SXSW, the famous digital festival.

INTERACTIVE 2014 SOUTH BY SOUTHWEST

#SXSWBETC @betcdigital

WHAT IS SXSW?

SXSW INTERACTIVE IS THE LEAD FESTIVAL FOR INNOVATION & CREATIVITY IN THE TECH FIELD

5"

1300

DAYS OF FESTIVAL "FOR EMERGING TECHNOLOGIES, "

CREATIVITY AND NEW IDEAS

40K ATTENDEES

CONFERENCES 2000

SPEAKERS

2M @MENTIONS

IT’S THE BEST PLACE TO GET INSPIRED BY TECH LEADERS, INNOVATORS…

Eric Schmidt Chairman of Google

Stephen Wolfram Inventor of the

Wolfram Alpha answer engine

Neil deGrasse Tyson"Rockstar

Astrophysicist

Dean Kamen Inventor of the Segway and founder of FIRST

STIMULATING ATTENDEES FROM VERY DIVERSE BACKGROUNDS

Bruce Sterling Famous

Sci-fi author

Glenn Greenwald Journalist. Worked on the

NSA/Edward Snowden case

Anne Wojcicki"Founder of 23andMe

Danah Boyd Social media scholar

BUT ALSO AN OPPORTUNITY TO LISTEN TO ACTIVISTS

Julian Assange The Messiah of the internet

Edward Snowden Whistleblower

Chris Soghoian"Activist at American Civil

Liberties Union

THIS YEAR ALSO HAD A FRENCH TOUCH

AND LET’S NOT FORGET GRUMPY CAT

REMINDER OF LAST YEAR

LAST YEAR’S VIBE WAS UPBEAT, POSITIVE & FULL OF HOPE

The makers’s movement The sharing economy

HUMANITY UNLIMITED: THE HUMAN API, WEARABLE TECHNOLOGY AND OMNISCIENCE

ELON MUSK:"HOW TO IMPROVE THE HUMAN RACE

HAPPY HOUR IS

WE LIVE IN A WORLD THAT WE DON’T UNDERSTAND ANYMORE AND IT’S SLIPPING AWAY FROM US

WELCOME TO A NEW DARK AGE? 1

THE WORLD IS INCREASINGLY COMPLEX AND THE DEFINITION OF PRIMARY SKILLS IS SHIFTING

PEOPLE RUN THE RISK OF BEING LEFT BEHIND

«In the automated world, income will go up for people who work with computers and robots, and down for others.» Eric Schmidt - Executive Chairman of Google

THE RIGHT TO OBLIVION IS A THING OF THE PAST

“ The right to oblivion doesn’t exist anymore” Eric Schmidt – Chairman of Google

WE HAVE TO TAKE OUT INSURANCE

FOR WHAT HAPPENS ONLINE"

«We're not far from a world in which people take out insurance policies against things they do or say online» Jared Cohen - Director of Google Ideas

I CAN’T TRUST MY GOVERNMENT TO RESPECT OR DEFEND MY RIGHT TO PRIVACY ANYMORE

Julian Assange Wikileaks founder

« This penetration of the internet by the NSA and GCHQ [British spy agency] is the penetration of our human society. It means there has been a militarisation of our civilian space. A military occupation of our civilian space … is a very serious matter.” »

WE - AS PEOPLE AND ENTREPRENEURS – ARE THE LAST WATCHDOGS

Edward Snowden - NSA whistleblower

«The NSA is setting fire to the future of the internet and you guys are the firefighters.»

“We need a watchdog that watches Congress.”

I CAN’T TRUST PRIVATE COMPANIES WITH MY PERSONAL INFORMATION

«We're pretty sure your data is safe with us. But there isn't a way to be absolutely sure

you're secure.» Eric Schmidt - Chairman of Google

“These companies are advertising companies and privacy is not their primary concern.» Chris Soghoian - Activist

I CAN’T EVEN COUNT ON ACTIVISTS TO FIGHT THE GOOD FIGHT OF PRIVACY

THEY DON’T UNDERSTAND WHAT HAPPENS WITH THEIR PERSONAL INFORMATION

KEEP CALM AND ENCRYPT YOURSELF

CODE CODE 2

AS PRIVACY BECOMES A MAIN CONCERN, SOCIAL TOOLS BASED ON ANONYMITY THRIVE

Secret Value creation: 20M$ Recently made a fund raising of 10M$ last march

Snapchat Value creation: 2M$ Active users: 30 million

Whisper Value creation: 200M$ Users: 2 million users in 2013 1,5 billions of pages view/month

Yik Yak Messenger Value creation: 200M$ Active users: 100 000 in 3 months

BUT WHAT IS ANONYMITY AND CAN I TRUST THESE NETWORKS?

