syllabus.pdf - Best Deemed University in Chennai

The University may from time-to-time revise, amend or change the Regulations,

Curriculum, Syllabus and Scheme of examinations through the Academic Council

with the approval of the Board of Management.

Overall credit distribution / Course Components with credits

S.No

Semester

Total number of Subjects

Core / Elective / Lab / Internship / Project Work

Credit Distribution

Total Credits

Total Credits for the Semester

Credits

No. of Subjects

1 I 8 7 Core 4 7 2829

1 Practical (MOOC) 1 1 1

2 II 9 7 Core 4 7 28

351 Practical

(Community Development

Project)

1 1 1

1 Internship 6 1 6

3 III 7 7 Electives 3 7 21 21

4 IV 3 1 Core 3 1 3

171 Core 4 1 4

1 Project 10 1 10

Total 102

MBA (HOSPITAL AND HEALTH CARE MANAGEMENT) - REGULATIONS 2021SEMESTER I

Code CourseHour / Week

CMaximum Marks

L T P CA SEE Total

21CMBM11 Management Principles & Organisational Behaviour 4 0 0 4 40 60 100

21CMBM12 Business Statistics 4 0 0 4 40 60 10021CMBM13 Managerial Economics 4 0 0 4 40 60 100

21CMBM14Financial Reporting , Statements & Analysis 3 1 0 4 40 60 100

21CMBM15Legal & Business Environment 4 0 0 4 40 60 100

21CMBM16Business Communication & Soft Skills for Hospitals 4 0 0 4 40 60 100

21CMBM17Computer Applications for Hospitals 4 0 0 4 40 60 100

21PMBM11

Community Development Project / MOOC / Outbound Experiential Learning Programme

0 0 2 1 40 60 100

27 1 2 29

SEMESTER II


CMaximum Marks

L T P CA SEE Total21CMBM21 Quantitative Techniques 4 0 0 4 40 60 100

40 60 100

21CMBM22 Financial Management for Hospitals

4 0 0 4

21CMBM23 Human Resources Management 4 0 0 4 40 60 100

21CMBM24 Marketing Management 4 0 0 4 40 60 100

21CMBM25 Operations Management for Hospitals 4 0 0 4 40 60 100

21CMBM26 Research Methodology 4 0 0 4 40 60 100

21CMBM27Organization and Management Of Hospital & Health care Units

4 0 0 4 40 60 100

21PMBM21 Community Development Project 0 0 2 1 40 60 100

21IMBM21 Internship 0 0 12 6 40 60 10028 0 2 35

SEMESTER III


CMaximum Marks

L T P CA SEE Total21EMBM…. Elective I 3 0 0 3 40 60 10021EMBM…. Elective II 3 0 0 3 40 60 10021EMBM…. Elective III 3 0 0 3 40 60 10021EMBM…. Elective IV 3 0 0 3 40 60 10021EMBM…. Elective V 3 0 0 3 40 60 10021EMBM…. Elective VI 3 0 0 3 40 60 10021EMBM…. Elective VII 3 0 0 3 40 60 100

21 0 0 21

SEMESTER IV


CMaximum Marks

L T P CA SEE Total21RMBM41 Project 0 0 20 10 100 200 30021CMBM41 Social Entrepreneurship 3 0 0 3 40 60 10021CMBM42 Universal Human Values 4 0 0 4 40 60 100

7 0 20 17

TOTAL CREDITS: 102

LIST OF COURSESELECTIVE COURSES

ELECTIVE COURSES L T P C

HEALTH CARE INFORMATION SYSTEMS 3 0 0 3

HEALTH CARE LAWS & ETHICS 3 0 0 3

NETWORKING 3 0 0 3

MEDICAL TOUR AND OPERATION 3 0 0 3

ALLOPATHIC THERAPY IN MEDICO TOURISM 3 0 0 3

ALTERNATIVE THERAPY IN MEDICAL TOURISM 3 0 0 3

QUALITY MANAGEMENT & HOSPITAL ACCREDITATION SYSTEMS

3 0 0 3

MANAGEMENT OF SUPER SPECIALTY SYSTEMS 3 0 0 3

HOUSEKEEPING MANAGEMENT AND DIETARY SYSTEM 3 0 0 3

MEDICAL RECORDS MANAGEMENT 3 0 0 3

AMBULANCE AND TRANSPORT MANAGEMENT 3 0 0 3

HOSPITAL FRONT OFFICE MANAGEMENT 3 0 0 3

HOSPITAL AND PATIENT RELATION MANAGEMENT 3 0 0 3

MEDICAL INSURANCE 3 0 0 3

STRATEGIC MANAGEMENT FOR HOSPITALS 3 0 0 3

HOSPITAL ARCHITECTURE PLANNING, DESIGN & MAINTENANCE

3 0 0 3

CLINICAL SERVICES 3 0 0 3

HOSPITAL SUPPORT SERVICES 3 0 0 3

EPIDEMIOLOGY AND PUBLIC HEALTH SYSTEMS

PRACTICAL COURSES

SEMESTER SUBJECT CODE

PRACTICAL COURSES L T P C

1 21PMBM11

Community Development

Project / MOOC / Outbound

Experiential Learning

Programme

0 0 2 1

221PMBM21

Community Development

Project 0 0 2 1

2 21IMBM21 Internship 0 0 12 6

421RMBM41 Project 0 0 20 10

COURSE CODE DEFINITIONS

L LECTURE

T TUTORIAL

P PRACTICAL

C CREDITS

CC CORE COURSES

EC ELECTIVE COURSES

PC PRACTICAL COURSES

SEMESTER I

21CMBM11 MANAGEMENT PRINCIPLES AND ORGANIZATIONAL 4 0 0 4

BEHAVIOUR

COURSE OBJECTIVE:

To describe the fundamentals of Management, significance, scope of management, levels

of manager, functions of a manger and basics of organizational behavior.

To discuss the development of management thought

To examine and analyze the behavior of individuals and groups in organizations by

understanding the concepts of learning, attitudes & perceptions.

To understand about the organizational structure, its types, decentralization and delegation

of the authority.

UNIT I INTRODUCTION TO MANAGEMENT 12

Introduction to Management and Organizational Behavior: Concept of Management,

Applying Management theory in practice, Evolution of management thought, Management

process and Functions – Managerial Roles – OB Model – Contributing disciplines of OB –

MBO

UNIT II INDIVIDUAL PROCESS IN ORGANIZATIONS 12

Individual Processes in Organizations: Foundations for Individual Behavior – Learning -

Attitudes and Job satisfaction – Personality and values – Perception - Motivation and

Organizational performance. Contemporary theories of motivation.

UNIT III INTERPERSONAL PROCESS IN ORGANIZATIONS 12

Interpersonal process in Organizations: -Communication Process -Methods – Barriers -

Grapevine. Transactional Analysis. Group Dynamics: Typology of Groups -Conflicts in

groups - Leadership Models and Concepts – leadership theories – Decision making and

negotiation - Power and Politics.

UNIT IV ORGANISATIONAL PROCESS 12

Organizational Process and Characteristics: Dimensions of Organization structure –

Authority, Responsibility, and Accountability – Delegation – Centralization,

Decentralization – Line and Staff Relationship.

UNIT V ORGANIZATIONAL DEVELOPMENT 12

Organizational Development: Resistance to Change - Organizational change -

Organizational development – Stress management – Business ethics and corporate social

Responsibility.

TOTAL: 60 HOURS

COURSE OUTCOMES:

At the end of the course, the students will be able to:

CO – 1 : Assess the fundamentals of organizational behavior and OB Model

CO – 2 : Analyze the behavior of individuals and groups in organizations

CO – 3: Describe the concept of leadership, communication, power and conflict

resolution

CO – 4 : Demonstrate the dynamics of organizational change.

CO – 5 : Identify the major issues in business ethics and corporate social responsibility.

TEXT BOOKS:

1. Harold Koontz & Heinz Weihrich, “Essentials of Management”, TMH, 10th Edition, 2007.

REFERENCE BOOKS:

1. Michael A. Hitt, J. Stewart Black, and Lyman W. Porter, Management, Pearson, 11th

Edition, 2011.

2. Koontz &Weirich, Essentials of Management, Tata McGraw Hill Publishing Company, New

Delhi. Stoner, Freeman & Gilbert, Management, PHI, 6th Edition.

3. Robbins.S.P. Fundamentals of Management, Pearson, 2003. Robbins.S. Organisational

Behaviour, X edn., Prentice-Hall, India.

WEB SOURCES:1. https://us.sagepub.com/en-us/nam/principles-and-practices-of-management-and-

organizational-

behaviour/book251882#:~:text=Principles%20and%20Practices%20of%20Management%

20and%20Organizational%20Behaviour%20provides%20a,performance%20in%20the%2

0global%20era.

2. https://courses.lumenlearning.com/wmopen-organizationalbehavior/chapter/management-

theory-and-organizational-behavior/

3. https://online.nwmissouri.edu/articles/mba/why-managers-understand-organizational-

behavior.aspx

21CMBM12 BUSINESS STATISTICS 4 0 0 4

COURSE OBJECTIVE:

To impart knowledge of basic statistical tools & techniques with emphasis on their

application in Business decision process and Management.

To focus on more practical than theoretical.

To do statistical analysis informs the judgment of the ultimate decision-maker—rather

than

replaces it—some key conceptual underpinnings of statistical analysis will be covered to

insure the understandability of its proper usage.UNIT I INTRODUCTION 12Introduction to Statistics - Collection of Data - Measures of Central Tendency & Dispersion in

Frequency DistributionUNIT II PROBABILITY THEORY 12Probability Theory – Addition, Multiplication & Baye’s Theorem, Test for Normality.

UNIT III CORRELATION 12Correlation-Karl Pearson’s and Rank Correlation, Regression (linear)

UNIT IV HYPOTHESIS TESTING 12

Hypothesis Testing –Test for Single Mean& Two Mean– Chi-Square test, F test – ANOVA.UNIT V TESTS 12

Index Nos-Unweighted and Weighted-Test of Consistency, Time Series Analysis-Measurement of

Secular Trend-Seasonal VariationsTOTAL: 60 HOURS

COURSE OUTCOMES: At the end of the course, the students will be able to:

CO – 1 : Explain and evaluate various measures of central tendency and measures of dispersion.

CO – 2 : Estimate probabilities by applying probability theory

CO – 3 : Calculate correlation, regression and rank correlation

CO – 4 : Construct hypotheses and test them by applying statistical tools.

CO – 5 : Apply Time Series Analysis in Market Prediction Rates

TEXT BOOKS:1. R.S.N. Pillai, V. Bagavathi,” Statistics”, S.Chand Limited, 7th Ed,2008

2. N.D. Vohra, “Business Statistics”, Tata McGraw-Hill Education, 2nd Ed,2013

3. G. V. Shenoy, Uma K. Srivastava, S. C. Sharma,” Business Statistics”, New Age

International,2nd Ed, 2005

4. Beri, ”Business Statistics” Tata McGraw Hill,2nd Ed,2009

REFERENCE BOOKS:

1. Keller. G, ”Statistics for Management”, Cengage Learning, 1st Ed, 2009.

2. J. K Sharma, “Business Statistics”, Pearson, 2nd Ed, 2010.

3. Arora PN &others,” Complete Statistical Methods”, S. Chand, 3rd Ed, 2010

WEBSITES:

1. https://www.statisticshowto.com/business-statistics/

2. https://machinelearningmastery.com/statistical-hypothesis-tests/

WEB SOURCES:1. https://d3bxy9euw4e147.cloudfront.net/oscms-

prodcms/media/documents/Introductory Business Statistics-OP.pdf

2. https://statisticsbyjim.com/basics/probability-distributions/

21CMBM13 MANAGERIAL ECONOMICS 4 0 0 4

COURSE OBJECTIVE:

The study the concept of Managerial Economics by applying a series of basic economics

principles.

To gain knowledge on issues related to optimal pricing strategies, demand forecasting, and

optimal financing, appropriate hiring decisions, and investment decisions, among others,

can be successfully tackled with managerial economics tools.

To analyse how to incorporate a global perspective to their managerial economics box of

tools.

UNIT I INTRODUCTION 12

Introduction to Managerial Economics – Nature and scope of macroeconomics -

Incremental principle – equimarginal principle – some decision rules – The risk and

uncertainty theory –optimization techniques – Baumol’s sales maximization – least-cost

combination.

UNIT II DEMAND DECISIONS 12

Demand Decisions – Demand analysis – elasticity of demand – demand forecasting –

types & methods of demand forecasting – trend projection method – least square method

of demand forecasting limitations & uses

UNIT III OUTPUT DECISIONS 12

Input-Output Decisions - Production function – Cost and managerial decision making –

Cobb-Douglas production functions – Law of variable proportion – short run cost output –

long run cost output – economies and dimensions of scale of production.

UNIT IV PRICE-OUTPUT DECISIONS 12

Price-Output Decisions - Market Environment of Price Output Decisions by the Firm and

the Industry – Pricing under perfect competition – digopoly pricing strategies and tactics –

pricing – pricing in life-cycle of a product -Profit-Maximization & Competitive Markets-

Price-Searchers, Cartels, Oligopoly-Advanced Pricing and Auctions.

UNIT V ECONOMIC THEORY 12

The Firm in Theory and Practice - Economic Theory of the Firm – The Behavioral Theory

of the Firm - Managerial Theories of the Firm – Profit concepts & analysis – Game Theory

and Asymmetric Information.

TOTAL: 60 HOURS


CO – 1 : Define the basic elements of managerial economics aspects of the firm.

CO – 2 : Discuss the demand analysis decisions methods as to forecasting.

CO – 3 : Apply the managerial decision functions of the firm.

CO – 4 : Examine and elaborate the basic theories related to business practices.

CO – 5 : Appraise on the decision as to environment and given

TEXT BOOKS:

1. Dean Joel, Managerial Economics, PHI, New Delhi, 1976, First Edition

2. Douglas Evan J, Managerial Economics, Theory, Practice & Problems; PHF, New Delhi;

1983, First Edition

REFERENCE BOOKS:

1. K.K. Seo, Managerial Economics, Richard D. Irwin Inc. 1988

2. I.C. Dhingra, Essentials of Managerial Economics - Theory, Applications and Cases

Sultan Chand, New Delhi, 2003

WEB SOURCES:1. https://www.cheggindia.com/career-guidance/managerial-economics-principals-types-and-

scope/

2. https://theinvestorsbook.com/managerial-economics.html

3. https://www.analyticssteps.com/blogs/what-managerial-economics-definition-types-

nature-principles-scope

21CMBM14 FINANCIAL REPORTING, STATEMENTS & ANALYSIS 3 1 0 4

COURSE OBJECTIVE:

To think in a new and more creative way when analyzing or forecasting financial

information.

To introduce new tools common to financial statement analysis and how to use them in

practical applications.

To understand how financial statement information can help solve business problems and

increase the ability to read and understand financial statements and related information.


