Unit-VII
Subject CodeSubject NameLectures per week / Student contact hoursCredits
Trimester I
C 101Managerial Economics-I44
C 102Quantitative Techniques-I33
C 103Management Accounting-I33
C 104Marketing Management33
C 105Legal Environment for Business-I44
C 106Organisational Analysis & Human Behaviour33
C 107Managerial Communication33
C 108Information Technology for Management33
C 109International Business Communication (French/ German/Chinese)22
C 110Software Lab-I (Word, Excel, PowerPoint & SPSS) Workshop Course22
Total3030
C 101 Managerial Economics-I
Credits: 4
Lectures: 40Objective: The main objective of this course design is to impart understanding of the application of fundamental economic principles and analytical tools to managerial decisions.
Contents
No. of lectures
Unit I:
Introduction and Basic Concepts
6
Nature and scope of Managerial Economics
Circular flow of Economic Activity
Nature and Objective of a firm
Economic Systems : Free Market Economy vs Planned Economy, Working of Price Mechanism and its Limitations
Unit II: Demand Analysis
6
Theory of Consumer Behaviour, Consumer Surplus, Demand Analysis, Laws of Demand, Elasticity of Demand and its uses in policy making.
Demand forecasting concepts
Unit III:Production and Supply Analysis
8
Meaning and concept of production, Factors of Production, Production Function, Production Analysis, Law of Variable proportions and Law of Returns to Scale
From Production to Supply Functions
Production Decisions
Equilibrium of the Firm
Unit IV:Revenue and Cost Analysis
6
Various Cost Concepts
Cost Function
Applications of Cost Analysis
Unit V:Firm in Theory and Practice
8
Forms and Structure of Market, Price output decision, Pricing under perfect competition, Monopolistic competition, Monopoly and Discriminating monopoly, Oligopoly.
Unit VI: Pricing Policies and Strategies
6
Meaning and Significance of Pricing
Steps in Pricing, Factors affecting Pricing Policy
Suggested Readings:
Text Books:
1. Samuelson Paul A and Willam D Nordhaus: Economics, 17th Edition, Tata McGraw-Hill, New Delhi, 2002.
2. Adhikary Manab: Business Economics, Excel Books, 2000.
3. Lipsey Richard G K and Alee Chrystal: Principles of Economics, Oxford University Press, 2004.
4. Nellis Joseph G and David Parker: The Essence of Business Economics, Prentice-Hall of India, New Delhi, 2004.
5. Salvatore Dominick: Theory and Problems of Micro Economic Theory, 3rd Edition, Schaums Outline Series, McGraw Hill, 1992.
Reference Books:
1. Hirschey Mark: Managerial Economics, Thomson South Western, 2003.
2. Peterson H. Craig and Lewis W Cris: Managerial Economics, Pearson Education, 2001.
The list of cases and specific reference including recent articles and research studies will be notified by the faculty at the commencement of the course.
Evaluation CriteriaFinal Exam
=60%
Mid Term
=20%
Assignments
=10%
Attendance & Class Participation
=10%
100%C 102 Quantitative Techniques-I
Credits: 3
Lectures: 30Objectives: The course aims to achieve the following objectives: -
To make the students understand the nature of statistical inferences, and
To acquaint the management students with statistical techniques for decision making in dynamic business environment.
Contents:
No. of lectures
Unit I:
5
Data Classification, Tabulation and Presentation
Measures of Central Tendency, Dispersion, Skewness and Kurtosis
Simple Regression and Correlation
Unit II:
6
Probability
Basic Terminology, Types and Rules
Probabilities under conditions of Statistical Independence and dependence
Bayes Theorem
Probability Distribution
Binomial Distribution
Poisson Distribution
Normal Distribution
Unit III:
2
Sampling Techniques
Theory of Estimation
Unit IV:Testing Hypothesis
6
One Sample Tests
Two Sample Tests
Unit V:
4
Chi Square Test
Analysis of Variance
Unit VI:Non parametric methods
3
Sign Test
Rank Sum Test
Runs Test
Rank Correlation
Kolmogorov Smirnov Test
Unit VII:Time Series and Forecasting
2
Trend Analysis
Cyclical Variation
Seasonal Variation
Irregular Variation
Time Series Analysis in Forecasting
Unit VIII:
2
Introduction to SPSS package & hands on experience
Suggested Readings:
1. Levin RichardI and Rubin David S: Statistics for Management, Pearson, 1998.
2. Sharma J K: Business Statistics, Pearson, 2005.
3. Anderson David R. etal: Statistics for Business and Economics, South Western Publisher, 2002.
The list of cases and specific reference including recent articles and research studies will be notified by the faculty at the commencement of the course.
