1 | Page Statement of Course Structure for BBA (Hons.) Programme First Semester S.No . Course Code Title Max. Marks Credit Distribution of Credit L T P C 1. SCM-C-111 English and Managerial Communication 100 3 3 0 0 3 2. SCM-C-112 Principles of Management 100 3 3 0 0 3 3. SCM-C-113 Environmental Management 100 3 3 0 0 3 4. SCM-C-114 Fundamentals of Accounting 100 3 3 0 0 3 5. SCM-C-115 Business Statistics 100 3 3 0 0 3 6. SCM-C-116 Introduction to Computers 100 3 3 0 0 3 Total 18 - - - 18 Explanation of Paper Code of Core Course Explanation of Paper Code of Non Mandatory Course 1. First one stands for Semester Number 2. Second digit stand for course code (UG) 3. Third digit stands for Paper Number. 4. ”C” stands for Core Course/Paper 1. First one stands for Semester Number 2. Second digit stand for course code (UG) 3. Third digit stands for Paper Number. 4. ”S” stands for Core Course/Paper
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Statement of Course Structure for BBA (Hons.) Programme
First Semester
S.No.
Course Code
Title Max. Marks
Credit Distribution of Credit
L T P C
1. SCM-C-111 English and Managerial Communication 100 3 3 0 0 3
Explanation of Paper Code of Core Course Explanation of Paper Code of Non Mandatory Course
1. First one stands for Semester Number 2. Second digit stand for course code (UG) 3. Third digit stands for Paper Number. 4. ”C” stands for Core Course/Paper
1. First one stands for Semester Number 2. Second digit stand for course code (UG) 3. Third digit stands for Paper Number. 4. ”S” stands for Core Course/Paper
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First Semester SCM-C-111
Title: English and Managerial Communication
Course : 1 SCM-C-111 English and Managerial Communication 100 3 3 0 0 3
Objective : The objective of this course is to develop effective business communication skills among the students.
UNIT – I Meaning and Significance of Communication in Business, Process of Communication, Channels and Media
in Communication, Contents of Upward, Downward and Criss-Cross Communication.
First Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit One Only August 28 to 30 20 Marks
UNIT – II External & Internal Communication, Communication Networks, Effective Communication, Barriers in the
Process of Communication.
Second Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit Two Only October 3 to 5 20 Marks
UNIT – III Effective Listening, Public Speaking, Performance in Job – Interview, Performance in Group Meeting. UNIT – IV Committees, Conferences, Effectiveness of Written Communication, Business Letters and Report Writing.
Grammar : Article, Preposition, Determinants & use of Tenses.
End Semester Examination Contents Date of Exams. Maximum Marks
Entire Syllabus November 10 to 25 60 Marks
Books Recommended :
1. F.T. Wood : A Remedial English Grammar for Foreign Students. 2. W.S. Allen : Living English Structure 3. R.S. Sharma : Technical Writing. 4. Krishna Mohan & R.C. Sharma, Business Correspondence and Report Writing, Tata McGraw Hill, New
Delhi. 5. Business Communication : Homai Pradhan, Vijya Thakur, D.S. Bhende. 6. Effective Business Communication : M.V. Rodriques, Concept Publishing Company, New Delhi 110 059. 7. Communication Skills by Prof. Nageshwar Rao & P.R. Das.
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First Semester SCM-C-112
Title: Principles of Management Course : 2 SCM-C-112 Principles of Management 100 3 3 0 0 3
Objective : The course is meant to acquaint the student with the Principles of Management
UNIT – I An Introduction : Management defined, Functions of Management, Management as a profession, Managerial Levels and Roles, Managerial Responsibilities; Characteristics of a Good Manager.
First Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit One Only August 28 to 30 20 Marks
UNIT – II Management Thought :
(a) Early Contributions : Robert Owen (Classical Theories – An overview of Scientific Management by Taylor, Management Process School by Henri Fayol (b) Neo-Classical Theories – An overview, Behavioural approach and Hawthorne Experiments.
Second Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit Two Only October 3 to 5 20 Marks
UNIT – III Overview of Management Functions :
Planning Function Planning Defined, Advantages of Planning, Organising : Organising defined, process of Organising, Principles of organizing, Organisational structure, staffing.
UNIT – IV Key Managerial Activities : Decision making : Types of Managerial decisions, process of quantitative decision making, Management by objectives : Meaning, process, Advantages, Disadvantages. Directing Activities : Motivation, Definition, Types & Process, Leadership, Communication, Definition, Objectives of Communication, Communication process model, guidelines for effective communication, Functions of Controlling : Effective Control System, Control Process, Types of Managerial Control.
