EMBA Program SYLLABUS First Semester 1. Management Process and Organizational Behavior (3 Credits) Subject Code – EMB-001 Unit 1: Organizational Behavior Introduction The Functions of Management Self Assessment Questions Management Skills Managerial Roles Definition of Organization Behavior Nature and Features of OB Organizational Behavior as a Discipline Goals of Organizational Behavior Contributing Discipline to OB Challenges of Organization Behavior Unit 2: Foundation of Organizational Behavior: Individual Behavior Introduction Basic model of Individual Behavior Biographical Characteristics Abilities Theories of learning Principles of reinforcement Limitations of behavior modification Unit 3: Values, Attitudes and Job Satisfaction Introduction Values Contemporary ethical issues in Organizations Attitude Cognitive dissonance theory Work attitudes and job satisfaction Unit 4: Personality & Emotions Introduction Definition of Personality Determinants of Personality Theories of Personality Personality characteristics in organization Emotion Theories of Emotion Unit 5: Perception Introduction Perception Process Barriers to perception Impression management 1
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EMBA ProgramSYLLABUS
First Semester
1. Management Process and Organizational Behavior (3 Credits)Subject Code – EMB-001
Unit 1: Organizational Behavior Introduction The Functions of Management Self Assessment Questions Management Skills Managerial Roles Definition of Organization Behavior Nature and Features of OB Organizational Behavior as a Discipline Goals of Organizational Behavior Contributing Discipline to OB Challenges of Organization BehaviorUnit 2: Foundation of Organizational Behavior: Individual Behavior Introduction Basic model of Individual Behavior Biographical Characteristics Abilities Theories of learning Principles of reinforcement Limitations of behavior modificationUnit 3: Values, Attitudes and Job Satisfaction Introduction Values Contemporary ethical issues in Organizations Attitude Cognitive dissonance theory Work attitudes and job satisfaction
Unit 4: Personality & Emotions Introduction Definition of Personality Determinants of Personality Theories of Personality Personality characteristics in organization Emotion Theories of EmotionUnit 5: Perception Introduction Perception Process Barriers to perception Impression management Attribution in organization Kelley's Attribution TheoryUnit 6: Motivation Introduction Process of Motivation Nature and Importance of Motivation Theories of Motivation Motivating Tools
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Special issues in MotivationUnit 7: Group Behavior Introduction Types of Groups Characteristics of Groups Group Structure Techniques for Group Decision Making Understanding Group Productivity Undertaking Work TeamsUnit 8: Power and Politics in Organizations Introduction Sources of Power in Organizations Political behavior in organizationUnit 9: Conflict Management Introduction Definition of Conflict Conflict management strategies Negotiation Stress Managing Stress Framework for Preventive Stress Management Crisis management
Unit 10: Organizational Change and Development Introduction Organization Change Resistance to Change Approaches to Organizational Change Definition of Organizational Development OD Intervention or Techniques Organization Learning Organizational Effectiveness
2. Business Communication (3 Credits) Subject Code – EMB-002
Unit 1: Language and Communication Introduction Definition of Communication The Process of Communication Barriers to Effective Communication Types of Communication The Impact of Communication on PerformanceUnit 2: Remedial English Introduction Parts of Speech Sentences Subject-Verb Agreement Active Voice and Passive Voice Degrees of Comparison Direct and Indirect SpeechUnit 3: Oral Skills for Effective Communication Introduction Advantages and Disadvantages of Oral Communication One-to-One Oral Communication Oral PresentationsUnit 4: Listening Skills Introduction
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What is listening? Types of Listening Barriers of Effective Listening Semantic Markers Listening to Customer ComplaintsUnit 5 : Reading Skills Introduction What is Reading ? Types of Reading SQ3R Technique of Reading Unit 6: Writing Skills Introduction Note Taking Paraphrasing Elements of writing Business Law Writing Other Business CommunicationsUnit 7: Organizational Communication Introduction Communication in an Organization Meetings Memo Circulars and Notices Report Writing Principles of Proof ReadingUnit 8: Problems of Style Introduction Uses of Punctuations Punctuation CategoriesUnit 9: Group Discussion and Interview Introduction Group Discussion (GD) – Meaning and Purpose Job Interviews
3. Statistics for Management (3 Credits) Subject Code – EMB - 003Unit 1: Introduction to Statistics Introduction Collection, Classification and Presentation of Data Measures of Central Tendency Measures of DispersionUnit 2: Probability Introduction Basic terminology used in Probability Mutually Exclusive Events Types of Probability Relative Frequency of Occurrence Subjective Probabilities Probability Rules Probabilities under Conditions of Statistical Independence Probabilities under Conditions of Statistical Dependence Baye’s theoremUnit 3: Probability Distributions Introduction Bernoulli Distribution The Poisson Distribution
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The Normal Probability Distribution–Continuous probability distribution
Unit 4: Sampling and Sampling Distributions Introduction Types of Sampling Random Sampling or Probability Sampling Sampling Distributions The Relationship between Sample size and standard errorUnit 5: Estimation Introduction Point Estimates Interval Estimates: Basic Concepts Interval Estimates and Confidence Intervals Calculating Interval Estimates of the Mean from Large Samples Calculating Interval Estimates of the Proportion from Large Samples Interval Estimates Using the student’s t Distribution Determining the Sample size in EstimationUnit 6: Testing of Hypothesis Concepts Basic to the Hypothesis Testing Procedure Testing Hypotheses Hypothesis Testing of Means when σ is known Hypothesis Testing of Proportions: Large Samples Hypothesis Testing of Means when σ is not knownUnit 7: Chi – Square and ANOVA Introduction Chi – square 2 as a test of independence Analysis of Variance (ANOVA)Unit 8: Simple Correlation & Regression Introduction Correlation RegressionUnit 9: Business Forecasting & Time Series Introduction Business Forecasting Time SeriesUnit 10: Index Numbers Introduction Index Number – Definition Types of Index Numbers Limitations of Index Numbers Utility and Importance of Index Numbers
4. Financial and Management Accounting (3 Credits)Subject Code – EMB-004Unit 1: Financial Accounting – An Introduction Introduction Basic Accounting Concepts Double Entry Accounting The Accounting Trail Financial Statements and their Nature The Accounting EquationUnit 2: Primary Books Introduction Ground Rules of Journal Entry Types of Journals
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Unit 3: Secondary Books Introduction Types of secondary books Posting techniques in the ledger
Unit 4: Trial Balance and Final Accounts Introduction Preparation of the Trial Balance Errors and their Rectification Final Accounts
Unit 5: Introduction to Management Accounting Introduction Decision-making as a Nucleus of Management Meaning and Scope of Management Accounting Cost Analysis Budgetary Control Standard Costing and Variance Analysis Financial Analysis Relevant Cost Management Accounting Framework Functions of Management Accounting Special Features of Management Accounting Merits and Demerits of Management Accounting Differences between Management Accounting and Financial AccountingUnit 6: Financial Statement Analysis Introduction Meaning of Ratio Analysis Classification of Ratios Advantages of Ratio Analysis Limitations of Ratio Analysis Computation of Ratios (Problems)
Unit 7: Funds Flow Analysis Introduction Meaning of Fund Flow Statement Objectives of Fund Flow Statement Steps in Preparation of Fund Flow Statement Computation of changes in Working Capital and Fund from Operation Unit 8: Cash Flow Analysis Introduction Meaning of Cash Flow Statement Objectives of Cash Flow Statement Uses of Cash Flow Statement Steps in Preparing Cash Flow Statement Difference between Cash and Fund Flow Statement Computation of Cash from OperationsUnit 9: Understanding Cost Introduction Meaning of Cost Statement of Cost or Cost Sheet Valuation of W-I-P
Unit 10: Marginal Costing and Break-even Analysis Introduction Concept of Marginal Costing
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Break-even Chart Break-even Analysis Advantages (or Applications) of Marginal Costing Limitations of Marginal Costing Some Useful Equations of Marginal Costing
Unit 11: Budgetary Control Introduction Meaning of Budget Essential Features of Budgetary Control Steps in Budgetary Control Types of Budgets Advantages of Budgetary Control Limitations of Budgetary Control
Unit 12: Standard Costing Introduction Meaning & Definition of Standard Costing Standard Costing & Budgetary Control Establishment of Standard Cost Variance Analysis
5 Managerial Economics (3 Credits)Subject Code – EMB- 005Unit 1: Demand Analysis Introduction What is Managerial Economics? Demand Analysis Elasticity of Demand Demand forecasting and methods of demand forecastingUnit 2: Market Equilibrium Introduction Supply Analysis Market Equilibrium
Unit 3: Production Function Introduction Cost concept Production function
Unit 4: Objectives of Firms Introduction Profit Maximization Model Economist Theory of Firm Cyert and March’s Behavioral theory Marris Growth Maximization Model Baumol Static and Dynamic Model Williamson’s Managerial Discretionary theoryUnit 5: Revenue Analysis and Pricing Policies Introduction Revenue Analysis Pricing Policies Unit 6: Market Analysis Introduction Market Structures Industry Analysis
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Unit 7: Operational Significance of Consumer’s Surplus Introduction Meaning of Consumer Surplus Producer’s Surplus Unit 8: Macro Economics and Business Decisions Introduction Basic concepts of Macro Economics Macro Economic Ratios Unit 9: Consumption and Investment Function Introduction Consumption Function Investment FunctionUnit 10: Stabilization Policies Introduction Monetary Policy Fiscal and Physical Policy Physical PolicyUnit 11: Business Cycle Introduction Business Cycle Theories of Business Cycle Inflation
Unit 12: Natural Environment and Business Introduction Externalities and Environmental degradation
6 Management Information System (3 Credits) Subject Code - EMB006
Unit 1: Introduction to information systems - Management Information Systems; role and importance; manager’s view of information systems; introduction to concepts of management, systems and organizations
Unit 2: Strategic uses of information systems and information technology, Business Process Re-engineering
Unit 3: Planning and development of information systems - planning of information systems; systems analysis and design; approaches to alternative application development
Unit 4: Applications of information systems - applications of operational, tactical and strategic information systems to business; decision support systems and expert systems
Unit 5: Introduction to Electronic Business: benefits, models, Enterprise wide systems, Intranets
Unit 6: Interorganizational systems: Extranets and EDI, Electronic payments and security in electronic commerce
Unit 7: Management of Information Systems - organization of information systems; information technology; security and ethical issues
Second Semester
7 Production and Operations Management (3 Credits) Subject Code – EMB007
Unit 1: Production Management Introduction Integrated Production Management
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System Productivity Capital productivity Labor Productivity Personnel Productivity Training Computer Integrated Manufacturing Split-case Order Fulfillment Methods and Mechanization General Methodology Choice of Optimal Fulfillment Strategies Communication of Picking Directives Storage Density vs. Velocity Capital Costs for On-line Storage Order Assembly & Packing System Costs
Unit 2: Operations Management Introduction: Industry Best Practices: An Introduction to Pragmatic Benchmarking Practices: Introduction to Operations Management Operations Strategy Strategies & Decision- making The Strategic Management Process Differentiation Strategy: New Entrants Tool for Implementation of Operations Management
Unit 3: Production Techniques & Facility Management Introduction Introduction to Facility Planning Process Production Techniques Optimization of Resource Utilization Global Trends in Rapid Prototyping Application of New Materials and Products in Manufacturing Industries “Polymer
Fibre Composites” New Engineering Thermoplastics for Manufacturing Industry Using Material Flow and Information Flow to Evaluate Work Center Locations
Unit 4: Total Quality Management & Total Productive Maintenance Introduction Introduction to TQM Towards TQM - ISO 9000 as Platform - Working with Intranet Total Productive Maintenance (TPM)
Unit 5: Business Process Modeling Introduction Business Process Related Definitions Logical Process Modeling Data-Driven Approach to Process Definition Logical Versus Physical Database Modeling BPM – The Way Forward Business Analyst BPM Ingredients Workflow vs. BPM The Impact on Process Modeling Case Study: PEPSI Vs. COKE Template
Unit 6: Project Management Introduction Definition of the term ‘Project Management’ The Project Management Life Cycle Project Management Processes Essentials of Project Management Philosophy
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Project Management Principles Project Lifecycle & Process Flows Project Planning – Scoping Planning Process: Work Breakdown Structure Risk Management Project Monitoring & Control Change control Project Closure Post Implementation Review Final Project reporting & Documentation The Project Development Process Cycle Project Mindset The Modern Mantra of Project Management New Horizons in Project Management – Nine Steps Modern Trends in Project Management Perception Project Management Information System (PMIS)
Unit 7: Supply Chain Management Introduction Introduction to Supply Chain Management Domain Applications Supply Chain Management – The Breakthrough Article Internet & Supply Chain Supply Chain Management – A global perspective Supply Chain Management - How It Works SCM Imperatives Seven Principles of Supply Chain Management- Views on Supply Chain Bullwhip Effect in Supply Chain Management Collaborative Supply Chains Inventory Management in Supply Chain Financial Supply Chain – A New Revolution within the SCM FoldUnit 8: Plant Layout & Material Handling Introduction Balancing For Material Flow Order Picking: Principles, Practices, and Advanced Analysis Considerations when Planning and Implementing Integrated Material Handling
Systems Ergonomics and Material Handling: A Task-oriented Assessment of Needs and
Solutions Approaches for Shop Floor Flow Sequencing Of Material Handling JobsUnit 9: Just-In-Time (JIT) & Value Engineering Introduction Introduction to JIT Research Methodology Results and Discussion Conclusions Implementation of JIT through Optimization of Resource Utilization Just-in-time Inventory in Lean Supply Chains Vendor Managed Inventory (VMI) E-business Success Stories Value Engineering: What is Value Engineering Sample Work Sheets
Unit 10: Quantitative Modeling & Work Force Management Introduction Quantitative Decision Making
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Quantitative Approach Work Force Management Identified Key Drivers for Process Improvement
8 Financial Management (3 Credits) Subject Code - EMB008
Unit 1: An Introduction to Financial Management Introduction Finance Functions Interface between Finances and other Functions Financial GoalsUnit 2: Financial Planning Introduction Steps in Financial Planning Factors Affecting Financial Plan Estimation of Financial Requirements of a FirmUnit 3: Time Value of Money Introduction Time Preference Rate and Required Rate of Return Present Value Solved Problems—Time Value of Money 3,6 Terminal Questions—Time Value of Money Valuation of Bonds and Shares Valuation of SharesUnit 4: Leverage Introduction Operating Leverage Financial Leverage Combined LeverageUnit 5: Cost of Capital Introduction Design of an Ideal Capital Structure Cost of Different Sources of Finance Weighted Average Cost of CapitalUnit 6: Capital Structure Introduction Features of Ideal Capital Structure Factors Affecting Capital Structure Theories of Capital StructureUnit 7: Capital Budgeting Introduction Importance of Capital Budgeting Complexities in Capital Budgeting Phases of Capital Expenditure Decisions Identification of Potential Investment OpportUnities Rationale of Capital Budgeting Proposals Capital Budgeting Process Investment Evaluation Criteria Appraisal CriteriaUnit 8: Capital Rationing and Risk Factor in Capital Budgeting Introduction Why Capital Rationing? Steps Involved in Capital Rationing Risk Analysis in Capital Budgeting Types and Sources of Risk in Capital
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Techniques used for Incorporation of Risk Factor in Capital Budgeting Decision
Unit 9: Working Capital Management Introduction Components of Current Assets and Current Liabilities Concepts of Working Capital Objective of Working Capital Management Need for Working Capital Operating Cycle Determinants of Working Capital Estimation of Working Capital Cash Management Inventory Management Receivables ManagementUnit 10: Dividend Decision Introduction Traditional Approach Dividend Relevance Model Miller and Modigliani Model Stability of Dividends Forms of Dividends Stock Split
9 Marketing Management (3 Credits)Subject Code - EMB009
Unit 1: Introduction to Marketing Introduction Definitions of market and marketing Introduction to Marketing The Exchange Process Elements of Marketing Concept Functions of Marketing Importance of Marketing Marketing Concepts Old Concept or Product- oriented Concept New or Modern or Customer- oriented Concept Difference between Old & New Concepts of Marketing Impact of Modern Concept of Marketing The Strategic Process Environmental Considerations Marketing Process – An Overview Marketing Audit Marketing Environment Characteristics of Marketing Environment
Unit 2: Consumer Behavior Analysis Introduction Meaning and Characteristics of Consumer Behavior Importance of the Study of Consumer Behavior Factors Influencing Consumer Behavior Buying Roles Types of Buying Behavior Consumer Purchase Decision Process What Buying Decisions do Business Buyers Make? Who Participates in the Business Buying Process?