Evaluation CriteriaFinal Exam=60%
Mid Term=20%
Assignments=10%
Attendance & Class Participation=10%
100%
C 103 Management Accounting-I
Credits: 3
Lectures: 30Objective:
The course aims at:
Familiarizing students with basic accounting concepts and preparation of financial statements,
Making them to read and understand financial statements so that they are able to use these as tools of planning and control and
Developing their analytical skills to appreciate trends in financial reporting and their importance.
Contents
No. of lectures
Unit I:Basic Accounting Concepts
3
Introducing accounting discipline to Managers, usefulness of financial accounting in performing Management functions such as planning and control Accounting equation and its relevance in developing accounting cycle and recording of transactions leading to preparation of Trial Balance and rectification of errors. Basic Accounting Assumptions and an overview of Accounting Standards/Generally Accepted Accounting Principles.Unit II:Income Determination
7
Concept of Revenue and Revenue Recognition Revenue Match Concept Related accounting concepts for Income Determination Capital & Revenue Receipts, Capital & Revenue Expenditure and Deferred Revenue Expenditure Reserves and Provisions Methods of Depreciation and Accounting thereof Inventory Valuation Methods & Accounting thereof.Unit III:Preparation of Financial Statements/Final Accounts
6
Relevant Accounting concepts for preparation of Profit & Loss Account (Income Statement) and Balance Sheet (Position Statement)
Opening Entries, Closing Entries and Adjustment Entries
Preparation of Final Accounts/ Financial Statements
Preparation of statements showing changes in financial statements (Fund Flow Statement and Cash Flow Statement)
Unit IV:Accounts of Limited Liability Companies
6
Issue of Share Capital, Debentures and other Financial instruments like ADR/GDR/IDR etc.
Format and Presentation of Balance Sheet (Vertical and Horizontal) as per The Companies Act, 1956.
Preparation of Profit & Loss Account and preparation of schedules of various heads of Expenses, Incomes, Assets and Liabilities
Preparation of Profit & Loss Appropriation Account and the concept of above the line and below the line
Unit V: Communication with Stakeholders i.e. Financial Reporting through Annual Reports, their contents and trends in Reporting
6
Notice of Annual General Meeting
Concept of Corporate Governance and Clause 49 of the Listing Agreement Management Discussions Directors Report and its contents Chairmans Speech Financial Data and Risk Management Segment Reporting Accounting Policies Auditors Report Consolidation of Accounts Other Statutory Disclosures Unit VI:Case Study
2
Case Studies of at least two companies to be discussed in the class and students should be involved in discussion of the cases. Faculty to act only as a facilitator and encourage participation by the students and finally wrap up the discussion
Pedagogy:
1. All concepts will be explained with the help of giving examples from balance sheet and annual reports of companies
2.Short and long assignments will be developed and the students will be given home assignments.
3.Efforts will be made, to make the sessions interactive by the posers on the subject and these will be developed based on the situations and difficulties observed in the class room
4.Focused attention will be given on the pitfalls generally observed in the area of accounting. Special attention will be given to students from non-finance stream so that they actively participate in classroom and develop the clear understanding of the subject
Suggested Readings
1. Monga J R: Introduction to Financial Accounting, Mayur Paperbacks, 2001.
2. Bhattacharya Ashish K: Financial Accounting for Business Managers, Prentice Hall of India, 2006.
3. Fess Warren Reeve: Financial Accounting, Thomson, 2003.
4. Jones Michael: Accounting for Non-Specialists, WSE, 2002.
5. Annual Reports of Companies
The list of cases and specific reference including recent articles and research studies will be notified by the faculty at the commencement of the course.
Evaluation Criteria
Final Exam
=60%
Mid Term
=20%
Assignments
=10%
Case studies relating Financial
=
Statements, annual reports and
Presentations by students
Attendance & Class Participation
=10%
100%
C 104 Marketing Management
Credits: 4
Lectures: 40Objectives:
To develop and provide an extensive understanding of the fundamental concepts relating to marketing of products and services
To logically expand and enlarge the conceptual inputs in understanding the strategic role of marketing in an organization.
To equip the students with the necessary analytical techniques and tools for effective marketing planning and control.