Ephemerality, Anonymity,

Pseudonymity

Fifty Shades of Anonymity

TEENAGERS BECOME THE NEW MASTERS OF BYPASS STRATEGIES

Ici une slide en plus sur ce que raconte Danah Boyde

« […] as this teenager who, every day, when adults connect, delete his Facebook account before, every night, when adults sleep, reactivate to remove again the next day, and so on. Other technic used by teenagers: exchange, in view of all, coded messages that only can understand. »

Danah Boyd - Author of It’s complicated

THEY DEVELOP TACTICS THAT PARENTS WOULDN’T EVEN BEGIN TO THINK OF

I HAVE TO TEACH MY CHILDREN HOW TO PROTECT THEMSELVES

Jared Cohen - Director of Google Ideas

« Parents should have the ‘digital permanence’ conversation with their child before the birds-and-bees talk.»

THE CORE OF THE DEBATE NOW IS A MATTER OF

TRADE OFF /

A NEW MENTAL SHIFT TO MAKE

Do you want a service that is free and user-friendly?

AND GIVE UP OUR DATA TO FUND THE SERVICE

/ BUT PAY FOR IT OR USE SECURE TOOLS THAT ARE IMPOSSIBLE FOR THE AVERAGE PERSON TO USE

Do you want to keep your data

secure?

/

DO I REALLY WANT TO PAY FOR MORE PRIVACY?

«In our data-saturated economy, privacy is becoming a luxury good. Last year I spent more than $2,200 and countless hours trying to protect my privacy » Julia Angwin, New York Times

Blackphone promises to protect you from the NSA, or anyone else looking to check out your private data.

Unveiled at the Mobile World Congress in February, the phone costs $629.

DO I REALLY WANT TO PAY FOR MORE PRIVACY?

NEW PERIMETERS OF EMPOWERMENT

MY BODY AUGMENTED 3 How humanity can upgrade itself

WEREABLES WERE JUST THE FIRST STEP BEFORE EMBEDABBLES

Chairman of Foursquare w/ Google Glass Jawbone Fitbit Google Nexus Watch

WEREABLES WERE JUST THE FIRST STEP BEFORE EMBEDABBLES

Jawbone Fitbit Google Nexus Watch Chairman of Foursquare w/ Google Glass

CELL IS THE NEW HARDWARE

A WORLD WHERE YOU CAN MONITOR YOUR EMOTIONS AND MENTAL HEALTH THROUGH WEARABLE SENSORS

Empathic Threads

COMMUNICATION BETWEEN MAN AND MACHINE IS POSSIBLE AT A CELLULAR LEVEL, OPENING NEW FIELDS OF RESEARCH

Nanotechnology: How can small devices solve big health problems

A WORLD WHERE YOU WILL BE ABLE TO DECRYPT YOUR OWN GENOME

23andMe A genomics company founded by Anne Wojcicki

WELCOME TO THE AGE OF BIOENGINEERED BODIES

Karen Sandler wants her heart implant software to be available in Open Source to allow constant upgrading.

Karen Sandler

CONVERT TO SCIENCE: Science & tech can save the world 4

WE HAVE A DUTY TO INSPIRE YOUNG PEOPLE TO BE SCIENCE AND TECHNOLOGY LEADERS

« A scientist is just a kid who never grew up. » Neil deGrasse Tyson , Rockstar Astrophysicist “As professionals, as parents, as

citizens, the technical community has to be available to reach out to show kids that science is cool, it's fun”

Dean Kamen - Inventor of the Segway and founder of FIRST

FIRST: an association to engage young people in exciting mentor-based programs that build science, engineering and technology skills

FIRST’s Robotics Competition

TEACHING CHILDREN HOW TO CODE IS NOT MADNESS, IT’S THE FUTURE

Yana and Bo Two robots teaching children how to code

Scratch - A free kid-friendly programming language developed by the MIT

Robot Turtles - A board game to introduce 3-years-olds to the basics of programming

THE IDEAL OF A WORLD WHERE PROGRAMMING LANGUAGE WORKS LIKE HUMAN LANGUAGE IS FINALLY COMING TO LIFE

«Imagine a future where there's no distinction between code and data. Where computers are operated by programming languages that work like human language» Stephen Wolfram - Inventor of Wolfram Alpha