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What are the Major Influences of Business Buyers? How do Business Buyers Make their Buying Decisions? Buying Motives Buyer Behavior Models
Unit 3: Marketing Mix Introduction Developing Marketing Strategies Product Strategy Pricing Strategy Place (Distribution Strategy) Promotion Strategy
Unit 4: Market Segmentation Introduction Concept of Market Segmentation Benefits of Market Segmentation Requisites of Effective Segmentation Philosophies of Market Segmentation Bases for Segmenting Consumer Markets Market Segment Selection Market Segmentation Strategies Market Positioning
Unit 5: Marketing Information System Introduction Characteristics of MIS Benefits of MIS Types of Marketing Information Components of MIS Marketing Research Features of Marketing Research Scope of Marketing Research Marketing Research Process Objectives of Marketing Research Importance and Advantages of Marketing Research Limitations of Marketing Research
Unit 6: Sales Force Management Introduction Need for Good Salesmen Sales Force Decision Sales Force Size Recruitment and Selection Training
Unit 7: Customer Relationship Management – An Overview Introduction Relationship Marketing vs Relationship Management Definitions Customer Relationship Management Forms of Relationship Management Managing Customer Loyalty and Development Reasons behind Losing Customers by Organizations Significance of Customer Relationship Management Social Actions Affecting Buyer-Seller RelationshipsUnit 8: Introduction to International Marketing Introduction
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Nature of International Marketing The International Marketing Concept The Marketing Mix Approaches to International Marketing International Product Policy International Advertising Laws and Regulations on Advertising International Direct Marketing Relationship Marketing Markets as Networks International Sales Promotions International Branding Country-of-origin Effects International Pricing
10 Human Resource Management (3 Credits) Subject Code - EMB010Unit 1: Human Resource Management Introduction The Human Resources and their Importance Economic & Non Economic Factors and their Interaction Evolution of the Management of Human Resources: Indian Context Human Relations Theory Objectives of Human Relations Factors Responsible for Growth of Human Relations The Position in India The Human Relations Movement Scope of Human Relations Distinction between Personnel Management & Human Resources Management
Unit 2: Human Resource Planning & Selection Policy Introduction Human Resource Planning Need for Human Resource Planning Process of Human Resource Planning Human Resource Planning System Responsibility for Human Resource Planning Selection Policy Recruitment Policy Factors Affecting Recruitment Sources of Recruitment Recruitment Practices in India The Problem of the "Sons of the Soil' Assessment of the Recruitment Programme Steps in Selection Procedure
Unit 3: Employee Growth & Development Training
Introduction Meaning of Training: Objectives of Training Importance of Training Training Needs Identification Total Organization Analysis Task Analysis Man Analysis Training Areas identified by Trainers
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Responsibility for Training Training Organization Lead Time Planning Types and Techniques of Training and development: Objectives of Training Methods Classification of Training Methods/Techniques. Training by Supervisors Need and Importance of Management Development Evaluation of Training Why Training Fails? Improving Effectiveness of Training
Unit 4: Performance Appraisal Employee Review, Evaluation and Recognition How to Evaluate: Evaluation Techniques Individual evaluation Methods Multiple-person Evaluation Methods Other Methods Appraisal, Praise or Recognition Rewards and Incentives Promotions 360 Degree Appraisal
Unit 5: Compensation Management Introduction Wage & Salary Administration Job Satisfaction Wage and Salary Administration Machinery for Fixing Wages Job Evaluation Objectives of Job Evaluation Job Evaluation Methods Advantages and Limitations of Job Evaluation Promotion & Transfers
Unit 6: Morale and Motivation Introduction Meaning of Morale Importance of Morale Morale and Productivity Measurement of Employee Morale Indices of Low Morale Improving Morale Motivation Rules of Motivating Eight Ways to Motivate plant Employees Theories of Motivation Employees and Motivation Distinction between Morale and Motivation
Unit 7: Discipline and Disciplinary Procedure Introduction Meaning of Discipline Objectives of Discipline Principles for Maintenance of Discipline Basic Ingredients or Guidelines of a Disciplinary Action Disciplinary - Action Penalties Procedure for Disciplinary Action Dismissal and Discharge of an Employee
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Discharges of an Employee Unit 8: Grievance and Grievance Procedure
Introduction What is a Grievance? Why do Grievances Arise? Importance of Grievance Handling The Grievance Handling Procedure Arbitration
Unit 9: Groups and Group Dynamics Introduction Meaning of Group Characteristics of a Group Functions and Goals of Groups The Types of Groups Formal Work Groups Informal Work Groups Group Characteristics Group Decision-making Advantages of Group Decision-making Group Dynamics Principles of Group Dynamics
Unit 10: Leadership Introduction What is Leadership? Theories of Leadership Classification of Leadership Functions of a Leader Ten Commandments of Leadership Leadership Styles Managerial Grid Types of Leaders Transformational Leader or Leadership Charismatic Leadership Differences between ‘Managers’ and ‘Leaders’
11 Operations Research (3 Credits) Subject Code - EMB011
Unit 1: Introduction to OR Introduction Scope of Operations Research (OR) The significant features of OR Phases of Operations Research Methodology of Operations Research The Structure of Mathematical Model
Unit 2: Linear Programming Introduction Objectives Linear Programming Graphical Analysis Graphical Methods to Solve the LPP
Unit 3: Simplex Method Introduction The Standard form of LPP Solution of the LPP – Simplex Method The Simplex Algorithm
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Penalty cost Method or Big-M Methods Two Phase Method Duality Concept Sensitivity Analysis
Unit 4: Transportation Problem Introduction Formulation of transportation problem The transportation algorithm (MODI method) The initial basic feasible solution North West Corner Rule Matrix Minimum Method Vogel’s approximation method Moving towards optimality Improving the solution Degeneracy in transportation problem
Unit 5: Assignment Problem Introduction Mathematical formulation of the problem Hungarian Method: Algorithm Routing Problem Traveling salesman problemUnit 6: Integer Programming Problem Introduction All and Mixed I P P Gomory’s all – IPP Method Construction of Gomory’s Constraints All I. P. P. algorithm The Branch and bound techniqueUnit 7: Queuing Models Introduction Queuing Theory Analysis of a Queuing Process Constituents of a Queuing System Service Facility Queue Discipline Mathematical Analysis of Queuing Process Single Channel Models Multiple Service Channels Erlang Family of Distribution of Service Times Finite Queuing Models Finite Queuing Tables Measures of system efficiency Use of finite queuing tablesUnit 8: Simulation Introduction Basic Concepts Simulation Procedure Allocation of Random Numbers Use of Random Number Tables Sample Size Application of Simulation
Unit 9: Project Scheduling and PERT-CPM Introduction Basic difference between PERT and CPM
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PERT / CPM Network components and precedence relationships Critical path Calculations Determination of critical path Determination of Floats Project Management – PERT
12 Project Management (3 Credits) Subject Code - EMB012 Unit 1: Basics of Project Management Introduction Definition The Project Life-cycle Project Management Processes Why do Projects Fail Project Lifecycle and Process Flows Project Planning-Scoping Planning Tools Planning- Estimation PERT Analysis Estimation Approaches Estimation Tools Risk Management Project Monitoring and Control Progress Control Project Statues Reports Change Control Change Management Process Project ClosureUnit 2: Project Management Essentials Introduction Project Mindset Macro-Issues of Project Mindset Partnering Decision Making Knowledge (K) Factor Conflict Management Communication Requirements and Capabilities Quality Management Project Management Information System (PMIS)Unit 3: Basic Management Issues In Project Management Introduction Improving Project Performance through the PMO Project Manager Teams Human Resource Management & Professional Responsibility Team Work & Interpersonal Behavior Traits of successful teams Personal Productivity The Project Development Process Cycle Modern Trends in Project Management Perception Recent revolutions in project management
Unit 4: Organizational Issues in Project Management Introduction Organizational Change Traits of the professional manager in changing scenario Projectized Technology-based Organizations in the Century of Changes and Challenges Project & Programme Management ( P2M ) for Enterprise Innovation
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Guidelines for Development of High Technology Unit 5: Guide to Systematic Scientific Project Management
Introduction New Horizons In Project Management – Nine Steps Stages in a Project Management Cycle – DMAIS The Role of Effective Data Management in the Success of Project Management Measuring and Managing Success Tips and tricks for successfully implementing a metrics program
Unit 6: Project Management Process Introduction Project Management Review Process Guide for Corporate and Major Information Systems Project Management Review Process Schedule and Timeline Review Templates Post-Review Activities Planning for Project Surprises - Coping with Risk Risk Management Process
Unit 7: Project Management Application Software Introduction Odette Documentation System Specifications ARIS Web Publisher Microsoft Project 2002 Writing a Winning Business Plan
Unit 8: Project Management Support Software Introduction The ARROW Project FEDORA VITAL PILIN
Unit 9: Project Management Plan and Global Delivery Model Introduction Project Management Plan - Xyz Project Global Delivery Model
Unit 10: Case Studies and Practical Exercises Introduction Practical Case Study No:1 Case Study No: 2
Third Semester
13. Total Quality Management (3 Credits)Subject Code: EMB-013
1. Concepts of quality management2. Impact of Quality Management in business3. Quality Control4. Quality Assurance5. TQM6. Continuous Improvement, 7. Demings Circle,8. Kaizen, contribution of Quality Gurus,9. Deming, Juran, Crosby, Taguchi & Ishikawa Statistical Quality control Tools.10. quality Function deployment, Quality Statement, Quality Policy11. Quality Manual12. Quality systems & Certification13. ISO 9001:2000,
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14. ISO 1400 quality models for Achieving TQM-Zero defects15. Six Sigma Motorola System,16. Defect prevention system based on Deming Prize17. European Quality awards Malcolm Bald ridge Award, 18. Cost of Quality, 19. Bench marking – Introduction to bench marking20. Conducting bench marking, methods and Practices of benchmarking21. Training for bench marking cost.22. Business Process re-engineering-organizing for re-engineering23. Process re-engineering frame works24. Steps in Re-engineering Process25. Top Management support, Phases in re-engineering Programme
References:
1. Davis Geotesch: Introduction to Total Quality Management, 2nd Edition, Prentice Hall, 19972. Sarkar D.C., Total Quality Management, Infinity Books, New Delhi, 20003. Robert Camp: Benchmarking – the search for industry best practices that led to superior Performance, American
Society for Quality, 19954. Floor R.L. Beyond TQM John Wiley & Sons, England 1994.5. Helga Drummond: The TQM Movement, UBS PBD, New Delhi 19956. Narendra Ahuja: Total Quality Control & ISO 9000, Prom and Publication, New Delhi 1993
14. Legal Aspects of Business (3 Credits) Subject Code – EMB-014
Unit 1: Law of Contract Introduction Law of Contract – Indian Contract Act 1872. Offer or Proposal Acceptance Contractual Capacity Free Consent Consideration Privity of Contract Lawful Object
Unit 2: Discharge of Contract Introduction Ways of Discharge of Contract Remedies for Breach
Unit 3: Contract of Indemnity and Guarantee Introduction Contract of Indemnity Contract of Guarantee
Unit 4: Negotiable Instruments Act Introduction Negotiable Instruments Act Definition & Features Parties to Negotiable Instruments Negotiation of Negotiable Instruments Dishonour and Discharge
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Unit 5: Companies Act Introduction Companies Act, 1956 Types of Companies Formation for a Company Share Capital Company Management Meetings
Unit 6: Information Technology Act 2000 Introduction Overview of the Act What does IT Act enable? Why Cyber Law in India?
