SXSW Trend Report 2016 [EN]

BUDWEISER

The brand promoted its presence through a 3-day-long initiative "Tackle Impossible: A Force for Safer Roads" – a hackaton focused around creating solutions that improve road safety and education about responsible drinking. $25,000 and implementation of their ideas for the best team.

Photo: fastcompany.com

BUDWEISER

The Budweiser exhibit engages multiple senses of the event's participants: hearing (a machine allowing playing tunes using empty bottles), touch (interactive wall allowing for composing music by touching the instruments) and sight (visual arrangements of the brand's space).

Photo: mediafeed.co

BUDWEISER

The Budweiser exhibit engages multiple senses of the event's participants: hearing (a machine allowing playing tunes using empty bottles), touch (interactive wall allowing for composing music by touching the instruments) and sight (visual arrangements of the brand's space).

Photo: mediafeed.co

HBO: SILICON VALLEY

The promotion of the popular series was visible throughout the city – taxis, posters, billboards, leaflets. All bore the logo of Pied Piper (the fictional start-up in the series) and generic photos, with which you could pose at the Mashable House, where HBO had its stand.

Photo: mediafeed.co

HBO: SILICON VALLEY

The promotion of the popular series was visible throughout the city – taxis, posters, billboards, leaflets. All bore the logo of Pied Piper (the fictional start-up in the series) and generic photos, with which you could pose at the Mashable House, where HBO had its stand.

Photo: mediafeed.co

During the Interactive part of the conference a panel discussion with the creators and the main actors from the series was held (recommended!). In this way, HBO promoted the third season of the series.

HBO: SILICON VALLEY

Photo: mediafeed.co

The Mashable House is a must-see destination on the SXSW map each year. This popular brand has gathered several partner brands under its roof, offering their own attractions: Amazon, Facebook, Hasbro, HBO, Qualcomm, Pepsi. Most activations there connected online reality with the real world.

Photo: socialmedianews.me

MASHABLE HOUSE

MASHABLE HOUSE

The Mashable House is a must-see destination on the SXSW map each year. This popular brand has gathered several partner brands under its roof, offering their own attractions: Amazon, Facebook, Hasbro, HBO, Qualcomm, Pepsi. Most activations there connected online reality with the real world.

Photo: mediafeed.co

Qualcomm created and unusual exhibit within the Mashable House, named "Invisible Museum". The seemingly empty exhibition space was based on Augmented Reality solutions, presenting areasof life in which Qualcomm supports its clients every day.

MASHABLE HOUSE

Photo: mediafeed.co

MASHABLE HOUSE

Photo: mediafeed.co

In anticipation of the opening of the Samsung House, long queues of the brand's fans formed in its vicinity from the early hours of the morning. Some had spent the night next to the building. All because of the S7 model, which was the most vigorously promoted and tested product.

SAMSUNG

Photo: mediafeed.co

A separate part of the Samsung house was devoted to a VR section, in which (after long queues) you could test the latest solutions the brand offered in this field. This year, Virtual Reality > Mobile.

Photo: zimbio.com

SAMSUNG

Samsung offered many services for the SXSW participants, but most often they were aimed at the users of this brand's products.

SAMSUNG

Photo: mediafeed.co

You couldn't fail to notice IBM's presence at this year's SXSW. The Cognitive House, which opened for the duration of the event, familiarised the visitors with the capabilities of the Watson supercomputer, used in everyday activities. The whole tour had been customized right from the moment of entry.

IBM

Photo: mediafeed.co

The tour of the IBM house started with a visit to the bar with drinks prepared by Watson. Their type and flavour was adjusted according to the preferences of the "customer", thanks to data contained in a wristband.

IBM

Photo: mediafeed.co

Anything is possible in the Cognitive Studio. Even a robot called Marvin playing "rock-paper-scissors" with people. Interestingly, he did it in unpredictable way and sometimes won.

IBM

Photo: mediafeed.co

VR was an exceptionally "hot" topic at SXSW (one of the three most mentioned on social media according to Sysomos). NYT, which is developing its own platform with VR content, presented their approach to this subject, while emphasizing the technology in the context of all of their business.

NEW YORK TIMES

Photo: mediafeed.co

New York Times was particularly active in the official, panel part of the SXSW. However, the presentations and panels held in the partnership location of the paper enjoyed the greatest popularity.

Photo: Materiały własne

NEW YORK TIMESNEW YORK TIMES

Photo: mediafeed.co

NYT educated the participants of SXSW about their own VR platform and of course distributed the popular, budget Google Cardboards, so you could watch the content posted on the NYT VR.

Photo: Materiały własne

NEW YORK TIMESNEW YORK TIMES

Photo: mediafeed.co

NEW YORK TIMESNEW YORK TIMES

NYT educated the participants of SXSW about their own VR platform and of course distributed the popular, budget Google Cardboards, so you could watch the content posted on the NYT VR.

