Systems in Motion 2011

SYSTEMS IN MOTION

Creating competitive advantage through flexible, collaborative Onshore technology services

Copyright © 2010 Systems In Motion. All Rights Reserved. www.systemsinmotion.com

Systems In Motion Background

• Launched in 2009 by leaders in global technology services

• Backed by Cervin Ventures

• Focused on business technology and transformation programs using new technology applications and analytics for the dynamic enterprise

• Pioneered the ‘Onshore’ service model - an agile, integrated, cost-optimized US service delivery capability

• Standards and best practices of remote service delivery, with strong focus on workforce training and development

• Focus on Application Development, Application Management, and Enterprise Datawarehousing/Business Intelligence

• Two current service centers − Silicon Valley (Innovation Hub)− Ann Arbor (Delivery Center)

• Clients include F-500 (Thomson Reuters, Best Buy), mid-sized enterprises (LeapFrog, Matson), and growth companies (Chegg, SnapLogic)

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Systems In Motion – Growth metrics

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Revenue Growth(Annualized Monthly Run Rate)

Customer Growth Service Portfolio

Employee Growth

January 2010 June 2010 January 2011

$2M

$6M

$15M

January 2010 June 2010 January 2011

35

70

135

January 2010 June 2010 January 2011

3

6

12• Leapfrog• Matson

• Best Buy• Chegg

• Magellan• Ford

10%

35%

10%

30%

15%

Consulting

Application Development

Application Management

Business Intelligence

Testing

Le

Solution frameworks to accelerate technology

deployment

Focus on outcomes and strategic value of new technology initiatives

New technology transformation

Cost effective operations

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Systems In Motion has created an agile, integrated, business-focused service partnership model

Leadership and experience in understanding business

requirements

Agile teams tightly integrated with

customer

Key operating pillars drive customer satisfaction and competitive differentiation

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Our Onshore model integrates efficient delivery services with consulting:

– An integrated model delivering capabilities in an efficient model

– Tight alignment with business and IT teams

– Agile development mode

– Reduced overheads, risks and gaps in communication

– Executive attentionand solutions focus

Centralized

Onshore Operations

Centralized service operations reduce

total cost, risk

Service operations based on “lean”, 6

sigma creates efficiency, quality

Strong training platform for

scalability and strong resource management

Integrated

Consulting + Delivery

Strong technology competencies with

focus on business-IT collaboration

High level focus on process to drive agility

and flexibility

Integrated consulting and delivery leads to focus on “outcomes”

Strong

Practices

Best practices, templates, solutions across practices to

improve productivity

Practice orientation, onshore operations drive strong team

cohesion

Practice development focus leads to higher quality of resources

IT Service portfolio focused on new technology solutions

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Service Lines Service Focus and Competencies

Consulting & Program Management

• User experience design• Architecture design leveraging new technologies• Business process design for technology transformation• Service aggregation and program management

Application Development and Management

• Web applications development and management• Open source and Mobile app development and management• Social CRM and collaboration solutions implementation• Next generation application modernization

Testing Services

• Manual and automated Testing solutions• Functional, performance, integration, regression, and UAT• SaaS based, integrated Test Management• Testing as a Service (Cloud based Testing utility)

Business Intelligence & Information Management

• Enterprise BI and DW architecture design and implementation• Large data solutions• Predictive intelligence• Structured and unstructured data integration• Analytics and reporting

Infrastructure and Operations Management

• Cloud architecture design and deployment• Public and private cloud management• Cloud-ground integration• IT Service management

Customers Service Context Onshore Value Proposition

Leading Information Management company Working with SIM on Business Intelligence Center of Expertise (Cognos, SAS, Teradata)

Strategic alternative to onsite staffing

Leading big-box retailer leveraging expertise in customer lifecycle management to develop revenue model around Digital Media and Online Portals

Specialized domain skills in telecom and retail, with solution accelerators for Digital Media technology deployment

