social life separate from your business life and begin to grow all business posts, statuses, information, links and photos all on that Facebook PAGE rather than your personal profile.

You will still be able to post statuses to your friends on your PERSONAL account and you can even direct them to go to your new Facebook Page for more information what you do and how you help people or to LIKE it!

This allows you to advertise and reach out through two different realms and potentially reaching more traffic.

I highly recommend creating a Facebook PAGE versus solely using your personal profile.

Why? You want to keep your social life separate from your business life and begin to grow all business posts, statuses, information, links and photos all on that Facebook PAGE rather than your personal profile.

You will still be able to post statuses to your friends on your PERSONAL account and you can even direct them to go to your new Facebook Page for more information what you do and how you help people or to LIKE it!

This allows you to advertise and reach out through two different realms and potentially reaching more traffic.

7


Build Up Your Facebook Page NOW!

Once you have set up a Facebook PAGE, start driving people there, get them to “like” it, post statuses (like the ones we suggested in module 6), pictures, information, put up links to your landing page, sales page and website and start interacting with your clients, potential clients, fans, and followers. This is the start to a beautiful community you are building.

Once you have a Facebook Page up and running you can start implementing some of the contests on that page and post about it on your personal page to get people to go visit your new Facebook Page. This is a great way to build up your page, gain likes, grow your product/brand awareness, and begin to add new names to your list.

According to Facebook’s official rules, business owners who are overly using their personal Facebook profiles to market their businesses or are using them strictly as a means of commercial resources are eventually confronted by Facebook officials with two choices:

Option #1: Convert your personal profile to a business Page

Option #2: Risk getting deleted

In business, there are many times you’ll need to take risks to get to the next level, but breaking social media rules isn’t one of them.

Once you have set up a Facebook PAGE, start driving people there, get them to “like” it, post statuses (like the ones we suggested in module 6), pictures, information, put up links to your landing page, sales page and website and start interacting with your clients, potential clients, fans, and followers. This is the start to a beautiful community you are building.

Once you have a Facebook Page up and running you can start posting about it on your personal page to get people to go visit your new Facebook Page. This is a great way to build up your page, gain likes, grow your product/brand awareness, and begin to add new names to your list.

According to Facebook’s official rules, business owners who are overly using their personal Facebook profiles to market their businesses or are using them strictly as a means of commercial resources are eventually confronted by Facebook officials with two choices:

Option #1: Convert your personal profile to a business Page

Option #2: Risk getting deleted

In business, there are many times you’ll need to take risks to get to the next level, but breaking social media rules isn’t one of them.

8


Top 12 Reasons to Use a Facebook PAGE over a Personal PROFILE

1. It’s more professional.

2. Separates your social, everyday life from your business life and career.

3. Using a page allows you to run contests, ads, and promotions freely without worrying

about being deleted by Facebook.

4. Lets you explain your business more in depth.

5. People can “like” your page and invite their friends to come “like” it too.

6. You can link your page to your website, landing/sales page, programs/products, business

email, opt in box, etc.

7. You can only use offers on pages and not person profiles.

8. Using a page gives you more access to advertising and a bigger market.

9. A page gives you more privacy settings.

10. A page typically creates more interaction with current or potential clients.

11. It allows the use of third-party tools.

12. Using a page gives you the ability to assign admin roles and have more control.

9


Business Page ChecklistIf you think you can simply hang your shingle and put up a Facebook Page and expect the leads and customers to roll right in, you’ve got another thing coming. The chances of actually generating leads and customers from Facebook are pretty slim if you’re not creating a Facebook Page with the potential to get noticed, Liked, and engaged with.

There is no substitute for just getting in there and figuring it out for yourself.

Whether you are setting up a Facebook Page for the first time or are revamping your existing Facebook Page, work your way through the following checklist to make sure you are creating an engaging page that does not fall flat.

#1: Add an On-Brand Profile Picture

You’ll want to pick a profile picture that will be easy for your potential fans to recognize. More than likely you are creating a personal brand so a beautiful headshot of yourself if smiling and looking into the camera is perfect. Being recognizable is important to getting found and Liked -- especially in Facebook Search. Your profile image is pictured at the top of your Facebook Page and is also the thumbnail image that gets displayed next to all your Facebook Page updates, so choose wisely. Make sure you select a photo of you that is current and on-brand, preferably professionally captured.

To complete this certification requirement, upload your Facebook Page Profile Picture to your Module 12 Folder in your Shared Academy Dropbox Folder along with your completed module.


#2: Choose an On-Brand Cover Photo

Next, you’ll need to pick an on-brand, attractive cover photo for your Facebook Page. Since your cover photo takes up the most real estate above the fold on your Facebook Page, it’s what will grab your visitor’s attention first. Make sure you’re choosing one that’s high quality and engaging to your visitors. Depending on what you’re promoting in your business at any given time, you can swap out your cover photo to be reflective of your current promotions.

For example, because I am currently promotion the Divine Living Academy 4, I currently have a picture of the most recent Academy live event soiree from Florence as my cover photo:

In April 2016, Facebook reported that over half of its user base (54.2%) access the social network exclusively from mobile devices. That’s huge! And it’s exactly why it’s so important to keep mobile users top-of-mind when designing your Facebook cover photo. Think of what will be visually appealing to your visitors that will entice them to STAY on your Facebook Page and take a look around.

TO COMPLETE THIS CERTIFICATION REQUIREMENT, UPLOAD YOUR FACEBOOK PAGE COVER PHOTO TO YOUR MODULE 12 FOLDER IN YOUR SHARED ACADEMY DROPBOX

FOLDER ALONG WITH YOUR COMPLETED MODULE.


#3: Add a Call to Action Button to Your Cover Photo

Facebook has a feature that allows you to add a variety of pre-made call-to-action buttons to your Facebook Page’s cover photo.

Pages can choose from one of the following options and customize it with a destination URL:

• Sign Up• Shop Now• Contact Us• Book Now• Use App• Watch Video• Play Game

This is a great way for you to drive traffic from your Facebook Business Page back to your website, or any other desired location like a landing page. Currently, I have a “Sign Up” button on the cover photo of my Business Page that leads people to sign up for the Divine Living Magazine. Go there now and try it!

What Call to action button are you adding to your Facebook Page?


#4: Customize Facebook Page Apps

You can further customize your Facebook Page by adding apps that show up directly underneath your Cover Page.

As you can see, I’ve added the following apps that visitors can click on in order to connect with me in various different ways:• Videos• LeadPages• Blog• Events• Posts• Instagram feed• Social22

Visit my Facebook page now and click on each App to see where you are directed.

To customize your Facebook Page with apps, visit the Facebook App Center and search for apps you want to add to your page. After clicking on the result you want, visit the app’s page. Next, click to ‘Add App to Page.’ To take this one step further, if you’re super tech savvy or have someone on your team who is, you can create your very own custom apps. Once you’ve added apps, you can also rearrange the order in which they appear underneath your cover page. Facebook will automatically show your ‘Timeline’ and ‘About’ tabs first, but you can select two more apps to show up primarily in your tabs section. Everything else will fall under the ‘More’ dropdown like mine. Choose the most engaging or important apps out of all the ones you’ve enabled on your page to appear in the top row. You can do so by clicking the ‘More’ dropdown, selecting ‘Manage Tabs,’ and then dragging and dropping your apps to rearrange the order of your tabs.


#5: Complete Your About Section

Don’t forget about one of the most important sections of all: your ‘About’ section. A preview of it lives on the left-hand side of your page beneath your profile picture, and it’s one of the first places people will look when they’re scanning your page.

Be sure to optimize the ‘About’ section on the left side of your page with brief yet descriptive copy so that potential fans can get a sense of what your page is about before they decide to Like you. This copy will get pulled from the ‘Short Description’ you provide within your full ‘About’ tab.

To edit your full ‘About’ tab, click on it, hover over the section you’d like to edit, and click the pencil icon.

Check out the next page to get a glimpse of the Divine Living About Page.


On the next page, take some time to think about what you’ll write about yourself and your company on your Facebook page About section, then head over to your actual Facebook page and make necessary changes!


Your Facebook Page ‘About’ Page Information

Short Description

Company Overview

Mission

Bio

Gender

Personal Interests

Email

Website


#6: Post Photos & Videos to Your Timeline

Photos and videos are proven to be the most engaging types of content on Facebook.

The other reason posting these types of updates are important is because you’ll want your ‘Photos’ and ‘Videos’ apps -- which are apps automatically added to every Facebook Page -- to actually be populated with photos and videos.

People prefer looking at videos and pictures so typically it’s one of the first things they’ll look for and through to get a sense of what you’re all about. If you don’t have any pictures or videos and that’s what a potential fan is most interested in exploring, they will immediately click away.

Be sure to keep your Photos and Videos up to date and always adding new ones!


When posting videos, use a captivating headline. The headline and the first 3 seconds are the most important elements of whether your video gets watched or not!

Facebook seems to favor a video uploaded directly rather than linking out. Try it out for yourself by making one post where you post a link to YouTube, and then another where you upload the video with no linking out. One will do remarkably better than the other.

Native Facebook videos automatically begin playing in the viewer’s feed by default. The “first impression” needs to grab a viewer’s attention in that first three seconds. There is no sound when a video is running until a viewer clicks on the video so talking heads won’t cut it! Think action or text intro’s in the first 3 seconds.

Be succinct! People on Facebook are on their to view information quickly and to socialize. It’s not the place for a 10-minute video or documentary. Videos that are 30 seconds to 2 minutes perform best. Short, sweet to the point! Facebook Live videos are a bit of a different story because your audience has the opportunity to interact back and forth with you on the spot so you can keep their attention longer.


Where do you see room for improvement in the picture/video category of your own Facebook Page?

What is your plan to incorporate more photos and videos on a weekly basis?

What types of video content can you begin sharing and posting on Facebook?


#7: Post Various Types of Content

If you’re only posting photos and videos, you may notice a decline in your Facebook reach and engagement. While photos and videos are proven to be the most engaging content formats on Facebook, too much of a good thing can be bad for your Facebook Page. So try switching up the type of content you share to increase the chance your audience sees them -- share links to articles, post offers, etc. Just like we’ve talked about in previous modules and calls.

Just be sure the content you share is optimized for Facebook sharing. For example, knowing Facebook will also pull in images associated with the links you share, make sure the images used in the content of the links you’re sharing are optimized for Facebook sharing.


#8: Mix Up Lead Generating & Non-Lead Generating Content

Even if one of your main goals is to generate leads from Facebook (ie. Move them on to you rlist) you shouldn’t use every update to promote lead generating offers like webinars, ebooks, downloads, etc. Make sure you have a healthy balance of lead generating posts and content meant for engagement alone -- you’ll get more people interacting with your page (which means you’ll have a better chance of showing up in the News Feed later on), and you’ll have a better chance of growing your Facebook fan base. That way, when you do publish lead generating content, it’ll get exposed to a much bigger audience.

