Syllabus for B.Com (Applied Business Accounting) 2017– 2018 Batch Knowledge Wisdom Compassion SREE SARASWATHI THYAGARAJA COLLEGE An Autonomous, NAAC Re-Accredited with 'A' Grade, ISO – 9001:2008 Certified Institution, Affiliated to Bharathiar University, Coimbatore, Approved by AICTE for MBA/MCA and by UGC for 2(f) & 12(B) status, Thippampatti, Palani Road, Pollachi - 642 107, Coimbatore District, Tamil Nadu, Tel.: 04259-266008, 266550, Tele Fax: 04259-266009, Email: [email protected], Website: www.stc.ac.in
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Syllabus for
B.Com (Applied Business Accounting)
2017– 2018 Batch
Knowledge Wisdom Compassion
SREE SARASWATHI THYAGARAJA COLLEGE An Autonomous, NAAC Re-Accredited with 'A' Grade, ISO – 9001:2008 Certified Institution,
Affiliated to Bharathiar University, Coimbatore, Approved by AICTE for MBA/MCA and by UGC
SEMESTER – I Part-III Core-1 FINANCIAL ACCOUNTING – I
(Common for B.Com, B.Com(PA) & B.Com(ABA)Programmes)
Credits: 5 Course Code: N7BAB1T73
Hours per week: 5 Total Instructional hours: 60
Learning Objectives To gain working knowledge of the principles and procedures of accounting and their
application to different practical situations, to gain the ability to solve the problems.
UNIT – I (12 Hours) Introduction of accounting - Meaning- Definition – Objectives of accounting- Book
Keeping – Advantages and limitations of accounting - Accounting principles-Concept and Conventions- Preparation of Journals – Ledger - Subsidiary books ; Purchase book – Sales book – Purchase Return book - Sales Return book - Cash book : single, double and triple column cash book – petty cash book - Trial Balance. UNIT – II (12 Hours)
Preparation of Final Accounts – Trading, Profit & Loss a/c and Balance sheet
(with adjustments)
UNIT – III (12 Hours) Bank Reconciliation Statements: Reconciliation between Cash Book, Pass Book and
overdraft - Problems relating to the preparation of Bank Reconciliation Statement - Rectification of errors : Classification of errors – Error of omission – Error of commission – Error of Principle – Compensating errors – one sided errors – Double sided errors . Average Due Date : meaning - Determination of due date – Average due date as basis for calculation of interest - Account Current ; meaning - procedure for calculating days of interest – Product method - Red ink method and interest table method.
UNIT – IV (12 Hours)
Bills of exchange: Definition – features – advantages- types – Bills honoured and maturity-
Bills discounted with bank – Bills endorsed to creditor – Bills for collection – Retiring of bill
before due date – Dishonour of bill - Accounting for Non-trading concerns : Meaning – Final
accounts of non-trading concerns – Receipts and payments account – Income and expenditure
account – Balance sheet
UNIT – V (12 Hours)
Depreciation - meaning – Definition – Characteristics of depreciation - Causes of
Depreciation – Objectives of depreciation - Methods of depreciation (Straight line method,
Written Down Value Method and Annuity Method of Depreciation only)
Distribution of marks: 20% Theory & 80% Problems
Learning Outcome To familiarise students with the fundamentals of accounting
12
TEXT BOOK: 1. T.S.Reddy and A.Murthy, “Financial Accounting”, Margham Publications, Chennai-
4. R.LGupta and Radhasamy, ”, S.Chand & Company Ltd, New Delhi, 2014
Prepared by: Dr.I.Siddiq
Associate Professor - B.Com Verified by: Dr.D.Padma
HOD – B.Com (ABA)
SEMESTER I
PART III – Core – 2 - BUSINESS ORGANISATION AND MANAGEMENT [Common for B.Com, B.Com (PA), B.Com (ABA) and B.Com(BPS) Programs]
Credits: 4 Course Code: N7BAB1T74 Hours per week: 5 Total Instructional hours: 60
LEARNING OBJECTIVES To enable the students to learn the Principles and Concepts of business and its management. UNIT - I : Credit Hours:12
Introduction to Business: Nature of Business – Objectives and functions of business – Business Organisation – Meaning and Definition – Objectives of Business Organisation – Principles of Business Organisation – Nature of Business Organisation-Business Ethics and Social responsibilities of Business.
UNIT - II: Credit Hours:12
Forms of Business Organisation: Sole Proprietorship, Partnership, Joint Hindu Family Business – Joint Stock Company – Co-operative Organisation – Public enterprises and Utilities. Limited Liability partnership-Concept of Micro, Small and Medium Enterprises (MSMEs)-Meaning and Feature-Basics of Start-up India.
UNIT - III : Credit Hours:12 Introduction to Management – Meaning and functions - Contributions by F.W.Taylor and Henry
Fayol – Management by Objectives (MBO) - Planning: Meaning, Definition-Process of planning – Merits and Demerits of Planning – Types of Plans.
13
UNIT - IV: Credit Hours:12 Organisation – Nature and importance of organization – Process of Organisation – Organisation
Structure: Line, Staff and Functional – Departmentation – Delegation – Decentralisation - Decision-making – Types of decisions – Decision-making process.
UNIT - V: Credit Hours:12
Staffing-Nature and Functions – Recruitment, Selection, and Training: Controlling – Nature-Significance-Steps -Essentials of effective controlling-Co-ordination.
Note: 100% Theory
LEARNING OUTCOME On Successful completion of this course, the student should have understood the Principles and Concepts of Business and its management.
TEXT BOOK: 1. Y.K. Bhushan, Fundamentals of Business Organisation and Management, Sultan Chand and
Sons, New Delhi, 19th revised edition,2014.
REFERENCE BOOKS 1. C.B.Gupta, Business Organisation and Management, Sultan Chand and Sons, New Delhi, 15th
edition,2014. 2. M.C.Shukla, Business Organisation and Management , Sultan Chand and Sons, New Delhi, 18th
edition,2013. 3. Vijay Kumar Kaul, Business Organisation and Management Text and Cases, Dorling Kindersley India Private Ltd., Noida, 2012. 4. R.K.Sharma and Shashi K.Gupta, Business Organisation and Management,
Kalyani Publishers, New Delhi, 4th edition, 2008.
Prepared by Verified by
Dr.D.Padma (HOD) Dr.D.Padma (HOD)
14
PART III – INSTITUTIONAL TRAINING-CUM-REPORT
GUIDELINES FOR THE INSTITUTIONAL TRAINING
Credits: 1 Course Code: N7BAB1R25/ N7BAB3R24/
N7BAB5R24/ N7BAB6R24
Institutional Training: 120 Hours
LEARNING OBJECTIVES
1. To give optimum exposure on the practical side of Commerce and Industry.
2. Duration of the institutional training is 120 Hours in the middle of I, III, V and VI Semesters.
3. The department will prepare on exhaustive panel of Institutions, industries and practitioners.
4. The individual student has to identify the institution / industry / practitioners of their choice and
inform the same to the HOD / Staff-in-charge.
5. The students hereafter will be called as Trainees. They should maintain a work diary in which
the daily work done should be entered and the same should be attested by the section in-charge.
6. A detailed outline of the job to be done, sections in which they have to be attached both in the
office as well as in the field, should be provided to each student.
7. The trainees should strictly adhere to the rules and regulations and office timings of the
institutions to which they are attached.
8. The trainees have to obtain a certificate on successful completion of the institutional training
from the chief executive of the organization.
9. Monitoring and inspection by staff on a regular basis.
10. Schedule of visit to be made by the staff is to be prepared by the HOD / Staff-in-charge.
11. Report writing manual and format should be prepared by the department.
12. Specimen forms are to be attached wherever it is necessary.
13. Expected outcome of the institutional training is given separately.
*********************************
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SEMESTER - I
PART III – Allied – 1- MANAGERIAL ECONOMICS [CommonFor B.Com (ABA), B.Com(PA) & B.Com(BPS)]
Credits: 5 Course Code:N7BAB1T66 Hours per week: 6 Total Instructional hours: 75
LEARNING OBJECTIVES To ensure basic understanding of economic concepts and theories.
UNIT - I: Credit Hours:15 Definition - Scope of Managerial economics - Methods of managerial economics-Usefulness of managerial economics - Fundamental concepts of managerial economics-Role and responsibilities of a managerial economist - Goals of a firm.- Demand –Law of demand - Elasticity of demand-Demand forecasting -Types - Methods of forecasting - Features of good forecasting demand
UNIT - II: Credit Hours:15 Production function - Laws of variable proportion-Producer’s equilibrium-Returns to Scale. Cost concepts- cost-output relationship-cost control and cost reduction.
UNIT - III: Credit Hours:15 Market structure and classification – Price - Output determination: Perfect competition-Monopoly-Discriminating monopoly- Monopolistic competition-Duopoly and Oligopoly. Pricing methods - Pricing techniques - Policies.
UNIT - IV: Credit Hours:15 Nature of profit - Accounting and economic profits-Projects from balance sheet point of view Theories of profit -Measurement of profit-Break-even analysis.
UNIT - V: Credit Hours:15 National Income-Inflation and deflation - Business cycle-Monetary and Fiscal policy-Concept of budget - Difference between Internal and External trade - BOT and BOP - Methods to correct adverse balance of payment-Tax-Definition-Difference between direct and indirect taxes. Note: 100% Theory
LEARNING OUTCOME On successful completion, the student should have understood the managerial economics.
TEXT BOOK: 1.M.L.Jhingan and J.K.Stepen-Managerial Economics-Vrindha Publication, 2nd edition,
Reprint 2015.