Introduction to Management Accounting-Need and Importance –– Accounting concepts &

conventions – Accounting Standards - Overview of IFRS and GAAP. Mechanics of

Accounting: Double entry system of accounting, journalizing of transactions; ledger

posting and trial balance, preparation of final accounts, Profit & Loss Account, Balance

Sheet.

UNIT II ANALYSIS OF FINANCIAL STATEMENTS 12

Analysis of financial statement: Ratio Analysis- solvency ratios, profitability ratios, activity

ratios, liquidity ratios, market capitalization ratios; Common Size Statement; Comparative

Balance Sheet and Trend Analysis of manufacturing, service & banking organizations.

UNIT III FUNDS FLOW AND CASH FLOW ANALYSIS 12

Fund Flow Analysis: Meaning – uses – Preparation of Fund Flow Statement. Cash Flow

Analysis (as per Accounting Standard 3): Meaning – uses – Preparation of Cash Flow

Statement.

UNIT IV CAPITAL BUDGETING AND MARGINAL COSTING 12

Capital budgeting – meaning –steps – different types of investment decisions - Different

methods – Payback, Net Present Value, Internal rate of return, Profitability index, Average

rate of return – Capital rationing Marginal costing – Cost Volume Profit analysis – Break

Even analysis – Applications of marginal costing

UNIT V BUDGETING AND FINANCIAL REPORTING 12

Budgeting – Different types of budgeting – Cash budget – Flexible budget. Financial

reporting –Concepts – users, Objectives of financial reporting – Qualitative characteristics

of information in financial reporting – basic problems of disclosure – Role of SEBI in IFRS

– Statutory disclosures in IFRS – Corporate reporting practices in India- Challenges in

financial reporting TOTAL: 60 HOURS


CO – 1 : State the importance of common accounting standards

CO – 2 : Estimate Budgeting and Financial Reporting

CO – 3 : Prepare financial statements through ratio analysis.

CO – 4 : Analyze financial reports of financial instruments, mutual funds,

CO – 5 : Analyze cash flow and fund flow statement

TEXT BOOKS:

1.R.S.N.Pillai & Bagavathi – Management Accounting, Chand & Co. Ltd., New Delhi, 6TH

edition 2002.

2.T.S.Reddy & Y.Hari Prasad Reddy – Financial and Management Accounting, Margham

publications, 12TH edition 2004.

21CMBM15 LEGAL & BUSINESS ENVIRONMENT 4 0 0 4

COURSE OBJECTIVE:

To create the knowledge of Legal perspective and its practices to improvise the business.

To describe the nature and classes of contracts.

To identify the elements needed to create a contract.

To read, interpret the various act related to business, property and business.

To identify the rights related to copyrights and patents.


Legal Aspect of Business: Introduction to Business Laws- Business Management and

Jurisprudence; structure of the Indian Legal Systems: sources of Law; Manager and Legal

System

UNIT II LEGAL ASPECTS 12

Fundamentals of contract laws-Formation of Contracts;- Principles of Contract Laws-

Legality of Object Consideration; Performance of contract-Discharge of contract- breach of

contract-Quasi contracts.

UNIT III CONTRACT MANAGEMENT 12

Contract Management-Special Contracts-Laws of Agency; Principal-Agent Problem-

Bailment, Pledge, Guarantee and Indemnity-Sales of Goods- Principles of Sales of

Goods.

UNIT IV TRANSFER OF OWNERSHIP& PROPERTY 12

Transfer of Ownership& Property–Performance of contract-Consumer Protection Laws-

Law relating to Business Organizations-Partnership Trusts- Company form of

organization.

UNIT V COPYRIGHTS & TRADEMARKS 12

Protecting the property of Business-Copyright, Trademark, secret, Geographical

Indications-Alternate Dispute resolutions.

TOTAL: 60 HOURS


CO – 1 : Draft a simple employment contract

CO – 2 : Arrange the basics elements of contracts and classifications of contract

CO – 3 : Improve their awareness and knowledge about functioning of local business.

CO – 4 : Improve their awareness and knowledge about functioning of global business.

CO – 5 : Gather knowledge on evolvement of business enterprises

TEXT BOOKS:

1. N.D.Kapoor, Elements of Mercantile Law, S.Chand& Sons, 2013

2. P.P.S.Gogna, Mercantile Law, S. Chand & Co. Ltd., India, Fourth Edition, 2008.

3. Dr. Vinod, K. Singhania, Direct Taxes Planning and Management, 2008.

4. Richard Stim, Intellectual Property- Copy Rights, Trade Marks, and Patents, Cengage

Learning, 2008.

REFERENCE BOOKS:

1. Balachandran V., Legal Aspects of Business, Tata McGraw Hill, 20

2. Daniel Albuquerque, Legal Aspect of Business, Oxford, 20

3. Ravinder Kumar– Legal Aspect of Business. – Cengage Learning, 2nd Edition-2011.

WEB SOURCES:

1. https://www.airtract.com/article/the-legal-environment-of-business-%E2%80%93-a-

complete-

guide#:~:text=Legal%20environment%20of%20business%20is,the%20scope%20of%20th

e%20firm.

2. https://www.indiastudychannel.com/resources/.6169-What-Legal-Environment.aspx

3. https://www.lawteacher.net/free-law-essays/international-law/the-law-that-regulates-

businesses-in-united-state-of-america-international-law-essay.php

21CMBM16BUSINESS COMMUNICATION & SOFT SKILLS FOR

HOSPITALS4 0 0 4

COURSE OBJECTIVE:

To study the communication skills

To apply it in practical business situations, written exercises & e-mails and letters: Re-

writing and re-framing of sentences are being delivered.


Fundamentals of Communication, Business Communication, The Communication Model,

Communicating in teams, Overcoming the Barriers to Communication. Non-verbal

communication, Introducing the 7 Cs of business writing – Candid, Clarity, Complete,

Concise, Concrete, Correct and Courteous, writing business messages, The Stages in

writing, Pre writing, Writing and Post writing.

UNIT II REVISING AND CHECKING MESSAGES 12

Revising to improve the content and sentence structure, Avoiding redundant phrases and

words, Proof-reading to correct grammar, spelling, punctuation, format, and mechanics,

Evaluating whether the message achieves its purpose. The Process of Writing E Mails,

breaking it Down – The PAIBO Technique, Structuring an E Mail – The 3 T’s –

Introduction, Body and Conclusion, Effective Subject lines, Salutation and Signing off.

Business reports and Proposals, Format, visual aids and contents, Oral Business

presentations

UNIT III ETIQUETTE AND INTERVIEW 12

Meaning, Body Language, Gesture, Postures, Expressions, Dress code, Etiquette etc...

Public speaking and Speech composition Technical Speeches and non technical

presentation Principles of effective speaking and Presentations. Interview, Exit interview,

Appraisal etc.. Importance of Interview, Art of conducting and giving interview Types of

Interviews like Placement interview Discipline interview, Appraisal interview, Exit interview

etc...

UNIT IV MEETING AND LETTERS 12

Opening and closing of meeting, Brain storming, e-meeting etc.. Importance of Meeting

Procedure of conducting Group Discussions Significance of Brain Storming in Business

Decisions, Advantages/Disadvantages of E-Meeting Preparing Agenda and Minutes of the

meeting. Inquires, Circulars, Quotations, Orders, Memo, Minutes, Notice etc... Types of

Letters : Letter Writing – letters - Business letters. Application for a job / covering letter

with bio-data. Attitude. Negotiation skills Social Conversation - Values and ethics -

Managing stress.

UNIT V SOFT SKILLS 12

Principles of group discussion - Purpose of group discussion - Preparation - Skills to be

acquired — communication, leadership, problem-solving - Effective participation.

Personality Enrichment - Positive attitude - SWOT Analysis - Self-confidence and

motivation - Inter-personal skills - Projecting a positive social image Time Management -

Goal setting and prioritisation - ABC Analysis—preparing a personal schedule - Short term

and long term goals - Implementing goals - Task list organisation Leadership Skills -

Setting objectives and taking initiatives - Persuading and negotiating - Team work -

Maintaining morale - Inspiring others

TOTAL: 60 HOURS


CO – 1 : Recall the basics of communication and its process, elements and importance.

CO – 2: Evaluate the effectiveness of revising, checking and proof reading the

messages.

CO – 3 : Discuss the concept of Etiquette and significance of Interviews

CO – 4 :Identify different types of letters to make effective internal and external

correspondence

CO – 5 : Evaluate the effectiveness of revising and checking the messages.

TEXT BOOKS:

1. Sanjay Kumar &Pushpalatha, Communication Skills, Oxford University Press, 2011.

2. Kaul& Asha, Effective Business Communication, PHI 2nd Edition, 2006.

REFERENCE BOOKS:

1. Lesikar R.V &Flately M V, Basic Communication Skills for empowering the internet

generation, Tata-McGraw Hill, 2009.

2. Sharma R C & Mohan K, Business Correspondence & Report Writing, TMH, 2009.

WEB SOURCES:1. https://www.softskillsusa.com/what-is-meaning-of-business-communication-skills.php2. https://www.atctraining.com/soft_skills_definition_of_communication.htm3. https://www.jobwise.co.uk/the-importance-of-soft-skills-in-business/

21CMBM17 COMPUTER APPLICATIONS FOR HOSPITALS 4 0 0 4

COURSE OBJECTIVE:

To introduce the essential concepts necessary to make effective use of the computer.

To understand what a computer can do, how it works, and how it can be used to create

documents using word processing and spreadsheet applications for personal and business

use.


History of Computer – Definition – Types of Computers – Desktop Computer – Laptop –

Functions of Computer – Application and Current Trends for business related problems

UNIT II HARDWARE & SOFTWARE 12

Hardware System – Types of Hardware: Input, storage and output devices – Internal and

External Parts of Hardware – Software – System Software: Operating System (OS) such

as Microsoft Windows and Macintosh – Application software – Internet

UNIT III MICROSOFT WORD 12

Microsoft Word – History, Version – Features of Word Such as File Creation, Formatting,

Editing, Paragraph Formatting, Inserting Header and Footer and Page Number, Inserting

Tables, Inserting Symbols, Print Review and Printing

UNIT IV MICROSOFT EXCEL 12

Microsoft Excel – History, Version – Features of Excel Such as File Creation, Formatting,

Editing, Organizing the Worksheet, Formulas/Functions, Sorting, Filters, Creating Charts,

Print Review and Printing

UNIT V MICROSOFT POWERPOINT 12

Microsoft PowerPoint – History, Version – Features of PowerPoint Such as File Creation,

Slide Creation, Formatting, Editing, Adding Transitions and Animation, Print Review and

Printing.

TOTAL: 60 HOURS


CO – 1 : Describe the fundamentals of computer.

CO – 2 : Explain the basics of hardware and software.

CO – 3 : Identify different components of hardware systems.

CO – 4 : Discuss about the word processing using Microsoft Word.

CO – 5 : Demonstrate working with Spreadsheets using Microsoft Excel.

TEXT BOOKS:

1. Turban Rainer and Potter – Introduction to Information Technology, John Wiley & Sons,

2005.

2. Richard D Gitlin, Jeremiah F Hayes, Stephen B Weinstein, Data Communications

Principles, Springer, 1992

REFERENCE BOOKS:

1. William Stallings, Data and Computer Communications, Prentice Hall, 2007

2. Behrouz A. Forouzan, DeAnza College, Data Communications and Networking, McGraw-

Hills, 2007

3. N.D.Birrell, M.A. Ould, A Practical Handbook for Software Development, Cambridge

University Press, 1988

4. Sanjay Saxena, A first course in computers, Vikas Publishing House Pt. Ltd. 2000

WEB SOURCES:

1. https://mcc.iavalley.edu/academic/computer-science-information-technologies/computer-

applications-business/

2.

https://www.oakton.edu/academics/academic_departments/computer_app_business/index

.php

3. https://visionarybusinessperson.com/computer-application-in-business/

21PMBM11 MOOC 0 0 2 1

Course Objectives:The objective of this course is to take the best teaching learning resources to all to

create a levelled platform. To make use of the Indian massive online to the aspiring

youth of India

The students will select a MOOC course from the Swayam platform.

They will spend 2 hours per week undergoing this practical MOOC course under the

guidance of a faculty.

Every course will have a minimum of 8 to a maximum of 12 assignments depending

on the duration of the course.

Assignments will be submitted as per the requirements of the course.

The marks scored in the assignments will be taken for internal assessment marks.

The students will appear for a final practical exam conducted by VISTAS.

Course Outcomes:

CO – 1 : Understand the latest developments in the field of study

CO – 2: Explain the students with latest information about the field of

study

CO – 3 : Apply the skills in the business world

CO – 4 : List the various skills gained through this course

CO – 5 : Summarize the concepts for application

SEMESTER II

21CMBM21 QUANTITATIVE TECHNIQUES 4 0 0 4

COURSE OBJECTIVE:

To acquaint the student with the applications of Statistics and Operations Research to

business and industry

To help them to grasp the significance of analytical techniques in decision making.

To test on the application of Operations Research to business related problems.

UNIT I LINEAR PROGRAMMING 12Operations Research – Linear programming (LP) – Formulation – Graphical Solutions – Simplex

Method – Duality Concepts – Sensitivity Analysis – Using Excel solver to solve LP ProblemsUNIT II TRANSPORTATION AND ASSIGNMENT 12Transportation Model – Initial Solution: North West Corner Rule, Least Cost Method, Vogel’s

Approximation method – Assignment Problem.

UNIT III NETWORK MODELS 12

Network Models – Shortest Path Problem: PERT & CPM – Maximum Flow Problem – Minimum

Spanning TreeUNIT IV GAME THEORY 12

Game Theory – Game – Zero-sum games and Non-zero sum games – Pure & Mixed Strategy –Maximin–Minimax Principle – Dominance Property.

UNIT V QUEUING & SIMULATION 12

Queuing System – Four elements – Kendall’s Notation – Queuing models – Birth and Death Model–

Simulation– Type: Discrete and Continuous simulation – Simulation modelsTOTAL: 60 HOURS

COURSE OUTCOMES:At the end of the course, the students will be able to:

CO – 1 : Construct linear programming models and explain the solution.

CO – 2 : Synthesize and evaluate transportation, assignment problems

CO – 3 : Synthesize and evaluate network models

CO – 4 : Synthesize and assess game theory

CO – 5 : Evaluate the Queuing System

TEXT BOOKS:1. Tulsian, P. C., Vishal Pandey, Quantitative Techniques – Theory and Problems, Pearson

Publications, 2006.

2. Sankar P. Iyer, Operations Research, Tata McGraw-Hill Education, 2008

REFERENCE BOOKS:

1. Hamdy A. Taha, Operations Research-An introduction, Pearson Education, 8th Edition /

Prentice Hall of India, 2007.

2. A. Ravindren, Don T. Phillips and James J. Solberg, Operations Research Principles andPractice, John Wiley and Sons, 2nd edition, 2000.

WEBSITES:1. https://www.britannica.com/science/linear-programming-mathematics

2. https://www.iitg.ac.in/skbose/qbook/qbook.html

WEB SOURCES:1. https://www.slideshare.net/beautifulneha/transportation-problem-in-operational-

research

2. https://www.slideshare.net/benghuid/game-theory-6705811

21CMBM22 FINANCIAL MANAGEMENT FOR HOSPITALS 4 0 0 4

COURSE OBJECTIVES:

To familiarize the students with the various sources of Finance which a business

house can mobilize.