End Semester Examination Contents Date of Exams. Maximum Marks
Entire Syllabus November 10 to 25 60 Marks
Books Recommended : 1. Principles of Management, J.S. Chadan 2. Principles of Management, George R. Terry. 3. Principles of Management, B.S. Mathur 4. Principles of Management, J.K. Jain 5. Fundamentals of Management, Stoner.
Objective : The objective of course is awareness to the students with environment and climate.
UNIT – I Introduction : Multidisciplinary nature of environmental studies.
Definition, scope, objectives and importance
Need for public awareness for solving environmental problems, Environmental Engineering.
Major Environmental Problems.
Present Environmental Issues of Global Concern.
First Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit One Only August 28 to 30 20 Marks
UNIT – II Components of Environment:
Components of Environment and their interactions,
Impacts of Development on Environment
Second Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit Two Only October 3 to 5 20 Marks
UNIT – III Natural Resources: Introduction, Renewable and non renewable resources, Natural resources and associated problems. Renewable Resources. Forest Resources: Importance use and over exploitation, deforestation. dams and their effects on forests and tribal people.
UNIT – IV Water Resources: Use and over utilization of surface and ground water, plods, drought, conflicts over water dams – benefits and problems.
Environmental Impacts of Urbanization.
End Semester Examination Contents Date of Exams. Maximum Marks
Entire Syllabus November 10 to 25 60 Marks
Books Recommended : 1. Introduction to Environmental Science by Y. Anjaneyulu 2. Environmental Studies by Benny Joseph 3. Text Book of Environmental Studies, Erach Bharucha
Objective : The objectives of this course includes developing an appreciation of different languages, programme, Software, Hardware, systems and computer awareness.
UNIT – I Fundamentals of Computer: An Introduction, Computer Generation, I/O devices, Memory,
Central Processing Unit.
First Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit One Only August 28 to 30 20 Marks
UNIT – II Number System : Binary, Octal, Hexadecimal, Applications and Inter-conversions, Computer Arithmetic, Computer Logic.
Second Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit Two Only October 3 to 5 20 Marks
UNIT – III Programming : Flow Charting, Algorithms, Looping, Branching, Programme structure, Soft wares.
UNIT – IV
Operating System : Fundamental and Role of O.S., Elements of DOS, UNIX, WINDOWS. Internet & Computers in Business: Computer in Business, Introduction to Internet.
End Semester Examination Contents Date of Exams. Maximum Marks
Entire Syllabus November 10 to 25 60 Marks
Books Recommended : 1. P.K. Sinha, Introduction to Computers 2. Alexis Leon and Methew Leon – Introduction to Computers, published by Leon Tech World.
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Statement of Course Structure for BBA (Hons.) Programme
6. SCM-C-216 Seminar & Term Paper / Project Work etc. (STP)
100 3 3 0 0 3
Total 600 18 - - - 18
Explanation of Paper Code of Core Course Explanation of Paper Code of Non Mandatory Course
1. First one stands for Semester Number 2. Second digit stand for course code (UG) 3. Third digit stands for Paper Number. 4. ”C” stands for Core Course/Paper
1. First one stands for Semester Number 2. Second digit stand for course code (UG) 3. Third digit stands for Paper Number. 4. ”S” stands for Core Course/Paper
Objective : To impart basics of Higher Accounting and Company Accounts and its applications in Business Management.
UNIT – I Introduction: Partnership agreement, registration and its effects, Appropriation of profit.
First Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit One Only February 04 to 06, 2010 12 Marks
Unit. II Admission of a new partner: Revaluation of Assets and Liabilities; Accumulated profits and losses;
Goodwill, adjustment in capital.
Second Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit Two Only 12 to 14 March 2010 13 Marks
UNIT – III Retirement Amount payable to retraining partner; treatment of goodwill. Disposal of discussed partners,
share. Change in profit sharing ratio-introduction.
UNIT – IV Dissolution of firms (Garru Vs. Hurry) Ordinary and Insolvency. Company Accounts: Introduction; Issue of shares: calls in arears; calls in advance.
End Semester Examination Contents Date of Exams. Maximum Marks
Entire Syllabus 10 to 25 April 2010 60 Marks
Books Recommended :
1. S. K. Paul : Accounting Vol. I & II 2. Shukla S.M. and Gupta S. P: Financial Accounting.
Objectives : To impart basics of Marketing Management, Marketing Environment, Marketing Segmentation, Product
Planning and Development, Product pricing, and Channels of Distribution etc. in Notational and International Environment.
UNIT – I Introduction: Marketing-The components of marketing- Distinction between market and marketing Benefits and costs of Marketing, The marketing concept-Evolution of marketing concept-Features of integrated marketing concept, The new waves of thoughts in marketing- Marketing Management, Function of marketing management.
First Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit One Only February 04 to 06, 2010 12 Marks
UNIT – II Marketing Segmentation: Market segmentation versus product differentiation, Benefits, Requisites, Market
segments and marketing mix, Market integration and market orchestration.
Second Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit Two Only 12 to 14 March 2010 13 Marks
UNIT – III Product Planning and Development: Product lnnovation Steps in New product development idea
generation-screening, Product development, Test marketing, Organization for new, new product development. Product pricing: Role of Pricing, The methods of price determination, approach, policies and strategies, Price maintenance.
UNIT – IV Channels of Distribution: Role, Principles, Classification of channels, Types of Intermediaries, Factors governing the choice of channels of distribution, Channel compensation, motivation, coordination, control.
End Semester Examination Contents Date of Exams. Maximum Marks
Entire Syllabus 10 to 25 April 2010 60 Marks
Books Recommended : 1. Kotler, Philip and Armstrong, G. Principles of Marketing, New Delhi, Prentice Hall of India, 1997. 2. Ramaswamy, V.S. and Namakumari, S. Marketing: Planning Control, New Delhi, Macmillan, 1990. 3. Stanton, William J. Fundamentals of Marketing, New York, McGraw Hill, 1994. 4. Y.Anjaneyulu: Introduction to Environmental Science.
Objective : To equip the students with the basic understanding of the research methodology and to provide an insight into the application of modern analytical tools and techniques for the purpose of management decision making.
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UNIT – I Marketing Research an overview : Conceptual Framework, Historical Development, Scope and Importance
of Marketing Research, Organization of Marketing Research Department.
First Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit One Only February 04 to 06, 2010 12 Marks
UNIT – II Research Design : Marketing Research Process, Problem Discovery and Formulation, Types of Research
(Exploratory and Descriptive). Types of Research Design, Sample Design : Meaning and different types of sample designs.
Second Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit Two Only 12 to 14 March 2010 13 Marks
UNIT – III Data Collection Methods and Techniques : Types and Sources of Data, Methods of Data Collection :
Survey, Observation and interviews. Questionnaire Method and Questionnaire Design, Attitude Scales
UNIT – IV Marketing Research Report Preparation and Presentation : Presentation of Written Research Reports, Reading and Interpretation of Reports.
End Semester Examination Contents Date of Exams. Maximum Marks
Entire Syllabus 10 to 25 April 2010 60 Marks
Books Recommended : 1. Research Methodology : C.R. Kothari 2. Research Methodology : S.P. Gupta 3. Marketing Research : Green & Tull 4. Marketing Research : Beri, G.C. 5. Marketing Research : Sangeeta Agrawal 6. Marketing Research :Principles, Applications & Cases : Sharma D.D., (Sultan Chand & Sons., New Delhi) 7. Marketing Research (Methodology Foundations) : Churchill, J.R. Gilbert A. 8. Marketing Research : Luck, D.J. Hugh G. Wales, D.A. Taylor & Rubin, R.S. 9. Modern Marketing Research : Patil, S.G., P.V. Kulkarni & H. Pradhan. 10. Marketing Research : Theory & Practice, : Bellur, V.V.
Objective : The objectives of this paper is acquaint the participants with concepts and techniques used in Economic Theory and to enable them to apply this knowledge in business decision-making. Emphasis in given to changes in the nature of business firms in the context of globalization.
UNIT – I Nature and Scope of Managerial Economics; Managers need to know Economics- Business Decisions.
Cost Concepts, Cost Analysis; break even analysis.
First Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit One Only February 04 to 06, 2010 12 Marks
UNIT – II Profit and its measurement; maximization of profit; utility; consumer‟s demand; law of Demand; Market
Determinants of Demand; Demand Functions and Elasticities.
Second Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit Two Only 12 to 14 March 2010 13 Marks
UNIT – III Theory of production and its functions ; Law of returns to scales; Economies of Scale; Least Cost Factor. UNIT – IV Market Structure: Pricing Pricing in Pertect Competition; Monopolistic Competition Business Cycle.
End Semester Examination Contents Date of Exams. Maximum Marks
Objective : The Objectives of this course is to Sensitize students to the various facets of managing people and to create an understanding of the various policies and practices of human resource management.
UNIT – I Managerial Perspective, administrative Vs. Management Personnel Department – Function, Objectives,
HRD. Line-Staff Relationship, Authority, Responsibility and Accountability, Organization of Personnel Department, Personnel Function in TELCO and TISCO.
First Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit One Only February 04 to 06, 2010 12 Marks
UNIT – II Manpower Management Cycle; Manpower Planning, Planning Job requirements and descriptions; Skill
Analysis; begin Vs. Pedigree, Pressure Candidates, Nepotism, Need for Adaption, Manager Selection Process. Sources of Recruitment, Interviewing, Qualities of an interviewer.
Second Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit Two Only 12 to 14 March 2010 13 Marks
UNIT – III Employees‟ Orientation and Training; Identifying training needs; Managerial Development, Training
techniques, Promotions, Transfer, Relocation and Job termination.
UNIT – IV Productivity of Workers; Motivation; Incentives; Morale, Performance appraisal Wage administration & Wage Policy, Fringe Benefits & Social Security.
End Semester Examination Contents Date of Exams. Maximum Marks
2. BUM-E-330 Organizational Development 100 3 3 0 0 3
Explanation of Paper Code of Core Course Explanation of Paper Code of Non Mandatory Course
1. First one stands for Semester Number 2. Second digit stand for course code (UG) 3. Third digit stands for Paper Number. 4. ”C” stands for Core Course/Paper
1. First one stands for Semester Number 2. Second digit stand for course code (UG) 3. Third digit stands for Paper Number. 4. ”S” stands for Core Course/Paper
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BBA (Hons.) Third Semester BUM-C-321
Title: Government and Business Course : 1 BUM-C-321 Government and Business 100 3 3 0 0 3
Objective : The objective of this course is to introduce the public control business as Indian perspective and world perspective, the role of Government, its constitutional framework, new economic Policy, Structural reforms and privatization.
UNIT – I The Public control of business: Historical perspectives, Constitutional Framework of Government, Control of
Business, Industrial Policy.
First Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit One Only August 28 to 30, 2010 12 Marks
UNIT – II Import Control, Exports & Govt. Policy, Promotion & Performance, Foreign Disinvestment.
Second Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit Two Only October 5 to 7, 2010 13 Marks
UNIT – III Govt‟s. promotional role in Industrial Development, Public sector Development Banking, Govt. Policy &
Small Scale Industry. UNIT – IV Govt. & Planning, India‟s Eight Five Year Plan & Structural Reforms, Privatization, New Economic Policy
Environment in India & early experiments with Privatization.
End Semester Examination Contents Date of Exams. Maximum Marks
Objective : The objective of this paper is to develop conceptual as well as practical understanding of Human Resource Management .
UNIT – I Law of Contract, Nature & Kinds, offer & acceptance, Consideration, Capacity of parties, Consent, Legality
of object & Consideration, Void agreements, Voidable agreements.
First Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit One Only August 28 to 30, 2010 12 Marks
UNIT – II Performance & discharge of Contracts, Remedies for breach of contract, Bailment & Pledge, Agency.
Second Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit Two Only October 5 to 7, 2010 13 Marks
UNIT – III Law of Sale of Goods-conditions and warranties, transfer of properties, performance of contract of sale,
Rights of unpaid seller. UNIT – IV Law of Partnership: Defination and nature of Partnership; formation; rights, duties and liabilities of Partners
and dissolution.
End Semester Examination Contents Date of Exams. Maximum Marks
Entire Syllabus November 14 to 30, 2010 60 Marks
Books Recommended :
1. M.C. Kuchhal: Mercantile Law Fourth Revised Edition: Vikas Publishing House Pvt. Ltd. New Delhi 2. S.K.Mishra Labour & Industrial Law of India; Allahbad Law Agency 2007
Objective : The objective of this paper is to develop conceptual as well as practical understanding of Cost Accounting.
UNIT – I An introduction of cost accounting
Cost: elements concepts & classification.
First Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit One Only August 28 to 30, 2010 12 Marks
UNIT – II Unit or out-put costing
Contract, Job & batch costing.
Second Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit Two Only October 5 to 7, 2010 13 Marks
UNIT – III Process Costing
Reconciliation of cost & financial accounts UNIT – IV Budget & Budgetary control
Standard costing & variance analysis.
End Semester Examination Contents Date of Exams. Maximum Marks
Entire Syllabus November 14 to 30, 2010 60 Marks
Books Recommended :
1. Jain Narng- Cost Accounting, Kalyani Publication. New Delhi. 2. Khan & Jain- Theory & Problems of Mgt. & Cost Accounting Tata McGraw Hill Publishing Co. Ltd. 3. Agrawal M. L. Practical Problem in Cost Accounting, Sahitya Bhavan, Agra 4. Arora: M. N.- Cost Accounting, Vikash Publishing House Pvt.
Objective : The Purpose of this paper is to acquaint the Student with the concept which are helpful in developing a sound sales policy and in Organizing and managing sales farce.
