Sylvania Bright Ideas for Brighter Living Brochure 1957

8/13/2019 Sylvania Bright Ideas for Brighter Living Brochure 1957

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I'-ront (-ot,er: r{ TECHBLTILT HOLTSE bu (torl Koclt &,4ssorfn/cs

By Jan Reynolds, Syluania Residential Lighting ConsultantDiagrams by Jq.cqueline Gelernter

Like most people, perhaps you think of your home lightingmainly in terms of its two basic purposes . to provide general

illumination for entire rooms . . . and special light for special

purposes, such as reading or sewing.

Today you can do much more than that with your lighting.Yor.r can use it to help "decorate" your home. Lighting gives youone of lhe most subtle and effective of all methods for creating the"atmosphere" you want . . . for making your home not oniy much

more comforlable, but much more charming.

Naturally you're well acquainted with the various arrange-

ments for lamps and fixtures using incandescent light bulbs-famiiiar in homes everywhere. So this booklet shows you many of

the new ideas made possible by a newer light source-

the long

fluorescent "tube". These exciting modcrn lighting treatments are

based on studies concir-rcted by Sylvania's Residential Lighl"ing

Department.On page 14 _vou'll find both slan<lard anrl brancl new sharles of

light now availablc in incanclescent bulbs - and also thc seven

"shacles ol while" in fluorescent tubes. l'rom Lhese you can choose

exactl-v the shades of light you need Lo enhance your favorite color

schemes -- or to make incandescent and fluorescent blend pleas-

antly togerther.

And because incandescent bulbs continue to be so essential

to home lighting, there's a helpful "What Watt?" table on page

14. It tells you what size buibs to use with incandescenl lamps

and fixtures of all types.

E YTR,A\TCEFI:rTT'n,ES

To Suit the Style

of Your Home

A. EARTY AMERICAN

B. CAPE COD

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D. ANY STYLE

E. RANCH OR MODERN

F. COtONrAr.

G. NUMBER IIGHT

a. through D. arewall-morn,"a ,ilto use in pairs on each side of door.and F. are for door overhang or porc

ceiling. c. makes for speedy identification of house numbers-

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-r Efffi (Fixlures 1., J. ond K. described qt

bose of poge.)

(Fixtures l. qndbose of poge.) L. described

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Entrance lighting gives your home an air ofcheerful hospitality. It helps you recognize visitorsand discourages prowlers. More important, it pre-

vents falls and accidents, especially in winter.Entrance lighting should neyer be bright or glaring,

but should adequately iliuminate your doorway,steps and walk.

Lighting the grounds around your home accom-plishes several purposes. It gives you the extra fun ofafter-dark dining or playing your favorite outdoorgames at night. It adds greater safety and conven-ience to paths and driveways. And landscape lighting

H. POST LANTERNJ. GARDEN TIGHT

You can select from many types of outdoor fix-tures those that go best with the style of your home.To prevent annoying glare try to use ivory coloredflame-shaped bulbs in lantern fixtures and super-white buibs in other fixture types. (See page 15 forvarious types of bulbs.)

brings new evening glamor to your favorite beautyspots.

For enjoying your outdoor night iife, make sure

your patio or terrace has several weather-protectedoutlets for portable lights and appliances.

Ya,rd a,rld La,rld.sca,pe Fi*trrres

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ill

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J1?Fb\4_ )

1l

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K. ARTIFICIAT ROCK IIGHT

H. is equally good for driveway, path, and patio or trace lighting. l. can be mounted on poles, trees, sidehouse, or ground

-to light garage areas, evening game

landscape features, shrubbery. J., K. and [. are speciadesigned landscape fixtures to show ofi trees, shrubberflower beds, rock gardens, ponds and pools.

(Photo Iishtolier)

I. ADJUSTABTE FLOOD OR SPOTI.IGHT

POND OR POOI TIGHT



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MURAT LIGHTING Scenic wallpaper and murals are best lightedabove since all natural lighting comes Jrom that direction.

row of 40-watt fluorescent tubes mounted inof a cornice board (see deloill provide soft general illu-

hall area.

