Synthite Company & Product Profile

CHAPTER 2

INDUSTRY PROFILE

Organizational study at Synthite Industries Ltd

Saintgits Institute of Management 4

CHAPTER 2

INDUSTRY PROFILE

2.1.1 World Scenario

The spice industry has been witnessing phenomenal growth rates in the

international sectors. The changing scenario of World Trade wills now demand

Globalisation of Market and open Economy. The global spice and culinary herb

industry comprises of many plants having diverse end use including culinary,

medicinal, etc. The industry also consists of spice derivatives like essential oils,

oleoresin, spice oils, etc. According to international trade estimate about 85% of spices

and culinary herbs are traded in dried form. There is no doubt that these new

developments will provide unlimited export opportunities, to produce country like

India, which gifted with the varying soil and climate conditions. Spice extracts were

developed to meet the new demand of the Food Processing Industry. Compared to all

spice they have more consistency in flavour, much longer shelf, easier storage and

handily and not affected by bacterial contamination. The Food Industry across the globe

in turning more and more to spice oils and oleoresins to create newer varieties of food.

New flavours systems are being developed to introduce new products in the market and

create competitive advantages have vast natural resources.

2.1.1 World Spice Production Details

India 1600000 86%

China 66000 4%

Bangladesh 48000 3%

Pakistan 45300 2%

Turkey 33000 2%

Nepal 15500 1%

Other countries 60900 3%

Total 1868700 100%



Fig 1.1

The world production and processing centres of spices centres of spices and

culinary herbs remain concentrated in Europe and in a number of Asian countries.

Canada is fast emerging as one of the leading players in the international spice and herb

industry. There are certain countries acting a leading producers and traders of some

particular spices and culinary herbs. For example, India is popularly known for being a

source of cloves, Indonesia has supplied the global market with cinnamon and China

has been the leading provider of ginger.

2.1.2 Indian Scenario

India is famous for spices that are widely used in industries like

pharmaceuticals, neutraceuticala, perfumery, toiletry and cosmetics. Indian spices are

one of the major suppliers of pepper to a large number of countries. The Indian spice

industry is booming with substantial increase in exports over the past few years. India

accounts for nearly 45% and 30% of volume and value in the world spice trade. India

has traditionally been known for its spice and culinary herb production. It is one of the

largest spice producing and consuming country. Its strategic location, climatic

conditions, advanced production process and availability of cheap labour makes it

advantageous for the producers to ensure large scale production of quality spices and

herbs.

The Indian spice market has shown remarkable growth in spices and culinary

herbs exports. The Indian spice manufactures are making substantial effort to improve

the quality of spices backed up by technological advancement in order to tap

international market. The booming global spice market also poses good opportunities

for the Indian spice industry to provide quality spices at competitive prices. India faces

stiff competition from China, Malaysia and Pakistan in terms of pricing of the products.

Manufacturers should therefore ensure consistency in supply, product quality, pricing

and marketing strategy to increase the share in exports. India is also leading in the field

of spice derivatives, meeting almost 70% of the total demand of spices oil and

oleoresins. Produces are incorporating latest methods and technologies to ensure higher

quality of spices and herbs. India is one of the prime exporters of pepper, chillies,

turmeric, seed spices and spice derivatives to the rest of the world. USA, Japan & Sri

Lanka import these Indian spices in large volumes.



2.1.3 States Scenario

Kerala is a land of spices considering the large variety of spice grown in the

state. Today there as many as 26 Indian spices that are greatly in demand in different

countries. Little wonder than that India is the single largest source of spices in the world.

Spices have had a historic importance as far as Kerala is concerned. From the ancient

times Kerala had trade relations with Persia, ancient Europe, ancient Singapore and

other Eastern countries. Kerala attracted foreigners only because of its abundant

resources of spices. Pepper or ‘Black Gold’ as it is otherwise known is the sole reason

why the Europeans were particular in building the Suez Canal so that they could reach

the Coast of Kerala with very less amount of time. Kerala plays a major role in the

production and export of spices from India. Human substance pattern in Kerala were

shaped primarily by its physical, climatic and ecological characteristics. The greatest

natural endowment of this humid – tropic region was the existence of a high degree of

biodiversity.

The agricultural settlements of Kerala which evolved nearly 2000 years ago

have depended on this bio diversity as their prime resource. Kerala is renowned the

world over for being the major producer and exporter of pepper, better known as the

‘King of spices’. The most popular among the spices are pepper, cardamom, turmeric,

chillies and ginger. Pepper known as the king of spices is perhaps the world’s oldest

known spice and is cultivated in over 158000 hectares in Kerala, which account for

96% of the total production in the country. There are a lot of opportunities for investors

in the spice sectors and spices Board in India.