Contents
No. of lectures
Unit I: Nature and scope of Marketing
6
Indian Marketing Scenario,
Challenges and Issues in the new millennium and the knowledge economy,
Strategic planning of marketing process
Customer value, loyalty and Satisfaction
Unit II:Marketing Management Philosophies and Company Orientation
4
Product concept
Production concept
Selling concept
Societal concept
Marketing concept
Unit III: Marketing Environment and Market Segmentation
8
Micro and Macro Environment
Identifying and responding to market environment
Market Segmentation
Targeting and positioning
Unit IV:Consumer Market and Industrial Market
8
Consumer market and buying behavior
Business market and buying behavior
Analysing consumer behavior
Buying decision process Stages
Unit V:Marketing Mix Strategy
8
4Ps of marketing Mix
Extended marketing mix
Product Management
Developing new products
Unit VI: Marketing Research and Information system,
6 The marketing research process,
Decision support systems,
Databases,
Data warehouses and Data mining,
Marketing measurement and forecasting.
Suggested Readings:
1. Etzel Michael, Walker Bruce, Stanton William and Pandit Ajay: Marketing, Concepts and Cases, Special Indian Edition, 13th Edition, Tata-McGraw Hill, 2006.
2. Kotler Philip: Marketing Management Analysis, Planning, Implementation and Control, Prentice Hall of India, 1999.
The list of cases and specific reference including recent articles and research studies will be notified by the faculty at the commencement of the course.Evaluation CriteriaFinal Exam=60%
Mid Term=20%
Assignments=10%
Attendance & Class Participation=10%
100%
C 105 Legal Environment for Business-I
Credits: 4
Lectures: 40Objective: The objective of this paper is to help the students in developing basic understanding of the law relating to business dealings and contracts.
Contents
No. of Lectures
Unit I: Introduction to Law
4
Law, its essential characteristics and importance, branches and sources of law
Unit II:The Indian Contract Act, 1872
10
Agreement Offer and Acceptance meaning, definition, communication, revocation, void agreements
Contract essentials, capacity to contract, free consent, consideration, legal object and legal formalities
Rules regarding performance of contracts, Supervening Impossibility, Discharge of contracts. Contingent contracts. Quasi Contracts.
Remedies for breach of contract
Contracts of Guarantee and Indemnity
Contracts of Bailment and Pledge
Contracts of Agency
Unit III:The Sales of Goods Act, 1930.
10
Definitions of sale and goods. Sale Vs. Agreement to sell.
Conditions and warranties
Transfer of Property and Risk
Transfer of Better Title
Performance of Contract
Rights of an Unpaid Seller
Unit IV:The Negotiable Instruments Act, 1881
8
Meaning, definition and characteristics of a Negotiable Instrument, Kinds of Negotiable Instruments
Holder, Holder in due course, Maturity of Negotiable Instruments
Negotiation and endorsements, Presentation and dishonor of a N.I
Discharge from liability, crossing of a cheque
Relation between a banker and a customer
Unit V:The Consumer Protection Act, 1986
8
Objectives, Meaning and Definition of Consumer.
Rights of the Consumer.
Remedies, Redressal Machinery, Authorities under Act
Suggested Readings:
1. Sen and Mitra: Commercial Law, World Press 2002.
2. Singh Avtar: Principles of Mercantile Law, Eastern Book co., 2006.
3. Kapoor N D: Elements of Mercantile Law, Sultan Chand & sons, 1999.
4. Bulchandani K R: Business Law, Himalaya Publisher House, 2000.
5. Jhabwala N H: Law of Contracts, Jamunadas & Co., 1999.
The list of cases and specific reference including recent articles and research studies will be notified by the faculty at the commencement of the course.Evaluation CriteriaFinal Exam=60%
Mid Term=20%
Assignments=10%
Attendance & Class Participation=10%
100%
C 106 Organizational Analysis & Human Behaviour
Credits: 3
Lectures: 30Objectives:
To understand the concept of organizations and their governance.
To get acquainted with basic concepts, principles and processes of management
To focus on effectively recognizing and resolving strategic and operational issues in organizational settings.
To inculcate ways of enhancing organizational effectiveness and efficiency.
To understand various issues involved in managing human behavior at work.
Contents
No. of Lectures
Unit I:
6
Meaning and importance of organization and management.
