1 1 Small Business Ownership And Success — An Adventure In Transformation
May 11, 2015
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Small Business Ownership And Success —An Adventure In Transformation
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What’s in it for me?
► More money
► Greater satisfaction and security
► Greater understanding of the journey and the requirements to go to the next level and beyond
► Improved planning
► Improved problem solving
► Less confusion
► Better sales
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Overview - How am I going to get it?
► The why and how of small business
► Where you fit in with other businesses
► A map to enhance success
► Your purpose and motivation
► Planning mode
► A powerful model to overcome breakdowns
► The key to selling success
► Next steps
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Small Business Ownership Is An Adventure in Transformation!
Opportunities
Chasing your dreams Creating your reality
Taking charge of your life
Challenges
LearnGrow
StretchTransform
Rewards
MoneySatisfactionFulfillment
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Operating Agreements - How to get the most ….
• Participate fully
• Create value for yourself
• Speak from your own experience
• Be open-minded and honest
• Practice e-etiquette: cell phones silent but handy
• Participate in the whole series
• Engage in accelerated learning
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Accelerated Learning
• State Changes
• Small Group Discussions and Paired Sharing
• Applause
• Laughter
• Exercises
• Review
• 80/20 Rule
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Business in the United States
• How many businesses are there in the U.S.?
• How many make more than $1 million annually?
• How many have no employees?
• How many have 10 or more employees?
Source: National Small Business Association
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What Do Small Business Owners Want?
• Question: What is the primary thing that small business owners want from being in business?
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Poll: What Do YOU Want From Small Business Ownership?
• What is the primary thing that you want from being a small business owner? A. More moneyB. More time with familyC. Freedom; More control over my lifeD. Better products or servicesE. To be of service to the communityF. Other
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Poll Instructions
• Text all responses to: 99503
To: 99503
12273
Look at the presenter’s screen to find the four or five-digit code for your chosen answer.
Enter that code in the body of your text message; click send.
From: 99503Thank you
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Discussion
Reflect on how you became a small business owner.
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Becoming A Small Business Owner
Question: How do people become small business owners?
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Discussion
Reflect on how you became a small business owner.
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Purpose & Motivation for Small Business Owners
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Poll: Remaining A Small Business Owner
Question: What is your primary motivation to remain a small business owner?
A. Financial – more moneyB. Personal – more time with family, more control
over my life, freedomC. Values – being of serviceD. Other
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Poll: What is your primary motivation to re...
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Balanced Purpose & Motivation
This
Small Business
$$Financial Motivation
PersonalMotivation
ValuesMotivation
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Imbalance: Lack of Personal Purpose & Motivation
This
Lack ofPersonal
Motivation
Small Business
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Imbalance: Lack of Financial Purpose & Motivation
This
Lack ofFinancial
Motivation$$
Small Business
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Imbalance: Lack of Values-Based Purpose & Motivation
Lack ofValues
Motivation
Small Business
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Reorienting to Clear Purpose
Purpose
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Purpose Gives Meaning To Goals
Purpose = Why
Goals = What
G G G
G
G G
G G G
G G GG G G
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Five Missions of Business Ownership
•
ClientStaff
Financial
Community
Personal
Higher Purpose and Missions
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Discussion
Share your own reasons for continuing to be a small business owner – and assess the balance of your purpose and motivations.
Small Business
$$Financial Motivation
PersonalMotivation
ValuesMotivation
My higher purpose is . . .
My higher value is . . .
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Journey of Small Business Owners, The Adventure
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Journey of Small Business Owners
• Each of you starts from a different place, with different goals.
A
A
BA
B
A
B
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Journey of Small Business Owners
• You each have different financial starting points and goals.
A
B
AB
A
A
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Journey of Small Business Owners
You each have different ideas about the ideal size of your staff.
AB
A
B
A
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Journey of Small Business Owners
You each have different lifestyle needs.
A
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Commitment to Growth
Regardless of where you start, if you are here, we assume you want to grow – and transform in the process.
This
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Poll: Desire For Growth
• How much do you want to grow your business in the next year?
• A. Do not want to grow – fine as is/match last year• B. Up to 10%• C. 11-20%• D. 21-25%• E. 26-50%• F. More than 50%
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Poll: How much do you want to grow your bus...
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The Most Important Skill You Need to Succeed
SecondSecond
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What Do You Need to Succeed?
• Know where you are
• Know where you are going
• Know what it takes to get there – and do/build it
• Anticipate challenges – prepare for and overcome them
• Solve problems, learn, and grow
This
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A Map, A Plan, and A Guide with a Flashlight
• Know your map. Where’s your A and B?