MoDERN tUMlNous cEltlNG Sheds soltly diffused but ade-

quate light over entire hallway, eliminating need for special

mirror lighting. 4 ft. 4O-watt fluorescent tubes are mounted a

foot apart on the original ceiling to il]uminate plastic panels

dropped 10 in. below ceiling proper.

phere. Make it inviting with soft over-all illumination. . . with light at the mirror where guests put on theirhats . . . and adequate light for the fine print in thephone book, conyenientiy near the phone. Andnaturally a light in the coat closet is a "must". Youcan choose from any number of lighting treatments,the one best suited to your hallwa1. decoration.

DECORATIVE SAFETY TREATMENT FOR A 5TAIRWAY MiNiA-

tr.rre 8-watt fluorescent tubes are installed in a continuous row

beneath the curved banister and a 20-watt fluorescent strip is

mounted under each tread. An incandescent ceiling fixture withfour 40-watt buibs lights main hallway area.

The lighting for -vour entrance hallway deserves

1'or"rr best efforts. For it is not only a major trafficlane brit introduces the distinctive personality ofyour home. lf a hallway has no windows, then light-ing is often needed even during the daytime. It's an

important safety factor too, if the hall has a stair-

way. LIse your hall lighting to create a cordial atmos-

NTERESTING CORNER ACCENT TIGHTING PaiNted tO b]end witha 60 in. 85-watt fluorescent fixture is shielded by four

baifles and a perforated central panel (,see detail) fr>r

distribution of soft indirect iight. A recessed fluorescentwith two 20-watt tubes supplies overhead light.



DtsTlNcnvE vAtANcE TREATMENT Gives a spacious airto a small living room. Wooden valance (see detaillcovered in matching material conceals four 4 ft. 40-wattfluorescent tubes. Slats of Venetian blind act as reflectingsurface to throw light into room

-are adjusted for night

use with bottom edges facing in.

Attractive end table lamps with 3-way Bolite incandes-cent bulbs provide both low-level lighting for conversa-

tion or watching TV - and high-level lighting for read-ing or sewing. Base of shades is about 40 in. from floor --eye level for average person seated on divan. Floor lampcontains 100-200-300 watt 3-way bulb and a 32-wattcircular fluorescent tube which supplies additional lightfor close work.

Light your living room to make it a charminghospitable background for your entertaining - andan inviting, comfortabie relaxation center for yourfamily's leisure hours. Here especially you want yourlighting to play up your furnishings and color scheme

_ and highlight the personal treasures that give your

f nonr. ii.:"*" distincLive personalitl'.Ideal for your living room are the newer types of

fluorescent "built-ins". Like valance, cove and cor-nice lighting along windows and walls-and accentlighting for pictures, books, and ornaments. Thesecan provide all the soft general light you'll need for

entertaining, taiking, watching TV, or listening toYour Hi-Fi.

Reading, writing, table games and other activ-

ACCENT UGHTING FOR A BOOKCASE Panel extended fromfront of bookcase (see detail) conceals one 40-watt fluorescent

f, ,iJi,::di,1ff"[J:::ilH,1i',-]i"';"ixx"l'J"";':"il;'dindings below, making titles easy to read. Lamp with 3-wayincandescent bulb supplies additional light for reading.

ities call for more intense lighting close at hand. Andfor these you need decorative floor and table lampsthat give you the exact control of incandescent 3-waybulbs. To enhance warm color schemes in your livingroom, use Standard or Deluxe Warm White fluores-cent - or the new Softlight incandescent bulbs. Forcool color schemes use Deluxe Cool White fluorescentand the new Cool-Light incandescent bulbs.

Naturally you'll want to make sure you haveplenty of well-placed convenience outlets to allowall the freedom you need in room arrangement. If youhave no overhead fixture to snap on from a wall

switch as you enter, arrange to have one or moreoutlets controlled by a switch to turn on portablelamps plugged into them.

