Course Curriculum for MBA (2 Years Full Time Program) DELHI SCHOOL OF MAA!EMET" DELHI TECHOLO!ICAL #I$E%SITY (Formerl& Del'i College of Egieerig) Semester Subjects Comprehensive Viva* Total Hours/ week I 28 credits credits !2 28 II 28 credits credits !2 28 Summer Trainin" III 28 credits credits !2 28 #roject IV 2credits 8 credits !2 2Total $28 * %ased on the sel& stud'/ activiti es( particip ation in events / attendin" the invit ed lectu res and overal l learnin" o& the subjects and concepts) Semeser I S+$,$ ana"ement #rocess and -r"ani.ational %ehaviour Credits +,+, S+$,2 inancial 0ccountin" Credits +,+, S+$,! arketin" ana"ement Credits +,+, S+$,ana"erial 1conomics Credits +,+, S+$,3uantitative ethods Credits +,+, S+$,4 #roduction and -perations ana"ement Credits +,+, S+$,5 %usiness Communication 2 Credits 2+,+, S+$,8 Computer 0pplications in ana"ement 2 Credits ,+,+2 S+$,6 Comprehensive Viva Voce Credits Toal *2 Cre+is 2, Hrs- .ee/ Semeser II 1
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-r"anisational culture) -r"anisational chan"e? nature and &orces o& chan"e( resistance to chan"e? andmana"ement o& resistance to chan"eD Eork stress? sources and conseBuences o& stress and its
Issued b' IC0I ;ocus on importance o& Standards to "ive a "eneral view on inancial 0ccountin"
practices<( Creative inancial #ractices and Issues related to Bualit' o& disclosures in reported earnin"s(window dressin" and limitations o& &inancial statements)
#i 2 T'e Accouig Process: O1er1ie.
%ooks o& -ri"inal 7ecordD Fournal and Subsidiar' books( led"er( Trial %alance( Classi&ication o& capital
and revenue eApenses( inal 0ccounts with adjustments)
#i *< $aluaio of fi=e+ asses
Tan"ible vs Intan"ible assets( depreciation o& &iAed assets and methods o& depreciation)
Statement o& Chan"es in Eorkin" Capital( unds &rom -perations( paid cost and unpaid costs)>istinction between cash pro&its and book pro&its) #reparation and anal'sis o& cash &low statement and
&unds &low statement) 0nal'sis and interpretation o& &inancial statements &rom investor and compan' point o& view( Hori.ontal 0nal'sis and Vertical 0nal'sis o& Compan' inancial Statements) 9iBuidit'(levera"e( solvenc' and pro&itabilit' ratios G >u #ont Chart +0 Case stud' on 7atio 0nal'sis)
#i ; Cos coce>s
Cost+Volume+#ro&it ;CV#< relationship and pro&it plannin"D %ud"etin"D ull costin" and variablecostin" methodsD Cost anal'sis &or >ecision+ akin"D Standard costin" and variance anal'sisD
%eferece Boo/s:
1. 0shok %anerjee( inancial 0ccountin"( Second 1dition( 1Acel %ooks( ew >elhi( 2,,4)2. >r)S)) aheshwari and >r)S)) aheshwari( inancial 0ccountin"( Vikas #ublishin" House
Introduction to marketin" &unctionD "enesis( the marketin" concepts( arketin" ana"ement s'stems+objectives( its inter&aces with other &unctions in the or"ani.ation( The concept o& marketin" miA( T'peso& :oods
#i 2 Mar/eig E1irome
1nvironment o& marketin"+ political environment( economic environment( 9e"al( social and cultural
$) 9esikar( 7)V) @ latle'( )1)%asic %usiness Communication Skills &or 1mpowerin" the Internet
:eneration) Tata c:raw Hill #ublishin" Compan' 9td) ew >elhi)2) 9udlow( 7) @ #anton( D The 1ssence o& 1&&ective Communications) #rentice Hall o& India #vt) 9td)
!) %owman( F)#) @ %ranchaw( #)#) ;$685<) %usiness Communications? rom #rocess to #roductD >r'den#ress( Chica"o)
SM67, Com>uer A>>licaio i Maageme 772
Introduction to -S+ >-S( EI>-ES( Computer 0pplications in >ecision akin"( Scienti&ic
7esearch and %usiness -r"ani.ation( Eorkin" with Eord #rocessin" and :raphics #acka"esDamiliarit' with Spread Sheet and >ata base #acka"esD Introduction to special packa"es &or %usiness
0dministration( Case studies
SM67 Com>re'esi1e $i1a $oce 770
%ased on the sel& stud'/ activities( participation in events/ attendin" the invited lectures and overall
learnin" o& the subjects and concepts)
S emeser II
SM276 Huma %esource Maageme 077
#i 6 Iro+ucio
Human 7esources S'stems+ Historical 1volution o& the &ieldD 7ole o& Human 7esource mana"ement in
a competitive business environmentD actors in&luencin" Human 7esource ana"ementD Strate"ic
ature and Scope o& inancial ana"ementD inancial -bjectivesD Impact o& inancial and
1conomical 1nvironment on inancial ana"ementD Time Value o& one' includin" #ension unds)unds low 0nal'sisD Cash low Statement and its Interpretation ;0S+!<( 7atio
0nal'sis
#i 2 Plaig for Sources of Fiace (Domesic a+ Ieraioal)
Capital StructureD 9evera"esD Cost o& CapitalD et Income 0pproachD et -peratin" Income 0pproachDTraditional 0pproach and 0pproachD Capital :earin"/>ebt+1Buit' 7atio( :eneration o& Internal
unds)
#i * Ca>ial Bu+geig
Conventional and >C ethodsD In&lation and Capital %ud"etin"D 7isk 0nal'sis and Capital
Consumption &unction) Investment demand) 0""re"ate demand and eBuilibrium output) The multiplier
process) :overnment sector)
#i * Fiscal Polic&
iscal polic') TaA receipts and Trans&er pa'ments) orei"n spendin") one'( interest and income)unctions o& mone') >e&inition o& mone') 7eserve %ank o& India and Commercial %anks) Creation o&
mone')
#i 0 moe& Corol isrumes
The instruments o& monetar' control) The demand &or mone') Investment eApenditure and rate o&interest) The IS curve) one' market and the 9 curve) 9iBuidit' trap) The IS+9 model) >erivation
o& the a""re"ate demand curve)
#i 9 Moear& a+ fiscal Polic&
onetar' and &iscal polices) e'nesian versus monetarist views) The a""re"ate suppl' &unction?