UNIT – I Introduction, Objectives, Functions and Classification of Sales Management, Selling under the Marketing
Concept, Interdependent of Salesmanship and advertising.
First Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit One Only August 28 to 30, 2010 12 Marks
UNIT – II The sales organization: Purpose, Principles and policies of sales organization setting up of the sales
Second Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit Two Only October 5 to 7, 2010 13 Marks
UNIT – III Sales forecasting and Sales Budget, Meaning of Sales Forecasting, importance of sales forecasting,
limitation of sales forecasting, factor affecting sales forecasting in Indian context factors to consider while preparing sales budget..
UNIT – IV The Management of Sales Force: Personnel problems of Sales Management, recruiting and selection, Training and Development, motivating salesman, sales meeting and contest, compensating sales personnel, evaluating and supervising salesmen.
End Semester Examination Contents Date of Exams. Maximum Marks
Entire Syllabus November 14 to 30, 2010 60 Marks
Books Recommended : 1. Dr. C.N. Sontakki, Kalyani Publication, New Delhi. 2. Salesmanship and Publicity, Rustom S. Davar, Vikas Publishing House Pvt. Ltd. 3. Marketing Management (The Millennium Edition, Phillip Kotler)
3. Clifford Gomez- Financial Markets, Institutions & Financial Services ,Prentice Hall of India Ltd. 4. Tripathi Nalini Prava, Financial Services Prentice Hall of India Ltd.
Objective : The objective of this paper is to develop conceptual as well as practical understanding of Human Resource Management .
UNIT – I Nature & functions of Human Resource Management; Role of Human Resource Manager; Human
Resource Planning: concept & process of Human Resource Planning; Recruitment & Selection: Test and Interviews.
First Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit One Only August 28 to 30, 2010 12 Marks
UNIT – II Strategic approach of HRM: Stability strategies, Growth strategies, Retrenchment strategies, Combination
Strategies. Job Analysis & job Evaluation: Methods & uses; Training & Development: Training Methods & Management Development.
Second Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit Two Only October 5 to 7, 2010 13 Marks
UNIT – III Performance Appraisal: Importance, & methods of Performance Appraisal, Self Appraisal, Assessment
Centers, 360‟ performance appraisal; Leadership: need for leadership, Characteristics of effective leaders. Effective leadership styles; Motivation, Incentives & Morale.;
UNIT – IV Worker‟s participation in Management: Forms of work participation, in India, Work committees Joint Management Council (JMC), Shop council, Unit council; Stress, Conflict Management and Counselling.
End Semester Examination Contents Date of Exams. Maximum Marks
Entire Syllabus November 14 to 30, 2010 60 Marks
Books Recommended :
1. Personnel Human Resource Management by Mill Kovich & Boudreav. 2. Human Resource Management & Development by H.C. Sainy & Saharad Kumar.
Objective : The objective of this paper is to develop conceptual as well as practical understanding of Human Resource Management .
UNIT – I 1. OD: Defination Operational Components and characteristics and foundation.
2. Underlying Assumptions
First Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit One Only August 28 to 30, 2010 12 Marks
UNIT – II 1. Action Research and O.D.
2. Team Interventions
Second Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit Two Only October 5 to 7, 2010 13 Marks
UNIT – III 1. Intergroup Interventions
2. Personal Interpersonal and Group Process Interventions. UNIT – IV 1. Comprehensive Interventions.
2. Structural Interventions.
End Semester Examination Contents Date of Exams. Maximum Marks
Entire Syllabus November 14 to 30, 2010 60 Marks
Books Recommended :
1. French and Bell: Organizational Development ND: Prentice Hall of India 1991. 2. Keith Davis: Human Behaviour at work , Tata Mc0Graw Hall, New Delhi. 3. P.C. Tripathi (HRD) Published by Sultan Chand, New Delhi. 4. Organisational Behaviour by F. Luthans, Tata Mc0Graw Hall, New Delhi. 5. Organisational Behaviour & change by D. Thakur, Published by Deep & Deep Publication, Delhi.
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Statement of Course Structure for BBA (Hons.) Programme
1. SCM-E-427 Security Analysis and Portfolio Management
100 3 3 0 0 3
2. SCM-E-428 Management of Financial Institutions and Financial Services
100 3 3 0 0 3
Specialization Human Resource Management
1. SCM-E429 Industrial Relation 100 3 3 0 0 3
2. SCM-E-430 Labour Legislation 100 3 3 0 0 3
Explanation of Paper Code of Core Course Explanation of Paper Code of Non Mandatory Course
5. First one stands for Semester Number 6. Second digit stand for course code (UG) 7. Third digit stands for Paper Number. 8. ”C” stands for Core Course/Paper
5. First one stands for Semester Number 6. Second digit stand for course code (UG) 7. Third digit stands for Paper Number. 8. ”S” stands for Core Course/Paper
Objective : The objective of this paper is to develop conceptual as well as practical understanding of Human Resource Management .
