[SyncNorwich] ubisend, joe dixon "Chatbots and multi-channel conversations"

MULTI-CHANNEL CONVERSATIONS

JOE DIXONCTO UBISEND

ERR, YOU WHAT BRUV?

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WHAT DOES THIS MEAN?

BECAUSE CHAT IS (MOSTLY) TEXTUAL TODAY, YOU MIGHT THINK THAT THE DIFFERENCES BETWEEN TECHNOLOGY CHANNELS WOULD BE TRIVIAL. UNFORTUNATELY THEY AREN’T.

DUNCAN ANDERSONCTO, WATSON EUROPE AT IBM

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QUICK REPLIES ▸ BUTTON LABEL LENGTHS

▸ NOT AVAILABLE ACROSS ALL APPS

TELEGRAM

LINE

FB MESSENGER

BUTTONS ▸ BUTTON LABEL LENGTHS

▸ URL, POSTBACK

▸ VARYING AMOUNT OF CONTENT SUPPORTED

▸ PLATFORM SPECIFIC FEATURES (SHARE, CALL, LOCATION)

▸ IN-APP OR EXTERNAL OPENING OF URLS

TELEGRAM

LINE

FB MESSENGER

FB MESSENGER

STRUCTURED MESSAGES▸ NOT EVERY MESSAGING APP SUPPORTS THEM

▸ VARYING NUMBER OF BUTTONS ALLOWED

▸ VARYING AMOUNT OF CONTENT SUPPORTED

TELEGRAM LINE

FB MESSENGER

CAROUSELS ▸ SOME REQUIRE BUTTONS / IMAGES

▸ VARYING NUMBER OF CARDS ALLOWED

▸ NOT EVERY MESSAGING APP SUPPORTS THEM

LINE

FB MESSENGER

WHAT ARE THE CHOICES?

READ ALL THE DOCSAND ROLL YOUR OWN SOLUTION

MAINTAINING CONNECTIONS TO ALL THE PROVIDERS

USE A MIDDLE-MAN HINT: UBISEND

A BIT ABOUT UBISEND

INTEGRATIONS▸ SUPPORT FOR FACEBOOK

MESSENGER, TELEGRAM, LINE AND SMS WITH A FURTHER 26 INTEGRATIONS IN THE PIPELINE

A BIT ABOUT UBISEND

CAMPAIGNS AND BROADCASTS▸ BUILD EMAIL STYLE DRIP

CAMPAIGNS

▸ BROADCASTS MESSAGES TO ALL OF YOUR SUBSCRIBERS

A BIT ABOUT UBISEND

CONVERSATIONS▸ CONVERSE WITH YOU

SUBSCRIBERS USING ANY INTEGRATED CHANNEL FROM ONE LOCATION

A BIT ABOUT UBISEND

REPORTING▸ BUILT-IN REPORTING FOR

YOUR CAMPAIGNS, BROADCASTS AND CONVERSATIONS

A BIT ABOUT UBISEND

UNIFIED NOTIFICATIONS▸ GET ALERTED TO ALL OF YOUR

INCOMING MESSAGES VIA ANY CHANNEL IN ONE CENTRAL LOCATION

A BIT ABOUT UBISEND

OH, AND WE HAVE AN API…▸ BUILD YOUR BOT ACROSS MULTIPLE

MESSAGING CHANNELS WHILST ONLY MAINTAINING A CONNECTION TO A SINGLE THIRD-PARTY, UBISEND!

TAKE AWAYS▸ MESSAGING APPS ARE TAKING OVER▸ UI ACROSS MESSAGING APPS IS NOT UNIFORM▸ MANAGING COMMUNICATION AND BUILDING BOTS

ACROSS MULTIPLE CHANNELS IS HARD▸ DEPENDING ON YOUR USE CASE, A MESSAGE

CHANNEL AGGREGATOR MAY MAKE YOUR LIFE SIMPLER

JOE DIXONCTO [email protected]@_JOEDIXON

QUESTIONS?