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TIGHTING A REMODETED TIVING-DINING ROOM Former rvall

was removed between 30-year old lir.ing room rriylilt and itsadjoining dining room and :rrea transformed into the sp:r-

cious combination rocim above. Charming focal point of theroom is now the old fireplacc stripped of its mantel and faced

with mirror panels. Its rece-ssed shadow box displays a floralarrangement iighted by spotlights. (Sce Llttttil ,4.) These can be

adjusted by ir dimmer at the right.

A built-in bookcase lighted by 13-watt miniirturo fluorescenltubes in base of each shelf \stt deluil. ll) replaces the originalFrench door on the fireplace right,. A pair of china cabinets inthe dining alcove are lighted by vertically mountod 4 ft. fluores-cent units. In between, six recessed shados' boxes ligltted byminiature recessed fluorescent units (each contains an S-n'attf 1|1pl p16r'icle novel decorative acccnts for the wa11. (Ser tlttttil (1 .)

A deep cove extending around the room wirere rvalls and ceilingsrneet conceals two continuous ro$rs oi 40-watt fluorescenttubes for general indilect lighting. (Scedclail /).) Thc cove

retains the spacious effect of the old high ceiling, at the same

time gives it a modern low look. At divan and piano incandes-

cent lamps contirining 50-100-150 watt bulbs furnish extra lightfor reading.

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RECESSED TROFFER. WINDOW LIcHTING Cornice bet-ween twobookcases houses a recessed S-ft. troffer faced with translucentplastic. Troffer contains two rows oI 4-1t.4O-watt fluorescenttubes placed end to end (see detail). Ilnd table lamps are un-necessary with this easy-to-construct "built-in"

-which pro-

vides ample reading light and effective glow across drapery.

For comfortabie viewing, always use backgroundlighting. Otherwise eyes tire easily when TV screen istoo bright by contrast with surroundings. However,

- e careful to turn off any lamps within the viewing

Dgf" that will reflcct annoyingly on the screen. Syl-Vania "Halo-light" is an ideal example of "built-in"TV lighting.

The normal viewing angle for television lies

within a 7O-degree arc or aboul 35 degrees Lo bothright and left of screen center. Seating distance

should be at least 10 feet away, with the averagesized screen. The smaller screens of portable sets

may be viewed a little closer.With Color TV, contrast on the screen is usually

not as great as with black and white TV and "bal-anced" background lighting shoulcl practically elim-inate e)'estrain. Muted neutral shades are bcst used

in the background area for Color TV.

{E;

coRNtcE TREATMENT FoR oNE-RooM ApARTMENT Ad

space and drama - also provides restful luminous backgroun

needed for comfortable TV viewing. To prevent reflection4O-watt fluorescent tubes mounted on ceiling behind 14-

deep cornice-

a 5 in. strip at top of mirror, between drape

was painted color of walls. Desk and table lamps with S-w

incandescent bulbs give light for close work.

soFTtY UGHTED wHtTE BRtcK wnLt provides excellent illumina-tion for TV viewing. Set is recessed in open niche between livingand dining room. Halolight on set, plus overhead cornice light-

ing makes other loczrl illumination unnecessary for TV area. Acontinuous row of single tube (4 ft. 40-watt) fluorescent fixturesat ceiling is concealed by 8 in. cornice board.

ADJUSTABTE cEltlNG IAMP supplies background lighting forthis "in-the-corner" TV set. l)uring program viewing, the port-able lamp on the table at the left would be turned off. If desired,one of the three adjustable metal reflectors on the tree lampcould be swivelcd :rw:ry from the direct line of vision and aimedaway from the screcn, or towzrrd the ceiling for iow-lcvel illu-mination.

7

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DINING ROOMS

IAMP Can be raised or lowered tr_r

varying amounts of light depending on whetheris being used for dining or studying, sewing or othereye work. Three ?5-watt incandescent bulbs are used in

handsome perforated brass fixture, which has a glass

to prevent brightness and glare. (Photo, Finland Ilouse.)