UNIT – I Introduction to Organisational Behaviour: Nature and Significance: Perception, Attitudes
and Values, Personality, Learning and Learning theories.
First Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit One Only 3-5 Feb.2011 12 Marks
UNIT – II Motivation: Basic concepts and Theories of Motivation; Basic Concepts and Theories of
Leadership and their Application: Job Design
Second Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit Two Only 10-12 March 2011 13 Marks
UNIT – III Interpersonal Communication; Interpersonal Conflict, Coaching and Mentoring, Power
and Politics in Organizations. UNIT – IV Foundation of Group Behavior: Defining and Classifying Groups, Why do people join
Groups, Stages of Group Development; Workshop Behavior. External Conditions
imposed on Groups, Group member Sources, Group Processes, Group task, Group
Cohesiveness, Group Decision Making, Group Think, Organization Culture, Work
Stress, and Managing Change.
End Semester Examination Contents Date of Exams. Maximum Marks
Entire Syllabus 10-25 April 2011 60 Marks
Books Recommended :
1. Organgational Behavioiur, Stepher P. Robbien 2. Organgational Behavioiur, J. S. Chandar 3.
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4. BBA (Hons.) Fourth Semester
BUM-C-422
Title: Indian Ethos and Values Course : 4 BUM-C-422 Indian Ethos and Values (IE&V) 100 3 3 0 0 3
Objective : The objective of the course is to develop a holistic approach in management students, through Indian perspective on „values & Ethics‟ in the pursuit of managerial effectiveness and creating ethical culture in organizations.
UNIT – I Model of Management in the Indian Socio-Political Environment; Work Ethos; Indian Heritage in Production and Consumption; Indian Insight into TQM.
First Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit One Only 3-5 Feb. 2011 12 Marks
UNIT – II Problems Relating to Stress in Corporate Management - Indian Perspective; Teaching Ethics; Trans-
cultural Human Values in Management Education;
Second Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit Two Only 10-12 March 13 Marks
UNIT – III Relevance of Values in Management; Need for Values in Global Change - Indian Perspective; Values for
Managers; Holistic Approach for Managers in Decision Making; UNIT – IV Secular Versus Spiritual Values in Management; Personal Growth and Lessons from Ancient Indian
Educational System; Science and Human Values.
End Semester Examination Contents Date of Exams. Maximum Marks
Entire Syllabus 10-25 April 2011 60 Marks
Books Recommended : Chakraborty, S.K.: Foundations of Managerial Work· Contributions from Indian Thought, Himalaya Publishing
House Delhi 1998 ………………………… Management Effectiveness and Quality of Work-life - Indian Insights, Tata McGraw Hill
Publishing Company, New Delhi 1987 ………………………… Management by Values, Oxford University Press,1991 4 Drucker. P: Managing in Turbulent Times, Pan Books London 1983 5 Kumar. Sand N K. Uberoj· Managing Secularism in the New Millennium, Excel Books 2000 6 Griffiths, B. The Marriage of East and West, Colling, London 1985 7 Gandhi, M.K: The Story of My Experiment with Truth, Nav Jivan Publishing House, Ahmedabad, 1972
Note : The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.
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BBA (Hons.) Fourth Semester SCM-C-423
Title: Income Tax
Course : 1 SCM-C-423 Income Tax 100 3 3 0 0 3
Objective :
The objectives of this paper is to enable the students to know the basics of Income Tax Act and its implications.
UNIT – I Basic Concepts: Income, agricultural income, casual income, assessment year, previous year, person, gross total income, total income. Basis of charge: Residence and tax liability, income which does not form part of total income., Taxable income under the head of salary.
First Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit One Only February 3- 5 12 Marks
UNIT – II Taxable Income under the head of house property, Business or Profession, Capital gains.
Second Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit Two Only March 10 - 12 13 Marks
UNIT – III Income from other sources .,Set off &Carry forward of losses., Deductions from Gross total
income, Computation of total income. UNIT – IV Tax planning, Scope of tax management, Tax deducted at source, advance payment of
tax, Income Tax Authorities.
End Semester Examination Contents Date of Exams. Maximum Marks
Entire Syllabus April 10 - 25 60 Marks
Books Recommended :
1. Mehrotra H.C Income Tax Law & Accounts;Sahitya Bhawan Agra 2. Singhania V.K Student‟s guide to Income Tax Taxmann,Delhi. 3. Shripal Sakhlecha,Income Tax Satish Printers,Indore.