e'nesian and classical) In&lation and unemplo'ment) Sta"&lation) The #hillips curve) The lon"+run
#hillips curve) In&lation eApectations) The rational eApectations)
2. orrison F( The International %usinee 1nvironment ;#al"rave 2,,!<
3. :eor"e 0 and Steiner : 0 G %usiness( :overnment and societ' ;acmillan<
SM279 3o.le+ge a+ Tec'olog& Maageme *77
#i 6:
Iro+ucio o 3o.le+ge Maageme? 1ssential components o& model( 0nal'.in" currentknowled"e state( ormulatin" a miA o& knowled"e assets and communities o& practice
#i 2:
Buil+ig 3o.le+ge Asses? Capturin" eApertise( >i&&erentiatin" between tacit and eAplicit
conteAt( the spectrum o& competition and iche market( competition in concentrated market( entr' andthe advanta"e o& incumbenc'( creatin" and capturin" value in the chain)
#i 0 Sraeg& Im>lemeaio
7esource 0llocationD Structural Considerations and -r"anisational >esi"nD 9eadership and Corporate
CultureD undamental and -perational Strate"iesD #lans and #olicies)
#i 9 Sraeg& E1aluaio
Importance and ature o& Strate"ic 1valuationD Strate"ic and -perational Control 0cBuisitions and
er"ers( #opularit' and reasons &or @0( #roblems in achievin" acBuisition success( 1&&ectiveacBuisition( Corporate restructurin"( &ocusin")
#i ; !lo?ali8aio a+ sraeg&
ulti >omestic( :lobal( Transnational Strate"ies %usiness 9evel and corporate level( International
1nvironment o& a orei"n Countr'( 9e"al ramework o& International %usiness? e' Issues in
International %usiness) Socio+cultural( economic and political &orces &acin" business)
#i 2: !lo?al Tra+ig E1irome: 9iberali.ation o& Eorld Trade) >I and their Impact on the
1conom'( ultinationals and their 1conomic ImpactD #olitical and 9e"al Impact o& ultinational
CorporationsD Strate"ies &or >ealin" with ultinations)
#i *: Technolo"' Trans&er G Importance and T'pes( Issues in Trans&er o& Technolo"' to >evelopin"
Countries)
#i 0: Ieraioal Fiacial E1irome: orei"n Investment G T'pes and lows( onetar'
S'stem+ 1Achan"e 7ate echanism and 0rran"ements( ovements in orei"n 1Achan"e 7ates andImpact on Trade and Investment lows( :lobal Capital arkets( 1uro Currenc')
0 Eleci1es from a& oe !rou> (D or E or F) Credits 1ach
ELECTI$ES
A3O4LED!E AD TECHOLO!Y MAA!EMET
SMA76 Maageme Iformaio S&sem
#i 6: Iro+ucio: IS and in&ormation s'stemsD ana"ement support s'stem and classi&ications)
#i 2: %ole of MIS: Strate"ic advanta"e with ISD S'stems approach to problem solvin"D %usiness
#rocess 7een"ineerin" ;%#7<D Internet worked enterprise in IS? Internet( Intranet( 1AtranetD1nterprise communication and collaboration
#i *: Decisio su>>or s&sems: IS support &or decision makin"D >ecision support s'stemsD Toolso& business support s'stems? what i& anal'sis( sensitivit' anal'sis( "oal seek anal'sis( optimi.ation
!) Hone'cutt( nowled"e ana"ement Strate"ies( #rentice Hall o& India( ew >elhi( 2,,,)
SMA72 Iere Busiess Mo+els a+ Busiess Sraegies#i 6: Iro+ucio to 1+Commerce and its impact on or"ani.ation( econom'( #orterKs &ramework in
the new econom'(
#i 2: Value chain( virtual value chain( 1Atractin" value out o& the value chain ?;0ma.on publishin"industr' case<
#i *: Ecoomics of iformaio" im>ac o sraeg& DValue proposition( business models andrevenue models on the web D%usiness models( components( d'namic and appraisal
#i 0: $alue cofiguraio a+ 'e iere arket opportunit' anal'sis( customer inter&ace(market communication
#i 2: Customer %ehavior and Services( ST# Strate"ies in Service arketin"( Service >eliver'#rocess( In&ormation Technolo"' and Service ana"ement( IT 1nabled Services? Strate"ic ramework(
#i *: O1er1ie. of IT Ea?le+ Ser1ice: Call Centre( edical Transcription( >ata #rocessin" and%ack -&&ice -peration(
#i 0: Eeb 1nabled 1ducation( Content >evelopment and ultimedia 0nimation( :IS Services)Ventures in IT 1nabled Services and %usiness #rocess -utsourcin"(
#i 9: IT Ea?le+ Ser1ices: %ankin"( Insurance) IT 1nabled Customer Interaction Services( Call
Centre) IT Services? 1nterprises Eide Inte"ration( etworkin" Services( >atabase ana"ement
Services( IT Consultin" Services)
#i ;: easurin" Service 3ualit' and Satis&action( Customer 7elationship ana"ement( Eeb1nabled Services( Health Care Services( Travel and Tourism Services( Hospitalit' Services( Telecom
!) >ecision Support S'stems and Intelli"ent S'stems( Turban and 0ronson( #earson1ducation 0sia
SMA70 E%P Im>lemeaio
#i 6: Iro+ucio: 17# Concepts + 1nterprise S'stem G 1volution o& 17# G Tan"ible andIntan"ible %ene&its G 1mer"in" Trends in 17# adoption G 17# Implementation Sta"es G case stud')
#i 2: PreIm>lemeaio Sage: eed 0nal'sis G Competitive 1nvironment 0nal'sis G :ap0nal'sis G Cost 1lements G easibilit' 0nal'sis G 17# odule G17# Industries verticals G 17#0rchitecture G 17# So&tware G S0# G %aan G IS G -racle G #eople So&t Comparison o& 17#
So&tware G 17# #acka"e 1valuation Criteria G #acka"e 9i&e C'cle G 7eBuest &or In&ormation G