Indian Government is providing financial assistance to farmers, growers and

spice producers and has also taken certain steps to ensure the availability of better

quality spices, more hygienically processed spices in order to boost exports, Indian

spice Board also provide financial and technical assistance to farmer. India is one of

the major Asian production and trading centre of spices, its derivatives and also culinary

herbs. India’s spice exports account for about 39% of the total experts in terms of

volume and around 22% in terms of export value. India needs almost 65% of the global

demand for derivatives like spice oils and oleoresins.



COMPANY PROFILE

Vision

"By consistently delivering the ingredients of success for the most exciting food, health

and fragrance solutions, we will be the partner of choice to our clients worldwide."

Mission

Sustainable Growth: Grow smart, grow fast, and grow together.

Innovation: Operational excellence powered by innovation.

Customer Service: Cultivate customers, care more.

Enhance Value: For all stakeholders.

Making it a great place to work: Winning people through collaboration.

Values

Performance

Fairness

Innovation

Commitment

Communication

Team Work



Synthite is the world’s largest manufacturers and exporters of Spice Oleoresins

and essential oils. It is a multi-award winning corporate with interests in Bio

ingredients, spice, farm tech, hospitality, and realty. Its flagship company, Synthite

Industries Ltd, has a portfolio of over 500 products that focus on plant derived

ingredients for flavour and fragrance solution. Synthite was among the first in India to

enter into spice oleoresin production. From that pioneering start in 1972, it has grown

into one of the world’s most trusted ingredients solutions provider today, with a

turnover of USD 90 million and over 30% of the global market share to its credit.

Synthite refuses to compromise on quality making in the preferred choice of its clientele

in over 70 countries.

The company started in 1972 with an annual turnover of Rs. 25 lakhs has a

combined turnover of over 1000 crore today. It gives direct employment to over 2000

people. Founder Mr C V Jacob has started the company to the top run of exporters of

spices oleoresins and oils, winning certificates of merits and trophies for outstanding

export performance in 1976-77, 1977-78,1983-84 and 1990-91 from the president of

India Synthite has constantly won the outstanding Exporter’s Award of the spices Board

ever year from 1976 till today.

Synthite manufactures a wide spectrum of Spice Products ranging from Spice

Oils and Oleoresins to spray dried products. Apart from the traditional oils & Oleoresins

we make natural food colours, Health and functional food ingredients, floral Concretes,

absolutes, Waxes and retinoid and Microencapsulated products. They are the preferred

suppliers to many big business groups Like IFF, Griffith, Harmann & Reimer, etc.

Synthite has presence almost all European, Asian and Latin American countries.

Synthite carefully selects the raw materials, and they using up to date technology has

made us one of the global leaders.



2.2.1 HISTORY

1972 Year of establishment.

1980 Government of India recognizes Synthite as an Export House.

1985 Launches Herbal Isolates (P) Ltd. for the manufacture of dehydrated green

pepper, pepper in brine, sterilized spices and essential oils.

1986 Launches Fragrance Division at Maradur, Coimbatore for the production of

floral concretes and absolutes of Jasmine, Tuberose and Mimosa in technical

collaboration with Cal-Pfizer, France.

1992 Acquires Sijmak Oils Ltd, Calicut. It is now Synthite Calicut, an exclusive

export oriented unit, specializing in herbal extracts.

1994 Becomes the first Indian company in the food sector to obtain ISO 9002

certification from BSI UK.

2000 Launches Synthite Exports Ltd.

2001 Launches Natural Colour Division at Harihar.

2003 Sets up wind mills at Udumalpettu, Tamil Nadu.

2004 Awarded ISO 9001:2000 certification from BSI, UK

2006 Launches (i) Spice division, (ii) Aromco Flavour India Pvt Ltd, a joint venture

with Aromco, UK and (iii) Symega Savory Technology Pvt Ltd, a joint venture with

Omega, Austria.

2007 Sets up Super Critical CO2 extraction plant for solvent free extracts

2008 Synthite was awarded the ISO 22000:2005 certification

2010 Goes global, sets up establishments in the US and in China

2012 Commissioning of Synthite’s first overseas production facility in Xinjiang,

China for the production of Paprika.