Leading brand of children’s educational toys using Java Application Development teams

Alternative to Nearshore development (reverse migrated Java development from Mexico delivery center)

Leading provider of high-end tours building the next generation customer-focused IT infrastructure. Partnering on open source toolkit for business technology implmentation

Project based open source solutions partnership with specialized domain skillsin new Web 2.0 technologies

Fast growing college book rental company leveraging Onshore model for Application Development (LAMP), integrated Testing and Business Intelligence (Microstrategy)

Strategic alternative to high cost Silicon Valley resources and offshore

Customers view us as the most effective business technology implementation and support partner

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Typical Resource Profile

Program Lead

Senior Developers

Developers, Test and Support Resources

Pyramid Model

Operations are structured as ‘Diamonds’ to more productively drive new technology development

• 12+ years of business technology experience• Program management, technical, solutions

architecture and leadership skills• Strong focus on methodology and process• Specialist in business or technology domain

• 5-10 years of relevant technology experience• Process, technical, architecture skills• Strong development and management skills• Understanding of business and technology

• Educational background in technology• 2-5 years relevant experience• Process, technical skills• Knowledge of technology lifecycle

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Lead

Senior Developers

Developers, Test and Support Resources

Diamond Model

• Classic ‘offshore’ delivery model

• Heavily dependent on a broad ‘bottom-of-the-pyramid’ to reduce cost of service delivery

• Effective in delivering cost-efficiency for standardized work

• Ineffective in developing higher value-add capability

• Constrained in creating innovation

• Onshore service delivery model

• Heavier focus on higher caliber expertise

• Reduces dependency on less experienced resources

• Highly effective for complex and critical engineering, development, and business technology initiatives

• Smaller teams deliver higher quality, productivity, business alignment and innovation

Systems In Motion’s new technology transformation focus and integrated Onshore service approach complements existing global sourcing strategies to fill a critical gap

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The ‘Onshore’ technology service model has proved critical in closing the gap in enterprise sourcing

COMPLEXITY

CR

ITIC

ALI

TY

Offshore

In-Source

Onshore

Supplemental Local Staffing

Boutique Consultants

Onshore Resources of Offshore Firms

HIGH

LOW

HIGHLOW

In-house• Critical skills• Business relationship

management• Technology Service leadership

Onshore• New technology expertise• Integrated offsite

service delivery• Agile, flexible teams• New innovation• Technology transformation

Offshore• Large, standard tech management• Low complexity delivery• Low risk systems support• Application maintenance• ‘Run the business’ services

Tight linkage between Silicon Valley and Michigan centers delivers innovation and cost-performance

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State of Michigan and local universities support our workforce development efforts, and provide

incentives for job creation

• Pluggd into the Venture Capital industry ecosystem

• SIM Labs, out key innovation hub building IP and solution accelerators for new technology services

• Technology consulting group brings technology transformation expertise

• Key partnerships with next generation technology companies

• Silicon Valley advantage

• Thousands of technology companies, including 23 in the Fortune 500 list headquartered in the Bay Area

• Highest number of high tech workers of any metropolitan area in the US (~320,000)

• Some of the world‘s best science and engineering schools

Silicon Valley presence enables innovation, access to strong

experts and partnerships with next generation technology companies

Silicon Valley Innovation Hub Michigan Delivery Center

• Highly talented resources in engineering, science, math and management

• Partnership with higher education in building SIM University (EMU, U of M)

• Work with State of Michigan on job creation

• The Ann Arbor Advantage

• Ann Arbor on Fortune’s list of best places to live in the USA.

• 28 universities with a total enrollment of 312,000 students are located within 75 miles of our delivery center

• 25 Fortune 500 companies are located within 75 miles

• Easy accessibility (30 minutes from DTW airport)

Debashish SinhaChief Marketing Officer

Systems In MotionEmail: [email protected]

www.systemsinmotion.com

Contact

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