SWOT AND POLC ANALYSIS

PRESENTED BY:• Aleena Haqqi (15002231005)

• Noor Ul Saba (15002231004)

• Kafila Kousar (15002232001)

• Afia Nadeem (15002232004)

• Fatima Abbas (15002231009)

PRESENTED TO :• Sir Abdul Ghaffar

DATED :• 16th may, 2016

MANAGEMENT FINAL PROJECT

Liberty Mills Limited Karachi, Pakistan

INTRODUCTION TO COMPANY

Established in 1964

One of the largest Textile processing & production unit in Pakistan

Production capacity of about 500,000 square meters of fabric per day.

Purpose of establishment was t to cater the demanding needs of the fashion industry and to establish its name as a producer & exporter of quality fabric.

Follows Principles of Management strictly in 90% of its departments.

SWOT ANALYSIS

STRENGHTS

Economical rates.

Production capacityof 500,000 square

meters of fabric per day.

Home accessories and clothing are

necessities of humans.

Product exposure to people at

exhibitions.

This organization has a well-known

reputation in society with one of the reasons is its an ISO 9001-2008, OCS

100/OCS Blended Standards, Oeko-Tex Standard 100 and SA 8000:2008 Certified

company.

CIRTIFICATES

STRENGTH

It is best from its

competitors.

Export Quality products

Wide range of products

specialized in the processing

of Woven & Knit fabric

TexWorld: We have been

participating in Texworld, Paris since

2007.

Heimtextil, Frankfurt: We

have been participating in Heimtextil,

Frankfurt since 1992.

WEAKNESSES:

• Not widely known (in all areas of Pakistan).• Apparently not associated with any brands• Mostly involve in export not in local business.• Less no. of outlets in Pakistan.• Less involvement of employees and their exposure to research and

innovations.

PRINTING: If there will be no attention to detail of managers as

well as employees then production will be no better.

DYEING: This weakens organization because of

mismanagement of color scheme, poor utilization of energy system,

ignorance of its workers.

SPINNING: Poor utilization of raw materials, poor fibre mixing

results in low yarn qualities as a result products will be with no

more good quality

OPPOTUNITYChanges as per the demand of products by the customers

They find an opportunity to get more publicity when they launch their old stock of products with affordable prices

Association with brands

More no. of outlets in Pakistan and other countries

Online access to customers and clients

Increased product range

THREATS

They have security issues because of the

location and size of the

organization.

Threat of being bank erupted or

fooled from others for which

they pay attention to detail

Wide range of competitors in the market

Security problems in the shipments

and exports.

Threats

Delayed shipments may result in loss

due to legal or environmental

changes.

Decreasing economy of

Pakistan.

Increasing terrorism in

Pakistan.

Less availability of energy sources due to energy

crisis in Pakistan.

PLANNING

PLANNING AND VISION

Defining goals, establishing strategy and development of Plans.

Type of Planning

In Liberty Textile Mills overall formal planning is followed but informal planning is also followed at some managerial or sub managerial levels.

VISION

Seeing their textile-processing unit as a model of premier textile processing in the emerging markets.

Improving its effectiveness for total customer satisfaction.

Wish to play a leading role in the textile sector.

MISSIONS (objectives)• LONG TERM OBJECTIVES

A mission to turn around performance of company into sustainable growth for the benefit of its stake holders

• SHORT TERM OBJECTIVES

Establish sustainable and equitable growth and prosperity of the company.

To strive hard for boosting exports of country to earn more and more foreign exchange to rebuild economy

. PRODUCTS

Specialized in Woven & Knits, Starting from T-120 thread count to T-400 thread count 100% Cotton Satins, Cotton and Poly Cotton Percales, 100% Cotton Twill (Stretch / Non-Stretch), Drill, Canvas, BFC, Oxford, Herringbone, Dobby etc. etc

PRODUCTION FACILITY

• Liberty Mills Limited production facilities are capable of:

1. Printing and Dyeing 500,000 square meters per day.

2. Well-known for the finest printing

3. State of the Art dyeing is possible

4. processing equipment includes latest Printing Machines

5. Their production had increased more than 2,50 ,000 pieces per month

Design Development

Dyeing

Stitching Printing

1. DESIGNING DEPARTMENT

a) Liberty Mills Limited have in-house design department, equipped with the latest technology and the best designers.

b) Team of designers and stylists create designs for clients as per their requirements.

2.DYEING DEPARTMENT

State of the Art Dyeing is possible in pigment, reactive, soluble sulphur and VAT dyes. Beside finishes, various other treatments such as stain release, water repellent,fire retardant, anti microbial and crease recovery are possible.

3.STITCHING DEPARTMENT

Liberty Mills Limited Stitching department is one of the largest cut and sew facility in the industry with great range of modern machineries.

Their monthly stitching capacity (product wise) as follows:

4.PRINTING DEPARTMENT

Liberty Mills Limited is well-known for the finest printing in this part of the world and can that print with such diversity using pigment, reactive, puff / foam print techniques.