To develop the ability to measure the risk and return of various the portfolios.

To develop the skills to analyze the impact of various financing alternatives on the

wealth maximization and valuation of the firm.


Financial environment – markets – exchanges – Financial statements - Financial

Management - An overview, Scope of Financial Management, Agency problem,

Organization of finance function - Financial decisions, emerging role of Finance

Managers in India- Time Value of Money – Financial planning

UNIT II INVESTMENT DECISION 12

Capital Budgeting: Principles and techniques, Nature of capital budgeting ––

Procedure, Advantages and Limitations- Evaluation Techniques, Payback,

Accounting rate of return, Net Present Value, Internal Rate of Return, Profitability

Index– Capital rationing – Risk analysis in capital budgeting – Capital budgeting

practices in India

UNIT III SOURCES OF FINANCE 12

Long term sources of finance -Cost of Capital – Meaning and Significance –

Components – Cost of Equity, Cost of Debt, Cost of Preferred capital, Cost of

retained earnings and weighted average cost of capital

UNIT IV FINANCING AND DIVIDEND DECISIONS 12Capital Structure Theories-Net Income , Net Operating Income Approaches and MM

hypothesis-Optimal Capital Structure-Factors Affecting Capital Structure-EBIT/EPS -

Capital Structure Policies in Practice -Financial, Operating and Combined Leverages

Dividend decision – Dividend policy - Dividend theories – Walter -Gordon and MM

theory - forms of dividend – forms of dividend policy – Share split – Buyback of shares

– Financing and Dividend decision practices in India

UNIT V LIQUIDITY DECISIONS 12

Working capital – Concepts – Types – Determinants – Estimation of working capital

requirement - Managing the components of working capital – Receivables

management and factoring – Inventory management – Cash management –Working

capital finance – Liquidity decision practices in India.

Total 60 hrs

COURSE OUTCOMES:

CO – 1: Describe about various financial management concepts

CO – 2: Categorize and analyze different capital budgeting techniques

CO – 3: Estimate cost of capital for long term source of finance

CO – 4: Outline various capital structure theories and dividend theories

CO –5: Analyse working capital management techniques to maximize the

shareholders' value

TEXT BOOKS: 1. I.M.Pandey, Financial Management, Vikas publishing house Ltd., 9th edition, 2007.

2. M.Y.Khan and P.K.Jain, Financial Management, Tata McGraw Hill, 4th Edition, 2004.

REFERENCE BOOKS:1. James C.Vanhorne, Financial Management and Policy, Pearson Education Asia,1998

2. Brigham & Houston – Fundamentals of Financial Mgmt., Thomson

Cengage Learning, 13th Edition, 2014

3. Prasanna Chandra, Financial Management Theory and Practice, Tata McGraw Hill, 7th

Edition, 2008.

4. Machiraju, Indian Financial System, Vikas Publishing house.2002

5. Bhalla.V.K, International Financial management – Text and cases, Anmol

publications, New Delhi.2004

6. P.V.Kulkarni, Corporate finance, Himalaya Publishing house.2001

7. S.C.Kuchhal, Corporate finance, Chaitanya Publishing house.2001

WEB SOURCES:

1. Financial Markets: https://corporatefinanceinstitute.com/resources/knowledge/trading-

investing/financial-markets/

2. https://byjus.com/commerce/what-is-financial-market/

3. Long, medium and short term source of finance:

https://efinancemanagement.com/sources-of-finance

4. Investment decision: https://www.economicsdiscussion.net/financial-

management/types-of-financial-decisions-in-financial-management/31652

5. Investment methodshttps://economictimes.indiatimes.com/wealth/invest/top-10-

investment-options/articleshow/64066079.cms?from=mdr

6. Problems: Dividend models, Capital budgeting:

https://nptel.ac.in/courses/110/107/110107144/

7. Working capital: https://www.accountingnotes.net/working-capital/working-capital-

meaning-and-components-business/11033

21CMBM23 HUMAN RESOURCES MANAGEMENT 4 0 0 4

COURSE OBJECTIVE:

To teach relevant, practical and applicable human resource management skills to equip the

student with the foundation competencies for working as HR practitioners in business.

To highlight the important challenges facing managers and employees in today's business

climate.

To introduce contemporary theory and practice in modern human resource management

and the range of tools and methods available to address HR challenges and problems.

UNIT I HUMAN RESOURCE MANAGEMENT 12

Meaning, Scope & Objectives of HRM, Evolution of HRM, Difference between PM & HRM,

HRM function’s, HR Policy & procedures. Competitive challenges influencing HRM

Qualities & qualification of HR Manager, Line & Staff Roles and Responsibilities of HR

Manager/Departments, HR as a factor of Competitive Advantage

UNIT II HUMAN RESOURCE PROCESS 12

Human Resource Planning – Job Analysis and Design -Recruitment - Selection and

placement process – Types of interviews, Placement, Orientation & Induction, Determining

training needs analysis, Delivery Methodology, Evaluation, Capacity Building.

UNIT III MANAGING CAREERS 12

Career Planning & Development vs. Employee development. Career stages – Career

Choices and Preferences, Mentoring and Coaching, Time Management. Employee

Separations, Downsizing & Outplacement, HRIS, Fundamentals of Industrial Relations and

Fundamentals of Labour Laws

UNIT IV PERFORMANCE MANAGEMENT 12

Purposes of Performance Management, Performance Appraisal Methods, limitations and

problems, Punishment and Promotion, Job evaluation. Wage & Salary fixation, incentives,

bonus, ESOPs. Insurance, Fringe Benefits.

UNIT V CONTEMPORARY ISSUES IN HRM 12

Talent Management, Competency Mapping, Industrial Relations – Health & Safety issues,

grievance handling, D Work Life Balance, Quality of Work Life, HRD in India, International

HRM

TOTAL: 60 HOURS


CO – 1 : Discuss the History and evolution of HRM.

CO – 2 : Explain the importance of HRM in the organizations

CO – 3 : Assess the major HRM functions and processes of HRM planning

CO – 4 : Identify strategic HR planning and the HRM process to the organization’s

strategic.

CO – 5 : Explain how training helps to improve the employee performance.

TEXT BOOKS:

1. Aswathappa.K, Human Resource Management, Text and Cases, Tata McGraw Hill, New

Delhi. 2014

2. Gupta. S.C, Advanced Human Resource Management, Strategic Perspective, ANE Books

Pvt. Ltd, New Delhi.2009.

REFERENCE BOOKS:

1. Angela Baron and Michael Armstrong, Human Capital Management (Achieving Added

Value through People), Kogan Page Limited, United States. 2007

2. Anuradha Sharma and Aradhana Khandekar Strategic Human Resource Management.

Response Books, New Delhi. 2006

3. Beer et al, Managing Human Assets, The Free Press: Maxwell Mac Millan Inc, New York.

1984

WEB SOURCES:1. https://open.lib.umn.edu/humanresourcemanagement/chapter/1-1-what-is-human-

resources/

2. https://www.hrdconnect.com/2019/05/22/what-is-hr-management-in-an-organisation/

3. https://www.thebalancecareers.com/what-is-human-resource-management-1918143

21CMBM24 MARKETING MANAGEMENT 4 0 0 4

COURSE OBJECTIVE:

To understand the basics of market, marketing, marketing environment and business

environment and its domain knowledge.

To understand the core concepts in marketing concepts, critical thinking, problem solving

an analysis


Understanding the term Marketing-Importance of Marketing-Scope of Marketing-Core

Concepts-Company Orientation toward marketplace-Marketing and Customer Value-

Marketing Environment-Micro and Macro Environment.

UNIT II CONSUMER MARKETS 12

Consumer Markets: Model of Consumer Behavior, Seven Os Structure, Factors Affecting

Consumer Behavior, Stages in the Adoption Process, Industrial Markets -Characteristics,

Industrial Buyer Behavior, Service Marketing-Characteristics-Marketing Strategy.

UNIT III MARKET SEGMENTATION 12

Market Segmentation: Levels and Bases for Segmentation, Segmenting Consumer

Markets, Business Markets, Market Targeting -Evaluating Market Segments -Product

Positioning for competitive advantage, Positioning Strategies.

UNIT IV MARKETING PROGRAMME 12

Marketing Programme: Decisions Involved in Product, Branding, Packaging, Product

Extension Strategies - Product Line and Product Mix Decisions, New Product

Development, Product Life Cycle. Pricing Products, Strategies, Distribution -Channels,

Channel Management Decisions, Promotion Mix - Advertising, Sales Promotion, Public

Relations, Personal Selling, Promotion Decisions, Place.

UNIT V MARKETING RESEARCH 12

Marketing Research and Control: Marketing Research – Course Objectives: & Scope –

Research designs – research procedure – data types & sources, sampling techniques,

analysis & reporting. Demand Measurement and Sales Forecasting Methods, Estimating

Current and Future Demand. Annual Plan Control, Efficiency Control, Profitability Control

and Strategic Control, Marketing Audit, Online Marketing. Ethics in marketing.

Case study: Marketing strategy Implementation; Market Segmentation / Targeting /

Positioning; Product Levels, Pricing

TOTAL: 60 HOURS


CO – 1 : Relate the corporate function of marketing.

CO – 2 : Outline the macro and micro environment in the company’s marketing function.

CO – 3 : Differentiate the consumer and institutional buyer behaviour.

CO – 4 : Compare and contrast goods and services.

CO – 5 : Define the target segments for the products

TEXT BOOKS:

1. Philip Kotler and Kevin Lane Keller, Marketing Management, PHI 14th Edition, 20 2. KS

Chandrasekar, “Marketing management-Text and Cases”, Tata McGraw-Hill-Vijaynicole,

First edition, 2010.

2. Lamb, Hair and McDaniel, Marketing, 8th Edition, Thomson Learning, 2005, Rajan Saxena,

Marketing management, TMH, 2006.

REFERENCE BOOKS:

1. Keith Blois, Marketing, Oxford University Press, 2005.

2. Ramaswamy V.S. Namakumari S, Marketing Management - The Indian Context, Macmillan

India Ltd, 2006.

WEB SOURCES:

1. https://www.iedunote.com/marketing-

management#:~:text=Marketing%20management%20is%20the%20process,satisfy%20indivi

dual%20and%20organizational%20goals.

2. https://www.economicsdiscussion.net/marketing-management/what-is-marketing-

management/31788

3. https://www.indeed.com/hire/c/info/marketing-management

21CMBM25 OPERATIONS MANAGEMENT FOR HOSPITALS 4 0 0 4

COURSE OBJECTIVE:

To provide foundational knowledge associated with the operations management

To describe the various techniques for implementation of operations management based

on the forecasting, planning, quality and inventory


History and Definition – Production Vs. Operations – Manufacturing Vs. Service

Operations –Functions – Production Systems – Types of Production Systems –

Operations Strategy – Operations Management Vs. Operations Strategy

UNIT II LOCATION, LAYOUT AND FORECASTING 12

Plant Location – Factors influencing location – Plant Layout – Types of Layout –

Forecasting – Forecasting technique: Qualitative and Quantitative – Delphi Method –

Regression Analysis – Forecasting Error

UNIT III PLANNING 12

Capacity Planning – Aggregate Production Planning (APP) – Disaggregation: Master

Production Scheduling (MPS) – Material Requirement Planning (MRP) – Production

Planning and Control (PPC)

UNIT IV QUALITY 12

Evolution of Quality – Quality Definition and Contributions by W. Edwards Deming, Joseph

M. Juran and Philip B. Crosby – Dimensions of Quality – Process Quality Vs. Product

Quality – Seven Basic Quality Tools – Plan-Do-Check-Act (PDCA) Cycle

UNIT V INVENTORY MANAGEMENT 12

Inventory Management – Types of Inventory Models – Independent Demand Vs.

Dependent Demand – Basic Economic Order Quantity (EOQ) Model – Analysis: ABC and

VED – Push Vs. Pull system – Just-In-Time (JIT) Vs. Material Requirement Planning (MRP)

TOTAL: 60 HOURS


CO – 1 : Explain the fundamental concepts of operations and production.

CO – 2 : Understand the types of production systems.

CO – 3 : Explain the fundamental concepts of layout and location.

CO – 4 : Predict the demand using the different forecasting techniques.

CO – 5 : Explain the fundamental concepts of various planning.

TEXT BOOKS:

1. Ajay Garg. Production and Operations Management, Tata McGraw-Hill Education, 2017.

2. Stevenson J. William, Operations Management, 9th Edition, TMH, 2007.

REFERENCE BOOKS:

1. Roger Schroeder, Susan Goldstein, M. Johnny Rungtusanatham. Operations

Management, McGraw-Hill Education, 2010.

2. Lee J. krajewski and Larry P.Ritzman, 2007, Operations Management strategy and

analysis, 9th Edition, Pearson Education / Prenctice Hall of India, 2007.

WEB SOURCES:1. https://corporatefinanceinstitute.com/resources/knowledge/strategy/operations-

management/

2. https://managementhelp.org/operationsmanagement/

3. https://hbr.org/topic/operations-management

21CMBM26 RESEARCH METHODOLOGY 4 0 0 4

COURSE OBJECTIVE:

To develop a research orientation among the students and acquaint them with

fundamentals of research methods.

To have a knowledge about research and how research is conducted.

To understand the data collection methods the sampling methods and the data analysis

method.

To create awareness about the importance of research in all fields.


Introduction to Research – Meaning of research-Research applications in social and

business sciences – Characteristics of good research study –– Types of Research –

Research process– Defining the Research problem – Problem identification process –

Research Questions – ’Literature Survey – Formulating the research hypothesis – Writing

a research proposal

UNIT II RESEARCH DESIGN AND MEASUREMENT 12

Research design – Definition – types of research design – Descriptive Research Designs:

Exploratory – Cross-sectional studies and Longitudinal studies; Experimental Designs –

Data Collection – Types of data –Primary and Secondary data – Methods of primary data

collection –Online Interviews and Focus Groups – Observation – Interview – Case study

Questionnaire and Schedule – Construction of questionnaire – pilot study

UNIT III SAMPLING AND DATA COLLECTION 12

Sampling concepts- Sample vs Census – Non Sampling error-Sampling Techniques –

Probability and Non–probability sampling methods- Determination of Sample size- Types of

Measurement Scales; Attitude; Classification of Scales: Single item vs Multiple Item scale,

Comparative vs Non-Comparative scales, Measurement Error, Criteria for Good

Measurement.