HUGE HUMAN PROBLEM

SCIENCE IS NOT JUST FOR SCIENTISTS, IT’S HERE TO SAVE THE WORLD

IT’S THE 21ST CENTURY, AND CAR ACCIDENTS ARE STILL ONE OF THE MOST IMPORTANT DEATH FACTORS

RADICAL SOLUTION

HUGE HUMAN PROBLEM

SCIENCE IS NOT JUST FOR SCIENTISTS, IT’S HERE TO SAVE THE WORLD

IT’S THE 21ST CENTURY, AND CAR ACCIDENTS ARE STILL ONE OF THE MOST IMPORTANT DEATH FACTORS

ERRADICATE CAR ACCIDENTS

RADICAL SOLUTION

HUGE HUMAN PROBLEM

BREAKTHROUGH TECHNOLOGY

SCIENCE IS NOT JUST FOR SCIENTISTS, IT’S HERE TO SAVE THE WORLD

IT’S THE 21ST CENTURY, AND CAR ACCIDENTS ARE STILL ONE OF THE MOST IMPORTANT DEATH FACTORS

ERRADICATE CAR ACCIDENTS

BUILD SELF-DRIVING CARS

RADICAL SOLUTION

HUGE HUMAN PROBLEM

BREAKTHROUGH TECHNOLOGY

SCIENCE IS NOT JUST FOR SCIENTISTS, IT’S HERE TO SAVE THE WORLD

IT’S THE 21ST CENTURY, AND CAR ACCIDENTS ARE STILL ONE OF THE MOST IMPORTANT DEATH FACTORS

ERRADICATE CAR ACCIDENTS

BUILD SELF-DRIVING CARS

10X IT

RADICAL TECHNOLOGY BRINGS RADICAL CHANGE

EVEN PLANET-SIZED PROBLEMS

Google Project Loon Project Loon is a project being developed by Google with the mission of providing Internet access to rural and remote areas. The project uses high-altitude balloons placed in the stratosphere at an altitude of about 20 mi (32 km) to create an aerial wireless network with up to 3G-like speeds.

EMPOWERED CREATIVITY: How it can change the world

5

CREATIVITY IS THE NEW ALGORITHM

TECHNOLOGY CAN SIMPLIFY CREATIVITY

Do you collage the internet ?

IBM «Cognitive Cooking» Truck. Food computation: cooking with a little help from data science can create unprecedented culinary sensations

TECHNOLOGY CAN AMPLIFY CREATIVITY

COMBINING CREATIVITY AND ALGORITHMS

CONCLUSION: KEY TAKEAWAYS FOR BRANDS

PEOPLE ARE AT LOSS WITH NO CONTROL OVER THEIR DIGITAL LIFE WITH FEAR ABOUT THE FUTURE

PEOPLE FEEL LIKE THEY ARE BEING LEFT BEHIND

HOW CAN WE HELP PEOPLE DEAL WITH THE TRADE OFF?

# START WITH GOOD INTENTIONS

# INFORM

# TEACH

# PROTECT

# LEAVE PEOPLE A CHOICE

# BE RADICAL

Big data is still a great opportunity. But if you want to harvest data from

your customers, you’ll have to be very transparent about it and offer

the option to opt out easily.

START WITH GOOD INTENTIONS

“GOOD” IS THE NEW BUSINESS PLAN

TRANSPARENCY TURNED RADICAL

Big data is still a great opportunity. But if you want to harvest data from

your customers, you’ll have to be very transparent about it and offer

the option to opt out easily.

INFORM

GMAIL INFORMS ITS USERS ABOUT HOW THEIR INFORMATION IS BEING USED

Big data is still a great opportunity. But if you want to harvest data from

your customers, you’ll have to be very transparent about it and offer

the option to opt out easily.

LEAVE PEOPLE A CHOICE

OFFER PEOPLE THE OPTION TO OPT OUT

Pinterest tracks its users’ information of course, but the company is keen to assure users that the tracking is completely down with the Do Not Track option.

Big data is still a great opportunity. But if you want to harvest data from

your customers, you’ll have to be very transparent about it and offer

the option to opt out easily.

PROTECT

BRING BACK ANONYMITY TO THE BIG DATA GAME

Big data is still a great opportunity. But if you want to harvest data from

your customers, you’ll have to be very transparent about it and offer

the option to opt out easily.

BE RADICAL

DON’T THINK +10%, 10X IT!

RADICAL SOLUTION

HUGE HUMAN PROBLEM

BREAKTHROUGH TECHNOLOGY

10X IT

10X IT WE SAID

NO MORE RARE EARTH MINERALS ON THE PLANET? LET’S GO MINE ASTEROIDS!

SY NY

Olivier Vigneaux [email protected] @laviematerielle Sébastien Houdusse [email protected] @osebho