SXSWi through the eyes of an Art Director Larissa Barth, Art Director, PBJS
Aug 23, 2014
MSLGROUP | PBJS!
SXSWi through the eyes of an Art Director Larissa Barth, Art Director, PBJS
MSLGROUP | PBJS!
DAY 1 RECAP: THE NEW DIGITAL AGE, SHOW YOUR WORK, & EVIL DESIGN
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The New Digital Age
Quote of the Session:
“In an automated world … income will go up for those that embrace and work with computers, and will go down for those that resist.”
People Worth Following: -Eric Schmidt
Eric Schmidt Executive Chairman, Google @ericschmidt
Jared Cohen Director of Google Ideas, Google @jaredcohen
Steven Levy Senior Writer, Wired @stevenlevy
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Lessons of the Session:
1. Shut up and listen. Don’t be a vampire or human spam. 2. Don’t be a hoarder. When you come across great stuff - don’t keep it to yourself. When you share things you love, you are teaching your audience why it’s loveable and are therefore one step closer to sharing (and being well received) for your own work. 3. Credit is always due. Share attributions. Tell people why they should care and where they can find more or similar info.
Person Worth Following:
-Austin Kleon
Austin Kleon Writer, Illustrator @austinkleon
Show Your Work!
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Person Worth Following:
Chris Nodder UX Consultant @uxgrump
Evil By Design
Quote of the Session:
“It's OK to deceive people… in fact we do it all the time already.”
-Chris Nodder
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DAY 2 RECAP: F*** NO, PUPPIES
& KEVIN BACON (*swoon*)
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“You [the client] worry about the what – we’ll worry about the how. Together, let’s zero in on the why.”
How to Say “F*** No” and Still Have Them Love You
Quote of the Session:
“We shouldn't give clients options, we should give them solutions.”
Person Worth Following: -Michael Nieling
Michael Nieling Creative Director Ocupop @ocupop
-Michael Nieling
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#PuppyHour
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Make Yourself the Happiest Person on Earth
Quote of the Session:
"A trained mind can access joy on demand." Person Worth Following:
Chade-Meng Tan Jolly Good Fellow Google @chademeng
-Meng
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6 Degrees of Kevin Bacon: A Social Phenomenon Turns 20
Quote of the Session:
“Whether it’s my age, or my misspent youth- I often forget who I have worked with - so while it is embarrassing, I have actually looked at the call sheet and checked their Bacon Number so I know to say, ‘Good to see you,’ or ‘Good to see you again.’"
People Worth Following:
-Kevin Bacon
Brian Turtle Co-Creator 6 Degrees of Kevin Bacon
Kevin Bacon Actor, Director @kevinbacon
Felicia Day Writer, Actress The Guild @feliciaday
Maisie Williams Actress Game of Thrones @maisie_willilams
Lance Ulanoff Chief Correspondent Mashable @lanceulanoff
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DAY 3 RECAP: WEARABLE TECHNOLOGIES & THE EMOTIONAL ARCADE
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SxSW Accelerator: Wearable Technologies
Nymi Personal identity stored in a bracelet, unlocked by your unique heartbeat. www.getnymi.com
Wearable Solar High-fashion clothes made with solar panels that can recharge your phone on the go. paulinevandongen.nl
Skully Helmets Smart transportation. Imagine Google Glass, but with a rear-view mirror and Bluetooth directions. www.skullyhelmets.com/
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Quote of the Session:
“Emotion is a great way to test if a project works.”
People Worth Following:
-Caspar Sonnen
Caspar Sonnen New Media Coordinator IDFA DocLab @casparsonnen
Brett Hoff Director of Programming Made in NY Media Center by IFP @brenthoff
IDFA DocLab presents the Emotional Arcade
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DAY 4 RECAP: JOAN vs DON, & WHY WEIRDOS
OUTPERFORM NORMALS
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Joan vs Don: Female Leadership in Digital Agencies
Quote of the Session:
“Pick the things that are yours, and let go of the things that aren’t.” People Worth Following:
-Liz Harper
Liz Harper GM TBWA\Digital Arts Network @lizmarieharper
Pam Scheideler Director of Digital Production, Deutsch LA @pscheideler
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Science of Weird: Why Weirdos Outperform Normals
Quote of the Session:
“We are awesome at being average. And we are so average at being awesome.” Person Worth Following:
-Mike Lazerow
Mike Lazerow CMO Salesforce & Buddy Media Founder @lazerow
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DAY 5 RECAP: OPPOSITES ATTRACT, THE
NEUROCHEMISTRY OF BRAND LOVE & TECH FOR DEVELOPMENT
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Opposites Attract
Quote of the Session:
“The creative act is not performed by the artist alone; the spectator brings the work in contact with the external world by deciphering and interpreting its inner qualifications and thus adds his contribution to the creative act.” People Worth Following:
-Marcel Duchamp
Juliette Fritsch Chief of Education & Interpretation Peabody Essex Museum @modernlimey
Stacie Slotnick Assistant Director of Communications, MIT Media Lab @eicats
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Uwe Gutschow VP Digital & Engagement Strategy, Innocean USA @innoceanusa
The Neurochemistry of Brand Love
Quote of the Session:
“Blood, brains and biochemistry. Brands willing to dive into the world of neuroscience, economics, biology & psychology will see a rise in the bottom line.”
People Worth Following:
-Dr. Zak
Dr. Paul Zak Economist @pauljzak
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Harnessing the Power of Tech and Data for Development
Quote of the Session:
“Innovative isn't always new.”
Person Worth Following:
-Chelsea Clinton
Chelsea Clinton Vice Chair Clinton Foundation @chelseaclinton
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EXTRACURRICULARS: CELEBRITY SIGHTINGS, FOOD & DRINKS,
PARTIES, MUSIC & PRETTIES
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Celebrity Sightings
Krysten Ritter @KrystenRitter
Mike Standish @MikeStandish
Brian Malarkey @BrianMarlarkey
Neil deGrasse Tyson @neiltyson
Mindy Kaling @mindykaling
This guy from The Mindy Project
Kevin Bacon @KevinBacon
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Food & Drinks
Two things:
1. Eat at Searsucker. It is life changing. 2. Austin has amazing sushi. Which was unexpected, but delightful.
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Parties
MSLGROUP Tech Party At the Ginger Man
MashBash By Mashable at The Ranch CrowdTap w/White Panda
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Pretties
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THANK YOU