[2015-16] SCMS - P Annexure A Symbiosis Centre for Management Studies, Pune Semester I Temp. Course Internal External Total Course Course Title Credits Code Marks Marks Marks Code T2233 020621101 Introduction to 4 40 60 100 Business Studies T2111 020621102 Business 4 40 60 100 Accounting T6156 020621103 Principles of 4 40 60 100 Microeconomics T2495 020621104 Business 2 20 30 50 Communication T2202 020621105 Business 2 20 30 50 Mathematics T2340 020621106 Business 4 40 60 100 Entrepreneurship T3219 020621107 Elements ofIT 4 40 60 100 T2263 020621108 Organizational Behavior 4 40 60 100 Total 28 280 420 700 T4005 020621109 IntegratedDisaster - - - Letter Management Grade Note: Students will berequired to doSkill Development component – Basic/Level I courses (offloatingcredits) duringthis semester the marks of which willbereflectedin Semester IV. [Batch 2015-18 FYBBA]
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[2015-16] SCMS - P
Annexure A
Symbiosis Centre for Management Studies, Pune
Semester I
Temp. Course
Internal External Total
Course Course Title Credits
Code Marks Marks Marks
Code
T2233 020621101 Introduction to
4 40 60 100
Business Studies
T2111 020621102 Business
4 40 60 100
Accounting
T6156 020621103 Principles of
4 40 60 100
Microeconomics
T2495 020621104 Business
2 20 30 50
Communication
T2202 020621105 Business
2 20 30 50
Mathematics
T2340 020621106 Business
4 40 60 100
Entrepreneurship
T3219 020621107 Elements ofIT 4 40 60 100
T2263 020621108 Organizational Behavior
4 40 60 100
Total 28 280 420 700
T4005 020621109 IntegratedDisaster
- - - Letter
Management Grade
Note:
Students will berequired to doSkill Development component– Basic/Level I courses
(offloatingcredits) duringthis semester the marks of which willbereflectedin Semester IV.
[Batch 2015-18 FYBBA]
[2015-16] SCMS - P
Semester II
Temp. Course
Internal External Total
Course Course Title Credits
Code Marks Marks Marks
Code
Management 4 40 60 100
Accounting
Macroeconomic 4 40 60 100
T6157 020621201 Theory
T2496 Corporate
2 20 30 50
020621203 Governance and
Ethics
T2264 020621204 Human Resource
4 40 60 100
Management
T2205 020621205 Business Statistics 4 40 60 100
T2465 020621206 Fundamentals of
4 40 60 100
Marketing
T2484 020621207 Core Environmental
4 40 60 100
Studies
Total 26 260 390 650
Note:
Students will be required to doSkill Development component– Advanced /Level II courses
(offloatingcredits) duringthis semester the marks of which willbereflectedin Semester IV.
[Batch 2015-18 FYBBA]
[2015-16] SCMS - P
Semester III
Temp. Course
C/ Internal External
Total
Course
Course Title E/ Credits
Code Marks Marks
Marks
Code F
*
A. Core Courses
T2207 020621301 Operations Research C 4 40 60 100
T1133 020621302 Business Laws C 4 40 60 100
B. Stream wise Elective Courses
Human Resources Management
Management E
T2267 020621303 Competencies and 3 30 4 75
CareerDevelopment 5
T2270
020621304 Industrial Relations E
3 30 4
75
5
MarketingManagement
T2463
020621305 Basics of E
3 30 4
75
Consumer Behavior
5
T2470
020621306 Fundamentals of E 3 30 4
75
Services Marketing
5
InternationalBusiness
T6160
020621307 Post Liberalization E
3 30 4
75
IndianEconomy
5
T2096 020621308 Banking E 3 30 4
75
5
Accounting andFinance
T2090
020621309 Corporate E
3 30 4
75
Accounting
5
T2101
020621310 Financial Management E
3 30 4
75
5
EnvironmentManagement
Global E 3 30 4
75
T2494
020621311 Environmental
5
Challenges
Introduction to E 3 30 4
75
T2488
020621312 Sustainable
5
Development
Entrepreneurship
T2343
020621313 MSME andFamily E
3 30 4
75
Managed Business
5
Creativity and E
[Batch 2015-18 FYBBA]
[2015-16] SCMS - P
T2341 020621314 Innovation 3 30 4 75
5
C. Stream wise compulsory specialization courses
Human Resources Management
T2268 020621315 Training and E 3 30 4
75
Development
5
MarketingManagement
T2464
020621316 Fundamentals of E
3 30 4
75
Market Research
5
InternationalBusiness
T2380
020621317 ExportImport E
3 30 4
75
Management
5
Accounting andFinance
T2103 020621318 Indirect Tax E 3 30 4
75
5
Environment Management
Business and E 3 30 4
75
T2491
020621319 Environmental
5
Management
Entrepreneurship
T2342
020621320 Entrepreneurial E
3 30 4
75
Process
5
Total 26 260 390 650
* C/E/F indicates Core/Elective/Foundation
Notes:
1. During this semester astudentdesirousofbeingawardeda general BBAshouldhavecompletedall core courses and 6 electives across specializations.
2. The studenthas to complete 1 compulsory specializatio n course in the chosen area, 1
elective course from thesamespecializationand 4 elective courses acrossspecializations, in
addition to the core courses forsinglespecialization.
3. For Dual specialization the student has to complete 1 compulsory
specializationcoursefromeachofthechosenspecializationsandtheother 4 electives should
necessarily be from the chosen specializations, in addition tothecorecourses.
4. Students will be doingIICT component - Part A (Basic/Level I courses) offloatingcredits duringthis semester the marks of which will be reflectedin Semester IV.
