Sydney 2009 World Masters Games

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Sydney 2009 World Masters Games

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A new benchmark for World Masters Games

Record number

of participants

Unprecedented

media coverage

Economic impact

higher than

forecast

Strong legacy for

future hosts

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Record participants

• 33,244 competitors, referees and paid accompanying people

• 28,676 competitors (despite GFC and swine flu)• 8454 internationals from 95 countries

– 2242 Canada– 1395 NZ– 899 US– 416 Russian Federation

• 20,089 Australians– 9011 interstate visitors

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Unprecedented media coverage

• Getty images, film crew and Infostrada contributed to high media coverage

• Games lead up (12 month period)– 8461 items and AUD $13.2 million in

advertising value (ASR)• 10-18 October 2009

– 2647 television items $5.6 million ASR– 1487 radio items, $800,000 ASR– 517 press $1 million ASR

Add logos, image and pie chart here

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Economic and tourism benefits

• Generated $60.2 million for the NSW economy• Interstate visitors stayed in Sydney 12 nights• International visitors stayed in Australia an average of

19.9 nights• 85% of visitors stayed in paid accommodation• 4 in 5 visitors say they are likely to return to Sydney

for a holiday in the future• 97% cited the Games as the reason for coming to

Sydney

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Event research and athlete satisfaction

• 3 in 4 of the survey had not attended a previous World Masters Games

• 85% rated the overall service provided at the Games as either excellent or very good

• 2 in 3 participants are likely to consider participating in the next World Masters Games in Turin

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Legacy

• Introduction of athletes oath • New benchmarks in a range of areas

– Financial and in-kind support from Government(s)– Use of ‘Olympic’ venues– Media operations and relations– Use of web and social networking

• Anti-doping guidelines and policy• History and Legacy Research report• Transfer of Knowledge