Whether yolrrs is a dining room or dining area,you need soft cheerfui lighting to create an atmos-phere of restful charm . . . to make food look moreappetizing . . . to show ofl lovely silver and china.And if your dining table does tlouble duty as a school

homework or dressmaking centcr make sure itgets the additional weli-shielded, highJevel lightingmore severe eye tasks re(luir('.

'lraditional and modern designs in ceiling fixtures

centered directly over the table give excellent general

RECE5SED CEITING 5POT.

ttcHTs A pair of recessed

incandescent spotlightsprovide adjustable crosslighting directly on therectangular table surface.For additional back-ground lighting, a val-ance conceals three 40-

watt fluorescent tubes

(end-to-end) - and sidesof the built-in chinacabinets hold other 40-

watt single-tube unitsmounted vertically. An-other lighted window val-ance provides illuminationfrom thc other side of theroom.

AtcovE NICHE DEcoR Striking modern niche treatmentsupplies adequate light yet sets off roal candlclight on table.

Niche panels slide open for storing dining accessories. Single

tube 20-watt fluorescent units arp mounted on inside w-all E in.

above top of each niche. Frosted glass panels liit casiiy forchanging tubes.

illumination and bulbs of higher wattage gener-

ally can be substituted when special work makes

morc] lighL necessary.

Newer light-for-dining inciudes some of the spot-lighl, niche and valance treatments shown here.

Perarl-pink Softlight bulbs and fluorescent shades ofStandard or Deluxe Warm White are recommended.

tr'or separate dining rooms, thc extra convenience ofthree-way switches to control all lighLing shoulcl be

provided at both entrances.

LUMINOUS wAlt Novellight for dining makes a

small area look larger.For even light distribu-tion, 40-watt single tubefluorescent units are in-stalled at sides, top and

base of wooden panel

faced with transiucentplastic (see detail). Base

panel can be hinged tocreate storage area. De-

luxe Cool White fluores-

cent enhances grey and

lipstick red color scheme.

ffiffiffiff



IttUMINATED DooR PANE[s Nove-'l wheat pattern polyplasticdoors becone luminous with vertically monnted 30-watt fluo-

rescent units on hinge side of each door il bcloilr. Fluorescent

40-watt strip in framewurk above room divider idt:lu1l, P, btlou'

lights snack ]rar and pass-through to pantry cun also bc used

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;LENTY oF tIGHT FoR THE slNK Easy sOlution for zr sink beneath

a rer:essed u.'indow is this ribbed glass shielded 4-ft. unit which

holds a single 40-watt fluorescent tube. This adeqr,rately lights

entire sink arca prevents shadow of person zrt sink whichotherwise would be cast by center cciling fixt.r-rre supplyingscneral lishtins.

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For general lighting, S-foot recessed ceiling troffers are setparallel to sink. They have hinged glass panels shielding four

40-watt Standard Warm White tubes. Two 250-watt infrared

bulbs are recessed in cabinet to right of range -- to keep food

warm and quickly defrost frozen foods.

An"rple lighting is thi' answer to a more eflicient cheerl'Lrl kitchen. To prervent

accidc'nts, cuts and bnt'ns as well as the aggravation of working in -vour own

shadow plan 1'or plenly of iight ovcr sink, slove an<l ail lood preparation centers.

Irleal lighting choicc for yoirr kitchen is flnoresce'nt. It rarliates far less heat than

incanrlescenl bLLlbs anrl ltrotlnces thrce' Lirnes as mucrh light for the same amounttif cnrrcnt. Antl its tubLrlar shape clistributes light more cvenly over the working

surface.

Since meals are not onlr,r prepared but often eat,en in the kitche.n, lighting should

be kind to yel1r color scheme as rvt'll as making footl look more appetizing. Depend-

ing on rvhelher I'ou like a "warm" or "cool" effe'ct,, sharlers of fluorescent in either

Deluxe \\,-alm White or Delr-rxe Cool \Vhite arcr recommended. For control of general

lighting, three-wa1- switches shoulcl be located at all kitchen entrances.