[Batch 2015-18 FYBBA]
[2015-16] SCMS - P
Semester IV
Temp. Course
C/E Internal External
Total
Course
Course Title /F/ Credits
Code Marks Marks
Marks
Code FC
*
A. Core Courses
Fundamentals of C 4 40 60 100
T2231
020621401 Business
Environment
B. Stream wise Elective Courses - None
C. Stream wise compulsory specialization courses
Human Resources Management
T2265
020621402 HumanResource E
3 30 4
75
Planning
5
MarketingManagement
T2467
020621403 Fundamentals of E
3 30 4
75
BrandManagement
5
InternationalBusiness
International E 3 30 4
75
T6158 020621404 Economics : Theory
5
andPractice
Accounting andFinance
T1134 020621405 CompanyLaw E 3 30 4
75
5
Environment Management
T2489
020621406 Renewable Energy E
3 30 4
75
Sources
5
Entrepreneurship
Marketing E 3 30 4
75
T2344
020621407 Strategies for
5
Entrepreneurs
D. Compulsory Courses-12 Credits from SL, Liberal Arts andIICT
T8000 020621408 Service Learning FC 4 100 - 100
Inter Institute Credit Transfer (IICT)#
Part A(Choose any one)
T6184 020621409 Basic GermanI FC 2 50 - 50
T6186 020621410 Basic FrenchI FC 2 50 - 50
T6188 020621411 Basic SpanishI FC 2 50 - 50
T6190 020621412 Basic Chinese I FC 2 50 - 50
[Batch 2015-18 FYBBA]
[2015-16] SCMS - P
Basics of Sketching and 2 50 - 50
Drawing
Introduction to Socio 2 50 - 50
Cultural Studies
Textile Appreciation 2 50 - 50
Indian Craft and 2 50 - 50
Tradition
Part B(Choose any one)
T6185 Basic German II FC 2 50 - 50
T6187 Basic French II FC 2 50 - 50
T6189 Basic Spanish II FC 2 50 - 50
Basic Chinese II FC 2 50 - 50
More courses to be added
Liberal Arts #
Part A – Basic/Level I courses (Choose any one)
Communication Skills - FC 2 50
-
50
Basic
Self-Management Skills FC 2
– I 5 - 50
0
Negotiation Skills - FC 2 50
-
50
Basic
Part B – Advanced/Level II courses (Choose any one)
# for every Advanced/Level II course of Liberal arts and IICT, Basic/Level I course is a pre-requisite. For e.g. Communication skills - Basic is a pre-requisite for Communication Skills – Advanced.
Notes:
[Batch 2015-18 FYBBA]
[2015-16] SCMS - P
1. Studenthastocomplete2compulsoryspecializationcoursesfromany specialization for generalBBA in addition tothecore course.
specializationcourses,oneofwhichshoulddefinitelybe fromtheirchosen specialization area. 3. For Dual specialization, the student has to complete 1 compulsory specialization
coursefromeach of thechosenspecializations. 4. StudentgoingforGlobalImmersionProgramme(GIP)willgetthebenefit of credit transfer
towards the 12floatingcredits. 5. Students not going for GIP will need to complete SLC and Liberal Arts component -
Part B (Advanced/Level II courses) offloatingcredits duringthis semester. [Batch 2015-18 FYBBA]
[2015-16] SCMS - P
Semester V
Temp. Course
C/E Internal External
Total
Course
Course Title
/F * Credits
Code
Marks Marks Marks
Code
A. Core Courses
T2158
020621501 Fundamentals of C
4 40 60
100
QualityManagement
T2208 020621502 ResearchMethodology C 4 40 60 100
B. Stream wise Elective Courses
Human Resources Management
T2276 020621503 Cross Cultural E
Management 3 30 4 75
5
T2273
020621504 Emotional Intelligence E
3 30 4
75
for Personal Growth
5
MarketingManagement
T2468
020621505 Fundamentals ofRural E
3 30 4
75
Marketing
5
T2466
020621506 Fundamentals E
3 30 4
75
ofB2B Marketing
5
InternationalBusiness
T6163 020621507 India‘s ForeignTrade E 3 30 4
75
5
T1076
020621508 International E
3 30 4
75
CommercialLaws
5
Accounting andFinance
T2093
020621509 SpecialTopicsin E
3 30 4
75
Accounts
5
T2105 020621510 Mergers & E 3 30 4
75
Acquisitions
5
EnvironmentManagement
T2603 020621511 Field Project E 3 30 4
75
5
Introduction to E 3 30 4
75
T2487
020621512 Environmental
5
Pollution
Entrepreneurship
Corporate E 3 30 4
75
Entrepreneurship
5
T2348
020621514 EntrepreneurialProject E
3 30 4
75
Management
[Batch 2015-18 FYBBA]
[2015-16] SCMS - P
5
C. Stream wise compulsory specialization courses
Human Resources Management
T2271 020621515 IndustrialLaws E 3 30 4
75
5
MarketingManagement
Fundamentals ofSales E 3 30 4
75
T2469
020621516 andDistribution
5
Management
InternationalBusiness
T2384
020621517 Introduction to E
3 30 4
75
InternationalBusiness
5
Accounting andFinance
T2089
020621518 Auditing E
3 30 4
75
5
Environment Management
T2492
020621519 EnvironmentImpact E
3 30 4
75
Assessment
5
Entrepreneurship
Group E 3 30 4
75
T2345
020621520 Entrepreneurship&
5
SelfHelp Groups
D. Internship
T2920 020621521 Corporate Internship C 2 50 - 50
Total 25 280 345 625
* C/E/F indicates Core/Elective/Foundation
Note:
A studenthastocomplete5electivecoursesfromanyspecializationin addition to the corecourses, for GeneralBBA.
Astudent has tocomplete 1compulsory specialization course in one particular
Note - Completion of ‗IntegratedDisaster Management Program‘ is mandatory for the award of degree.
Guidelines
1. A student is required to complete 150 credits to qualify for a Bachelor‘s degree.
2. All Core Courses are compulsory whereas the student has to choose Elective Courses
from Semester III.
3. An Elective Course will be offered subject to enrollment of a minimum of 20 students.
4. At the end of the third year, the student would have gained 150 credits, viz.,
82credits from23core courses
2creditsfromInternshipsintheCorporateSector[whichthestudents wouldbedoingduringtheirsummervacationsafterSemesterIVandearn the creditsinSemester V]
54credits from18Elective
Coursesand 12floating credits
5. The 12 floating credits which would be earned from IICT, Service Learning and Skill Development component spread across Semester I to Semester IV will be reflected in Semester IV.