2013 Kitchen Treasure Spices Introduced in to market.

2014 New Corporative office established at Kolenchery, kadayirippu



2.2.2 Certificates

List of certifications Name of certification

ISO 9001:2008 Quality management system

ISO 22000:2005 Food safety management system

FSSC 22000:2010 Food safety system certification

ISO 14001:2004 Environment management system

ISO 18001:2007 Occupational health and safety standard

PAS 99:2006 Publicly available specification

HALAL - JUM Indian HALAL

HALAL - MUI Indonesian HALAL

KOSHER - KOSHER

EIA Export inspection agency

FSSAI Food safety standards authority of India

GMP - NUTRACUETICAL - Good manufacturing practices for nutracuetical

Organic certification Organic product certification

ISO/IEC 17025:2005 National accreditation boar

2.2.3 Achievements

Won National Award from President of India

Qualified to be an approved supplier to Nestle Croup of companies, for

supplying both oleoresin and spice Ingredients.

Assigned a rating of A+, (with outlook as “stable”) for long term and p1+ for

short term by CRISIL.

Consecutive winner of the ‘Largest Exporter of spice Oleoresin.

Harihar unit bagged the ‘ Gold Award’ for the year 2007-2008(Manufacture r

export award medium category)

Herbal Isolates secured the Kerala State Energy Conservation Award for the

year 2008 by Energy Management centre, an autonomous centre under the

department of power, government of Kerala.



2.2.4 Divisions

Synthite’s interests are diverse and cover the manufacture of bio ingredients and

Spices, Hospitality, Realty and Power Generation. And in every one of its ventures,

Synthite is inspired by nature and driven by excellence

2.2.4.1 Bio-Ingredients

Synthite’s portfolio of bio ingredients includes Spice Oleoresins, Essential oils

natural colours organic certified extracts FAIRTRADE certified extracts super critical

fluid(co2) extracts beverage flavourings health ingredients vanilla (cured),

beans(extracts),Eeze3 spice TM, Spray Dried/ Encapsulated Products, Granulated

Products, Herb Extracts, Floral Extracts, Dry fruit extracts resinoids, green spice

extracts roasted & fried spice extracts etc. Synthite started with the manufacture of

Oleoresin Black Pepper in 1972 and went on to become a force to be reckoned with in

the manufacture of spice oleoresins. Over the years it has extended its plant derived

offerings. Today it accounts for more than 30% of the global market share in this sector.

2.2.4.2 SPICE

Synthite supplies whole, powdered and processed spices that meet global

quality standards and food regulations. Our range of fresh powdered and sterilised

spices confirm to the stringent standards of EC directives for microbial load, pesticide

residues and aflatoxins. Synthite guarantees products free from toxic dyes.

2.2.4.3 REALITY

Construction has always held a prominent place in synthite’s plan ever since its

founder C V Jacob, first proved his mettle in executing civil engineering contracts. In

1992, the company made its entry into the housing and property development with

Riveria Retreat in Cochin. Soon after, it touched another high in quality housing with

the launch of spice villas an exclusive villa enclave set amidst greenery near Synthite

Valley, Kolenchery. Synthite’s brand of housing focuses on creating living spaces that

combine aesthetics and functionality

Riveria Retreat

Spice Villas



2.2.4.4 Hospitality

Riveria retreat is perhaps south India’s first fully air conditioned condominiums

and is set in tranquil surrounding right by the Thevera Waterfront, Riveria Retreat,

home to the city’s elite was renowned for its unique concept and design. This coveted

piece of real estate spans 3.75 acres of beautifully landscaped terrain, including 600

feet of scenic waterfront. The facilities provided in this glorious location include a

swimming pool, children’s play area large lawn indoor badminton squash and tennis

courts and a club house. Set on the edge of the backwaters it is ideal for group meetings,

family gatherings and festive celebrations

2.2.4.5 Spice Villas

Spice villas are truly an international villa enclave in the heart of Synthite

valley, Kolenchery and offers urban comforts in a sylvan setting. There are 38 villas

cleverly arranged to maximize open space. Some of the facilities include car parking

adequate visitors parking waste disposal plant with Biogas facilities sewage treatment

plant landscaped garden and recreational area

2.2.4.6 Farm Tech

Synthite aims for complete traceability through backward integration ensuring

organic and pesticide restricted and aflatoxins free raw materials to cater to its global

customers. Today they are able to source quality raw materials with specification on

the usage of pesticides. This is achieved through organic Farming and Integrated Pest

Management, which encourages the use of approved pesticides only.



