SwissWEEK photobook 2014

SwissWeek Shanghai 2014 Highlights

Summary

1. Swissweek Shanghai 2014 Introduction 1.1 Swissweek Concept 1.2 Patronage of the Consulate General of Switzerland in Shanghai 1.3 Support from the Swiss Institutions in Shanghai

2. Facts and Figures 2.1 Swiss Industries Representation 2.2 Media Coverage 2.3 Visibility

3. Sponsors and Participants Presentation 3.1 Sponsors 3.2 Exhibitors 3.3 Partners

4. Swissweek Activities & Performances 4.1 Opening Ceremony 4.2 Alphorn performances 4.3 “Swissweek Village”

5. Thank you

6. Contact Information

1. Swissweek Shanghai 2014 Introduction

1.1 Concept

Swissweek China’s mission consists of offering a free entrance exhibition to a large public in different key cities of China to increase awareness of Switzerland, promote its culture and traditions and exchange about its expertise in key sectors such as high-tech, education, sciences, environmental protection and sustainable cities development.

“The one and only live platform for Chinese People to experience

Swiss Culture and Products in China.”Furthermore, the Swissweek China provides an enhanced platform for Swiss brands to meet their existing and potential customers in China, promote their brand and company’s image and directly sell their products in outstanding locations belonging to the top shopping streets of China.

1. Swissweek Shanghai 2014 Introduction

1.2 Patronage of the Consulate General of Switzerland in Shanghai

1. Swissweek Shanghai 2014 Introduction

1.3 Support from the Swiss Institutions in Shanghai

The Swiss institutions have supported the initiative of the Swissweek China to further promote Swit-zerland’s expertise in Science & Technology, Education, High-tech, use the platform to exchange with key industry leaders and attract Chinese tourists to visit Switzerland.

Click on the links below to read their Letters of Support.

SwissnexSwiss Business Hub

2. Facts and Figures

2.1 Swiss Industries Representation

2.2. Media Coverage

85,000 visitors attended the SwissWeek

10,000 flyers with the partici-pant’s logos were distributed

23 Participants

More than 120 invitees including Chinese and Swiss Officials, VIPs and Media attended the Opening Ceremony on May 28th 2014.

Testimonials:“SwissWeek organized by sim is a great platform for consumer good companies to position them in Chinese public and it is also a nice venue for the Swiss community in Shanghai to meet up.” Martin Honegger, Board Mamber of the Swiss Chinese Chamber of Commerce China, Shanghai Branch

Follow the Swissweek on Social Media:

2.3 Visibility

0 2 4 6 8 10 12

Newspaper (English and Chinese)

TV (Local and HuangPu government)

Websites & Online Publishings

Websites & Online Publishings

TV (Local and HuangPu government)

Newspaper (English and Chinese)

F&B

Consumer Goods

Baby care

Other

Number of Media:

3. Sponsors and Participants Presentation

3.1 Sponsors

Bronze Sponsors

3. Sponsors and Participants Presentation

3.1 Sponsors

In Kind Sponsors

3. Sponsors and Participants Presentation

3.2 Exhibitors

3. Sponsors and Participants Presentation

3.2 Exhibitors

3. Sponsors and Participants Presentation

3.2 Exhibitors

3. Sponsors and Participants Presentation

3.2 Exhibitors

3. Sponsors and Participants Presentation

3.2 Exhibitors

3. Sponsors and Participants Presentation

3.2 Exhibitors

3. Sponsors and Participants Presentation

3.2 Exhibitors

3. Sponsors and Participants Presentation

3.2 Exhibitors

3. Sponsors and Participants Presentation

3.2 Exhibitors

3. Sponsors and Participants Presentation

3.2 Exhibitors

3. Sponsors and Participants Presentation

3.2 Exhibitors

3. Sponsors and Participants Presentation

3.2 Exhibitors

3. Sponsors and Participants Presentation

3.2 Exhibitors

3. Sponsors and Participants Presentation

3.2 Exhibitors

3. Sponsors and Participants Presentation

3.3 Partners

Infrastructure Partner

Media Partner

Video Partner

4. Swissweek Activities and Performances

4.1 Opening Ceremony

4. Swissweek Activities and Performances

4.2 Alphorn

4. Swissweek Activities and Performances

4.3 “Swiss Village”

4. Swissweek Activities and Performances

4.3 “Swiss Village”

5. Thank you!

Dear Participants & Sponsors of the Swissweek 2014,

We hereby would like to thank you for your commitment and your trust in our organization and your participation in this year’s Swissweek Shanghai edition.You made our “Swiss Village” come alive.

Our Consulate General as well as the relevant authorities of the Shanghainese Government expressed their contentment and deep satisfaction on the setup and the organization of the Village as well as on the lineup of the participants.

From our side, as executive organizer, we are especially pleased that the event took place without any incident or troubles, a fact that laid a solid ground for our coming year’s Swissweek in Huaihai Park.

Despite the heavy rain and the partial closure on Sunday June 1st, which was expected to be the busiest day, we achieved according to our counting and extrapolation a total attendance of roughly 85,000 people at this year’s Swissweek.

From initial feedbacks we heard that sales exceeded or at least matched last year’s results. Especially the new layout and the village environment were warmly welcome and positively commented throughout the week. Press reviews and online posts were throughout positive.

In order to improve the Swissweek platform for the Swiss companies, we have sent you all a questionnaire that we will consider for our next editions in China.

We have also sent you the Press Review for your reference.

For videos and photos already online, please visit http://swissweek.com/swissweek-14/#galleries In addition, we would like to offer you the possibility to order a short video specifically about your company at the SwissWeek 2014, kindly let us know if you are interested and we will send you the details.

Again we would like to thank you all for your support and hope to welcome you again in 2015.

With best regards,

Michael Lehmann

and the entire SwissWeek team

www.swissweek.com

7/F A Mansion, unit 706 悟锦世纪大楼7楼706室291 Fumin Road 富民路291号Shanghai, 200031, P.R.C. 上海200031，中国

Tel 电话: +86 (0)21 3319 9933 ext. 8000Fax 传真: +86 (0)21 6170 1389Email 电子邮件: [email protected]