unctional 7eBuirement Speci&ication G 7eBuest &or #roposal G Vendor Selection G 17# Consultants GCase Studies)
#i *: Im>lemeaio: %usiness #rocess 7een"ineerin" Concepts G 7een"ineerin" and #rocessImprovement G %#7 Steps G 0S+IS and T- G %1 0nal'sis G odellin" %usiness #rocess G Success&ul
%#7 G 7een"ineerin" G -r"anisational 7eadies G Implementation 0pproaches)
#i 0: Proec Maageme: #roject Team G Steerin" Committee G #roject ana"er G unctionalTeam G IS Team G Securit' Specialists) #roject >eliverables
#i 9: Chan"e ana"ement G S'stem Inte"ration G S'stems Inte"rations Standards G iddleware>evelopment G orward 0nd 7everse 1n"ineerin" G17# In&rastructure #lannin" G S'stem
#i 2: !SM !P%S : :S &eatures and 0rchitecture ( etwork 0spects in :S (:S reBuenc'
0llocation( obilit' mana"ement( hand+o&& mechanisms( cell splittin"( Securit' issues used in :S(:#7S &eatures and architecture( network operations( data services in :#7S( applications and
limitations( SS and S services architecture and operation details
Spread Spectrum technolo"'( C>0( Third "eneration networks and applications( E0#? odel(
architecture @ protocol stack)
#i 0: Securi& Issues i Mo?ile Com>uig : Introduction( In&ormation securit'( Securit'techniBues and 0l"orithms( securit' #rotocols( #ublic e' In&rastructure( Trust( Securit' odels(Securit' rameworks &or obile 1nvironment
#i 9: MCommerce : Introduction to m+commerce ?1mer"in" applications( di&&erent pla'ers in m+commerce( m+commerce li&e c'cle obile &inancial services( mobile entertainment services( and
#i ;: Maageme of mo?ile commerce ser1ices : Content development and distribution to hand+
held devices( content cachin"( pricin" o& mobile commerce services The emer"in" issues in mobilecommerce ? The role o& emer"in" wireless 90s and !:/: wireless networks( personali.ed content
mana"ement( implementation challen"es in m+commerce( &uturistic m+commerce services)
%eferece Boo/s:
$) >ave Cha&&e'( 1+%usiness and 1+Commerce ana"ementJ( Third 1dition( 2,,6( #earson
1ducation)
2) %rian ennecke and Tro' Strader( obile Commerce? Technolo"'( Theor' and 0pplicationsJ(Idea :roup( 2,,!)
!) Chan( 1+Commerce &undamentals and 0pplicationsJ( Eile' India( ew >elhi)
and knowled"e mana"ement practices in or"ani.ations( :lobal dimension to nowled"e mana"ement(1nvironment Scannin" and ( nowled"e appin"( India? a nowled"e Societ'( &ew case studies)
#i 9: Io1aio? eanin"( Innovation and Invention( T'pes and Sources o& Innovation( #rocess o&
Innovation( Technolo"' innovation process)
#i ;: Io1aio i cor>oraio-eer>rise( innovation in research( strate"ies o& innovation and
developin" new business)
%eferece Boo/s:
6< 0mrit Tiwana( The nowled"e ana"ement Toolkit( #earson 1ducation( ew >elhi( 2,,)2) Lo"esh alhotra( nowled"e ana"ement and %usiness odel Innovation( Idea :roup #ublishin"(
))( 2,,$)
!) Shlomo aital and d V 7 SeshadriD I-V0TI- 00:11T Strate"ies( Concepts andTools &or :rowth and #ro&it D Sa"e #ublications)
1lectronic #a'ment S'stems( Internet 0dvertisin"( odels o& Internet advertisin")
#i ;: Lauc'ig Your E ?usiess+ arketin" an 1+%usiness( Search 1n"ines and >irectories( C7in 1+commerce( %uildin" a Corporate Eebsite? #ractical issues on servers and 0pplication So&tware(
Corporate Eeb Site ana"ement issues( 1+commerce le"al issues and C'ber laws( 1+commerce andET-
%eferece Boo/s:
$) 1&raim Turban et al)( M1lectronic Commerce G 0 mana"erial perspectiveK( #earson 1ducation
#lannin"( >emin" #hilosoph'( %arriers to T3 Implementation)
#i 2 T@M Prici>les
Customer satis&action G Customer #erception o& 3ualit'( Customer Complaints( Service 3ualit'(Customer 7etention( 1mplo'ee Involvement G otivation( 1mpowerment( Teams( 7eco"nition and
The seven tools o& Bualit'( Statistical undamentals G easures o& central Tendenc' and >ispersion(#opulation and Sample( ormal Curve( Control Charts &or variables and attributes( #rocess capabilit'(
Concept o& siA si"ma( ew seven ana"ement tools)
#i 9 T@M Tools
%enchmarkin" G 7easons to %enchmark( %enchmarkin" #rocess( 3ualit' unction >eplo'ment ;3><
G House o& 3ualit'( 3> #rocess( %ene&its( Ta"uchi 3ualit' 9oss unction( Total #roductiveaintenance ;T#< G Concept( Improvement eeds( 10 G Sta"es o& 10)
#i ; @uali& Systems
eed &or IS- 6,,, and -ther 3ualit' S'stems( IS- 6,,,?2,,, 3ualit' S'stem G 1lements(
#i 6: IT%OD#CTIO: International 9o"istics and Suppl' chain mana"ement? meanin" andobjectives( importance in "lobal econom' ( Characteristics o& "lobal suppl' chains(? Suppl' chain
relationship to business per&ormance( +e' tasks o& lo"istics and suppl' chain mana"ers( 7ole o&
:overnment in controllin" international trade and its impact on 9o"istics and suppl' chain)
#i 2: T%ASPO%TATIO: Strate"ic importance o& transport in "lobal lo"istics( lo"istical
objectives o& transport( International -cean Transportation( International 0ir Transportation( andInternational 9and Transportation? t'pes( characteristics and salient &eatures( intermodal transportation
