T 10 Gully Cricket Genric

The Thought …………

Cricket might be a Gentleman’s game in the country of it’s origin – England..

……But for us it is a religion!!!!..

Gully Cricket takes this cricketing nation back to where it all started – the inconspicuous omnipresent underbelly of every city – The Glorious Gullies of India. The same venue that trained heavy weights like Sunil Gavaskar, Kapil Dev, Sachin Tendulkar,Virender Sehwag and many more, who swear by this format of the game and still continue to enthrall us over the years with gully cricket.

A Bi–annual tournament with the inaugural edition to be held in Jan – Feb 2009 and to be telecast live on DD Sports.

Objectives, USP & Gratification:

To create a long-term property which is eagerly looked forward to across the country

To create a platform for the masses to actually get involved where the action takes place.

To provide opportunity to enthusiastic bunch of youngsters to live their fantasies and live the action on ground.

360 degree media coverage with live telecast on DD sports, named commentators and celebrity presentation, radio partnership, newspaper coverings, press conferences of the event, etc.

The total prize money for the tournament winner would be INR 25 lakhs. The winner gets INR 10 lakhs, the runner-up gets INR 5 lakhs and the remaining money to be distributed among the other players.

Brand Ambassador

Ishant Sharma

Indian Cricketer,

Right Arm Fast Bowler

Ishant Sharma

Indian Cricketer,

Right Arm Fast Bowler

Brand Ambassador

Lalchand RajputFormer Indian CricketerManager: Mumbai Indians, IPL

Tournament Director

Strategy :

Multiplexes

Outdoor

TV Property

Radio

Online

PR

Print

Event

GullyCricket

Much more than just cricket and fun!!!

A complete media package

Mechanics:

Four teams to play in each of the cities

Each city throws a winning team

8 teams i.e. one team from each city are divided into two groups of four each for the three day Grand Finale to be held in Mumbai

Grand Finale witnesses Group A matches on Day 1, Group B on Day 2 and semis and the finals on the last day.

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TT 1010 GullyGully CricketCricketCoverageCoverage

T 10 Gully Cricket tournament

T-10Live Cricket

Media Reach

Star Attraction

Local Boyz

Star Cricketers

Friends

Family Members

Mohala Wallas

Society Wallas

Gurus

Press Conference

Radio

Street Plays

Print | Newspaper

Online Polls

SMS Contest

Cheer Leaders

Standup Comedy

Live Performances

Celebes

Dancers & Singers

Housie | Lotto

Local Clubs

Outdoors Promotions

TV

T-10 Gully Cricket Network Reach

Target Group – Participation:

Players between the age group of 15-24 years.

Cricket Groups of mohallas, societies and groups in various cities.

College and independent cricket enthusiasts.

Players from far-flung villages

Cities:

1. LUDHIANA2. JALANDHAR3. KANPUR4. LUCKNOW5. SURAT6. PUNE7. THANE8. NASHIK

Media Activities:

Press Launch

Call for entries in both conventional and new media.

Pre – selection process to be publicized.

Multiple mediums to be used to popularize the event. Hoardings Flags Match reports on the next day newspapers Channel promos Canter activities

Pre-Selection:Call for entries would be initiated through all conventionaland new media:

1. Celebrity calling.2. Local/ National News papers.3. Channel promos4. Local cable telecasts and callings5. Radio awareness6. Registration at sponsor outlets7. Online registration8. Awareness through street plays.9. All across Hoarding & banners placing.

Selection:

The management has short listed eight Gurus, one for each city

Gurus would be responsible for selecting teams from respective cities

Guru should be a first class cricketer having some coaching background.

Guru should be well conversant with cricketing culture, specific to the city.

Day’s Event Flow:

A B C D

CA

Pre final winner A

Loser Team B Loser Team D

Bat-Out 1

D

Final Winner Of T-10 Gully CricketThis is the day winner of that

particular city.

