Artists & Labels Embrace Virtual Worlds Lee Clancy SVP Product Management & GM Direct Revenue IMVU Inc. SXSW - March 16, 2010
Oct 30, 2014
Artists & Labels Embrace Virtual Worlds
Lee ClancySVP Product Management & GM Direct RevenueIMVU Inc.
SXSW - March 16, 2010
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Today’s Session
• About IMVU
• Video: IMVU Rocks!
• Music on IMVU
• Q & A
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An online community where members use 3D avatars to meet new people, chat, create and play
What’s IMVU?
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Company Overview
• Founded in April, 2004
• Based in Palo Alto, CA
• 70 employees
• 3 institutional rounds
• $30M raised
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45M
Business Snapshot
• 3D avatars
• Virtual goods
• 45M registered users
• 10M uniques/month
• $30M+ revenue run rate
• Profitable
Cumulative Registrations
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Attractive Demographics
70% Female
60% 18+ yrs old
60% USA
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User-Generated Content
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3.0M
06/04
12/04
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12/05
06/06
12/06
06/07
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3+ Million Virtual Items
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Celebrating with Mohawks
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Shameless Promotional Plug
We’re Hiring!www.imvu.com/jobs
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Video: IMVU Rocks!http://www.youtube.com/watch?
v=oBGgXN1dFTY
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IMVU Music Store
• We sell music:
– Non-interactive streaming (for use on IMVU
only)
– Downloads (DRM-free MP3)
• Both major label & independent artists
• Catalog includes over 2.4 million tracks
• Launched in November 2008
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Music as Shared Social Experience
Music is an inherently social experience on IMVU:
• Users buy music to listen to it together…
• …and dance, dress up, or play DJ
• IMVU sells it all: dance animations, clothing &
3D furnishings
• 12 million hours listened (since launch)
• 234 million total listens (since launch)
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Music as Retention Driver
Music buyers on IMVU…
• Are typically adult (18+)
• Buy an average of 6 (teens) to 19 (adults)
tracks
• Buy early in their IMVU experience (during
1st week)
• Remain on IMVU 6x longer than non-music
buyers
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Promotion & Artist Development
IMVU is an effective social venue for artist
promotion:
• Album launch support via IMVU (750,000
Facebook Fans)
• Not just a retailer, but a diverse community in
many genres
• Platform for emerging artists via TuneCore
partnership
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Emerging Opportunities
IMVU’s unique music environment enables new
experiences:
• Branded virtual merchandise campaigns with
top artists
• Artist IP + 3D virtual content = new fan
engagement
First time ever: Pink Floyd will allow IMVU “Creators” to build new 3D content using the band’s licensed trademarks
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Q & A