Persuasive Technology Francisco Guzman October 18, 2012 Monday, October 15, 12
Persuasive TechnologyFrancisco GuzmanOctober 18, 2012
Monday, October 15, 12
PeithoΠειθω
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"...a symbolic process in which communicators try to convince other people to change their attitudes or behaviors regarding an issue through the transmission of a message in an atmosphere of free choice." (Perloff, 2003)
Persuasion
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Our relationship with our computer and other interactive technologies is fundamentally social
Reeves & Nass (1996)
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A B
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BJ Fogg (2002)
Persuasive Design(Captology)
interactive systems that are intentionally designed to change user’s attitudes or behavior
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"The Perils of Obedience", 1974
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individual attitude and behavior change
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“A fitness instructor recommends you to have a 30 minute run
today”
“You should have a 30 minute run today”
authority appeal control
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How can the means in which a persuasive request is made by a persuasive system be personalized to increase its impact?
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authority
consensus
consistency + commitment
scarcity
liking
reciprocity
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authority Both physicians and general practitioners recommend at least 30 minutes of moderate activity, such as walking, during a day. The lunch walks are a great place to start!
scarcity We expect a lot of people so please sign up before all available slots are filled.
consensus In other companies 1000’s of people are already joining in on similar initiatives.
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persuasion profiles
means endMonday, October 15, 12
implications
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