Synergy, Raising,MOS and OS

AIESEC INDIA

JNC 2012

GCDP OGX COMMISSION

OUTPUT

VISION TO BE THE BEST IN THE AIESEC NETWORK FOR THE

QUALITY OF EXPERIENCES DELIVERED.

TO BE NUMBER 2 IN THE AIESEC NETWORK FOR

NUMBERS OF EXPERIENCEs DELIVERED

PURPOSE

TO DEVELOP ENTREPRENEURIAL LEADERS

THROUGH INTERNATIONAL EXPERIENCES

THEME

UNLEASH!!

Towards Greatness

RAISING

University Based Expansions

Using University Booklets showcasing EP Experiences and Endorsements from BOA and

universities/Institutes.

Getting in touch with Student Council or Club heads and going through them.

Youth Empowerment through LEAD sessions.

Selling Experiences through Product Packaging

Establishing Entities.

Organizational structure in Universities

MDPs can be proposed to University(ET +DT + OGX + Events like GV) but ideally GCDP OGX should

happen first and EPs take up TLP and TMP unless there is a campus ambassador.

Events like GV can also be done to promote AIESEC.

Using Returned EPs as Campus Ambassador.

Education Support Group

Internships to be projected as projects/experiences(GEP) and not internship for GCDP OGX.

Product Packaging(Covered in another slide)

Product Evolution.

Certificates by LCs with BOA logos on them(endorsing).

Country Specific Raising

Local Exchange Partners(LEP) – College, Institute helping us provide a minimum number of experience to their

students(say 25) as LEP who get additional benefits.

Parents Supporting / Endorsing International Experiences.

BOA supporting International Experiences through Videos/Endorsements

University Booklet/Project Report Booklet which showcases our impact and experiences of EPs and Institutes.

EP Booklet which includes a GEP form.

MOUs/ Endorsements with Universities/ Institutes to be used as reference.

OC VP Recruitments should have 2 members from OGX.

Reintegrated EPs to act as campus ambassador in their respective college/institute/university.

Global Village in Universities/institutes/colleges.

Empower/ International Youth Carnival – Events to be done.

Adhoc Raises – EP(raised and realized) Recommending to friends, Members(LC) talking to friends, converting from

the registrations, RNR for the same.

Approaching International Business Schools.

Contacting Undelivered EPs(match breaks, visa issues , undelivered / last year EPs).

Social Media promotion – Country Specific Promotions.

Social Media Campaign – Related to the countries we can send for internships.

Find Colleges with Different Cycles(Aug , September) - Research

Members going on International Leadership Experience

Members going on International Membership Experience

Partnerships with Youth organizations(Rotract etc)

Marketing through Print and Broadcast Media.

Career Day or Dean/Principal Meet.

Alumni going for GCDP and also working as BDMs.

INTERNATIONAL RELATIONS

Getting endorsements from the hosting LCs of returned EPs for showcasing the quality of AIESEC India EPs

WIKIs for GCDP OGX by every LC.

Endorsements by ICX country/LC.

Videos endorsing LC EPs by hosting Country/LC.

Videos of EPs

Project reports of EPs showcasing impact and their experiences.

Brief background of LC.

Colleges/Institutes EPs come from.

Selection process details.

Global Leadership/Membership Programme(Members/Leaders)

Quality EPs(with TLP) as BDMs. EPs as CEEDERs or at least promoting IR for the LC.

Webinars by hosting LCs to prepare EPs and EPIC by LCs to prepare them for a TMP (building IR at least) on

Exchange.

Web Portal/ Super WIKI for OGX nationally.

Sending BDMs by MC.

Helping Hosting Country to sell GEP (Indian EPs) to NGOs (Projects in the country) by giving them proposals for the

same.

Country Partnerships for Q3

The 4 countries who have promised 50 Exchanges each in Q3 are :

1. Egypt

2. China

3. Russia – VISA period has been reduced to 2 weeks from 4 weeks.

4. Kenya

Indonesia(25) , Hungary(30) , Poland(10) , Turkey(8) , Ukraine (30)

These countries (except turkey) have not confirmed anything(have the capacity to take the above number) but

are ready to partner with us for Q3 if EPs are available well in advance. .