UNIT IV DATA PROCESSING AND ANALYSIS THROUGH SPSS 12

Data Processing Operations– editing – Coding –Data entry – Classification and Tabulation

of Data – Univariate and Bivariate Analysis of Data: Descriptive vs Inferential Analysis –

Chi-square Analysis – Analysis of Variance – t test – Procedure for testing hypothesis

UNIT V REPORT DESIGN AND WRITING 12

Introduction - Research Report - Different types – Criteria of Good Research -Structure of

the research report – Title, Table of Contents – Synopsis, bibliography - Introductory

Section –Research Design – Result Section – Recommendation & Implementation Section-

- Bibliography – Citation rules Research ethics – Research databases –research metrics –

Publication ethics – Use of plagiarism software – Turnitin – urkund and open source

software tools

TOTAL: 60 HOURS


CO – 1 : Demonstrate how research to be conducted in a systematic way

CO – 2 : Develop hypothesis and understand procedure for experimenting hypothesis

CO – 3: Construct a questionnaire, interpret the results with the help of various

statistical tools

CO – 4 : Analysis the data using the SPSS software

CO – 5 : Discuss the Researchers Ethical code and plagiarism software tools

TEXT BOOKS:

1. Kothari, C.R., Research Methodology”, Methods and Techniques, New Age International,

6th Edition, 2010.

REFERENCE BOOKS:

21CMBM27 ORGANIZATIONAND MANAGEMENT OF HOSPITAL & HEALTH CARE UNITS 4 0 0 4

OBJECTIVE : 1. Understand the structure and functions of different departments of a hospital and

health care organization.

2. Developing skills in planning, building and managing hospitals and health care.

3. application of the concepts and techniques of Modern Management in different

health care units.

UNIT – I INTRODUCTION Concept of Hospitals – Planning and Design of a Hospital (Building & Physical

Layout) – space Required for Separate Functions – Different types 14 of Hospitals –

Problems and constrains in different type of Hospitals – History of Hospital

Development – Departmentation and organization structure of different types of

hospitals.

UNIT – II DEPARTMENTATION IN HOSPITAL

Organization – Structure – Vertical & Horizontal – Clinical & Non – clinical –

supportive & Ancillary Service Departments.

UNIT – III MANAGEMENT AND ORGANIZATION OF CLINICAL SERVICES Organization and Administration of various clinical services – Outpatient service –

Inpatient Services – Emergency Services – Operation Theater – ICUs - super

Specialty Service including their utilization study – Nursing Care and Ward

Management.

UNIT – IV ORGANIZATION AND MANAGEMENT OF UTILITY SERVICES Organizing and Managing Facility Support Services – Laundry – Housekeeping –

Pest control managing the Estate (Hospital Security) – Recent trends in disaster

Management – Hospital Engineering Services (Plumbing, electricity, Civil, A/c, Lifts)-

Ambulance Service.

UNIT – V EVALUATION OF HOSPITAL AND HEALTH SERVICES Accreditation – Setting of objective – Health indicators – applying Economic concepts

to Service Evaluation – Assessing Patient Satisfaction – Techniques of Hospital

Service Evaluation – Indicators of Hospital Efficiency and Effectiveness – Evaluation

of Quality of Hospital Services – Management of Hazard and Safety in a Hospital

Setup – Nursing Services in a Hospital – current – Issues in Hospital Management –

Telemedicine – Bio – Medical Waste Management – Organ Transplantation –

Rehabilitation Services – Health Insurance and Managing Health Care – Medical

audit – Hazard and Safety in a hospital Setup.

21PMBM21 COMMUNITY DEVELOPMENT PROJECT 0 0 2 1

Course Objectives: Articulate the historical roles of community-based recreation and park agencies within

those communities.

Analyse the contemporary interrelationships of public, private, and nonprofit leisure

service agencies within communities.

Evaluate the potential personal and societal benefits of leisure service agencies.

Analyse the social, economic, and environmental impacts of park and recreation

departments, youth serving agencies, special recreation opportunities, and leisure

businesses upon their communities.

Describe ways in which the programs and facilities administered by of park and

recreation departments, youth serving agencies, special recreation opportunities, and

leisure businesses may have an impact on the development of the community.

Synthesize strategies for exploring community needs through conduct of needs

assessments, societal/community inventories, and community census and record

analyses.

Articulate the need for community partnerships in community development.

Use community and external resources through pursuit of grants, fees and charges,

marketing strategies and community partnerships.

1. Communities and their projects: Rationale; Identification of community projects;

project and program management; project cycle; theories of project development and

management: contingency, system, chaos, scientific method, classical theory, human

relations and cultural theory.

2. Viability, and risks in community projects; cost-benefit analysis, sustainability,

scaling up and replication of community projects; project log frames; deliverables;

monitoring and evaluation tools; impact assessment; challenges in project

development; social and ethical audits.

3. Methods and approaches in community development: directive and community

driven approaches; Community-based participatory research (CBPR): Rapid Rural

Appraisal (RRA), Participatory Learning and Action (PLA), Participatory Action

Research (PAR), Participatory Rural Appraisal (PRA); Community capacity building;

social capital development.

4. Ecological sustainable development; asset-based community development; civil

society based community development; community assessment and mobilization;

communication of innovation; community dialogue

COURSE OUTCOME:

CO-1: Analyze the contemporary interrelationships of public, private, and non-profit

leisure service agencies within communities.

CO-2: Evaluate the potential personal and societal benefits of leisure service

agencies.

CO-3: Synthesize strategies for exploring community needs through conduct of needs

assessments, societal/community inventories, and community census and record

analyses.

CO-4: Describe ways in which the programs and facilities administered

CO-5: Articulate the need for community partnerships in community development

21IMBM21 INTERNSHIP 0 0 12 6

COURSE OBJECTIVE:

The internship module aims to provide the student with:

A practice-oriented and ‘hands-on’ working experience in the real world or

industry, and to enhance the student’s learning experience.

An opportunity to develop a right work attitude, self-confidence, interpersonal

skills and ability to work as a team in a real organisational setting.

An opportunity to further develop and enhance operational, customer service and

other life-long knowledge and skills in a real world work environment.

Pre-employment training opportunities and an opportunity for the company or

organisation to assess the performance of the student and to offer the student an

employment opportunity after his/her graduation, if it deems fit.

COURSE OUTCOMES:At the end of the course, a student will be able to

CO -1: Understanding the application of knowledge and skill sets acquired from

the course and workplace in the assigned job function/s.

CO – 2: Applying real life challenges in the workplace by analyzing work

environment and conditions, and selecting appropriate skill sets acquired from the

course.

CO – 3: Create critical thinking and problem-solving skills by analyzing underlying

issue/s to challenges.

CO – 4: Understanding the ability to harness resources by analyzing challenges

and considering opportunities.

CO – 5: Understanding appreciation and respect for diverse groups of

professionals by engaging harmoniously with different company stakeholders.

SEMESTER III

HEALTH CARE INFORMATION SYSTEMS 3 0 0 3

OBJECTIVES

1. To provide the introduction to Information and Communication Technology (ICT) in Hospitals and its edge.

2. To provide the basic managerial overview of hardware and software

3. To provide the basics of Database Management systems

4. To provide the business use of internet and electronic commerce

5. To provide the understanding of HIS

UNIT I INTRODUCTION TO INFORMATION SYSTEMS IN HOSPITALS 9

The need for Hospital Information Systems - introduction - meaning - concepts - applicationManagerial Decision Making Process Techniques - Major Trends in Technology in Decision Making - Computerized data processing - Decision Support Systems - Expert System - Executive Information System - Health Management Information System - its relevence to hospital design - confidentialitysecurity- privacy of HIS- Business Process Reengineering - IT as a tool for Competitive Advantage

UNIT II HEALTH RECORDS 9

The world of Informatics The future of healthcare technology-Functions of the health record -Changing functions of the patients record - Privacy and confidentiality and Law -Advantages of the paper record-Disadvantages of the paper record - Optically scanned records - The electronic health record - Automating the paper record - Advantages of the EHR - Disadvantages of the EHR - Bedside or point- or-care systems - Human factors and the EHR - Roadblocks and challenges to EHR implementation

UNIT III HIS APPROACHES & TELEMEDICINE 9

Approaches to the development of HIS - bottom approach - top - down approach -process/procedure/ form driven methods - quantitative methods - automated procedures-Telehealth - Historical perspectives- Types of Technology - Clinical initiatives - Administrative initiatives - Advantages and Barriers of telehealth - Future trends - Summary-The future of Informatics: Globalization of Information. Technology

- Electronic communication - Knowledge management - Advances in public health - Speech recognition

- Wireless computing - Security - Informatics Education - Barriers to Information Technology implementation.

UNIT IV HIS DESIGN 9

HIS Design - define the problem - set objectives - information needs - information sources -development and selection of alternative gross design - document the system concepts-Awareness on the application of computer software packages in Various function.

HEALTH CARE LAWS & ETHICS 3 0 0 3

OBJECTIVES The course will assist the students in understanding basic laws affecting operations of a

Hospital and Healthcare Management

UNIT I CODE OF MEDICAL ETHICS 9

Principle of medical ethics-confidentiality-informed consent-decisions on life-sustaining therapy- Communication, barriers to it and information sharing.Medical Ethics/Doctor Patient Relationship - List of Offences & Professional Misconduct of Doctors,as per Medical Council of India.

UNIT II ADVANCED ETHICAL DECISIONS & MAJOR LAWS 9

Advance decisions to refuse treatment- Doctor and Criminal Abortion- Ethical issues in stroke management- Ethical issues in dementia- Quality of life in healthcare decisions. Prenatal Diagnostic Techniques, Regulations &Prevention of Misuse Act 1994 (PNDT Act) -Transplantation of human organs Act 1994-The Medical Termination Of Pregnancy Act -Labour Laws Applicable to a Hospital- Indian Trade Union Act 1926/Industrial Dispute Act 1947- The Bombay Shops & Establishment Act- The Workmen's Compensations Act- The Industrial Employment (Standing Orders) Act 1946- Payment of Wages Act- Employee Provident Fund Act-Maternity Benefit Act.

UNIT III ORGANIZATIONAL & PROCEDURAL LAWS 9

Indian Contract Act- Nursing Home-Registration Ac- Birth-Death Registration Act-Regulation of genetic counseling center - Regulation of pre-natal diagnostic technique - Determination of Sex prohibited - Dying Declaration - Definition - Precautions - Procedure of Recording - Special Circumstances - Importance (Section 32 & 157 of Indian Evidence Act) - Death Certificate - Precautions while issuing death certificate - Contents of Death Certificate - Importance of Death Certificate

UNIT IV MEDICAL JURISPRUDENCE 9

Introduction & Legal Procedure - Medico legal aspects of death injuries - General aspects - Medical ethics - Consumer Protection Act- The lawful use of restraints- Quality of life in healthcare decisions- Ethical issues in health and social care.

UNIT V LEGAL FRAMEWORK FOR HOSPITALS 9

Introduction to Legal framework - Patient's rights & provider's responsibility - Medical Malpractice- Management of Medical Malpractice - Medico Legal Aspects - Impotence - Sterility - Sterilization & Artificial Insemination - Medico Legal aspects of Psychiatric & mental Health - Toxicology - Laws Relating to Toxicology. - Organ Transplantation Act - Tamil Nadu Clinics Act TOTAL : 45

REFERENCES1. Parikh's Text Book of Medical Jurisprudence & Toxicology - By Dr. C.K. Parikh -

CBS Publications.

2. Medical Negligence & Compensation - By Jagdish Singh - Bharat Law, Jaipur.

3. Medical Negligence & Legal Remedies - By Anoop K. Kaushal - Universal.

4. R. A. Hope, Tony Hope, Julian Savulescu, Judith Hendrick. 'Medical Ethics and Law:The Core Curriculum', Elsevier Health Sciences(2008).

5. Gurucharan S Sai. 'Medical ethics and Elderly,3rd edition', Radcliffe Publishing Ltd.(2009)

6. Consumer Protection Act

7. Maternity Benefit Act, 1961

8. ESI Act, 1948

9. Organ Transplantation Act

NETWORKING 3 0 0 3 OBJECTIVES

1. To introduce the Basic Concept of Networking and Data Communications

2. To Introduce the essential tools used in Internet Technology

3. To elaborate on the Hardware requirements in order to establish basic computer processes.

4. To explain variousSoftwares applicable for Hospital Database management and processing.

5. To brief on basics of Operating System, Memory management, file handling functions.OUTCOME

1. The students understandsBasic communication concepts and the use of networking.

2. The students develops basic credentials to operate internet.

3. The student is introduced to the essential hardware requirements.

4. The student understands the usage of various softwares applicable in Hospital environment.

5. The student learns various operating systems, to space memory and files.UNIT I BASIC CONCEPT OF NETWORKING AND DATA COMMUNICATIONS 9

Introduction to Networking & types of Networking-LANs, WANs. Basic communication concepts .Topologies, Protocols- http, https, and ftp, Ethernet, TCP/IP etc.

UNIT II INTRODUCTION TO INTERNET TECHNOLOGY 9

Explanation of Internet and its applications like E-mailing, Chatting Browsing-Data Uploading/ Downloading etc.-Introduction to the software's related to the Hospital Management: Hospital

Management System, Payroll system, Accounting System, InventoryControl System & other computer applications in Hospitals.

UNIT III 9

Hardware requirements, Network failure, hierarchical addressing schemes, Introduction to Virus and Anti-virus softwares,purpose of a firewall,spyware/adwareand their applications, DTP, multimedia concepts and Computer applications

UNIT IV 9

Software Concepts:Introduction to Programming, Flowcharts and Algorithms. Types of SoftwaresSystem software's, Application software's, Firmware software's , Computer Languages like machine, Assembly, and Higher Level Languages, Stored program Concept.

UNIT V 9

Operating System-Introduction: Definition - Functions of an OS, Types of an OS, Processmanagement- Memory management-segmentationpaging, virtual memory. I-O management-concept of I-O port. Filemanagement-FAT, file handling functions. Software and hardware interrupts.basic HTML and scripting techniques- Web development software programs

TOTAL : 45

REFERENCES

• Computer Networks by Andrew S. Tanenbaum• Computer Networking: A Top-Down Approach by Kurose and Ross.

MEDICAL TOUR AND OPERATION 3 0 0 3

OUTCOME

1. The student understands history and growth of medical tour operation and evolving environment of travel agencies.

2. The student develops a brief insight into Medical Tour Product knowledge, linkages, itinerary Preparation, costing a tour package.

3. The student understands the nuances of managing recruitment and training manpower, Dealing with emergencies and complaint handling.

4. The student becomes capable of managing distribution system in Tour Operations and devising itineraries for commissions, service chargesand components of medical package tour

5. The student develops attributes to design reservation and cancellation procedure for tour related services, understands present business trends and future prospects problems and issues.UNIT I MEDICAL TOUR OPERATION 9

Definition, concept, history and growth of medical tour operation business. Types of tour operators. Organisational structure, forms of organisation,departments and its functions.Origin and growth of travel agencies. An overview of the travelagents in India, local travel agents

UNIT II MANAGEMENT OF IN-HOUSE OPERATIONS 9

Product knowledge, linkages, itinerarypreparation, costing a tour package : FIT and GIT tariffs, confidential tariffs, Hospital In-house accommodation provision-hotel voucher reservations and Airline Exchange Order, Pax Docket, Status Report, Daily Sales Record,AGT Statements. Briefing, planning and scheduling, pick up and transfers andfeedback assessment.