BONUS TIP: FOR ANY UPDATES THAT CONTAIN LINKS, BE SURE TO PLACE THE LINK BEFORE THE END OF THE FIFTH LINE OF TEXT -- THAT’S WHERE FACEBOOK WILL TRUNCATE IT AND ADD A “SEE MORE” TAG. THIS WAY, YOUR FANS WON’T HAVE TO CLICK “SEE MORE”

IN ORDER TO ACCESS YOUR CALL TO ACTION!!!

Ultimately, this is about you being AUTHENTIC!

#9: Timing and Frequency

An important consideration in your Facebook content strategy should be how frequently you post, and when. This is important to think about because it will affect how successful your page is in the long run. Posting multiple times a day can be a strategic way to land in the News Feed, and it’s necessary to know when your followers are actively engaging on Facebook.

Experiment with different posting frequencies and timing, check the performance of your updates in your Facebook Insights, and then tailor your posting strategy accordingly.

#10: Pin Important Posts

When you post new content to your Facebook Page, older posts get pushed farther down your Timeline. But sometimes you may want a specific post to stay at the top of your page for longer -- even after you publish new updates. Facebook offers the ability to “pin” one post at a time to the top of your page. You can use pinned posts as a way to promote things like new lead generating offers, upcoming events, or important announcements.


#11: Private Messaging Capabilities

If you want your Facebook fans to be able to privately message you directly through your page, definitely enable the messages feature -- you can enable and disable messaging capabilities via the ‘Messages’ tab at the very top of your page.

I recommend enabling messaging on your page to make it as easy as possible for your fans to reach out to you -- but only do so if you have the time to monitor and respond to your messages. If you don’t have the time then definitely delegate this task like I do! If you can’t dedicate resources to checking your message inbox, make it very clear in your ‘About’ snippet what the most direct way to get in touch with you is and then of course actually respond to those inquiries from your fans. I have a 24-hour customer care communication policy at Divine Living which goes a really long way.

#12: Monitor and Respond to Comments

Speaking of monitoring the interactions your fans have with your page, don’t forget about comments on your own posts. While it may not be necessary to respond to every single comment you receive, you should definitely monitor the conversations happening there and aim to interact with your Facebook fans on a regular basis. After all, that’s why anyone jumping on social media is there for – to engage, communicate, interact, build relationships, and ultimately to Be Social. Give people what they want. This is a way for you to gain your Know-Like-Trust Factor faster.

Check out what I mean by interacting with your fans by going to my Facebook Page and going to a Facebook Live Video I shot on July 1. You’ll see that I’ve responded to every single comment made on that post AFTER I had already shot the video.


But, how do I know what types of posts to respond to, not respond to, how often and HOW to respond to challenging posts?

Discover:

Evaluate:

Respond:

Social Media Post is Discovered

Is it Positive?

Is it True?Trolling

Does the person have a profile, blog, or website

dedicated to bashing others?

InflamedIs the post a rant, joke,

ridicule, or satire?

UnhappyIs the post a result of a negative customer

experience?

MisguidedAre there erroneous

facts in the post?

Y

YES NO

Y

Y

N

N

N

N

NY

NY

Monitor OnlyAvoid responding to specific points, monitor for relevant information & comments.

Gently CorrectThank them for their feedback, and gently

correct the facts.

RestoreRectify the situation directly if

possible, point to where help can be obtained and/or direct to

customer support.

Final EvaluationWill responding help the

poster and/or readers (e.g. a clarification)?

Fix the FactsRespond with factual

information and cite with links to sources.

Let it StandIf the original post is positive,

respond with gratitude and add value to the conversation. If it is negative, no response needed.


#13: Promote Your Page

Now that you’ve filled your page with content, it’s time to promote your page!

Add social media follow buttons to your website and your emails so it’s easy for your website visitors and email recipients to find and connect with you on Facebook. If you have a blog, embed a Facebook Like Box there as well. You can even write a solo-mailer to your list that completely promotes your Facebook Page and lets people know it’s another way for them to connect with you and receive value.

You can also add social media buttons on any of your lead magnet Thank You Pages as well as Welcome Emails so that new members of you community can connect with you in multiple ways.

Without promotion, it will be much harder for your page to grow.

A. Tailor Your Content to Fit the Social Media Platform

Tailoring your content to the social media network you are using is key. Just because something works on Facebook does not mean it’s going to work in the exact same way on Instagram and vice versa. Just because a post works well on Pinterest doesn’t mean it’s going to work well on Instagram. Just because something works well on Facebook Live doesn’t mean it’s going to be as big of a hit on Periscope.

You must get to know the behaviors of users on various social media platforms and tailor your content to fit those behaviors. Every social network is a little bit different. Treat the content you post there accordingly so it resonates with that audiences, and is more likely to spread.

B. Tailor Your Content to Fit Your Community

Just as your social networks have a personality, so do the people for whom you’re posting content. Consider the make-up of your community, and remember that it may differ from network to network so that you have an understanding of types of content spreads the most. This is something you’ll get better at gauging over time.

For instance, you might notice that your audience on Facebook loves when you share funny content about Topic X, but your LinkedIn audience engages more when you post educational content about Topic Y. Striking the right topic and tone for your content based on the audience’s persona will help you get your content shared with new audiences.

C. Interact With People Not Following You

Engagement is the first step to building relationships with your network, but also with people you have not connected with yet. If you want to grow your reach, a natural introduction happens through engagement. That would mean retweeting someone new on Twitter, sharing another company’s great Facebook update, or engaging in a discussion in another person or company’s LinkedIn group.


D. Stay Current

Current events are a great way to gain some extra notice. People are paying attention to what’s going on in the world, especially pop culture. You’ve got to know what your people are interested in, what news stations they are listening to, what music they like, what artists they follow, etc. That allows you to ride the wave of current events when they arise.

For instance, if your community is all about giving back and philanthropic work, you may create a way for them to support people who have just lived through a natural disaster. People go to trusted sources, and nowadays mostly social media sites, to get up to speed on noteworthy news. Find out what’s noteworthy to your people and ride that wave of current events when it makes sense to do so.

What types of current events are on-brand for you, interesting to you, and interesting to your ideal clients?


E. #Hashtag Craze

It’s important to use a #hashtag when you have new things coming up in your business, like a webinar or preview call. You just completed the webinar/preview call module so hopefully you’re gearing up for your next one to host and promote. Think of ways to take the weight of filling your webinars off your own shoulders.

No matter how many people sign up for your webinar, creating a #hashtag specific to your webinar gives your attendees the ability to network with each other and promote your content. Attendees at webinars (and events) are one of the greatest ways to get a larger social media reach because they often tweet, post, snap and scope about events multiple times, simultaneously promoting the event and your company to their own followers. The volume of posts on various social media platforms helps you get some visibility in that cluttered social media world.

That’s exactly what my team and I do at the Divine Living Academy events. We constantly remind you to use the hashtag #divinelivingacademy when you are posting pictures and videos during the event. Invisible marketing at it’s best!

Which #hashtags have you noticed are generating the most likes, followers, and/or engagement in your posts?

Which #hashtags are you going to test out next?

How can you get your fans and followers to use #hashtags that are unique to you and your business?


F. Gamify Your Social Media

There is an entire section in Facebook Contests and Instagram Loop Giveaways in the Advanced Section of this module. If you feel that you have already MASTERED the content in the main section of this module, you are more than welcome to view the Advanced material and implement.

G. Post Something NEW Daily

That may seem like quite the task, but there’s always something you can say, content you can create, and people you can engage with. You can’t rest on your laurels with social media. A big-hit post today means very little tomorrow. Keep your presence fresh, update multiple times daily, and do it across all your networks to keep your reach growing at all times.

You’ve got to get really real with yourself. You’re in business for yourself now and it takes work, it takes effort, and it takes time. It also takes creativity and ideas. If it’s difficult for you to tap into what to post on social media each day, running a 6-figure or 7-figure business is going to be a monumental challenge.

One of the biggest hiccups for online entrepreneurs is making themselves think way too far ahead. ‘How in the world am I going to come up with enough content to post next month?’ Just think about TODAY. All we have is the present moment, so allow yourself to be in the NOW.

Which social media platforms are you going to post on today and how many times on each? What content are you going to post on each of those platforms? In what format?

Platform # of Posts Format Content Ideas


H. Produce High Quality Content

This is what it all comes down to, really. The brands out there with amazing social reaches definitely do a lot of the things being shared with you in this entire module. But they all post extremely high quality content. And they do it all the time. No matter what tricks you have up your sleeve to beef up your social reach, make sure you start with high quality content first and foremost. That’s the stuff people want to consume themselves, and share with other people.

If you’re ever wondering what on Earth to create content around that might be useful, here are 20 ideas:

a. Read a bookb. Go out and do something fun – PLAY!c. Get out in natured. Exercise – physical movemente. Go for a walkf. Play musicg. Get up and danceh. Read the world newsi. Journalj. Prayk. Meditate

l. Pick up the phone and call a colleaguem. Watch an inspirational YouTube videon. Scan your social media feedo. People watch – observe others p. Create a mind mapq. Create a poll/survey and post it to your communityr. Read articles/blog posts from other experts in your industrys. Find a complimentary resource that your community might enjoyt. Look up infographics

Think about the next 3 days of your business where YOU are the go-to expert. What content might be fun for you to create and share that your community is dying to hear about?


#14: Measure Your Success

I am asked questions all the time like, “How do I increase the likes on my Facebook page?”, or “How do I get more people to engage on my posts?” My response is that it’s largely up to you as the business owner. For as many people are running a business online and using social media to do spread the word, there are that many different ways to do social media. There is not and never will be one right way to do it. It’s up to you to generate the ideas based on your passion, expertise, skills, drive, motivation, community, fans, followers, and what people want to hear from you.

I recommend diving into your page’s Facebook Insights so you can track Facebook-specific engagement metrics. Here, you’ll be able to analyze things like the demographics of your fans and (if you have more than 30 Likes) the demographics of the people who are actually engaging with your page. You’ll also get insight into how people are interacting with different posts on your page -- which you can use to modify your Facebook content strategy to publish more of what works, and less of what doesn’t.

How often will you review your Facebook Insight results and in what ways will this support your growth?


How Can More Fans See My Posts?Lately, many Divine Living Academy members have asked me, and probably each other, ‘Why aren’t more people following my Facebook Fan Page seeing my posts?’

The answer lies in Facebook Algorithms. And Facebook can change, and does change, their algorithms often. If you’re going to play the Facebook Game (and really any social media game) you or someone you know, must keep up with the ever changing environment of social media.

Yes, Facebook decides what your followers see. I have shared over and over again how important the content you are sharing and the format in which it is being shared is to it and your visibility.