3.5 Manufacturing Unit

Synthite Industries Ltd Kolenchery, Kerala

Synthite Industries Ltd, Calicut, Kerala

Synthite Industries Ltd, Coimbatore, Tamilnadu

Synthite Industries Ltd, Harihar, Karnataka

Synthite Industries Ltd, Ongole, Andhra Pradesh

Synthite (Xinjiang) Biotech Co. Ltd., Korla, Xinjiang, China

Synthite Industries Ltd, Teligi, Karnataka



2.3 PRODUCTION PROFILE

Bio – Ingredients

Synthite’s portfolio of bio-ingredients includes:

2.3.1 Oleoresins

Oleoresins are the true essence of spices representing their holistic character in

terms of flavour, colour and taste attributes. Synthite has a wide range of spices extracts

including their flavour/colour/taste versions to meet the growing sophistication of the

food processing industry and its diverse needs. They include

2.3.2 Essential oil

Generally, characterise flavour of a spice is contributed by its essential oil

components. The essential oil constituents of spices can be isolated via steam

distillation. Essential oils contain numerous compound which are volatile. The nature

and the relative proportion of these are characteristic of a given plant material through

variations could happen due to changes in the plant spices and/or the agro-climate

conditions to which the plant is exposed. Appropriate measures during harvesting and

post- harvest processing are required to retain the flavour properties of any spice.

Synthite offers a wide range of essential oils catering to the specified needs of the

Flavour and Fragrance industries.

Curry Leaf

Decalepis

Dill seed

Fennel

Fenugreek

Gardenia

Garlic

Hing(Asafoetida)

Jalapeno Pepper

Mace

Mustard

Nutmeg

Onion

Paprika

Pimento

Rosemary

Tamarind

Turmeric

White Pepper

Black pepper

Capsicum

Cassia

Celery

Clove

Coca

Coffee

Coriander

Cumin



2.3.3 Natural Colours

As consumer awareness increases about the link between diet and health, the

trend moves towards more clean-label products such as natural colours. A natural

colour is any dye obtained from vegetables, herbs, spices, minerals, etc. Synthite offers

a vibrant range of natural colours, carefully chosen from sources of plant origin. These

natural colours find unique application in food, cosmetic and pharmaceuticals sectors,

to name a few.

Synthite has a state-of-the art manufacturing plant for Super Critical Fluid

Extraction. Here green, environment-friendly isolates of the botanical are extracted by

Ajowan

Aniseed

Basil

Black Pepper

Calamus

Cardamom

Cassia

Cedar wood

Celery seed

Cinnamon Bark

Cinnamon Leaf

Citronella

Clove Bud

Clover Leaf

Coriander

Cumin seed

Curry Leaf

Davana

Dill seed

Fennel

Garlic

Ginger

Ginger grass

Green pepper

Hing(Asafoetida)

Horse Radish

Juniper Berry

Lemon Grass

Mace

Marjoram

Mustard

Nutmeg

Olibanum

Palmarosa

Parsley seed

Patchouli

Pimento

Rosemary

Spearmint

Thyme

Turmeric

Valerian Root

Vetivert

White Pepper

Annatto

Beetroot

Black Carrot

Colour Blends

Lutein

Marigold

Paprika

Red Sandalwood

Spinach

Turmeric



eliminating solvent residue and by temperature processing. These SCF extracts find

existing application in premium food products, aromatherapy and perfumery.

2.3.4 Co2 extracts

2.3.5 EEZEE spices

A range oil soluble and water dispersible spice ingredients for ease of

application in food media are there.They are;

EezeeSpiceTM Black pepper

EezeeSpiceTM Capsicum

EezeeSpiceTM Paprika

Eezee Spice TM Turmeric

2.3.6 Health & Food Ingredients

Synthite has developed a wide range of health and functional food ingredients

inspired by traditional medicine and driven by technological expertise and knowledge

of botanicals. These offering of the finest of health ingredients in appropriate dosage

are also available through our NatxtraTM range.

Black Pepper

Black Tea

Capsicum

Cardamom

Cassia

Celery

Cinnamon

Clove

Coffee

Coriander

Cumin

Fennel

Fenugreek

Garlic

Ginger

Green Tea

Mace

Nutmeg

Onion

Paprika

Pimento

Pink Pepper

Rosemary

Sesame

Star Anise

Thyme

Turmeric

Vanilla

White Pepper



Health Ingredients

Many herbs are widely in use for their role in providing health benefits and/or

specific functional benefits such as reducing microbial food spoilage, flavour

enhancement and antioxidant benefit in terms of colour/odour preservation.