16
REFERENCE BOOKS
1. G.S.Gupta-Managerial Economics-McGraw hill publications, 2nd
Two Friends, Booking clerk & Passenger at Railway station, Autorickshaw driver and
Passenger)
SEMESTER- II
PART-I, PAPER-II, MALAYALAM
Credits: 3 Course Code : N7BAB2T51C
Total Instructional Hours: 75 Prose: Non-fiction
This paper will have the following five units:
Unit I & II Biography
Unit III, IV & V Smaranakal
Text books prescribed:
Unit I & II Kanneerum Kinavum- V.T.Bhatahirippad (D.C. Books, Kottayam)
Unit III, IV & V Balyakalasmaranakal – Madhavikkutty (D.C. Books, Kottayam)
Reference books:
1. Jeevacharitrasahithyam – Dr. K.M. George (N.B.S. Kottayam)
2. Jeevacharitrasahithyam Malayalathil – Dr. Naduvattom Gopalakrishnan (Kerala Bhasha Institute,
Trivandrum)
3. Athmakathasahithyam Malayalathil – Dr. Vijayalam Jayakumar (N.B.S. Kottayam)
4. Sancharasahithyam Malayalathil – Prof. Ramesh chandran. V, (Kerala Bhasha Institute, Trivandrum)
SEMESTER- II
PART-I, PAPER-II, FRENCH-II
Credits: 3 Course Code : N7BAB2T41D
Total Instructional Hours: 75
Prescribed text : ALORS I
Units : 6 – 10
Authors : Marcella Di Giura Jean-Claude Beacco
Available at : Goyal Publishers Pvt Ltd, 86, University Block, Jawahar
Nagar (Kamla Nagar) ,
New Delhi – 110007. Tel : 011 – 23852986 / 9650597000
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SEMESTER –II
English for Enrichment-II
Credit :3 Course Code :N7BAB2T62
Hours per Week: 6 Total Instruction Hours: 75
Learning Objective
To enable the students in understanding the intrinsic nuances of English language.
Unit-I Credit Hours:15
The Conjurer’s Revenge-Stephen Leacock
The Land Where There Were no old Men – Jean Ure
Student Mobs – J.B. Priestly
Unit-II Credit Hours:15
The Clerk of Oxford’s Tale from The Canterbury Tales - Geoffrey Chaucer.
The Ancient Mariner – S.T. Coleridge
The Song of Hiawatha – H.W. Longfellow
Unit-III Credit Hours:15
The Village Schoolmaster-Oliver Goldsmith
The Stolen Boat Ride – William Wordsworth
Sita-Toru dutt
Unit-IV Credit Hours:15
I Have a Dream-Martin Luther King
Sorrows of Childhood – Charles Chaplin
At School – M.K. Gandhi
Unit-V Credit Hours:15
Letter Writing
Precis Writing
Hints Developing
Learning Outcome On successful completion of the course, the students should have acquired.
• Improved Communication Skills
• Confidence to deal with real life situation.
Text Book:
ReflectionsDr.Khader Almas, N. Mehar Taj, S. Alliya Parveen. Edt. Razia Nazir Ali, Dept of
English. JBAS College, Chennai. Macmillan 2007.
Prepared by Verified by
I.Indusoodan, Asst.Prof.of English K.Mahalakshmi, Asst.Prof.of English
25
SEMESTER – II Part-III -Core-3 FINANCIAL ACCOUNTING – II
(Common for B.Com, B.Com(PA) & B.Com(ABA) Programmes)
Credits: 5 Course Code: N7BAB2T73 Hours per Week: 5 Total Instructional hours: 60
Learning Objectives To gain the knowledge of financial accounting, accounting procedures and documentation
involved in financial accounting system. Prerequisite: Financial Accounting –I
UNIT – I Credit Hours:12
Consignments : Meaning – Important terms – Account sales - Valuation of unsold stock –
Normal loss and abnormal loss – Account treatment of consignment transactions - Joint ventures:
meaning – features of joint ventures – Joint venture and partnership – accounting for joint ventures
– Separate set of books – separate set of books not kept
UNIT – II Credit Hours:12
Single entry system – Meaning, Definition - Features – Limitations – Difference between
double entry and single entry system - Statement of affairs method - conversion method
UNIT –III Credit Hours:12
Hire Purchase System – Definition – features – Some important terms - Difference between
hire Purchase and installment system – Accounting treatment of Hire Purchase system –
Calculation of interest – Default and Repossession – Complete repossession and partial
repossession
UNIT –IV Credit Hours:12
Meaning of Royalty – Explanation of technical terms – Minimum rent – Short working -
Recoupment –Methods of recoupment - Accounting treatment (Excluding sublease)
UNIT – V Credit Hours:12
Branch accounts: meaning – Types of branches - Branch accounts- Debtors system, Stock & Debtors system - Departmental accounting: Meaning - Distinction between departments and branches – Departmentalization of expenses – Guidelines of apportionment of expenses – Inter Department of transfers – Stock reserve.
Distribution of marks: 20% Theory & 80% Problems
Learning Outcome To familiarise the working knowledge of financial accounting and their applications to
4. R.L Guptha and Radhasamy , “Advance Accountancy”S.Chand & Company Ltd, New
Delhi, 2014.
Prepared by:
Dr.I.Siddiq, Associate Professor –B.Com
Verified by: Dr.D.Padma
HOD – B.Com (ABA)
SEMESTER – II
PART III – CORE – 4 - BUSINESS LAW
[Common for B.Com (PA), B.Com (ABA) & B.Com(BPS) Programs]
Credits: 4 Course Code: N7BAB2T74
Hours per Week: 5 Total Instructional hours: 60
LEARNING OBJECTIVES To enable the students to be aware of the Provisions of Contract Act and other related Laws.
UNIT - I: Credit Hours:12 Introduction – Indian Contract Act 1872 – Meaning – Definition – Essential elements of valid contract – Kinds of Contract – Basics of E-Contract - Offer and Acceptance – Consideration. UNIT – II: Credit Hours:12 Contractual Capacity – Free Consent – Legality of object and consideration – Void Agreements - Contingent Contract – Performance of contract – Quasi Contract – Discharge of contracts – Remedies for breach of contract. UNIT - III: Credit Hours:12
Contract of Indemnity and Guarantee- Contract of Bailment and Pledge – Contract of agency.
UNIT – IV: Credit Hours:12
Contract of Sale of Goods – Conditions and Warranties – Transfer of Property in Goods – Performance of Contract of sales – Remedial measures.
UNIT - V: Credit Hours:12 Indian Partnership Act 1932 – Meaning, Nature – Partnership Deed – Registration – Types of
partners – Rights and duties of partners – Dissolution of partnership-An Overview of Limited
Liablity Partnership Act 2008. Note: 100% Theory
LEARNING OUTCOME On Successful completion of this Course, the students should have Working Knowledge of the Business Laws.
27
TEXT BOOK
1. N.D.Kapoor, “Business Laws” Sultan Chand and Sons, New Delhi, 5th
Edition ,2014.
BOOKS FOR REFERENCE 1. Akileshwar Pathak, “Legal Aspects of Business”, McGraw Hill Education India Private Ltd.,
New Delhi, 6th edition, 2016.
2. R.S.N.Pillai and Bagavathi “Business Law” S.Chand and Company, New Delhi, 3rd
Edition , 2014.
3. M.C.Kuchaal “Mercantile Law” Sultan Chand and Sons, New Delhi, 6th
Edition,
2013.
4. Balachandran. V and S.Thothathri, “Legal Aspects of Business” Vijay Nicole Imprints Private
Mrs.V.Amsaveni Dr.S.Rajalatha, HOD – Tamil Department
35
SEMESTER – III Part-III -Core-5 FINANCIAL ACCOUNTING – III
(Common for B.Com, B.Com (PA) & B.Com (ABA) Programmes)
Credits: 5 Course Code: N7BAB3T71 Hours per Week: 6 Total Instructional hours: 75 hrs Learning Objectives: To gain working knowledge on recording of business transactions todifferent forms of organization in practical situations.
Prerequisite: Financial Accounting -II
UNIT – I (15 Hours) Partnership Accounts – division of profits – fixed and fluctuating capital – past
adjustments- guarantee of profits – Final accounts of Partnership firms- Admission of a Partner.
UNIT - II (15 Hours) Retirement of Partner- Calculation of Gaining Ratio- Revaluation of Assets and
Liabilities- Treatment of Goodwill – Adjustment of Goodwill through Capital A/c only - Settlement of Accounts - Retiring Partner‘s Loan Account with equal Installments only– Death of Partner.
UNIT - III (15 Hours)
Dissolution of a firm – Insolvency of a partner or partners (Garner Vs Murray) -
Piecemeal Distribution
UNIT - IV (15 Hours) Sale of business to a Company - Conversion of Firm in to Company.
UNIT - V (15 Hours) Farm Accounting - Hotel Accounting - Accounting for local self-government – rural
and urban.
Distribution of marks: 20% Theory & 80% Problems
Learning Outcome: To familiarize working knowledge on recording of businesstransactions to different forms of organizations and their application to different practical situation.
TEXT BOOK
1. T.S.Reddy and A.Murthy, “Financial Accounting”, Margham Publications, Chennai-600
017, 7th
Revised Edition 2015. REFERENCE BOOKS
1. R.L.Gupta&M.Radhasamy, “Advanced Accountancy”, Sulthan& Chand Publications, New
Memorandumof Association– Purpose–Alterationof Memorandum–Articlesof Association–Contents– AlterationofArticlesofAssociation–RelationshipbetweenArticles and Memorandum
ofAssociation.
UNIT– II (15Hours) Prospectus–Definition andContents–DeemedProspectus–MisstatementinProspectus–
Doctrine of UltraVires–Doctrine of IndoorManagement–Prevention and oppressionof mismanagement – Offences andPenalties.