Facebook ‘Fan Pages’ first launched in 2007, back when I had only been in business for a year or so. Back then, it was so easy to collect fans and make posts that every single one of those fans would absolutely see in their newsfeed. By 2012, the social media game, especially on Facebook changed for marketers. Only 16% of fans on a Fan Page would see page posts in their newsfeeds. That percentage is even smaller now, closer to 10% or less on average. And, believe it or not, the more people who have Liked your fan page, the lower the organic reach. And for anyone who does not know what ‘organic reach’ means, it’s making a post totally for free (no ad, no boosting, no extra money put into it).

Let’s crunch some numbers here.

For a fan page with 10,000 fans, or Likes, you can expect just 650 of those people to actually see that Page’s posts in their newsfeed. For a Fan Page with 1,000,000 fans, or Likes, you can expect about 20,000 of those people to actually see that Page’s posts in their newsfeed.

Fewer people seeing your Page’s organic posts on Facebook means fewer clicks, comments, and shares. And having fewer of those interactions means fewer conversions, leads, and customers.

Facebook wants to make sure that loyal Facebook users are seeing only the BEST content out there because there are so many people posting all kinds of content nowadays.

So, if you really want to reach your target audience on Facebook, you’ll need to supplement your organic efforts with some paid advertising.

We’re going to cover Boosting Posts a bit later in this module.

Before you go jump into Facebook Ads without really being ready for them quite yet, let’s discuss a few things you do have on your side that you can implement so that more than a small percentage of people see your Facebook Fan Page Posts.


1. Post Higher Quality Content This is why it’s so important for you to know your community! Know our people, what they like, dislike, what they respond to and what they want more of. If you don’t know, go ask them this week. Each post published to your Facebook Page can be targeted to a specific audience regardless of whether or not it’s sponsored, which may improve overall interaction with that post among other people who are likely to find it more interesting and relevant.

2. Remind your Fans they can go to Pages Feed on the left sidebar of their News Feed to see content from Pages they’ve Liked.

3. Educate your super fans that they can update their notification settings from your Page.

4. Encourage fans to engage with your posts when they do see them, so they see more of them.

5. Treat Facebook like a paid ad platform If you’re going to pay-to-play, get your targeting right. Once you’ve built an audience of relevant fans, focus on advertising the content assets you’ve created like articles, blog posts, ebooks, audios, videos, etc. and use ads to amplify them to targeted users. You don’t have to start out spending hundreds and thousands of dollars. Start with a small budget of $30, $40 or $50 a day and spend the necessary time and effort to hone your skills. It will take a minimum of at least 3 months to get your bearings on what’s going to work with Facebook Ads. Once you’ve figured it out you can bump up your ad spend and eventually work with a Facebook Ads Expert who knows what they’re doing. Most Facebook Ads Experts who are ‘good’ at what they do will charge a minimum of $1,000 a month + your desired ad spend. So you really need to be making consistent money each month in order to invest with someone who knows what they’re doing.


Start Your OwnFacebook Group


Start Your Own Facebook GroupFor those of you just getting started using Facebook or who have been at it for a while and are ready to take your own social media presence and community to the next level, consider starting your own Facebook Group.

As you’ve learned, having hundreds, thousands or even millions of ‘fans’ on your Facebook Page doesn’t necessarily garner a lot of buzz, leads, or even business due to Facebook Algorithms which impact organic reach.

However, if you are a serious player in the game of business and you truly desire to create and cultivate a community of people then I highly recommend starting your own Facebook Group.

It’s what I did years ago with the Divine Living Radio Show. I knew as a marketer that I had to give value, value, value first before I could ask people to purchase a product, program or do any type of business with me in the future. I also knew that I loved speaking from the heart and sharing my knowledge with people in a live format. I also loved interacting in real time with my community answering their questions live. It was a way for me to share a very high level of value to my fans, followers, and community members.

I was able to take the Divine Living Radio Show to a completely new level by creating a Facebook Group totally dedicated to the women I was attracting and create an extremely dedicated place where they felt like a community, almost like part of a family. Think of the DLRS Facebook Group as another layer on top of the free value I was already providing through the weekly radio show.

Not everyone could attend the calls live, so I could use the Facebook group to post the recordings and start weekly discussions about the radio show. Not every who attended the calls live got the opportunity to ask questions live on the call so the Facebook Group allowed them to post their questions and periodically I could go in and answer them a few times a week.

This was a place where I could start conversations, engage with true fans and followers, cultivate relationships, quickly build my Know-Like-Trust Factor, and connect women from all over the world. Not to mention, I had direct and easy access to my people where I could post a poll or a survey and collect tons of valuable information that constantly informed my next business move, program, free offer, or even live event.

When I launched The Academy program in the fall of 2013, members of the DLRS Facebook Group were some of the early members of the first class of The Academy. I would guess that well over 50% of the women who joined that first year of the program were women in my Facebook Group who I had spent years with building relationships. And that first launch brought $1.8 million into my company so that I could further grow my reach and impact more lives year after year.

If you’re still questioning whether or not starting your own Facebook Group Page is beneficial to your business or not, take a look at a few reasons why it will have a positive impact….WHEN you step up and LEAD!


Benefit #1: Bring Together Like-Minded People

When you create a Facebook Group Page specifically for the people who are your ideal clients, your ideal clients will naturally be attracted to your Group. In the beginning, it may be difficult to get many people to know about the group, but as your Facebook Group Page grows in membership, you will start to build a community of people who actively engage with one another. Some people may go back on Facebook just to see the activity in the Group Page.

Think about your own engagement in the Divine Living Academy Facebook Group. There are a lot of you who are in there every single day and sometimes multiple times a day always engaging with your sisters, commenting on posts and making your own contributions to the group. For some, it becomes an integral and necessary part of your success. The way you feel about the Group you are part of and what it has created in your life is EXACTLY what YOUR ideal clients are seeking right now – so why not YOU be the creator and leader of that?

When all of these people interact with each other in a meaningful way, and you occasionally become a part of conversations, these people will be appreciative of you making this entire experience possible. This will translate to a better reputation for your brand and potentially more clients and cash flow.

Benefit #2: More Value & Exposure

When you create your own Facebook Group Page, you are in full control over what is allowed and not allowed to end up on the Facebook Group Page. This is an incredible way to share daily, consistent, and highly valuable content in multiple formats to a captive audience. It immediately sets you up as a leader, as an authority in your field, and it will become the ‘go-to’ place where your ideal clients go to find out the answers to their questions.

You can also use your Facebook Group Page as a platform to promote your blog posts, YouTube videos, landing pages, and programs/products. You don’t want to over-promote on this Facebook Group Page because the members in the community will come around less frequently. If you want members to stick around, but you also want to promote your products/programs on occasion, only do self-promotion 20% (relatively) of the time and spend most of the time interacting in the Facebook Group Page in a non-self-promotional manner.

Benefit #3: People Are Using Facebook Daily

Out of all of the social networks on the web, Facebook STILL gets most of our time. What is initially a way to see what’s new with our friends turns into an endless journey that consists of hours of reading other people’s posts and watching videos. The great thing about Facebook’s addictiveness is that people will scroll through their home feeds, and they may come across one of the posts from your Group Page.


When someone comes across a post from your Group Page on the home feed, that post doesn’t have to necessarily be a post that you published. If another member posts something to your Group Page, people will see that post (and your Group Page) on their home feeds. Being seen often builds brand recognition and trust. If you see the same Group Page often, and it seems interesting, then you will want a piece of the action. What may initially start out with a few likes for certain posts will turn into comments, and that will eventually lead to new posts on the Group Page.

Benefit #4: Generate New Ideas

When your members interact with one another, you will start to get an idea of common questions your members have and what they want more of from you. The content you post to the Facebook Group Page about one area of your expertise may get more likes and comments than the content you post to the Facebook Group Page about a different area of your expertise. Your readers may also post comments about your content that inspires your next big idea. Every relevant post and comment that goes on your Facebook Group Page can be the inspiration for your next ideal fro a lead magnet, product, webinar, or program.

Benefit #5: You’re The Leader

When you create your own Facebook Group Page, you are in essence the leader of that Group Page. You control what gets posted, create the rules, and provide your members with an empowering environment. If you do a good job at your leadership role in your Facebook Group Page, you will gain more respect from your members, and that respect will translate into your brand’s growth.

Benefit #6: Loyalty

The members who post and comment in your Facebook Group Page often form your loyal fan base. Having a loyal fan base is essential to the growth of your brand and spreading your message far and wide. The messenger can only do so much alone, but when the messenger has ‘invisible marketers’, that messenger’s message will spread. Having a thriving Facebook Group Page is one way to those ‘invisible marketers’ who will spread your message for free.


How to Build Your Own Facebook GroupFacebook Groups take a matter of a few short minutes to set up from start to finish.

Step 1: Create Your Group

Focus the context of your Group on the value it provides to members. Facebook Groups shouldn’t be approached with a conversion or direct marketing mindset. They work best when approached as a branding tool.

If you can create a valuable resource, your brand will grow with the Group by association.

What value will your Facebook Group Page provide it’s members, your community?

What will you name your group?


Step 2: Keep Your Group Engaged by Being an Active Leader

Remember, your group is your thriving community that needs to be focused on what engages members. That means hold off on promoting yourself, your business, and links until you’ve earned the Group’s trust.

How do you build trust? By delivering value.

When you run your group, create native content specifically for the group. Keep ALL the content and engagement within the Group, instead of trying to drive them to your latest post.

Make it really obvious that you are in the group and leading the group to be of service to it’s members. When it’s the right timing to post links to ASK them to do something for you, then do that. Use the 80/20 rule. 80% of your posts and engagement is all about adding value while the other 20% can be about the ask.

When you imagine yourself leading a thriving Facebook Group Community, describe your ideal community. (your involvement, the kind of members, type of content, purpose, etc.)


Step 3: Promote Your Group

To grow a Facebook Group, you’ll need to invest some time, energy, and resources to drive members. As the leader, you will have to drive the growth and facilitate the development of the group.

The key to growing a Group (or anything, really) is making it a priority. If you foresee value in owning a Group, take it seriously by investing the necessary resources into growth.

Here are a few simple tips you can easily get started with today:

1. Definitely do not add people to your group, that’s a big no-no and people really do not like it so only add members with their permission.

2. Anywhere you are promoting your Facebook or any other social media pages like your website, thank you pages, welcome/thank you emails, blog, etc. you can include a link to join your Facebook Group. You could also switch out the Facebook Social Media link so that rather than driving traffic to your business page you could drive traffic to your group. Either way will work.

3. Create a valuable piece of content and put it in the FILES section of your Facebook Group. The only way for people to access that piece of information is to join your Facebook Group. Of course, you’ll have to promote the content and drive the traffic to your Facebook Group for this to work. You could post a valuable article/blog you write on various online sites and give away this valuable piece of content that they must retrieve by joining your Group.