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tIGHTING 40-v'att flrioresccnt tubes in back of windowand at top of cabinets lscc dcloi11 provide general and

lighting for entire kitchen. Additional 40-watt tubes atof cabinets light work surfaces and shelves and make slid-

flutcd glass doors :tn attrzrctivc additional source of low-light.

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IGHTING UNDER METAT cABtNETS Since it was impractical tc>

directly ou metal cabinets, single tube 4O-wattfixturcs are zrttached to wirll and shielded by trans-

pl:rstic tscc rlcttrtlt. llesult is highly elkrctive work sur-lighting. A recessed 8-ft. ceiling troffer with hingecl glass

holds six 40-watt Warm \\Ihite fluoresccnt tubes to supplyoverhead light. Valance with 4O-watt tube lights sink.

woRK SURFACE tIGHTING A singie 4O-wattstrip lixture with its own switch is mounted on

of cabinets and plugged into an existing outlet.plastic sheif edging is glued to the front edge of the

abinet to shield the bare tube from the normal line of vision.

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MASTER BEDROO,II LIGHTING Frosted glass panels shieldi

#;1tJ"?T"T'Jfi::T;:X#1,;?1Xi,:::.'"';J"*1,ilnwith mirrors on twin closet doors (d,etail A.\. This preveglare frcm mirrors, since light does not fall on them butperson looking into them- Arrangement also supplieseven light from two sides that a dressing table requires.

Cove at ceiling above bed contains two rows of 40-w

fluorescent tubs for soft general indirect lighting. This wtwo 30-watt single fluoreseent tubes installed in lighted nicover headboard

-supplies excellent light for reading

bed (detail B). Another lighted wall recess at bedside ctains master switch panel. This controls lights at front aback doors, kitchen, basement and garage, for spediscouragement of night-time prowlers.

Sofi restful general lighling is a first requirmcnt for ]'our sleeping quarters. And for bedroomthat are bedrooms onl1", 1"ou'il ne.e(l extra lightbedside, dressing table, mirrors and in the close

But with space at a premium in most modehomes, bedrooms often do rioubie dutl'. Children

LirllL"T;llf.'"T,i':lil'f ;,:::,;:::111ffi i-Ufor entertaining friends . . . while glrest bedroomoften function also as a lounge, l-robb1' roomsewing center. And naturalll' all these extra Lls

call for extra fle-xibilit-r" in lighting.If you like rea<iing in bed, don't use

asing

lan.rp as )'our onl)- solrrce of lighl. The severe co

tra*ct between high brightness on J-olrr book an

CIOSET VAIET F-ive fluorescent single-tube fixtures ligthis complete dressing unit for a man. Strip at eeiling insdoor gives general light for closet and seeing in-cide draweAnother strip beneath overhead drawers illuminates su

(see detaill. Slanted shoe rack is covered with transluceplastic and lighted hy tube mounted on wall near floor- Ttubes behind shielding on door light mirror and tie ra





IUMINOUS COTUMNS In these twoviews of the same bathroom, flutedglass columns shield 40-watt fluores-cent tubes, as shown in detail at left.These supply both fullJength mirrorlighting and help with the general

illumination.

Shielded 20-watt fluorescent tubesmounted outside the fluted glass parti-tions (de1ail, rriglzl) throw light insideshower and lavatory and eliminateneed for moisture-proof units. A smallunit recessed in the ceiling between

these two sections contains three 4-watt fluorescent tubes for additionallight. A separately controlled recessed

100-watt incandescent spotlight gives

additional light in lavatory if desired.

A recessed center ceiling fixture (con-

taining two 20-watt fluorescent tubes)furnishes general lighting for theentire bathrbom area.

Depending on the size of your bathroom, generallight from one or more shielded overhead fixtures is

usuallv adequate for everything except the mirror.Here at least two lights for proper light distributionare essential for accident-free shaving.