6. A studentwouldbeawardedaBBAdegreeinaparticular‗Specialization‘ifhehasgained at least 27creditsinasinglespecialization. (i.e.9 of the18elective coursesmustbeofoneparticular specialization.Four coursesoutof9ofthese would be compulsoryspecialization coursesfromSemesterIII toSemester VI).
7. TobeeligibleforDualSpecializationastudentwouldberequiredtohave9ElectiveCourses eachfrom thetwochosenspecializations(whichwillmakeit18 Elective Courses to be opted fromtwo chosen specializations).
[Batch 2015-18 FYBBA]
[2015-16] SCMS - P
8. Astudentmaychooseto‗specialize‘inanyparticularareaandmaygain credits randoml yacross sp e ci al i z at i ons . In sucha caseshe/she would be awarded a General BBA degree (without anyspecialization).
9. In addition to the above,a student would be required to completetwocompulsorycourses, namely Constitution of India and IntegratedDisaster ManagementProgram, failing which he/she would not be awarded BBA degree.
[Batch 2015-18 FYBBA]
[2015-16] SCMS - P
100% internal courses basket *
T. Codes Course Title Nature Credits Internal
for of the Marks
courses as course
found in
the
catalog
T2231 Fundamentals of Business Environment Core 4 100
T2235 Introduction to Contemporary Business Practices Core 4 100
T2104 International Financial Management Core 4 100
T2264 Human Resource Management Core 4 100
T2101 Financial Management Elective 3 75
T2463 Basics of Consumer Behavior Elective 3 75
T2470 Fundamentals of Services Marketing Elective 3 75
T2464 Fundamentals of Market Research Elective 3 75
T2467 Fundamentals of Brand Management Elective 3 75
T2468 Fundamentals of Rural Marketing Elective 3 75
T2466 Fundamentals of B2B Marketing Elective 3 75
T2469 Fundamentals of Sales & Distribution Elective 3 75
Management
T2472 Promotions and Marketing Communication Elective 3 75
T2460 Advertising and Public Relations Elective 3 75
T2471 Introduction to Digital Marketing Elective 3 75
T2494 Global Environmental Challenges Elective 3 75
T6158 International Economics : Theory and Practice Elective 3 75
T1076 International Commercial Laws Elective 3 75
T2384 Introduction to International Business Elective 3 75
T2461 Basics of International Marketing Elective 3 75
T2383 International Relations and Strategy Elective 3 75
* Notes: 1. The 100% internal courses basket is only for the students who visit SCMS Pune for a Semester
Exchange/Summer School Program, who need to return early and hence may not be able to take up the regular course of external examination.
2. Students coming in for Semester Exchange/Summer School Program will be able to take up the
entire evaluation through internal components, only for the above courses and hence must choose their courses judiciously.
3. Students who are admitted to a regular BBA Program at SCMS, Pune; and awarded their BBA
degree under the SIU banner; irrespective of nationality, will have to take up end-semester exams as scheduled and intimated from time to time. They cannot take any benefits from the above basket of internal courses.
[Batch 2015-18 FYBBA]
[2015-16] SCMS - P
SEMESTER - I [Batch 2015-18 FYBBA]
[2015-16] SCMS - P
Sub Committee for Curriculum Development General Management Stream
Format to submit syllabus
Course Name: Introduction to Business Studies UG Course Code: GM – U - 5 Number of Credits: 4 Level: 2 Learning Objective(s): At the end of this course, students will be able to :
1. Understand the role of business in the economy and its social obligation to the community. 2. Understand the Activities related to trade and commerce. 3. Acquire knowledge, understanding and skill in business and management. 4. Understand and comprehend trade and auxiliaries to trade and various kinds of
services offered by each.
Pedagogy:
Theory teaching through interactive classes, Presentations etc.
Case studies not recommended.
Pre-learning: Nil
[Batch 2015-18 FYBBA]
[2015-16] SCMS - P
Course Outline
S. NO Hours Topic
I Nature and Purpose of Business 8
Meaning and Characteristics of Business
Business, profession and employment – distinctive features
Objectives of Business – economic and social objectives
Business risks
Role of profit in business
II Forms of Commercial Organizations
Meaning, features, merits and limitations of the following forms: 9
Sole Proprietorship
Joint Hindu Family Business
Partnership – Partnership Deed (Main Clauses), Types of
Partners, Registration, & effects of non-registration
Co-operative Societies
Private and Public Sector
Changing Role of Public Sector
Multinational Enterprises: Meaning and Features
Classification of Business Activities: Industry and Commerce
Industry – Types: Primary, Secondary and Tertiary 9
Double entry book keeping: Study of double entry Book-keeping,
3 Advantages of double entry system, Double entry Book-Keeping and 4
conventional accounting system.
4 Journal: Meaning, importance and utility of journal. Specimen of
Journal, How to journalize the transactions, Exercises.
6
5 Ledger: Ledger: Meaning and utility, the form of an account, Posting,
5
Balance and Balancing of Accounts, Exercises.
Subsidiary books: Meaning, need and specimen, Simple cash book,
6 Cash book with cash and Discount columns, Cash book with three
10
columns i.e. discount, Bank and cash, Petty cash book, Purchase book,
Sales book, Bank book Journal proper.
Bank Reconciliation Statement: Meaning, Need/ Importance,
7 Reasons for different balances, Preparation of Bank reconciliation in
8
actual practice, Specimen of Bank Reconciliation Statement.
Trial Balance and Final Accounts of a sole trading business:
8 Trading account Profit & Loss A/c, Balance Sheet. 16
Introduction to IFRS
9 1
Total 60
[Batch 2015-18 FYBBA]
[2015-16] SCMS - P
References:
1. Mr.M.C.Shukla&T.S.Grewal -Fundamentals of Accounting
2. Principles & Practice of Accounting - Mr.Ghosh, Banerjee and Bansal.
3. Book keeping and Accountancy by L.N. Chopade and D.H. Choudhary
4. Book-keeping & Accountancy by M.G Patkar 5. Book-keeping and Accountancy by
Dr.Mahajan,Dr.Kulkarni,Dr.MrsVenkataRamaniDr.MrsChadda 6. A textbook of Book-keeping and Accountancy by Dr S. S. Alurkar, V. S. Nargund,Dr SP Nadgauda and S. Y. Patankar
[Batch 2015-18 FYBBA]
[2015-16] SCMS - P
Sub Committee for Curriculum Development Economics
Name of the Institute: Symbiosis Centre for Management Studies, Pune /Noida Course Name: Principles of Micro Economics (UG/PG): UG
Number of Credits:
4 Level: 3
Learning Objective(s): 1. The students should be able to illustrate the different market conditions through the concepts of Economics 2. The student should be able to interpret the different market conditions from the practical point of view. 3The student should also be able to analyze the forecasting of demand of different products.
