Swot Analysis (Cindy Larasati Sihotang & Nabila Zarfalina Aksara)

7/26/2019 Swot Analysis (Cindy Larasati Sihotang & Nabila Zarfalina Aksara)

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SWOT ANALYSIS

MADE BY:

CINDY LARASATI SIHOTANG

NABILA ZARFALINA AKSARA


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THE DEFINITION OF SWOT ANALYSIS

Strength

Weaknesses

O!rt"n#t#es

Threats


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SWOT ANALYSIS HISTORY

What was necessary was the sorting of the

Issues into the programme planning categories

of:

C"st!$erA%$#n#stra

t#!n

&r!'essD#str#("t#!

nF#nan'e

&r!%"'t


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THE &)R&OSE OF SWOT

ANALYSIS

1

2

Strateg* B"#+%#ng

Mat'h#ng an%C!n,ert#ng


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WHEN TO )SE SWOT ANALYSIS


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INT!NAL AN"

#T!NAL $A%TO!S

$inancial resources&hysical resources'uman resourcesAccess to naturalresources

%urrent processes

(ar)et tren*s

conomic tren*s$un*ing"emographics!elationships withsuppliers an* partners&olitical+ en,ironmentalan* economicregulations

INT!NAL #T!NAL


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HOW TO &ERFORM

SWOT ANALYSIS


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FO)R ELEMENTS OF

SWOT ANALYSISStrength

Weaknesses

O!rt"n#t#es

Threats


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THE SWOT MATRI-

Strengths Weaknesses

Opportunities S-O strategies W-O strategies

Threats S-T strategies W-T strategies


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A SWOT ANALYSIS OFCHARTERED ACCO)NTANTS

Strength

Weaknesses

O!rt"n#t#es

Threats


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ACCO)NTING FIRM

MARKETING &LANStrength

Weaknesses

O!rt"n#t#es

Threats


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SWOT ANALYSIS FORBOOKKEE&ING . TA- COM&ANIES

Small -usinesses trying to gain acompetiti,e a*,antage on in*ustry

giants must continually analy.e each

facet of the company strategy an*operations/ The SWOT analysis can

help *e,elop a plan for the future -yre,iewing the organi.ation0s

strengths+ wea)nesses+ opportunitiesan* threats/ The SWOT analysis

consi*ers internal an* eternal issuesin*i,i*ual to each company/

oo))eeping an* ta companiesshoul* e,aluate tra*e speci3c factors

for an e4ecti,e in*ustry analysis


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HOW DO THE F)NCTIONS OF ASWOT ANALYSIS WORK

TOGETHER/


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SWOT ANALYSISTECHNI0)ES

S!$e e!+e1n% #t

%#2'"+t t!#%ent#3* the#r

ers!na+strengths4

Or 5r#te %!5n a+#st !3 *!"rers!na+

'hara'ter#st#'s 6as *!" see

*!"rse+3 an% as

!thers see *!"

Re%"n%an'*#tse+3 #s a

%e1n#te threatrather than an

!!rt"n#t*3!r $!ste!+e4

When athreat #sa+s! an

!!rt"n#t*


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5SINSS (ANA6(NT SWOTANALYSIS


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W'AT "OS A SWOT ANALYSIS "O $O! A5SINSS7

E,a+"at#ngB"s#ness

Weaknesses


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8ui.

Here are SWOT ana+*s#ses 3r!$ Frank+#n . M!!re LCC4 Let7s'+ass#1'ate the 3!++!5#ng state$ents t! the ar!r#ate '!+"$n8Strengths+ Weaknesses+ O!rt"n#t#es+ Threats9

A core of %&As that ha,e esta-lishe* soli* reputations within our mar)et

eing percei,e* as a non9progressi,e+ too tra*itional 3rm an* may-eo,erloo)e* as a ,ia-le option for new clients/

6rowth that is occurring in three in*ustries where we possess epertise;healthI&O? percei,e theymust use a national accounting 3rm/


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Interna+ Eterna+

Strengths Weaknesses O!rt"n#t#es Threats


19/19

Than) You

Swot Analysis (Cindy Larasati Sihotang & Nabila Zarfalina Aksara)

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