in international operations( &actors in&luencin" mode and carrier selection decision) -utsourcin" 0nd
9o"istics Service #roviders? Intermediaries and 0lliances in :lobal 9o"istics( eanin" o& ! #9 and
#9 service providers( role in :lobal lo"istics( t'pes o& services( considerations &or hirin" !#9 and #9service providers) Concept and need o& outsourcin"( determinants &or outsourcin" decisions( role o&
outsourcin" in "lobal suppl' chain mana"ement)
#i *: C#STOME% SE%$ICE: The marketin" and lo"istics inter&ace( customer service and
customer retention( Service driven lo"istics s'stems( customer service priorities and standards(customer service strate"') #lannin" the "lobal suppl' chain( etwork desi"n &or "lobal suppl' chainmana"ement( 7isk mana"ement in the "lobal conteAt( easurin" lo"istics cost and per&ormance)
%enchmarkin" the suppl' chain( #er&ormance measurement and evaluation in "lobal suppl' chains)
#i 0: !LOBAL T%ADE E$I%OMET: a) :lobal trade environment? various trade blocks/TN
and their impact on suppl' chain mana"ement( Customs and 7e"ulations( Trade >ocumentation(
International Contracts( Terms o& Trade( Term o& #a'ment( International Currenc'( IC- terms(
9o"istical packa"in" (containeri.ation) >ecisions in etwork desi"n+strate"ic importance( location o& plant( warehouse( &acilitiesD capacit' and number o& warehouses? actors in&luencin" network desi"n
decisions) 0pproaches to Inventor' ana"ement in :lobal Suppl' Chain ana"ementD >istribution
7esource #lannin"D S'mptoms o& poor Inventor' ana"ement( odelin" in Suppl' chain? inventor'models( sa&et' stock determination &or service level( and lead timeD &orecastin" models( routin"
problem)
#i 9: COO%DIATIO I S#PPLY CHAI: Importance o& Coordination in Suppl' Chain(
%ullwhip 1&&ect( 1&&ect o& lack o& Coordination on per&ormance( -bstacles to Coordination( Strate"ies
to achieve coordination( %uildin" Strate"ic #artnership and Trust In Suppl' Chain) 7ole and
Importance o& IT in Suppl' Chain ana"ement( IT solutions &or Suppl' Chain ana"ement( Suppl'Chain In&ormation Technolo"' in #ractice)
#i ;: PE%FO%MACE MEAS#%EMET AD T%EDS: >imensions o& #er&ormance etrics(
0pproaches/tools &or #er&ormance easurement( easurin" lo"istics cost and per&ormance)%enchmarkin" the suppl' chain( #er&ormance measurement and evaluation in "lobal suppl' chains(
Impediments to improve #er&ormance( Trends in International suppl' chain mana"ement)
%eferece Boo/s:
$) >ou"las 9on" International 9o"istics? :lobal Suppl' Chain ana"ement Sprin"er+ Verla" ew
2) #ierre 0) >avidD International 9o"istics ? The mana"ement o& International Trade -perations
!) ent ) :ourdin :lobal 9o"istics ana"ement? 0 Competitive 0dvanta"e &or the ew
illennium %lackwell #ublishin" 2,,4
SMB 79 Ser1ice O>eraios Maageme<
#i 6: Iro+ucio o Ser1ices Maageme: Service econom' G evolution and "rowth o& servicesector G nature and scope o& services G characteristics G classi&ication G service market potential G
eApanded marketin" miA &or services G service Bualit' G introduction to "aps model and S17V309
dimensions)
#i 2: Focus o Cusomers: 0ssessin" service marketin" opportunities G customer eApectations and
perceptions o& services G customer behaviour speci&ic to usa"e o& services)
#i *: arkets se"mentation G market tar"etin" and selection)
#i 0: Ser1ice Desig: 9evels o& service product G Service li&e c'cle G new service development Gservice blueprintin" G ph'sical evidence and service scape G competitive di&&erentiation o& services G
service positionin" strate"ies G developin" positionin" maps G pricin" o& services G methods and
speci&ic issues)
#i 9: Ser1ice Deli1er&: #eople in services G service process+ distributin" service direct distribution(
channel &unction( channels selection( impact o& in&ormation technolo"' G desi"nin" communicationsmiA &or promotin" services G buildin" service customer relationships and service recover' G role o&
internal marketin" in service deliver')
#i ;: Mar/eig Sraegies for +iffere ser1ices: ormulatin" service marketin" strate"ies &orhealth( hospitalit'( tourism( lo"istics( &inancial( in&ormation technolo"'( educational( entertainment and
7I>) IT 0doption and aintenance in SC( 1Aplore leadin"+ed"e use o& in&ormation technolo"' insuppl' chain inte"ration( impact o& the Internet on distribution and back+end suppl' chain processes)
%eferece Boo/s:
$) Co'le( %ardi( 9on"le'( The mana"ement o& %usiness 9o"istics G 0
suppl' Chain #erspective( Thomson #ress( 2,,4)
2. > onald F %owersoA( >and F Closs( %iAb' Coluper( Suppl' Chain 9o"istics ana"ement(
7e"ulation @ 9iberali.ation polic') Techno+mana"erial aspects o& telecommunication( role o& the
telecommunication mana"ers in a d'namic environment)
#i 2: Ecoomic >ers>eci1es of Telecom S&sems: 7ole o& telecommunications in socio+economic
developmentD new technolo"ies and services &or international telecommunicationsD business application