Pedagogy: Every topic will be briefly introduced in class by the instructor; main points of study will be
highlighted with the help of PowerPoint presentations followed by discussions on the material
provided in class or through email. Relevant articles/ case studies will be circulated wherein there
will be group discussions and debates in class. Method of Instruction:
1. Lecture 2. Class Discussions/ Debates 3. Case Studies 4. Videos 5. Articles/ Research Papers
Learning Outcomes:
1. The students will be able to learn the basics of Micro Economics.
2. They interpret the different market conditions from the practical point of view.
3. They forecast demand for some commodities
[Batch 2015-18 FYBBA]
[2015-16] SCMS - P
Course Outline
Unit Contents Hours
I Micro Economics – understanding basic concepts 10
Nature and Scope of Economics
Definition of Economics
Utility meaning and types, Law of diminishing marginal utility, Indifference
Curve Analysis and Budget line Consumer‘s equilibrium. Firm and its
goals.
II Demand and Supply Analysis 15
Meaning of demand, Demand equation, Factors affecting demand, market
demand, Law of Demand, Exceptions to Law of Demand, Changes in
Demand, Elasticity of demand-price, income and cross. Income Effect,
Substitution Effect and Price Effect.
Demand forecasting- meaning, need, objective.
Meaning, factors affecting supply, Law of Supply, Exceptions to Law of
supply, Elasticity of Supply.
III Production function , Costs, and Revenue concepts 15
Factors of Production-meaning & characteristics, Production function- Law
of variable proportions, returns to scale. Total, average and marginal costs,
short run cost output relationship (With examples), Long run cost curves-
Envelope curve
Revenue concept- total, average and marginal revenue. Revenue curves of
perfect and imperfect markets.
IV Market categories 20
Firm, plant industry- meaning equilibrium of firm, Perfect competition -
Features, Assumptions, Short run Equilibrium, Long run Equilibrium,
Monopoly- Features, Short run Equilibrium, Long- run Equilibrium,
2 Barriers of Communication and its consequences 2
3 Body Language 2
4 Presentation Skills and use of audio-visual tools 3
Technology in communication - video conferences, telephonic
5 conversations, skype, etc. 2
6 Public Speaking 3
7 3 C's of Communication - Clear, concise and correct 1
8 Interpersonal Communication 2
9 Meetings & Discussions 2
10 Effective Listening Skills 1
11 Efficient Email and Letter writing 2
12 Report Writing 2
13 Essay Writing 2
14 Proposal Writing 1
15 Getting Feedback and asking questions 1
16 Cross Cultural Sensitivity and Diversity Communication 2
Books Recommended Business Communication by Shirley Taylor
Basic Business Communication by Lesikar Flatley Body Language by Julius Fast
Basic Business Communication by Scott Ober
How to Speak Without Fear by Natalie Rogers
[Batch 2015-18 FYBBA]
[2015-16] SCMS - P
Sub Committee for Curriculum Development QS &A Specialization
Course Name: Business Mathematics (UG/PG): UG Number of Credits: 2 Course No. QS&A U 1 Level: 3
Learning Objective(s): To comprehend basic concepts in mathematics To comprehend the application of mathematics in business To capitalize on the power of computers in executing mathematical operations
Pedagogy: Classroom lectures and laboratory sessions. [Batch 2015-18 FYBBA]
Introduction and history of computer Language, 1GL,2GL,3GL
6 4GL,Machine level, Assembly level and high level language – 12
Language processors, compilers,interpreters,assemblers - The structure
of a typical program – Introduction to OOP‘s.
Books Recommended 1. Henry F. Korth and Abraham Silberschatz, S. Sudarshan, Database System Concepts,
3rd
edition, McGraw-Hill, 1997. Fundamentals of Computers- V. Rajaraman, Prentice hall India
Introduction to Computers: Peter Norton (latest edition)
[Batch 2015-18 FYBBA]
[2015-16] SCMS - P
Sub Committee for Curriculum Development Human Resource Management Specialization
Course Name:_ Organizational Behaviour HR U1 (UG/PG): U.G Number of Credits:___4 Level:3
Learning Objective(s):
1. To describe how behavior affects the organizational performance and effectiveness. 2. To identifythe factors affecting individual behavior at work place. 3. To demonstrate the importance of team dynamics in organizations. 4. To appreciate the differences in organizational cultural values. 5. To distinguish between the characteristics of managers and leaders. 6. To understand and apply the knowledge of individual differences at workplace.
Pedagogy: 1. Lecture 2. Discussion
3. Case let
4. Experiential exercises
Pre-learning: Nil
[Batch 2015-18 FYBBA]
[2015-16] SCMS - P
Course Outline
S.No. Topic Hours
I Introduction to Organizational Behavior 05
The Meaning, Goals of Organizational Behavior, Fundamental
concepts in Organizational Behavior ,
Historical background of Organizational Behavior
Models of Organizational Behavior (Autocratic, Custodial, Collegial,
Supportive, Systems)
II Individual differences at work place 15
Biographical Characteristics
Age, Gender, Marital Status, Tenure
Ability- Intellectual Ability, Physical Ability,
The Ability- Job Fit
Attitudes
Definitions, Types, Cognitive Dissonance Theory,
Values- Definition, Types, Values across Culture-Hofstede and Globe
value survey
Personality- Meaning, The Big Five Personality Traits, Major
Personality attributes influencing OB,
Achieving Personality –job Fit
III Foundations of Group Behaviour
Group Dynamics and teams in modern workplace
Defining and classifying groups, The dynamics of groups in
organizations –group role, norms, structure and cohesiveness, Theories
of group development-five stage model and punctuated equilibrium
model, The nature and types of teams
Creating effective teams
Dysfunctions of groups and teams
Motivating teams 15
Definition, Early Theories of Motivation (Maslow‘s Hierarchy of
needs, Theory X, Y, Herzberg‘s Two Factor theory)
Contemporary Theories- Equity, Vroom‘s Expectancy Model , Porter
and Lawler Expectancy theory
Motivation: Application of the concepts in Organizations
Publishing House 2. Parikh.M and Gupta.R(2010) Organizational Behaviour. New Delhi: Tata McGraw Hill 3. Robbins, S.(1991) OrganisationalBehaviour: Concepts, Controversies and Applications.
