Systems and Service Design Final Presentation

KEY FACTS - Social Activism

GEN-Yresurgence of political

3 BILLIONArab Spring and Occupy Movement Reaching Populations of

(Time, 2011)

My generation is more community minded and open to thinking and acting collectively on social causes compared to other generations

69%

54%

55%

Gen-Y/Milennials

Gen-Xers

Boomers(JWT Report, 2011)

Volunteering Increase in Australian Youth

17% 30%1995 2006

(Office for Youth, 2009).

KEY FACTS - Online Activism

Young People are increasingly using the internet as a tool for social change. E.g. TakingITGlobal and KooDooz are networking like-minded

young people to create change. (JWT, Trend Report 2011)

Social Networks did not cause these (Arab Awakening and Occupy) movements, but they kept them alive and connected. Technology allowed us to watch, and it spread the virus of protest

- Rick Stengal, TIME 2011

Existing Social Networks are being used astools for social + political change

14%2010 - 2011(M+R Strategic Services, 2011)

Online fundraising increased by

Users are increasingly using Online Platforms for social good.

KEY ASSUMPTIONS - Social Activism

will continue to take lifelong action on social causes2030

Social Activism will continue to trend until GEN-Y

KEY ASSUMPTIONS - Online Activism

will continue to use services outsidesocial networking to act on socialissues. For example:

users will use

GEN-YONLINE ACTIVISM

For example Online Petitioning won't be completely integrated as an application into Social Networking Sites.

SOCIAL NETWORKINGwill be still the predominant way that people communicate, connect and act.

ONLINE PLATFORMSas the primary way they act onsocial issues

SYSTEMS OFONLINE PETITIONS

FOR SOCIAL CHANGE

PROJECT PROPOSITION

USER CENTRED

EQUAL

ADDRESS FAILURES IN CURRENTSYSTEMS SUCH ASDESIGN

Which gives every petitioner the toolsthey need, and which gives every petition

chance of success

ACCESSIBILITY

PRIVACYFAIR GO

ADDRESS THE NEEDS OF

TODAY AND TOMORROWS SOCIAL ACTIVISTS

CHARACTER PROFILES

Age: 25

Occupation: Primary School Teacher.

Lifestyle: Sarah is single. She lives in an apartment in Flemington with her housemate. Sarah has a close network of friends, and stays in touch with extended family online.

Connection with Loudspeaker: Sarah discovers the loudspeaker website via a search engine. She creates an account and starts a petition.

Age: 22

Occupation: Student at RMIT University.

Lifestyle: Jesse lives in a share house in Brunswick with two housemates. Jesse is outgoing and energetic. He regularly uses social networks to stay intouch with friends and family.

Connection with Loudspeaker: Jesse signs Sarah’s Loudspeaker petition via facebook. He also downloads the Loudspeaker iPhone app to stay informed.

Primary User - PetitionerSarah Johnson

Secondary User - SignatoryJesse Stevens

CHARACTER PROFILES

Secondary User - Jesse Stevens Age: 22

Occupation

Student at RMIT University. Employed part-time in a local cafe.

Lifestyle

Jesse lives in a share house in Brunswick with three housemates.

Jesse is outgoing and energetic.

Jesse regularly uses social networks to stay intouch with friends.

He enjoys playing football, catching up with friends, and is planning to travel overseas this year.

Connection with Loudspeaker

Jesse signs Sarah’s Loudspeaker petition via facebook.

SYSTEMS MACRO MAP

After the primary user has begun their initial journey and listed their petition, a cyclic process helps prevent lost petitions and encourages advancement towards a final goal.

SYSTEMS MICRO MAP

The user account provides multiple levels of support and connections. The primary user is never lost or alone, and can spread ideas quickly to like-minded individuals.

SYSTEMS MICRO MAP

Many avenues and tools are provided to promote a petition.

SYSTEMS MICRO MAP

The gamification process encourages the primary user to reach goals and receive rewards. This helps to prevent lost petitions, as well as providing equal opportunity for each user to receive professional promotion.

SUSTAINABILITY

SELF SUSTAININGCOMMUNTYDOESN’T RELY ON STAFF

FLEXIBLESYSTEM CAN BE DELIVERED BY CURRENT

AND FUTURE TECHNOLOGICAL PLATFORMS

SOCIAL SUSTAINABILITY

STAKEHOLDER MAP

USER JOURNEY Primary User: Sarah

Con

tinue

d

USER JOURNEY Primary User: Sarah

Con

tinue

d

Con

tinue

d

USER JOURNEY Primary User: Sarah

Con

tinue

d

USER JOURNEY Secondary User: Jesse

Con

tinue

d

USER JOURNEY Secondary User: JesseC

ontin

ued

SCENARIO

FINAL SERVICE / VISION

A SYSTEM WHICH FORMS AND CONNECTS A SUSTAINABLE COMMUNITY OF SOCIAL ACTIVISTS - GIVING PETITIONERS THE TOOLS THEY NEED TO START AND WIN CAMPAGINS

FINAL SERVICE / VISION

KEY FEATURES

Multiple language support.

User accounts / community.

Petitioners account includes a ‘Toolkit’ to help create successful campaigns with realistic goals.

Simple links to social media.

FINAL SERVICE / VISION

Applications for Tablets and Smart Phones.

Clear visuals and easy navigation.

User simply scrolls down to view more content.

Tap on campaign image to view more information or sign related petition.

FINAL SERVICE / VISION

Utilize geolocation to connect petitioners and supporters.

REFERENCESBoycott Threatens Kyle Sandilands’ Advertisers, The Telegraph, viewed 7th January 2012, <http://www.dailytelegraph.com.au/news/boycott-threatens-kyle-sandilands-advertisers/story-e6freuy9-1226204990550>

Southern Cross Austereo Stands By Kyle Sandilands As Sponsers Flee, Herald Sun, viewed 7th January 2012, <http://www.heraldsun.com.au/enter-tainment/confidential/kyles-bile-riles-advertisers-as-more-dump-show/story-e6frf96x-1226205394044>

Boycott Threats As Austereo Sorry For Kyle Sandilands’ Spray At Journalist, News.com.au, viewed 7th January 2012, <http://www.news.com.au/entertainment/celebrity/youre-a-fat-slag-i-will-hunt-you-down-kyle-sandilands-radio-rant-at-female-journalist-over-review-of-his-show/story-e6frfmqi-1226204281827#ixzz1kKGnFmxv>

Erickson, E 2011, Sandilands On Toast, Our World Today, viewed 7th January 2012, <http://www.ourworldtoday.com.au/news/article/sandilands-on-toast>

Tchijov, M 2010, How Do Change.org Petitions Makes A Difference?, Change.org Blog, viewed 9th January 2012, <http://blog.change.org/2010/03/how-do-change-org-petitions-make-a-difference/>

Kingsley, P 2011, Avaaz: Activism Or Slacktivism?, The Gaurdian, viewed 9th January 2012, <http://www.guardian.co.uk/world/2011/jul/20/avaaz-activ-ism-slactivism-clicktivism>

Australian Government Office for Youth, State Of Australian Young People, 2009

M+R Strategic Services, eNonprofit Benchmark Study, 2011

JWT, Trend Report – Social Good, 2011Stengal, R 2011 “2011 Person of the Year”, Time Magazine, vol. 178, no. 25, pp. 29.