Photo: mediafeed.co

The producer of the "Mr. Robot" series could boast the largest-scale custom activity in Austin during SXSW. On a popular intersection, in the very centre of all the commotion, they had built a scene outof the show, including a huge Ferris wheel with the series logo and the heroes' hideout.

USA NETWORK: MR. ROBOT

Photo: mediafeed.co

USA NETWORK: MR. ROBOT

The producer of the "Mr. Robot" series could boast the largest-scale custom activity in Austin during SXSW. On a popular intersection, in the very centre of all the commotion, they had built a scene outof the show, including a huge Ferris wheel with the series logo and the heroes' hideout.

Photo: mediafeed.co

USA NETWORK: MR. ROBOT

The producer of the "Mr. Robot" series could boast the largest-scale custom activity in Austin during SXSW. On a popular intersection, in the very centre of all the commotion, they had built a scene outof the show, including a huge Ferris wheel with the series logo and the heroes' hideout.

Photo: mediafeed.co

USA NETWORK: MR. ROBOT

The producer of the "Mr. Robot" series could boast the largest-scale custom activity in Austin during SXSW. On a popular intersection, in the very centre of all the commotion, they had built a scene outof the show, including a huge Ferris wheel with the series logo and the heroes' hideout.

Photo: mediafeed.co

USA NETWORK: MR. ROBOT

The producer of the "Mr. Robot" series could boast the largest-scale custom activity in Austin during SXSW. On a popular intersection, in the very centre of all the commotion, they had built a scene outof the show, including a huge Ferris wheel with the series logo and the heroes' hideout.

Photo: mediafeed.co

Another Samsung stunt, which this time incorporated iconic vehicles – the popular Pedicabs. Something that was an obvious transport alternative for the SXSW participants was augmented by Samsung with new experiences – during the trip you could use a VR headset. Very #smart

VR ON DEMAND: PEDICABS

Photo: mediafeed.co

During the SXSW, Sony promoted its newest prosumer program, Future Lab, the idea of which is to present prototype designs, which are still under development, to collect opinions of the users, and base their further development on the needs presented by the customers.

SONY

Photo: mediafeed.co

One of the most interesting innovations presented at the SXSW was the "Interactive Tabletop” projector which transforms any flat space into an interactive touch table. All this thanks to depth sensors and a motion tracking system, which has been utilised in a prototype device.

SONY

Photo: mediafeed.co

Unusual campaign from The Human Rights Foundation, focused at residents of North Korea. Its creators encouraged donation of the flash-drives received at the SXSW fair. They were to be filled with content about the western world and "smuggled" to the country ruled by the totalitarian regime.

THE HUMAN RIGHTS FOUNDATION

Photo: mediafeed.co

Photo: JWT

KODAK

To promote the Moments application, Kodak, along with the artist Marcos Lutyens, designed a sensory experience based on a photo with a sentimental value for the participant of this event. The installation consisted of two separate rooms.

In the first one, the visitor, with a guide, talked about the value of a specific image. In the second room the visitor met other visitors who had heard the earlier discussion via speakers. Participants in this experiment faced the situation of sharing their privacy with strangers.

Photo: JWT

KODAK

Deloitte decided to redefine the concept of creating music, gathering around one table a few of the SXSW participants. The Audience Reactive Composition installation allowed the participants to compose sounds in cooperation with others present at the table.

Photo: Deloitte

DELOITTE

Participants could control one of the five instruments appearing in different parts of the piece, using unusual controllers.

Photo: The Verge

DELOITTE

The giant among greeting cards manufacturers offered analogue experiences to the visitors within their own space in Austin. "Analog" was also the official name of the whole brand event.

Photo: CoCreate

AMERICAN GREETING

Visitors could use a typewriter, send a hand-written letter, listen to analogue records, take Polaroids, watch a Super 8 film and even create an "analogue GIF” in the form of an animated flip-book composed of their own photographs.

Photo: Fast Company

AMERICAN GREETING

Although the Interactive section of SXSW does not even have a Snapchat account, the filters sponsored by the event partners were something which participants used very often. Conclusion: promoted but unusual filters for a specific event do not put the users off.

Photo: Fast Company

SNAPCHAT

The "Save The American Inventor" campaign aimed to stimulate discussions about the patent system and the protection of intellectual property in the US. Robot INO-V8, built at SXSW, was a tribute to American creators and innovators whose ideas move the world forward.

Photo: Fast Company

INNOVATION ALLIANCE

The "Save The American Inventor" campaign aimed to stimulate discussions about the patent system and the protection of intellectual property in the US. Robot INO-V8, built at SXSW, was a tribute to American creators and innovators whose ideas move the world forward.

Photo: mediafeed.co

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