UNIT III MANAGING FIELD OPERATIONS 9

Inbound and outbound. Developing linkages withprinciple suppliers. Managing recruitment and trained manpower. Inbound TourOperations, outbound tour operations and its marketing. Guides and escorts: types,role and responsibilities. Communication and interpretation skills. Dealing withemergencies and complaint handling.

UNIT IV MANAGING DISTRIBUTION 9

Role of distribution in Exchange process, selling intourism through distribution chains. Logistics in tour operations. Managingdistribution system in Tour Operations.Departmentalization, managerial responsibilities and use of technology.

Sources of earning : commissions, service charges etc. Itinerary preparation,important considerations for preparing itinerary, costing, types and components ofmedical package tour.

UNIT V 9

Reservation and cancellation procedure for tour related services- hospital in-house,hotels, airlines, cruise lines, car rentals and rail travel commission structures from supplierand service. Agency Management. Publicity and promotion: Issues related to sales, promotional issues, marketing communication, public relations. Present business trends and future prospects problems and issues.

TOTAL : 45

TEXT BOOKS1. Indian Tourism Beyond the Millennium - Bezbaruah M.P. (New Delhi)

2. Tourism: Past Present & Future : Burkart A.J. and Medlik (London,Heinemann)

3. Essays on Tourism : Chib, SomNath (New Delhi, Cross Section Publication)

4. Travel Industry : Gee, Chunk Y., James C. & Dexter J.L. Choy (New York,Van Nostrand Reinhold).

ALLOPATHIC THERAPY IN MEDICO TOURISM 3 0 0 3

OBJECTIVES

1. To Introduce briefly on major allopathic treatments.

2. To elaborate on Preventive & Social Medicine, Practice of Medicine

3. To discuss in large on Diagnostic procedures in Laboratory medicine& legal procedures governing major surgical processes.

4. To brief on investigative procedures to raise bills in medico tourism settlements.

5. To discuss in detail on Statutory norms to practice allopathic medicine.

OUTCOME

1. The student understands the basics underlying major allopathic treatments.

2. The student is introduced to different allopathic practices and ethics in allopathic medicine.

3. The student develops understanding in Laboratory diagnostic procedures of Bio-chemistry, Haematology, Clinical Pathology, Microbiology and legal procedures governing major surgical processes.

4. The student is capable of maintaining tourists' database, maintenance of diagnostic case history records, claims processing and carry out settlement procedures.

5. The student becomes aware of different Statutory norms to practice allopathic medicine.

UNIT I 9

Introduction to major allopathic treatments, Audiology & Speech Pathology, Oncology, Cardiology, Dermatology, Diabetology, Endocrinology, Gastroenterology, General Medicine, Gynaecology, Haematology,Paediatrics, Neurology .

UNIT II 9

Preventive & Social Medicine, Practice of Medicine, Industrial Medicine, Nuclear Medicine, Radiology, Alcoholic Addiction Treatment , Sports Injury and Arthroscopy, Neonatology; Ethics for practitioners

UNIT III 9

Diagnostic procedures in Laboratory medicine- Bio-chemistry, Haematology, Clinical Pathology, Microbiology; Legal procedures, acts, norms governing major surgical procedures in state as well as national.

UNIT IV 9

Investigative procedures to raise bills in medico tourism settlements-document processing, visa processing, tourists' database management, maintenance of diagnostic case history records, claims processing, insurance policies in India and settlement procedures.

UNIT V 9

Statutory norms to practice allopathic medicine by the Indian Medicine Central Council Act 1956 &1970, Indian evidence act 1872, Drugs & Cosmetics Act 1940 & Rules 1945, the rules and regulations of Pharmacy Act 1948, Central Council of Indian Medicine Act 1970.

TOTAL : 45

REFERENCES

1. Oxford Handbook of Clinical Medicine (Oxford Handbooks Series) 6th edition, by Murray Longmore

2. 250 Cases in Clinical Medicine (MRCP Study Guides) by Ragavendra R. Baliga 3rdedition,

W.B. Saunders publications.

3. Dixit, Medical Tourism Geography and Trends, Royal Publication.

ALTERNATIVE THERAPY IN MEDICO TOURISM 3 0 0 3

OBJECTIVES

1. To briefly introduce Alternative Therapy, importance &salient features.

2. To discuss in detail on most popular forms of alternative therapies.

3. To elaborate on procedures of major therapies.

4. To elaborate on marketing trends adopted and address key areas of framework, ethics, Patient data monitoring system.

5. To educate on Regulatory clauses governing alternative therapies usage and restrictions.

OUTCOME

1. The student is introduced to W.H.O. classification of alternate therapies, importance and salient features.

2. The student understands the treatment procedures and implications of popular forms of alternative therapies.

3. The student develops acumen on specific major therapies.

4. The student understands different marketing, publicity framework and allied services revolving around alternative therapies.

5. The student becomes affluent in Regulatory clauses and norms of W.H.O.

UNIT I 9

Alternative Therapy -definition-W.H.O. classification-traditional medicine-complimentary medicines- holistic medicines-ethno medicine-natural medicine-importance-salient features

UNIT II 9

Most popular forms of alternative therapies, treatment procedures and implications -Ayurveda, Homoeopathy, Unani, Siddha, Naturopathy, Yoga therapy, Chinese Acupuncture, Acupressure.

UNIT III 9

French Magneto therapy, Japanese Shiatsu, Sfitish Medical herbalism, Germans Heilpraxis Meditation, Aroma therapy, Bach flower remedies, Gem therapy, Chromotherapy, Hydropathy, Diet Therapy etc

UNIT IV 9

Marketing -segmenting-promotions-Publicity-Establishment of Allied services-Pharmaceuticals-- trainers-Premises Planning and operating-recognizing bodies-framework-ethics-Patient data monitoring system.

UNIT V

Regulatory Clauses, norms of W.H.O, Indian Board of Alternatives Medicines

TOTAL : 45

QUALITY MANAGEMENT AND HOSPITAL ACCREDITATION SYSTEM3 0 0 3

OBJECTIVES

1. To provide the evolution of Quality Management

2. To provide the principles and multiple aspects of TQM

3. To provide the process approach to QM in Hospitals.

4. To provide the concept of QA methods, patient satisfaction and quality certification systems (ISO)

5. To provide the step by step procedure of NABH accreditation in hospitals.

OUTCOME

1. Understand the basics of Quality Control and Management.

2. Understand the benefits of TQM, Implementation of Quality tools

3. Application of process approach in the QM in Hospital departments and assist in elimination of NVA

4. Application of QA in hospitals and ISO certifications

5. Implementation of NABH in hospitals by Gap Analysis.

UNIT I EVOLUTION OF QUALITY MANAGEMENT 9

Evolution of quality control, Quality characteristics - Variables and attributes - Non confirming and non confirming unit - Defect - Standard or specification - Quality of design - Quality of conformance - Quality of performance - Total Quality Control -Concept of quality - Quality control - Quality assurance

UNIT II 9

Quality management in Hospital Department - Front office, OPD, Casualty, Laboratory, OT, ICU, CCU, MRD, Dietary, Laundry, Housekeeping, CSSD, IP and Nursing, Emergency & Trauma Care - Canteen - Hospital Stores. Patient safety management - Hospital acquired infection control - equipment maintenance- Assessing quality - Patient satisfaction survey.

UNIT III 9

Medical audit, Clinical audit- Nursing audit - Accreditation and ISO. TQM -team work - Employee involvement - Key result areas - Leadership.TQM tools - Quality function Deployment (QFD) - Concurrent Engineering - FMEA - Demings P-C- D- A- Cycle - JIT - Kaizan - Zero defect programme. Statistical tools in TQM - Flow diagram - 5Stechniques-

Pareto Analysis - Cause and effect diagram - Control charts. Bench marking - Business Process Reengineering - Six sigma.

UNIT IV 9

ISO 9000&14000 standards - TQM -Accreditation - NABL - JCAHQ - Quality manual - Quality - Quality Assurance in Hospitals Sop's - Patient Orientation for Total Patient Satisfaction- Environment Management Systems

UNIT V 9

Service Quality -productivity - Quality costs in service organizations. Quality management philosophies

.Planning for quality - Creating quality culture - patient centered quality - Training for quality- Accreditation survey processes-Achieve a state of continuous readiness for Accreditation

TOTAL : 45 HOURS

REFERENCES

1. S.K. Joshi - Quality Management in Hospitals Jaypee Brothers.

2. James R. Evans & William M. Lindsay: The Management and Control of Quality ; Jaico Publishing House, Bombay.

3. Kunders, G D (2002) - Designing for Total Quality in Healthcare, Prism BooksPvt Ltd, Bangalore.

4. Total Quality Management of hospital nutrition services. M Rosita Schiller, Ph.D., Karen Miller-Kovach, Mary Angela Miller.

5. Total Quality Management, Dr. K.C. Arora, S.K. Kataria& Sons, New Delhi

6. Creating Quality, William J. Kolarik, McGraw-Hill International Editions.

MANAGEMENT OF SUPER SPECIALITY SYSTEMS 3 0 0 3

OBJECTIVES

1. To introduce the concept of specialized hospitals and dimensions governing the same.

2. To elaborate on basic facilities of specialized centres -Location, spa Area, staffing, instrument, equipments, work load, clinical zone, support zone, utility zone cost effectiveness.

3. To discuss in detail on specific centres -Neurology, cardiothoracic, Gastroenterology, Endocrinology.

4. To describe on the concept of medical audit for super specialty hospitals.

5. To explain on Audit Practice and Implementation strategies.

OUTCOME

1. The student learns the relevance of Super specialty systems in hospitals.

2. The student becomes aware of basic criteria in establishing Children, Maternity, Psychiatric&Ayush hospitals.

3. The student understands the dimensions covering establishing of Specialized units-Neurology, cardiothoracic, Gastroenterology, Endocrinology.

4. The student is introduced to Medical Audit, Protocols, committee, frequency of audit, areas of audit and types.

5. The student becomes aware of Methods of Audit, Audit Practice and Implementation.

UNIT I SPECIALIZED HOSPITAL 9

Teaching hospital attached to Medical college: Location, spa Area, staffing,instrument, equipments, work load, clinical zone, support zone, utility zone cost effectiveness; ChildrenHospital : Location, spa Area, staffing, instrument, equipments, work load, clinical zone, support zone,utility zone cost effectiveness ;Maternity Hospital :Location, spa Area, staffing, instrument, equipments,work load, clinical zone, support zone, utility zone cost effectiveness; Psychiatric Hospital : Location, spaArea, staffing, instrument, equipments, work load, clinical zone, support zone, utility zone costeffectiveness; Ayush Hospital :Location, spa Area, staffing, instrument, equipments, work load, clinicalzone, support zone, utility zone cost effectiveness.

UNIT II SUPER SPECIALTY CENTERS CONCEPT OF SUPER SPECIALTY IN THE HOSPITAL, CARDIOTHORASICCENTRE 9

Location, Area, staffing, instrument, equipments, work load, clinical zone, support zone, utility zone cost effectiveness; Neurology Centre : Location, Area, staffing,

instrument, equipments, work load, clinicalzone, support zone, utility zone cost effectiveness;

UNIT III SPECIALISED CENTRES 9

Gastroenterology, Cancer Centre, Location, Area, staffing, instrument, equipments,work load, clinical zone, support zone, utility zone cost effectiveness.Lithotripcy Centre, Dialysis Centre, Endocrinology Centre, Location, spa Area, staffing, instrument,equipments, work load, clinical zone, support zone, utility zone cost effectiveness.

UNIT IV CONCEPT OF MEDICAL AUDIT FOR SUPER SPECIALTY HOSPITALS9

Definition of Medical Audit, Protocols, committee, frequency of audit, areas of audit. Types of Audit: Direct and indirect audit ; Audit element? case audit, mortality review, complication audit, antibiotic utilization over stay audit, investigation audit, infection can not audit, critical area audit, medical record audit, equipment audit.

UNIT IV METHODS OF AUDIT 9

Statistical method, Death review committee method, Random table method, scoringmethod, on the spot medical audit method. Audit Practice and Implementation: Audit practice, audit monitoring, constraints, implementation,outcome status survey of medical audit an example.

TEXT BOOKS :

1. Hospital Administration: McGibony

2. Management of Modern Hospital: A.V. Srinivasan

3. Management of Hospital Administration: S.L Goel

4. Principles of Hospital administration: Tabish, Jaypee,

5. Principles of Hospital administration: Sekharkar

HOUSEKEEPING MANAGEMENT AND DIETRY SYSTEMS 3 0 0 3OBJECTIVES

1. To educate on basic principles governing Housekeeping management and dietary system.

2. To discuss elaborately on different cleaning procedures specific to hospital areas and hospital waste management.

3. To educate briefly on Hazards of hospital waste.

4. To discuss in large on Basic methods of extinction of fire.

5. To introduction to diet, planning and management of hospital therapeutic diet.

OUTCOME

1. The student becomes fluent in the Basic principles of sanitation and peculiarity to hospital environment.

2. The student becomes accustomed to basic knowledge about cleaning equipments , operation techniques, maintenance.

3. The student becomes aware of the basic principles and methods of handling and disposal of solid, liquid, pathological and nuclear waste.

4. The student knows the principles of working of different Fire Fighting Equipment and is aware of tackling dangerous situation.

5. The student develop an insight into Monitoring hygienic cooking, storage of food items, manpower planning, quality control, menu planning, material management, as per NABH requirements.

UNIT I 9

Housekeeping- Introduction, Importance and Significance. Inter and Intra-departmental co-ordination of housekeeping. Basic principles of sanitation and peculiarity to hospital environment.- Basic principles of personal hygiene-Infrastructure planning-Location, size, physical facilities, environmental issues, administrative area, functions of staff in the dietary services

UNIT II 9

Basic knowledge about different detergent and disinfectants - Different cleaning procedures applicable to different hospital areas - Basic knowledge about cleaning equipments - Their operation techniques

- Their maintenance. Different processes of Water treatment &purification, removing bacteria-Basic principles of ventilation, composition of Air, Air flow, Humidity and

temperature. Common types of odor and their source of origin. Removal and control technique of different types of odors. Various equipments and materials used for odor control operations. Hospital Waste - Source and generation of waste.

UNIT III 9

Hazards of hospital waste to hospital population andcommunity. Principles of collection of different types of hospital wastes and special precautions. Transportation methods of different types of hospital waste from the source to the place of final disposal. Basic principles and methods of handling and disposal of solid, liquid, pathological, nuclear waste. Final disposal of waste.

UNIT IV 9

Classification of fire, importance of fire in hospital. Basic methods of extinction of fire. Principals of working of different types of Fire Extinguishers. Principles of working of different Fire Fighting Equipment. Awareness of tackling dangerous situation e.g. Earthquake, Cyclones, Floods etc. Basics of life cycles of pestes, Rodents. Vulnerable areas of paste and Rodent nuisance. Disease transmission by pastes and Rodents and other animals. Prevention, control and eradication of paste, Rodents and other animals. Acquire basic knowledge in Linen and their importance in hospital. Classification & Characteristics of linen. Role of good material management in effective linen service. Housekeeping equipment management, environmental and infectious control.