13th ed. New Jersey: Prentice Hall 4. Robbins, S. P., & Judge, T. A. (2008). Essentials of organizational behavior (9th ed.).
Upper Saddle River, NJ: Pearson Prentice Hall. 5. Kinicki, A. & Kreitner, R. (2006) Organizational Behavior: key concepts, skills, & best
practices. 2nd
edition. McGraw Hill. 6. Luthans, F. (2005) OrganizationalBehaviour. 10thed. McGraw Hill 7. Newstrom, J. & Davis, K.(1989) Organizational behavior: readings and exercises. 8th ed.
Sub Committee for Curriculum Development Economics
Name of the Institute: Symbiosis Centre for Management Studies, Pune /Noida Course Name: Macroeconomic Theory. (UG/PG): UG
Number of Credits:
4 Level: 3
Learning Objective(s): Students should be able to define and apply the concepts of national income and money and
also interpret how and why the value of money changes over time. Students should be able to relate the reasons behind the different growth rates of the different
countries and why some countries are rich and why some countries are poor. Students should be able to write the occurrence of the trends of business cycles and its
importance for the country
Pedagogy: Every topic will be briefly introduced in class by the instructor; main points of study will be
highlighted with the help of PowerPoint presentations followed by discussions on the material
provided in class or through email. Relevant articles/ case studies will be circulated wherein there
will be group discussions and debates in class. Method of Instruction:
1. Lecture 2. Class Discussions/ Debates 3. Case Studies 4. Videos 5. Articles/ Research Papers
Learning Outcomes:
Students can calculate National Income and related problems.
The students relate to the reasons behind the different growth rates of the different countries and why some countries are rich and why some countries are poor.
Students can understand the occurrence of the trends of business cycles and its importance for the country
[Batch 2015-18 FYBBA]
[2015-16] SCMS - P Course Outline
Unit Contents Hours
I Objectives of Macroeconomic policies, National Income 10 Accounting- concept of GDP, NNP, methods to calculate GDP,
Or national income, shortcomings in calculation of GDP,
Practical significance of measuring GDP.
II Money- Functions of money, Importance & significance of 10 money, Fisher‘s and Cambridge‘s quantity theory of money.
Keynes demand for money, Keynes liquidity preference,
Liquidity trap, Measures of money supply, Credit creation by
banks.
III Classical theory of Employment, assumptions, Says Law of Market, 30 wage price flexibility, full employment, Keynes criticismKeynesian
theory of Employment- aggregate demand function, aggregate
supply function, effective demand, concept of full employment,
equilibrium of the economy, equilibrium at less than full
employment level,Consumption Function- Meaning, propensity to
consume, Psychological Law of consumption,Determinants of the
Consumption function, Importance of consumption function.
Investment function- Meaning, induced investment,
Autonomous investment, Marginal efficiency of capital
Concept of investment multiplier, leakages in the multiplier,
importance of multiplier
IV Business cycles-meaning, types and phases. 10 Inflation-meaning, causes, degrees, types- Demand pull, Cost
push, Interaction of demand & Cost push, Phillips Curve –Short
run & long run, Natural rate of unemployment, Supply Side
economics.
Total 60
Books Recommended
1. Mankiw G. (2011) Macro Economics, 6th Edition, Worth Publisher, New York. 2. R. Dornbusch, Fisher, Startz(2004), Macro Economics,9
th Edition, Tata McGraw-Hill.
New Delhi. 3. D. M. Mithani (2010), Macro Economics, 1
st Edition, Himalaya Publishing House, Pune.
4. H. L. Ahuja,(2005), Macro Economics-Theory and Policy –9th
Edition,S. Chand & Co. Ltd. , New Delhi.
5. Dr.Vasudha Garde and Dr. Sunayani Parchure (2006), Business Economics (Macro), 1st Edition, Narendra Prakashan, Pune.
6. G.S.Gupta (2008), Macro Economics -Theory and Applications, 3ed Edition, Tata McGraw-Hill, New Delhi.
[Batch 2015-18 FYBBA]
[2015-16] SCMS - P
Sub Committee for Curriculum Development General Management Stream
Format to submit syllabus
Course Name: Corporate Governance and Ethics (UG/PG): UG Course Code: GM -U - 9 Number of Credits: 2 Level: 3 Learning Objective(s):
1. To introduce students to the larger theoretical and empirical aspects of corporate governance.
2. To equip managers of today‘s world with emerging opportunities and challenges in the
domain of governance within corporate context by linking the micro context (corporate governance) to that of macro context in a state and global context.
Expected Outcomes:
1. At the end of the course students will have a broad understanding of governance and ethics related aspects within a corporate atmosphere.
Pedagogy: 1. Lecture.
2. Case Study.
3. Projects/field visits.
4. Workshops.
Pre-learning: NIL [Batch 2015-18 FYBBA]
[2015-16] SCMS - P
Course Outline
S. No. Topic Hours
Corporate Governance
1. Introduction to Governance
a. Governance in General and Governance of an enterprise;
models of corporate governance-western vs. Indian.
1. b. History of Corporate Governance 6
c. Emergence of Institutions: State, Legal frameworks-courts,
law of conduct, and Regulation of behavior
d. Linking Governance to performance of an enterprise;
accountability, and transparency.