Twin fluorescent tubes are especially good be-

cause they can run the full length of the mirror, sup-pl)'ing light for both sides of the face and under thechin. A third fluorescent tube above the mirror

MIRROR IIGHTING Four handsome modernshield 75-watt incandescent bulbs to supply even light

wide mirror panels shown here. A moisture-proof incan-fixture on side wall supplies additional light over tub

(Photo, Finland House.)

wiil supply needed downJight for feminine hairdoing. And if you like to keep a tan all year round,try an adjustable sun lamp unit - also abovethe mirror.

Bathroom flxtures usually are controlled fromswitches outside the room

- to prevent any possi-

bility of shock from turning on lights while standingin tub or shower. And fixtures in the direct vicinityof either should be moisture-proof.

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nRECESSED MOISTURE-PROOF FIXTURES containing 100 watt in-

candescent bulbs light tub area both inside and outside, as wellas compartment at left. Mirrors over twin lavatories (only one

shown) are lighted by twin fluorescent tubes. A central 8 ft.recessed trofier overhead (with 4 ft. fluorescent tubes) gives

excelient general illumination. (Hedrich-Blessing photo forCrane Company.)



GARDENING AtcoVE Counter top for arranging flowers and

tending house plants encloses a small sink. Cabinet and shelves

beneath hold small garden tools and equipment. Circular shelves

are backlighted by a concealed 20-watt fluorescent tube placed

vertically along each shelf section. Niches on side walls are

lighted at top by recessed 60-watt incandescent units. Glass

panels difiuse the light and aid in growth of plants. A single2O-watt shielded fluorescent lixture is ceiling mounted forgeneral illumination.

With light - and a little imagination - you can

transform an alcove, an extra closet or the unused end of a

hall into an efficient attractive area for performing some

practical task. Here are some pleasant ideas you can easily

adapt to meet some particular need of your own.

SMAtt-sPAcE DEN Efiective lighting and decoration turn a 5 x 9 ft.room

-little larger than a generous closet

-into this handsome den or

study. Niches for collection display are lighted by 20-watt fluorescent

strips mounted on ceiling and concealed by an 8-in. apron. Cornice on two

side walis conceal ceiling-mounted, 40-watt fluorescent strips -- to illu-minate maps and provide general lighting (see delo.il). For trophy display,

a built-in glass-covered case on counter level zrt left conceals another 20-

watt fluorescent fixture mounted at front edge of case. Lamp with 100-

watt incandescent bulb has opaque oval shade to fit compactly on small

built-in desk . . . furnishes additional light for writing or reading.

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PLANNING AND SEwlNG CENTER Decorativescallopplywood cornice extends along three wal1s to conc

three ceiling-mounted, single tube fluorescent fixtur

(see detail, left)-

of 15 watts each at the sides a

30 watts at the back. These provide plenty of ligfor planning menus and writing notes at the conv

ient little drop-shelf desk. For the higher lighting le

needed for sewing, a 4-tube, 2O-watt fluorescent fixtu

is mounted on the ceiling. A 30-watt fluorescent st

concealed above niches in the back waII (see dct

riglzl) iights sewing accessories and furnishes help

sideJight directly on the work surface.



VYATT?I.IGHTING EXPERTS RECOMMEND THESE FOR HOME USE

softlight, cool'Light, superwhite or standard Insid.e Frosted Burbs

ENTRANCE AND HALL

.A

s

WA,60

+

q60 to IOO

lndire<t

Bolite

#5 wotl 60 or Z5 wqtt

As you've probably noticed, colors don't ,,look

the same" under artificial light as they do undidaylight. And the same color under i.r"uncl"."".,FIight may appear to change its shade slighdly underfluorescent light. That's why Sylvania offers incan-descent bulbs in three shades - and fluorescent tubesin seaen "shades of white". This makes it easy for vouto select

the shades of light that do the most for yourcolor schemes- create just the atmosphere you wish.

THREE SHADES OF INCANDESCENT "WHITE''Superwhire Special white inside coating gives a neutral light,neither "warm" nor "cool"

-excellent for general home use.