o& "lobal networks) 7e"ional prospectus on development o& Telecom)
#i *: Busiess >ers>eci1es of Telecom Maageme: The business o& telecommunicationDtelecommunication as a &acilitatin" in&rastructure &or economic development o& the countr'( technicalsurve' o& the wa's and means that voice( data and video tra&&ic are moved lon" distances( data network(
the telephone s'stem)Telecom marketin")
#i 0: %uildin" brand eBuit' &or competitive advanta"e( Customer care( total service Bualit'
mana"ement( preparin" &or the new millennium mana"in" chan"e and people development)
#i 9: Polic& >ers>eci1es issues: Issues o& the monopoli.ation and dere"ulation o& telecom( national
telecom polic'( various institutions/ or"ani.ations like telecom re"ulator' authorit' etcD conve'ance)
Important :roupin" in the EorldD 9e"al >imensions in International arketin" ;7ole o& ET-<Darketin" 7esearch &or Identi&'in" -pportunities in International arkets)
#i 6: Iro+ucio o A+1eriseme: Concept and de&inition o& advertisement G Social( 1conomicand 9e"al Implications o& 0dvertisement G settin" advertisement objective G 0d) 0"encies G selectionand remuneration G advertisement campai"n)
#i 2: A+1eriseme Me+ia: edia plan G t'pe and choice criteria G reach and &reBuenc' o&advertisements+ cost o& advertisements related to sales G media strate"' and schedulin")
#i *: Desig a+ E=ecuio of A+1eriseme: essa"e development G di&&erent t'pes o&
advertisement G la'out G desi"n appeal G cop' structure G advertisement production G print G 7adio)T)V) and web advertisement G edia 7esearch G testin" validit' and reliabilit' o& ads G measurin"
#i *: 7ural arketin" 7esearchD 7ole o& IT in 7ural arketin" ;e+Chaupals etc)< with &ew casestudiesD arketin" o& 7ural and Cotta"e Industr' #roducts) uture o& 7ural arketin" in India)
#i 0: Fou+aio of Social Mar/eig: >e&initionD ature and ScopeD Social arketin" Challen"esDConceptual ramework o& Social arketin"D eed &or Social arketin")
#i 9: Social Mar/eig Sraegies a+ A>>licaios: Social arkets Se"mentationD #roductStrate"iesD arketin" iAD #ricin" Strate"ies)
#i ;: #romoter Strate"ies? 7ole o& :ovt) and :-Ks in Social arketin"D Social arketin"D 0pplied
in amil' #lannin"D edicareD Small Savin"sD 0I>S #revention
%eferece Boo/s:
$) rishnamachar'ulu 0nd 9alitha 7amakrishnanD 7ural arketin"D #earson 1ducation India
!) 7uchika 7amakrishnanD 7ural arketin"D ew Centur'
SMD7; Promoio Maageme a+ Busiess o Busiess Mar/eig
#i 6: Iro+ucios - O1er1ie.? Ehat is %2%( Character o& %2%( Character o& %2%)
#i 2: B2B Purc'ase Fucio: -r") %u'er %ehavior( arket -pportunities in %2%( arketin"Strate"' in %2%( arketin" Strate"' in %2%( Eeavin" arketin" into the abric o& the &irm)
1conomic model+ps'choanal'tical model G sociolo"ical model)
#i 2: Ifluece of social class +>e&inition and meanin" o& social strati&ication+&actors responsible &or
social strati&ication+characteristic &eatures o& social classes+ social in&luence on consumer behavior):roup >'namics and consumer re&erence "roups+ de&inition and meanin" o& "roup G reasons &or
operant conditionin"+marketin" implications+ Components o& learnin" process( #ersonalit' andemotion( #ersonalit' Gmeanin" and nature G characteristics o& personalit'+ sta"es in the development o&
personalit'+ personalit' in&luences and consumer behaviour
#i 0: Moi1aio ee+s goals d'namic characteristics o& motivation G consumer ima"er' and
dissonance( consumer deli"ht( Consumer Value( Consumer Value >eliver' Strate"ies( Competitiveadvanta"e throu"h customer value In&ormation G Customer value determination process + easurin"
customer satis&action)
%eferece Boo/s:
$) Schi&&man 9):) and anuk 9)9)( Consumer %ehaviour( 6th 1dition( #rentice Hall o& India( ew>elhi)
7elationships( ature and conteAt o& C7 strate"'( The relationship oriented or"ani.ation)
#i *: Mar/eig As>ecs of C%M: Customer knowled"e( privac' issues( communications and
multi channels in C7( the individuali.ed customer proposition( 7elationship polic')
#i 0: Aal&ical C%M: 7elationship data mana"ement( >ata anal'sis and data minin"(
Se"mentation and selection( 7etention and crosssell anal'sis( 1&&ects o& marketin" activities( 7eportin"results) -perational C7? Call centre mana"ement( Internet and website( >irect mail)
#i 6 Mergers A Iro+ucio?In the nature o& acBuisitions and amal"amations) t'pes o& mer"er G motives behind mer"ers G theories
o& mer"ers G operatin"( &inancial and mana"erial s'ner"' o& mer"ers G value creation in hori.ontal(
vertical and con"lomerate mer"ers G internal and eAternal chan"e &orces contributin" to @ 0
activities 0 strate"ic perspective+ industr' li&e c'cle and product li&e c'cle anal'sis in @0 decision(strate"ic approaches to @0+ SE-T anal'sis( %C: matriA( #orterKs ive &orces model
#i 2 Legal Frame.or/ 9e"al and re"ulator' &rame work o& @ 0 G provisions o& compan'Ks act
$64( Indian Income TaA act $64$ G S1%I take over code( #rovisions o&
Competition 0ct)
#i * Cor>orae resrucurig?