• Have a plan to get from A to B.
• Most break down because they don’t know what it takes.
• They hit a roadblock and freeze.
• You need a guide – with a flashlight, • understanding, and high expectations.
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Vision Realization Planning & Development Process
Knowledge
Skill
Attitude & Motivation
A B
PLANNINGWhy am I doing it?
What do I need to be able to do?
What do I need to know?
VISION
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Vision Realization Breakdown Analysis Process
This
Knowledge
Skill
Personal Block
A BBREAKDOWN
What didn’t I know?
What couldn’t I do?
Why didn’t I do it?
What other help do I need to overcome this?
Attitude & Motivation
VISION
Learn and Grow
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Common Causes of Breakdown & Failure
► Self-satisfaction with success► Pride/unwilling to take feedback► Denial of truth► Disorganization► Lack of motivation and accountability► Failure to focus on bottom line► Unwillingness to risk► Authority issues
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The Map - Getting To Know Where You Are
ThisLevel 1
Level 2
Level 3
Level 4
Level 5
Level 6
Initiating
Establishing
Emerging
Differentiating
Generating
Self-Developing
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Initiating
ThisLevel 1 Initiating
Level 2 Establishing
Level 3 Emerging
Level 4 Differentiating
Level 5 Generating
Level 6 Self-Developing
• Starting out• Learning your product or service• Solo -- or solo plus temp• Revenues: zero to $100k/year*• Developing informal systems to keep
track of work, keep word to client• Key challenges: lots to learn, feeling
overwhelmed and alone, scarcity, poor self-organization, sales
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Establishing
ThisLevel 1 Initiating
Level 2 Establishing
Level 3 Emerging
Level 4 Differentiating
Level 5 Generating
Level 6 Self-Developing
• Getting the hang of your business• Figuring out how to sell and deliver
as promised• Continue to develop informal
systems• Revenues: $100-$200k/year*• Solo – or 1-2 employees• Key challenges: low accountability,
keeping up with new business, cash flow, maintain relationships with multiple clients and staff
• Managing the sales/famine cycle
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Emerging
ThisLevel 1 Initiating
Level 2 Establishing
Level 3 Emerging
Level 4 Differentiating
Level 5 Generating
Level 6 Self-Developing
• Gaining traction• Beginning to feel a sense of mastery
and gain confidence• Beginning to establish more formal
systems and routines• Revenues: $500k to over $2M/year*• Solo – or team of 3-10 employees
and/or contractors• Key challenges: establishing
systems; hiring, training, and managing staff; billing and collecting; contractor relationships
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Differentiating
ThisLevel 1 Initiating
Level 2 Establishing
Level 3 Emerging
Level 4 Differentiating
Level 5 Generating
Level 6 Self-Developing
• Establishing key distinctions in marketplace – and within multiple functions of your business
• Developing and refining formal systems
• Revenues: $1M to over $5M/year*• Multiple employees, teams• Key challenges: using systems,
managing multiple relationships
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Generating
ThisLevel 1 Initiating
Level 2 Establishing
Level 3 Emerging
Level 4 Differentiating
Level 5 Generating
Level 6 Self-Developing
• Innovating and aggressively generating business, often leading to aggressive growth
• Continued life of the company dubious without
• Upgrading and solidifying formal systems, including company-wide planning
• Revenues: $3M* to millions in revenues• From 15 to hundreds of staff; full comp
and benefits plans; performance-based comp
• Key challenges: sizing systems to handle rapid growth and/or fluctuations; succession; developing internal talent; hiring external expertise
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Self-Developing
ThisLevel 1 Initiating
Level 2 Establishing
Level 3 Emerging
Level 4 Differentiating
Level 5 Generating
Level 6 Self-Developing
• Mature organization that is growing robustly and creatively without you (founder).
• Strong, collaborative business functions across areas -- human resources, finance, delivery, and sales. Systems are self generating and adapt to changing market conditions or the business drops back to levels 4 and 5.
• Revenues: $15M* to hundreds of millions and up
• 50 or more staff,* including top performers in all areas, from first hire to top executive
• Key challenges: maintenance versus transformation; maximization and market maintenance or growth
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Poll: Where Are You?
• Question: Where is your business currently?
• A. Level 1: Initiating• B. Level 2: Establishing• C. Level 3: Emerging• D. Level 4: Differentiating• E. Level 5: Generating• F. Level 6: Self-Developing
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Poll: Where is your business currently?
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Business Accelerator Program Maps and Tools to Come
• During our monthly teleconferences, we’re going to work together on key disciplines – their attributes and how to build them at each level – including:
► Finance► Sales► Marketing► Human Capital► Leadership