UNIT V 9

Introduction to diet, planning and management of hospital diet, therapeutic diet, diet counseling to patient, dietary education, diet service management- Monitoring hygienic cooking, storage of food items, manpower planning, quality control, menu planning, material management, NABH (National Accreditation Board for Hospital and Health care providers).

TOTAL : 45

REFERENCES

1. Housekeeping training manual, Andrews, Sudhir, New Delhi : Tata Mcgraw-Hill Publication Company,1985.

2. Hotel, Hostel and hospital housekeeping, Branson, Joan C. and Lennox, Margret, London:ELST,1988.

3. Managing Housekeeping operations, Margaret M. Kappa, AletaNitschke, Patricia B.Schappert, EI-AH&LA, USA.Thomas, B.: Manual of Dietetic Practice, 1996.

4. Roday, Sunetra. Food Hygiene and Sanitation.

MEDICAL RECORDS MANAGEMENT 3 0 0 3OBJECTIVES

1. To introduce the basic medical terms used in medical record management.

2. To briefly discuss on Health Information Management, Historical Development of Medical Record, Flow of medical record, format types and indexing.

3. To briefly present an overview of Analysis of medical record - Qualitative, Quantitative and statistical.

4. To make the subject understand the latest privacy requirements, including up-to-date information concerning HIPAA and

5. OSHA compliance.

6. To brief on Medical Record Policies-Understanding Global Medical bills-Insurance Policies-

OUTCOME

1. The student learns the basic medical terminologies, words and phrases on operative terminology.

2. The student becomes aware of indexing and maintaining Mental health record.

3. The subject realizes the Legal importance of medical record and maintaining EMR.4. The student learns HIPAA and OSHA requirements.

5. The student Understands Global Medical bills, Insurance Policies, Medical Record Information, Recognitions, Disabilities, case sheets, MRO/MRT Training and Applications.

UNIT I MEDICAL TERMINOLOGY 9

Elements of medical terms (a) Root/stem, (b) Prefixes, (c) Suffixes, (d) Colours, (e) Numerals, (f) Symbols, (g) Abbreviation, General and special practices in medicine, Suffixes, words and phrases on operative terminology, Terms pertaining to body as a whole

UNIT II 9Health Information Management, Historical Development of Medical Record, Uses and values of medical record, Medical record forms - basic and special, Flow of medical record- Registration- Numbering - unit, serial, serial -unit- Deficiency checking - Assembling - Coding - ICD X, ICD 9-CM, CPT - 4, ICP, ICD - 0 - Indexing - master - patient ,disease index, physician, operative - Filing - alphabetic, terminal digit, middle digit, straight numeric, Format types - source oriented (SOMR), problem oriented (POMR) integrated, Mental health record

UNIT III 9Analysis of medical record - Qualitative, Quantitative and statistical. Committees -

executive; credential; safety; infection surveillance, prevention and control; audit Legal importance of medical record: Consent, release of information, legal cases, medical record as legal document. Electronic Medical Record (EMR)

UNIT IV 9Eliminating incorrect data entry and increase overall accuracy. Understand the

latest privacy requirements, including up-to-date information concerning HIPAA and OSHA compliance. Importance of maintenance of record in healthcare settings.

UNIT V 9Medical Record Policies-Understanding Global Medical bills-Insurance Policies-

Medical Record Information-Recognitions-Disabilities-case sheets-MRO/MRT Training-Applications

TOTAL : 45REFERENCES

1. Medical Records Manual: A guide for Developing Countries.Who Regional Office for the Western Pacific, World Health Organization Regional Office for the Western Pacific. Stylus Pub Llc,

2. Hogarth P: Glossary of Health care terminology. WHO Regional Office., Europe.

3. Edna Huffman : Medical records Management Record company, Illinois., USA

4. Medical Record Management - The Essentials and More 9th Edition (Hardcover) Author:Edna K. Huffman. Publisher: Physicians* Record Company (1990-12)

5. Electronic Medical Records. A guide for clinician and administrators . Jerome H .Carter.

AMBULANCE AND TRANSPORT MANAGEMENT 3 0 0 3

OBJECTIVES

1. To introduce briefly the ambulance & transport management and allied services.

2. To elaborately discuss on Ambulance Design and Equipment, Transportation and corporate Profit.

3. To detail on Crisis Management and broadly cover Transportation Regulation.

4. To discuss on Legal obligations, Preventive Maintenance, Security and culture.

5. To brief on various acts governing transport management.

OUTCOME

1. The student is introduced to ambulance services, types and allied services.

2. The student becomes aware of Minimum Ambulance Rescue Equipment and developing a transportation Strategy.

3. The student understands the Emergency response team, Transportation interfaces, Transportation Service Characteristics& regulatory reforms involved.

4. The student develops an understanding Legal obligations, Preventive Maintenance, Security and precautionary norms in place.

5. The student becomes aware of various governmental regulations on transport.

UNIT I 9

Introduction-transportation ambulance types-Advanced Life Support Ambulance-Basic Life Support Ambulance-Patient Transport Ambulance-Emergency services-Ambulances-Allied services-telephone management-the supply chain-the economy-Maintaining ambulance in optimum operation condition- vehicl check and audits

UNIT II 9

Ambulance Design and Equipment-Minimum Ambulance Rescue Equipment-Emergency drugs- medicines-Recruitment-validation-Training to handle in house Ambulance emergency procedures- Checklist measures- Roles of paramedics, midwives, community nurses, hospice workers in emergency handling via ambulance-Transportation and corporate Profit performance -developing a transportation Strategy.

UNIT III 9

Crisis Management-Anxiety & Stress Management-the Emergency response team-police assistance- Information handling & processing-Establishing customer service levels - Developing and Reporting customer service standards - Impediments to an Effective customer Service strategy - Improving customer Service Performance Transportation - time and place utility - Transportation interface - Factors influencing Transportation

costs / pricing -Transportation Service Characteristics - the Transportation system - TransportationRegulation - Regulatory Reforms.

UNIT IV 9

Legal obligations-constraints-precautions-safety belts-driver(s), passenger, Patients-child restraint device-incubator-stabilization-traffic lane rules & regulations-posted speed limits-right of way through intersections-proceeding through red lights, taking turns-pedestrian crossings-vehicle breakdown- driving speed-following distance-driving in reverse-railroad crossings-warning systems and lights- norms for parking, standing, stopping, loading & unloading-Preventive Maintenance-Security-culture.

UNIT V 9

The Motor Vehicle Act, 1988- Rules of the road Regulations 1989- Overall Dimensions of Motor Vehicles (Prescription of conditions for exemption) Rules 1991-Use of Red light on the top front of the vehicle -The motor Transport workers Act 1961-The Road Transport Corporations Act 1950 -The Central Road fund (State Roads) Rules 2007

TOTAL : 45

REFERENCES

1. Fawcett,'Supply Chain Management', Pearson Education India, 01-Sep-2008 - 600 pages

2. Edward J. Bardi, John Joseph Coyle, Robert A. Novack'Management of Transportation', Thomson/South-Western, 2006

3. Les Pringle,'Call the Ambulance',Transworld Publishers, 2010.

HOSPITAL AND FRONT OFFICE MANAGEMENT 3 0 0 3OBJECTIVES

1. To Introduce Routine Admission/DischargeProcedures/Discharge Summary, Telephone etiquettes and manners.

2. To brief Effective handling of different Categories of Patients - Paid / Non-Paid, Emergency, VIPs.

3. To elucidate on Importance of Communication in Healthcare.

4. To describe on Team Building / Team Dynamics, Attitude building, Anger, Conflict, Crisis & Stress Management.

5. To elaborate on basic Reception Duties.

OUTCOME

1. The student is introduced to fundamentals of front office management in hospital environment.

2. The student becomes aware of basic Outpatient services and inpatient services& becomes capable of devising plans to ensure patient satisfaction.

3. The student becomes aware of handling communication with traumatized patient and their attenders.

4. The student realizes the Importance of Documentation, Automation and IT in the Front Office.

5. The student is equipped with basics of reception duties and handling minor equipments.

UNIT I 9

Introduction to hospital Industry. Routine Admission/Discharge Procedures/Discharge Summary, Telephone etiquettes and manners. Front desk grooming and other essentials - body language, speech modulation which includes articulation, variation control of pitch and tonal quality. Dressing sense and basic Grooming tips for the Front Office.

UNIT II 9

Outpatient services - inpatient services - Accident and Emergency Services. Relevance and importance of Customer / Patient Service Excellence in Healthcare. Effectively handling different Categories of Patients - Paid / Non-Paid, Emergency, VIPs etc.Challenges in Catering to Insurance and other Corporate patients Handling Irate Customers and patient attenders Ensuring patient satisfaction - Contribution of the Front Office.

UNIT III 9

Importance of Communication in Healthcare. Communication is Less talking and more Listening - Learn why? Communicating with traumatized patients and their attenders Effective Communication for Front Office involved in Billing and Accounts Communicating and empathizing with attenders of a deceased patient Interdepartmental Communication - Issues and challenges

UNIT IV 9

Team Building / Team Dynamics. Attitude building. Anger, Conflict, Crisis & Stress Management. Multi-tasking. NABH & other quality standards applicable to the Front Office Importance of Documentation, Automation and IT in the Front Office. Medical terminology applicable to Front Effectively Handling Waiting time in the OPDs

UNIT V 9

Reception Duties- Collecting Patient Information-Information management in case sheets-Billing and Coding- Making Appointments- Minor Office Equipment Usage-Emergency handling.


1. Mosby's Front Office Skills for the Medical Assistant De A. Eggers, Anne M. Conway

2. Patoent Care services and Hospitals. Dr S Porkodi

3. From Front Office to Front Line: Essential Issues for Health Care ...Forwarded by Ross.Willson, MD

4. Hospital Management. Dr. Mohammed Akbar Ali Khan.

HOSPITAL AND PATIENT RELATIONS MANAGEMENT 3 0 0 3

OBJECTIVES

1. To provide the introduction to the Patient Centric Management.

2. To provide the concepts of Quality and its relation to Patient Care

3. To provide the understanding of Patient classification system

4. To provide importance of Medical Ethics & Auditory procedures in hospitals.

5. To provide the information about Patient Medical Records, its management and Disaster preparedness procedures in hospitals.

OUTCOME

1. Understands the concept of Patient Centric Management.

2. Understands the concept of Quality, its tools, relation and application to Patient Care

3. To provide the understanding of Patient classification system4. To provide importance of Medical Ethics & Auditory procedures in hospitals.

5. To provide the information about Patient Medical Records, its management and Disaster preparedness procedures in hospitals.

UNIT I PATIENT CENTRIC MANAGEMENT 9

Concept of patient care, Patient-centric management, Organization of hospital departments, Roles of departments/managers in enhancing care, Patient counseling & Practical examples of patient centric management in hospitals; Patient safety and patient risk management.

UNIT II QUALITY IN PATIENT CARE MANAGEMENT 9

Defining quality, Systems approach towards quality, towards a quality framework, Key theories and concepts, Models for quality improvement & Variations in practice.

UNIT III PATIENT CLASSIFICATION SYSTEMS AND THE ROLE OF CASE MIX9

Why do we need to classify patients, Types of patient classification systems, ICD 9 (CM, PM), Case mix classification systems, DRG, HBG, ARDRG, Case mix innovations and Patient empowering classification systems.

UNIT IV MEDICAL ETHICS & AUDITORY PROCEDURES 9

Ethical principles, Civic rights, Consumer protection act, CPA, Guideline of the CPA, Patient complaints powers & procedures of the district forum, State and National commission, Role of supreme court, Patient appeals, Autopsy, Tort liability, Vicarious

liability, Medical negligence, Central & state laws, Use of investigational drugs, Introduction/need & procedures for medical audit, Audit administration & Regulating committees. Confidentiality and professional secrecy, ethics of trust and ethics of rights - autonomy and informed consent, under trading of patient rights - universal accessibility - equity and social justice, human dignity

UNIT V PATIENT MEDICAL RECORDS AND DISASTER PREPAREDNESS 9

Policies & procedures for maintaining medical records. E-records, legal aspects of medical records, its safety, preservation and storage; Policies & procedures for general safety ; fire safety procedure for evacuation; disaster plan and crisis management.


1. Goel S L & Kumar R. 2004. Hospital Core Services: Hospital Administration of the 21st Century. Deep Deep Publications Pvt Ltd: New Delhi

2. Gupta S & Kant S. 1998. Hospital & Health Care Administration: Appraisal and Referral Treatise. Jaypee: New Delhi

3. Harris M G & Assoc. 2003. Managing Health Service: Concepts & Practices. Maclennan + Petty: Sydney

4. Kelly D L. 2006. Encyclopaedia of Quality Management in Hospitals & Health Care Administration. Vol 1-6. Pentagon Press: Chicago

5. Kilpatrick A O & Johnson J A. 1999. Handbook of Health Administration & Policy. Marcel Dekkes Inc: New York

6. Kumar A. 2000. Encyclopaedia of Hospital Administration & Development: Volume I. Anmol Publications Ltd: New Delhi.

7. Ransom S B. Joshi M S & Nash D B. 2006. The Health Care Quality Book: Vision, Strategy & Tools. Standard Publishers Distributors: Delhi

8. Reddy N K S. 2000. Medical Jurisprudence & Toxicology. ALT Publications: Hyderabad

9. Rao M S. 1992. Health & Hospital Administration in India. Deep & Deep Publications: New Delhi.

MEDICAL INSURANCE 3 0 0 3OBJECTIVES

1. To provide the introduction to Health Insurance.

2. To provide the concepts of Regulations and Intermediaries in health insurance

3. To provide the information about Health insurance frauds

4. To provide the concept of business in Health insurance products

5. To provide the information about Medical Insurance and its operational aspects.

OUTCOME

1. Understands the history, development, demand of Health Insurance.

2. Understands the importance and implement shealth insurance regulations and intermediaries.

3. Understands and controls the health insurance frauds in the hospitals.

4. Understands of business of health insurance products.

5. Understands the medical insurance & its operational aspects.


Basic principles of general insurance; History and development of health insurance; The Role of Health Insurance in the Health Care System; The Demand for Health Insurance; Health Insurance and the Production of Health; The Conventional Theory of the Demand for Health Insurance; Nyman's Theory of the Demand for Health Insurance Current scenario- International; Current scenario- Indian; The Performance of the Private Health Insurance Industry

UNIT II REGULATIONS AND INTERMEDIARIES IN HEALTH INSURANCE 9

Insurance Act, 1939; Insurance Regulatory and Development Authority (IRDA); Consumer Protection Act, 1986; Insurance Ombudsman; Evolution of TPA industry in India; Working and role of TPA; Managed health care; Regulations relating to the intermediaries; other intermediaries

UNIT III HEALTH INSURANCE FRAUDS 9

Introduction; Measures to control insurance fraud and abuse; Case studies; IT and control of health insurance frauds and abuse;

UNIT IV HEALTH INSURANCE PRODUCTS 9

The Business of Health Insurance; The Health Insurance Product; Pricing of Health Insurance Products; Underwriting of Health Insurance Products; Controlling the Costs of

Health Care; The Health Insurance Contract; Selling and Marketing Health Insurance Products ; Administering Health Insurance; International; Indian health insurance products; Interpretation of terms and conditions; Specific ailment based products- HIV and Diabetes; Community based health insurance; Social Health Insurance- ESIS and CGHS;

UNIT V OPERATIONAL ASPECTS 9

Claims and utilization management; International Classification of Diseases (ICD); Provider management; Medical underwriting

TOTAL : 45

REFERENCES:

1. Arrow, Kenneth J. "Uncertainty and the Welfare Economics of Medical Care." American Economic Review (December 1963): 941-73.