Unit 7: Arbitration and Conciliation Act 1996 Introduction Scheme of the Act Objectives of the Act Power of Judicial Authority to Refer Parties to Arbitration Composition of Arbitral Tribunal Jurisdiction of Arbitral Tribunals Conduct of Arbitral Proceedings Award Conciliation Mediation Negotiation Unit 8: The Consumer Protection Act, 1986 Introduction Rights of Consumers Consumer Complaint Unfair Trade Practices Restrictive Trade Practices Consumer Disputes Redressal Agencies Consumer Protection CouncilsUnit 9: The Shops and Establishments Act Introduction Scope and Coverage of the Act Provisions Relating to Shops Provisions Relating to Establishments Obligations and Rights of Employers and Employees
Fourth Semester
15. Strategic Management and Business Policy (3 Credits) Subject Code – EMB-015Unit 1: Introduction to Strategy Origin, Meaning and Definition of Strategy Need for Strategy Key areas in developing a Strategy Levels at which Strategy Operates Paradigm Planning
Operational Planning Project Planning Contingency Planning
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Short-Range Planning Long-Range Planning Corporate Planning Strategic Planning
Problems of Semantics in Terminology: Planning Terms From Strategic Planning to Strategic Management
Unit 2: An Overview of Strategic Management Introduction and Definitions Characteristics of Strategic Management Importance of Strategic Management Components of Strategic Management Strategic Management Process Strategic Management Models Corporate Strategy/Corporate level Strategic Management Nine areas of Strategic Management Nature of Strategic Management Element of Strategic Management Tasks of Strategic Management Nature of Strategic Decision-making Conventional Decision-making Strategic Decision-making Issues in Strategic Decision-making Strategists and Their Role in Strategic Management
Role of Board of Directors Role of Chief Executives Role of Entrepreneurs Role of Senior Management Role of SBU-level Executives Role of Corporate Planning Staff Role of Consultants Role of middle level Managers Role of Executive Assistant
Unit 3: Organizational Direction: Mission and Objectives Strategy Formulation Mission and Purpose Understanding Mission and Purpose
Mission StatementsCharacteristics of Mission Statements
Business Definition Dimensions of Business Definition Objectives and Goals Importance of Objectives Principles for the Formulation of Objectives Role of Objectives in Strategic Management
Unit 4: Strategic Success: Formulation of Mission Statement Introduction Mission Components of Mission Statement Effective Mission Statement: Determination of Mission and Objectives
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How are Mission Statements formulated
Unit 5: Strategic Alternatives Introduction Grand Strategies Stability Strategies Expansion Strategies/Growth Strategies Retrenchment Strategies Reasons for Retrenchment Strategy Major reasons for organizations adopting different grand strategies. Combination Strategies Modernization Strategies Reasons for Adopting Modernization Strategies Diversification and Integration Strategies Different Types of Diversification Strategies
Unit 6: Analysis of Company’s External Environment Components of a Company’s external environment Industry Analysis Competitive Environment Analysis Porter’s Five Force Model Industry driving forces Key success factors
Unit 7: Evaluating Company Resources and Competitive Strengths Analyzing a company’s resources and competitive position Analysis of the company’s present strategies SWOT Analysis Value Chain Analysis Benchmarking and ethical conduct
Unit 8: Generic Competitive strategies Low Cost Provider strategy Differentiation Strategy Best Cost Provider Strategy Focused Strategy Strategic Alliances and Collaborative Partnerships Mergers and Acquisition Strategies Outsourcing Strategies Strategies for using Internet in the Global scenario International Business Level Strategies Strategic Alliances and joint ventures with foreign partners
Unit 9: Merger/Take Over and Joint Venture Strategies Introduction Merger Acquisition Tender-Offer Leveraged Buy Out Purpose Issues in Mergers Issues on Mergers Benefits Mergers and acquisitions in different countries The Economics Synergies Managerial Synergy
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Financial Synergy Operating Synergy Factors affecting competition Indian Scenario Steps for takeover strategies Joint venture strategies
Unit 10: Strategic Choice Process of Strategic Choice Focusing on Alternatives Considering thé Sélection Fac tors Evaluation of Strategic Alternatives Making the Strategic Choice Product Life Cycle Corporate Portfolio Analysis BCG Matrix Strategic Position and Action Evaluation Overall Assessment of Corporate Portfolio Analysis Industry, competitor and SWOT Analyses Competitor Analysis Contingency Strategies Strategic Plan Strategic plan some examples
Unit 11: Strategy Implementation Strategy Implementation Strategy Implementation Development of Policies Strategy and Structure Structures for Strategies Entrepreneurial Structure Functional Structure Divisional Structure Strategic Business Unit Matrix Structure Other types of Structures Organizational Design and Change Organizational Design Information System
Unit 12: Strategy Implementation Functional Issues Functional Implementation Functional Plans and Policies Need for Functional Plans and Policies Financial Plans and Policies Marketing Plans and Policies Operations Plans and Policies Personnel Plans and Policies Integration of Functional Plans and Policies Considerations in Integration
Unit 13: Strategy Implementation Behavioral Issues Behavioral Implementation Strategists Style and Strategy Corporate Culture Composition of Corporate Culture
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Impact of Culture on Corporate life Corporate politics and Use of Power Understanding Politics and Power Personal Values and Business Ethics Social Responsibility and Strategic Management
Unit 14: Strategic Control Establishing Strategic controls Operational Control Systems Monitoring performance and evaluating deviations Challenges of Strategy Implementation
Unit 15: Introduction to Business Policy Business Policy: A conceptual start up Development of Policies Business Policy: An overview Business Policy and Strategy: A conceptual analysis Focus of Strategy/Business Policy Evolution of Business Policy The Nature of Business Policy Importance of Business Policy Purpose of Business Policy Objectives
Objectives in terms of Knowledge Objectives in Terms of Skills Objectives in Terms of Attitude
Unit 16: Business Policy and other Connected Issues Vision and Mission What is Organizational Vision? Vision and Mission based Slogans Purpose Objectives Goals Distinction between Goal and Strategy Policies, Procedures and Rules Plans and Programme Tactics Forecasts Budget
16 International Business Management (3 Credits) Subject Code – EMB-016
Unit 1: Introduction to international business - global economy and growth of international market pattern, international business environment - cultural attitudes and international business,
Unit 2: Basis for International Trade - absolute cost advantage, comparative cost advantage, Heckscher Ohlin Theory - the Product Life Cycle Theory - the new trade theory - porters diamond - gains from trade, instruments of trade policy - tariff, subsidies - import quotas - export restraints - terms of trade - free trade vs protection, balance of payment vs. balance of trade
Unit 3: World Trade Organization (WTO) and trading blocks - arguments for and against joining WTO; regional economic integration, the case for regional integration - implications for business - MNCs and international business - merits and demerits of MNCs’ operations
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Unit 4: International Monetary System - IMF and World Bank, Euro, Dollar markets, Foreign exchange, determination of exchange ratesUnit 5: Export procedures - enquiry, offer, proforma invoice, acceptance, order, contract, payment terms, letter of credit, inspection & quality control, insurance, documentation (invoice, bill of lading, certificate of origin, packing list)
Unit 6: International marketing decisions - product decisions - pricing decisions, promotion decisions
Electives: Group A – FinanceThird Semester
17 Security Analysis and Portfolio Management (3 Credits) Subject Code – EMB-FM-001Unit 1: Investment – A Conceptual Framework Introduction Meaning of Investment Financial and Economic Meaning of Investment Investment and Speculation Investment and Gambling Significance of Investment Features of an Investment Programme The Investment Process Risks of Investment Common Errors in Investment Management Qualities of a Smart InvestorUnit 2: Investment Environment Introduction Financial Market Money market – features and composition Capital Market – features and composition Stock Exchanges: NSE , BSE and OTCEI Stock Market Indices Money Market Instruments Capital Market Instruments Financial Derivatives Financial IntermediariesUnit 3: Fundamental Analysis Introduction and Meaning Factors to be considered in Economy Analysis Economic Forecasting and Technique Leading Coincidental and Lagging Indicators Industry Analysis Industry Growth Cycle Factors Affecting Industry Performance Practical Exposure of an Industry Analysis Techniques of Industry Analysis Company Analysis Need Factors to be Analyzed in Company Analysis Chemistry of Earning Case Study – for Company Analysis Examples of Company Analysis Intrinsic Value of Securities
Unit 4: Technical Analysis Meaning and Basic Tenets
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Tools of Technical Analysis Dow Theory Charting as a Technical Tool Important Chart Formations or Price Patterns Fundamental and Technical Analysis – A Comparison Technical Indicators
Unit 5: Efficient Market Hypothesis Introduction Concept “Efficient Market” Random Walk Theory Assumption of Random Walk Theory Random walk and Efficient Market Hypothesis (EMH) Forms of Market Efficiency Empirical Tests of EMH Misconception about EMH with Answer The Random walk model – Technical Analysis and Fundamental Analysis. Implication of EMH on Security Analysis and Portfolio Management Critique of EMH
Unit 6: Bond and Share Analysis and Valuation Introduction Elements of Investment Basic valuation Models – Fundamental Approach Valuation of Bonds or Debentures Price-yield Relationship Risks in Debt Duration of Bonds Duration and Immunization Bond Portfolio Management Value of Preference Share Equity Valuation Equity Portfolio Management
Unit 7: Portfolio Management – Risk and Return Introduction Concept of Portfolio and Portfolio Management Concept of Risk and its types in Portfolio Management Risk Diversification Measurement of Portfolio Return. Measurement of portfolio risk Optimal Portfolio
Unit 8: Markowitz Portfolio Selection Model Introduction to Concept Portfolio Analysis and Diversification of Risk Assumption of Markowitz Model Efficient Frontier or Set Choosing Optimum Portfolio as per Markowitz Markowitz Diversification and Parameters Dominance Criteria and Corner Portfolio Modification to Efficient Frontier (Leveraged Portfolio) Criticism to Markowitz Model Solved Problems
Unit 9: Sharpe: The Single Index Model Introduction
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Measurement of return on a individual stock Measurement of Portfolio Return. The Characteristic Line Measurement of Individual Stock Risk Measurement of Portfolio Risk Portfolio Risk Components and Risk Diversification Measurement of Return on an Individual Stock using Regression Equation Optimal Portfolio – Cut off Rate
Unit 10: Capital Asset Pricing Model (CAPM) Introduction and Assumptions of CAPM Separation Theorem Market Portfolio The Efficient Set or Frontier The Capital Market Line (CML) The Security Market Line (SML) Inputs required for applying CAPM Adjusting Historical Beta Other Approaches to Beta Estimation Market and Non-market Risk Selected Problems
Unit 11: Factor Models and Arbitrage Pricing Theory Introduction Single Factor Model and Variance Two Factor Model and Variance Practical Exposure to Factor Models Arbitrage Pricing Theory (APT) Principle of Arbitrage or Arbitrage Theory Graphical Representation of APT Model of APT Assumptions of the Model Practical Exposure Extension of Arbitrage to Two Factor Model Selected Problems
Unit 12: International Portfolio Investments Introduction Foreign Portfolio Investment: As an Alternative Source Investment Avenues to Foreign Portfolio Investors
Country Funds American Depository Receipts Global Depository Receipts
International Equity Indices Emerging Markets International Diversification Risk and Return from Foreign Investing International Listing
18 Mergers and Acquisitions (3 Credits) Subject Code – EMB-FM-002
Unit 1: Introduction Meaning Types and characteristics Motives behind mergers
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Theories of mergers operating, financial and managerial synergy of mergers Role of industry life cycle Value creation in horizontal, vertical and conglomerate mergers – change forces contributing to M & A activities
Unit 2: M & A – A strategic perspective Merger Process Five-stage model -due diligence (detailed discussion) Methods of financing mergers-Cash offer, Share exchange ratio Mergers as a capital budgeting decision
Unit 3: Corporate restructuring Meaning and Definition Different methods of restructuring joint ventures Sell off and spin off Divestitures Equity carve out Leveraged buy outs (LBO) Management buy outs Master limited partnerships Employee stock ownership plans (ESOP)
Unit 4: Valuation Meaning and valuation approaches Discounted cash flow valuation Relative valuation Valuing operating and financial synergy Valuing corporate control Valuing of LBO
Unit 5: Process of merger integration Organizational and human aspects Managerial challenges of M & A
Unit 6: Accounting for amalgamation Pooling of interest method Purchase method Procedure laid down under Indian companies act of 1956
Unit 7: Take over defenses Financial defensive measures Coercive offers and defense Anti-takeover amendments Poison pill defense
Unit 8: Legal and regulatory frame work of M & A Provisions of Company’s Act 1956, Indian Income Tax act 1961 SEBI take over code, Provisions of Competition Act.