UNIT– III (15 Hours) Key Managerial Personnel–Directors–QualificationsandPowers–DutiesandLiabilities– Appointment and Removal–CompanySecretary–Qualifications–AppointmentandRemoval – Position of a Company Secretary– Duties and Liabilities ofaCompanySecretary.
UNIT– IV (15 Hours) Company Meetings – Proxy – Quorum – Chairman – Duties of a Company Secretary regardingCompanyMeetings– Notice– Agenda–Minutes.
UNIT– V (15 Hours) CorporateWindingup –ModesofWindingup–CompulsoryWindingupbythe Court –
VoluntaryWindingup– Corporate Governance and Corporate Social Responsibility.
Learning Outcome: On successful completion of this course, the student should
online -Targeting and Optimising -Tracking - The future of online advertising -advantages and
challenges.
UNIT – V Credit Hours: 10
Social Media Channels - Introduction - Social media channels - Social networking - Social media
marketing: Rules of engagement - Advantages and challenges. Email Marketing :.Introduction -
Email strategy and planning - Step-by-step process - Advantages and challenges. Mobile Marketing
- Introduction - the role of mobile in personal communication - Mobile messaging channels -
Advantages and challenges. Marketing Ethics: Social Responsibilities in Marketing.
Note: 100% Theory only
LEARNING OUTCOMES On Successful completion of this Course, the students should have better knowledge in marketing
management and digital marketing strategies.
38
TEXT BOOK
1.R.S.N.Pillai&Bagavathi, Marketing Management, Sultan Chand & Co, New Delhi,2014.
2. Rob Stokes and the Minds of Quirk, eMarketing: The essential guide to marketing in a digital world,
Fifth Edition, Quirk eMarketing (Pty) Ltd.
REFERENCE BOOKS
1. Philip Kotler, Marketing Management, Pearson Education Pvt Ltd, 2014.
2. Dr.C.B.Gupta&Dr.Rajan Nair “Marketing management” Sultan Chand & Sons, New Delhi. 2009.
3. RajanSaxena, Marketing Management, Tata McGraw Hill Publishing Company Limited, New Delhi. 2014
4. S.A.Sherlekar, Modern Marketing, Himalaya Publishing House, Mumbai. 2009
SEMESTER III
PART III – Allied - 3- FINANCIAL MANAGEMENT Credits: 5 Course Code:N7BAB3T75
Hours per Week: 5 Total Instructional Hours: 60
LEARNING OBJECTIVES To equip the students with the knowledge of the financial management techniques and methods of financial planning. Unit: I Credit Hours: 12 Nature & scope of financial management – profit maximization- wealth maximization-functions of finance-relationship between risk & return- time value of money. (Theory Only)
Unit: II Credit Hours: 12 Cost of capital meaning & importance-cost of debt, preference, equity and retained earnings-weighted average cost of capital-capital budgeting- techniques-NPV-payback period-ARR-IRR-Profitability Index Method - capital rationing.
Unit: III Credit Hours: 12 Operating & financial leverage-measurement of leverage-effect of operating and financial leverage on profits-capital structure theories-net income approach-net operating income approach-MM theories-determining capital structure in practice.
Unit: IV Credit Hours: 12 Dividend theories and policies-issues in dividend decision, Walters‘s models, MM hypothesis, dividend & uncertainty, relevance of dividend, dividend policy and forms. Working capital: Meaning – Classification - Merits and Limitations - Factors determining Working Capital.
Unit: V Credit Hours: 12 Estimation of Working Capital Requirement - Accounts receivable and inventory management -
Cash Management. (Question paper covers 60 % Theory and 40% problems)
LEARNING OUTCOMES On successful completion of the course, the students are expected to apply efficiently the financial management tools for effective financial decision-making.
Prepared by:
Dr.M.Selvarani, HoD – B.Com (BPS)
Verified by:
Dr.D.Padma, HoD - B.Com (ABA)
39
TEXT BOOKS 1. Prasanna Chandra, Fundamentals of Financial Management, McGraw Hill Education (India)
Pvt. Ltd., New Delhi, 6th
edition 2014.
REFERENCE BOOKS 1. Sharma R K. Shashi K Gupta, Financial Management Theory and Practice,Kalyani Publishers,
8th
edition, 2014.
2. I M Pandey - Financial Management, Vikas Publishing (Pvt) Ltd., New Delhi, 11th
edition,
2015.
3. Khan M Y & Jain P K, Financial Management, McGraw Hill Education (India)
Pvt. Ltd., New Delhi, 7th
edition, 2015.
4. P.Periasamy, Financial Management, McGraw Hill Education (India) Pvt. Ltd., New Delhi, 3rd
edition, 2011.
Prepared by:
Dr.D.Padma, HOD – B.Com (ABA)
Verified by:
Dr.D.Padma, HOD – B.Com (ABA)
SEMESTER – III PART IV - SKILL BASED COURSE -1: MS OFFICE AND ACCOUNTING PACKAGE
Credits: 2 Course Code: N7BAB3P76 Hours per Week: 4 Total Instructional Hours : 50
LEARNING OBJECTIVES To enable the students to work with MS office and Accounting Package.
MS – Word (10 Hours) 1. Type a document and make Alignments.
2. Prepare a Class Time-table
3. Using Mail merge prepare an interview call letter.
4. Prepare Bio-Data by using Wizard/ Templates.
5. Design a Cheque Book of a Bank
MS – Excel (8 Hours) 1. Develop the Students Mark List worksheet and calculate Total, Average, Pass or Fail and
rank. 2. Draw the different type of charts (Line, Pie, Bar) to illustrate Class performance in the
Semester. 3. Prepare a Pay roll of a concern.
MS – Power Point (8Hours) 1. Prepare a presentation through Templates.
2. Draw an Organizational chart for five levels of hierarchy of a company. MS – Access (8 Hours)
1. Prepare Students Database
2. Prepare an Inventory Database.
40
Tally (16 Hours) 1. Creating a new company and generating books of accounts – Cash book and bank book. 2. Prepare subsidiary ledgers and books
3. Prepare financial statements (Trial Balance,P&L Account and Balance Sheet)
4. Prepare BRS and Cash Flow statements.
Note: The syllabus has 100% Practicals.
LEARNING OUTCOME On successful completion of this course, the students should be able to work efficiently in MS-Office and Accounting Package.
Prepared by: Ms.A.Shanthi
Asst.Prof.of B.Com (ABA)
Verified by: Dr.D.Padma
HOD – B.Com (ABA)
SEMESTER – III PART IV – SKILL BASED COURSE – 2: BUSINESS COMMUNICATION
Credits: 2 Course Code: N7BAB3T77
Hours per Week: 3 Total Instructional hours: 40
LEARNING OBJECTIVES To nurture the communication skills relating to business.
UNIT - I : Credit Hours:8 Business communication- Meaning – Importance of Business communication- modes of communication – Barriers of Communication –Remedies to overcome Barriers –Business Letters -Essentials of a good business letter- Kinds and Layout of Business Letters. Modern forms of Communication-Fax, E-Mail, Video Conferencing etc,
UNIT - II : Credit Hours:8 Business Correspondence Personnel: drafting of interview letters - call letters and offer of appointment - provisional appointment orders - final orders of appointment. UNIT – III: Credit Hours:8 Purchase: requests for quotations – tenders - samples and drawings - test order - complaints and follow-up. Sales: drafting of sales letters - circular letters - preparation of sale notes with conditions of sale - status inquiries - reports to sales manager such as sales promotion matters.
UNIT - IV: Credit Hours:8 Accounts: correspondence with various agencies : customers - regarding dues - follow up letters - banks – regarding over-drafts - cash credits and account current - insurance companies - regarding payment - renewal of insurance premium - claims and their settlement.
UNIT - V: Credit Hours:8 Corporate Communication: With shareholders and debenture-holders pertaining to dividend and interest - transfer and transmission – Company meeting- Notice- Agenda – Minutes- Stock Exchanges - Registrar of Companies and various authorities like Reserve Bank of India - SEBI. Note: 100% Theory
|
41
LEARNING OUTCOMES On Successful completion of this Course, the students should have an understanding of various correspondence related to the business.
TEXT BOOK: 1. Rajendra pal Korahill, “Essentials of Business Communication”, Sultan chand& sons,
Publications, 13th Edition, 2012. REFERENCE BOOK:
1. Meenakshi Raman &Prakash Singh, “Business Communication”, Oxford University Press, 2013. 2. ArunaKoneru, “Professional Communication”, Tata Mcgraw Hill, New Delhi.(2013). 3. Ms Ramesh Cc Pattanshetti Madhumati M Kulkarni, “Business communication”, R Chand & Co,
Dr.S.Dhandapani, Asst.Prof.of Tamil Dr.S.Rajalatha, HOD – Tamil Department
SEMESTER – III
Non-Major Elective 1: BASIC ENGLISH FOR COMPETITIVE EXAMINATIONS-I
Credits: 2 Course Code: N7BAB3T78-C
Hours per Week: 2 Total Instructional Hours: 27
Learning Objective
To prepare students for competitive examination and interviews
Unit I Credit Hours: 5
Parts of Speech
Unit II Credit Hours: 5 Numbers
Case
Gender
Unit III Credit Hours: 5
Voices
Narration , Degrees of Comparison
Unit IV Credit Hours: 6
Precis Writing.Expansion of an Idea
Report Writing, Letter Writing
45
Unit V Credit Hours: 6
Public Speaking
Group Discussion, Interview Etiquettes
LEARNING OUTCOME
On successful completion of the course, the students should have acquired basic rules of
English grammar which in turn help them in clearing through competitive exams.
Text Book:
Basic English for Competitive Examinations, Department of English, Sree Saraswathi Thyagaraja
College, Pollachi, 2017.
Reference Book:
Facets of English Grammar, R.N.Shukla& N.M.Nigam, Macmillan, 2009
English For Competitive Examinations, R.P.Bhatnagar& Rajul Bhargava, Macmillan, 2007.