Theoretical Approaches:
a. Institutional Economics and Economic Sociology approaches
b. Transactional economics
c. Agency theory
2.
d. Stewardship theory 6
e. Stakeholder theory
f. Shareholder theory
g. Resource Based Approach
h. Dynamic Capability Approach
Practices and Elements of Corporate Governance
a. Selection, compensation, succession, and removal in the context
of organizational life cycle
(a) Board of Directors and independent directors: Past and
present
3. (b) Chief Executive Officer 4
(c) Executives
(d) Gender specific issues
b. Governance in differently controlled businesses (promoter
organization, public and private organizations).
c. Overarching Institutions:
(a) Corporate governance and socio-cultural environment: an
overview
(b) Role and responsibilities of financial institutions
(Creditors and credit rating agencies).
4.
(c) Institutional Investor: scenario in India and world 6
(d) Corporate communication (Company reporting, statutory
disclosures); and Company Audit.
(e) Good and Bad Corporate Governance: Whistle blower
policy, insider‘s trade, corporate takeovers (mergers and
acquisitions).
]
[2015-16] SCMS - P
a. Theory and practice of ethics b. Ethical and moral dilemmas. c. Emergence of Ethics within corporate governance (utilitarianism vs. universalism). d. Institutional framework in ethics; role of state, corporate associations and Media, Intellectual property rights, Consumer protections, and Environmental protection. e. Social Justice and Corporate Governance f. Welfare as a base for ethical practices: Stakeholder perspective g. Ethical practices at various functionaries; marketing, human resources, operations, and finance.
Books Recommended
1. Harvard Business Review on Corporate Governance. (2000), Harvard Business School
Press. 2. Adrian Davies. 1999. A Strategic Approach to Corporate Governance. Gower Publishing
Limited. 3. Anthony Williams. 2007. Corporate Governance: Who will Guard the Guardians? Jaico
and Development: The Indian Experience. Oxford University Press 5. N Gopalsamy. 1998. Corporate Governance: The New paradigm. Wheeler Publication. 6. Ram Charan. 2005. Boards that Deliver: Advancing Corporate Governance from
Compliance to Competitive Advantage‖. Jossey-Bass. 7. SM Dewan, 2006. Corporate Governance in Public Sector Enterprises. Pearson
Longman. 8. Vasudha Joshi. 2004. Corporate Governance: The Indian Scenario. Foundation Books
Pvt. Ltd. 9. Larcker, D. & Tayan, B. Corporate Governance Matters. Upper Saddle River, NJ:
Pearson, 2011. 10. Baker, H.K. & Anderson, R., eds. Corporate Governance: A Synthesis of Theory,
Research, and Practice. Hoboken, NJ: Wiley & Sons, 2010. 11. Clarke, T. & Branson, D. The SAGE Handbook of Corporate Governance. Thousand
Oaks, CA: Sage, 2012. 12. Leblanc, Richard & Gillies, James, Inside the Boardroom: How Boards Really Work and
the Coming Revolution in Corporate Governance. Toronto: Wiley, 2005. 13. Monks, R.A.G. & Minow, N. Corporate Governance, 5th ed. Boston: Wiley & Sons, 2011. 14. Vinnicombe, A., et al., eds. Women on Corporate Boards of Directors: International
Research and Practice. Cheltenham, UK: Edward Elgar, 2008.
Additional Core Readings: 1. Oliver Williamson. 1985. The Economic Institutions of Capitalism. New York: Free Press.
2. Jan Sammeck. 2012. A New Institutional Economics Perspective on Industry Self-
Regulation. Springer Publication. 3. T. N. Satheesh Kumar, 2010. Corporate Governance. Oxford University Press.
[Batch 2015-18 FYBBA]
[2015-16] SCMS - P
4. Jayati Sarkar, Subrata Sarkar. 2012. Corporate Governance In India. SAGE Publications
India Pvt Ltd 5. Claude Ménard, Mary M. Shirley. 2008. Handbook of New Institutional Economics.
Springer Publication. 6. David Levi-Faur. 2012. The Oxford Handbook of Governance. Oxford university press. 7. Aris Soloman Jill Soloman. 2010. Corporate Governance And Accountability. Wiley India
Pvt. Ltd 8. Ghosh B.N. 2011. Business ethics & corporate governance. McGraw-Hill. 9. Andrew Crane, Dirk Matten. 2010. Business Ethics: Managing Corporate Citizenship and
Sustainability in the Age of Globalization. Oxford University Press, USA 10. S. Rao Vallabhaneni. 2008. Corporate Management, Governance, and Ethics Best
Practices. John Wiley & Son. 11. Robert A. G. Monks, Nell Minow. 2011. Corporate Governance. Wiley publishers.
12. Jill Solomon. 2010. Corporate Governance and Accountability. Wiley publishers. 13. Wim Dubbink, Luc van Liedekerke, Henk van Luijk. 2011. European Business Ethics
Casebook: The Morality of Corporate Decision Making. Springer Publisher. 14. Norman E. Bowie, Meg Schnieder. 2011. Business Ethics For Dummies. Wiley publisher. 15. Antonio Tencati, Francesco Perrini. 2011. Business Ethics and Corporate Sustainability.
Edward Elgar Publishing ltd. 16. Alexander Brink. 2011. Corporate Governance and Business Ethics. Springer Publisher. 17. Marianne M. Jennings. 2012. Business Ethics: Case Studies and Selected Readings.
CENGAGE Learning publication. 18. SAGE Publications. 2012. SAGE Brief Guide to Business Ethics. Sage Publication.
Articles:
1. Aguilera, R.V. ―Corporate governance and director accountability: An institutional
comparative perspective.‖ British Journal of Management, 16(s1), 2005: S39-S53. 2. Basel Committee on Banking Supervision, ―Principles for Enhancing Corporate
Governance.‖ Bank for International Settlements Communications, October 2010. 3. Bonn, I., & Pettigrew, A. ―Towards a dynamic theory of boards: An organisational life
cycle approach.‖ Journal of Management and Organization, 15(1), 2009: 2. 4. Carter, D. A., D‘Souza, F., Simkins, Betty J. and Simpson, W. Gary, ―The Gender and
Ethnic Diversity of US Boards and Board Committees and Firm Financial Performance.‖ Corporate Governance: An International Review, 18(5), 2010, 396-441.
