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The Power of Automation Synchronized Channel Marketing 1 2014 COMPUTER MARKET RESEARCH, LTD. - ALL RIGHTS RESERVED
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Page 1: Synchronized Channel Marketing

The Power of Automation

Synchronized Channel Marketing

12014 COMPUTER MARKET RESEARCH, LTD. - ALL RIGHTS RESERVED

Page 2: Synchronized Channel Marketing

▪ Headquartered in San Diego

▪ Over 30 years in business

▪ Award winning solutions

▪ Recently developed Marketing Automation Platform (MAP)

22014 COMPUTER MARKET RESEARCH, LTD. - ALL RIGHTS RESERVED

About Us

Page 3: Synchronized Channel Marketing

Clients

32014 COMPUTER MARKET RESEARCH, LTD. - ALL RIGHTS RESERVED

Page 4: Synchronized Channel Marketing

42014 COMPUTER MARKET RESEARCH, LTD. - ALL RIGHTS RESERVED

Reporting Partners

Page 5: Synchronized Channel Marketing

Indirect Channel Marketing Vendor Challenges

2014 COMPUTER MARKET RESEARCH, LTD. - ALL RIGHTS RESERVED 5

1. Identifying the end customer/prospect

2. Enforcing a consistent message across all channels

3. Manage message timing

4. Controlling corporate identity

5. Creating entire channel metrics

6. Motivating partners to extend marketing efforts

Page 6: Synchronized Channel Marketing

Indirect Channel MarketingReseller/Distributor Challenges

2014 COMPUTER MARKET RESEARCH, LTD. - ALL RIGHTS RESERVED 6

1. Limited time

2. Limited resources

3. Limited experience & skills

4. Intimidated by content requirements

Page 7: Synchronized Channel Marketing

Synchronized Channel MarketingSimple thinking, innovative technology.

1. Vendor Creates Content

2. Content Stored In

Depository

3. Dealer Takes Action

4. Performance Metrics Processed

2014 COMPUTER MARKET RESEARCH, LTD. - ALL RIGHTS RESERVED 7

Page 8: Synchronized Channel Marketing

Synchronized Channel MarketingEnable your partners to maximize your impressions.

2014 COMPUTER MARKET RESEARCH, LTD. - ALL RIGHTS RESERVED 8

Dealer Enableme

nt

Social Media

Management

Email Managemen

t

Campaign Managemen

t

Contact Managemen

t

Referral Managemen

t

Document Managemen

t

Page 9: Synchronized Channel Marketing

Email Marketing

2014 COMPUTER MARKET RESEARCH, LTD. - ALL RIGHTS RESERVED 9

Design Templates

Upload Vendor Pre-Designed Templates

Page 10: Synchronized Channel Marketing

Contact Management

2014 COMPUTER MARKET RESEARCH, LTD. - ALL RIGHTS RESERVED 10

CRM Platform

Import Contacts

Page 11: Synchronized Channel Marketing

Social Media Marketing

2014 COMPUTER MARKET RESEARCH, LTD. - ALL RIGHTS RESERVED 11

1. Create

2. Store

3. Schedule

4. Publish

Page 12: Synchronized Channel Marketing

Additional Information

2014 COMPUTER MARKET RESEARCH, LTD. - ALL RIGHTS RESERVED 12

[email protected]

www.miodatos.com

Discover the power of synchronization with a Free 30-Day Demo of MioDatos, the channel marketing solution developed by Computer Market Research