Prepared by Verified by
Ms.R.Vennila Nancy Christina,
HOD – EnglishDepartment
Ms.K.Mahalakshmi, Asst.Prof.of English
SEMESTER IV
PART III – Core 8 – ADVANCED CORPORATE ACCOUNTING
Credits: 4 Course Code: N7BAB4T71
Hours per Week: 6 Total Instructional Hours: 75
LEARNING OBJECTIVES To enable the students to be aware on the Corporate Accounting in conformity with the
provision of the Companies Act.
UNIT - I : Credit Hours: 15 Issues of shares at par - discount & premium – forfeiture - reissue of shares - Bonus issue and right issue –Redemption of Preference of shares.
UNIT - II : Credit Hours: 15
Issue and redemption of debentures-Underwriting of shares and debentures- Preparation of Final
Accounts – Profit and Loss account, Balance Sheet (Prepared as per Revised Schedule III, Companies
Act 2013) - Calculation of Managerial remuneration.
UNIT III: Credit Hours: 15
Amalgamation, Absorption, Reconstruction (Excluding External Reconstruction) - Mergers and
Acquisition (Theory only)- Accounting involved in liquidation of Companies.
UNIT - IV Credit Hours: 15 Accounts of Insurances Companies - Life Insurance - Valuation Balance Sheet - Preparation of Final accounts - Revenue Account and Balance Sheet - Form F-Form B-Form C-General Insurance - Preparation of revenue A/c - Profit and Loss A/C – Balance Sheet in prescribed format by IRDA -Accounts of Banking Companies – Schedule for Preparation of Profit and Loss account and Balance Sheet.
46
UNIT - V : Credit Hours: 15 Holding Companies: Introduction-Statutory definition-Requirements of Sec.212 - Consolidated Balance sheet (Excluding Intercompany Owings and Intercompany holdings) - Miscellaneous Adjustments- Accounting standard 21. Note: The syllabus will have 20% Theory and 80% problems (Simple Problems Preferred).
LEARNING OUTCOMES On Successful completion of this Course, the student should have knowledge on the accounting practices prevailing in the corporate world. TEXT BOOKS: 1. T.S.Reddy& A. Murthy, “Corporate Accounting”, Margham publications, Chennai 6th Revised
Edition, 2016.
REFERENCE BOOKS: 1.S.P. Jain & K. L. Narang,“Advanced Accounting”, KalyaniPublishers,NewDelhi, Volume II, 20th
Edition-2014.
2.R.L.Gupta &M.Radhaswamy, “Advanced Accountancy”, Sultan Chand & Company
Ltd,New Delhi- 110 055. Volume II, 14th Edition– 2014.
3.Shukala M.C. Grewal T.S. & Gupta. S.L. “Advanced Accounts”, Sultan Chand & Company
Ltd, New Delhi- 110 055. Volume II ,Edition- 2014
4. Maheswari. S.N. and Maheshwari. S. K. ,“Corporate Accounting”, Vikas Publishing house,
PART III – CORE 9 – BANKING THEORY LAW AND PRACTICE [Common for B.Com, B.Com(CA), B.Com(PA) and B.Com(ABA) Programs]
Credits: 4 Course Code:N7BAB4T72
Hours per Week: 5 Total Instructional hours: 60 LEARNING OBJECTIVE: To provide good understanding on the role of banking, its role in the development of economy and core banking services.
UNIT I Credit Hours:12 Introduction to banking – Types of Banks – Functions of Banks - Banking Regulations Act,
1949 – Reserve Bank of India (RBI): Evolution – Organisational structure of RBI – Functions of RBI – Credit Creations of RBI – Credit Control Measures – Monetary Policy and its objectives - Relationship between RBI and Commercial Banks. UNIT II Credit Hours:12
Definition of banker and customer – Relationship between Banker and customer – Legal frame work – termination of relationship – Garnishee Order – Bankers Right of Lien– General procedure for opening a savings, current and fixed deposit Account – Special types of customers. UNIT III Credit Hours:12
Negotiable Instruments: Meaning & Definition – Characteristics – Cheque and its kinds – Crossing, Endorsement, Material Alteration – Collection and payment of Cheque – Refusal or bouncing of cheque. Bills of Exchange: Definition, characteristics and Parties involved – Difference between Bill and Cheque.
47
UNIT IV Credit Hours:12 Loans and Advances – Principles of Sound Lending - Non Performing Assets (NPA) –
Definition and Meaning – Types of NPAs - Causes – Remedies – Basel Banking Norms – Basel I, Basel II and Basel III.
UNIT V Credit Hours:12 Banking Sector Reforms in India: Recommendations of Narasimham Committee (Phase-I) -
Banking Services: ATM, Credit Card, Debit Card, Rupay Card – E-Services – On-line/Internet Banking – Mobile Banking – EFT (Electronic Fund Transfer) –Real Time Gross Settlement (RTGS) System, Negotiated Dealing System (NDS), Centralized Funds Management System (CFMS), National Financial Switch (NFS), and Inter Bank Funds Transfer Processor (IFTP) – Immediate Payment Service (IMPS).
LEARNING OUTCOMES: After the successful completion of the course, the students should have the thorough knowledge on the current banking systems.
TEXT BOOK 1.E.Gordon & K. NatrajanBanking Theory, Law & Practice, Himalaya Publishing House,
Mumbai, 24th
revised edition, 2015. REFERENCE BOOKS 1. G.S.Popli and Anuradha Jain, “Principles and Systems of Banking”, PHI Learning Private Limited, New Delhi, 2016. 2.K.P.M. Sundaram and P.N.Varshney, Banking Law and Practice, Sultan Chand & Sons
Publishing House, New Delhi, 18th
edition 2014. 3. Indian Institute of Banking and Finance, “Principles & Practice of Banking” Macmillan Publishers India Private Ltd., Chennai, 2016. 4..K.C.Shekar, LekshmyShekar, Banking theory and Practice,Vikas Publishing House
Pvt.Ltd., 20th
edition, 2007.
Prepared by: Dr.D.Padma
HOD – B.Com (ABA)
Verified by: Dr.D.Padma
HOD – B.Com (ABA)
SEMESTER IV
PART III – ALLIED 4- PROJECT APPRAISAL AND MANAGEMENT
Course Code: N7BAB4T74
Credits: 5
Hours per Week: 6 Total Instructional hours: 75
LEARNING OBJECTIVES To understand about project finance, financial projection, project planning and project evaluation methods. Unit I Credit Hours: 15 Project – concept – characteristics - Life Cycle Phases – Project Management - Concept – Tools and techniques – Project identification and preparation – Financing arrangements – Evaluation of project profitability – Tax planning and tax incentives for project investment decisions.
48
Unit II Credit Hours: 15 Project appraisal – various aspects of project appraisal – Project cost estimation – Project financing – Sources of finance – Role of financial institutions in project financing – Appointment of project manager – Delegation – Project manager‘s authority. Unit III Credit Hours: 15 Financial appraisal –NPV/PI/IRR/BCR – Financial projections – Selection of project organization structure – Functional organization – Product organization – Matrix organization – Network techniques for project management – PERT/CPM model. Unit IV Credit Hours: 15 Project planning and scheduling – Resource allocation – Project cash flows – Basic principles of
cash flow estimation – Cash flows for a replacement of project – Biases incash flow estimation –
Financing infrastructure projects - Venture capital and private equity – Rehabilitation of sick units.
Unit V Credit Hours: 15 Project cost control – Direct cost and indirect cost – Time-Cost trade off – Project direction – Project co-ordination and control – Project evaluation – Objectives – Evaluation methods – Post project evaluation(Post Audit) – Phases and types of post audit. Note: 100% Theory
LEARNING OUTCOME On successful completion of the course, the students should have the knowledge about sources of project finance and evaluation of various projects.
TEXT BOOK: 1. K. Nagarajan , Project Management, New Age International Publishers, New Delhi,
2009. 4. John M.Nicholas&Hemansteyn, “Project Management for Business, Engineering and
Technology Principles and Practice, Butterworth-Heinemann, USA, 3rd edition, 2008. .
Prepared by: Dr.D.Padma
HOD – B.Com (ABA)
Verified by: Dr.D.Padma
HOD – B.Com (ABA)
49
SEMESTER IV
PART III – SKILL BASED COURSE -3
INDUSTRIAL AND LABOUR LAW
CREDITS: 2 Course code:N7BAB4T75
Hours per Week: 6 Total Instructioal Hours: 75
LEARNING OBJECTIVES To provide good understanding of the industrial and labour laws in India.
UNIT - I : Credit Hours: 15 The Factories Act, 1948: Object – Definitions – Approvals, Licensing and Registration – The Inspecting Staff – Powers – Certifying Surgeons – Provisions Relating to health, Safety, Welfare – Hours of Work and Shifts – Employment of Young Persons – Employment of Women UNIT - II : Credit Hours: 15
The Employees’ Compensation Act– Employer‘s Liability and Non-Liability – Disability – Partial,
Permanent, Total Disablements – Occupational Diseases – Amount of Compensation. The Trade
Union Act, 1926: Definition – Registration – Rights and Privileges UNIT - III : Credit Hours: 15 The Employee‘s State Insurance Act, 1948: Object Definitions – Employee‘s State Insurance Corporation – It‘s Constitution and Membership – Powers and Duties –
Standing Committee – Medical Board – Benefits.