Production Expansion

a)250,000 pcs per month.

b)more than 500 machines

Partner to the Leading American Healthcare Company

ORGANIZING

WHAT IS ORGANIZING?

Function of management that involves developing an organizational structure

& allocating human resources to ensure the accomplishment of objectives.

The structure of the organization is the framework within which effort is

coordinated.

Provides a graphic representation of the chain of command within an

organization

IMPORTANCE OF ORGANIZING(MATRix Based STRUCTURE)

ORGANIZATIONAL STRUCTURE

• Imran Shekhani

Director at Liberty Mills Limited

• Commands flow from upper level to lower level

• For each task a well educated and experienced person is allocated

• Focus on sales, product quality and customer service

WORK SPECIALIZATION

For specific jobs specified workers

are hired

Qualified and well experienced workers perform

their jobs according to

their field

Such as:

• Production facility

• Designing

• Dying

• Stiching

STITCHING CAPACITY

Product / Item Quantity / Month

• Woven Bed Linen 520,000 Sets

• Bed in a Bag 75,000 Sets

• Knitted Duvet Cover Sets 100,000 Sets

(narrow width only)

• Curtains 100,000 Sets

• Table Linen 50,000 Pcs

• Thermal Blankets 150,000 Pcs

STRUCTURE AND NETWORKING

Mechanistic, rigid and

tightly controlled.

Team based

matrix-project

structure

boundary less

structure

DEPARTMENTALIZATION OF LIBERTY MILLS• FUNCTIONAL

• GEOGRAPHICAL

• PRODUCT

• PROCESS

• CUSTOMER

DEPARMENTALIZATION

EMPLOYEE’S IMPORTANCE

• Employees are allowed to do research but the selection of materials and products depends on the selectors

• Safety of employee & comfortable enviroment is guaranteed

• Less work load & is divided

TECHNOLOGY ADVANCEMENT

• Most advanced & appropriate technology.

CUSTOMER SERVICE

• Customer service & demands are on the top priority list

• Changing Customer demands are a necessary part of their organization

• Company provides facilities & product exposure to customers

• Most of the products are of export quality

FORMALIZATION

• Rules and procedures are followed , the formalization structure consist of a hierarchical, top down reporting and decision-making structure, it also include multiple layers of supervision, operational supervisors, top level directors, or department heads and middle managers.

LEADING

LEADING

A process of who have authority to influence others

STYLE OF LEADERSHIP

• Democratic Style

involvement, high participation, feedback

• During crisis, the owners or top management Muhammad Ashraf Makati and his legal advisors) held meeting .

• Follows democratic leadership style

LEADERSHIP PARTICIPATION MODEL

• DECIDE :

• CONSULT INDIVIDUALLY:

• CONSULT TO WHOLE GROUP:

• DELEGATING TO GROUP:

• They pay special attention to following terms

• Decision significance

• Importance of commitment

• Group support

• Likelihood of commitment

• Team competence

ROLE OF A LEADERACCOUNTABILITY

RESPONSIVE TO THE GROUP’S NEEDS

SHARP PERCEPTION

SELF-ASSESSMENT( FOCUS OF LEADERS)

TRANSACTIONAL LEADERSHIP STYLE

TRANSFORMATIONAL LEADERSHIP STYLE

EMPOWERING EMPLOYEES

CONTROLLING

CONTROLLING

Monitoring activities, making standards, comparing against

standards.

Taking actions to correct deviations from standards.

Types of Control

Market control by making standards

Clan control

THE OVERALL CONTROL PROCESS

They measure actual performance of their employees after every thirteen weeks.

They compare actual performance against a standard, as described earlier.

By using strict techniques they measure performance three times in a year.

They take immediate actions to correct deviations

CONTROL PROCESS

Empowering employees

Their stepwise control systems provides managers with information

and feedback on employee’s performance.

Protecting the workplace

Controls in Liberty Mills enhance physical security and help minimize workplace disturbance.

HOW DO THEY MEASURE?

Sources of Information:

Personal observation

(from top to lower management)

Statistical reports

(prepared on annual basis)

Oral reports

Written reports

(twice in a year)

WHAT DO THEY MEASURE?

Employee satisfaction

and turnover

Costs, output, and

sales

ProductivityAnalyzing

their budget

Controlling interactions

with customers

PRODUCTIVITY

• It is the overall output of goods or services divided by the inputs needed to generate that output.

• Output: sales revenues, number of outlets.

• Inputs: costs of resources (raw materials, labor expense, and facilities)way of managing things.

• Usually we take productivity as a measure of how efficiently employees do their work.

ANALYZING THEIR BUDGET

• An ideal Budget Analysis includes following terms:

• Quantitative standards

• Deviations

• Other Measures

• Such as improving performance etc.

• Economic Value Added (EVA)

• How much they can invest financially.

• Market Value Added (MVA)

• How much they are demanded by market (international level).

FEEDFORWARD CONTROL

• It is a control that prevents anticipated problems before actual occurrences of the problem.

Feedback Control

It is a control that takes place after an activity

is done.

It is a corrective action which is after-

the-fact, when the problem had already

occurred.

They use it when employee theft

occurs in a department.