SXSW Takeaways for Social Media Club Columbus

HOW

TECHNOLOGY IS

CHANGING SOCIAL

BEHAVIOR@adam3cc

EVOLUTION OF FIRE

EVOLUTION OF INTERFACES

CONTINUING TO EVOLVE

THE “SMARTPHONE CYCLE”

Why T-Mobile?

EXPECTATIONS ARE HIGHER

THAN EVER

Be there NOW…when and where I’m looking.

…when and where I need you.

…before I know I need you.

WHAT IS “THE NOW?”

Facebook = 1 day

Twitter = 1 hour

Where = MY

LOCATION

WHERE IS “THE NOW”

WHAT DOES “THE NOW” LOOK

LIKE?

• Entertainment

• News

• Events

• Deals

• Build/Sustain

Relationships

ONE INTEGRATED STREAM

#bostonmarathon

#prayforboston

Social transforms to be what you need

it to be.

BE THERE WHEN & WHERE I

NEED YOU

WHAT GOOGLE DOESN’T HAVE…

Social Data!

….is creepy

FOURSQUARE UPDATES

WHY FOURSQUARE? API!

• Instagram > Facebook Places

• Twitter & Vine

• Thrillist

• American Express

• Foodspotting

• Quora

BE THERE BEFORE I NEED YOU

HOW TO EMBRACE “THE NOW”

1. Listen to

your

audience

2. Focus on

culture

3. Produce

good,

diverse

content

HOW TO EMBRACE “THE NOW”

4. Operate like

a newspaper

5. Optimize site

and content

6. Build

advocacy

THANKS@adam3cc

PHOTO CREDITS

• http://www.etsy.com/listing/128137176/flint-and-steel-kit

• http://www.escea.com/

• http://www.theverge.com/2012/12/4/3729950/new-york-city-payphone-design-competition

• http://www.washingtonpost.com/blogs/innovations/post/about-those-2005-and-2013-photos-of-the-crowds-in-st-peters-square/2013/03/14/aaf1067a-8cf9-11e2-9f54-f3fdd70acad2_blog.html

• http://www.slashgear.com/

• http://news.cnet.com/8301-1035_3-57578006-94/facebook-home-bold-experiment-or-extreme-bloatware/

• http://thenextweb.com/google/2012/12/05/google-now-adds-travel-destination-weather-local-events-song-id-by-voice-and-more/

• http://www.cnn.com/2012/09/15/showbiz/tv/second-screen-tv-our-mobile-society

• http://www.nytimes.com/2012/06/22/arts/television/the-newsroom-an-hbo-series-from-aaron-sorkin.html?pagewanted=all&_r=0