PRODUCT PACKAGING/EVOLUTION

Global Entrepreneurs Programme

GCDP Experience(Social project)

Project on a issue we give them make a project report on(videos, documents, research)

Eg. Education system of that country as a additional job role.

Inducting them as Associate members or providing them LEAD/Youth empowerment workshops to

keep them interested.

Regional EPIC

Certification (endorsements from NBOA/LBOA endorsing GEP), logos on certificates as

“endorsed by ….)

TLP TMP on Exchange

Cultural Exchange

TLP/TMP roles once they come back from internship

Conducting India Day in hosting country(hopefully by december)

Learning partners by hosting country(hopefully by December)

This collectively would mean a student is getting International experience and learning entrepreneurial skills which is the core of

this programme)

Please note GEP doesn’t mean project on Entrepreneurship necessarily but a project where you will learn/develop entrepreneurial

skills and outlook through a international experience

They cannot get everything mentioned above but get 5 products of the above mentioned in a GEP depending on the project they

go for(or what our LCs can provide). LCs should offer products in a GEP as per their capacity and what they can deliver.

Concept note and country specific posters/videos for GEP will be released by end of July.

Global Leadership/Membership Programme

Everything in a Global Entrepreneurs Programme

BDM if they have a good AIESEC Experience.

International TLP in hosting country.

TLP once they return back.

GLP is a new programme designed for the members/leaders of AIESEC India who can now go for an international experience

and gain much more than just a NGO work experience. They can now also go as BDMs for the LC or AIESEC India(depending

on their credentials) and take a TLP role in the hosting Local Committee. It is aimed at enhancing the experience of a

member/leader of AIESEC India. It basically makes a member/leaders AIESEC experience.

SYNERGY

FINANCE SYNERGY

Investment Model

Formal proposal to be send with a proper analysis of ROI.

Incoming CEEDERs to promote OGX.

Outgoing CEEDERs – with proper expectation setting and results expected.

Contracts to be signed.

EP Tool kits/ University Booklets.

RNR for members(OGX and LC) and EPs(Each one raise one or EPs recommending their experiences to more

students.)

Kurtas/Tshirts, bands,brochures to be send with EPs.

Promotions for OGX through print and broadcast media.

Events .

Subsidy for Global Leadership programme

EPICs/Preparation seminar

External Research

Hiring a PR agency

MARKETING SYNERGY

Social Media Campaign

GEP being promoted(country specific) through

Articles of those countries.

Videos of those countries.

Videos on social entrepreneurship.

Videos on international exposure.

Videos by Alumni or BOA talking about international experiences.

Promoting a country through the above to get a student interested.

Showcasing impact through Project reports and videos.

Investment in Marketing to promote OGX.

Endorsement/videos from Parents(good quality).

Promotion through Print and Electronic Media.

Branding in Café and youth hangouts.

EP Booklet(EP Project report, case studies , AIESEC India details, preparation seminar details, EPIC)

University Booklet(LEAD,OGX,EP Case studies, impact, AIESEC India, Endorsements)

IS material.

Materials will be given by MC and Marketing commission. Operational and promotional work(in colleges/Institutes)

should be taken up by GCDP OGX.

TM SYNERGY

EP Induction

Reintegration

EPIC

Associate membership(if possible)

Engaging them with AIESEC during(Raise - Realization) period

TLP,TMP roles.

Recruitment planning

Member planning

RNR Campaigns

Coordination with VP TM is required however TL AIESEC XP and Delivery is responsible for it. VP TMs will help GCDP

OGX strategize, make agenda's, creating job roles, give training to your TLs for the same.

INFORMATION MANAGEMENT SYNERGY

Ensuring following are documented and collected in one place for all EPs.

Passport

ILs

TN and EP AN

Project reports

Videos

ICX Endorsements

EP Contracts

Parent NOC.

Parent Endorsements.

MOUs.

Client Endorsements

Agenda and pictures of EPIC, Preparation seminar, IS and other EP forums.