5. Dalton, D.R., & Dalton, C.M. In press. ―Board of directors: A collision of theories and collapsing applications,‖ in R. Fredrick and J. R. Boatright, eds., A Companion to business ethics. Hoboken, NJ: Wiley.
6. Erakovic, L. & Overall, J. ―Opening the ‗black box‘: Challenging traditional governance theorems.‖ Journal of Management and Organization, 16(2), 2010: 250.
List of Journals focused more in Governance
1. Decision Sciences. Decision Science Institute, Atlanta, USA.
[Batch 2015-18 FYBBA]
[2015-16] SCMS - P
2. Family Business Review. Sage Publication.
3. Industrial and Corporate Change. Oxford Journals.
4. International Journal of Corporate Governance. InderScience Publishers.
5. International journal of Disclosure and Governance. Palgrave Macmillan publication.
6. Journal of Business Ethics. Springer publication.
7. Journal of Corporate Governance: An International Review. Wiley publications.
8. Journal of Management & Governance. Springer Publication.
Journal in Indian Context Indian Journal of Corporate Governance. Published by Institute of public Enterprise, Hyderabad.
Video 1. Barbarian at the gate
2. The corporation
3. Corporate Governance Matters – Ira Millstein
4. Corporate Failures
Benchmark 1. Harvard University
http://archive.summer.harvard.edu/courses/syllabi/32881/mgmt_s_5018_2012.pdf 2. Georgia Tech University
Learning Objective(s): 1. To define the objectives, scope and functions of HRM
2. To differentiate between HRM and Personnel Management
3. To enumerate the qualities of HR managers
4. To list steps in the recruitment and selection process 5. To name and describe the main sources of internal and external sources of recruitment
6. To apply the knowledge of job analysis process
7. To assess the training needs
8. To distinguish between the evaluations of employee training programmes
9. To reconcile the pros and cons of using different performance appraisal tools
10. To explain and illustrate the problems to avoid in appraising performance
11. To describe the role of HRM in various Quality assurance techniques
Pedagogy:
1. Lectures
2. Caselet
3. Presentations
4. Role Play
Pre-learning:
Nil. [Batch 2015-18 FYBBA]
[2015-16] SCMS - P
Course Outline
S.No. Topic Hours
10 Introduction
Importance for HRM
1 Evolution of HRM
Difference between Personnel Management and HRM
Role of HR manager
Duties and responsibilities of HR manager Manpower Planning 12
Objectives
2 Estimating Manpower requirements
Recruitment and selection
Retention of manpower
Succession Planning
Job Analysis, Job evaluation & Job Design
Job Description 12
Job Specification
Job Evaluation
3 Meaning
Methods
Job Design
Job Enlargement
Job Enrichment
Job Rotation
Training and Development
Meaning and Objectives 12
4 Training Needs Analysis
Methods of Training
Training Evaluation
Performance Appraisal
5 Definition and Importance 08
Methods of Performance Appraisal
Barriers to effective performance appraisal
Role of HRM in Quality assurance in organization
Introduction to Quality Circle
6 Kaizen
06
Total Quality Management (TQM)
Six Sigma
Just in Time (JIT)
[Batch 2015-18 FYBBA]
[2015-16] SCMS - P Books Recommended
1. Human Resource Management: Gary Dessler
2. Human Resource Management: Mirza and Saiyadin
3. Managing Human Resources : ArunMonappa
4. Human Resource Management : Anjali Ghanekar
5. Human Resource Management- Text and Cases: VSP Rao
6. A hand book of HRM practice- Michel Armstrong
7. Human Resource Management- Ivanceivich, John M., Tata McGraw Hill, New Delhi. 8. Managing Human Resources- Gomez. Megia, Luis, David Balkin, and
RobertyCardy, Pearson Education. 9. Human Resource Management: Mathi, Robert, and John Jackson, Thomson Learning Inc. 10. Human Resource Management: Shell, Scott and George Bohlander, Thomson Learning
Inc.
[Batch 2015-18 FYBBA]
[2015-16] SCMS - P
Sub Committee for Curriculum Development QS &A Specialization
Course Name: Business Statistics (UG/PG): UG
Number of Credits: 4
Course No. QS&A U
4 Level: 3 Learning Objective(s):
1. To enable a student to present data in graphical and tabular form
2. To enable a student to summarize data sets using different statistical measures
3. To enable a student to analyze data using statistical concepts and tools
4. To enable a student to use Microsoft Excel for statistical applications
Pedagogy:
1. Classroom lectures
2. Laboratory sessions
Course Outline
[Batch 2015-18 FYBBA]
[2015-16] SCMS - P
Sr. No. Topic Hours
Introduction to Business statistics:
Types of data: Primary and Secondary data, Methods of collecting
primary data, Sources of secondary data, Data classification, Frequency
1 distributions-Discrete and Continuous frequency distributions, Data 6
Representation- Tabular and Graphical Representations, Line diagram,
Bar diagram, Histogram, Ogive Curve, Pie Chart, Lorenz Curve. Use of
Measures of dispersion - Range, Mean Deviation, Standard Deviation, 8
Quartile Deviation, Coefficient of Variation, Skewness and Kurtosis
Scatter diagram, Karl Pearson‘s coefficient of correlation, Spearman‘s
Rank coefficient of correlation, Use of Excel in drawing scatter
diagram and calculating coefficient of correlation
Use of Excel in calculating the above statistical measures
Regression: Regression coefficients, Linear Regression equations of X
3 on Y and Y on X, Use of Excel in calculating slope and intercept of 8
linear regression equation
Introduction to Probability theory
Random experiment, types of events, definition of probability, addition
theorem, multiplication theorem, problems based on permutations and
4 combinations, independent and dependent events. 6
Random variable, probability distribution of a discrete random variable,
probability distribution of a continuous random variable, mathematical
expectation and variance
Probability Distributions
5 Binomial distribution, mean and variance of Binomial distribution, 8
Poisson distribution, mean and variance of Poisson distribution.
