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Systems Thinking for agile service design Johanna Kollmann | @johannakoll | Agile Cambridge 2016
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Systems Thinking for agile service design

Jan 14, 2017

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Page 1: Systems Thinking for agile service design

Systems Thinking for agile service design

Johanna Kollmann | @johannakoll | Agile Cambridge 2016

Page 2: Systems Thinking for agile service design

“A system is

a set of elements or parts

often classified as its function or purpose.”

that is coherently organized and inter-connected in a pattern or structure

that produces a characteristic set of behaviors,

Donella Meadows

Page 3: Systems Thinking for agile service design

“Systems-based thinking is the process of understanding how things influence one another.  !

Then drawing on that knowledge to create efficiencies of process, infrastructure and communication.”

Abby Covert

Page 4: Systems Thinking for agile service design

HARD systems

SOFT systems

!

You can’t “fix” problems with systems thinking, instead there are “situations you could improve”.

Peter Checkland

Page 5: Systems Thinking for agile service design

Systems exhibit purposeful behaviour over time.

Systems get ‘soft’, unpredictable once humans are involved.

Page 6: Systems Thinking for agile service design
Page 7: Systems Thinking for agile service design

Agile SERVICE DESIGN 😮

Page 8: Systems Thinking for agile service design

UNDERSTANDING

CHANGING

Page 9: Systems Thinking for agile service design

UNDERSTANDING THE SYSTEM

Page 10: Systems Thinking for agile service design

MODELING systems

MEASURING systems

Page 11: Systems Thinking for agile service design

MODELING systems

Page 12: Systems Thinking for agile service design

Models are the starting point to look at

the situation, and see what change should

be introduced, and how.

Page 13: Systems Thinking for agile service design

Checkland’s ‘Rich Picture’

1. Construction of the Humber Bridge (adapted from Stewart and Fortune, 1994) © The Open University

2. Distance Learning Situation © Wood-Harper et al, Information Systems Definition: The Multiview Approach, Blackwell Scientific Publications 1985

Page 14: Systems Thinking for agile service design

Checkland’s ‘Rich Picture’

Stakeholders

Worldview

Connections

Conflicts

Page 15: Systems Thinking for agile service design

Journey maps

Page 16: Systems Thinking for agile service design
Page 17: Systems Thinking for agile service design

MEASURING systems

Page 18: Systems Thinking for agile service design

Measuring tools

(combined with qualitative research!)

Page 19: Systems Thinking for agile service design

Service design challenges:

😮 Human actors who are employees?

😮 How do you measure “soft value”?

Page 20: Systems Thinking for agile service design

3 things to pay attention to in a system:

1) Stocks & Flows

2) Feedback loops

3) Delays

Page 21: Systems Thinking for agile service design

1) Stocks & Flows

inflow outflow

information feedback, control

stock

Conversion, churn rates

Page 22: Systems Thinking for agile service design

2) Feedback loops

A feedback loop occurs when a change in something ultimately comes back to cause a further change in the same thing.

Reinforcing Loop (positive loop)

births/year populationPopulation

Growth

Balancing Loop (negative or goal-seeking loop)

heat

Thermostattemperature

target temperature

temperature gap

Viral engines of growth

Page 23: Systems Thinking for agile service design

3) Delays

inventory

days

Page 24: Systems Thinking for agile service design

3) Delays

inventory

days

Reacting faster

Page 25: Systems Thinking for agile service design

3) Delays

inventory

days

Reacting slower

Data informs iterations

Page 26: Systems Thinking for agile service design

Service design challenges:

😮 Getting data can take a long time

Page 27: Systems Thinking for agile service design

Look at systems behaviour over time, rather than

focusing on single events.

!

Spot trends, and ask:

‣What came before?

‣What might happen next?

Page 28: Systems Thinking for agile service design

By the time you see what is going on in a

system, it has already happened - and you

are already a step behind.

Page 29: Systems Thinking for agile service design

CHANGING THE SYSTEM

Page 30: Systems Thinking for agile service design
Page 31: Systems Thinking for agile service design

Use this tool to help you think

more systemically!

THE ICEBERG MODEL

EVENTS

What is happening?

PATTERNS OF BEHAVIOR

What trends are there over time?

SYSTEMS STRUCTURE

How are the parts related?

What influences the patterns?

MENTAL MODELS

What values, assumptions, +

beliefs shape the system?

Increasing LeverageDownload at: http://donellameadows.org/systems-thinking-resources/

Page 32: Systems Thinking for agile service design

Donella Meadows’ leverage points

10. Numbers (subsidies, taxes, standards). 9. Material stocks and flows. 8. Delays 7. Balancing negative feedback loops. 6. Reinforcing positive feedback loops. 5. Information flows.

Page 33: Systems Thinking for agile service design

Donella Meadows’ leverage points

10. Numbers (subsidies, taxes, standards). 9. Material stocks and flows. 8. Delays 7. Balancing negative feedback loops. 6. Reinforcing positive feedback loops. 5. Information flows.

Page 34: Systems Thinking for agile service design

For reference: Donella Meadows, http://donellameadows.org/archives/leverage-points-places-to-intervene-in-a-system/

Structure of information flows

‣How does information flow through the system?

‣What information is shown, how, and to whom?

‣Who can manipulate and control information?

Page 35: Systems Thinking for agile service design

Service design challenges:

😮 Enabling timely information flow can be tricky

Page 36: Systems Thinking for agile service design

Donella Meadows’ leverage points

10. Numbers (subsidies, taxes, standards). 9. Material stocks and flows. 8. Delays 7. Balancing negative feedback loops. 6. Reinforcing positive feedback loops. 5. Information flows. 4. The rules of the system (incentives, punishment, constraints).

Page 37: Systems Thinking for agile service design

For reference: Donella Meadows, http://donellameadows.org/archives/leverage-points-places-to-intervene-in-a-system/

Rules of the system

‣Constraints, social rules, rules about roles of actors in the system

‣Who can take which actions?

‣How can actors in the system engage?

Page 38: Systems Thinking for agile service design
Page 39: Systems Thinking for agile service design

Donella Meadows’ leverage points

10. Numbers (subsidies, taxes, standards). 9. Material stocks and flows. 8. Delays 7. Balancing negative feedback loops. 6. Reinforcing positive feedback loops. 5. Information flows. 4. The rules of the system (incentives, punishment, constraints). 3. The power of self-organization. 2. The goals of the system. 1. The mindset or paradigm out of which the goals, rules, feedback structure arise.

Page 40: Systems Thinking for agile service design

Use this tool to help you think

more systemically!

THE ICEBERG MODEL

EVENTS

What is happening?

PATTERNS OF BEHAVIOR

What trends are there over time?

SYSTEMS STRUCTURE

How are the parts related?

What influences the patterns?

MENTAL MODELS

What values, assumptions, +

beliefs shape the system?

Increasing LeverageDownload at: http://donellameadows.org/systems-thinking-resources/

Page 41: Systems Thinking for agile service design

UNDERSTANDING

CHANGING

Page 42: Systems Thinking for agile service design

Matthew Milan

“The fundamental shift design will need to navigate over the next decade: Going from designing for people to designing with people at scale.”

Page 43: Systems Thinking for agile service design

Design as Participation |Kevin Slavinhttp://jods.mitpress.mit.edu/pub/design-as-participation

Cynefin Framework|Dave Snowdenhttp://cognitive-edge.com/

Donella Meadows Institutehttp://donellameadows.org/systems-thinking-resources/

Ask me anything: @johannakoll