19 Taxation Management (3 Credits) Subject Code – EMB-FM-003
Part A: Direct Taxes
Section 1 - Income Tax and Corporate tax28
Unit 1: Basics of taxation management Tax planning, Tax management and tax costing Tax avoidance and tax evasion
Unit 2: Basic concepts of Income tax Taxable event under Income Tax Act Incidence of income tax- tax management and planning Residential status- tax management and planning Unit 3: Different sources of income Categorization of income as per Act Agriculture income Excluded/exempted income
Unit 4: Remuneration to employees and tax planning Salaries-important provisions of the Act, Tax planning and management as to salaries
by employees by employers
Unit 5: Income from business or profession Important provisions as to business/professional income
deductible expenses depreciation deductions from income set off and carry forward of losses
Tax management and planning as to business incomeUnit 6: Other sources of income Rental income Capital gains Income from other sources-
Unit 7: Corporate Tax Management Computation of income rates of taxes, surcharge and cess interest, advance tax and refunds, Tax Collection and deduction at source Returns and due dates of filing of these Returns
Section 2 -Fringe Benefit Tax
Unit 8: Basic concept of FBT Definition of terms Incidence of tax
Unit 9: Tax management as to FBT Rates for FBT Method of payment, Returns and forms
Part B: Indirect Taxes
Section 3 - Customs Law
Unit 1: Basic concepts of Customs Law29
Taxable event, Types of duties
Unit 2: Classification and valuation Meaning of classification Principles of classification Valuation-rules and methods
Unit 3: Exemptions Draw Back, Incentives Exemptions under Customs Law Duty Drawback Export incentives
Section 4 - Central Excise Law
Unit 4: Basic concept of Central Excise Law Taxable event, Definitions of terms used in the Act
Unit 5: Valuation and Classification Rules of classification Rules as to valuation
Unit 6: Cenvat Credit Meaning and nature Method of obtaining cenvat credit Tax management and planning as to cenvat credit
Unit 7: Special provisions applicable SSIs and central excise Exporters and central excise
Section 5 - Service Tax
Unit 8: Basic concepts Service Tax Taxable event Important terms defined in the Act
Unit 9: category of taxable services Important categories Exemptions under each category Tax planning areas
Unit 10: Tax Management under service tax Rates of taxes Returns to be furnished Due dates for filing of returns
Section 6 - VAT and CST
Unit 11: Basic concepts of VAT and CST Taxable event in VAT and CST General terms used in VAT and CST VAT credit –meaning and nature
Unit 12: Tax management under VAT and CST30
Procedures as to registration under VAT and CST Method of tax payments, Forms and Returns under VAT and CST
20 Internal Control & Audit (3 Credits) Subject Code – EMB-FM-004
Unit 1: An Introduction to Internal Control Internal control-meaning & scope Framework, principles of internal control Features , components of internal control SOX, COSO and COBIT and other benchmarks as to internal control
Unit 2: Techniques of Evaluation of Internal Controls ICQ and ICEQ Flow-charts Other techniques
Unit 3: Practical Application of Internal Controls in Business Internal control for–purchases Internal control for sales Internal control for cash and bank transactions Internal control for fixed assets Internal control for inventory Internal control for payroll
Unit 4: Financial Reporting and Internal Control Provisions of Companies Act Corporate Governance Code of SEBI of India SOX and internal control Other financial reporting standards as to internal control
Unit 5: Accounting Standards and Internal Control GAAPs and financial reporting Indian GAAP and Accounting Standards of ICAI International Accounting Standards
Unit 6: Basics of Audit Meaning, nature of audit Significance of audit Internal audit -meaning and features Comparison of internal audit with Statutory audit Management consultancy and audit Investigation and audit Types of audit
Unit 7: Standards as to Audit Accounting Standards and Audit Auditing Assurance Standards Qualities of an auditor
Unit 8: Audit Evidence Meaning and nature Techniques for obtaining evidence Audit Procedures-Compliance and Substantive Procedures Materiality and audit risks
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Audit techniques Analytical procedures- use of ratio analysis in auditing
Unit 9: Sampling in Audit Need for sampling Sampling risks Sampling plans Sampling methods
Unit 10: Frauds and Errors Meaning and types of errors Meaning and types of frauds Responsibility for fraud or error Symptoms of frauds Management frauds
Unit 11: Investigations and Special Audits Meaning and types of investigations Companies Act provisions Forensic accounting and investigations
Unit 12: Audit Reports Types of audit reports Contents of audit reports Significance of audit reports CARO-its contents and importance. Unit 13: Audit Practice Management Audit- plans Audit programmes Documentation of audit Quality aspects of audit
Group A- FinanceFourth Semester
21 International Financial Management (3 Credits) Subject Code – EMB-FM-005
Unit 1: An Introduction to International Financial Management Meaning and Importance Rewards & risk of international finance Goals of MNC International Business methods Exposure to international risk International Monetary system Multilateral financial institution Government influence on exchange rate
Unit 2: International Flow of Funds Balance of payments (determination of current account, capital account & ORA) International Trade flows-International Capital Flows-Agencies that facilitate International flows Equilibrium, disequilibrium & adjustment of Balance of payment Trade deficits
Unit 3: International Financial Markets32
Foreign exchange markets-foreign exchange trading Cash & Spot exchange markets Foreign exchange rates & quotation Forward markets-Exchange rate Behavior Cross Rates Foreign exchange market participants Arbitrage profit in foreign exchange markets, Swift Mechanism
Unit 4: Forecasting Foreign Exchange Rate Measuring exchange rate movements Exchange rate equilibrium Factors effecting foreign exchange rate Forecasting exchange rates International parity relationship: interest rate parity, purchasing power parity & fisher effects
Unit 5: Foreign Exchange Exposure Management of Transaction exposure Management of Translation exposure Management of Economic exposure Management of political Exposure Management of Interest rate exposure
Unit 6: Foreign Exchange Risk Management Hedging against foreign exchange exposure Forward market Futures Market Options Market Currency Swaps Interest rate Swap Cross currency Swaps Hedging through currency of invoicing Hedging through mixed currency invoicing Hedging through selection of supplying country
Unit 7: International Capital Budgeting Meaning of Concept Problems associated Evaluation of a project Factors affecting Risk Evaluation Impact on Value
Unit 8: Long-term Asset and Liability Management Foreign Direct investment Foreign portfolio investment International Financial instruments: International Bond & Equity market Short term Asst and liability management: Working Capital Policy-Cash management –Receivable Management- Inventory Management- Short term financing decision
22 Treasury Management (3 Credits) Subject Code – EMB-FM-006
Unit 1: Introduction to Treasury Management Objectives Concept
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Functions of integrated treasury Process of Globalization Evolving role of Treasury as profit centre Organization of treasury
Unit 2: Treasury products Short term funds and investment management Financial marketing Money market Capital market Call money Government securities Certificate of deposits – Rediscounting bills - Commercial papers – Foreign Exchange Markets & treasury Linkage of domestic operations with foreign operations
Unit 3: Liquidity Planning and Managing Cash Assets Measurement of liquidity Objectives of cash management Reserve with Central banks Managing float Managing correspondent balances Liquidity planning Traditional liquidity measures
Unit 4: Interest Rate Risk Factors affecting interest rates Theories on Interest Rates Bond Dynamics Interest Rate futures
Unit 5: Central Bank and Foreign Exchange Market Objectives Modus operandi
Unit 6: Liquidity Risk Management Definition of Liquidity Risks Sources of Liquidity Risks Objective of Liquidity Management Dimensions of Liquidity Management Role of Liquidity Risk Management in the Asset Liability Management Measuring Liquidity through Ratio Analysis Measuring Liquidity through Cash Flow associated Ratios MIS in Liquidity Management
Unit 7: Credit Risk Management in Banks Credit risk rating Credit rate portfolio management Asset liability management in banks Asset liability management Bank Balance Sheet Components of assets/ liabilities and their management ALM implementation – RBI guidelines
23 Merchant Banking and Financial Services (3 Credits) Subject Code – EMB-FM-007
Unit 1: An Introduction to Merchant Banking34
Meaning of Merchant Banking Nature of services Structure of merchant banking firms Financial Markets: Capital markets-Money market- Forex markets. Linkages between the markets
Unit 2: Merchant Bankers and SEBI SEBI guidelines for merchant bankers Issue Management-equity issues, rights issues, debenture issues, Book building, Private placement: Pre issue and post issue activities Rising of capital from international markets: Loan syndication, ADRs, GDRs, EDRs, ECB, IDR Design of Capital structure—pricing of issues.
Unit 3: Financial Services Fund based and fee based services Credit rating – Meaning and Definition Process of credit rating of financial instruments Depositary services Role of depositories A brief discussion on performance of NSDL and CSDL Stock Broking Services including SEBI guidelines:
Unit 4: Money Markets Instruments with their features including treasury bills, commercial bills, commercial papers, certificate of deposits and gild-edged securities. Money Market, Mutual Funds Bills Discounting, Factoring, Forfeiting. Consumer finance, credit cards, vehicle financing and consumer durable financing.
Unit 5: Lease Financing Meaning and types Historical perspective Present legislative frameworks of leasing, lease & taxes Lease evaluation form lessor and lessee’s point of view
Unit 6: Hire Purchasing Concept and characteristics Hire purchase V/s Lease Condition and warranties in leasing and their implications, tax implications of hire purchasing. Evaluation of hire purchasing from hirer & hiree’s angle
Unit 7: Securitization of Debt Meaning Features Special Purpose Vehicle Pass Through Certificate & mechanism.