>i&&erent methods o& restructurin" G joint ventures G sell o&& and spin o&& G divestitures G eBuit' carveout G levera"ed bu' outs ;9%-< G mana"ement bu' outs G master limited partnerships G emplo'ee stock
ownership plans ;1S-#<
#i 0 Merger Process?>'namics o& @0 process+ identi&ication o& tar"ets ne"otiation closin" the deal) ive+sta"e model G
due dili"ence ;detailed discussion<)#rocess o& mer"er inte"ration G or"ani.ational and human aspects G
mana"erial challen"es o& @ 0
#i 9 $aluaio?Valuation approaches Gdiscounted cash &low valuation G relative valuation G valuin" operatin" and&inancial s'ner"' G valuin" corporate control G valuin" o& 9%- ethods o& &inancin" mer"ers G cash
o&&er( share eAchan"e ratio G mer"ers as a capital bud"etin" decision
#i ; Accouig a+ a=aio for amalgamaio?#oolin" o& interest method( purchase method G procedure laid down under Indian companies act o&
Special #rovisions in Computation o& #ro&its &rom %usiness( >eductions &rom :ross Total Income(0mal"amations o& Companies and &iscal Incentives( inimum 0lternate TaA on Companies( Special
#rovisions relatin" to TaA on >istributed #ro&its o& >omestic Companies)
#i * Ta= Plaig:
Concepts relatin" to TaA 0voidance and TaA 1vasion( TaA #lannin" with re&erence to? 9ocation o&
selection o& suppl'in" countr') Countr' risk anal'sis( International Capital %ud"etin"? Concept(#roblems associated( 1valuation o& a project( actors a&&ectin"( 7isk 1valuation( Impact on Value)9on"
term 0sset @ 9iabilit' mana"ement?+orei"n >irect investment Gorei"n port&olio investment+
International inancial instruments International %ond @ 1Buit' market)short term 0sst @ liabilit'mana"ement?+Eorkin" Capital #olic'+Cash mana"ement G7eceivable ana"ement+ Inventor'
ana"ement+ Short term( inancin" decision G international %ankin" and mone' market)
%eferece Boo/s :
$) 1un @ 7esnick G International inance ana"ement +++;Tata
c:raw Hill<( /e
2) Fe&& adura International inance ana"ement +++;Thomson<( 5/e(
#i 6 Esseials of 'e EGui&-Soc/ Mar/e?The new issue market/Initial #ublic -&&erin"s ;I#-s< +#ublicl' Traded arkets? actors a&&ectin" thesecondar' tradin" market( stock eAchan"es( market indices( liBuidit' and volatilit' issues +Corporate
e&&ects on stock pricin"( price/earnin"s ratios( book value( valuation based on eApectations vs historical
reportin" +1Aternal and international economic e&&ects on stock market values( liBuidit' and volatilit'+undamentals o& stock market technical anal'sis +#rivate 1Buit'/Venture Capital and >irect
Investment)
#i 2 Esseials of 'e Fi=e+ Icome-Bo+ Mar/e
>i&&erences between stocks/eBuit' and bonds/credit markets +undamentals and mathematics o& the
credit( &iAed income/bond market +Corporate credit and economic impacts on bond markets( interest
rates( 'ields and credit pricin" spreads( Investment :rade vs on Investment :rade ;Hi"h Lield/Funk%onds< +undamentals o& the workin"s o& the credit markets +Convertible %onds and 0sset %acked
Securities +Tradin"( #ositionin"( nderwritin" and >istribution +7atin" 0"encies)
#i * Maageme of Pu?lic Offers a+ Pri1ae Placemes
Initial #ublic -&&ers) 7i"hts Issues and Secondar' #ublic -&&ers #ublic -&&ers o& >ebt Securities -verseas Capital arket Issues) 1Ait -&&ers
Intermediaries/nderwriters and Investors &or the eBuit' and bond markets+Individual investors+Institutional Investors( banks( mutual &unds( investment mana"ers( pension &unds( insurance
companies( and hed"e &unds +>evisin" and anal'.in" an investment strate"')
#i 6 Iro+ucio G Causes o& international di&&erences G some major di&&erences in &inancialreportin"( International classi&ication o& &inancial reportin" G international harmoni.ation o& accountin"
G the reBuirements o& international accountin" standards)
#i 2 Fiacial re>orig i #SA" #3" 0ustralia and rance( inancial reportin" in :erman'(
etherlands( Fapan and Third world( countries with special emphasis on le"al issues( accountin"standards and( consolidation o& accounts)
#i * Issues i Ieraioal accouig G Consolidation G &orei"n currenc' translation G se"mental
reportin" G &orei"n eAchan"e risk mana"ement)
#i 0 Harmoi8aio i Fiacial re>orig (Standardi.ation and Harmoni.ation ( role o&
international accountin" bodies ;I0SC< in harmoni.ation)
#i 9 Muliaioal Trasfer Pricig G -bjectives o& trans&er pricin" G selectin" a trans&er price G
internal revenue code and trans&er pricin")
#i ; E'ical issues i ieraioal accouig G Incidence and implications o& window dressin"
;cases<
%eferece Boo/s:
$) rederick > S Choi G International inance @ 0ccountin" Hand book G Fohn Eile'2) Fames 0 Schweikart G International 0ccountin"? 0 Case 0pproach G c:raw Hill
!) wabena 0n'ane+tow G International Handbook o& 0ccountin" 1ducation and Certi&ication G
