SWOT & Competitive Analysis

Xin Ru Pan

SWOT ANALYSIS

Strengths■ Strong customer services– Friendly and welcoming staffs■ Internal communications ■ Strong customer relationships■ Partnership ■ Student – teacher ratios are small■ Native teachers

Strengths Con’t

■ Dynamic classes: play-based ■ Discounts ■ Location, low cost■ 2 subjects■ 100% positive feedbacks■ WJZ TV 13 Baltimore placed

FwFL on the “Best Language Classes in Baltimore”

Weaknesses■ Not as technologically advanced ■ Busy, not being able to take care of

all customers■ Lack of experience ■ Location ■ Small and not recognized ■ Clients may not pay on time

Opportunities ■ Summer session■ Improved website■ Growth of marketing via social media■ New language■ Partnership■ FunAbroad

Threats

■ Stronger brand name competitors ■ Schools offer classes■ After school programs ■ Bad economy, less children enrolled ■ Weather

Recommendations■ Website

-- Fun with Foreign Language

■ Mobile website■ Social media

-- YouTube-- Facebook-- Instagram-- Twitter

Recommendations

■ Flyer-- Local schools/ community colleges-- Local churches-- Local libraries-- Local grocery stores

COMPETITIVE ANALYSISThe Language Project

Products/Services■ Interactive Spanish programs for

kids ages 2 to 15 years old ■ Through play-based activities ■ 70 locations, 5 states

--Maryland: 16 locations--Iowa: 7 locations--Missouri: 23 locations--Kansas: 2 locations--Nebraska: 22 locations

Products/Services■ Levels/classes:

--Toddler-Pre-K (Ages 2-5)*Introductions I (Chimps) & II (Lions)

--Elementary*Level I (Explorers)*Level II (Adventurers)*Level III (Musketeers)*Level IV (Nebraska, Lincoln)

■ Each level have 30 lessons■ One hour

Products/Services

■ Prices various among locations■ Baltimore, Maryland:

Number of Classes Price

33 $450

34 $472.50

36 $472.50

59 $441

Products/Services

■ Summer Camps- Immersion Ranch

*Different countries inthe wild wild west

- Immersion Island*Island, pirates, hiddentreasures

- Under the Sea*Sea creatures, colors, numbers

- Immersion Passport*Culture in different countries

Products/Services

■ Private & Group Instruction

Number of Students Once Weekly Twice Weekly Session Length1 $400 $700 10 weeks

2 $500 $900 10 weeks

3 $600 $1,100 10 weeks

References■ https://languageprojectkids.com/about-tlpkids/■ http://www.funwithforeignlanguage.com/