[Batch 2015-18 FYBBA] Page 60
[2015-16] SCMS - P
Normal distribution, equation of normal probability curve, standard
normal distribution, area under standard normal probability curve,
importance of normal distribution
Sampling and Sampling Distributions
6 Need for sampling, Different techniques of Sampling, Sampling
8
distribution, Standard error of an estimator
7 Estimation-Point and Interval estimation 8
Hypothesis Testing-parametric tests
8 Null Hypothesis, Alternative Hypothesis, types of errors in testing of 8
hypothesis, level of significance, critical region, procedure for testing
of hypothesis, different tests and their application
Books Recommended
o Statistics for Management: T N Srivastava and Shailaja Rao o Statistical Tools for Managers using MS Excel: D.P. Apte o Fundamentals of Statistics, Gupta S.C. (2004), Himalaya Publishing House, Mumbai.
[Batch 2015-18 FYBBA]
[2015-16] SCMS - P
Sub Committee for Curriculum Development Marketing Specialization
Course Name: Fundamentals of Marketing Number of Credits: 4 Course Code – MM U 001 Course Range – 100 - 499 Level - Level 3
Learning Objective(s): 1. The objective of this paper is to identify the basic concepts of marketing. 2. To give the students an understanding of the marketing elements and marketing process.
Pedagogy: Case Studies. Industry / Field Visits. Assignments. Projects. Workshops.
Pre-learning: None.
[Batch 2015-18 FYBBA]
[2015-16] SCMS - P
Course Outline
S.No Topic Hours
1 Introduction 2
Nature, Scope and Importance of Marketing
Basic Concepts of Marketing and Marketing Environment
2 Types of Marketing 4
Features & importance of Tele Marketing, E-Marketing, Service
Marketing, Rural Marketing
Suggestions for Improvement of Rural Marketing
3 Analyzing Consumer Markets; Cultural, Social, Personal factors; 8
Psychological processes: Motivation, Perception, Learning and
Memory; Five Stage Buying Decision Process Model; decision making
based on level of involvement and brand differentiation; Methods of
profiling buying decision process
Analyzing Business Markets; Organisational buying, business buying
process, stages in buying process, B to B customer relations
4 Market Segmentation & Marketing Research 8
Meaning and Different Ways to Segmentation
Essential of Effective Market Segmentation
Difference between Differential Marketing & Concentrated Marketing
Meaning & Scope of Marketing Research Procedure
Types & Techniques of Marketing Research.
5 Product decisions: 6
Product Lifecycle and Product Mix
Product Development
Product Strategy
Product Innovation and Diffusion
6 Price 5
Meaning, Importance and Objective
Factors Affecting Pricing, Pricing Policies
7 Place 8
Marketing Channels: Retailing, Wholesaling, Warehousing and Physical
Distribution.
Conceptual Introduction to Supply Chain Management & Customer
Relationship Marketing
8 Promotion Mix 8
Personal Selling, Advertising, Sales Promotion, (push versus pull
Ed.-TMH 7. Fundamentals of Marketing (Mc Graw Hill) , Stanton William J
8. Marketing Management: Planning, implementation and Control, Ramaswamy V.S. and
Namakumari S
9. Gary Armstrong, Michael Harker, Philip Kotler and Ross Brennan, Marketing: An Introduction, Financial Times Prentice Hall (2009)
10. Greg W. Marshall, Mark Johnson, Marketing Management, McGraw-Hill Higher
Education (2009) 11. Majumdar, Ramanuj, Product Management in India, Prentice Hall, New Delhi (2009)
12. P. K. Saxena, Principles of management: A Modern Approach, Global India
Publications(2009)
13. Philip Kotler and Kevin Keller, Marketing Management, Pearson Education, 14th
Edition(2012)
14. Ramaswamy, V.S. and Namakumari S.,Marketing Management, Macmillan India, New
Delhi(2010)
15. Srinivasan, R, Case Studies in Marketing : The Indian Context, Prentice Hall, New Delhi,
4th
Ed. (2008) 16. V. S. Bagad, Principles of Management, Technical Publications (2009)
[Batch 2015-18 FYBBA]
[2015-16] SCMS - P
Sub Committee for Curriculum Development Sustainability Studies & Infrastructure Management
Format to submit syllabus
Course Name: Core Environmental Studies (UG/PG): UG Number of Credits: 04 Level: 02
Learning Objective(s):
1. This course will reinforce and expand on student knowledge of both physical and life science by applying them to environmental concepts.
2. It will provide another option for students interested in studying science. 3. It also helps to create environmental awareness among the students by protecting and
conserving the environment. 4. This can make a student a globally responsible citizen.
Pedagogy: 1. Class room teaching 2. PPT presentations , Documentaries and Videos 3. Field Visit and study of local issues.
Pre-learning:
12th
with Environment Science as one of the subject
[Batch 2015-18 FYBBA]
[2015-16] SCMS - P
Course Outline
S.No. Topic Hours
The Multidisciplinary Nature of Environmental Studies
Definition, scope and importance
Need for public awareness
Natural Resources
Renewable and non-renewable resources
Natural Resources and associated problems
Forest Resources: Use and over-exploitation, deforestation,
case studies, Timber extraction, mining, dams and their effects
on forests and tribal people.
Water resources: Use and over utilization of surface and
ground water, floods, drought, conflicts over water, dams-
1
benefits and problems. 15
Mineral resources: Use and exploitation, environmental effects
of extracting and using mineral resources, case studies.
Food resources: World food problems, changes caused by
agriculture and overgrazing, effects of modern agriculture
fertilizer-pesticide problems, water logging, salinity, case
studies.
Energy resources: Growing energy needs, renewable and non
renewable energy sources, use of alternate energy sources,
case studies.
Land resources: Land as a resource, land degradation, man
induced landslides, soil erosion and desertification
Role of an individual in conservation of natural resources
Equitable use of resources for sustainable lifestyles
Ecosystems
Concept of an ecosystem
Structure and function of an eco-system
Producers, consumers and de-composers
Energy flow in the ecosystem
Ecological succession
Food chains, food webs, and ecological pyramids
2
Introduction, types, characteristic features, structure and 15