UNIT - IV : Credit Hours: 15 The Provident Fund and Miscellaneous Provisions Act, 1952. The Payment of Wages Act, 1936; Definitions – Wages and Permissible Deductions – Time and Mode of
Payment. Payment of Bonus Act 1965 – Payment of Gratuity Act 1972 (Basic Provisions
only)
UNIT - V : Credit Hours: 15 The Industrial Disputes Act, 1947: Definitions – Provisions Relating to Strike, Lockout, Retrenchment, Lay-off, Closure – Administrative Machinery to Solve Disputes – Works Committee – Conciliation Officers – Board of Conciliation – Labour Courts – Industrial Tribunals – National Tribunals
Note: 100% Theory only
LEARNING OUTCOME After the successful completion of the course, the students should have the thorough knowledge on the laws governing the industries and rights and obligations of employees.
TEXT BOOK 1. Kapoor.N.D“Industrial Law “, Sultan Chand & Sons, New Delhi,2015.
REFERENCE BOOKS 1. Shukla M.C.“Mercantile law”S. Chand & Company Limited, New Delhi ,13th Edition,2012.
2. Nandhakumar.B, “Industrial Relations, Labour Welfare and Labour Laws”, Vijay Nicole
imprints(P) Ltd.,Chennai , 1st edition 2014.
3. Gogna P.P.S, “Business and Industrial Law”, S. Chand Publishing, New Delhi ,2nd
Edition,2007.
4. V.Kubendran, “Legal Aspects of Business” , SCI TECH Publications India Private Ltd., 2008.
PART IV - SKILL BASED COURSE- 4 INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT
Credits: 2 Course Code:N7BAB4T76 Hours per Week: 5 Total Instruction Hours: 60
LEARNING OBJECTIVES To impart knowledge on securities markets and investment decision-making in stock market securities. UNIT – I : Credit Hours:12
Introduction to Investment and Securities – Forms of Investment media - Risk and return – BSE, NSE, SEBI – its functions. Debt Instruments, Equity Instruments and their
valuation.
UNIT – II : Credit Hours:12
Fundamental analysis: Economic Analysis – Industry Analysis – Company
analysis. Technical Analysis: Dow Theory – Efficient market theory.
UNIT – III : Credit Hours:12 Derivatives : Derivative markets in India - Concept of derivatives - financial derivatives and commodity derivatives - types of derivatives – forward contracts, futures contracts – options - participants in futures and options market - stock index futures. UNIT – IV : Credit Hours:12
Modern Portfolio Theory: Capital Asset Pricing theory model (CAPM) - Markowitz model
(Simple Problems) UNIT - V : ` Credit Hours:12 Mutual Funds – Meaning – Types – Advanatages and Disadvantages- Portfolio Management: Construction – Revision and evaluation – Portfolio management by corporates.
(Simple Problems). Note: The syllabus will have 80% Theory and 20% Simple Problems only.
LEARNING OUTCOMES: On successful completion of the course, the students are expected to acquire diagnostic, analytical and decision-making skills related to investments in various securities.
TEXT BOOK: 1. PunithavathyPandian, “Security Analysis and Portfolio Management”,
Vikas Publishing House Private Ltd., 2nd
Edition 2013. REFERENCE BOOKS: 1. S.Kevin, “Security Analysis and Portfolio Management”, Prentice-Hall of India Private
To prepare students for competitive examination with basic grammar knowledge.
Unit I Credit Hours: 5
Concord (Subject Verb Agreement)
Articles
Synonyms -Antonyms
Unit II Credit Hours: 5 Tenses
Common Errors
Idioms and phrases
Unit III Credit Hours: 5
Kinds of Sentence (transformation)
Classification of Sentences (simple, complex, compound)
Rearrange the Sentences
Improvement of Sentences
Unit IV Credit Hours:6
One word substitution
Selection of mis spelt /Correctly spelt words
Odd word out
Unit V Credit Hours: 6
Comprehension
Cloze test
LEARNING OUTCOME
On successful completion of the course, the students to be in the comfort level of
spoken, written and also assist the students to avoid error in writing
Text Book:
Basic English for Competitive Examinations, Department of English, Sree Saraswathi Thyagaraja
College, Pollachi, 2017.
Reference Book:
Facets of English Grammar, R.N.Shukla& N.M.Nigam, Macmillan, 2009
English For Competitive Examinations, R.P.Bhatnagar& Rajul Bhargava, Macmillan, 2007.
Prepared by Verified by
R.Vennila Nancy Christina K.Mahalakshmi
55
SEMESTER IV
MATHEMATICS FOR COMPETITIVE EXAMINATIONS
(Common for all UG students admitted in 2017 and onwards onwards)
Credits: 2 Course Code: N7BAB4T68
Hours per Week: 4 Total Instructional Hours: 50
Learning Objective: To train the students on quantitative aptitude and verbal reasoning.
UNIT I (10 Hours)
Analogy
Coding and Decoding
Direction Sense Test
UNIT II (10 Hours)
Blood Relations
Logical Reasoning
UNIT III (10 Hours)
Average
Problems on Numbers
Problems on Ages
UNIT IV (10 Hours)
Percentages
Ratio and Proportion
Profit and Loss
UNIT V (10 Hours)
Time & Work
Time and Distance
Learning Outcome: After the completion of the course the student will gain confidence and skill
to appear for all competitive examinations conducted by central and state governments.
Text Book:
“Mathematics for Competitive Examinations”, Department of Mathematics, Sree Saraswathi
Thyagaraja College, Pollachi, 2016.
Reference Books:
1. R.S. Aggarwal, A Modern Approach to Verbal and Non-Verbal Reasoning, S. Chand &
Company Ltd, 2011 Edition, New Delhi (For units I & II only).
2. R.S. Aggarwal, Quantitative Aptitude for Competitive Examinations, S. Chand &
Company Ltd, 2012 Edition, New Delhi(For units III, IV, V).
3. B. S. Sijwali, Quantitative Aptitude, Arihand Publications (India) PVT LTD, 2007.
4. Abhijit Guha, Quantitative Aptitude for Competitive Examinations, McGraw Hill
Companies, 2006.
Course Prepared by Verified by
Mathematics For Competitive Examinations
M.Thangamani
R.Chitradevi R.D.Beulah
R.Senthil Amutha
56
SEMESTER – V Part-III -Core-10 - COST ACCOUNTING
(Common for B.Com,B.Com(CA), B.Com (PA), B.Com (ABA) & B.Com(BPS) Programmes)
Credits: 4 Course Code: N7BAB5T71
Hours per week : 5 Total Instructional hours: 60 Learning Objective: To gain comprehensive understanding of aspects relating to CostAccounting and their application by way of solving problems. UNIT – I (12 Hours)
Cost Accounting-Meaning and Definition- Objectives –Difference between Financial and Cost Accounting – Relationship with Management Accounting and Cost Accounting - Elements of Costing- Cost Concepts and Classifications - Elements of Cost – Preparation of Cost Sheet – Tender and quotations
UNIT – II (12 Hours) Material Control – Meaning – objectives – Essentials – Advantages - Economic Order
Quantity (EOQ) – Perpetual Inventory System – Level of Stocks – Reorder level - Maximum Level - Minimum Level – Average Stock Level – Danger Level – Pricing of materials issues - FIFO – LIFO – Simple Average – Weighted Average –– Transfer Price Costing – Activity based Costing. UNIT – III (12 Hours)
Labour Cost - Computation and control of labour – Labour Turn over – Separation Method – Replacement Method – Flux Method – Remuneration and incentives – Time rate and Piece rate System –Premium and Bonus Plan. Idle Time – Over Time – Merit Rating – Time and Motion Study
UNIT – IV (12 Hours) Overheads - Meaning and Classification of Overheads – Allocation and Apportionment of
Overheads-Primary and secondary distribution of overheads – Repeated distribution method Simultaneous equation method- Stepladder method - Reconciliation of Cost and Financial Accounting UNIT – V (12 Hours)
Process Costing – Meaning - Definition – Advantages and Disadvantages of Process costing - Process Losses – Normal Loss – Abnormal Loss – Abnormal Gain–. Inter Process Profits - Contract Costing – Service Costing for Transports.
Note: The Syllabus will have 40 % Theory and 60 % Problems. Learning Outcome: On successful completion of the course the student should have athorough
knowledge on the cost accounting principles and Practice
TEXT BOOK: 1. R.S.N.Pillai and V.Bagavathi, Cost Accounting, Sultan Chand and Sons Publishers. 7
Revised Edition 2007 4. Bhattacharya “ Principles and practices of Cost Accounting” PHI Publications, Third Edition,
2010
Prepared by: P. SenthilKumar Verified by: Dr.I.SIDDIQ
Assitant Professor - B.Com HOD – B.Com
57
SEMESTER – V Part-III - Core-11- INCOME TAX LAW AND PRACTICE – I
(Common for B.Com, B.Com (PA), B.Com (ABA) &B.Com(BPS) Programmes)
Credits: 5 Course Code: N7BAB5T72 Hours per week : 6 Total Instructional hours: 75 hrs Learning Objectives: To impart the knowledge about income tax law and practices in India UNIT – I (15 Hours)
Taxes- Meaning- Types–Direct Taxes and Indirect Taxes - Merits and Demerits ofDirect Taxes. Conceptual Frame Work of Income Tax in India- Important Definitions under the Income Tax Act 1961- Assessee – Types of Assessee - Persons – Income - Agricultural Income - Assessment Year - Previous Year – Residential status – Scope of total Income - Exempted Incomes .
UNIT – II (15 Hours) Computation of Income under the Head Salary - Allowances - Perquisites - Profit in lieu
of salary. Computation of Income under the Head House Property: Basis of Charge – Computation of House Property Income.