#er"amon #ublishers
SME7, Proec A>>raisal a+ Fiace
#i 6 A O1er1ie. of Proec Fiace: Introduction to project &inance and overview o& the project
&inance market( project li&e c'cle and its impact on the &easibilit'( 0 stud' o& Eorld %ank #roject
7eports #roject Initiation and 7esource 0llocation? The Importance o& a #roper 0llocation o&7esources( #rocess o& 7esource 0llocation at the Corporate 9evel( #rocess o& 7esource 0llocation at
the %usiness nit 9evel( :eneration o& #roject Ideas and Creativit')
#i 2 Mar/e A+ Dema+ Aal&sis: Identi&ication o& the Tar"et market( choice o& the arket
o& #rocurement o& aterials( Choice o& a :ood 9ocation &or the #roject( >esi"n o& the 9a'out o& theacilities at the #roject Site)
#i 0Fiacial >roecios: The Cost o& the #roject( The eans o& inance( 1stimation o& Eorkin"
Capital( #ro&itabilit' 1stimations( %alance Sheet #rojections( #rojections o& Sources and ses o& unds)
#i 9 E1iromeal A>>raisal of Proecs? eanin" o& 1nvironment and #ollution( #ollution
Created b' >i&&erent Industries( ethods o& #reventin" #ollution( 1nvironmental 7e"ulations in India(1nvironmental Impact 0ssessment &or #rojects) Social Cost %ene&it 0nal'sis? The 7ationale &or SC%0(
#i ; $aluig Proecs: 0ppraisin" a #roject b' >iscountin" and on->iscountin" Criteria(
0ppraisin" #rojects with Special eatures( C 0pproach( 177 0pproach( 7eal -ptions G Issues invaluin" lon" term projects( ana"in" #roject 7isks? How risk mana"ement creates value in project
&inance)
%eferece Boo/s:
$) #rasanna Chandra G #roject #lannin"? 0nal'sis( Selection( Implementation and 7eview G TH(/e
2) arendra Sin"h G #roject ana"ement and Control G H#H ( 2,,!
!)icholas G #roject ana"ement &or %usiness and Technolo"'?
#rinciples and #ractice G #earson / #HI
SME7 Commo+i& a+ Price ris/ Maageme
#i 6 Commo+i& S>o Mar/e:
Importance and need G T'pes o& Commodit' market G Structure Cate"ories o& Commodit' arkets0"ricultural Commodit' arket? -verview G :rain arket G So&t Commodities G 9ivestock and Citrus
&ruits G
#i 2 Tec'ical Aal&sis of Agriculural Commo+i& Meal Mar/e :
Structure o& etal arket ;9ondon etal 1Achan"e< G Industrial etal G #recious etalG
Characteristics o& etal #rices G etal 9i&e C'cle and Convenience 'ield G Technical 0nal'sis o&
etal Commodit' 1ner"' arket?
#i * 4orl+ Oil Mar/e G
7ole o& -#1C @ #olitical &actors in&luencin" pricin" G #rice settin" o& crude oil car"o G 7e&ined
product market G atural :as market G Spot( utures and -ptions G 1lectricit' arket G Technical0nal'sis o& 1ner"' Commodit')
#i 0 Isrumes I1esme Sraegies:
Commodit' Swaps( Swaption( Swin" contracts and 7eal options? Swaps G Swaption)
#i 9 4ea'er a+ Commo+i& mar/e: Eeather >erivatives G Eeather and 0"riculture derivative G Eeather and Crude -il)
#i ; 4a&s of i1esme i Commo+iies: Commodit'( the new asset class G In&lation and commodit' prices G >iversi&ication G Commodit'
IndeAes and &unds ;1Achan"e Traded unds( #ension unds<
and 1Achan"e 7ates( onetar' 1Apansion and #rices( 7eal and ominal Values( In&lation and Interest7ates( In&lation and 1Achan"e 7ates( The Indian inancial S'stem? Introduction( The #re $6$ #eriod(
The #ost $6$ period( The Indian inancial S'stem? The 1mer"in" Hori.on)
0ctivities( %ankin" Structure( atchin" 7evenues and Costs o& Commercial %anks( 7ecover' o&0dvances and >ocumentation) Capital 0deBuac'( 0ccountin" #olicies and related matters( >irected
Investments and Credit #ro"rams and Interest 7ates( ethods and #rocedures in %anks( 7e"ulation and
Supervision o& the inancial Sector( Treasur' and 7isk ana"ement in %anks( arketin" o& %ank
Services( 7elationship %ankin" and Innovations)
#i 0 Fu+ameals of 'e Foreig E=c'age Mar/es +
How the spot and &orward &orei"n eAchan"e markets work +%asics o& currenc' and cross border risks+Cross border &undin" and hed"in")
SME62 Secorial A>>licaios a+ Emergig Issues i Fiace
;as decided b' the &acult'<
!rou> F: Orgai8aioal Be'a1ior a+ Huma %esource Maageme
SMF 76 Maageme of I+usrial relaios La?our Legislaio 0<7<7
#i 6 I+usrial %elaio Maageme
Concept+ 1valuation G %ack"round o& industrial 7elations in India+ In&luencin" &actors o& I7 inenterprise and the conseBuences) 1conomic( Social and #olitical environments? 1mplo'ment Structure
G Social #artnership G Eider approaches to industrial relation G 9abour arket)
#i 2 Tra+e #ioIntroduction G >e&inition and objective G "rowth o& Trade nion in India+trade nions 0ct( $624 and
EorkersK #articipation in ana"ement G EorkerKs #articipation in India( shop &loor( #lant 9evel(
%oard 9evel G EorkersK Eel&are in India scenario+ Collective bar"ainin" concepts @ Characteristics G#romotin" peace)
#i 0 I+usrial Dis>ues