4. Facebook Ads can work as well! Write a post on your Facebook Page and drop a link to the Group in that post. Then, create a new Ad, select “Boost your posts”. Select the post with a link to your Facebook Group.

5. If you’re guest blogging or writing articles for other publications that allow you to include a link to direct traffic, include a call to action and link for your Facebook Group.

6. Cross-promote with another group administrator, especially if your content is valuable for their followers and their content is valuable for yours. Of course, build a relationship with people BEFORE you ask them to cross-promote with you.

7. Focus your promotion efforts in places where your ideal clients are spending their time.

How will you promote your Facebook Group?


Step Four: Manage Your Group

Remember, people are coming to social media sites to be social, have conversations, create relationships, find information, and to receive value as well as to give value to others. Even though ads run wild on Facebook, that does not mean people are coming specifically to Facebook thinking about making a purchase from you or anyone else.

People are becoming much more wise about who they hang out with on social media sites, including the groups they join. People are looking for a more enriched experience and valuable conversations with real people.

It’s up to you to create and enforce any and all group etiquette for all members.

Definitely know the purpose of your group and get very clear on what type of posts and communication you desire to be going on within your group and among it’s members.

Truly, the only way to totally manage what is posted is to require all posts be screened by an administrator of the group prior to being posted to the rest of the group on the newsfeed.

Be sure to start with a strong Group Description.

Divine Living Radio Show Example Divine Living Academy III Example


What is the purpose of your Facebook Group?

How do you desire members to FEEL while they are interacting in your group?

What types of conversations and communication do you desire to take place in your group?

Use the space below to write a brief description of your group.

Will you create a Facebook Group Policies document that must be followed by all group members? If so, what will be included?


Some people are in a lot of Facebook groups and don’t always remember what they can or cannot do in each group.

If you start seeing posts that are not in alignment with the purpose of the group and it’s conversations, post a reminder about the rules. This has the added benefit of pulling the group together, since the members genuinely want a spam-free place for questions and discussion. In the past I’ve posted a video and pinned it at the top of my own Facebook Groups to send a gentle reminder about the purpose for the group and the types of communication I really desire to see that will enrich everyone’s experience.

If someone does make a post that you delete (or of you do not approve the post initially) you can send a private Facebook Message to the person letting them know why and usually people will apologize and are totally fine and continue to engage in the group from that point forward.


Boosting a Facebook Post



Boosting a Facebook Post

What is it?

“Boosting” a post is an option on your Facebook Page (not your personal profile) that allows you to pick certain posts and “boost” them to resurface and appear high upon viewer’s news feeds.

Why do it?

“Boosting” a Facebook post can help you and your message be seen by more viewers because it takes the post and pushes it higher up in Facebook’s news feeds which results in a bigger chance that your audience will actually see it and then hopefully engage with it and act upon your post.

What can you boost?

Facebook’s “boosting” capability allows you to boost most posts that you have created on your Facebook Page (not your personal profile). These posts include statuses, updates, photos, videos and offers. It is very important to keep in mind that your boosted posts must follow Facebook’s Advertising Policies.

You can only “boost” posts from your PAGE, not your PERSONAL PROFILE.

How do you boost a post?

Step 1: Go to a post you’ve created on your Facebook Page and then click Boost Post in the lower-right corner of the post. Select a post that already has a large amount of engagement on it including likes, comments and shares. When you choose to boost a post that already has a lot of engagement, you already KNOW that boosting it will create MORE engagement. Your people have already told you and expressed to you that they are interested so you kind of can’t go wrong!

Step 2: Choose your audience and budget based on how many people you want to reach and how long you›d like your boost to run. You can also change your payment method. You can charge a small amount of money to test the waters of paying for advertising on Facebook before you venture into incorporating real Facebook Ads into your marketing plan.

Step 3: Click Boost Post.



POST YOUR BOOSTING SUCCESS STORIES ON THE DIVINE LIVING ACADEMY FACEBOOK GROUP PAGE

How much does it cost?

The cost of boosting a post varies and depends on how many people you want and/or are willing to pay for the post to reach.

Facebook provides several “budget options”. If you would like to set a budget first instead of boosting your post by the amount of people, then you can simply click Boost Post and then click the Choose Your Own option to set your own custom budget.

Once you’ve made your own custom budget, you can then look at the estimated number of people that post will reach and determine from there if it is worth it to you to boost.

I recommend to use a budget between $10-$20 for your boosted posts.

If you desire a higher reach, try increasing your budget or updating your targeting preferences to see how these different factors might impact your reach.

You can also choose the specific number of days you’d like the boosted post to run (the max duration is 7 days for 1 boosted post at a time).

Your Budget According to Facebook:

“The budget you choose is a lifetime budget that will be spent throughout the duration of your boosted post. You’ll be charged for the impressions on your post, which may sometimes be less than your budget”

How can I find the results?

To check up on how your boosted post is performing, go to the bottom of that boosted post where you will find the total number of unique people who have seen your post. If you scroll over the number it will provide you with a more detailed breakdown of those people.

Another way to check how your post is performing is by going to the “see results” tab at the bottom of the boosted post where you will be provided with the demographics of the people who saw your boosted post and the actions they took on it your post.

Additional rules regarding FB boosts that you should know:



Step-by-Step Guide On How to Boost a Post

Step 1: Go to the post you want to boost



Step 2: Select your audience (There are 3 options)

People who like your page:

People who like your page and their friends:



People you choose through targeting:

With this option:

You can then go edit that option and pick certain demographics you wish to target to. We suggest that you start simple and start with a broad age range.

Make sure you are looking at the estimated amount of people each option gives you with the audience and budget that you have chosen.

For this example we have set our boosting budget at $15.00.

You can then scroll down and select the duration of days that you want this boost to run for.

Next, you will select your payment methods and click “boost”!



Check the Performance of Your Boosted PostSimply go to the boosted post

Then this will pop up and it will show you all of the statistics you’d want to know!



Ready to boost a post yourself? Follow and fill in this checklist as you go!

Step 1: Pick your post

What is the post:

Why you chose this post to boost:

Step 2: Does it follow the guidelines?



Step 3: Choose your audience

Who are they:

Why you chose this audience:

Step 4: Choose your budget

What is your budget:

Why this budget:

Step 5: Write down what you want it to accomplish through boosting this post

Step 6: Check the results!



Your BusinessSnapshot


Your Business SnapshotFrom time to time throughout the lifetime of your business, it’s a good idea to take some time to debrief what’s working, what’s not working, and what course corrections need to be changed to better align with your vision and goals.

Debriefing a recent launch, recent month, recent quarter, and the past year will provide you with a tremendous amount of insight into your business and might even serve as a reality check at times. Sometimes our expectations and goals are not in alignment with our reality and what really is or is not happening internally and externally.

And if you aren’t where you desire to be, if you have not yet reached the goals you set out to reach in January of this year, ask yourself, “What am I meant to learn?”

No matter what has or hasn’t worked out the way you though it would, there is so much learning and healing that can occur. Everything is happening for you, nothing is happening to you. And what typically bothers us the most is the though we have about a particular situation or circumstance. By a simple shift in perspective we can receive the learning, the healing, and the gifts we were meant to receive.

This is your choice. You have the tools, the formulas, the instructions, the support, the guidance, the ingredients…at your fingertips. This is not a matter of needing to ‘learn more’ or getting your hands on some secret formula or certain answer that is going to open up the floodgates to your success. That doesn’t exist. For as many people there are running businesses there is that many ways to run a business.

Let’s take runners for example.

During a race all runners start at the same place and they all start at the exact same time. How come some of the runners finish at the front of the pack while others finish somewhere in the middle and some are left way behind?

Every runner had access to the same resources – food, water, gyms, tracks, coaches, books, gear, shoes, etc. They may not have access to these resources in the exact same way, but they have access.

Why do some win and some lag behind?

Mindset

Preparation

Consistency

Focus

Practice

Confidence

Optimism

Decisions

Commitment

Largely, what sets runners apart during a race….is all internal.

You must first become the person who achieves the results and reaches the goals you desire to reach.


What wereyour greatest

accomplishmentsJanuary-June?

What specific actions worked that led you to

reaching your goals?

Were your goals specific enough?

Were your goals in alignment with

your reality?

1.

2.

3.

4.

5.

6.

7.

8.

A Glance Back at Your January-June Accomplishments


Based on your results in January - June, what actions, systems and structures will you continue to implement in July - December?

What was your total in sales from your business in January - June?

How many clients do you work with, on average, per month?

Your Ideal Business Now ©2016 Gina DeVee • [email protected] • 53

Getting Down To BusinessHow well do you feel you’ve developed your brand? Are there areas that still need refinement with your brand?

How clear are you on your target market? How well does your communication seem to be working with your target market? Is there something that still needs to be refined with your target market?



What packages, products and/or programs are you spending the most time on marketing your business?

What about your packages, products, and/or programs do you feel still requires additional refinement?


Your MarketingIndicate the top three marketing techniques you’ve implemented and spent the most time developing. What’s working and what isn’t working well? How receptive is your target market to each technique? In what areas of each marketing technique do you feel needs additional refinement?

Marketing Technique #1



57Leveraging the Power of Social Media ©2016 Gina DeVee • [email protected] • 57


What is your list size today? What forms of list building have worked best for you? Where in your list building do you still need refinement?

What business and marketing systems and structures do you have in place and still need to set up for a successful year?

System Yes No Improvements

Scheduling System

Merchant Account

Welcome Packet

CRM (MailChimp, Aweber, etc.)

Landing Page

Sales Page

Auto Responder Follow Up Emails

Free Offer

Website

Facebook Fan Page

Facebook Ads

Audio Technology

Affiliate Program

Calendaring System

Discovery Sessions

58Leveraging the Power of Social Media ©2016 Gina DeVee • [email protected] • 58


Solo-Mailers

Managing Your Time

Marketing Funnels

Social Media Presence

Copywriting

Team Members

Newsletters

Prioritizing

High End Packages

Delegating

Automated Lead Generation


Based on the list of business and marketing systems and structures above, what do you currentlyhave in place that is working well?

What do you currently have in place that you desire to refine?

What are you looking to create, implement and master this year in your business? Be Specific.

Leveraging the Power of Social Media ©2016 Gina DeVee • [email protected] • 61 61Leveraging the Power of Social Media ©2016 Gina DeVee • [email protected] • 61

What actions are you taking consistently?

Rank yourself on each of the items listed below with 1 being the LEAST and 5 being BEST.

In the past 30 days did you…

Practice self-care so that you can give to others and your clients as well?

Take responsibility for your actions both in your business and in your life?

Honor all of your financial commitments?

Engage in consistent personal development activities?

Say YES to your desires?

Surround yourself with successful people who motivate and inspire you?

Conduct discovery sessions and offer your services?

Host a preview call and offer a way for people to work with you?

Connect with your peers and colleagues about joint venture partnerships?

Send a weekly newsletter to your list?

Send solo-mailers to your list consistently with one call to action?