2. Miller, Richard D. "Estimating the Compensating Differential for Employer-Provided Health Insurance" International Journal of Healthcare Finance and Economics 4 (2004): 27-41.

3. Cutler, "Equality, Efficiency, and Market Fundamentals: The Dynamics of International Medical- Care Reform" Journal of Economic Literature (Sept. 2002) 881-906.

4. Miller, et al. "Covering the Uninsured: What is it Worth?" Health Affairs web exclusive (March 31, 2004).

5. Levy, Helen and David Melzer. "What Do We Really Know About Whether Health Insurance Affects Health" (Dec. 2001) University of Chicago, mimeo

6. Lillie-Blanton, Marsha and Catherine Hoffman, "The Role of Health Insurance Coverage in Reducing Racial/Ethnic Disparities.

STRATEGIC MANAGEMENT FOR HOSPITALS 3 0 0 3OBJECTIVES

1. The Course aims to develop the the understanding the evolution, importance of strategic management - the various types of strategies, steps involved in strategy planning etc.

2. The course aims at exposing the students to the meaning and importance of Corporate strategy, how strategy is distinct from a strategic plan and also various types of strategies,

3. The course aims at imparting knowledge to the students on various marketing concepts related to the Hospitals such as - Product diversification in Hospitals, types of diversifications, Dimensions of corporate strategies, Social audit, social marketing, business ethics etc.

4. The course aims at teaching the student about the organizational environment in Hospitals, Organizational life cycle, its evolution and its various phases.

5. The course aims at improving the students' understanding on the impact of technology on various issues related with - managerial effectiveness, people and structure, CSR initiatives of Hospitals, Government's role in Healthcare Industry, Strategies for International operations, Globalization of Business and Strategic Control process.

OUTCOME

1. The student is expected to understand the meaning an importance of strategy and the various steps in strategy formulation.

2. Students are expected to understand the terms Strategy and Strategic plan, corporate strategy, classification of strategies and the various types of strategies.

3. Student should be able to analyze and discuss the various marketing concepts related to service delivery in Hospitals and are also expected to understand their applications.

4. Student should be able to understand the concept of organizational environment, organizational life cycle and should also be able to discuss the various phases of it.

5. The student expected to understand the importance of technology in Healthcare administration, the CSR initiatives expected out of Hospitals, the role played by Government and strategies for international operations of Hospitals.

UNIT I 9

Strategic Management - Evolution - Nature and importance of Strategic Management - Relationship between Strategic Management and Operational Management.Corporate planning: Difference between operational and strategic planning-Characteristics of

strategic steps involved in a strategic plan - Business Policies for hospitals - originated policy - appealed policy externally imposed policy - Method of formulating a new or revised policy, Policy Administrations - Functional Policies - Relationship of business policies to company goals, plans and strategies. Types of policies used in Corporation .

UNIT II 9

Corporate strategy - Distinction between strategy and strategic plan - Defensive strategy - Offensive strategy - Classifications strategies - Competitive Analysis - Industry Analysis - Self Analysis of organizations- Strategic use of marketing variables - Business Portfolio Analysis - Merger - Horizontal merger - Vertical merger - conglomerate merger - Product extension - Market extension - Pure conglomerate extension - Acquisition - Joint Venture.

UNIT III 9

Concept of Product Diversification with reference to hospitals - Classification of diversification - Single product diversification - Horizontal diversification - Conglomerate diversification - Market penetration - Market development - Product development - Diversification in selected Indian Industries- Case Study of some Indian industries - Corporate image - Corporate image versus brand image - Dimensions of corporate image - Survey method to determine the corporate image - Social Audit - Social Performance - Business ethics - Evolution - Concepts - Social Marketing - Social Auditing - Basic procedures - Benefits of Social audit.

UNIT IV 9

Organizational environment in hospitals- stable environment - changing environment - Turbulent environment - Matching the system to the environment - Matching system - organic system Differentiation - Integration - Organizational Life Cycle - Evolution - Revolution Creativity - Direction, Coordination - Collaboration - Management environment - Social - Cultural - Economic Political - Educational - Ethic environment

UNIT V 9

Impact of technology - An organizational structure - Impact of cultural values on managerial effectiveness - people and structure - Managers and employees structure - Social responsibilities of business with reference to hospital industry - Areas of involvement. The Government's role in Healthcare Industry - Strategies for International operations - Globalization of Business - Strategic Control process.

TOTAL : 45

TEXT BOOKS

1. Charles W.L. Hill & Gareth R. Jones - 'Strategic Management Theory, An Integrated approach'

- Houghton Miflin Company, Princeton New Jersey, All India Publisher and Distributors, Chennai, 1998.

2. Thomas L. Wheelen, J. David Hunger - 'Strategic Management' Addison Wesley Longman Singapore Pvt., Ltd., 6th Edition, 2000.

REFERENCES

1. Igor Ansoff Corporate Strategy. (Tokyo McGraw Hill Book Co)

2. Aaker A. David, Developing Business Strategies, John Wiley & Sons, New York, 1984

3. Steiner and Minor: Business Policy - Concept and cases. (North Holland and Publications)

4. Keith Davis and Robert Blomstrom: Business and Society, Environment & Responsibility (New York, McGraw Hill Book Co)

5. William F. Gluk: Strategy Formation and Management Actions

6. P.K. Ghosh: Business Policy - Strategic Planning & Management

7. AzharKazmi: Business Policy

8. Lloyd L. Byars: Strategic Management: Planning & Implementation

9. Porter Michel, Competitive Advantages

HOSPITAL ARCHITECTURE PLANNING, DESIGN & MAINTENANCE

3 0 0 3OBJECTIVES

1. To provide the introduction to origin of Hospitals and its development

2. To provide the departmentation framework of Hospitals

3. To provide the concept of project management

4. To provide the information on project formulation

5. To provide the understanding of Human resource mobilization on contracts

6. To provide the understanding of systems, WBS, project evaluation and effective project management

OUTCOME

1. Understand origin of Hospitals and its step by step development and types.

2. Understand the different departmentation of Hospitals based on the service

3. Understand the concept of project management - hospital pre comissioning stage - commissioning stage - post commissioning stage

4. Understand the framework of project formulation from concept to culmination.

5. Understand the authority of Project Manager, tendering procedure and contract formalities

6. Understand the aspects in project management, monitor and evaluate the project effectively

UNIT I 9

Concept of Hospital architecture - Planning and Design of a Hospital (Building & Physical Layout) - Space Required for Separate Functions - Different types of Hospitals - Problems and Constraints in different type of Hospitals - History of Hospital Development.

UNIT II 9

Organization - Structure -Departmentation and organization structure of different types of hospitals.Vertical & Horizontal - Clinical & Non Clinical - Supportive& Ancillary Service Departments.

UNIT III 9

Concept of hospital project management - Concept of a project - categories of projects - projects life cycle phases - project management concepts - tools and techniques for project management. The project manager - roles and responsibilities of project manager.

UNIT IV 9

Project formulation for hospital construction- stages - bottlenecks - feasibility report - financing arrangements - finalization of project - implementation schedule-project execution plan - project procedure manual project control system - planning scheduling and monitoring - monitoring contracts and projects diary - Project implementation stages project direction - communications in a project - coordination guidelines for effective implementation reporting in project management - project evaluation and its objectives, types and methods.

UNIT V 9

Organizing systems and procedures for maintenance of hospitals- working of systems - design of systems - projects work systems design - work break down structure - Organizing human resources and contracting - team building

TOTAL: 45REFERENCES:

1. Business Planning for health care management - Piggott, Carolyn Semple - U.K Open University Press

2. Health Sector Reform in Developing Countries - Peter Berman, Harvard University Press, 1995.

3. Health and Social organization: Towards a health policy for the 21st century - Blane, David, Brunner, Eric - Calrendon Press

4. Modern Trends in Planning and Designing of Hospitals- Kant Gupta, Shakti Kumar Gupta- Jaypee Brothers Publishers.

CLINICAL SERVICES 3 0 0 3OBJECTIVES

1. To develop a basic understanding of clinical services in the hospital sector

2. To seek a thorough knowledge in health care policies

3. To understand the management and organization of various departments in the hospital sector

4. To understand the process of quality management in the hospital sector

5. To understand the other clinical services such as surgical and allied services in the hospital sector.

OUTCOME

1. Students will be able to understand the overall health care delivery system and

2. Procedures adopted in the hospital sector.

3. Students will be able to understand different health care policies

4. Students will be able to familiarize to manage and organize various departments in the hospital.

5. Students will be able to understand various process involved in quality management and the accreditation of hospitals

6. Students will be able to understand various clinical activities such as licensing, accreditation of hospitals and how it plays a vital role in patients care


Health Administration in India- Health Care Delivery System-Introduction to OPD Services- Overview- function- location design-organsiation- space requirement facilities- emergency services design-space requirement-physical facilities- Clinical & Non-Clinical Services.

UNIT II POLICIES IN CLINICAL SERVICES 9

National Health Policy-National Health Programmes-Tuberculosis's control Programme, Dots Programme for control of Blindness- Family welfare programme- AIDS control programme, role & functions of National AIDS Control Organisation (NACO).

UNIT III MANAGEMENT AND ORGANIZATION OF CLINICAL SERVICES 9

Organization and Administration of various clinical services - Outpatient Services - In-patient Services

- Emergency Services - Operation Theatre - ICUs - Super Specialty Services including their utilization study - Nursing Care & Ward Management(generaland specialized Delivery suite and maternity ward)-Neonatal Intensive Care Unit- Day Care Unit.Medical and allied services: Medical services, paediatric services, psychiatric services, gastroenterologyservices, endocrinology services geriatric services cardiology centre, nephrology and dialysis.

UNIT IV QUALITY MANAGEMENT 9

Service and Process quality- Cost of quality- Quality control- Statistical methods in hospitals for control of service quality- Quality Circles- Total Quality Management- Five S and Six Sigma- Kaizen- Standard Operating Procedures (SOPs)- ISO, ISO standards and their implementation- Accreditation of hospitals - ISO, NABH, JCI

UNIT V SURGICAL AND ALLIED SERVICES TO CLINICAL SERVICES 9

Surgical services Dental services-obst.andgyneac.Services- physiotherapyservices- Trauma centre- burns- paraplegic and malignant treatment centre- urology centre- orthopedicservices.Insurance companies and TPAs- Insurance policies and cover- Personal accident insurance benefit- Claims procedures- Administration of patient related schemes- Medical insurance - cashless benefit, reimbursement- CGHS, ECHS, CSMA, ESIC

TOTAL: 45REFERENCES

1. Arnold D. Kalcizony& Stephen M. Shortell, Health Care Management.

2. Carolyn SemplePiggot& Carolyn S.Piggot, Business Planning for Health Care Management.

3. David E.Cope, Organization Development and Action Research in Hospitals.

4. Perspectives in health care - Nancy North - Macmillan Press, U.K

HOSPITAL SUPPORT SERVICES 3 0 0 3

OBJECTIVES

1. To provide the introduction to Hospitals and its development

2. To provide the departmentation framework of Hospitals

3. To provide the concept of management & organization of Clinical Services in the Hospital

4. To provide the map of planning and organizing the support services

5. To provide the steps in organization and management of utility services

6. To provide the understanding of Hospital and Health services evaluation

OUTCOME

1. Understand origin of Hospitals and its step by step development and types.

2. Understand the different departmentation of Hospitals based on the service

3. Understand the administrative aspects of multiple clinical services in the Hospital

4. Understand the administrative aspects of different support services in the Hospital

5. Understand the recent trend sin Disaster management and operations management of Utility services in Hospital

6. Understand and implement accreditation standards in the hospitals and ensure the safety and security of the patients, vistors and the hospital staff.

UNIT I INTRODUCTION 9Introduction to organization of health services in India - Central,States, Defence,

Railways and other PSUs- Voluntary agencies- Comprehensive health projects with Rural Development- International organizations related to health services.

UNIT II MANAGING ENGINEERING &UTILITY SERVICES 9Organizing and Managing Facility Support Services - Laundry - Housekeeping - Pest

control - Managing the Estate (Hospital Security) - Recent trends in Disaster Management - Hospital Engineering Services (Plumbing, Electricity, Civil, A/C, Lifts) - strategies of hospital equipments- planning and Selection- purchase procedure- installation and commissioning-hospital equipment repair and maintenance quality control.

PLANNING & ORGANIZING OF SUPPORT SERVICES

Imaging - CSSD - Laboratory - Blood Bank - Diet - Medical Records - Mortuary - Pharmacy - Admission & Discharge Procedure - Billing Procedure - Bio Medical Equipments Planning- Ambulance Services

UNIT III HOSPITAL HAZARDS 9General safety of the patients, fire safety, hospital hygiene, hospital

acquiredinfection, Biomedical waste? handling rule, segregation, collection, transportation, disposal, moderntechnology, for disposal radioactive waste handling.Review of reports on Healthcare- Bhore Committee-Moodliar Committee- Jain Committee- Kartar Singh Committee- Srivastava Committee

UNIT IV EVALUATION OF HOSPITAL & HEALTH SERVICES 9Accreditation - Setting of Objectives - Health Indicators - Applying Economic

Concepts to Service Evaluation - Assessing Patient Satisfaction - Techniques of Hospital Services Evaluation - Indicators of Hospital Efficiency & Effectiveness - Evaluation of Quality of Hospital Services - Management of Hazard & Safety in a Hospital Setup - Nursing Services in a Hospital - Current Issues in Hospital Management - Telemedicine - Bio-Medical Waste Management - Organ Transplantation - Rehabilitation Services - Health Insurance & Managing Health Care - Medical Audit - Hazard and Safety in a hospital Setup.

UNIT V MANAGING SERVICES IN CRISIS 9Epidemiological Triad, Levels of Disease Prevention- Disaster Management/

Disaster Plan- Fire fighting- Dealing with crisis situations- Natural disasters -floods, earthquakes etc.- Mob violence against medical establishments- Bomb threat- Terrorist strike- Political agitation- Mass casualties

TOTAL: 45REFERENCES

1. Arnold D. Kalcizony& Stephen M. Shortell, Health Care Management.

2. Carolyn SemplePiggot& Carolyn S.Piggot, Business Planning for Health Care Management.

3. David E.Cope, Organization Development and Action Research in Hospitals.

4. Perspectives in health care - Nancy North - Macmillan Press, U.K

EPIDEMIOLOGY AND PUBLIC HEALTH SYSTEM 3 0 0 3OBJECTIVES

1. To understand the basic concepts of health and diseases.

2. To expand the understanding of epidemiology and its principles, methods and designs

3. To provide a broad understanding of the core subject areas of infection prevention and control.

4. To introduce to proper determination and management of hazardous waste

5. To understand the practical epidemiology and evaluation of health interventionOUTCOME

1. Students will be able to define and distinguish the concepts of health, quality of life, impairment, activity limitation, and participation restriction. They will also be able to describe the contribution of epidemiology to the scientific study of health and disease.