UNIT – III (15 Hours) Computation of Income under the Business and Profession: Basis of Charge of Business
Income- Problem on Computation of Business Income- Income from Profession- Basis of Charge
UNIT – IV (15 Hours) Computation of Income under the Head Capital Gains: Meaning and Definition of Capital
Gain- Basis of Charge- Concepts and Meaning of Capital Asset - Transfer - Consideration - Various Modes of Acquisition of Capital Asset - Kinds of Capital Gain – Long Term and Short Term- Taxation of Capital Gains .Income from Other Sources: Dividend- Interest on Securities including Grossing Up – Family Pension – Bank Interest- Casual Income- Lottery Winning, Race Winning. UNIT –V (15 Hours)
Set off and carry forward of losses –Computation of Gross total income – Deductions allowed under Section 80C, 80CCC,80D, 80DD, 80E and 80G. Distribution of Marks: 40% Theory and 60 % Problems Learning Outcome:On the Completion of the Course, he students should be able tocompute the tax liability of an individual TEXT BOOK: 1. V.P Gaur & D.B Narang, “ Income Tax –Law & Practice”, Kalyani Publishers, Punjab- 141008–* Relevant Assessment Year. REFERENCES BOOKS 1. B.B. Lal, Varshisht. N,“Direct Taxes”, Pearson Education, New Delhi,*Relevant Assessment
Year. 2.Dr.H.C.Mehrotra& Dr. S.P. Goyal, “Direct Taxes law & Practice”,SahityaBhawan.Publications, Agra.* Relevant Assessment Year. 3.VinodSingnia, “Income tax law and practice” Taxman Publications, New Delhi,* Relevant
LEARNING OBJECTIVES To understand the nature of human resources and organisational behaviour and its significance to the organization. Unit: I Credit Hours: 15 HRM: Meaning - Importance - Evaluation - Objectives - Scope - Hawthorne studies - Its implications - recognition of participation-Theories X &Y-Organization structure. Unit: II Credit Hours: 15 Human resource planning-Job analysis-Role analysis-Selection & Recruitment-Testing-Interview-Placement training-Promotion-Performance appraisal-Job evaluation and merit rating –Job satisfaction and morale – Motivation theories and Leadership styles.
Unit: III Credit Hours: 15 Nature of Organisational Behaviour- Concepts- Challenges & Opportunities- Ethical Issues-Foundations of Organisational Behaviour.
Unit:IV Credit Hours: 15 Personality- Concept- Personality Theories- Personality Development-Determinants of personality- Personality Traits- Personality traits of Indian Managers- Personality Measurement – Perception- Concept- importance-process- Perceptual selectivity-Perceptual organization- Inter personal Perception- Developing Perceptual Skill - Learning- Concepts – Theories-Reinforcement- organizational Behaviour Modification – Learning organization- Knowledge management. Unit: V Credit Hours: 15 Attitudes – Attitudes relevant to organizational Behaviour- Attitude change - and values – Types – Factors. Value and Behaviour- value systems- Emotions and Emotional Intelligence- concepts- Developing emotions – managing emotions Note: 100% Theory
LEARNING OUTCOME On Successful completion of this Course, the students should have management and leadership skills.
TEXT BOOK: 1. L.M .Prasad “Human Resource Management” Sultan Chand & Sons, New Delhi, 3rd Edition, 2014. 2. L.M.Prasad, “Organisational Behaviour”, Sultan Chand & Sons, New Delhi, 5th Edition, 2015, REFERENCE BOOKS:
PART III – ELECTIVE - 1 - FINANCIAL REPORTING Credits: 5 Course Code:N7BAB5T65A
Hours per Week:7 Total Instructional hours: 90
LEARNING OBJECTIVES To gain ability to analyze financial statements including consolidated financial statements of group companies and financial reports of various types of entities. UNIT - I : Credit Hours: 18 Accounting Standards - Accounting Standards Interpretations and Guidance - various accounting
aspects issued by the ICAI –Applications - Overview of International Accounting Standards
(IAS)/International Financial Reporting Standards (IFRS) - Interpretations by International Financial
Standards - Understanding of US GAAP – and its applications. Corporate Financial Reporting - Issues
and problems – National Advisory Committee on Accounting Standards (NACAS) . UNIT – II : Credit Hours: 18
Accounting for Corporate Restructuring (including inter-company holdings) - Consolidated Financial Statements – Concept - Purposes - minority interest – Goodwill - Consolidation procedures – Minority interests – Goodwill Treatment of pre-acquisition and post-acquisition profit.- Consolidation with two or more subsidiaries and foreign subsidiaries - Consolidated profit and loss account, Balance sheet and cash flow statement - Treatment of investment in associates and in joint venture in consolidated financial statements. UNIT – III Credit Hours: 18
Accounting and Reporting of Financial Instruments – Meaning – recognition - derecognition and offset - compound financial instruments - Measurement of financial instruments - Hedge accounting disclosures - Share based payments – Meaning - Equity settled transactions - Transaction with employees and non-employees - Determination of fair value of equity instruments Vesting conditions Modification - cancellation and settlement Disclosures.
UNIT - IV : Credit Hours: 18 Financial Reporting by Mutual funds - Non-banking finance companies - Merchant bankers - Stock and commodity market intermediaries - Valuation - Concept -Valuation of Tangible Fixed Assets, Intangibles including Brand Valuation and Goodwill - Valuation of Liabilities -Valuation of Shares - Valuation of Business UNIT - V : Credit Hours: 18 Developments in Financial Reporting - Value Added Statement - Economic Value Added - Market
Value Added - Shareholders Value Added - Human Resource Reporting - Inflation Accounting Annual
Report - understand and analyzing the Annual Report. Note: 100% Theory.
LEARNING OUTCOMES On successful completion of the course, the students are expected to acquire the ability to apply valuation principles and to solve financial reporting and valuation cases.
TEXT BOOK:
1.C.A. Praveen Sharma “Financial Reporting with Accounting Standards”, Pooja Law Publishing
Company, New Delhi, January 2013. REFERENCE BOOK: 1.Geoff Black, “Applied Financial Accounting and Reporting”, Oxford University Press, Fourth Edition 2010.
2. P.C. Tulsian and ‘Tulsian’sBharat ‘Financial Reporting’, S. Chand Publications, New Delhi
March 2014.
3.William J. Bruns, Cengage“Financial Reporting & Management Accounting”, Learning India
Pvt. Ltd, July 2010.
60
4. CA G Sekar ,“Padhuka's Student Guide On Financial Reporting For CA Final”, CCH India; Tenth
edition, 2016.
Prepared by: Mr.K.Manikandan,
Asst.Prof.of B.Com(ABA)
Verified by: Dr.D.Padma
(HOD)
SEMESTER – V
PART III - ELECTIVE I-ADVERTISEMENT AND SALES FORCE MANAGEMENT Course Code: N7BAB5T65B
Credits: 5
Hours per Week: 7 Total Instructional hours: 90
LEARNING OBJECTIVES: To provide basic knowledge of concepts, Principles, Tools and Techniques of Advertisement and Salesmanship. UNIT – I Credit Hours: 18
Meaning – features of advertisement – advertising agency – history of advertising – advertising as communication process – types of advertising – consumer advertising – trade advertising – retail advertising – financial advertising – recruitment advertising – advertising – importance of advertising agency – services rendered by an advertising agency – criticisms of advertising. UNIT – II Credit Hours: 18
Advertising media –advertisement copy- themes and appeal of the copy – description – narrations – classification of media of advertisement - indoor – window display – counter display – special display and outdoor – rural advertisement, advertisement boards, vehicular advertisement - direct advertising , book lets, catalogue – promotional advertising: print media – news paper, magazine – electronic media – radio, television, criterion for selecting advertising media for different products. UNIT – III Credit Hours: 18
Social and ethical issues in advertising – economics effects of advertising – advertising and deception – comparative advertising UNIT – IV Credit Hours: 18
Salesmanship: meaning and essentials of salesmanship – sales organization – various types of organizations – importance of sales manager – qualification -aggressive selling – method of aggressive selling – steps in selling process. UNIT – V Credit Hours: 18
Salesman: recruitment training remuneration and control – recruitment importance of proper selection – born salesman and trained salesman process of recruitment – training – importance of proper training – essential of good training – basic principles of designing a training progarmme remuneration – methods of compensating salesman – straight salary and commission – essential of a good compensation – target fixation Note: 100 % Theory LEARNING OUTCOMES: On successful completion of this course, the Students should have understood the attributes and knowledge requirements of Advertisement and Salesmanship Practices.
61
TEXT BOOKS 1. R.C. Agarwal, “Salesmanship and Advertising”, LakahmiNarainArarwalpubilication, Agra, 8
th
Edition 2009. REFERENCE BOOKS 1. Varma and Agarwal, “Salesman and Publicity”, King Books Educational Publishers, New
Hours per Week: 7 Total Instructional hours: 90 LEARNING OBJECTIVES : This course aims to create awareness about the role and importance of these agencies in Corporate Financing. Unit – I Credit Hours: 18
Financial Markets – Structure of Financial Markets – Financial Investment – Money Market in
India – Indian Capital Markets – Difference between Money Market and Capital Market –
Classification and object of Indian Money Markets and Structure of Capital Markets. Unit – II Credit Hours: 18 Markets for Corporate Securities – New Issue Markets – Functions Issue Mechanism – Merchant Banking - Role and Functions of Merchant Bankers in India – Under writing. Unit – III Credit Hours: 18 Secondary Markets – Stock Exchange – Role of Secondary Market – Trading in Stock Exchange – Various Speculative Transactions – Role of SEBI – Regulation of StockExchange. Unit – IV Credit Hours: 18
Banks as Financial Intermediaries – Commercial Banks Role in Financing – IDBI – IFCI – LIC – GIC – UTI – Mutual Funds – Investments Companies
Unit – V Credit Hours: 18 New Modes of Financing – Leasing as Source of Finance – Forms of leasing – Venture Capital –
Dimension Functions – Venture Capital in India – Factoring – Types – Modus Operandi of
Factoring – Factoring as Source of Finance – Securitisation of assets – Mechanics of
Securitisation- Utility of Securitisation – Securitisation in India.