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BBA (Hons.) FOURTH SEMESTER SCM-E- 425
Specialization Marketing Management Title: International Marketing
Objective : The basic objective of this course is to develop an understanding about the Management of Financial Institutions and Financial Services and its applications.
UNIT – I International Marketing- Nature & Process of International Marketing, Domestic Marketing V/s. International Marketing. Characteristics of MNCs. Process of Internationalization, Benefits of International Marketing.
First Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit One Only Feb. 3-5 12
UNIT – II Basis for International Trade, Principle of Absolute Advantage, Principle of Relative Advantage,
International Product Life Cycle Theory, Overview of World Marketing Environment-Legal and Cultural.
Second Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit Two Only March 10-12 13
UNIT – III Planning for International Marketing. Overview of Marketing Research, Market Analysis & Market Entry
Strategies. UNIT – IV Product Strategies: Basis decisions, Product planning branding and packaging decisions. Direct and
indirect distribution channels.
End Semester Examination Contents Date of Exams. Maximum Marks
Entire Syllabus 10-25 April 60 Marks
Books Recommended :
1. International marketing: Varshney & Bhattacharya, Himalaya Publishing Delhi. 2. International Marketing, Rathore & Rathore, Himalaya Publishing. 3. International Marketing, P. Sarvanavel, Himalaya Publishing, New Delhi. 4. Note : The list of cases and specific references including recent articles will be announced in the class at the
Objective : The basic objective of this course is to develop an understanding about the consumer decision-making process and its applications in marketing practices of firms.
UNIT – I Introduction to Consumer Behaviour: Consumer Bheaviour & Marketing Strategies. (Segmentation promotion and Positioning Strategies) Consumer Decision Making: Simple Model of Consumer decision making Models of Consumers.
First Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit One Only Feb. 3-5 12
UNIT – II Consumer Perception: Purchase search, information processing and Consumer Involvement theory;
Second Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit Two Only March 10-12 13
UNIT – III Influence of Personality: and self concept on Buying Behaviours; Psychographics & life style;
Consumer Behaviour Audits & Consumer Behaviour Studies in India. UNIT – IV Reference Groups & Family Influence: Selected groups‟ and celebrities‟ influence and family Decision
Making; Diffusion of Innovation & Opinion leadership, Industrial Buying Behaviour.
End Semester Examination Contents Date of Exams. Maximum Marks
Entire Syllabus 10-25 April 60 Marks
Books Recommended :
1. Assael, H. Consumer Behaviour and marketing Action. Ohio, South Western, 1995. 2. Engle, J. F. etc. Consumer Behaviour. Chicago, Dryden Press, 1993. 3. Howard, John A. etc. Consumer Behaviour in Marketing. Englewood Chliffs, New Jersey, Prentice Hall Inc., 1989 4. Hawkins, D. I. etc. Consumer Behaviour: Implications for Marketing Strategy. Texas, Business 1995. 5. Mowen, John C. Consumer Behaviour. New York, MacMillan, 1993. 6. Schiffman, L G. and Kanuk, LL. Consumer Behaviour, New Delhi Prentice hall of India, 1994.
Note : The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.
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BBA (Hons.) FOURTH SEMESTER SCM-E- 427
Specialization Finance
Title: Security Analysis and Portfolio Management
Course : SCM-E- 427 Security Analysis and Portfolio Management
100 3 3 0 0 3
Objective : The basic objective of this course is to develop an understanding about the Security Analysis and Portfolio Management and its applications in stock market.
UNIT – I Security Analysis: Introduction, Investment, Risk, Valuation of equity Shares and bond
First Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit One Only Feb. 3-5 12
UNIT – II Fundamental Analysis, Technical Analysis, Efficient Market Theory.
Second Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit Two Only March 10-12 13
UNIT – III Portfolio Management: Introduction, Portfolio Models, Construction. UNIT – IV Portfolio Analysis, Selection, Revision, Evaluation, Diversification.
End Semester Examination Contents Date of Exams. Maximum Marks
Entire Syllabus 10-25 April 60 Marks
Books Recommended :
1. Kevin S (2009) “Security Analysis Portfolio Management” Prentice Hall Pvt. Ltd. New Delhi. 2. Pandian Punithavathy (2009) “Security Analysis Portfolio Management” Vikash Pub. House Pvt. Ltd. New Delhi. 3. Barua S., Varma J. R. & Ragunathan V. (1996) “Portfolio Management” Tata McGraw Hill New Delhi. 4. Gangadhar V. & Babu G. Ramesh (2009) “Investment Management Anmol Pub. Pvt. Ltd. New Delhi.
