How to Change Things When Change is Hard SWITCH
How to Change Things When
Change is Hard
SWITCH
Change
• Think about a current challenge
• Record:– Information or data you are gathering– How you are analyzing the situation– Your motivation for change– Your feelings or emotions about the change– Tension between thinking and feeling about the change
CLINIC ICOST PER DATA-POINT
CLINIC IIREPUTATION
CLINIC IIIINNOVATION
In order to effect change you must appeal to the motivation of the elephant and capitalize on the direction of the rider.
Quotables:
“For individuals’ behavior to
change, you’ve got to influence not only their
environment but their hearts and
minds.”
THE RIGHT SIDE OF THE BRAIN
•Emotion•Art•Music•Creativity• Intuition• “Heart”
THE ELEPHANT
THE LEFT SIDE OF THE BRAIN: Logic, Language, Science, Math, “Mind”
THE RIDER
Three Surprises About Change
Surprise #1:
“What looks like a people problem is
often a situation problem.”
People with larger buckets ate 54% more popcorn than those
with medium size buckets.
Surprise #2:
“What looks like laziness
maybe exhaustion.”
Three Surprises About Change
People who had just exercised restraint were less
persevering in problem-solving.
They gave up in less than half the time with fewer than half the attempts of those with similar ability who had not been
tempted before the test.
Where are we going?
It’s not up to me, I am just doing my job.
Hoo boy! I sure hope the big guy knows where we
are goingI guess we
should have stayed on the path
Surprise #3:
“What looks like resistance is often lack of
clarity.”
Three Surprises About Change
The campaign for 1% milk successfully changed
purchasing habits in the USA and improved health.
Direct the Rider– Find the bright spots– Script the critical moves– Point to the destination
Motivate the Elephant– Find the feeling– Shrink the change– Grow your people
Shape the path– Tweak the environment– Build habits– Rally the herd
Framework