eanin"( nature and scope o& industrial disputes G Cases and ConseBuences o& Industrial >isputes G#revention and Settlement o& industrial disputes in India) 1mplo'ee :rievances? Causes o& "rievances G
Conciliation( 0rbitration and 0djudication procedural aspects &or Settlement o& :rievances G Standin"-rders G Code >iscipline)
securit' bene&its( retirement securit' bene&its( health care bene&its( time+o&& bene&its( bene&itsadministration( emplo'ee bene&its reBuired b' law( discretionar' major emplo'ee bene&its( creatin" a
work li&e settin"( emplo'ee services+ desi"nin" a bene&its packa"e)
#i ; o? E1aluaio" o? Descri>io a+ o? S>ecificaio
Fob 0nal'sis @ Its #rocess( ethods o& Fob 1valuation( Internal and 1Aternal 1Buit' in 7eward
ana"ement( 7ole o& Ea"e %oard @ #a' Commissions( International Compensation( nowled"e%ased Compensation( Team Compensation( Competenc' %ased Compensation)
%eferece Boo/s:
$) Henderson( 7ichard I) ;2,,<) Compensation ana"ement? 7ewardin" #er&ormance) #rentice Hall o& India #vt) 9td)
SMF70 Huma %esource Maageme: Sraegies a+ S&sems 0<7<7
#i 6 #+ersa+ig Sraegic H%M
Traditional Vs strate"ic H7( T'polo"' o& H7 activities( M%est &itK approach Vs M%est practiceK approach(
H7 strate"' and the role o& national conteAt( sectoral conteAt and or"ani.ational conteAt on H7 strate"'
and practices( Investment perspective o& human resources) H7 Strate"' ormulation? %rie& overview o&strate"ic plannin" and plannin" in S%s( H7 Strate"' and H7 #lannin"( H7 Strate"' in ultinational(
:lobal and Transnational companies( H7 contributions to strate"' competitive intelli"ence resource
-r"anisation culture @ ational culture( Cross G culture Theories( Cross G Culture %usinessCommunication @ %ehaviour( Culture @ -r"anisational #er&ormance)
#i 9 Traiig Maiaiig Ieraioal Com>esaio
Trainin" &or 1Apatriate ana"ers( ational >i&&erences in Compensation( actors In&luencin"
International Compensation( Components o& 7emuneration #acka"e)1Apatriate #er&ormanceana"ement( 7epatriation( International 9abour relations( #roblems and solutions)
#i ; Huma %esource Maageme a+ a>a
Some innovative Fapanese ana"ement techniBues( such as just in time theor'( Bualit' circles and
ai.en( In&luence o& Fapanese ana"ement #ractices on Eestern 1mplo'ment practices)
%eferece Boo/s:
$) :upta( S)C ;2,,6<) TeAt book o& International H7( acmillan #ublishin")2) Fackson GTerrence ;2,,2<) International H7 0 Cross cultural 0pproach) Sa"e #ublications)
!) Har.in" @ 7u'sseveldt ;2,,<) International Human resource ana"ement) Sa"e #ublications
9td) 9ondon)
SMF7; Ma>o.er De1elo>me for Tec'ological c'age Performace Maageme
0<7<7
#i 6 Ma>o.er Maageme
H7 ana"ement in the 2$st Centur'D 1nvironmental ConteAt o& Human 7esource ana"ementD The1mer"in" #ro&ile o& Human 7esourcesD Special eatures o& ew Technolo"'D Concept and #rocess o&
Technolo"ical InnovationD -r"ani.ational Implications o& Technolo"ical Chan"eD Human 7esource
Implications o& Technolo"ical Chan"eD #er&ormance/#otential 1valuation in the ConteAt o& ewTechnolo"'D Technolo"' Trans&er with Human ace)
#i 2 !lo?alisaio" Tec'olog& a+ Huma %esource Issues
Technolo"' and Culture ( Technolo"' ana"ement (Chan"in" Technolo"' and ew 9eadership Skills (1conomic Theor' o& Choice and 1mplo'ee %ene&its ( Trainin" and >evelopment)
#i * Performace Maageme
Concepts and issues( de&iniition( per&ormance( principles( role o& per&ormance mana"ement in
or"anisation) ramework and ke' &actors to success&ul per&ormance s'stem)#i 0 E1aluaig H% fucio
2) Chadha( #) ;2,,!<) #er&ormance ana"ement? ItKs 0bout #er&ormin" G ot Fust 0ppraisin")
cillan India 9td)
!)) >wivedi( 7)S) ;2,,,<) ana"in" Human 7esources and #ersonnel ana"ement in India
1nterprises) :al"otia #ublishin" Compan')
SMF7 Maageme of Traiig a+ +e1elo>me 0<7<7
#i 6 Iro+ucio
The Chan"in" -r"ani.ations( H7 and the Trainin" unctions( odels o& Trainin"D S'stematic odel(the Transitional odel( The 9earnin" -r"anisation( Trainin" as Consultanc'( nderstandin" 9earnin"
Concepts) T @ > to 9i&etime 1ducation)
#i 2 Traiig ee+s Aal&sis
The #rocess and 0pproaches o& T0( Team Eork &or Conductin" Trainin" eeds 0nal'sis( T0 andTrainin" #rocess >esi"n)
#i * Traiig Desig E1aluaio
nderstandin" @ >evelopin" the -bjectives o& Trainin"( acilitation o& Trainin" with ocus on Trainee
;otivation o& Trainee( 7ein&orcement( :oal settin"<( Trainin" with ocus on Trainin" >esi"n
;9earnin" 1nvironment( #re+trainin" Communication etc)< acilitation o& Trans&er with ocus on-r"ani.ation Intervention ;Supervisor Support( #eer Support( Trainer Support( 7eward S'stems(
Climate etc)<
#i 0 Effeci1e Traier
Selectin" the trainer and preparin" a lesson plan( skills o& an e&&ective Trainer( #ro"ramme methods and