Syllabus Market Research: Summary for Participants January 17, 2011 Harvard Business Publishing Higher Education Group.

Syllabus Market Research:Summary for ParticipantsJanuary 17, 2011

Harvard Business PublishingHigher Education Group

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HBP Syllabus Market Research Project

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HE Syllabus Project: Participant Demographics

•Diverse, International Faculty Participation• Final database includes 771 course syllabi submitted by 601 faculty

• 35% of the syllabi are international (including Canada)

• 457 universities in 48 countries participated

• Participating regions: Western Europe (14 countries), Australasia (11), Central/South America (11), Africa/Middle East (7), Eastern Europe (2), and North America (3 countries).

• By tenure: 33% full professors, 28% adjuncts, 22% assistant professors, and 17% associate professors.

• By educational level: 52% MBA, 28% undergrad, 9% Exec Ed, and 11% other.

• By discipline (largest): Marketing (23%), Technology & Operations Management (17%), Finance (12%), Organizational Behavior (11%).

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Total Syllabi Analyzed: Product Type Share

Percent Share of Syllabus

Total Syllabi Analyzed

Data set: 771 syllabi (all educational levels / disciplines)100% = 20,180 readings / assignments from all publishers

Note: Percentage totals in some charts will not sum to 100 due to rounding.

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Trends in Course Format and Product Type Use

• Teaching format: 97% classroom and 3% online

• Season: 51% winter/spring, 22% fall, and 10% summer

• Course length: 15 sessions in 12 weeks (average of all 771 syllabi) 14 sessions in 10 weeks (MBA syllabi) 21 sessions in 13 weeks (undergrad syllabi)

• Required reading types: (How many syllabi assigned at least one mandatory reading/homework from this product type?) Cases/Notes: 95% all (97% MBA vs. 92% undergrad) Book Chapters: 75% all (77% MBA vs. 74% undergrad) Articles: 67% all (73% MBA vs. 54% undergrad) Textbooks (Entire): 66% all (64% MBA vs. 71% undergrad) Multimedia: 23% all (same)

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MBA vs. Undergraduate Courses — Product Type Allocation in Syllabus

Percent Share of Syllabus

MBA vs. Undergraduate Courses —Product Type Allocation in Syllabus

MBA 100% = 11,386 readings (424 syllabi)Undergraduate 100% = 5,312 readings (218 syllabi)

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“Typical” No. Readings: MBA vs. Undergraduate

Average course syllabus

Entire Dataset (771 syllabi)

MBA courses (424 syllabi)

Undergrad courses

(218 syllabi)

Chapters (Book) 11.4 9.4 13.8

Cases / Notes 7.9 8.5 8.2

Articles 6.5 7.5 4.4

Multimedia 0.5 0.5 0.5

Total Required Readings per Course

26.3 25.9 26.9

Required Readings per Session

1.75 1.90 1.2

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MBA Courses: Product Type Allocation U.S. vs. International

Percent Share of Syllabus

U.S. MBA vs. Int’l MBA Programs — Product Type Allocation in Syllabus

100% = 261 U.S. syllabi vs. 163 int’l syllabi (MBA market)

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Undergrad Courses: Product Type Allocation U.S. vs. International

Percent Share of Syllabus

U.S. Undergrad vs. Int’l Undergrad Programs —Product Type Allocation in Syllabus

100% = 166 U.S. syllabi vs. 52 int’l syllabi (Undergrad market)

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Entrepreneurship vs. General Management Disciplines

Percent of Share in Syllabus

ENT — All Data

100% = 1,179 Readings from 49 Syllabi

GM — All Data

100% = 2,330 Readings from 79 Syllabi

Note: Discipline- and educational level- analyses included only if minimum sample size of 45 syllabi received.

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Finance Discipline: All vs. MBA Syllabi

Percent of Share in Syllabus

FIN — All Data

100% = 1,989 Readings from 89 Syllabi

FIN — MBA

100%: = 732 Readings From 49 Syllabi

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Marketing Discipline: All vs. Undergraduate Syllabi

Percent of Share in Syllabus

MKT — All Data

100% = 4,828 Readings from 180 Syllabi

MKT — Undergraduates

100% = 1,170 Readings from 51 Syllabi

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Marketing Discipline: U.S. vs. Int’l MBA Courses

Percent Share of Syllabus

U.S. MBA Marketing vs. International MBA Marketing Course Syllabi —Product Type Allocation in Syllabus

100% = 64 U.S. syllabi vs. 47 international syllabi (MBA-level courses in Marketing)

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Organizational Behavior: All vs. MBA Syllabi

Percent of Share in Syllabus

OB / HRM — All Data

100% = 2,157 Readings from 87 Syllabi

OB / HRM — MBA

100% = 1,216 Readings from 47 Syllabi

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Strategy Discipline: All vs. MBA Syllabi

Percent of Share in Syllabus

STRAT — All Data

100% = 2,084 Readings from 75 Syllabi

STRAT — MBA

100% = 1,405 Readings from 47 Syllabi

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Technology / Operations Mgmt: All vs. MBA Syllabi

Percent of Share in Syllabus

TOM — All Data

100% = 2,939 Readings from 127 Syllabi

TOM — MBA

100% = 1,794 Readings from 62 Syllabi