Herb Extracts:

Basil

Laurel

Oreganum

Rosemary

Sage

Thyme

2.3.7 Encapsulated & Dried Product

Encapsulated is a functional concept in the presentation of food ingredients

which offers many advantages like controlled relese of flavor, extended shelf-life of

product and convenience of use. It also acts a low permeability membrane to gases,

retarding the ingress of oxygen and resulting in the reduction of oxidation rate. Synthite

offers a range of encapsulated and spray dried products of essential oils and oleorins by

carefully choosing the right recipe for encapsulation.

Aswagandha

Amla

Basil

Ballerica

(TerminaliaBallerica)

Boswellia

Bacopa

Chebula

Cocoa

Fenugreek

Garcinia

Ginger

Green Tea

Gymnema

Gaggul

Hadjod

(CissusQuadrangularis)

Long Pepper (Piper

Longum)

Licorice

Long Pepper (Piper

Longum)

Lycopene

Marigold

Rosemary

Shatawari

(Asparagus

Racemosus)

Tribullus

Triphala



Encapsulated & Spray Dried:

Black Pepper Oil

Capsicum Oleoresin

Garlic Oil

Ginger Oleoresin

Mustard oil

Paprika Oleoresin

2.3.8 Granules & Beadlets

For convenience of use, all Oleoresins and Essential oils can be converted to

granules or beadlets using permissible additives.

Oleoresins:

2.3.9 Vanilla ( Cured Beans & Extracts )

Vanilla is easily regarded as one of the world’s favourite flavours. It is a critical

ingredient in a wide variety of food products ranging from Crème de Cacao to Galliano.

Synthite is a pioneer in Indian Vanilla industry and offers custom-made solutions for

clients.

Capsicum

Garlic

Ginger

Green Tea

Turmeric

Vanilla



Vanilla.

2.3.10 Organic Certified Extracts

As safety and environmental awareness increase globally, we at Synthite

understand the growing consumer need for chemical-free ingredients and eco-friendly

farming practices. By optimizing contract farming schemes, origin sourcing and

abiding to the norms and practices of National Program (NOP), Synthite ensures its

commitment to Organic standards.

Oleoresin

Essential Oil

Encapsulated Vanilla

Powder

Vanilla cured Beans

Vanilla Extract 1 Fold






Vanilla CO2 Extract

Black Pepper

Cardamom

Clove

Cocoa

Ginger

Nutmeg

Paprika

Tuls/Basil

Turmeric

Vanilla

Basil

Black Pepper

Cardamom

Clove

Ginger

Nutmeg



CO2 Extract/s

2.3.11 FRIRTRADE Certified Extracts

In keeping with its tradition of social commitment to the farming community

(and the resultant supply chain), Synthite is now Fair Trade Certified. Fair Trade is a

partnership between farmers, processors, producers and consumers based on dialogue,

transparency and respect that creates greater equality in international trade.

2.3.12 Tea & Coffee Extracts

They preserve the delicate flavours of leaf tea in its freshest form. They offer

hot water and cold water soluble tea extracts for use in a tea beverages. The standardised

extracts of Green tea provide diverse health benefits and have anti-oxidant properties.

Tea: Coffee:

Black Pepper

Cardamom

Ginger

Green Tea

Nutmeg

Vanilla

Oleoresins:

Chamomile

Rooibos

Vanilla

Essential Oil:

Peppermint Oil

Spearmint Oil

Black Tea

Black Tea Aroma

Decaffeinated Tea

Green Tea

Instant Tea

Coffee Extract



2.3.13 Beverage Flavourings

Synthite offers customised products for the beverage industry. It offers technical

support and imparts functional knowledge of these flavourings.

2.3.13.1 Black Tea Flavouring

2.3.13.2 Coffee Flavouring

2.3.13.3 Tea premixes

Cardamom

Oleoresin

Cinnamon

Oleoresin

Clove

Oleoresin

Ginger

oleoresin

Long Pepper

Oleoresin

Nutmeg

Oleoresin

Spearmint Oil

Tea masala

Customised

Blends

Black Tea Aroma

Liquid

Black Tea Aroma

Spray

Dried

Cardamom

Oleoresin

Ginger

Oleoresin

Vanilla Extract

Black Tea

Aroma

Cardamom

Ginger

Instant Tea

Tea Masala

Cardamom- Tea Aroma

Colorless Capsicum

Customized Spice

Blends

Ginger Tincture

Ginger- Cinnamon

Nutmeg

Synthite Company & Product Profile

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