8/8/2019 Synganta Presentation Jahid
1/23
BUSINESS STRATEGY IN
GLOBAL ENVIRONMENT
Delicate by: Mr Mervyn Sookun
8/8/2019 Synganta Presentation Jahid
2/23
8/8/2019 Synganta Presentation Jahid
3/23
Presentation on SyngentaPrepared by group no: 31
Mohammad Jahid Hassan ID: B0602AWAW0410
Tariq Masood ID: B0586GGLS0410
Anna Ngeh Fuen ID: B0653FKFK0410
Sanjeevkumar Sarma ID: B0629KDKD0410
Maleen Danushka ID: B0628KDKD0410 Md. Mehedul Islam Sarker ID: B0657GGMH0410.
8/8/2019 Synganta Presentation Jahid
4/23
Background and History of
8/8/2019 Synganta Presentation Jahid
5/23
Syngenta inherits the strengths and traditions of two
excellent companies. However, it will have a clear
personality of it own. The name, Syngenta, has two
distinct roots
"Syn" stems from Greek. It reflects synergy and
synthesis, integration, and consolidating strengths.
"Genta" relates to humanity and individuals. It stems
from the Latin "gens," for people or community. SoSyngenta means "bringing people together."
8/8/2019 Synganta Presentation Jahid
6/23
For company developing purpose acquiringto others homogenous industries like Easy,
and Argentine FPPGS seeds producing
company.
Syngenta focuses on delivering sustainable
agriculture through innovative researchand technology
8/8/2019 Synganta Presentation Jahid
7/23
What factors have led to the increased demand for
food and fuel in recent years? Use fact and figures from
the case study.
Increase demand for food, feed and fuel
8/8/2019 Synganta Presentation Jahid
8/23
Factors have led to the increased
demand for food and fuel.
Global demand is likely to increase by a
further 40% and demand for meat by 60% inthe next 40 years.
Food production from existing agricultural
land will need to double by 2050 to meet this
demand.
8/8/2019 Synganta Presentation Jahid
9/23
It is necessary to balance the
demand of people and wild spaces
by growing more on the same
amount of agricultural land.
Society needs to consider how to
preserve biodiversity for the long-
term.
8/8/2019 Synganta Presentation Jahid
10/23
Sygenta is on delivering sustainable
agricultural through innovative research and
technology. The use of technology can help toprovide to the increased demand problems:
8/8/2019 Synganta Presentation Jahid
11/23
Technology is the application of science to
create new products.
Providing products to protect crops.
Agricultural products to improve crop yields
for farmers.
New seeds to grow better , pest- resistant andhigh yielding crops.
They are trying to develop new crops and to
increase crop yields.
8/8/2019 Synganta Presentation Jahid
12/23
The SLEPT Factor
in Syngenta
8/8/2019 Synganta Presentation Jahid
13/23
SLEPT Model:
8/8/2019 Synganta Presentation Jahid
14/23
Social factor in Syngenta
Syngentas aim is to help produce crops toprovide quality food.
Farmers must increase crop yields forfeedstock to satisfy demand for meat
Developing plants which are more water-efficient and produce a greater crop yield.
Contribute to the well being ofcommunities on a local, national andinternational scale.
8/8/2019 Synganta Presentation Jahid
15/23
Legal factors
Seeks to meet the requirements to local
and international laws.
Seeks to ensure the safety of wildlife and
the environment.
It meets UK environmental laws.
It registered the trademark for AXIAL-
2005 against copying by competitors.
8/8/2019 Synganta Presentation Jahid
16/23
Economical factors
Numbers of economical factors have an impacton Syngenta:
The increasing wealth means changes in
lifestyle and diet.
The rising cost of food and feed stocks.
Oil price increase means fuel input cost are
higher.Farmers growing crops but brings wealth to
rural communities.
8/8/2019 Synganta Presentation Jahid
17/23
Political factors
Syngenta helps to support three main politicalfactorsWhich is related with:
Food security
Energy security Climate security
8/8/2019 Synganta Presentation Jahid
18/23
Technology factors
Its products increase the output from existingfarmland
It develops new products It integrated pest management programme
It helps to shape new agricultural technologiesthat can transform lives.
It has responded to technical advantages suchas reduce CO2 emission in order to usealternative fuels.
8/8/2019 Synganta Presentation Jahid
19/23
Syngenta Helping Local
and Global CommunitiesWith:
Food Security
Energy Security
Climate Change
8/8/2019 Synganta Presentation Jahid
20/23
Food security is safe and nutritious food to meet
dietary needs and food for an active life at all
time.Syngenta helps to provide crop pest bio fuel
energy
Using bio fuel helps to reduce green house gas
emission.
8/8/2019 Synganta Presentation Jahid
21/23
TECHNOLOGICAL
RESEARCH HELPING TO
FEED
FUEL THE WORLD.
Answer to the question no 4
8/8/2019 Synganta Presentation Jahid
22/23
Syngentas Sacrifice Research and
Technology Development to :
Increase crops output
Improve yield to provide theincreased demand the world
needs.Create bio fuels to replaceexisting fuels
Reduce societys impact onbiodiversity.
8/8/2019 Synganta Presentation Jahid
23/23
Thanks For yourkind Attention
Any question?