Unit 8: Marketing of Financial Services Conceptual framework Distribution Pricing Promotion Attracting & retaining customers Segmentation Positioning Development and launching of new products Behavioral profile of customers
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24 Insurance and Risk Management (3 Credits) Subject Code – EMB-FM-008
Unit 1: An Introduction to Risk Meaning and Definition of Risk Uncertainty and Risk Classification of Risk The Degree of Risk
Unit 2 Risk Management Meaning, Definition and Importance of Risk Management Characteristics of Risk Management Importance of Risk Management Misconceptions of Risk Management Risk Manager and his Functions The History of Modern Risk Management Rules of the Risk Management Risk Management Process Determination of objectives Identification of Risks Evaluation of Risks Consideration of Alternatives Implementing of the Decision Evaluation and Review Tools of Risk Management
Unit 3: Insurance as a Risk Management Technique Introduction Objectives of Insurance Business Nature of Insurance Business Essential Elements Insurance and Risk Insurance and Social Security Insurance and Financial Security Insurance and Economic Development Insurance and Contract of indemnity Insurance and Bailment Insurance and Contract of Guarantee Principles of Insurance
Principle of Indemnity Principle of Insurable Interest Principle of Subrogation Principle of Utmost Good Faith
Requisites of Insurable Risk Insurance Contract
Requirements of an Insurance Contract Distinguishing Characteristics of Insurance Contract Parties to the Insurance Contract The Insurance Contract and Time Duration Discharge of Insurance Contract
Fields of Insurance Channels of Distribution in Insurance Functions of Insurers
Policy Provisions Declarations
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The Insuring Agreement Exclusions Common Policy Conditions Basis of Recovery
Principles of Social Insurance Social and Economic Values Social Costs of Insurance
Unit 4: Selecting and Implementing Risk Management Techniques Introduction Avoid Risks if Possible Implement Appropriate Loss Control measures Select the Optimal mix of Risk Retention and Risk Transfer Implementing Decisions
Organization for Risk Management Commercial Risk Management Managing Risk Management Program
Subjective Risk Management Obtaining More Information Group Discussion
Actuarial Modeling of Risk Management Nature of Actuarial Practice Actuarial Modeling Principles
Unit 5: Legal aspects of Insurance Insurance Act 1938 Indian Contract 1872 Consumer Protection Act 1986 Insurance Ombudsman Contract of Agency Special principles of insurance contract including re-insurance & double Insurance
Unit 6: Banc Assurance Concept Origin Role Critical issues Functional aspects Indian scenario and Future prospects
Unit 7: Indian Insurance Industry Global and Indian Insurance Markets
Global Spread of Insurance Indian Insurance Trends Globalization and Indian Insurance industry Indian Insurance Market Disinvestments in Public Sector Enterprises Insurance Regulating Authority Pre-requisites for a sound Insurance Market in India
Classification of Insurance Industry History of General Insurance in India Life Insurance in India
General Insurance Corporation of India
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Group B – MarketingThird Semester
25 Sales, Distribution and Supply Chain Management (3 Credits) Subject Code – EMB-MR-001
Unit 1: Personal selling and sales management overview Sales management and the business enterprise Sales management, personal selling, salesmanship Setting personal selling objectives Determining sales related marketing policies Formulating personal selling strategy
Unit 2: Organizing the sales department The effective sales executive The Sales organization Sales department relations Distributive network relations
Unit 3: Sales force management Personal management Recruiting sales personnel Selecting sales Personnel Sales personnel training programmes Motivating sales personnel Compensating sales personnel Managing sales expenses Sales meeting and sales contests
Unit 4: Directing and controlling sales efforts The sales budget The Quotas Sales territories Sales control and cost analysis
Unit 5: Logistics of distribution Logistics and its importance Communication and logistics Functions of logistics management Customer services, Demand forecasting, inventory management, materials handling, Order processing, packaging, traffic and transportation, Warehousing and storage Application of technology in logistics and channel information systems Process of logistics Strategic management in logistics Domestic and global challenges of logistics
Unit 6: Channel management History of marketing channels Policies of marketing channels Designing marketing channels Assessing channel performance Marketing channel integration and Hybrid channel systems Recruiting channel partners and criteria Motivating and evaluating channel members Managing channel relationships
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Conflicts of channel management
Unit 7: Recent Trends in channel management Wholesaling Retailing Ethical and social issues in Sales and distribution management
Unit 8: Introduction to supply chain management Meaning and definition of supply chain Components of supply chain Schools of thoughts Process of supply chain management Objectives of supply chain management
Unit 9: Planning and designing supply chain Supply chain integration Forecasting in supply chain Managing demand and supply Network design
Unit 10: Coordination in supply chain Partnering in supply chain Obstacles in supply chain coordination Managerial leverages to achieve coordination Outsourcing and supply chain Supply chain performance
Unit 11: Issues regarding information technology and supply chain IT and supply chain E-business and supply chain
26 Consumer Behavior (3 Credits) Subject Code – EMB-MR-002
Unit 1: Understanding consumer Behavior Meaning and Definition Application of consumer behavior knowledge to marketing Why study of consumer behavior in marketing Areas of study under consumer behavior
Unit 2: Consumers and market segmentation Definition of market segmentation Bases for market segmentation Criteria for effective market segmentation Strategies of market segmentation
Unit 3: Environmental influences on consumer behavior Cultures Subcultures Social class Life styles
Unit 4: Influence of group on consumer behavior Social group Reference group Family
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Unit 5: Individual determinants of consumer behavior Motivation Perception Learning Attitudes Personality Self concept etc
Unit 6: Consumer Decision process Defining consumer Decisions Consumers as decision makers Consumer Decision making process Consumer decision models
Howard-Sheth Model of Buying Behavior The Nicosia Model Engel-Blackwell-Miniard model. Post purchase behavior
Unit 7: Consumer research Introduction The process of consumer research Managerial application of consumer research in marketing
Unit 8: Diffusion of innovation Concept of diffusion Process of innovation diffusion Managerial applications
Unit 9: Consumerism Introduction Consumer safety Choice Redress Environmental concerns and green marketing Consumer privacy Business response to social and ethical issues
Unit 10: Business buyer behavior and decisions Nature of business buying behavior Business buying process Factors influencing business buying behavior Segmentation of business markets
27 Retail Marketing (3 Credits) Subject Code – EMB-MR-003
Unit 1: Understanding retailing Meaning, definition, Scope of retailing Importance of retailing Evolution of retailing Retail environment Consumer behavior in retail context Retailing and market segmentation
Unit 2: Retail Institutions Theories of institutional change
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Types of retailers
Unit 3: Retail market strategy Meaning Developing competitive advantage
Physical facilities, Merchandising, Pricing, Promotion, Patronage, -Service Strategic positioning
Operations, Logistics, Market research, Financing, Technology Retail Strategic planning process Retail organization, management and human resource policies
Unit 4: Retail store management Store management Site selection, approaches to site selection Store layout, Design and visual merchandising
Unit 5: Merchandise Management Selecting merchandising and vendors Merchandise budget Sales forecast Inventory planning Assortment planning Merchandise management and control Purchasing systems Merchandise purchasing
Unit 6: Merchandise Pricing Objectives of retail pricing Determinants of retail price setting Pricing strategies and practices Price setting methods Legal issues in retail pricing
Unit 7: Retail control Analyzing performance in retail store Budgeting Accounting records and systems
Unit 8: Information technology and retailing The role of information Sources of information Retail information systems Data mining Data warehousing and business intelligence
Unit 9: Latest trends in retailing Non store retailing etc
Unit 10: Contemporary issues in retailing Legal and ethical issues in retailing Careers in retailing
28 Marketing Research (3 Credits) Subject Code – EMB-MR-004
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Unit 1: An overview of marketing research Meaning, Definition, and terminologies The function of marketing research Information and decision making Marketing information systems Marketing decision support systems Types of research, areas of research etc
Unit 2: The research process and design Nature Steps in research design process Potential errors affecting the research design
Unit 3: Sources of research data Primary data and its types Secondary data and its types Commercial surveys, audits and panels Survey research Experimentation and experiment environment
Unit 4: Measurement techniques in marketing research The concept of measurement Scales of measurement Components of measurement Measurement accuracy Measurement development Questionnaire design Direct response attitude scales Derived attitude scales Observation and psychological measures
Unit 5: Sampling and data analysis The sampling process Sample size determination Hypothesis and its test
Unit 6: Issues and techniques of quantitative data analysis Cross tabulation Multiple regression Perceptual mapping Conjoint analysis
Unit 7: Writing a research report Preparing the research report and approaches to research report Preparing oral presentation Reading research reportsUnit 8: Ethical issues in marketing research Nature Corporate espionageUnit 9: Contemporary issues in marketing research Role of marketing research in industry Ethical issues- code of conduct, data-protection act Role of agency and client Role of in-house researcher
Group B – Marketing AreaFourth Semester
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29 Services Marketing and Customer Relationship Management (3 Credits) Subject Code – EMB-MR-005
Unit 1: Introduction to services marketing Factors influencing the growth of service sector Differences in marketing of tangible goods vs. services Definition Characteristics of services Basic difference between goods and services Classification of services
Unit 2: Consumer behavior in services Customer expectations of services Customer perception of services Strategies for influencing customer perceptions Understanding customer expectations through research
Unit 3: Strategic issues in services marketing Market segmentation and targeting Positioning and differentiation of strategies Managing demand and capacity Delivering and performing services
Unit 4: Services marketing mix Elements of services marketing mix Product, packaging the service Pricing Promotion and communication Place People process Physical evidence
Unit 5: Enhancing services marketing potential Relationship marketing Internal marketing Supplementary services International services marketingUnit 6: Challenges of service marketing Developing and managing the customer service function Marketing planning for service Service quality
Unit 7: Marketing services in Airlines, Hotels, Courier, Hospital, Hospitality, Education, Professional services, Financial services etc
Unit 8: Understanding customer relationship marketing Introduction CRM defined Emerging concepts in CRM Benefits of CRM to Firm and customer
Unit 9: CRM Strategy Mission and vision SWOT analysis
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Strategy formulation Strategy implementation Developing IT and Operational capabilities for CRM Maximizing customers value through CRM
Unit 10: Role of CRM in services marketing Applications Use of CRM in designing and delivering of services maintaining relationship by using CRM models
30 Advertising Management and Sales Promotion (3 Credits) Subject Code – EMB-MR-06
Unit 1: Basic concepts in advertising management Importance of advertising in marketing Meaning of advertising How does advertising persuade the buyer Role of advertising in marketing mix and Positioning decisions Advertisers and advertising agency The role of account executive Choosing an advertising agency
Unit 2: Setting advertising objectives and formulating advertising strategies Advertising objectives vs. marketing objectives Behavioral objectives Communication objectives
Unit 3: Understanding persuasive advertising message Attention Interpretation and the processing of information Learning, persuasion and attitude change Theories of advertising
Unit 4: Advertising budgets Budget information available Typical spending patterns Common budgeting approaches The role of experimentation Decision support systems
Unit 5: Media planning Media objectives Media options available Media selection and space buying New media Direct marketing
Unit 6: Advertising copy design strategy Copy objective Advertising Copy types Copy testing and methods Creativity in advertising
Unit 7: Execution strategy Apparent advertising objectives Target audience
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Executional format Elements of advertising execution Evaluating advertising campaigns
Unit 8: Understanding sales promotion Meaning of sales promotion Importance of sales promotion How sales promotion differ from advertising Tools and techniques of sales promotion Sales promotion and the information technology Organizing sales promotion campaigns Potentials and limitations of the sales promotions
31 E-Marketing (3 Credits) Subject Code – EMB-MR-007
Unit 1: Introduction to E-Marketing What is e-marketing How does e-marketing relate to e-business What is internet E-marketing past, present, and future
Unit 2: Strategic e-marketing Strategic planning From strategy to electronic strategy From business model to e-business model E-business models Performance metrics
Unit 3: The e-marketing plan Overview of the e-marketing planning process Creating an e-marketing plan A seven step e-marketing plan
Unit 4: Ethical and legal issues of e-marketing Software piracy Overview of ethics and legal issues Privacy Digital property Online expression Emerging issues
Unit 5: E-marketing Knowledge Data drives strategy Marketing knowledge management Other technology enabled approaches Real space approaches Marketing databases and data warehouses Data analysis and distribution Knowledge management metrics
Unit 6: Consumer behavior Consumers in the twenty first century Inside the internet exchange process Segmentation and targeting strategies
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Market segmentation bases and variables Targeting online customers Differentiation and positioning strategies Differentiation dimensions Differentiation strategies Bases and strategies for positioning Repositioning strategies
Unit 7: E-marketing management Product strategies
Many products capitalize on internet properties Creating customer value online Product benefits E-marketing enhanced product development A taxonomy for internet products
Unit 8: Pricing strategies The internet changes pricing strategies Buyer and seller perspectives Pricing strategies
Unit 9: Distribution strategies Distribution channel overview Types of intermediaries Distribution channel length and function Channel management and power Classifying online channel members Distribution channel metrics
Unit 10: Communication strategies Overview of e-marketing communications Integrated marketing communication Internet advertising Marketing public relations Sales promotion offers Which media and vehicle to buy