Sofrlishl New inside-coated Sylvania bulb with a pinkish cast

-creates a "warm" atmosphere. Flattering to skin tones and

all warm color schemes.

Coot-Lishr Newest Sylvania bulb with ,,aqua_tint,'inside coat_

ing-

creates a "cool", restful atmosphere. Enhances blues,gr€ens, greys and all cool color schemes.

SEVEN SHADES OF FI.UORESCENT "WHITE''

White Has a yellowish cast. Good with yellow color schemesand tan, pink or green accents.

Stondord Worm White Has a beige cast. Enhances reds andyellows, gives a warm tone to blues. Blends with Superwhiteincandescent.

Deluxe Worm White Like Standard 'Warm White,red element more flattering to complexions and

but witn Ofurnishings.

TIVING ROOM

wqll eoch

5o.kel

I50 woll or 5O-lOO.

l50 wolt 3-Lile ln-direcl Bolile

Bowl 6'alOO wotlBowl 8" or over

I50 wolt Reoding Lile

or 5O-lOO-l5O wolt3 -lite

DINING ROOM

IOO or l5O wotlFour or five 40 wotl

with one 75 or

IOO wott or oneZ5 wdlt R-3O

BEDROOM

60-75 wotl

eoch sockel

BATHROOM

Blends with Softlight incandescent.

Stqndqrd Cool Whire "Greys" most colors. Use only wherecolor scheme is not important, such as utility areas, workshopor garage.

Deluxe Cool Whire Like Standard Cool White, but with a redelement to correct "greying". Use for a "cool" efiect. Blendswith Cool-Light incandescent.

Soft White Has a soft pink tint that brings out pinks, tans,reds, rich b1ues. Very flattering to complexions. Can be usedwith Softlight incandescent.

Doylight Makes blues and greens bright and clear. Seldom usedin homes because of its bluish cast.

Dark coiored walls and ceiiings absorb and waste light requiremore wattage to provide satisfactory iliumination. Light colorswhich reflect light can increase your illumination from the sameamount of current consumption. The amount of light refiectedbyvarious flat opaque colors is listed below.

74

? MtscErrANEous_ /n64,K*

uTDooR TOOTROOM-

\-- OUTDOORIOO woll or Two 20 woil Fl. 24,, One 75 or

IOO watt White or I SO wott pAR-38Bowl Two 40 wolt Fl,48" Spol or Flood

White. ..80%,85%

LemonPeel ...72o/o

BabyBlue....7l%Tawny Beige. .64cio

Willow Green . 61/o

Cameo Pink .54f.DoveGrey... \Io,b

Turquoise. .. . .44%,

::::1"'":'iipCharcoal. ... .70%

Hunter Green.8.5fi

affi50 wollDecorotor

@0 or 60 wqtleqch socket

@,T:l';:,a-I

[:-j l[]""

*",,] lY eo<h ii.l€_JJ

60 wolt eoch

sockel

IOO or l5O wollKitchen Lite

F---5----1l---e_.---l

60-75 wqtleoch sockel

EXCEED WATTAGE RECOMMENDATION OF FIXTURE MANUFACTURER)



S1'lvania is one of the nation's largest lightingmanufactureys . . . and engineers its products to

meet the highest standards of lighting efficiency.

BoLh S-vlvania incandescent bulbs and fluorescent

tubes are unsurpassed in the amount of light thc'y

give and the lcngth of their useful life . . . anrl alu;ays

give 1-ou top value for 1-our home lighting dollar.

#+

Nen'est of all Sylvania bulbs with an "aqua-tint" inside coating that

restful atmosphere, plays up cool color schemes.40,60, ?5 and 100

50-1 00-1 50 *-att Threc-Lite.

SUPERWHITE

Special white coating for more com-fortable seeing reduces glare and

shadows. bt 15,25,40, 50, 60, 75,

100, 150 and 200 watts.

READING I.ITE

Special superwhite c-oating results

in lower bulb brightncss, better

diffusion- Especially for reading,

sewing, studying. 150 watts only.