Using paid traffic to increase the number of people signing up for preivew calls/webinars?

Driving traffic 24/7 to a lead magnet to constantly grow your list?

Engaging in conversations and relationship building activities every single day with prospects?


What team members do you currently have in place?

Team Member Responsibilities # of hours per week

Business

1

2

3

4

5

6

7

8

Personal

1

2

3

4

5

6

7

8



What is your income goal for July - December and why?

What vision do you have for your business for the second half of 2016? What are your biggest desires for the second half of 2016?

Setting the Tone For January - June


What systems and structures do you most need to put in place this year so that you can consistently and joyfully bring in $5K-$10K a month?

Leveraging the Power of Social Media ©2016 Gina DeVee • [email protected] • 65Your Ideal Business Now ©2016 Gina DeVee • [email protected] • 63

What team members do you desire to bring on board in 2016?

Team Member Responsibilities # of hours per week

Business

1

2

3

4

5

6

7

8

Personal

1

2

3

4

5

6

7

8

What team members do you desire to bring on board between July - December?

1

Leveraging the Power of Social Media ©2016 Gina DeVee • [email protected] • 66Your Ideal Business Now ©2016 Gina DeVee • [email protected] • 64

Break your vision for 2016 down into quarterly milestones. From that point you can create a monthly plan of action to help you move toward living out your vision!

Milestone Why is this milestone important to you?

Quarter 1

January

February

March

Quarter 2

April

May

June

Quarter 3

July

August

September

Quarter 4

October

November

December


Break your vision for 2016 down into quarterly milestones. From that point you can create a monthly plan of action to help you move toward living out your vision!

Milestone Why is this milestone important to you?

Quarter 1

January

February

March

Quarter 2

April

May

June

Quarter 3

July

August

September

Quarter 4

October

November

December

Break your vision for the second half of the year down into quarterly milestones. From that point you can create a monthly plan of action to help you move toward living out your vision!


Learning to Coach


Learning to Coach Training Video Co-Creating a Relationship With Your Clients

Schedule 1 hour into your schedule this week to view the coaching training video and reflect upon the questions below.

I recommend watching and listen to the video one time through before getting started.

Once you’ve watched the video, read through the questions below.

Next, watch the video a second time and while you view the video answer the questions below.

What does it mean to you to co-create a relationship between you as the coach and your client?

In what ways is it beneficial to work with the same coach over a long period of time?


What is your policy around committing to a specific date and time for your client sessions?

In what ways can you create intimacy and trust with your clients?

How can sharing a new perspective have a positive impact on your client?


Jenev’s 2-Hour Intensive

What did you learn from Gina’s coaching demonstration and what new coaching tools did you gain from observing the coaching? Provide examples from the coaching to support your learning. Fill in the entire box with a detailed deconstruction.


What would have been challenging for you if you were the coach in this coaching session or what was an approach Gina used that you would have done differently? Provide examples from the coaching to support your learning. Fill in the entire box with a detailed deconstruction.


Indicate the coaching skills you observed during Gina’s coaching session with Jenev by writing in a specific example of each skill below.

Expresses genuine concern

Respects client’s perceptions

Asks permission to coach in sensitive areas

Present and Flexible

Accesses intuition

Uses humor effectively

Confidently shifts perspectives

Attends to client’s agenda

Mirrors back what client has said

Builds on client’s ideasHelps the client ‘get there’ rather than engaging in long storiesAsks powerful questions

Asks open-ended questions

Questions move client toward what they want

Clearly shares feedback

Uses language appropriate to the client

Uses metaphors and analogies

Invokes inquiry for greater understanding

Communicates broader perspective

Expresses insights to client

Identifies major strengths vs. areas for learning

Assists client to define action steps

Engages the client to explore alternative ideas

Promotes active self-discovery

Celebrates client successes

Challenges client’s assumptions

Provides immediate support

Sets a comfortable pace of learning

Establishes a plan and goals with client

Helps client identify additional resources

Demonstrates follow through

Acknowledges client for what they have done

Promotes client self-disciplinePositively confronts client if she didn’t take agreed upon action


Your Reflections


Your Reflection

What are your top takeaways from Module 12 setting up a Facebook Page, creating your own Facebook Group, leading your Facebook Group, boosting Facebook Posts and identifying your goals and vision for July - December of 2016?

On a scale of 1-10, how confident are you in taking your social media game to the next level?


We are always open and available for your feedback. If you have any comments regarding this module that you desire to share with the Academy Leadership Team please use the space below.


Advanced Track


Who the Advanced Track Is ForAdvanced Training Section, use the activities in this section to continue working on creating and mapping out your group coaching program. This week you’ll be moving into all things related to your pre-launch and getting those materials ready!

We’ve also added in a substantial mount of social media information into this module for you as well. This will you’ll be focusing on taking your social media game to the next level and begin incorporating Facebook Contests and Instagram Loop Giveaways. Both of these techniques are a great way to build brand awareness, grow your social media following, grow your list, and ultimately build relationships with prospects who ultimately become your paying clients.

If you are already working with clients and earning an income of $10k+ consistently in your business, you are invited to use the Advanced Training materials provided and ask questions during the 3rd hour of the LIVE Coaching Q&A Calls with Gina.

The Advanced Training materials are designed to support Divine Living Academy members who are ready at this time to take their business to the next level and bring in consistent $10k – $30k+ months.

If you are brand new or have been in business for a very short period of time and have not yet generated consistent income of at least $10k/month, stay on track with the modules and revisit the Advanced Training topics when it is right for you and where you are at in your business.

If you are on the Certification Track, the Advanced Training Materials are not required for you to meet certification requirements.


Facebook Contests and Giveaways



Facebook Contests and Giveaways

Facebook has so many opportunities for you to tap into and leverage like quick and simple Facebook contests using normal news feed posts or various free apps. Yes, that simple.

As you learned in Module 6, the purpose of a business owner using a social media platform as part of her marketing plan is to ENGAGE with users and build relationships with them.

Running contests, challenges and giveaways helps you do just that…engage your viewers and gain more awareness and activity. It puts you in a position of ‘leader’ of the particular area you teach, coach or work with people in.

Running contests makes it fun for your prospects and clients and gives them the feeling that what you have to offer is something of VALUE and something to be WON.

Did You Know?

Once a consumer has won something from you, they are 5x more likely to come back and buy something from you after the fact to feel that

same type of immediate praise and feeling of “winning”.

Did you catch that word in the box above? Immediate. People like instant gratification and immediate recognition, appreciation, and/or praise. When you run a contest, this is how you are making the consumer feel. When someone makes a purchase they also have a feeling of ‘winning’ or immediate gratification.

When running a contest on Facebook, you can ask the viewers to enter/participate through very simple steps like something below. You can ask participants to do one or more of the following to ‘ENTER’ the contest:

• Like Your Post• Leave A Comment• Like PLUS Comment• Post A Photo• Fill in the Blank• Shoot and Post A Video

The following pages will dive deeper into various types of Facebook Contests & Challenges you might be interested in running yourself!



8 Facebook Contest Ideas You Can Run on Your Timeline

Contest #1: The “Like to Win” Contest

This is one of the quickest and easiest contests to have fans participate in because it is designed to reel in people with the easy click of the “like” button.

How To Run This Contest

Step 1: Post a photo, status, link or video

Step 2: Post contest instructions

Step 3: Ask your fans/followers to like the post to be entered into the contest and be in the running to win.

Like to Win Contest Example


Leveraging the Power of Social Media ©2016 Gina DeVee • [email protected] • 10Leveraging the Power of Social Media ©2016 Gina DeVee • [email protected] • 81


Contest #2: The “Comment to Win” Contest

This contest and type of post is almost identical to the ‘Like to Win’ Contest, but asks the viewers to post a certain type of comment in order to win. This is one level up from just ‘Liking’ a post.




Step 3: Ask your fans/followers to make a comment on your post to win. Another option would be to ask them a question like:

“What do you like most about my programs? Comment below to enter a chance to win a free 90 minute session with me!”

“Comment to Win” Contest Example



Contest #3: The Dual “Like and Comment to Win” Contest

With this Facebook contest you simply combine BOTH of the previous strategies and make the viewer fully engage in the post by LIKING and COMMENTING for a chance to win.



Step 2: Ask your fans/followers to like the post and comment on the post to be entered into the contest and be in the running to win.

Like and Comment to Win Example



Contest #4: The Clever “Caption Contest”

Contests like these can help you generate some creative ideas for your business by getting perspectives from your fans and followers! Have some fun and post a caption or title contest!




Step 3: You can either: pick the winners yourself or say that comments with the most likes win

Caption Contest Example



Contest #5: The “Fill-in-the-Blank Contest”

Always remember to remain on brand with the contest you select, the images, videos, colors and language you use in your contest post!




Step 3: Write an incomplete sentence and ask your fans and followers to complete it. You can also use photos to attract attention and caption your photo with the incomplete sentence.

Fill-in-the-Blank Contest Example



Contest #6: The “Photo Contest”

Photo contests can be a big hit if you do it right and make them fun for your fans and followers to participate in!




Step 3: You can organize and implement the photo contest in two ways:

1. Ask fans to submit a photo to you directly via Facebook message & you pick the winner based on your own criteria

2. Ask fans to post a photo on your page wall & either (a) you pick the winner or (b) winners are picked by most likes from the community.

Keep in mind that since the photo contest does take more effort and time from the viewers- it typically will result in fewer entries as compared to the easiest to do contests.

Photo Contest Example



Contest #7: The “Q&A Contest”

This is another very easy contest! Very similar to some typical question engagement posts you learned about in Module 6, but here you are adding something of value to boost the engagement and desire to interact.


Step 1: Post a photo, status, question, or video


Step 3: This can be done in numerous ways, for example:

Option 1: Ask fans a simple question and get them to submit the right answer. You then pick the winner or winners at random.

Option 2: Ask a question and give fans multiple choices (A, B, C, etc) like the picture shows below. You then pick the winner or winners at random.

The Q&A Contest Example



Contest #8: The “Crowdsourcing Contest”

This contest is another very easy and useful contest to get viewers an opportunity to participate while also gaining some new ideas. The purpose of this contest is to encourage fans to play a role in helping you make your final decision about something (a live event, a new training, a new program, etc.).


Step 1: Post a photo, status, question, or video


Step 3: Different options include:

Option 1: Help me design a new idea logo for my businessOption 2: Help me pick a new name for my program, package, book, etc.Option 3: Help me decide on a new business card

Crowdsourcing Contest Example

(Gary Vaynerchuk asks his fans to help decide the title of his new book- he didn’t make this a contest but easily could have used it as one and offered a free signed book)



Contest Domination

As I mentioned earlier in this module, you might want to consider using apps to help you run your contest so that you do not spend valuable time, effort, energy, and resources researching and studying the most recent Facebook Rules and Regulations on running contests on their platform.