LEARNING OUTCOMES: On successful completion of this course, the student should know about the methods of financing by this agencies and the key role played by them in Corporate Financing.
1. I M Pandey“Financial Management”,Vikas Publishing House,New Delhi, 11th
Edition, 2015.
2. Prasanna Chandra “Financial Management Theory and Practice” TMH Publication Edition 8,
2014.
3. DK.MurthyVenugopal, “ Indian financial system”,I.K.International Publishing house Private
Limited New Delhi-2006.
4. E.GordonK.Natarajan, “Financial markets and service”, Himalaya Publishing house -2010.
Prepared by Verified by
Ms.D.Premaselvaraji,
Asst.Prof.of B.Com(ABA)
Dr.D.Padma
(HOD)
SEMESTER –V
PART IV –SKILL BASED ELECTIVE-5
INFORMATION SECURITY AND SYSTEM CONTROL
Course Code: N7BAB5T76 Credits : 2
Hours per Week: 6 Total instruction Hours : 75
LEARNING OBJECTIVES To gain knowledge on information systems and security related laws. UNIT - I : Credit Hours: 15 General Systems Concepts – Nature and types of systems, nature and types of information, attributes of information.- Business information systems –various types of information systems – TPC, MIS, DSS,EIS, ES.
UNIT - II : Credit Hours: 15 Information Systems Controls - Need for control - Effect of computers on Internal Audit - Responsibility for control – Management, IT, personnel, auditors - Cost effectiveness of control procedure - Control Objectives for Information and related Technology (COBIT) (e) Control over System and program changes UNIT - III : Credit Hours: 15 Control over Data integrity, privacy and security -Classification of information - Logical access controls Physical access controls - Environmental controls - Security concepts and techniques – Cryptosystems, Data Encryption Standards (DES)- Public Key Cryptography & Firewalls -Data security and public networks -Monitoring and surveillance techniques- Data Privacy- Unauthorized intrusion, hacking, virus control - Role of IS Auditor in Access Control
UNIT - IV : Credit Hours: 15 Audit Tests : Introduction to basics of testing (reasons for testing) - Various levels/types of testing such as (i) Performance testing, (ii) Parallel testing (iii) Concurrent Audit modules/Embedded audit modules, etc. Information security -. Three primary goals (confidentiality, integrity, availability) - Agreements for: confidentiality, trade secrets, discovery, non-compete -. Intellectual property and fair use -. Patents, trademarks, and copyrights
63
UNIT - V : Credit Hours: 15 Cyber Law- Cyber Crime - Information Technology Act, 2000 Note: 100% Theory only
LEARNING OUTCOMES On Successful completion of this Course, the students should have the knowledge related to information system control and data security.
TEXT BOOKS: 1. Tripathi Surya PrakeshGoel R Shukla PK “Introduction to Information Security and Cyber
Law” New Delhi 2014. 2. AkhileshwarParthak, “Legal aspect of Business"McGraw-Hill Education-2013. REFERENCE BOOKS:
1. Thomas R.Peltier, Justin Peltier, John Blackley .“Information Security Fundamentals”
Auer Bach Publications, Washington DC, 2010.
2.WamanS.Jawadekar, “Management Information System”,Tata McGraw-Hill Publishing
Company Limited –New Delhi-2007.
3.Aman Jindal, “Management Information System”,Kalyani Publishers-2007.
4.V.Rajaraman, “Introduction to Information Technology”, Phl Learning Private Limited, New
Delhi, Edition 2 -2014.
5.Ron Weber, “ Information Systems Control and Audit”, Pearson Education-2009.
Prepared by Verified by
Ms.D.Premaselvaraji,
Asst.Prof.of B.Com(ABA)
Dr.D.Padma
(HOD)
SEMESTER V PART V - EXTENSION ACTIVITIES
Course code: N7BAB5P27
Every student shall participate compulsorily for period of not less than two years
(4 semesters) in any one of the following programmes.
NSS
NCC
Sports
YRC
Other extra-curricular activities.
The student’s performance will be examined by the staff in-charge of extension activities along with
the Head of the respective department and a senior member of the Department on the following parameters.
The marks shall be sent to the Controller of Examinations before the commencement of the final semester
examinations.
64
20% of marks for Regularity of attendance
60% of marks for Active Participation in classes/camps/games/special Camps/programmes in
college District/ State/ University activities.
10% of marks for Exemplary awards/Certificates/Prizes.
10% of marks for Other Social components such as Blood Donations, Fine Arts,
etc.
The above activities shall be conducted outside the regular working hours of the college. The marks
sheet will carry the following remarks as per the following mark range.
A-Exemplary - 80 and above
B-Very good - 70-79
C-Good - 60-69
D-Fair - 50-59
E-Satisfactory -40-49
This grading shall be incorporated in the mark sheet to be issued at the end of the semester.
(Handicapped students who are unable to participate in any of the above activities shall be required to take a
testing the theoretical aspects of any one of the above fields and be graded and certified accordingly)
SEMESTER – VI
PART III – CORE – 13 - MANAGEMENT ACCOUNTING (COMMON FOR B.COM, B.COM(CA), B.COM(PA), B.COM(ABA), B.COM(BPS) PROGRAMME)
Credits:4 Course Code: N7BAB6T71
Hours per week:5 Total Instructional hours: 60
Learning Objective To impart the knowledge on interpreting various financial statements, preparation of budgets and decision-making and controlling in business. UNIT - I : (12 Hours)
Management Accounting - Meaning – scope - Objectives and Limitation - Distinction between Financial accounting and Management accounting - Cost accounting and Management accounting. Role of Management Accounting in Decision Making - Tools and Techniques -Functions and Duties of Management Accountant.Analysis and Interpretation of Financial Statements. UNIT - II : (12 Hours)
Ratio Analysis: Meaning – Objective - Advantages and its limitations - Classification of ratios.Fund Flow and Cash flow Analysis: Concept of Fund - Meaning of flow of fund – Objectives - Techniques and preparation of Fund Flow Statement - Uses and Limitation of Fund Flow Statement.
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UNIT - III : (12Hours) Cash Flow Statement: Meaning - Preparation – Uses andLimitations of Cash Flow
Statement. Budget and Budgetary control: Meaning of Budget - Budgetary Control – Objectives -
Merits and Demerits of Budgetary Control - Essentials of Successful Budgetary Control - Use of
Budget in Planning and Control .
Types of Budget –Sales Budget – Production Budget – Cost of Production Budget –
Materials Budget – Selling and Distribution Budget – Cash Budget – Master Budget . (Theory and
Problem). Zero Base Budgeting – Meaning –Advantages and its Limitations ( Theory only) UNIT - IV : (12Hours)
Marginal Costing – Definition of Marginal cost and Marginal Costing – Salient features – Advantages of Marginal Costing – Limitations – Break-Even Analysis – Cost volume-profit Analysis – Applications of Marginal costing for Business Decision making. UNIT - V : (12 Hours)
Standard Costing and variance analysis - meaning of Standard Cost - Applications of Standard Costing - Advantages and Limitations of Standard Costing - Establishment of Standard costing System - Variance analysis. (Material and Labour Variance Only) Distribution of Marks: 40% Theory & 60% Problems. Learning Outcome On the successful completion of this course, the students will be able to provide data to the management for decision-making in areas like finance, production, sales etc., TEXT BOOK 1. R.K.Sharmaand ShashiK.Gupta, Management Accounting, Kalyani Publishers, New Delhi, 13th
edition, 2014.
REFERENCE BOOKS 1. S.N.Maheswari , Principles of Management Accounting, Sultan Chand and Sons, New Delhi, 17th
revised edition, 2014 2. Khan M Y & Jain P K , Management Accounting, McGraw Hill Education (India) Pvt. Ltd., New
edition, 2013. 4. T.P.Ghosh, Fundamentals of Management Accounting, Excel Books, New Delhi.2009.
Prepared by Verified by
Dr.D.Padma
HOD – B.Com(ABA)
Dr.D.Padma
HOD – B.Com(ABA)
66
SEMESTER – VI Part-III -Core-14- INCOME TAX LAW AND PRACTICE – II
(Common for B.Com, B.Com (PA) & B.Com (ABA)B.Com(BPS) Programmes) Credits: 5 Course Code: N7BAB6T72 Hours per week: 6 Total Instructional hours: 75 Learning Objectives To impart the knowledge about income tax law and practices in India Prerequisite: Income Tax Law and Practice -I UNIT – I (15 Hours)
Administrative, Judicial Authorities of Income Tax- Powers - Duties – Penalties for offence under IT Act u/s 221,234, 271(A-I) UNIT II (15 Hours)
Deductions allowed under Section 80C, 80CCC,80D, 80DD, 80E and 80G-Assesment of individuals – Tax liability
UNIT – III (15 Hours)
Assessment of partnership firms including LLP - Assessment of PFAOP- Charging
Provisions &Computation of Taxable Income- Deductions allowed-Computation of Tax Liability -
Assessment of HUF
UNIT – IV (15 Hours)
Assessment of Companies- Scope of Gross Total Income- Taxable Income - Tax
Liability – Concept and Application of Minimum Alternate Tax (MAT) - Assessment of
Charitable Trusts UNIT – V (15 Hours) Assessment Procedures – Types of Assessment -collection and recovery of Tax– Advance payment of Tax, TDS, PAN, TAN– E-filing Distribution of Marks: 40% Theory & 60% Problems.
Learning Outcome On the Completion of the Course, the students should be able to compute tax liability of partnership firms, companies, HUFs etc., TEXT BOOK 1. V.P.Gaur&D.B.Narang ,“Income Tax – Law & Practice” , Kalyani Publishers, Punjab-
Comprehensive subject wise viva-voce for 50 marks shall be assessed at the end of VI
semester and the questions shall have an equal representation from all the subjects covered upto VI
semester in the syllabus. The evaluation of the comprehensive subject wise viva-voce will be based
on the performance of the students and the same shall be done by an external examiner.
