Swot Analysis

7/21/2019 Swot Analysis

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SWOT Analysis

Strenth

Weakness Opportunities T


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SWOTAnalysisOppurtu

nity

Threats

Streng

ths

Weakne

ss

A STRATEGIC used to evalu

STRENGTHS,WEAKNESSESOPPORTUNITI

THREATS invo!o"e#tIt involves so'"e#tives o$ ventu!e o! identi$%in& th

and E(TERNA)i&ht a*e#t t

It !ovides inthat is h)at#hin& t!esou!#es #aa'ilities

#o)etitive

What is SWOTAnalysis?


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INTERNAL -S. E(TERNAL

STRENGTHS AND WEAKNESSES ARECONSIDERED INTERNAL /ACTORS0001EANING 2OU AS THE 3USINESS OWNER

CAN CONTROL THE1. HOW 2OU 1ANAGEOR 1ARKET THE 3USINESS CONTROLSWHETHER IT IS A STRENGTH ORWEAKNESS

OPPORTNTES AND THREATSARE CONSIDERED EXTERNAL/ACTORS0001EANING 2OU HA-ELITTLE CONTROL O-ER THE1. IT

IS 2OUR 4O3 AS A 3USINESSOWNER TO RESPONDAPPROPRIATEL2 .

T

N"#,


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STRENGTHS

"hara$teristi$s o% the &usiness or a tea'that gi(e it an a)(antage o(er others inthe in)ustry*

Positi(e tangi&le an) intangi&le attri&utes+internal to an organi,ation*

-ene.$ial aspe$ts o% the organi,ation orthe $apa&ilities o% an organi,ation+ /hi$hin$lu)es hu'an $o'peten$ies+ pro$ess$apa&ilities+ .nan$ial resour$es+ pro)u$ts

an) ser(i$es+ $usto'er goo)/ill an) &ran)loyalty*

E0a'ples 1+ Well1kno/n &ran) na'e++#o/er $osts 2ra/ 'aterials or pro$esses3+Superior 'anage'ent talent+ -etter'arketing skills+ Goo) )istri&ution skills+"o''itte) e'ployees*


GDE 4ESTONS5 WHAT AD6ANTAG

"O8PAN7 HA6E? WHAT DO 7O DO

AN7ONE E#SE?

WHAT N4E R7O HA6E A""ESS

WHAT 9A"TORS 8:GET THE SA#E;


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WEAKNESSES

"hara$teristi$s that pla$e the .r' ata )isa)(antage relati(e to others*

Detra$t the organi,ation %ro' itsa&ility to attain the $ore goal an)in


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OPPORTUNITIES

"han$es to 'ake greater pro.ts in theen(iron'ent 1 E0ternal attra$ti(e

%a$tors that represent the reason %oran organi,ation to e0ist = )e(elop*

Organi,ation shoul) &e $are%ul an)re$ogni,e the opportunities an) graspthe' /hene(er they arise*Opportunities 'ay arise %ro' 'arket+$o'petition+ in)ustry>go(ern'ent an)

te$hnology*E0a'ples 1 Rapi) 'arket gro/th+"hanging $usto'er nee)s>tastes+ Ne/uses %or pro)u$t )is$o(ere)+ E$ono'i$&oo'+ Sales )e$line %or a su&stitutepro)u$t *

GDE 4ESTONS5

WHAT ARE THETRENDS 7O ARE AW WHAT GOOD OPEN

HA6E?

What is SWAnalysis?


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THREATS

E0ternal ele'ents in the en(iron'entthat $oul) $ause trou&le %or the&usiness 1 E0ternal %a$tors+ &eyon) anorgani,ations $ontrol+ /hi$h $oul)pla$e the organi,ations 'ission oroperation at risk*Arise /hen $on)itions in e0ternalen(iron'ent @eopar)i,e the relia&ility

an) pro.ta&ility o% the organi,ations&usiness*

E0a'ples 1 Entry o% %oreign$o'petitors+ "hanging $usto'ernee)s>tastes+ Ri(al .r's+ a)opt ne/strategies+ n$rease) go(ern'entregulation+ E$ono'i$ )o/nturn*

GDE 4ESTONS5 WHAT O-STA"#ES D WHAT S 7OR "O8

THAT 7O SHO#D

A-OT? S "HNGNG

THREATENNG 7OR



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SED N AN7DE"SON18AKNGSTATON WHEN A

DESRED ENDSTATE O-BE"T6ECHAS -EEN DE9NED

USE O/ SWOT ANAL2SI

SED "REAT

RE"O88EON DR

6A-#

STDSED N PRE1"RSSP#ANNNG AND

PRE6ENT6E"RSS

8ANAGE8ENT


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WEAKNE

Hi&h t!ainin& #oststu!nove!.

Not )u#h va!iation!odu#ts .

5ualit% #on#e!ns doe!ations.

/o#us on 'u!&e!s 6on healthie!

otions $o! thei! #

Co))unit% o!iented Glo'al oe!ations all ove! the o!ld Cultu!al dive!sit% in the $oods E7#ellent lo#ation Asse)'l% line oe!ations.

STRENGTHS

NTERNA#

1a!8etin& st!ate&ieeole $!o)

s)all #hild!en to a Lasuits $o! o*e!in The vast a)ount o

!estau!ants thata!e oen as #o)

Don tu!n in e#onoa'ilit% to eat

THREA

Oenin& )o!e "oint ventu!es. 3ein& )o!e !esonsive to healthie!

otions. E7andin& on the adve!tisin& on 'ein&

)o!e so#iall% !esonsi'le E7ansions o$ 'usiness into nel%

develoeda!ts o$ the o!ld.

OPPORTNTESETERNA#

8$ Donal)sSWOTAnalysis


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3ERNARDO GANOTICEANA 1ARIE ASUNCION.

Swot Analysis

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