Facebook and other social media platforms update their rules and regulations often so if you are going to use any social media platform for your marketing purposes make sure you or someone on your team is up to date on the most recent changes.

Using a contest app makes it incredibly easy to manage a contest, check your numbers, manage the interest/activity level, and to pick your winner.

Contest Domination is an app that I totally love because it is SO easy to use. My team and I at Divine Living have used contest domination in recent months and had great success with the platform. We got an idea and literally had our contest up and running within a couple of days.



Using Contest DominationContest Domination is an app designed to support its user (you) do the following:

• Use advanced 3rd party tracking (basically meaning that you can drop in a “conversion tracking pixel” on to the contest and then use it at your advantage to retarget).

• Receive fully designed platforms that have already been created and will be tailored to meet your brand.

• Funnel your contest traffic to special, program or product offers.

• Export the data from the contest to your device- which also may help you add leads to your email.

• Clone a successful campaign that has already been run instead of completely reinventing the wheel- it will save you TONS of time and look great!

• Have advanced tracking so that you can really get a good understanding of your direct participants, referral traffic, and even the location and demographics of your participants.

• Receive knowledge support and help from the company when needed.



Divine Living Uses Contest DominationIn early 2016, my team and I decided to run a contest where 5 winners would receive a signed copy of a gorgeous “Lifestyle Dream Journal”. The top winner received a journal plus a free coaching session with me.

My team sent out mailers to everyone on my list to gain extra awareness for the contest in addition to Facebook Page posts, running the link on my Facebook Page, and posting about it on Facebook and Instagram.

Below you will find one of the mailers I sent out to my list announcing the contest and inviting my community to participate.



Since I used Contest Domination to run my contest, they literally took care of everything else! I didn’t have to create ONE SINGLE landing page for the contest, opt-in box or thank you page. They provided me with a series of amazing templates that incorporated my brand PERFECTLY!

Not to mentioned they collected all the data and calculated the winner in 2 seconds for me!

It was great!

At the end of the day, NOT ONLY did my list significantly grow, but I also made 5 women winners VERY happy.

From my experience, it was totally worth it.

Another benefit that these apps provide besides doing ALL of the work, is that they do everything legally. If you run your own contest and aren’t aware of any of Facebook’s official rules and regulations for contests you run the risk of getting yourself into a little trouble.

Just in case you do want to create your own contest (which is completely admirable) rather than using an app like Contest Domination, check out the next page for a bit of background on Facebook’s rules and guidelines regarding contests and giveaways!



15 Steps to Make Your Facebook Contest A Success

1. First, determine what type of contest you want to run.

2. Determine how this contest will help you reach your goals.

3. Make sure you know Facebook’s policies and guidelines. IMPORTANT!

4. Consider choosing a third-party app to help you run your contest. This is not necessary but running it through apps helps you stay out of trouble and not break any rules or regulations. Try using apps like Facebook Flash Giveaway App or Contest Domination (they are free and very easy to use).

5. Pick a relevant prize that’s desired and on brand.

6. Keep it short, simple and easy.

7. Create and share the rules for your contest so that they are easy for the public to understand.

8. Determine how you will pick your winner.

9. Tell the world about your contest! But you cannot ask people to share your post.

10. Make it known and visible on all of your platforms.

11. Include hashtags and eye-catching photos, videos, quotes or links.

12. Keep these contests short - I recommend to start with something that last 24 hours.

13. Your giveaway must take place on your Facebook Page and not your personal profile.

14. Don’t forget to follow up! Engage with participants, thank everyone for participating, contact your winner, organize their prize and give them a shout out!

15. Measure the success of your contest. Did it bring new people to your list? Did it boost the engagement on your page? Did you gain a new client or two? Was it worth the cost of the prize?

Now that I’ve shared with you 8 different Facebook Content ideas you now have the opportunity to map out and design your own contest using these success tools.



Create Your Own Facebook Contest



YOUR TURN!

On the following pages, choose any 2 of the recently describe contest strategies and map out exactly how you plan to run it, what you will give away and ultimately what you hope to accomplish.

Contest 1

Type of Contest:

Description of Contest:

Contest Prize:

Rules & Time Frame:



How the Winner will be Chosen, Notified and Gifted:

How will you advertise your contest and on what platforms (catchy slogans, hashtags, etc):

How many mailers will you send out to your list notifying them of the contest?

Draft the first mailer to your list about the contest:

Release Date:

Subject Line:

Mailer Copy:



What will your contest post look like?

What image will you use or create?

Indicate whether or not there will be any text on the image, and if so, what?

What description or text will you incorporate onto your contest post?



Will you use any #hashtags?

What do you hope to accomplish with this contest (more followers, grow list, build credibility & recognition, etc.)? In other words, what is your goal?



Contest 2

Type of Contest:

Description of Contest:

Contest Prize:

Rules & Time Frame:

How the Winner will be Chosen, Notified and Gifted:



How will you advertise your contest and on what platforms (catchy slogans, hashtags, etc):

How many mailers will you send out to your list notifying them of the contest?

Draft the first mailer to your list about the contest:

Release Date:

Subject Line:

Mailer Copy:



What will your contest post look like?

What image will you use or create?

Indicate whether or not there will be any text on the image, and if so, what?

What description or text will you incorporate onto your contest post?



Will you use any #hashtags?

What do you hope to accomplish with this contest (more followers, grow list, build credibility & recognition, etc.)? In other words, what is your goal?



Facebook Rules & Guidelines on Contests and Guidelines

Running Facebook Contests can be very simple and easy but it is crucial to make sure that you follow all of Facebook’s rules and guidelines to avoid any trouble, violations or potential lawsuits.

According to Facebook, even though it’s no longer required to use a 3rd party app to run a promotion (as it used to be until Facebook recently updated the rules) as the Facebook page administrator (you) it is still your job to manage all of the legal aspects of your giveaway. This includes your promotion’s rules & eligibility requirements and following the proper terms & conditions.

To fall into compliance with Facebook’s rules, make sure to link your promotion’s “terms, conditions and rules” directly to your status update. Being transparent with your participants should be VERY important to you.

Be very clear on the following:

• the prize• the contest• the rules• the time frame• how the winner will be chosen• when the winner will be notified• how the winner will be notified• what the winner will receive and so on

You may have participants like, comment, share a photo, answer a question, create a caption, etc but please note that asking or telling entrants to share the promotion on their personal timeline or on a friend’s timeline as a means of entry is not allowed by Facebook official rules.

Your giveaway must take place on YOUR Facebook PAGE and not your Facebook personal profile.

Want to learn about Facebook’s rules pertaining to giveaways?

Click here for Facebook’s Promotion Guidelines page.



Instagram Contests



The Power of InstagramWhen using Instagram to promote your business the number of followers you have is certainly important, but it’s also important that you stay true to your brand and attract an audience of potential clients.

Instagram is a great platform to build brand awareness, attract fans and followers, convert those people into leads (some will join your list), promote programs, and even connect with other collaborators. Instagram may not necessarily bring you cash and clients in the short term, however, it’s important to be thinking about and leveraging resources to prepare for the lifetime of your business.

Remember, your business as a whole isn’t a sprint, it’s a marathon. There are times when you do sprint, but building your Know-Like-Trust Factor through social media is certainly a more long-term, relationship building, brand buzzing strategy.

CHECK OUT A FEW TIPS TO HELP YOU GAIN MORE FOLLOWERS ON INSTAGRAM AND SET UP A PLAN TO DO THIS WEEK!


Running Contests on Instagram

Running contests on Instagram can be very similar to using Facebook but with one plus side- there are less rules and promotion limitations!

You can basically be as creative as you’d like!

That being said, to run a contest on Instagram you can use any of the same tactics as you would to run it on Facebook.

Here are some of the contests/promotions that you can host:

• Like contests• Comment contests• Like & comment to win contests• Photo challenge contests• Tag your friends in the comments for an entry• Or loop contests (that ask your participants to go “like” and “follow” the people you are

teamed up with for a chance to win)

Instagram Contest rules:As mentioned previously, Instagram is a lot more laid back in terms of promotional limitations. However, that being said there are still two main things that you should definitely be aware of in regards to following Instagram’s official rules:

1. You must first acknowledge that the contest is NOT sponsored, endorsed, affiliated with or administered by Instagram.

2. You may NOT inaccuracy tag content or allow/encourage users and participants to inaccurately tag content as well.

Since most Instgram contests are so simple and straightforward, you can normally just display your rules in the image’s caption along with the official disclaimer (as stated in rule #1).

Make your contest successful:To make your Insta contests successful it is also SO important that you spread the word!

• First – try to use as many relevant hashtags as possible! (ex – #instagood, #contest, #giveaway, #instagramcontest or even #your brands name).

• Second – promote your instagram contest on all of your platforms! Tell people about it, drive people to it and build awareness.

• Third – pick a prize that is desired by your target audience or ideal client! Bring in the people that YOU want by giving them what THEY desire

• Fourth – Interact with them, thank them for participating, make arrangements for sending prize to the winner and give them a huge shout out!



Loop Contest/Giveaways on Instagram

What is a Loop Contest/Giveaway?

A loop contest giveaway is the last category of instagram contests that I have previously mentioned. Since by now you already know the basics of running a “like” or “comment to win” contest, I’d now like to introduce you to one of my new personal favorite contests that require bringing in other sources and “pooling” together a prize.

What primarily drew me into running loop contests and giveaways is that they are growing at a tremendous pace on Instagram! And from the dramatic increase in followers that I have experienced…. I now know why!

Loop giveaways are contest giveaways that you employ through Instagram and collaborate with anywhere from 1-30 other Instagram accounts. You select these other accounts and pool money together and designate one (1) account as the host of the loop giveaway.

Why do we love them?

If you haven’t noticed, Divine Living loves utilizing the loop giveaways on our own Instagram account.

We LOVE using these as promotions because we feel it is another GREAT way to build a massive following, build relationships with hosts and please our fans/followers!

What are the loop rules?

As previously discussed, it is very important to keep in mind that loop giveaways (also known as “loops”) have rules.

Any loop giveaway that you run or are asked to participate in should abide by those guidelines.

A loop host will send out the Instagram guidelines for the promotion prior to the posting time.

The host will also send you a copy of what to include in the post about the guidelines.



How Does a Loop Giveaway Work?

A Loop Giveaway is a group of like-minded brands that have come together on Instagram by pooling their money to give away 1-4 different prizes to their followers.

There are usually 10-30 different Instagram accounts that are apart of each loop giveaway.

A Loop Giveaway is run by a host who is responsible for:

• Creating the graphic,• Collecting money (via paypal or venmo),• Sending out the graphic/copy to be posted,• Staying within Instagrams guidelines, and • Organizing the loop list.

Once you have signed up for your loop giveaway by in-putting your name into the shared Google Doc and making your payment you will be sent an email 24-48 hours in advance to the set time and date to launch your loop giveaway.

