SWITCH KAL EISH A WALKER
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SWITC
H
KA
L EI S
HA
WA
L KE
R
CHAPTER ONE
Situations (people problem/situation problem)
The “Elephant” the emotional side (instinctive, pain, pleasure)
The “Rider” the leader rational side (reflective or conscious system)
People resistant to change
Self-control exhaustible resource
Direct the rider, motivate the elephant and shape the path
CHAPTER TWO
Make a difference
“TBU” true but useless
Bright spots (action plan)
Analysis paralysis
CHAPTER THREE
Decision paralysis (too many decisions)
Ambiguous goals into concrete goals
Script critical moves: unblock revenue, minimize up-front cash flow, faster and better than the rest and use what you got (spend less and make more)
“PCIT” Parent-child interaction therapy- tries to disrupt the escalating cycles of force and frustration that characterize abusive situations
Clarity dissolves resistance
CHAPTER FOUR
Speak their language
Ex: 1st graders=3rd graders
“BHAG” Big hairy audacious goal- tackle your goals (deadline)
“SMART” goals- specific, measurable, actionable, relevant and timely
Rider: script critical moves
Elephant: motivate, shrink change, shape path, build habit, point to direction, appeal to identity, rally herd, inspiration and rationalization
CHAPTER FIVE
“Tar-Zhay” (Target)
Robyn Waters (M&M’s)
Not Analyze - Think- Change, but rather See- Feel- Change
Video game: Remission(getting life back)
Find feeling, grow people, build habits and tweak environment
Self-evaluation
CHAPTER SIX
Shrink the change
Ex: maids (doing exercising while working)
Instead of “raising bar” “lower bar” to achieve goals
Ex: 5 min room rescue
Debt Snowball-pay off debts smallest to largest (min payment then extra $ goes toward debt
Set victory that’s fast, achievable and visible=small win leads to big WINS
Build networks
Self-reinforcement
Live for today’s opportunities
What’s the next action?
CHAPTER SEVEN
Grow your people
“Pride campaigns”(people feel good and BIG). Innovator
Consequence model- costs & benefits of options. Choices that maximize satisfaction (rational & analytical approach)
Identity model- who am I, what kind of situation is this and what would someone like you do in this situation?- (how most people vote)
Study what’s working instead of what’s not working
Success involves failure. EXPECT it.
Fixed mindset – abilities are like static. Avoid challenges
Growth mindsets- abilities are like muscles. Face challenges. Businesses prefer.
Ex: Tiger Woods
CHAPTER EIGHT
Tweak environment
Change/shape peoples behavior
“Fundamental Attribution Error”- in our inclination to attribute peoples behavior to way they are rather than situation they’re in
Concrete instructions=results
Key periods of time: pre-event, Event, post-event
CHAPTER NINE
Build habits- behavioral autopilot allow good behaviors to happen
Action trigger- effective in motivating action
Situational trigger- create instant habits
Habits to advance mission
Checklists educate YOU
CHAPTER TEN
Rally the herd
Look to others to know how to act in certain situations (social signals)
CHAPTER ELEVEN
Keep the switch going
Single step doesn’t guarantee long journey
Reward each step you make
Change isn’t an event; it’s a process
Change is ubiquitous
NOW MAKE THAT SWITCH
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