Synacor Portal Group Basics

Synacor Portal GroupScale. Efficiency. Transparency. Video.

Terry Cornelissen

Midwest Sales Director

(312) 925-0620

[email protected]

Who is Synacor Portal Group?

Synacor is a global technology company with a platform powering customized Internet portals

Synacor has partnered with more than 35 Internet service providers and media companies to create, operate and manage their portal experience

Now, Synacor Portal Group is bringing premium advertising solutions to advertisers that span across homepages and content

Synacor Portals

Quality Content Providers

EntertainmentNews, Sports,

FinanceLifestyle, Education,

Kids & more Services & Utilities

Not an Ad Network

100% controlled & operated portals

Every site is premium brand with safe & trusted content

Complete front and back end site-transparency –insight into knowing exactly where your ads run and results

Access to ALL impressions (includes all premium inventory)

Core Demographics

15 million monthly unique users and growing….

Demographics 70% are age 18-54

70% have households of 3+

56% have children in household

54% are women

Median age = 42

Engagement Average daily minutes spent/user = 13

Average pages viewed per day/user = 12

Sources: comScore & Omniture

Comparison to Other Portals

Portal

Monthly Unique Visitors That Don’t

Visit Synacor Portals

AOL, Inc. 4,554,300

MSN Sites 4,375,700

Yahoo! Sites 1,250,200

SOURCE: comScore

Low Monthly Audience Duplication with Other Top Portals

i.e.: 4.5 million Synacor Portal Group monthly visitors DO NOT visit AOL

Comparison to Other Portals

Home Page Audience

Portal Homepages Monthly Uniques

Yahoo! 114,804,000

MSN.com 67,918,000

AOL.com 36,475,000

Synacor Portal Group 6,483,000*

SOURCE: comScore

* = Not measured by comScore. Source is internal serving data & includes Qwest.net homepage

Home Page Comparison: Same Reach & Better Efficiency than AOL

0

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000

1 2

AOL 1 Day

Homepage Roadblock

Synacor1 Week

Homepage Roadblock

55 mm IMPS 55 mm IMPS

Synacor 55M impressions over 7 days

$200k

CPM = $3.64

AOL 55M impressions over 1 day

$300k

CPM = $5.45

Note: All figures are best estimates

A one week homepage roadblock on Synacor provides equal reach to a daily homepage roadblock on AOL

However, the cost of the Synacor weekly roadblock is significantly less (~33% less)

Bottom line: Same reach, lower cost, lower CPM and multi-day presence/flexibility (to rotate brands or creative)!

300x250

• Rich media capable

•100% SOV or rotation available

Dynamic Spotlight Unit

• Advertorial format, text plus GIF/JPEG

• 605x250 ad size

• Requires 100% SOV buy

Sidekick Unit

• Perfect for in unit call to action

• 605x58 ad size

• Requires 100% SOV buy

Integrated Content Unit

• Customized ad size

• Requires 100% SOV buy

Home Page Ad Units

Integrated

Content

Unit

300x250

Unit“Sidekick” Unit

Video

Pre-roll

In-banner Video

Expandables

Channel Content

Target ads to specific channel/category content

Demo & Behavioral Targeting

Coming Q4, 2010

Display Ad Sizes

300x250, 728x90, 160x600

Other Ad Capabilities

Pre-Roll Video

• 10, 15 or 30 second spots

• 100% SOV or rotation available

• Video clickable to advertiser site

• 6 million+ plays per month

300x250 Companion Unit

• Adjacent to pre-roll ad

• Rich media capable

• IAB compliant

• 100% SOV or rotation available

Video Opportunities

Ad Placements by Channel

Targeting Solutions – Coming in Q4

Expanding from current capabilities to be able to offer a full suite of targeting opportunities at scale:

Current: Contextual – Positioned adjacent to

relevant content from trusted brands

Geographic - Segment messaging by region or DMA Codes

Daypart - Based on when someone is accessing portal/content

Coming Soon: Demographic - Pinpoints consumers who fit

your profile based on particular attributes, age, gender, income, etc

Behavioral - Based on the sites your target visits and/or what your audience does on those sites

Retargeting

Synacor Portal Group: Advertiser Benefits

Advertiser Benefits

Scale

• National Footprint with SCALE• 15 million+ uniques/month• 18 billion+ annual ad impressions

High impact, transparency and Quality

Branded Content

• Best -in- class content

• Full site transparency

• Safe editorial environment

• Access to ALL inventory

Full Suite of Ad

Products

• High performance ad products

• Integration & sponsorships

• Rich media & video

• World class targeting/platform

Value Pricing

Efficiency

SOURCE: comScore & Omniture