SEMESTER VI
PART III – ELECTIVE 2 AUDITING AND ASSURANCE
Credits : 5 Course code: N7BAB6T76A Hours per Week: 5 Total Instructional Hours : 60
LEARNING OBJECTIVES To understand objective and concepts of auditing and gain working knowledge of generally accepted auditing procedure. UNIT - I : Credit Hours: 12 Auditing Concepts: Meaning and Nature of Auditing – Definition of Auditing – Scope of Auditing - Differences between Accountancy and Auditing – Auditing and Investigation – Main object of an Audit – Detection and Prevention of Errors, Fraud – Advantages of an Audit – The Auditor – Qualifications of an Auditor.
UNIT - II : Credit Hours: 12
Standards on Auditing: Concept – Scope – Objectives & importance – Procedure for issuing Standards.
UNIT - III : Credit Hours: 12 Internal Control: Elements of internal control- Review and documentation -Evaluation of internal
control system - internal control questionnaire - Internal control check list- test of control - concept
of internal audit – Internal control and computerized Environment. UNIT - IV: Credit Hours: 12 Audit Sampling - Types of sampling. Testchecking - Techniques of testchecks.Vouching: Vouching the debit and Credit side of the Cash Book – Vouching Cash and Credit Purchases – Vouching of Cash and Credit Sales- Audit of assets and liabilities.
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UNIT - V : Credit Hours: 12 Company Audit: Audit of Shares - Appointment of auditors – Rotations of auditors – Disqualification, Removal of auditors - powers and duties of auditors. Audit Report: Qualifications, Disclaimers, Adverse opinion, Disclosures, Reports and certificates- Companies Auditors Report Order 2014 (CARO). Special audit: Educational Institutions – Hotels –Clubs – Hospitals - Leasing Companies. Note: 100% Theory only.
LEARNING OUTCOMES On the successful completion of this course, the students should know the procedures of auditing and role of auditors in business.
TEXT BOOK: 1. B.N.Tandon, S.Sudarshanam, S.Sundarababu, “A Handbook of Practical Auditing”, Sultan
Chand and Company, New Delhi, 13th Edition 2014. REFERENCE BOOKS: 1. R.G.Saxena, Principles and Practice of Auditing, Himalaya Publishing House, 7th
Edition,2014. 2. DinkarPagare, “Principles and Practices of Auditing”, Sultan Chand& Sons, New
Total Instructional hours: 60 LEARNING OBJECTIVE: To provide basic knowledge of concepts, Principles, Tools and Techniques of Export Marketing UNIT – I Credit Hours: 12
Export Marketing - an overview - export marketing - meaning differences between export marketing and domestic marketing – salient features and basic functions of export marketing - export barriers tariff and non tariff – export market analysis – feasibility of market entry – source to market information – assessing sales prospects.
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UNIT – II Credit Hours: 12 Export distribution and channels – main channels of distribution in export market – linking
the domestic and overseas channel – direct export – indirect export – channel; suitable for small manufactures – factor influencing selection of marketing channels.
UNIT – III Credit Hours: 12 Export promotion – characteristics of foreign buyers – forms of export promotion –
importance of promotional activities – factors affecting promotional decision – domestic and foreign advertising – unified verses diversified advertising strategy – advertising campaign – trade fair and exhibitions –planning for participation - role of Indian institute
of foreign trade in export promotion
UNIT – IV Credit Hours: 12 Exports and import procedure – documents used in foreign trade
UNIT – V Credit Hours: 12 Export finance: needs – short term, medium and long term source of finance types of Credit
– pre-shipment Credit , post- shipment Credit letters of Credit – finance for export on differed payments terms –Contribution of EXIM bank and ECGC for export finance - Export Provisions under FEMA 1999.
Note: The Syllabus will have 100 % Theory.
LEARNING OUTCOMES: On successful completion of this course, the Students should have understood the attributes and knowledge requirements of Export Marketing
3. Francis Cherunilam, “International Business text and cases”,Prentice Hall of India private Limited,New Delhi- edition 5- 2013.
4. Raj Agarwal, “International trade”, Institute of management technology published, Excel Book-2007.
Prepared by Verified by
Ms.D.Premaselvaraji,
Asst.Prof.of B.Com(ABA)
Dr.D.Padma
(HOD)
71
SEMESTER VI
PART III – ELECTIVE 2: WORKING CAPITAL MANAGEMENT
Credits: 5 Course Code: N7BAB6T66C
Hours per Week: 5 Total Instructional hours: 60
LEARNING OBJECTIVE: To educate the importance of working capital management concepts in corporate finance.
UNIT I Credit Hours: 12 Working Capital Management – Theories and approaches – Ratio Analysis - Fund Flow and
Cash Flow Analysis – Cash flow forecasting and Budgeting.
UNIT II Credit Hours: 12 Financing of working capital – Money market instruments – Bank Finance- Assessment and Appraisal – Managing corporate liquidity and financial flexibility
UNIT III Credit Hours: 12 Receivables Management – Cash Management – Inventory Management
UNIT IV Credit Hours: 12 Instruments of international money market – Euro notes – Euro commercial paper – MTNs and FRNs.
UNIT V Credit Hours: 12 Working Capital Control and Banking policy – Committee recommendations on working capital – New system of assessment of working capital finance.
LEARNING OUTCOMES: On successful completion of this course, the Students should have better understanding on the working capital management in organisations.
TEXT BOOK 1. V.K.Bhalla, “Working Capital Management Text and Cases”, Sultan Chand and Company, New Delhi, Edition, 2014.
REFERENCE BOOKS: 1. PrasannaChandra,Fundamentals of Financial Management, McGraw Hill Education(India)
3. M.Y Khan & PK Jain, “Financial Management”, Tata McGraw Hill Publishing company
Private Limited. Sixth Edition 2014.
4. P.V.Kulkarni, BG .Satyaprasad, “Financial Management,Himalaya Publishing House -
2011.
Prepared by Verified by
Ms.D.Premaselvaraji,
Asst.Prof.of B.Com(ABA)
Dr.D.Padma
(HOD)
72
SEMESTER VI
PART III –ELECTIVE 3 – Business Analysis and Valuation
Credits: 5 Course Code:N7BAB6T77A Hours per Week: 6 Total Instructional hours:75
LEARNING OBJECTIVES To gain knowledge in different techniques in the valuation of assets and liabilities. UNIT I : Credit Hours: 15
Principles and techniques of valuation - Asset valuation-Earnings valuation - Cash flow valuation - Other valuation basis - Efficient market hypothesis - Impact of changing capital structure on the market value of the company - Priorities of different stakeholders in terms of business valuation. (Simple Problems) UNIT II : Credit Hours: 15
Valuation of Mergers and Acquisitions - Assets and cash flows (Simple Problems)- The strengths and weaknesses of various valuation method - Recognition of the interest of various stakeholders - Selection of appropriate cost of capital for valuation - Synergistic benefits - Forms of consideration and terms of acquisitions - Post merger integration process - Implications of regulations for business combinations - Types of exit strategies and their implications. UNIT III : Credit Hours: 15
Valuation of Assets and Liabilities Valuation of fixed assets - Valuation of inventories - Valuation of investments - Valuation of shares - Valuation of options .(Simple Problems)
UNIT IV : Credit Hours: 15 Valuation of intangibles and accounting standards(AS-26) - Forms of intellectual property
and methods of valuation - patents and copyrights. (Theory Only) UNIT V: Credit Hours: 15
Valuation of goodwill - Valuation of brands- Valuation of real estate - Human resource accounting - Relevant accounting standards. (Theory Only).
Note: 80% Theory and 20% Simple Problems.
LEARNING OUTCOMES On successful completion of the course, the students should have understood the techniques of valuation of assets and liabilities in various situations. TEXT BOOK: 1. Robert F. Reilly and Robert P. Schweihs, “Handbook of Business Valuation and Intellectual Property Analysis”, McGraw-Hill Publishing, 2004. REFERENCE BOOKS 1.Gupta, G.C, “Valuation of Immovable Properties”, Bharat Law House (p) Ltd,New Delhi Edition 2000,
2. Banerjee, D.N and John .A. Parks, “Principles and Practice of Valuation”, Eastern Law House,
Calcutta.2005.
3. VadapalliRavindhar, “Mergers, Acquisitions & Business Valuation”Excel books, New Delhi,
2007.
4. Pratt, Shannon, and Alina V. Niculita. “Valuing a Business”. McGraw-Hill, New York, 5th
Credits:5 Course code:N7BAB6T67B Hours per Week: 6 Total Instruction Hours:75
COURSE OBJECTIVE: To teach the importance of brand and its impact among the customers.
Unit I Credit Hours: 15 Introduction- Basic understanding of brands – concepts and process – significance of a brand – brand mark and trade mark – different types of brands – family brand, individual brand, private brand – selecting a brand name – functions of a brand – branding decisions – influencing factors.
Unit II Credit Hours: 15 Brand Associations: Brand vision – brand ambassadors – brand as a personality, as trading asset, Brand extension – brand positioning – brand image building
Unit III Credit Hours: 15 Brand Impact: Branding impact on buyers – competitors, Brand loyalty – loyalty programmes – brand equity – role of brand manager – Relationship with manufacturing - marketing- finance - purchase and R & D – brand audit
Unit IV Credit Hours: 15 Brand Rejuvenation: Brand rejuvenation and re-launch, brand development through acquisition takes over and merger – Monitoring brand performance over the product life cycle- Co-branding.
Unit V Credit Hours: 15 Brand Strategies: Designing and implementing branding strategies – Case studies - Provision for IPR Law relating to brand.
LEARNING OUTCOMES On successful completion of this course, the students should know the basic understanding of branding and its importance.