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Page 1: SXSW 2015 - The Human Brain Vs Innovation Overload

1

THE HUMAN BRAIN vs INNOVATION OVERLOAD

3.13.2015 | #brainload

Page 2: SXSW 2015 - The Human Brain Vs Innovation Overload

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Laura McDaniel Jay Wilson Director, Technology @jwsfl

IDIOTS IN CHARGE

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VP, Marketing Strategy

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Page 4: SXSW 2015 - The Human Brain Vs Innovation Overload

4 SapientNitro | #brainload Copyright © 2015 Sapient Corporation

Page 5: SXSW 2015 - The Human Brain Vs Innovation Overload

5 Image Source: Wiki  CC,  US  Navy Copyright © 2015 Sapient Corporation

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6 Image Source: h.p://nakedlaw.avvo.com/how-­‐to/what-­‐pu>ng-­‐on-­‐makeup-­‐while-­‐driving-­‐will-­‐cost-­‐

you.html  

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27,375x 2015

1500 AD

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7 Image Source: Flickr  CC,  Marvin  (PA)

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OUR CONTEXT DEFINES OUR MEANING

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8 Image Source: Flickr  CC,  mocr

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Page 9: SXSW 2015 - The Human Brain Vs Innovation Overload

9 Image Source: LATimes

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10 SapientNitro | #brainload Copyright © 2015 Sapient Corporation

Image Source:

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11 Image Source: Flickr CC, toms_travels

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Page 12: SXSW 2015 - The Human Brain Vs Innovation Overload

12 Image Source: LA Times, Carolyn Coles Copyright © 2015 Sapient Corporation

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13 Image Source: Flickr CC, Kate Raynes-Goldie

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14 SapientNitro | #brainload Copyright © 2015 Sapient Corporation Image Source: Flickr CC, Center  for  Computer-­‐Assisted  Legal  InstrucLon

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15 Image Source: Flickr CC Markus Spring

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16 Image Source: Flickr CC Jamie Berstein

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Page 17: SXSW 2015 - The Human Brain Vs Innovation Overload

17 Image Source: Flickr CC Moyan Brenn

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18 SapientNitro | #brainload Copyright © 2015 Sapient Corporation

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19 Image Source: h.p://nakedlaw.avvo.com/how-­‐to/what-­‐pu>ng-­‐on-­‐makeup-­‐while-­‐driving-­‐will-­‐cost-­‐

you.html  

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“The only way to do great work is to love what you do.”

STEVE JOBS

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20 Image Source: h.p://nakedlaw.avvo.com/how-­‐to/what-­‐pu>ng-­‐on-­‐makeup-­‐while-­‐driving-­‐will-­‐cost-­‐

you.html  

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21 Copyright © 2015 Sapient Corporation

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BUT YOU CAN’T ALWAYS DO WHAT YOU LOVE

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22 SapientNitro | #brainload Copyright © 2015 Sapient Corporation

Image Source: Wiki CC O Van Corven

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23 Copyright © 2015 Sapient Corporation

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24 Copyright © 2015 Sapient Corporation

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25 Image Source: http://upload.wikimedia.org/wikipedia/commons/9/9d/Sir_Tim_Berners-Lee.jpg

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you.html  

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SO HOW DOES THIS HELP ME WITH OVERLOAD?

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27 Copyright © 2015 Sapient Corporation

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ISN’T THIS THE PART WHERE YOU TELL ME WHAT TO DO?

1 2 NO

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28 Image Source: Wiki  CC,  US  Navy Copyright © 2015 Sapient Corporation

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29 Image Source: Make  Mark,  Kath  Karding,  www.makemark.co.uk    

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BECAUSE SOLVING FOR OVERLOAD IS ABOUT PUTTING INFORMATION IN THE RIGHT PLACE

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31 Copyright © 2015 Sapient Corporation

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33 Image Source: Flickr  CC,  Kenny  Louie  

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Image Source: NASA

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35 Image Source: Flickr  CC,  Grant  Baldwin

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THE ADJACENT POSSIBLE

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WHAT TO CONSIDER

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Page 42: SXSW 2015 - The Human Brain Vs Innovation Overload

42 Image Source: Flickr  CC,  Hege

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Page 43: SXSW 2015 - The Human Brain Vs Innovation Overload

43 Image Source: Flickr  CC,  Grant  Baldwin

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Page 44: SXSW 2015 - The Human Brain Vs Innovation Overload

44 Image Source: Flickr  CC,  Grant  Baldwin

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45 Image Source: Flickr  CC,  KrisLna  Alexanderson

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QUESTIONS?