Unit 11: E-customer relationship management Building customer relationship E-relationship marketing defined Stake holders E-CRM building blocks
32 International Marketing (3 Credits) Subject Code – EMB-MR-008
Unit 1: Nature of international marketing Introduction Process on international marketing International dimensions of marketing Domestic marketing VS international marketing The applicability of marketing Multinational corporations The process of internationalization Benefits of international marketing
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Unit 2: Trade distortions and marketing barriers Protection of local industries Government: a contribution to protectionism Tariff barriers Non-tariff barriers Private barriers WTO Preferential systems
Unit 3: International marketing environment Political Legal Cultural Technological environment Natural environment etc
Unit 4: Consumer behavior in the international context Perspectives on the consumer behavior Motivation Learning Personality Psychographics Perception Attitudes Social class Group Family Opinion leaderships Diffusion of innovations
Unit 5: International market research and information system Nature of marketing research Marketing information sources Secondary research Primary research Sampling Basic methods of data collection Measurement Marketing information system
Unit 6: International market entry strategies FDI Exporting Licensing Management contract Joint venture Manufacturing Assembly operations Turnkey operations Acquisition Strategic alliances Analysis of entry strategies FTZ’s
Unit 7: International Product strategies Meaning of product
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New product development Market segmentation Product adoption Theory of international product lifecycle Product standardization vs. product adaptation Marketing of services Branding and packaging decisions
Unit 8: International Channel of distribution Direct and indirect selling channels Types of intermediaries for direct channels Types of intermediaries for indirect channels Channel development Channel adaptation Channel decisions Determinants of channel types Black market Grey market Distribution of services Physical distribution and documentation Modes of transportation Cargo or transportation insurance Packaging Freight forwarder and Customs broker Documentation
Unit 9: International promotion strategies Promotion and communication Promotion mix Personal selling Publicity Sales promotion Advertising The role of advertising in international market Patterns of advertising expenditures Advertising and regulations Media selection Standardized international advertising
Unit 10: International pricing strategies The role of price in international markets Price standardization Pricing decisions Alternative pricing strategies Dumping Price distortions Inflation Transfer pricing Counter trade and terms of sale/payment
Counter trade Price quotation Terms of sale Methods of financing and means of payment
Sources of financing and international money markets Currencies and foreign exchange
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Group C – Human Resource Area
33. Manpower Planning and Re-Sourcing (3 Credits)Subject Code – EMB-HR-001Unit 1:Introduction to Human Resource Development Practices Introduction Factors That Drive Best Practices In Human Resource Management Key HR Elements And Resources
Unit 2: Human Resource Accounting Introduction Meaning and Definition of Human Resource Accounting Basic Premises of Human Resource Accounting Significance of Human Resource Accounting Objectives of Human Resource Accounting Advantages of Human Resource Accounting Aspects/Methods of Human Resource Accounting Human Resource Value Accounting (HRVA) Objections to Human Resource Accounting Human Resource Accounting in India Controlling Costs of ManpowerUnit 3:Manpower Planning Functions and Forecasting Techniques Introduction Meaning and Definitions of MPP Steps in Manpower Planning Manpower Planning Objectives Manpower Planning Strategies Manpower Planning Functions Manpower Planning Process Barriers to MPP Manpower Forecasting Techniques Manpower Planning Practices Barriers to Manpower Planning
Unit 4:Recent Trends in Manpower Planning and Development Introduction Knowledge Management Tactic Knowledge vs. Explicit Knowledge Individual Knowledge Conversion Process Organizational Knowledge Creation Process Cross-leveling Knowledge What is Knowledge Management? Knowledge Management Process Benefits of Knowledge Management Virtual Organization and HRM Characteristics of Virtual Organizations Human Resource Trends in Virtual organizations Learning Organizations What is Emotional Intelligence? Use of Computers and Internet Information System Applications in Human Resource ManagementUnit 5:Re-sourcing Strategy Introduction Components of Re-sourcing Strategy Scenario Planning
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Estimating Future Human Resource Requirements Labour Turnover
- Methods of Measurement- Reasons for Turnover- Cost of Labour Turnover
Action Planning Contribution of HR to Develop the Resource Capability
Unit 6: Talent management Introduction Definition of Talent Management Elements of Talent Management Creating Best Place to Work Attraction Strategies Targeted Recruitment and Selection Retention Strategies Risk AnalysisUnit 7: Career Management Introduction Career Dynamics Career Management Policies Talent Audits Performance and Potential Assessments Demand and Supply Forecasts Succession Planning Career Planning Talent Management for Knowledge Workers Talent Management in PracticeUnit 8: Recruitment and Selection Introduction Defining Requirements Role Profiles for Recruitment Purposes Person Specifications The Seven Point System The Five Grading System Choice of System Attracting Candidates Sources of Candidates Advertising E- recruitment Outsourcing Recruitment Selection Methods Final Stages Unit 9: Selection Tests Introduction Psychological Tests: Definition Characteristics of a Good Test Types of Validity Types of Tests Interpreting Test Results The Use of Tests in a Selection ProcedureUnit 10: Introduction to the Organization Introduction Induction Defined Reception
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Documentation Company Induction Formal Induction Courses On-the-Job Induction TrainingUnit 11: Release from the Organization Introduction Causes of Redundancy Setting Higher Performance Standards Managing Organizational Release – The Role of the HR Function Career Dynamics Redundancy Outplacement Dismissal Retirement
34 Management and organizational Development (3 Credits)Subject Code – EMB-HR-002Unit 1: Introduction to Management Definition of Management Characteristic Features of Management Scope of Management Importance of Management Role of Management Administration and ManagementUnit 2: Management Process Introduction Process of Management Planning Organizing Staffing Directing MotivatingUnit 3: Organization Development: A Need Introduction Definitions Characteristics of Organization Development Goals of Organization Development Nature of Organization Development
Unit 4: Organization Development (OD) Interventions Survey Feedback Process consultation Grid Training Leadership Development Team Building Inter-group Development Change Agents Role of change agentsUnit 5: Values, Assumptions and Beliefs in Organization Development Introduction Definition of Values, Assumptions and Beliefs Chronology of events in Management and Organization Thought Early statement of Organization Development Values and Assumptions Implications of Organization Development Values and Assumptions
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Unit 6: Foundations of Organization Development Models and Theories of Planned Change Systems Theory Participation and Empowerment Teams and Teamwork Parallel Learning Structures A Normative-Re-educative Strategy of Changing Applied Behavioural Science Action ResearchUnit 7: Organizational Culture and Climate Introduction Characteristics of Organization culture Types of Organizational Culture Organizational Culture and Effectiveness Developing and Changing organizational cultureUnit 8: Power, Politics and Organization Development Introduction Definitions Theories about the Sources of Social Power Organizational Politics Role of Power and Politics in the Practice of Organization DevelopmentUnit 9: Structural Interventions and the Applicability of Organization Development Meaning and Definitions Socio-technical Systems Management by Objectives Quality Circles Quality of Work Life Projects Parallel Learning Structures Total Quality Management Reengineering Unit 10: Managing Change in Organization Development Introduction Nature of Change Resistance to Change Causes for Resistance to Change Impact of Change on the Future Manager Methods of Reducing Resistance to Change
35. Employees Relations Management (3 Credits)Subject Code – EMB-HR-003Unit 1: Introduction to Employee Relations Management Introduction Characteristics of Employee Relations
- Importance of Employee Relations Employee Expectations Employee Relations Strategies
- Employee Relations, Staff and Organization- Employee Relations Challenges Faced by an Organization- Framework of Employee Relations- Practical Principles for HR Managers- The Ten Commandments for HR Managers
Definition of Personnel Policy- Types of Personnel Policies- Benefits of Personnel Policies- Obstacles in Administering Personnel Policies
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- Characteristics of a Sound Personnel Policy- Coverage of Personnel Policies- Steps in the Formulation of Personnel Policies- Personnel Procedures and Programs
Unit 2: Organizational Standards in Employee Relations Introduction Organizational Culture and Conflicts Building an Organizational Culture Essential Elements for a Good Organizational CultureUnit 3: Organizational and Behavioural Aspects of Employee Relations Introduction Development of Leadership Concepts
- Characteristics of a Good Leader- Approaches to Leadership
Introduction to Communication – Its Nature and Processˉ Definition of Communicationˉ Characteristics of Communicationˉ Personal Barriers to Communicationˉ The Importance of Listening in Communicationˉ The Art of Writingˉ Overview of Organizational Communicationˉ Effect of Organizational Structure on Communicationˉ Informal Communicationˉ Mass Communicationˉ Transactional Analysis
Decision Makingˉ Characteristics of a Decisionˉ Types of Decisionsˉ Decision Classification Based on Complexity and Uncertaintyˉ Decision Making under Different States of Natureˉ Personal Value System in Decision Makingˉ Group Decision Makingˉ Creative Problem Solvingˉ Decision Strategies
The Concept Motivationˉ Definitions of Motivationˉ Motivational Challenges and Importance of Motivationˉ Approaches to Motivationˉ Theories of Motivationˉ The Conceptual Frameworkˉ Contemporary Theories of Motivation
Conflict Managementˉ Classes of Conflictˉ Causes of Inter-group Conflicts ˉ Situations When Conflicts are Requiredˉ Situations When Conflicts are Undesirableˉ Conflict Managing Strategiesˉ Conflict Resolution Stylesˉ Conclusion
Unit 4:Organizational Discipline Introduction Definition, Objectives and Types of Discipline Indiscipline and its Causes
ˉ Major Acts of Misconduct Discipline – Principles and Procedure
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Disciplinary Procedure Statutory Powers for Discipline Punishments
ˉ Suspensionˉ Dismissal and Discharge
Essentials of Effective Disciplinary Systemˉ Red Hot Stove Rule
The Code of Discipline Grievance Handling
ˉ Definitions of Grievanceˉ Features of Grievancesˉ Forms of Grievancesˉ Causes of Grievancesˉ Effects of Grievancesˉ Understanding Employee Grievances
Grievance Handling Procedureˉ Advantages of a Grievance Handling Procedureˉ Essential Pre-requisites of a Grievance Handling Procedureˉ Steps in Grievance Handling Procedure
Model Grievance Handling Procedure
Unit 5: Design of Organizational Employee Relations Introduction Meaning of Industrial Relations
ˉ Features of Industrial Relationsˉ Factors Affecting Industrial Relationsˉ Issues Dealt under Industrial Relationsˉ Objectives of Industrial Relationsˉ Approaches to Industrial Relationsˉ Reasons for Poor Industrial Relationsˉ Essential conditions for Sound Industrial Relationsˉ Advantages of Healthy Industrial Relations
Definition of Industrial Disputesˉ Forms of Industrial Disputesˉ Causes of Industrial Disputesˉ Resolution of Industrial Disputesˉ Preventive Machinery for Resolution of Industrial Disputesˉ Settlement Machinery for Resolution of Industrial Disputesˉ Conciliationˉ Arbitrationˉ Adjudicationˉ Courts of Inquiry
Trade Unions ˉ Characteristics of Trade Unionsˉ Objectives of Trade Unionsˉ Functions of Trade Unionsˉ Structure of Trade Unions in Indiaˉ The Trade Unions Act 1926 and Legal Frameworkˉ Recognition of Trade Unionsˉ Problems and Shortcomings of Trade Unions in Indiaˉ Measures to Strengthen Trade Unionsˉ Challenges to Trade Unionism in Liberalized Indiaˉ Employer’s Associations
Participation Managementˉ Concept of Workers’ Participation in Management
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ˉ Features of Workers’ Participation in Managementˉ Objectives of Workers’ Participation in Managementˉ Requirements for Successful Participation ˉ Advantages of Workers’ Participationˉ Forms of Workers’ Participationˉ Workers’ Participation in Indiaˉ The New Scheme – 1984-85ˉ The 1990 Billˉ Reasons for Failure of Workers’ Participation in Management in India
Management of Negotiations and Collective Bargaining ˉ The Meaning of Collective Bargaining ˉ Important Features of Collective Bargainingˉ Objectives of Bargainingˉ Importance of Collective Bargainingˉ Conditions for Successful Collective Bargainingˉ Types of Bargainingˉ Process of Collective Bargainingˉ Golden Rules for Bargainingˉ Collective Bargaining – The Indian Scenarioˉ Recommendations of the National Commission
Unit 6: Management Qualities Introduction Strategic Management Process
ˉ Important Features of Strategic Management ˉ Strategic Employee Relations Managementˉ Strategic Employee Relations Management Models ˉ Challenges in Implementation of Strategies ˉ Overcoming Barriers to Implementation of Strategies ˉ The Future of Strategic Employee Relations Management ˉ Changes in 21st Century Impacting Strategic Employee Relations Management
Management Roles and Qualitiesˉ Management Roles ˉ Management Qualities
Unit 7: The Laws Governing Employee Relations Introduction Apprentices Act, 1961 Contract Labour Act, 1970 Employees Provident Fund Act, 1952 Employees State Insurance Act, 1948 Factories Act, 1948 Employment Exchange Act, 1959 Industrial Disputes Act, 1947 Standing Orders Act, 1946 Maternity Benefits Act, 1961 Minimum Wages Act, 1948 Sales Promotion Employees Act, 1976 Trade Union Act, 1926 Payment of Bonus Act, 1965 Payment of Gratuity Act, 1978 Payment of Wages Act, 1936 Workmen’s Compensation Act, 1923
Unit 8:International Human Resources Management Introduction
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Pressures of Globalization Definition of International HRM (IHRM) Impact of Globalization on IHRM Domestic and International HRM – Differences International Recruitment Policy International Selection Criteria International Training and Development International Performance Management International Compensation Management Repatriation
36. HR Audit (3 Credits)Subject Code – EMB-HR- 004
1. Introductioni. Good HR Practices and how they can make a Difference
ii. Elements of Good HRD
2 HR Audit -Basic concepts and Components.a. Definitionb. Purposec Needd. Scopee. Approach
3. HR Audit—Implementation Patternsa. HR Strategiesb. HR -Styles and culturec. HR Structuresd. HR Systemse. HR Competencies
4. HR Audit Methodology and Issuesa. HR Audit Methodology
i) Interviewsii) Observationiii) Questionnaires
b. HR Scorecardc. Writing a HR Audit Reportd. Designing and using HR Audit for Business Improvement
5. Auditing process: steps in HR Audita) STEP ONE: Briefing and Orientation: Key Staff Members meet:
i) .To discuss particular issues considered to be important. ii.) To chart out audit procedures, and iii.) To develop plans and programs of audit.
b) STEP TWO: Scanning material information:
c) Scrutiny of all available information pertaining to personnel, personnel Handbooks and manuals, guides, appraisal forms, computer capabilities and any other related information.