Evolution of Management Thought
Unit II:
6
Systems perspective on Organizations
Decision-Making Process & Style
Unit III:
6
Organizational structure; types and consequences
Emergence of learning organization
Organizational governance
Unit IV:
4
Decision Making and creativity Organization Culture and processesUnit V:
6
Concept and importance of Organizational Behaviour
Individual and Interpersonal Behaviour Motivation Concept, Theories and their applicationUnit VI:
2
Case Studies
Suggested Readings:
1. Luthans Fred: Organizational Behaviour, 9th edition, McGraw-Hill, 2007.
2. Robins Stephen P: Organizational Behaviour, Pearson Education, 2008.
3. Stoner James A F and Freeman Edward R: Management, Prentice Hall of India, New Delhi, 2004.
4. Mullins Laurie J: Management & Organizational Behaviour, Prentice Hall of India, 2004.
5. Newstrom John W and Davis A Keith: Organizational Behaviour: Human Bevariour at work, Tata McGraw-Hill Publishing Company Ltd N. Delhi, 2006.
The list of cases and specific reference including recent articles and research studies will be notified by the faculty at the commencement of the course.
Evaluation CriteriaFinal Exam=60%
Mid Term=20%
Assignments=10%
Attendance & Class Participation=10%
100%
C 107 - Managerial Communication Credits: 3
Lectures: 30
Contents
No. of Lectures
Unit I: Introductory
4
(Communication: Its meaning, nature, and process
(Importance and purpose of communication
(Functions of communication
(Dimensions of communication
(Channels of communication: Formal vs Informal
(Means / Media of Communication
Unit II:Verbal and nonverbal Communication 4
(Verbal Communication:Oral
(Verbal Communication :Written
(Nonverbal Communication:Kinesics
(Nonverbal Communication :Proxemics
(Nonverbal Communication :Paralanguage
( Nonverbal Communication :Sign Language
Unit III:Speaking Skills
8
(Presentations
(Speeches: Prepared vs Impromptu
(Interviews
(Group decision making
(Conflict and Negotiation
(Use of Telephone
(Barriers and breakdowns in communication
(Guidelines for effective communication
Unit IV:Business Writing Skills
8
(Tips for clear writing
(Essentials of effective correspondence
(Layout of a business letter
(Planning the letter
(Enquiries and replies
(Placing and fulfilling orders
(Complaints and follow up
(Collection letters
(Sales letters or offers
(Applications for Employment
(Press releases and notices
Unit V: Intra-organizational Communication 6
(Memoranda
(Notices, circulars and orders
(Agenda and minutes
(Report writing
(Proposal writing
Methodology:
Interactive (Lectures, Presentations, Examples, Games, Simulations and Handouts)
Reference Books:
1. Chaturvedi P D and Chaturvedi Mukesh: Business Communication-concepts, Cases and Applications, Pearson.
2. Mohan Krisha and Banerji: Developing Communication Skills, McMillan, Publishers India, 2000.
3. Pal Rajendra and Korlahalli J S: Essentials of Business communication, Sultan chand and Sons, 1998.
4. Kaul Asha: Business Communication, 2nd Edition, Prentice Hall of India, 2009.
5. Ludlow Ron and Panton Fergus: The Essence of Effective Communication, Prentice Hall of India, Pvt Ltd, 2002.
6. Personality Enrichment Books on TQP by Dr. C V Ramanan.The list of cases and specific reference including recent articles and research studies will be notified by the faculty at the commencement of the course.
Evaluation Criteria Final Exam= 60%
Mid Term=20%
Assignments=10%
Attendance & Class Participation=10%
__________
100%
__________
C 108 Information Technology for Management
Credits: 2
Lectures: 20Objectives:
To introduce the basic concepts of Information Technology
To understand use of Information Technology for business goal & competitive advantage
Contents
No. of Lectures
Unit I: IT in the business Environment
4
Introduction
Business & Information Technology Information Technologies in the Modern organisationUnit II:IT Infrastructure
6
Computer Hardware
Computer Software
Managing Organisational Data & Information
Telecommunication & Networks
The Internet
Intranets and Extranets
Unit III:Applying for Competitive Advantage
5
Electronic Commerce
Computer Based Supply Chain Management & Information Systems Integration
Data, Knowledge and Decision Support
Artificial Intelligence and Intelligent Systems
Unit IV:Achieving Informational and Organisational Goals
5
Strategic Information Systems and Reorganisation
Information System Development
Implementation IT
Ethics, Impacts and Security
Suggested Readings:
1. Turban Efrain, Rainer R, Kelly and Potter Richard: Introduction to Information Technology, John Willey.
2. Norton Peter: Introduction to Computers, 6th Edition, Tata McGraw Hill, 2005.
The list of cases and specific reference including recent articles and research studies will be notified by the faculty at the commencement of the course.
