switched-on uk Introduction

Cloud-based CRM software

*7 day-a-week inbound & outbound call centre

Websites, Email Marketing & Video that generates leads

Research & Strategy to optimise lead generation

Introducing switched-on group services

* Not available in UK until April / May 2010

Introducing switched-on group

Established in 1997, switched-on group specialises in

delivering the World’s best lead generation and lead

management solutions.

• 20 seat call centre (inbound & outbound) – Australia only

• 7 member technical creative team including HD video studio

• 10 full time database developers and support

• 8 member client services team

• Sales and support offices in Australia, UK & USA

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Managing the lead throughout the consumer buying process

Lead identification:

• Inbound call centre management• Web form integration into Runway• Lead delivery by Runway alert (email, sms)• Lot browser and product management in

Runway• Website/banner development• Comprehensive marketing reporting

across lead source etc

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Managing the lead throughout the consumer buying process

Lead management:

• Runway escalation process when lead not attended to in SLA

• Email marketing• House and land package emails with

website integration• Manage inbound and outbound

communication• Full response tracking and reporting

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Managing the lead throughout the consumer buying process

Sale – Runway & iScope:

• Runway Online quotation and acceptance• iScope Builder and Consumer portal• Runway portals to manage contract

exchange• Satisfaction surveys via Runway• Segmentation and tracking to identify next

sales process

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Case Study 1 – Dennis Family Homes

switched-on group offers full Sales

Pipeline service including:

• New website 2003, 2008.

• Comprehensive SEO programme.

• Runway CMS and lead management

software.

• Inbound phone/web form

management. 7

Case Study 2 - Apple

Developed 4 minute video to promote the MacBook range to reseller network:• Email - MacBook Pro – The Smarter Business Solution.

• Video- How the Macbook Prois great for business.

• Website highlights:– Macbook Range– Desktop Range– Server and Networking– Business Software– Contact links– Refer a Colleague 8

Case Study 3 – Icon Business Solutions

Developed Runway to manage UK and Australasia-based franchise model:• Marketing - full range of e-marketing material including

dynamic flash animation.

• Franchisee- each franchisee has access to only their data and a centrally co-ordinated suite of marketing materials. They are supported by a UK based Support Team.

• Seminars – Runway manages all UK based seminar activity.

• Other Tools – website, newsletter, currently developing a franchisee website portal. 9

Case Study 4 – National Friendly

Oldest savings institute in UK using Runway to manage IFA network activity:• IFA’s – Runway used by internal telesales team to

manage relationships with IFA network.

• Quotes – Runway used to provide product quotes direct to IFA’s and track activity.

• Automated Reporting – Runway produces a series of automated reports to the senior management team on a daily basis of quote activity.

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Lands February 2010

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Background

Since 1997 the switched-on group has offered the technology and communication

resources to maximise results from your pipeline: from leads to sales using the

Runway platform.

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How do we do it?Software - Unlike other software tools, Runway manages all aspects of the Sales Pipeline:• superior data management

• easy and quick-to-use quotation tools

• advanced email and online marketing

• sophisticated campaign management

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Runway is perfect for:1. Heavy users of email and online marketing.

2. Channel marketeers who want to empower resellers with branded professional communication tools that help to grow their business.

3. Lead generation focused companies who want a single supplier for technology and communication logistics that maximise results from their sales Pipeline.

4. Companies with complex corporate structure or multiple products/services/databases who want a clean single record - multi relationship database.

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Email and online marketing

Runway features an advanced self manageable upload-to-send email production system.

Alternatively, we can manage your email marketing for you – from design to campaign management.

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Email marketing software includes: • Load design from any third party design application

• Intuitive “photo album” style email library navigation

• HTML/live preview split screen view of email templates

• Ability to map multiple links onto images

• Ability to “cut-up” emails from single image design

• Multi-part format, all online viewable

• Make any design into a newsletter featuring articles

• Add articles to locked design template feature

• Comprehensive QA and spam check process

• Flexible “multi-product” opt-out function

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Managing the Pipeline Runway web-based software co-ordinates and empowers your sales team to generate the highest revenue outcome, including:

•Easy-to-use contact management for companies, contact, notes

•Helpful tools such as Google maps and company search

•Data entry de-duplication tool that searches for contacts and companies

•Sophisticated email and online marketing sales tool

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Managing the Pipeline The easiest and quickest quotation solution you’ll ever use:– One page quotation builder

– Product database with API to external databases

– Branded email approval function

– Automatic PDF quote creator

– Sophisticated reporting.

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Multiple Sales Pipelines for the same company and contact

• Build multiple Sales Pipelines and related statuses for each contact and company.

• For example, you may have a contact or company that is a “customer” in Runway for one product, yet “opted out” for another and a “hot prospect” for the third - all visible from one screen.

• Granular security access control at both the group and user level.

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Data hygiene will save money and your reputation

• Eliminates customer record duplication where a company has multiple relationships or sales opportunities with the same customer.

• Active de-duplication technology prevents data duplication and eliminates the massive costs incurred in repairing data.

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Finally, a data structure that mirrors the way your business is structured.

Database structure that mirrors any real world situation– Ability to build a database

(group) security structure that mirrors every type of business structure, such as: parent, child, company, division, subsidiary, product or service.

– Features a single page view of the database structure and related record counts.

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Runway Data• Runway is a web-based application that is

licensed as ‘software as a service’ (SaaS).

• Our Servers are hosted with PowerNet in a secure location in Milton Keynes. We also have facilities in Australia and USA.

• All data is backed-up nightly – we keep 7 day backups for disaster recovery purposes.

Switched-on UK Limited

* Not available in UK until April / May 2010

Lodge FarmOrlingbury RoadISHAMNorthantsNN14 1HW

Tel: 0870 240 1237Email : [email protected]: http://www.switched-on-uk.net