2. Students will be able to understand various experimental designs and methods and also able to differentiate among experimental, quasi-experimental, correlation, and observational study designs and methods.

3. Students will be able to understand the essential practice areas of infection prevention and control with an emphasis on practical application for daily practice in a wide variety of health care settings

4. Students will be able to understand the basic steps and a simple and practical approach for the preparation of a health care waste management plan in small, medium, and large health care establishments. It is hoped this will assist managers of health care establishments in developing plans to optimize and sustain the operation of Health care waste management systems in their health care institutions.

5. Students will be able to familiarize with the concept of health indicators.

UNIT I CONCEPTS OF HEALTH AND DISEASES 9

Concepts of Health, Definition and Dimensions of Health, Spectrum of Health, Determinants of Health, Indicators of Health, Concept of disease, Concept of disease causation, Natural history of disease, Concept of disease control, Levels of prevention, Modes of disease intervention, Internal Classification of disease

UNIT II PRINCIPLES OF EPIDEMIOLOGY AND EPIDEMIOLOGICAL METHODS 12

Definition and basic concepts of Epidemiology including epidemiological triad, Basic measurement in Epidemiology including measures of mortality and morbidity, Methods in

Epidemiology, Infectious disease epidemiology, Investigation of an epidemic out break-Sources of epidemiological data, Cause & effect relationship: how to investigate an epidemic and role of hospital in its control, Screening & survey, Common disease in India & its prevention, Investigation of an epidemic, Epidemiology and public health policy.

UNIT III HOSPITAL INFECTION CONTROL 6

Definitions, Hospital infections - importance, determinants, sources, routes of transmission, Principles of control of hospital infections. Infection control teams, committees, policies and objectives of infection control department.

UNIT IV ENVIRONMENTAL HEALTH AND HOSPITAL WASTE MANAGEMENT9

Environment and health, Pollution - Nature, Sources, health effects ad management, concept of disinfection and decontamination, Hospital Waste management, control measures in wards, operation theaters, laundry, kitchen, etc.

UNIT V PRACTICAL EPIDEMIOLOGY 9

Tools for monitoring & evaluation of Health programmes. Practical epidemiological consideration in development of management of information.Concept of Health indicators: Disability adjusted life years ( Daly's), Quality adjusted life years( Qaly's), Disability adjusted Life expectancy( Dale's), Physical Quality of Life index( Pqli), Evaluation of health interventions.

TOTAL: 45

REFERENCES

1) Text Book of Preventive and Social Medicines, K. Park, M/s BanarasidasBhanot

2) Hospital Administration, OUP - Tabish, Jaypee

3) Preventive and Social Medicine - PrabhakarRao

4) Text book of Social & Preventive Medicine - MahajanEpidemiology in Health Services Management, (1984) - G.E.AlanDever, Asper publication. In Gaithersburg, Marylad

5) Control of hospitals infection - A practical handbook, (1997), 3rd edition - G.A.J. Ayliffe, E.J.L.Lawbury, A.N.Geddes, J.D. Willians, Chapman & Hall Medical Chennai.

6) Oxford Textbook of Public Health, Vol.3, Textbook of Preventive & social Medicine,

SEMESTER IV

21RMBM41 PROJECT 0 0 20 10

COURSE OBJECTIVES

Its aim is to demonstrate the skills and knowledge that students have acquired in their

studies

The Aim of the final year project is to develop student’s knowledge for solving societal

problem.

It enables students to develop problem solving, analysis, synthesis and evaluation skills.

COURSE OUTCOMES:

At the end of the project, the students will be able to:

CO – 1 : Create and develop deep understanding of the interaction.

CO – 2 : Analyze and solve problems on an executive level and demonstrating critical.

CO – 3 : Design the general (core) management skills in the chosen area of

specialization.

CO – 4 : Design strategies to solve business problems and pursue opportunities.

CO – 5 : Interpret a variety of ways to engage in experiential learning.

21CMBM41 SOCIAL ENTREPRENEURSHIP 3 0 0 3

COURSE OBJECTIVE:

This course will provide an opportunity to the students to understand - social

entrepreneurship and entrepreneurial opportunities

To understand and appreciate the role of (and need for) social entrepreneurship in

building a sustainable society.

To acquire the knowledge, skills, tools and techniques needed to become an

entrepreneur in the social sector.

To describe social entrepreneurship and characteristics of social entrepreneurs.

UNIT I: SOCIAL ENTREPRENEUR

9

Social entrepreneur – factors impacting transformation into social entrepreneur - The

characteristics of social entrepreneurs - The four distinctions of social

entrepreneurship - Profit and non-profit Proprietorships – partnership – company -

Non-Governmental organisation - Society – Trust and Company (sec. 25) registration

- Factors determining selection of forms of registration

UNIT II: SUSTAINABLE DEVELOPMENT

9

Concept of Sustainable Development and its importance - Factors affecting

sustainable development - Environmental costs and its economic value - The Political

Challenge and development Issues in India. The Millennium Ecosystem Assessment -

International Influences. Methods of sensing opportunities and fields of opportunities.

Assessing and prioritising opportunities. Enterprise launching and its procedures –

start-ups – incubation – accessing venture capital – CSR funds - PPP

UNIT III: TOOLKIT FOR SOCIAL ENTREPRENEUR

9

Study of successful models like Grameen Bank – Aravind Eye Care System’s –

LEDeG – TERI – Pasumai Payanam, Siruthuli – SEWA – Amul – Evidence from

OASiS, Case Study on SELCO, case study on Annapurna – Goonj - Toolkit for Social

and Environmental Entrepreneurs - SME Toolkit - The Creative Activist Toolkit - Root

cause analysis

UNIT – IV: ENTREPRENEURIAL OPPORTUNITY

9

Opportunity Recognition & Study on the Source and Discovery of Social Opportunities

- Entrepreneurial Opportunity Evaluation: A Discrete Choice Analysis of Financial and

Social Entrepreneurial Opportunity Attributes - Modelling the Social Venturing

Process

UNIT –V: STRATEGY

9

Understanding competitive environment - Assessing strengths and weakness -

Cooperative strategy: Building networks, partnership and alliance - Leading, retaining

and rewarding people entrepreneurially. Identifying increased avenues for donor-

investor / social enterprise partnership. Getting ready for the entrepreneurial donor’s

involvement. Challenges in maintaining donor investment. Ending charity –

implications

COURSE OUTCOMES:At the end of the course, a student will be able to

CO - 1: Understanding how social entrepreneurship lies at the interaction of the

field of entrepreneurship and social change.

CO - 2: Evaluate different theories of social entrepreneurship and the characteristics

of social entrepreneurs.

CO - 3: Analyze the key issues regarding the management of a social

entrepreneurial organization.

CO - 4: Evaluating the opportunities for social entrepreneurs

CO -5 : Understand the role social entrepreneurship plays in addressing complex

social and environmental problems

Total 45 hrs

TEXT BOOKS:1. Bide Amar (2012), Entrepreneurship determinants: culture and capabilities, 12th

Edition, Euro Stat, European Union, http://ec.europa.eu/eurostat

2. Dinanath Kaushik (2013) Studies in Indian Entrepreneurship, New Delhi, Cyber Tech

Publications

3. Gopalkrishnan (2014) The Entrepreneur’s Choice: Cases on Family Business in India,

New Delhi, Routledge taylor& Francis Group.

4. Kaliyamoorthy and Chandrasekhar (Eds:2007), Entrepreneurial Training: Theory and

Practice, New Delhi, Kanishka Publishers.

5. Robert Hisrich, Michael Peters and Dean Shepherd (2009) Entrepreneurship, New

Delhi, Tata McGraw-Hill Publishing Company Limited.

REFERENCE BOOKS:1. Heggade (1998) Developing Rural Women Entrepreneurship, New Delhi, Mohit

Publications

2. International Journal of Managing Value and Supply Chains (IJMVSC) Vol.4, No. 3,

September 2013 http://airccse.org/journal/mvsc/papers/4313ijmvsc05.pdf

3. Rajagopalan (Ed: 2006) Promoting Sustainable Livelihoods: Concepts and

Approaches, The Icfai University Press.

4. Roy Rajeev (2011), Entrepreneurship (ed.2), New Delhi, Oxford University Press

WEBSITES:

1. https://www.managementstudyguide.com/social-entrepreneurship.htm

2. https://blog.hubspot.com/sales/social-entrepreneurship

3.

https://ijesc.org/upload/8e5f0923dc0e3988cd00b8fbe2aaeb8c.Social%20Entrepreneu

rship%20in%20India%20Opportunities%20and%20Challenges.pdf

WEB SOURCES:

1. https://www.slideshare.net/NikhilHarshavardhan/social-entrepreneurship-76009455

2. https://www.slideshare.net/iaemedu/social-entrepreneurship-in-indian-scenario

21CMBM42 UNIVERSAL HUMAN VALUES 4 0 0 4Course Objectives:

To help students distinguish between values and skills, and understand the need,

basic guidelines, content and process of value education.

To help students initiate a process of dialog within themselves to know what they

‘really want to be’ in their life and profession

To help students understand the meaning of happiness and prosperity for a human

being.

To facilitate the students to understand harmony at all the levels of human living, and

live accordingly.

To facilitate the students in applying the understanding of harmony in existence in

their profession and lead an ethical life

UNIT I NEED FOR VALUE

12

Understanding the need, basic guidelines, content and process for Value Education,

Self-Exploration–what is it? - its content and process; ‘Natural Acceptance’ and

Experiential Validation- as the mechanism for self-exploration, Continuous

Happiness and Prosperity- A look at basic Human Aspirations, Right understanding,

Relationship and Physical Facilities- the basic requirements for fulfilment of

aspirations of every human being with their correct priority, Understanding

Happiness and Prosperity correctly- A critical appraisal of the current scenario,

Method to fulfil the above human aspirations: understanding and living in harmony at

various levels.

UNIT II UNDERSTANDING SELF

12

Understanding human being as a co-existence of the sentient ‘I’ and the material

‘Body’, Understanding the needs of Self (‘I’) and ‘Body’ - Sukh and Suvidha,

Understanding the Body as an instrument of ‘I’ (I being the doer, seer and enjoyer),

Understanding the characteristics and activities of ‘I’ and harmony in ‘I’,

Understanding the harmony of I with the Body: Sanyam and Swasthya; correct

appraisal of Physical needs, meaning of Prosperity in detail, Programs to ensure

Sanyam and Swasthya.

UNIT III UNDERSTANDING HARMONY, RELATIONSHIPS

12

Understanding harmony in the Family- the basic unit of human interaction ,

Understanding values in human-human relationship; meaning of Nyaya and program

for its fulfilment to ensure Ubhay-tripti; Trust (Vishwas) and Respect (Samman) as

the foundational values of relationship, Understanding the meaning of Vishwas;

Difference between intention and competence, Understanding the meaning of

Samman, Difference between respect and differentiation; the other salient values in

relationship, Understanding the harmony in the society (society being an extension

of family): Samadhan, Samridhi, Abhay, Sah-astitva as comprehensive Human

Goals, Visualizing a universal harmonious order in societyUndivided Society

(AkhandSamaj), Universal Order (Sarva bhumi Vyavastha ) - from family to world

family!.

UNIT IV PERCEPTION OF HARMONY

12

Understanding the harmony in the Nature, Interconnectedness and mutual fulfilment

among the four orders of nature- recyclability and self-regulation in nature,

Understanding Existence as Coexistence (Sah-astitva) of mutually interacting units

in all-pervasive space, Holistic perception of harmony at all levels of existence.

UNIT V ETHICS, UNIVERSAL ORDER

12

Implications of the above Holistic Understanding of Harmony on Professional Ethics,

Natural acceptance of human values, Definitiveness of Ethical Human Conduct,

Basis for Humanistic Education, Humanistic Constitution and Humanistic Universal

Order. Competence in Professional Ethics

Total Hrs: 60Course Outcome:

CO1: Understand the significance of value inputs in a classroom, distinguish

between values and skills, understand the need, basic guidelines, content and

process of value education, explore the meaning of happiness and prosperity and do

a correct appraisal of the current scenario in the society

CO2: Differentiate between the Self and the Body, understand the meaning of

Harmony in the Self the Coexistence of Self and Body.

CO3: Evaluate the value of harmonious relationship based on trust, respect and

other naturally acceptable feelings in human-human relationships and explore their

role in ensuring a harmonious society

CO4: Reflect the harmony in nature and existence, and work out their mutually

fulfilling participation in nature.

CO5: Distinguish between ethical and unethical practices, and start working out the

strategy to actualize a harmonious environment wherever they work.

Text Books:1. R R Gaur, R Sangal, G P Bagaria, 2009, A Foundation Course in Human Values and

Professional Ethics.

Reference Books:1. Ivan Illich, 1974, Energy & Equity, The Trinity Press, Worcester, and Harper Collins,

USA.

2. E.F. Schumacher, 1973, Small is Beautiful: a study of economics as if people

mattered, Blond & Briggs, Britain.

3. Sussan George, 1976, How the Other Half Dies, Penguin Press. Reprinted 1986,

1991.

4. Donella H. Meadows, Dennis L. Meadows, Jorgen Randers, William W. Behrens III,

1972, Limits to Growth-Club of Rome’s report, Universe Books.

5. A Nagraj, 1998, Jeevan Vidya Ek Parichay, Divya Path Sansthan, Amarkantak.

6. P L Dhar, RR Gaur, 1990, Science and Humanism, Commonwealth Publishers.

7. A N Tripathy, 2003, Human Values, New Age International Publishers.

8. Subhas Palekar, 2000, How to practice Natural Farming, Pracheen (Vaidik)

KrishiTantra Shodh, Amravati.

9. E G Seebauer & Robert L. Berry, 2000, Fundamentals of Ethics for Scientists &

Engineers, Oxford University Press.

10.M Govindarajan, S Natrajan & V.S. Senthil Kumar, Engineering Ethics (including

Human Values), Eastern Economy Edition, Prentice Hall of India Ltd.

11.B P Banerjee, 2005, Foundations of Ethics and Management, Excel Books.

12.B L Bajpai, 2004, Indian Ethos and Modern Management, New Royal Book Co.,

Lucknow. Reprinted 2008.

Websites:1. https://nptel.ac.in/courses/109/104/109104068/

Web Sources: 1. https://lecturenotes.in/notes/27764-note-for-human-values-and-professional-ethics-2-

hvpe-2-by-indrajeet-verma

syllabus.pdf - Best Deemed University in Chennai

Documents