Database of students attending IS.

Induction plan

Minutes of Department meets.

LC Partnerships.

Receipts given to EPs for payments.

Year and mid year plan.

There should be a IM responsible in GCDP OGX under TL Exchange Support to do all this.

EXPANSIONS SYNERGY

Training Expansions team.

Matching EPs from Expansions in synergy with VP Expansions.

Visits if required with VP Expansions.

Providing knowledge and resources to Expansions team.

GCDP ICX SYNERGY

Getting AIESEC Experience Trainees.

Trainees getting ICX brochures, materials.

Trying to get outgoing MC members/LCPs/VPs of different countries to come for GCDP ICX projects.

Using the trainees as CEEDs and promoting GEP(trainee country promotions)

This is not a compulsion but a progressive step to grow.

GCDP OGX INITIATIVES – INFORMATION HUB

Knowledge Hub

WIKI created with documents, agendas, presentations and videos for all processes in OGX to be used nationally.

Time line: 20th July

WIKI for Induction plan of members.

Time line: 30th July

WIKI for EPs with full details.

Time line: 1st Week of August.

VISA

VISA application(software) which gives details about VISA for every country.

Information about VISA issues collected from LCs of India and hosting country and taken forward in Country

meetings and IC.

Time line: 20th July

Hosting country approaching Embassy to sort out issues.

Time Line: Continuous Process

WIKI for VISA Details.

Time line: 20th July.

International Relations

WIKI with details of Country partners,Endorsements, IR initiatives , EP profile

Time Line : Before IC,2012.

Partnerhips for Q3(already shared)

CLUSTERS

Cluster A Cluster B Cluster C Delhi University Manipal University Baroda

Delhi IIT Bangalore Kolkata

Hyderabad Mumbai Indore

Chennai KGP

Chandigarh Surat

Jaipur Ahmedabad

Pune Lucknow

Jalandar Navi Mumbai

Even though LCs are part of the same cluster they might have different OS structures due to

different realities and market.

ORGANISATIONAL STRUCTURE

DU

DI

Chennai

Chandigarh

Incase a LC has more than 1 VP – TL Delivery and AIESEC XP and TL Exchange Support

can be common to both VPs.

1 VP GCDP OGX

TL - New Market, Adhoc

3-5 members

TL - Existing Market 3-5 members

TL - Delivery and AIESEC XP

3 members

TL - Exchange Support

1 marketing1 Finance

1 ER

1 IM

TL -IR

5 Members(regions) + Active EPs should be part

of the region they want to get matched monitored by

the member responsible for the region.

Hyderabad Bangalore Mumbai Pune Jalandhar

Incase a LC has more than 1 VP – TL Delivery and AIESEC XP and TL Exchange Support

can be common to both VPs.

VP GCDP OGX

1 TL - University Relations.

3-5 members

TL Delivery and AIESEC XP

3 members

TL - Adhoc 3 members

TL - Exchange Support

-1 Members - Marketing-1 Member - F

-1 Member - ER

-1 Member - IM

TL -IR

5 Members(regions) + Active EPs should be part of the region they want to get

matched monitored by the member responsible for the

region.

Kolkata Jaipur Baroda Navi Mumbai

Incase a LC has more than 1 VP – TL Delivery and AIESEC XP and TL Exchange Support

can be common to both VPs.

VP GCDP OGX

TL - University Relations.

3-5 members.

TL - Adhoc 3-5 members.

TL - Exchange Support

-1 Members - marketing-1 member - F and ER

-1 member - IM

TL -IR and Delivery

3 members responsible for 2 regions each and 1

member responsible for delivery.

Surat

Indore

Ahmedabad

Lucknow

These LCs should have 2 members for IR directly working under the VP.

VP GCDP OGX

TL - University Relations.

3 members

TL - Adhoc 3 members

TL - Exchange Support

-1 Members - Marketing-1 member - F and ER

-1 member - IM and VISA

VP TM -Delivery

Manipal University

Incase a LC has more than 1 VP – TL Delivery and AIESEC XP and TL Exchange Support

can be common to both VPs.