INSIDE FROSTED

The standard bulbs for all general

lighting use. In 15, 2-r, 40, 50, 60,

?5, 100, 150,200.

DECORATOR

Pleasing shape designed especially

for unshaded open fixtures. Coat-

ing on lower bowl gives restful in-direct light. 50 and 1O0-watt sizes.

THREE-LITE

Offers three separate lighting levels

for l3-way floor and table lamPs- In30-70-100, 30-200-230, 50-100-150

and 100-200-300 watt sizes. Also

50-100-1 50 Indirect Bolite.

KITCHEN LITE

A newsmaller but brighter bulb

-, pedect Jor kitchens, laundries,

':-, playrooms, garages, etc. Fits a]l

,,: standard fixtures. 150 watts only'

watt sizes. Also

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Power Company

SOFTLIGHT

New Sylvania bulb rvith pearl-pink cast that creates a "warm" atmosphere, enhances

$-arm colors.40,60,75,100,150 u'att 'qizes. Also 50-100-150, 100-200-300 watt Three-

1i{s-s, 25 q'att Flamc and 50 x'att Decorator bulbs.

coot-uGH

creates a "cool

Bua Them At Your Local' Grocerg Store 'Var'ietg Store . Supermarket . Drugstore 'Hardware Store . Electr'ical Store . Ut'ili,ty or

BUG tITE

A yeilow bulb that attracts fewer

insects -- ideal for entrances,breezeways, patios, porches. Fits

all stzrndard fixtrtres. 25, 40, 60,

100, 150 and 200 watts.

PROJECTOR AND REFLECTOR

Self-contained floodlight and spot-light units. The 75 and 150:watt

hard-glass PAR-38 and the 300-

watt R-40 types can be used out-

doors. Other Reflectors in 75, 150,

300, 500, 750 watts for indoorsonlY.

INFRARED HEAT IAMP

For relieving muscular Pain, drY-

ing hair, nail polish, photoprints,

defrosting refriger:rtor, warming

cold motors, thawing PiPes. 250-

watt size with red bowl or inside-

frosted reflector.

SUN IAMPA source of vitamin D

-for a sun

bath or a sun tan. ComPlete in-

structions on package.

AND FLUORESCENT TUBEs

Ali sizes to fit standard fluorescent fixtures for both general and

decorative accent lighting in the home. In lengths from 6 to 96

incl.res ancl from 4 to 90 watts. Standard Start, Rapid Start and

Slimline Instant Start types available' Also Circline style for

cenLral ovt'rhead fixtures'



\[o<]ern living demanrls modern wiring. Andwir-ing facilities in vour homc should be adequate tomeet both todal.'5 and tomorrow's needs.

The average home todav users about three timesas mr-rch electricitr- as it did fifteen years ago . . .

ancl more than twice' as many different electricalappiiance.s . . . rvhich work laster and better, neednlore

J)owerr.And

-vou'llncecl more "Hollsepower"

too, to run all the rvork-saving appliances you'Il buyin the i'Lrture.

For instance, (lo anv of these signs of inadeqnaterviring show r-rp in vour home? (1) Dimming of lightswhen appliances are turned on. (2) Noticeable shrink-

'fhis plan shows how light switches should be

1-rlacetl in vour home to give you maximum conven-ience antl safet5r.

Srvitches shoultl be located on lock side of

age of your TV picture when extra drain is put on thesame circuit. (3) trlectric irons, toasters and otherheating-element appliances are slow in reachingmaximum operating temperatures. (4) Fuses blowand circuit breakers trip often.

Any one of these signs mean that you are notgetting enough "Housepower" to carry the increas-

ing load imposed on home circuits by todav's modernappliances.

And if that's the case, it's wise to call yourpower company as well as your electrical contractorto have your wiring system appraised and get anestimate on modernizing.

doors. Rooms with more than one entrance shouldhave switches at each entrance. For added protection,a switch in the master bedroom should controlstrategic lights both inside and outside the house.

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Sylvania Bright Ideas for Brighter Living Brochure 1957

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