Note : The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.
Objective : The objective of this paper is to develop conceptual as well as practical understanding of Financial Services &
Institutions & its Functioning.
UNIT – I Introduction to Indian financial system: Role/ functions, component, constituents,/ development, role in economic development, weaknesses of Indian financial system. Financial Services: Concept, Nature & Scope of Financial Services.
First Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit One Only 3-5 Feb. 2011 12
UNIT – II Fundamentals of Mutual Funds, Merchant Banking, underwriting Securitization of debt, leasing, hire
Second Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit Two Only 10-12 March 2011 13
UNIT – III Financial Institutions: Fundamentals & Basic Concept, Role & important of Financial institutions,
Banking financial institute, non Banking Financial institutions. UNIT – IV Working and organization of Different Financial institutions in India: RBI, IFCI, ICICI, IDBI, UTI, LIC
End Semester Examination Contents Date of Exams. Maximum Marks
3. Clifford Gomez- Financial Markets, Institutions & Financial Services ,Prentice Hall of India Ltd. 4. Tripathi Nalini Prava, Financial Services Prentice Hall of India Ltd.
Note : The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.
Objective : Organisational efficiency and performance are intricately interlinked with industrial relations. This
course is an attempt to appreciate the conceptual and practical aspects of industrial relations at the
macro and micro levels. UNIT – I Industrial Legislation: Objective, scope, need. The Factory act: Objective, Application
of the Act, Definitions, Approval, Licensing and registration. The Inspecting Staff,
Certifying surgeons. Health of workers, Safety of Workers, Welfare of workers, the
working hours of adults, holidays, rules regarding employees of young persons, rules
regarding employment of women.
First Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit One Only 5-3 Feb. 2011 12 Marks
UNIT – II Workmen Compensation Act: Object, scope, definitions, rules regarding workmen’s
compensation occupational diseases, other provisions regarding amount of
compensation, Maternity Benefit Act: Scope and coverage, definitions, prohibition of
employment, maternity benefit, leave and nursing breaks
Second Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit Two Only 10-12 March 2011 13 Marks
UNIT – III Trade Union Act: Objective, Scope, Definitions, Registration of trade unions, legal status
of the registered unions, rights & privileges, duties & liabilities, amalgamation and
dissolution of trade unions.
UNIT – IV Industrial Dispute Act: Objective & Scope, Definitions-Industry, industrial dispute,
workmen, employer, wages, bonus, Difference between wage and bonus, gratuity,
lockout & strike, Layoff & Retrenchment strike and lockout prohibition in public utility
services. Transfer and closing down of undertakings.
End Semester Examination Contents Date of Exams. Maximum Marks
Entire Syllabus 10-25 April, 2011 60 Marks
Books Recommended : 1.S,K. Puri: Labour & Industrial Laws (Allahabad Law Agency. 2. S. N. Mishr: Labour & Industrial Laws (Pioneer Books, New Delhi. 3. G. M. Kothari: A Study of Industrial Laws (N. M. Tripathi Bombay)
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BBA (Hons.) FOURTH SEMESTER SCM-E- 428
Specialization Finance
Title: Management of Financial Institutions and Financial Services Course : SCM-E- 428 Management of Financial Institutions and
Financial Services 100 3 3 0 0 3
Objective : The basic objective of this course is to develop an understanding about the Management of Financial Institutions and Financial Services and its applications.
UNIT – I Financial Institutions: Introduction, Classification, Scope, Role in economic growth, Risk faced by Financial Institutions, Challenges.
First Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit One Only Feb. 3-5 12
UNIT – II Organisation and Functioning of : RBI, ICICI, IDBI, LIC, IFCI etc.
Second Mid Semester Examination Contents Date of Exams. Maximum Marks
Unit Two Only March 10-12 13
UNIT – III Financial Services: Introduction, Classification, Scope, Innovations, Challenges. Merchant banking,
Mutual Funds venture capital. UNIT – IV Hire Purchase, Factoring, Securitization of debt, Credit rating, credit card.
End Semester Examination Contents Date of Exams. Maximum Marks
Entire Syllabus 10-25 April 60 Marks
Books Recommended :
1. E. Gordon & K. Natarajan (2009) “Financial Market and Institutions” Himalaya Pub. House, Mumbai. 2. E. Gordon & K. Natarajan (2010) “Financial Market and Services” Himalaya Pub. House, Mumbai 3. Jain S., Rathi M., Thakur, R & Solanki S. (2010) “Marketing of Financial Services” Ramesh Book Depot. Jaipur
and New Delhi 4. Kulkarni P. V. (1987) “Corporation Finance”. Himalaya Pub. House, Mumbai.
Note : The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.