Break between each innings: 10 mins Break between each Match : 10 mins

A

A C

BATOUT WINNER 2 D

Loser Team C BATOUT WINNER 1 D

Bat-Out 2

D

UNIQUE ADDED ELEMENTS OF THE GAME

UNIQUE ADDED ELEMENTS OF THE GAME

UNIQUE ADDED ELEMENTS OF THE GAME

UNIQUE ADDED ELEMENTS OF THE GAME

CHARPOY DUG-OUT DESIGN

UNIQUE ADDED ELEMENTS OF THE GAME

Ground Plan

Celebrity Quotient:

There would be ground celebrities and On-air celebrities. Ground celebrities would comprise of one stand up comedian at each venue like –

Sunil Pal in Kanpur, Lucknow & Nashik, Khayali in Ludhiana, Naveen Prabhakar in Pune & Thane, Kogi in Jalandhar & Barag Kansara in Surat.

Besides them, there would be a whole lot of anchors doing the gameplays and covering the reality at each event.

The Grand Finale at Mumbai would witness a greater surge of Celebes that would be befitting of a finale.

T-10 Gully Cricket offers for Title sponsor:

Title branding FCT on DD Sports Branding across all communications including on-air promos, print,

hoardings, street plays Main sponsored logo on the costume of all the players at all levels The team gurus in each city will wear title branded track suits Boundary billboards of 10 nos. will be allocated for the title sponsor Boundary flags of 100 nos. will be exclusively allocated for the title

sponsor Main title branding visibility during the awards presentation by the master

of ceremonies Title branding to be highlighted for the trophy presentations Title branding to be highlighted during the man of the city presentations Sponsor logos on both sight screens Two ground signage

T-10 Gully Cricket offers for Associate Sponsors: FCT on DD Sports Branding across communications including on-air promos, print,

hoardings, street plays Boundary billboards of 5 nos. at each of the venues totaling to 55

nos. will be allocated for each of the associate sponsors On-ground brand integration in mutual consultation One ground signage at two venues Logo on all chequered back drops including press conferences,

man of the city ceremonies, torch relay, man of the finals, etc.

T-10 Gully Cricket Franchisee Offers:

Title branding of teams of the city, a brand like this would assume exponential values

Branding on the back of the players costumes of the city 10 billboards to advertise 20 boundary flags Gate receipts [if any] 4 nos. of 10-minute break window of your city matches to showcase your

brand as the main attraction

T-10 Gully Cricket Franchisee ROI plans:

Ownership value of every team to appreciate with subsequent editions of the tournament

T – 10 Gully Cricket management can arrange for a reseller for marketing various media properties available with the franchisee

Cost to the franchisee Rupees 40 lakhs cash

Wide Gully – A half hour program to be aired twice a day. The program will have Charu Sharma as the host and a young vibrant Female co-host.

T-10 Gully Cricket ratings – Being compiled by India’s # 1 statistician Mohandas Menon to be telecast. This will be graphical representation of the leading performers.

A Half Hour celebrity rich event: Each segment of this event can be branded separately. Talents to be present includes a renowned singer and a comedian.

Branding Opportunities:

Power Over – In this one over in an innings the runs made would be doubled. This could be branded.

Bat out- The inherent format of the day’s play during elimination stage at various cities allows for a best loser to complete the semi-final line-up. This will be a branding opportunity.

Max Zone-These are two areas at Long-off and fine leg . This area branding should appear fairly frequently during the day’s proceedings.

Tenner-A six off the reverse sweep ( Kevin Pieterson ) would be construed as ten runs. Very rare and hence a rare property.

A Half Hour celebrity rich event: Each segment of this event can be branded separately. Talents to be present include renowned singers and comedians.

Ground Entitlement Opportunities:

The Gully & Key Attractions: Entry of the event to be constructed as a gully entry

Dugouts in the form of Charpoys for the players

Cheerleaders to be present

Refreshment stands to be set up

Live bands playing while the cricket is on

Celebrities of TV and Cricket to be invited during the finals

Mock auction of players from the final teams to make a dream team

Lotto / Housie to be played with the audience

Prizes for various players on statistics like most wickets, runs, etc.

Post Final exclusive party

Schedule and Fixtures:

DATE DAY CITY

16th January Friday Ludhiana

18th January Sunday Jalandhar

22nd January Thursday Kanpur

24th January Saturday Lucknow

30th January Friday Surat

1st February Sunday Thane

5th February Thursday Nashik

7th February Saturday Pune

Grand Finale in Mumbai

Date Day Event12th February Thursday Group A Matches

13th February Friday Group B Matches

14th February Saturday Semis Finals & Finals