VP GCDP OGX

2 TL's - University Relations .

5 members.

TL Delivery and AIESEC XP

3 members.

TL - Exchange Support

1 Members - marketing-1 member - F and ER

-1 member - IM

TL -IR

5 Members(regions) + Active EPs should be part of the region they want to get matched monitored by the member responsible for the

region

IIT KGP

These LCs should have 2 members for IR directly working under the VP.

VP GCDP OGX

TL - University Relations + Adhoc.

5 -7 members

TL - Exchange Support

-1 Members - Marketing-1 member - F and ER

-1 member - IM and VISA

Job Roles

University Relations

CRM tools, Feedback mechanism, MOUs, partnerships, Fixing and Delivering IS, Raising ,

Building University Relations, Working on MDPs with university.

Adhoc

Random Raising, Tapping on registrations, Working on LC RNR for raising EPs, Using EPs

recommendation to tap students , tapping students registered through marketing initiatives.

Delivery and AIESEC Experience

The team is responsible for everything from Preparation seminar, feedback forms mid way and at

the end of the internship. Getting Tshirts, Kurtas, tool kits, reception kit ready. Evaluation of EP

experience. They also handle VISA for EPs. Basically from the moment they are matched Delivery

team takes over and carries on till they are reintegrated.

Coordinating with IR team to ensure EPs get TLP,TMP roles if promised.

EPIC, Induction, reintegration ,associate membership ,TLP TMP support and job role creation for

EPs

IR

IR Teams dedicated to specific regions. These teams can also have EPs(who were inducted and

showed interest, regions they want to go to). The team is responsible for striking LC LC

partnerships.

Get EPs inducted in the hosting LCs virtually and ensure they get TMP ,TLP is happening there.

VP has to be a core part of this team.

ER and F

Legalization and maintenance of EP contract, organizing EPIC, Preparation Seminar,

Reintegration conferences, Embassy relations(getting materials),budgeting and accounting.

Certification and getting external for EP development.

Keeping a track of receivables different functions & follow up for the same. Budgeting for the

programme.

Marketing

Promote GCDP OGX, Marketing strategies to reach to the youth, design, wikis, videos, social

media, mailers.

* Drive Social Media strategies for the local entity align with the National Social Media Plan

* Educate LC in Social Media Usage

* Manage and review Official Social Media Channels

* Drive strategies to increase the size of the AIESEC virtual community in the city based on the

National Brand Alignment.

Information Management

Design and management of internal communications channels

To admin and support all IT resources in your local entity. Also to get used to the new IT tools after

approbation of MC VP IM in order to avoid spend unnecessary of resources.

To raise the needed information for the Knowledge Management project to assure the sustainability of knowledge and proficiency of GCDP OGX of your local entity.

* To resolve all issues about accessibility and other problems of MyAIESEC.net platform in your

local entity "

MEASURES OF SUCCESS

If a LC works on maximizing these indicators they will move towards becoming a sustainable GCDP OGX LC.

Particulars Key Performance Indicators

Experiences Delivered No. of Experiences Delivered.

Quality of EPs

Pipeline in Exchange

X+ TMP,TLP and vice versa

Delivery Rate and Realization rate

Delivery of IR (national partnerships)

Market Capitalization and UR No. of Colleges, Universities partnered with.

Conversion Rate from IS's

MOUs, Partnerships.

Innovation like adding in curriculum or funding of whole internship by College

Delivery of National partnerships(incase any)

Project Reports

Showcasing Impact Marketing of GEP

Marketing and Branding Endorsements from hosting LCs.

Outreach

Videos of EPs

Branding in the AIESEC Network

Processes EP Flow (Integration, Reintegration, EPIC, Preparation Seminar)

Education and knowledge.

IM(AN, IL, Passport)

OS Structure Evolution

Process Flow implementation.

Other aspects Leadership Pipeline

Participation , Presence, Support , Contribution Nationally by VPs - includes representation at

International/National conference

Innovation

Transition

Implementation of Growth Drivers

CRM

National Contribution