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d) STEP THREE: Surveying employees: a). Interview with key managers, functional executives, Top
Functionaries in the organization and employee Representatives, if necessary.
b). The purpose is to pinpoint issues of concern, Present Strengths, anticipated needs and managerial views on human Resources. i. STEP FOUR: Conducting interviews:
I. what questions to be asked, are developed during scanning of information. II. It is better for H.R. Audit, if clarity about the key factors of H.R.M. selected for audit and the related questions that need to be examined.
ii. STEP FIVE: Synthesizing: The data gathered is synthesized to present the a. Current Situation. b. Priorities. c. Staff pattern, and d. Issues identified.
iii. STEP SIX; Reporting: 1. the results of the audit are discussed with Managers and Staff Specialists, in several rounds. 2. Important issues are identified for inclusion in the formal Report.
6. HR Audit and Indian Perspectiveiv. Case Studiesv. Effectiveness of HR Audit in various industry verticals
1. ITES2. Manufacturing3. IT4. FMCG5. Consultancy6. Media7. SMEs
7. Challenges for HR Department in Carrying Out HR Auditi. Globalization Involves
• New Markets • New Products • New Mindsets • New Competencies • New Ways Of Thinking
ii. H. R. DEPATMENTS WILL NEED TO CREATE MODELS AND PROCESSES FOR ACHIEVING: • GLOBAL ACTIVENESS • COMPETITIVENESS • EFFECTIVENESS
iii. VALUE CHAIN FOR GLOBAL COMPETITIVENESS AND HR SERVICES • BUILDING CUSTOMER-RESPONSIVENESS ORGANISATION THROUGH:
Innovation Faster Decision Making
Price or Value Advantage Effective linking with Suppliers
8. GROWTH OF ORGANISATION
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By INCREASING Customers BY MERGERS BY ACQUISITION BY JOINT VENTURES
Group C – Human Resource ManagementFourth Semester
37 Compensation Benefits (3 Credits) Subject Code – EMB-HR-005
Unit 1: Introduction to compensation benefits Introduction Wages and salaries Concepts Dimensions and basis for fixing the salaries
Unit 2: Employee satisfaction and motivation issues in compensation design Equity theory Satisfaction with pay Designing equitable compensation systems Establishing internal equity Job evaluation methods
Unit 3: Establishing external equity Wage and salary surveys Pay level policy Wages and compensation benchmarking
Unit 4: Establishing individual equity Designing pay ranges Individual pay structures
Unit 5: Administering compensation systems Components of wages
Basic wages Dearness allowance HRA CCA etc
Basis for calculation Profit sharing schemes Individual bonus schemes Retirement benefits and their administration Perquisites and fringe benefits Preparation of Payroll Pay secrecy Impact of inflation Wage concession Wage compression and employee participation in wages fixation
Unit 6: Legal regulations of compensation systems Review of laws affecting compensation like Minimum wages Act Payment of wages act Equal remuneration Act
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Bonus Act Companies Act Other laws affecting compensation like Service tax Professional Tax Etc.
Unit 7 : Income Tax implications Taxation on salary income Taxation of allowances Perquisites Fringe benefits Retirement benefits Fixation of tax liability Documentation and returns
Unit 8: Incentives compensation and benefits Strategic importance of variable pay Linking pay to performance Factors affecting the design of incentive systems Performance standards Measurement and associated reward system Individual incentives Price rate incentive Other incentive schemes Commissions Bonus Skill based pay Merit pay Development related pay components Group incentives Profit sharing, gain sharing plans, ESOPs Barriers to pay for performance success Making variable pay successful
Unit 9: Executive compensation Goals of executive compensation Designing executive compensation systems Relativity between executive compensation and other groups of employees Executive bonus plan Long term incentives Executive perquisites and fringe benefits Retirement benefits Legal provision relating to executive compensation Pay for competencies Pay for performance
Unit 10: Other benefits Wellness programs Educational assistance Child care assistance Loans Healthcare House building advance Flexible benefit options or cafeteria Style benefit plans
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38 Performance Management & Appraisal (3 Credits) Subject Code – EMB-HR-006
Unit 1: Concept of Performance Appraisal, Objectives of Performance Appraisal,
Unit 2: The Appraisal Process, The Appraisers, Self Appraisal, Supervisors, Peers, Customers Clients Subordinates
Unit 3: Performance Appraisal Methods, Management by Objectives, Graphic Rating Method, Work Standards Approach, Essay Appraisal, Critical Incident Method, Forced Choice Rating Method, Point Allocation Method, Ranking Method, Checklist, Behaviorally Anchored Rating Scale, 360 Degree Performance Appraisal, Team Appraisals, Balanced Scorecards
Unit 4: The Appraisal Interview, Challenges of Appraisal Interview Pitfalls in Performance Appraisal Uses of Performance Appraisal
Unit 5: Ethics of Performance Appraisal
39 Talent Management & Employee Retention (3 Credits) Subject Code – EMB-HR-007
Unit 1: Introduction Define Talent Identify Types of Talent. Define skills and knowledge. Differentiate between Talent, Skill, and Knowledge. What is Talent Management? Unit 2: Understanding Talent Management System Identify key phases for implementing a Talent Management Program. Identify guidelines for managing Talent. Compare Talent Management with Replacement Planning. Compare Talent Management with Traditional Processes. Identify challenges in managing Talent. Identify key elements in developing a winning Talent strategy. Unit 3: Talent Management During
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Recruitment Retention Employee Development Leadership and "high potential employee" development Performance Management Workforce Planning Culture
Unit 4: Advantage of Talent Management Identify the importance of Talent management. Identify benefits of Talent Management. Unit 5: Introducing a Talent Management System
Unit 6: Developing the Building Blocks of Talent Management: Competencies, Performance Management, Career Track Planning
Competencies: The First Building Block of Talent Management How Competencies Create Economic Value
BUILDING BLOCK 2. Performance Management Selecting the Right Performance Management System Performance AppraisalUsing 360-Degree Feedback in a Talent Management System
BUILDING BLOCK 3. Evaluating Employee Potential, Determining Every Employee's Potential for Growth, Finding High-Potential Talent throughout the Organization, Optimizing Employee Potential, Locating the Super keepers
BUILDING BLOCK 4. Recruiting Super Keepers- finding and hiring fast, using a talent management model for selection. Unit 7: Talent Planning Achieving Organization Excellence Through Talent Planning and Development
Developing Super keepers
Unit 8: Using Compensation to Implement A Talent Management Plan Integrating Compensation with Talent Management Compensating Super keepers Linking Competencies to Performance and Pay Using Long-Term Incentives to Retain Top Talent: Super Rewards for Super
keepers
Unit 9: Using Information Technology to Support A Talent Management System
Unit 10: Role of HR in Talent Management Executing Talent Management Strategy Being custodians of the talent management process Providing guidance and fresh thinking about Talent Management
Programs Unit 11: Measures & Monitor of Talent Self-Management Progress monitoring Self assessment Competencies update
Employee Management Appraisals
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Project reviews Performance reviews Progress monitoring
Career Progression Metrics Training completion & success rates Skills improvement rates On-the-Job Proficiencies
Unit 12: Talent Retention Map/ Retention Strategy Identify reasons for employees leaving an organization. Identify reasons for retaining Talent. Identify measures to retain Talent.
40 Change Management (3 Credits) Subject Code – EMB-HR-008
Unit 1: Fundamentals of Change Management Basics of Change Management Schools & Concepts of Change Management Importance of Change Understanding the basics of change Identifying essential areas of change Leading Change Promoting successful change Understanding resilience
Unit 2: Change Process Steps of a change process Forces behind Change Analyzing a situation Understanding the aspects of change Creating a sense of urgency Motivating employees Preventing failures Monitor the progress
Unit 3: Obstacles to Change Resistance Complacency Crisis Reaction to crisis Preparing for crisis
Unit 4: Managing Change Creativity- encouraging creativity Commitment- developing commitment Communication Communicating during a change Demonstrating support by listening Controlling grapevine
Unit 5: Adapting To Change Truths and Misconceptions Understanding the Transition Process Factors affecting Response
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Unit 6: Coping With Uncertainty The Exploration phase Understanding Response Understanding Requirements Managing Exploration
Unit 7: Variables That Influence Success Of Change Lack of commitment Lack of communication Lack of patience Lack of emotion Lack of knowledge
Unit 8: Steps to Implement Change Participation of Employees Planning for Change Protecting Employees’ Interests Group Dynamics Cautions and Slow Introduction Positive Motion Career planning and development Organizational Development
Unit 9: Individual Change Management How People Learn Factors Influencing Peoples Response to Change Approaches to Individual Change Personality and Change Resistance to Change
Unit 10: Team Change Types of Organizational Team The Effective Team Team Change Belbin's Team Types Teams as Agents for Change
Unit 11: Leadership and Change The difference between Management and Leadership Linking Leadership and Metaphor Different types of Leadership and their effects Leadership Roles and the Change Process Emotional Competencies of Leaders Coping with the demands of Leadership of Change
Unit 12: Organizational Change Organizational Metaphors- history of change in organizations, values and
Assumptions about human behavior in organizational settings Change and transition in organization and Organization Development an o
Overview Assumptions about Organizational Change, the causes and context of change
and transformation. Barriers to Organizational Change Models of Organizational Change Developing an Integrated Approach to Change
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Organizational Culture and Organizational Change
Group D - Information System AreaThird Semester
41 Object Oriented Programming and Methodologies (3 Credits)Subject Code: EMB-IS-001
An Introduction Application 0f Object oriented software development Introduction to object Oriented Programming approach – characteristics and
Advantages. C++ as an object oriented language. General Structure of a C++ Program, Data Types Program control Statements – loops and decision making Functions User defined and library functions, Scope and Visibility Arrays, strings and structures. Concepts of objects and classes, Identifying objects in a problem Constructors and Destructors, Inline functions Pointers Function overloading and operator overloading Polymorphism & Inheritance Virtual functions and friend functions Files & Streams Object Oriented Analysis and Design
Approaches and MethodologiesIntroduction to UML and UML Diagrams
Reference:1. Robert Lafore, Object Oriented Programming with C++, Galgotia Publication2. Bjarne Stroustrup, The C++ Programming language, Pearson Education3. Introducing object oriented design with UML, Deitel and Deitel, Pearson Education India4. Mastering UML with Rational Rose, Boggs and Boggs,
42 Database Management Systems (3 Credits) Subject Code – EMB-IS-002
UNIT 1 DBMS [Database Management Systems] Different applications of traditional database Definitions Data Data base Data Base Management Systems [DBMS] Properties of the database Three main types of actions involved in data bases Different types of data base users. Responsibilities of the DBA - the data, the designer When the regular files are used instead of DBMS files UNIT 2 Database System Concepts and Application Client service architecture. Categories of data models.
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Definition relationship and Instance Data base schema and data base state. Schema diagram data Independence logical data Independence and Physical data Independence. DBMS languages. DBMS component modules. Data base system utilities. classification on DBMS Criterion for classifying DBMS.
UNIT 3 Files Organization Difference between primary and secondary Storage. Memory hierarchies of a computer system Definition of the following terms disk, disk pack track block, cylinder, sector,
inter block, gap, read/write head Mechanism used to read data from or write data to the disk. Process of disk initialization. Components of a disk block address RAID Variable block access Techniques for allocating file blocks on disk. Concepts of file headers. operations of files Buffering of blocks. concurrency mean
UNITS 4 Index Structures For Files Indexes, secondary access paths, indexing fields, primary key field, clustering
field, secondary key field, block anchor, dense index, and sparse index.
UNIT 5 Entity-Relationship Models Data base design process. Definition of the following terms Entity, Attributes, Attribute Values, Relationship, Instance, Composite
Attribute, simply attributes Multi-valued attribute, received attributes, stores attributes, complex attribute, and key attributes value set.
Difference between an attribution & a value set. Key attribution Compose attribution Domains of attributes relationship Type The difference among a relationship Instance, relation ship type & a
Relationship set. Definition Relationship degree Role name Participation role E-R Diagram the conventions for displaying an E-R schema as a E-R diagram The naming convention used for E-R schema diagrams. E-R diagram of the data base of a departmental store. E-R diagram for student information
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UNIT 6 Relational Algebra a) Relation b) Domain c) Attribute d) Tuple e) Degree of relation f) Relation data base scheme g) Relation data base state
UNIT 7 Relational Calculus relational calculus The tuple calculus expression. Well formed formula WFF. The free expression. safe expression Domain calculus expression. How tuple relational calculus differ from domain relational calculus.