This email will have the graphic you will post, the copy you will post, and your loop buddy you will tag.

When the time comes for you to post, you will post your picture with the assigned copy and tag your “loop buddy” in the post.

Every account that is participating will do the same. Be sure to post right on time, because you will be skipped if you don’t.

In order for one of the loop’s followers to win the prize, they must follow every single account on the loop by following the loop from one account to the next.

A loop lasts 48 hours with one posting on each day. All directions for the loop will be given to you by the host. At the end of the 48 hours you are required to untag your loop buddy to prevent mass unfollows by the loop participants.



Entering A Loop Giveaway

Entering an Instagram Loop Giveaway is such a blast! Not only do you get to meet like-minded individuals, but you have the opportunity to gain a bunch of incredible followers. BUT…to enter a loop giveaway you must first find a host.

How to Find a Great Host

To find a great Loop Giveaway Host look through your favorite blogger’s feeds and find a giveaway that is currently happening.

Contact the blogger directly through direct message and ask them if they mind sharing who the host was.

Another way to find a host is to join a blogging group on Facebook. Blogging groups are a great way to network with other bloggers, find new friends/clients, and collaborate.

Most Loop Hosts will directly post in these groups about the upcoming loops they are hosting.

So you found a great loop that you love - Now what?

Once you have found a host you trust and a loop you could die for, its time to sign up. Here are the simple steps you must follow:

1. Make sure that you are over the follower cut off and eligible to apply for the loop

2. Click on the call to action button to request access to the Google Doc

3. Once you have access to the Google Doc follow directions by inputting your information

4. Make a payment after your information has been submitted either by Pay Pal (Don’t pay if you are on the waitlist.)

You are now officially signed up for your first loop. The host will email you the posting directions 24 hours in advance to the loop-posting hour.



Participating In a Loop Giveaway

As a participant in an Instagram Loop Giveaway, you could gain hundreds or thousands of new followers in hours. In the most recent loop giveaway we participated in, I watched as my Instagram followers increase by 4500 in one day!

Should YOU participate in an Instagram Loop Giveaway?

YES, YES, YES! If you’re looking to gain more insight into new like-minded brands and generate more followers then looping is for you.



5 Steps to Run a Successful Loop Giveaway

1. Find a host that you trust.

2. Be very selective about what loops your choose to join. Make sure you choose a loop that is

on brand. This way you will have a better chance of maintaining the followers you have gained.

3. Be sure to post engaging content on your Instagram feed while the loop is going and after to

make sure that you keep your new followers engaged.

4. Comment and Like pictures on everyone’s profiles that are participating in the loop giveaway.

By doing this you will be more likely to keep your followers. They will feel special and cared for.

5. Have fun and enjoy watching your online following rise up and grow tremendously!



Divine Living Does Loop Giveaways

Here is a step-by-step example of EXACTLY how we ran our most recent loop giveaway:

Step One: Find A Loop Host

Tap into your network and find bloggers who are participating in loop giveaways. First find out WHO the host is and then send her a direct message through Instagram.



Step Two: Get on the Host’s Mailing List

Once you’ve made the connection with the loop host, ask her if you can be added to her mailing list for notifications of future loops. Once you are on her mailing list you will receive an email every month that will indicate to you various loops you might desire to join. This will allow you to stay on top of current loops that are on brand and you might want to join.

Below is an example of an email we received regarding an upcoming Loop. We were able to find out about the Loop because we had previously been added to her list.



My social media team contacted her immediately so that we could join the Loop Giveaway.

Step Three: Request Access to the Loop Giveaway

Once you choose the Loop Giveaway you want to be a part of, you’ll ask for permission to view the Google Doc where you will be asked to insert your company information to be part of the Loop Giveaway. Once you’ve been approved to have access to the list of participants and a particular Loop Giveaway, you will send the host the required amount of money to be part of the Loop Giveaway through Paypal or Venmo.




Step Four: Receive Instructions

Wait to receive an email with full instructions from the host on what to post and who to tag throughout the Loop Giveaway dates.




Step Five: Follow Instructions and POST!

Follow the instructions provided by the Loop Giveaway host, wait for the host to give you an the other Loop participants the go ahead and make your post!



Step Six: Be aware of Instagram Policies

After you make your instagram post as part of the Loop Giveaway, make sure you are aware of Instagram’s policies and any rules and regulations as it relates to Loop Giveaways.



Step Seven: Grow Your Following

Now that the Loop Giveaway is in full swing, monitor the number of new followers, likes, and comments you receive to determine if participating in this particular Loop Giveaway was beneficial and garnered the results you desire.

Instant likes and follows:

Below you can see the increase in followers just 24 hours after the start of the Loop Giveaway Divine Living joined….an increase of approximately 6,000 followers!



Followers Before Loop Giveaway Followers 24 Hours Into Loop Giveaway

Step 8: A Winner is Selected

The Loop Giveaway host will draw a winner at random based on the requirements for each person to follow each person in the Loop Giveaway as well as ‘like’ the Loop Giveaway post for each person involved in the Loop Giveaway.



Enter A Loop Giveaway

Now that you have an idea of the functionality of a Loop Giveaway and the potential for growth in followers on your own Instagram account, give it a try!

Step One: Set Up an Instagram AccountIf you don’t already have an Instagram account, install the app on your smart phone and start following people! As you begin to follow others and make posts yourself, your followers will begin to increase pretty quickly.

Step Two: Follow BloggersFind bloggers that you find interesting that are in alignment with your brand and follow them.

Step Three: Direct MessageWhen you see someone you are following post about an upcoming Loop Giveaway that you might want to be a part of, send her a Direct Message through Instagram to request to get on her mailing list.

Step Four: Ask to JoinWhen you see an email regarding a Loop Giveaway you’d like to take part in request access to be part of the Loop Giveaway by simply responding to the host’s email about her upcoming Loop Giveaway.

Step Five: Request Access to Google DocThrough an email exchange with the Loop Giveaway host you can request access to the appropriate Google Doc where you will input your information to be accepted to participate in the Loop.

Step Six: Instructions and PostOnce approved, you’ll receive the Loop Giveaway instructions and then you simply make your POST and voila!

The Loop Giveaway I participated in was:

My number of Instagram followers increased by:

I plan to participate in a Loop Giveaway (how often?):



Group Coaching


Group Coaching Program Pre-launch

Thinking about growth BEFORE you go into your group coaching program (or any program/product) launch will help you grow relationships, create buzz, build your list and have a primed group of people who are warmer leads ready for the doors to your program to open!

You absolutely do not have to wait to reveal your next program until the date that the cart opens. In fact, if you want to reach your enrollment and financial goals, you can’t really afford to wait that long to generate buzz and build your list.

Let me give you an example. As soon as the cart closes for The Divine Living Academy, we have a ‘waiting list’ landing page ready to go. This is where all traffic goes when they search for anything related to The Divine Living Academy. During the months between the cart closing for one Academy and the cart opening for the next Academy I can drive traffic to the ‘waiting list’ landing page as often as possible.

One of the best times for me to do that is at my Divine Living Academy events. My team is constantly making social media posts on various platforms, creating photo albums from the event, shooting mini-videos and even sharing some of the video testimonials. Tons of women on social media are seeing this amazing community of women and start asking how they can be a part of it and join. So I’m still months away from the cart for the program opening and am already building relationships with new people, generating buzz and constantly growing my list so that when it’s time to launch, my list is ready and I can capitalize on my efforts right out of the gate.

Let’s get started on all things Pre-Launch!



Create the Pre-Launch CampaignOne of the most important phases in launch your Group Coaching Program is to PLAN & PREPARE. Launching a group coaching program to better leverage your time so that you are doing more than working with people one-on-one is a phenomenal way to scale your business, and sometimes coaches tend to romanticize around the idea little too much thinking it’s going to be the ‘ticket’ to bringing in a large sum of money at once and easing up on the marketing gas pedal.

Yes, that CAN and DOES happen! Launching a group coaching program is no small feat and it requires time, effort, and energy even before your cart opens for people to purchase a spot.

There are a number of important ingredients to creating a successful group coaching program launch. What you can’t launch without is a LIST of people large enough, primed enough, and ideal enough to meet your enrollment and financial goals.

If you KNOW you’ll be launching a Group Coaching Program at any point between now and December 2016, one of your top goals must be to grow your list by a few thousand so that you have enough prospects interested in what you have to offer and are ready to invest with you at this level

Before yo go adding a bunch of random names on your list, it’s important to have a few of your group coaching program logistics penciled in so that you have more direction and focus as you determine what you’re list building efforts will look like and where to find these amazing ideal clients.

The previous section in the Advanced Track portion of this module on social media contests is a phenomenal way to boost your brand awareness and your list and create immediate excitement about you, your brand, and what you’re offering. I highly recommend that you create a plan to implement the training from this module as soon as possible. I’ve provided you wtih the training and tools, it’s now up to you to implement.

So, before we dive into creating your pre-launch materials, your list building ideas, and even getting started on your group program sales page, let’s take a look at a few key decisions you’ll need to make next..


Get clear on a few key dates first.

1. What is the start day of your group coaching program?

2. What is the start day of the cart opening?

2. How many weeks before the date of the cart opening do you desire to be in pre-launch mode?

2. Based on your answers above, what date will you begin your pre-launch?


Now, take a look at how many weeks you’ll be in pre-launch mode, get out your calendar and plot out when you’ll send out mailers to your list and begin talking about your group. I definitely recommend setting up a Landing Page where people can sign up to be on a ‘waiting list’ to be the first to know about your launch and be privy to any special bonuses you might make available for them, maybe even an exclusive early launch with a special bonus for the people on the wait list.

Think of ways through social media and other platforms you can use to drive traffic to a Wait List Landing Page.

Give yourself some time to just sit, think and put pen to paper and any pre-launch ideas that pop into your head that you think could potentially create an amazing launch, write it down. Then, we’ll dial it down a bit so that you know where to focus next.

Use the space below to brainstorm your own pre-launch ideas. (mailers, social media, waist list, etc.)


Pre-Launch Tasks & CalendarNow that you realize the necessity of a pre-launch phase to the success of your Group Program, let’s dial it down a bit and get really clear on the exact tasks you’ll need to complete and then start plotting your pre-launch calendar. You can start by reverse engineering your entire launch, from the pre-launch phase all the way to the date your program beings. If you know the start date of your group, you can work your way back through the calendar and plot out when certain tasks need to be completed as well as when mailers will go out, etc.