Evaluation CriteriaFinal Exam=60%
Mid Term=20%
Assignments=10%
Attendance & Class Participation=10%
100%
C 109 International Business Communication in Foreign Languages (French/ Spanish/German/Chinese/Russian)
Credits:2
Lectures: 20
COURSE DESCRIPTION: The aim of the course is to build skills in speaking, understanding, writing and reading through study, practice and class activities. Elementary Chinese is designed for students with no previous language study. This course provides training in the acquisition and application of basic language, skills and culture. It develops the knowledge and self confidence so, one can understand sentences and frequently used expressions related to areas of most immediate relevance(basic personal and family information ,local geography, employment).Can describe in simple terms aspects of his/her background, immediate environment and matters in areas of immediate need.
LEARNING OUTCOMES:
At the end of the course, students should be able to:
1. Demonstrate basic understanding of Chinese-speaking cultures and people.
2. Demonstrate the ability to communicate in Chinese with classmates on the topics covered in class.
3. Listen and understand basic passages and conversations in Chinese related to unit topics and vocabulary covered in class.
4. Read and understand basic passages in Chinese related to topics and vocabulary.
5. Write basic passages in Chinese on the chapter topics and vocabulary covered in class.
Contents
No. of Lectures Unit-IPronunciation/ Counting 1 to 20
5
Unit-II Pronunciation/ Making an inquiry (Travel)
5Unit-III Pronunciation/Making an Inquiry (Food & Hotels)
5Unit-IV Pronunciation/ Making an inquiry (Employment)
5Books Practical Chinese Reader I & II: Writing Workbook(Traditional character edition) edited by Teng, Shou-hsin. Boston: Cheng & Tsui Company, 1992. Concise English-Chinese/Chinese-English DictionaryThe Commercial Press & Oxford University Press, 1986.
Evaluation CriteriaFinal Exam
=60%
Mid Term
=20%
Attendance & Class Participation
=10%
Assignments, Caseletts, Presentations, etc.=10%
100%
C 110 Software Lab I (Word, Excel, PowerPoint (2) & SPSS (2)) Workshop CourseCredits: 4
Lectures: 40
Contents
No. of Lectures
Unit I:
6
1 Introduction to MS Office
1.1 Over view of MS Office
1.2 Managing Document Files
1.3 Editing & Formatting
1.4 Overview of Desktop settings, Managing Icons, Creating shortcuts
1.5 Overview of My Computer, Recycle Bin, Network Neighbourhood
Unit II:
10
2. MS Word
2.1 Creating Documents
2.2 Editing Documents
2.3 Formatting Documents
2.4 Working with views and page setup
2.5 Working with columns and tables
2.6 Bullets and Numbering
2.7 Mail Merge
Unit III:
10
3. MS Excel
3.1 Introduction to workbook and worksheet
3.2 Entering and Editing data in cells
3.3 Working with ranges
3.4 Formulas and functions
3.5 Working with charts
3.6 Working with Pivot tables
3.7 Working with Goalseek
3.8 Using scenarios
3.9 Consolidation
3.10 Sorting
Unit IV:
6
4. Power Point
4.1 Creating Presentations
4.2 Working with slides
4.3 Customizing the presentations
4.4 Applying slide layout, background color to presentations
4.5 Animations
4.6 Inserting Graphs, Slides, Charts on slides
4.7. Rehearsing presentation
4.8 Custom Presentation
Unit V:
8
5. SPSS
5.1 Introduction & basic features of software
5.2 Understanding of Data editor5.2.1 Reading data
5.2.2 Defining, entering, editing and displaying data
5.2.3 Data viewer
5.2.4 Pivot tables
5.2.5 Working on pivot tables
5.3 High resolution graphics
5.3.1 Pie-charts, bar charts, histograms, scatter plots, 3-D graphics etc.
5.3.2 Creating & editing charts.
5.4 Data base access
5.5 Data Transformation
5.5.1 Modifying data values
5.5.2 Working with syntax.
5.6 Working with outputs
5.7 Cross tabulation
5.8 Customizing SPSS
Reference Books:
1. Nelson Stephen: The Complete Reference Office 2000, Tata McGraw Hill, 1999.
2. Nelson Stephen and Kelly Julia: The complete Reference office XP, Tata McGraw Hill, 2001.
The list of cases and specific reference including recent articles and research studies will be notified by the faculty at the commencement of the course.
Evaluation CriteriaFinal Exam=60%
Mid Term=20%
Assignments=10%
Attendance & Class Participation=10%
100%
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