UNIT 8 SQL advantages of SQL History of SQL. What is table? Explain with an example how it is created in DQL Data types that are allowed for SQL . specifying of constraints & default values in SQL the SQL commands with reference to Substring Arithmetic Ordering Concepts of nested queries. aggregate function available in SQL Group by clause. Command used to modify the data base
UNIT 9 Functional Dependencies and Normalization for Relational Databases The two levels of relation schema. Fundamental approaches to design the data base. Informal design guidelines for relation schemas Attribute semantics as an information measure of goodness of a relation
Schema. Insertion & modification anomalies Problem of spurious tuples & how we may prevent it. functional dependency functional dependency for a particular relation completeness & Soundness of Armstrong's inference rules term normalization refer to How do the normal forms develop historically? Properties of normalization. First, second & third normal forms. Fourth & fifth Normal forms. update anomalies
UNIT 10 Transaction Processing Various transaction states. static and dynamic files concurrent execution of data base transaction in a multi-user system concurrent control Transaction - read and writes operation. different types of failures
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What is meant by catastrophic Failure? Transaction states / discuss the operation of recovery manage. State diagram & discuss the typical states that a transaction goes through
during execution. system kinds of records in the system log Properties of transactions. schedule history Concepts of recoverable cascading roll back & Script schedules.
UNIT 11 Concurrency Control Techniques Lock Binary Locks Shared/Exclusive locks the two phase locking protocol dead lock & starvation and the different approaches to dealing with dead lock
and starvation Comparison binary locks to exclusive / shared locks why the latter type of
locks are preferable. UNIT 12 Recovery Techniques Different types of transaction failures Catastrophic failure. Two main techniques for recovering for non catastrophic transaction failures. The caching of disk blocks. The typical kinds of entries in a system log Check points and why are they important? Transaction commits points and why are they important? The recover technique based on deferred update.
UNIT 13 Distributed Data Base Distributed data base concept. difference between distributed DBMS and Centralized DBMS Main reasons and potential advantages of distributed data bases. the main software modules of a DBMS The main function of each of the modules in the context of the client server
Architecture. Client server architecture. fragment of a relation main types of fragments Fragmentation useful concept in distributed data, base design. data replication Data replication useful in DBMS.
UNIT 14 Securities and Integrity The security & integrity violations. Security measures at different levels to protect the data base
Authorization. Various SQL Commands to grant and revoke privileges.
43. Software Project Management (3 Credits)Subject Code: EMB-IS-003
UNIT 1 Introduction Introduction to Software Engineering Origin of software Engineering
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Software Problem Software Engineering Problem Changing nature of software
UNIT 2 Software Process Process Patterns Process Assessment Capability Maturity Model Integration
UNIT 3 Software Process Models Waterfall Incremental Process models Evolutionary Process Models Specialized Process models Characteristics of Software process Agile view of process
UNIT 4 Software Engineering Practices Core principals Practices in communication Modeling, Construction, Deployment
UNIT 5 Requirement Engineering Software Requirements Problem Analysis Requirements Specification Requirements engineering task Initiating the requirements engineering Process Eliciting requirements Building Analysis Model
UNIT 6 Project Management Management Spectrum
People Product Process Project
UNIT 7 Metrics Process and Projects Software Measurement Size Oriented Metrics Function oriented metrics Metrics for small organization
UNIT 8 Estimation Project Planning Process Scope and feasibility Resources Software Project estimation Decomposing techniques Empirical estimation models - COCOMO Make or buy decision
UNIT 9 Project Scheduling 68
Basic Principles Relationship between people and effort Effort distribution Defining a task network Scheduling
UNIT 10 Risk Management Reactive Vs Proactive risk Strategies Software risks Risk identification Risk Projection Risk Refinement Risk mitigation Monitoring and Management
UNIT 11 Quality Management Quality Concepts Software Quality Assurance Software reviews Formal technical reviews Software reliability
UNIT 12 Change Management Software Configuration management SCM Process Identification Version control Change control Configuration audit Status reporting
UNIT 13 Testing Strategies Strategic approach to software testing Issues, Test strategies for conventional software validation Testing System testing Art of Debugging
UNIT 14 Testing Tactics Black Box and white box testing Overview of Microsoft project
Reference:1. Roger S. Pressman, Software Engineering: A practitioners approach, 6 th edition, international edition, McGraw Hill,
New York, 20052. Pankaj Jalote, An integrated approach to software engineering, 2nd edition, Narosa Publishing House, New Delhi,
20013. Parag diwan, Software Engineering, Pentagon Press, New Delhi, 20014. Pankaj jaloe, CMM in Practice, Pearson Education, New Delhi, 2000
44. Computer Networks (3 Credits) Subject Code – EMB-IS-004UNIT 1 Introduction to Computer Networks Introduction Objective
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Use of Computer networks Networks for companies Networks for people Networks Hardware Classification of networks LAN MAN WAN Wireless Home networks Networks Software Protocol hierarchy Design issues for the layers Services
UNIT 2 Reference Models Introduction Objectives Reference models The OSI Reference Model The TCP/IP Reference Model Comparison of the OSI & the TCP/IP Reference Models Example networks The Internet Connection-Oriented Networks ISDN ATM Ethernet Wireless LANs: 802:11 Network standardization Who's who in the telecommunication world? Who's who in the standards world Who's who in the Internet standards world?
UNIT 3 Data Communications Introduction Objectives Theoretical basis for communication Fourier analysis Band limited signals Maximum data rate of a channel Data transmission modes Serial & Parallel Simplex, Half duplex & full duplex Synchronous & Asynchronous transmission Switching Circuit switching Packet switching Virtual circuits Comparison of switching techniques Multiplexing Time division multiplexing Frequency division multiplexing wavelength division multiplexing
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UNIT 4 Physical Medium Introduction Objectives Transmission medium Guided & Unguided Transmission medium Twisted pair Coaxial cable Optical fiber Comparison of fiber optics and copper wire Fiber Optic networks Wireless transmission Electromagnetic spectrum Radio transmission Microwave transmission
UNIT 5 Communication Satellites Introduction and objectives Basic of communication satellites Geostationary Satellites Medium-Earth Orbit Satellites Low-Earth Orbit Satellites International wireless communication Satellites versus Fiber
UNIT 6 Network topologies and networking devices Introduction Objectives Network topologies Linear Bus Ring Star Mesh Hierarchical or Tree Topology Comparison Networking Devices Repeaters Hubs Bridges Switches Routers Gateways
UNIT 7 Data Link Layer & Mac Sub-Layer Introduction Objectives Design issues Framing Error control Flow control Automatic Repeat Request Protocols Stop and wait Go back n Selective repeat High Level Data Link Control protocol Multiple access protocols Aloha CSMA
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CSMA/CD Ethernets Fast Ethernet Gigabit Ethernet
UNIT 8 Networks and Transport Layer Introduction Objectives Design issues of Network layer Routing Algorithms Congestion Quality of services Design issues of Transport layer Service primitives TCP protocol UDP protocol
UNIT 9 Network Layer In Internet Introduction Objectives Addressing Subnets CIDR Internet Control protocols ICMP ARP RARP Routing protocols OSPF BGP
UNIT 10 Internet Applications and Network Security Introduction Objectives Internet Applications E-Mail FTP World wide web: HTML and HTTP GOPHER IRC Network security Responsibility and control Cryptography DES Digital signatures E-mail Security PGP PEMBGP S/MIME
Group D - Information System AreaFourth Semester
45. E-Business Management (3 Credits)Subject Code: - EMB-IS-005UNIT 1 E-Business
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An Introduction Benefits t key stakeholders Impact on Models in e-business E-Business in India Application areas of E-Business
UNIT 2 E-Businesses in Retail Sector Models and Cases
UNIT 3 Online Customer Services Tools Intelligent agents for consumers E-Business in service Sector
UNIT 4 Electronic Marketing An introduction Methods in internet marketing Advertising and pricing models Market research on Internet Infrastructure and Technologies for E-Business Intranets and its application in Business Back end enterprise systems Electronic commerce for small and medium sized business Business to business E-business Extranets in business organizations Electronic data Interchange and value added networks B2B business models and cases Electronic market places, Types, Services Provided Security technologies and issues in e-business – Firewalls, cryptograph and
Authentication, security standards, Digital certificates Electronic payment systems and protocols Electronic cash Electronic cheques, Credit card payments and other online payment methods E-business strategy and key ingredients of Electronic business model,
Revenue options, E-Business Plan Legal Issues in e-u\business, Trust Services on the internet, Legal frame work
for E-Business in India
Reference:1) Turban, Lee, e.al. Electronic Commerce: A Managerial Perspective, Pearson Education2) Judy Strauss, Et. Al. E-Marketing, Prentice Hall India3) James A. O’Brien, Management Information systems, Managing Information Technology, in the E-business
enterprise, Fifth edition, Tata McGraw hill4) Bharath Bhaskser, Electronic Commerce, Tata McGraw Hill5) Ravi Kalakota, Andrew B. Whinstone, Electronic Commerce, A Manager’s guide, Addison Wesley, Pearson
Education
46. Enterprises Resource Planning (3 Credits)Subject Code: EMB-IS-006UNIT 1 ERP An Overview Evolution of ERP Business needs and objective of ERP Benefits of ERP
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UNIT 2 ERP and Related Technologies Data Warehousing Data Mining Supply chain Management
UNIT 3 BPR, ERP, IT Business Process reengineering Introduction Evolution Phases or steps in BPR
UNIT 4 ERP Implementation ERP Implementation life Cycle Implementation Methodology Assessment of Package, The Hidden cost in Implementation Organizing the implementation In house implementation
Pros and Cons,Role of VendorConsultantEnd user.
Contracts with Vendors, Consultants and employees, Post ERP Implementation
UNIT 5 THE BUSINESS MODULE – VARIOUS BUSINESS MODULES IN AN ERP PACKAGE Finance Human Resources, Sales and Distribution Manufacturing, Plant Maintenance, Materials Management Quality Management
UNIT 6 ERP MARKET Overview of Companies – SAP, Baan, People Soft Oracle, JD Edwards and Other Players ERP AND E-Commerce ERP and Internet In addition to the concepts the students will work on ERP Package in the Lab
Reference:1) Alexis Leon, ERP Demystified, Tata McGraw Hill, New Delhi, 20002) Vinod Kumar Garg, N.K, Venkitakrishnan, Enterprise Resource Planning: Concepts and Practice, 2nd Edition,
Prentice Hall India, New Delhi, 20063) Vinod Kumar Garg, N.K., Venkitakrishna, ERPWRE: ERP implementation framework, Prentice Hall India, New
Delhi, 20064) Rahul V. Altekar, Enterprise Resource Planning: theory and Practice, Prentice hall India, New Delhi, 2006
47. Technology Management and Strategy (3 Credits)Subject code: EMB-IS-007 Definition Key concepts, Role,
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Importance, Life cycle approach Innovation Process Integrating People and technology Human factors in Technology Operations Technology – Strategy Relationship in the large Corporation Global Technology comparison Resource Leverage Generic competitive technology strategies, Relationship Between technology strategy and corporate strategy Strategic shifts and resource commitments, Technology vision and goals, Technology leadership SWOT analysis for technology Matching business portfolio and technology portfolio Technology – Market Mix Flexibility in Technology strategy Strategic technology planning Investment in technology Technology strategy and Functional Strategy Implement ion and Control of Technology Strategy Global Linkages.
Reference:1) Betz F., Managing Technology: competing Through New Ventures, Innovation and corporate Research, Prentice
Hall, 19872) Hawthorn E.P., The Management of technology, McGraw Hill, 19783) Horn witch E.P., The Management of technology in the Modern Corporation: A Strategic Perspective Pergramon
Press, 19864) Babock D.L., Managing Engineering Technology, Prentice Hall, 19965) Rao A.S. Managing of Technology Change, Global Business Press, Abhinav Publishing industries (P) Ltd., G.t.,
Road New Delhi6) Betz F., Strategic Technology Management, McGraw Hill, New York, 19947) Dodgson M., Technology and the Firm: strategies, management and public policy, Longman, Harlow, 1989.8) Horowitch M. (Ed.,), Technology in Modern Corporation; A strategic perspective, pergamon Press, 19869) Link A. and Tassey G. Strategies for Technology Based Competition, Lexington Books, 1987.
48. Java and Web Design (3 Credits)Subject Code: EMb-IS-008UNIT 1 JAVA Overview of java, Constants Variables and ExpressionsUNIT 2 DECISION MAKING Branching and Looping Classes objects and methods Arrays strings and vectors
UNIT 3 Interfaces Multiple Inheritance Packages Multithreaded programming, Managing errors and Exceptions Applet Programming
UNIT 4 HTML Tag Basics
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Tables, Frames, Forms
UNIT 5 JAVA SCRIPT Script Fundamentals Built-in Java Script Classes User-defined java script classes, Embedding java Script in a web page Manipulate web forms Handling browser events Communicating between browser forms Interacting with browsers Simple animation
Unit 6 Java server Pages
Introduction Simple JSP Pages Run time Expression Using beans Expressions Methods Objects and classes Advanced JSP Bean scopes Writing beans Expressions Methods Objects and classes Advanced JSP Bean scopes Writing beans Databases Personalization
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