Pre-Launch ChecklistStart date of Group Coaching Program set

Cart open date for Group Coaching Program set

Enrollment and financial goals and intentions for Group Coaching Program set

Number of people needed on my list to meet my enrollment and financial goals determined

Pre-Launch list building techniques in place to reach my desired list size prior to opening the cart for people to purchase my Group Coaching Program

Lead Magnets for list building created to be used during pre-launch phase

Landing Pages + Thank You Pages + Confirmation Emails created for Lead Magnets to be used during pre-launch phase

Weekly team meeting schedule is in place and all team members have been notified

Begin gathering testimonials to include in pre-launch materials

Graphic designer in place to begin create testimonial and other pre-launch graphics

Set aside creative time to draft Group Coaching Program Sales Page

Wait list landing page, thank you page, confirmation email created and set up


Pre-launch mailers written and scheduled to go out to list

Social Media strategy in place during pre-launch phase including platforms, consistency, topics, etc.

Survey and ask current list and social media followers to determine what they want from me in a Group Coaching Program

Determine the format of how I’ll launch and fill my Group Coaching Program (Webinars? Preview Calls? Video Series? Other Lead Magnet?)

You may think of tasks not listed here, so be sure to add your own above in the space provided!


Calendaring ActivitiesNow that you have a more specific picture and list of the activities you’ll need to implement during to prepare for and carry out the Pre-Launch Phase of your Group Coaching Program, it’s time to get to work! These things won’t happen on their own and it’s up to you to either do them OR lead your team of experts who are skilled in various areas to execute and implement. Remember, you are in the driver’s seat of your business, you are the Leader so it’s up to you to lead your team accordingly.

In terms of getting these tasks and responsibilities implemented start by mapping out the DATES by which you desire each pre-launch item to be completed. Then, share this with your team.

Use the table below to indicate the tasks that need to be completed, the due date, and who is responsible.

Task/Responsibility Due Date Team Member


Next, transfer ‘working time’ into your calendar to complete YOUR tasks so that they are done and ready to go by the date they are due according to your table.

In the NEXT module, you’ll actually map out your pre-launch on a calendar and implement what you are creating in THIS module.

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

18 19 20 21 22 23 24

25 26 27 28 29 30 31

1 2 3 4 5 6 7

8 9 10 11 12 13 14

Calendar


As you start moving forward with your pre-launch ideas and implement them, there are a few key elements to keep in mind. Obviously, your goal is to reach your enrollment and financial goals and that will not happen if your main source of promotion is a sales page and a few mailers.

As you put content out into the world through various mediums and platforms keep a few things in mind.

Evoke Emotion

What’s your story?

Craft a story, your story, that gives the audience a sense of meaning, context and emotion. People want to relate to you on a human level so let them do so. Stories sell and facts tell. You can weave your story into social media posts, the sales page, Facebook and other social media Ads, videos, preview calls, webinars, etc.

Based on the specific person your program is for, the problems your program helps solve, and the outcomes you help people in the program achieve, what aspects of your personal story will related to your ideal client?


A Sense of Belonging

As you’ve probably experienced, and perhaps one of the main reasons why you joined The Divine Living Academy, the community aspect of this program is absolutely invaluable. No matter what level of results the majority of the women who go through this program achieve, they always come out saying that the #1 benefit of being a member was the community aspect.

Having a sense of belonging is a common experience. We all know that a sense of belonging is a human need, just like the need for food and water. Most of us see a tremendous amount of value in community and being surrounded by other like-minded individuals with common goals is an incredibly supportive environment to be in when working toward overcoming obstacles and moving in the direction of our desired outcome.

People want to be a part of something. We are all looking to see where we fit in, who we fit in with, and then becoming a part of that group of people. It gives us that sense of belonging we are looking for at every stage of life. The people you desire to serve are looking for where they belong. They’re looking for a leader who can cultivate community, be inviting, and create an environment where people can come together and life each other up.

When people feel like they belong, they are more likely to stick around.

How can you create a sense of identification with your program?

How can you make people feel like they belong to the cause you’re leading?



Create Desire

Long before your official launch and cart open date begins, you can plant seeds of anticipation throughout all of your marketing efforts from social media posts to your mailers and everything in between.

You’ll hear me all throughout the year, even when I’m not in full blown launch mode reference The Divine Living Academy and certain students in the program all the time in the Divine Living Magazine, on calls, in mailers to my list, on Periscope videos, on Facebook Livestream videos, etc. I want people to keep hearing that message so that they start to have a desire to learn more, to know what it’s all about, to desire to learn about the types of women in the program, and to start asking how they can join.

Don’t wait until your cart opens to talk about your program, that’s almost too late.

How do you see yourself seeding your upcoming group program starting now?



Get Commitment in Advance

Another marketing technique to be thinking about and weaving into your own pre-launch campaign is getting a higher level of commitment from interested people BEFORE they decide to purchase. We’re all human here and everyone has different buying impulses and varying degrees of commitment to their own lives, their businesses, their health and to programs they join. For some people, it takes a while before they are ready to commit.

So, knowing that it could take people a few weeks to make a commitment, give yourself (and them) the opportunity to be thinking about what they want to do before your group program opens for enrollment.

For example, if your launch is going to last for 6 weeks and you start talking about and planting seeds 6 weeks before your program cart opens, you’ve given yourself 12 weeks for people to see what you’re up to and start making decisions about what they’re going to do. Do you see how this will be very valuable to reaching your goals?

You can begin by asking your audience if this is something they’d be interested in before you start building it. Just because we think the programs we’re creating are going to sell like hot cakes doesn’t mean it’s what people really want. As you know, I’m a firm believer in going straight to the source and asking your clients and community what they specifically want more of from YOU.

Something else that will move a colder lead to a warmer lead is to train them to engage with you, train them to click, and train them to take action. Go ahead and get them interacting with you, your community, and ask for their input. Yes, part of your job as a marketer is to TRAIN people to do what you desire for them to do.

Continually solicit higher and higher levels of commitment through participation in social media posts, blog posts, surveys, polls, contests and other events before you give them the opportunity to buy.



Demonstrate their Commitment

People like to be heard so let your community (your list AND your social media following) contribute to what you’re creating. After all, it’s for THEM so let them help you create what THEY want from you in the form of a group program.

I’ve done this every single year when I launch the Divine Living Academy.

Academy One: I put together a group of 8 Apprentices who all came from my community and were ideal prospects to join the program. They helped me construct and make decisions on most program aspects and even the marketing of the program.

Academy Two: My team and I personally interviewed 50 women from the Academy One program to learn more about what they liked, didn’t like, what they resonated with, didn’t resonate with in terms of marketing and the actual program. What’s personal is universal so they were an incredible representation of the people I knew I wanted to attract more of into the next program.

Academy Three: Something I’ve done that’s new and different for the program this year is surveying the members throughout the program. I send out a survey after the live Q&A calls and after live events. My team and I post Facebook questions to find out what members want more of and what specifically they’d like more training around. The people in the program are incredibly connected and satisfied when they know that they are heard, especially when we create content and training according to their feedback.

Include and acknowledge any involvement your audience has had in shaping the offer so far (surveys, email, comments, etc.). I do this in all of the mailers that go out to my Academy members when I request their assistance in completing a survey.

In what ways can you demonstrate the commitment level of either current clients or people on your list as you gather information from them?



Results in Advance

This isn’t anything new to you, it’s the basics of a marketing funnel. Creating lead magnets that provide a high level of value to your group coaching program prospects is a great way to see who is interested as well as help them achieve a small result BEFORE they even sign up for your program.

Obviously, you want to make sure that the lead magnet(s) you create that are part of your Group Coaching Program funnel are in alignment and direct connection with the type of content you’ll be teaching and sharing in the group. That way it makes sense that the people in this funnel would be taking a look at going to the next level with you through your program.

Releasing special pre-launch content that helps your people get a result will build more anticipation for your program faster. This could come in the form of a case study, report, video, audio, free call, free toolkit, etc. This isn’t necessarily your big launch lead magnet like the 7 part video series I do for The Divine Living Academy. These are other small lead magnets that are helping you reach more people, getting them into the funnel early and helping those people get a small result NOW.

Before you go creating brand new content, think about what you already have in place that can easily be turned into a lead magnet that is in alignment with what you’ll be teaching in your group. What might that be for you?

If you do not have anything at your fingertips that can be turned into a lead magnet easily, what ideas do you have for a lead magnet to help people start getting results (and value) from you now?

By what date will this lead magnet go live and what steps do you need to take to make that happen? Who will help you put these items together so that you are not your own VA?



Prepare Other Marketing Materials

If you’ve launched a program before, you know that there are a lot of moving parts and pieces to a launch.

If this is your first time launching a group coaching program, starting early and getting all of your ducks in a row before the main launch date is pretty crucial and will help keep you focused on your plan and calling in the women who are destined to work with you. The alternative is to be chasing the clock and constantly in overwhelm and energetically, that’s not going to help you attract high vibrational clients.

Yes, there is work to be done and most of it can be done on the front end of your launch so that when you are in complete launch mode you are having fun and focusing on calling in these amazing clients, welcoming them into your program and begin serving the people in your group as they join.

Now’s the time to be thinking about the marketing materials you’ll be using to kick off your launch. Will you do a video series? A webinar series? Multiple Preview Calls? An event?

What forms of marketing will you do to launch your group coaching program?



What needs to be set up so that these marketing materials are ready to go live on the date of your main launch? Who will set up each item?

Task/Item Team Member Responsible Deadline Date



Create the Sales PageWhere will people be directed to buy? A sales page or video?

It’s time to start creating this component NOW so that you leave yourself time for editing, tweaking, and testing all links.

Writing the sales page can also bring you an incredible amount of clarity on who you desire to be in the program and the main program benefits.

You’ve received training on writing Sales Page in previous modules (Module 8) so please refer to that material for support on how to structure your sales page.Y

ou can also check out the new and improved Divine Living Academy 2017 Sales Page complete with all new branding, images, graphics and copy.

http://divineliving.com/academy

By what date will your sales page be complete and ready to go live?

Who will support you in creating your sales page, connecting your shopping cart, etc.?


Do Something Original

How can you do something no one else does with launches? For instance, can you create a movie-style trailer? Can you give people access behind the scenes of the making of your launch? There are always launches happening at any given time; how will you make yours stand out?

Review What’s Working

Gather a swipe file of other successful launch sequences and marketing campaigns. Review and take what applies best to your offer while making it your own.



Create Urgency

It’s important in your marketing to be thinking of ways to create a sense of urgency or people will wait until the day before your course begins to purchase which will leave you extremely stressed out and wondering what is going on!

There are many different ways to create a sense of urgency from early bird pricing, increase in pricing each week or month, limited number of spaces available, bonuses that are offered for certain periods of time, etc.

Will the cart only be opening for a limited amount of time?

Will it be limited to a certain number of buyers?

Will you have a special bonus for the first ‘#’ people?

How can you create urgency to get people to buy?

Now it’s time to get to work and begin putting these pieces together. Make your necessary decisions first, map out a plan of implementation, meet with the team members who will be helping you and start creating!


Table of Contents - Amazon S3 · Leveraging the Power of Social Media ©2016 Gina DeVee • [email protected] • 2. Table of Contents. Module at a Glance .....

Documents