Top Banner
swissair overview
22
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Swiss.1

swissairoverview

Page 2: Swiss.1

There are five members on the Board of Directors of Swiss International Air Lines. Bruno Gehrig has been Chairman of the Board since 2010. Bruno GehrigChairman  Montie BrewerMember Jacques AigrainMember

aboutSwiss International Air Lines (SWISS) is the national airline of Switzerland. It serves 84

destinations in 40 countries all over the world from Zurich, Basel and Geneva. With a fleet of 90 aircraft, SWISS transports in the region of 16 million passengers every year.As the national airline, SWISS stands for Switzerland's traditional values and is committed to the highest standards of product and service quality

board of directors

Christoph FranzDeputy Chairman

Monika RibarMember

SWISS is part of the Lufthansa Group and a member of the Star Alliance, the world's biggest airline network.

global network

Page 3: Swiss.1

timeline200

92010

2012A new fleet of aircraft

debut out new logo and branding to the world on March 14th The flight from Zurich to Paris was our first of what is now 6 times daily.

On 5 October, commercial flights on most routes were gradually resumed thanks to a federal emergency loan of over CHF 450 million. This happened partly to ensure the accessibility of Switzerland as a business location, as well as to establish a basis for the creation of Swiss. The prevention of a complete collapse of Swissair, avoided the collapse of the other airline-related businesses in the group.

At 15:45, CEO Mario Corti announced a cessation of flight operations due to the security risks caused by the crossing of the Flight Duty Regulations. Their corporate credit cards were blocked… In addition, all tickets sold were voided.

Page 4: Swiss.1

how we shine

1 2 3765 of our owned routes are direct flights. Customers appreciate one leg flyingAnd have rewarded us with their loyalty.

our routesRanked in the top 5 For world airlines every year since 2010 .

our serviceDomestic pricing allows citizens of CHto fly at a 30% discount rate.

domestic pricing

4 5 6Our SWISS program is among the best in the industry. Member earn a free upgrade after 3 flights.

rewardsSince reforming in 2011we learned from mistakes and have made aggressive financial moves to stay ahead.

strategyBy partnering with AF we were able to add 19 routes and 140 crew members at 31

air france partner

Page 5: Swiss.1

Team

Page 6: Swiss.1

the teamOliver Evans

Chief Cargo Officer

Peter Wojahn

Chief Technical Officer

Lorenzo Stoll

Head of Western Switzerland

Date of birth 17.08.1953 Date of entry 01.04.1991 Nationality FRMarital status DELanguages FR, EN

Date of birth 27.08.1941 Date of entry 01.06.1991 Nationality DEMarital status MLanguages DE, EN

Date of birth 23.04.1971 Date of entry 05.06.1999 Nationality CHMarital status MLanguages DE, EN, FR

Page 7: Swiss.1

SERVICES

SERVICESSERVICE

SSERVICE

S

SERVICES

SERVICESSERVICES

SERVICES

Page 8: Swiss.1

services1Cargo stats not available

air cargo

2Charters for up to 25 passengers. Price upon request.

prive’ charters

3Competitive rates. Flat lay beds. M 3 star food

first class

Page 9: Swiss.1

analysis

data

Page 10: Swiss.1

analysis

market survey profit

16.4% 68.2% 23.8%

SWISS is part of the Lufthansa Group and a member of the Star Alliance, the world's biggest airline network.

SWISS is part of the Lufthansa Group and a member of the Star Alliance, the world's biggest airline network.

Details unavailable

Page 11: Swiss.1

analysis GRAPH

15%We look to make out passengers experience a great one. From booking to food and beverage to luggage pickup we do our best always.

expectations

share

survey

price

profit

return purchase

Page 12: Swiss.1

analysis CONVERSION

45%We look to make out passengers experience a great one. From booking to food and beverage to luggage pickup we do our best always.

expectations

share

survey

price

profit

return purchase

GRAPH

RESULT

83%

Page 13: Swiss.1

analysis CONVERSION

45% SALES

85%EU SATISFACTION

79%CREDIT PURCHASES

92%

Page 14: Swiss.1

analysis

of passengers approve of our service and price*

*aggregate

77%Result

Page 15: Swiss.1

solutions

marketing

Page 16: Swiss.1

marketing85%Market

We look to make out passengers experience a great one. From booking to food and beverage to luggage pickup we do our best always.

47%Survey

We look to make out passengers experience a great one. From booking to food and beverage to luggage pickup we do our best always.

25%Costs

We look to make out passengers experience a great one. From booking to food and beverage to luggage pickup we do our best always.

Page 17: Swiss.1

marketing

FeedbackMetrics The Media

76 nine 56%We look to make out passengers experience a great one. From booking to food and beverage to luggage pickup we do our best always.

We look to make out passengers experience a great one. From booking to food and beverage to luggage pickup we do our best always.

We look to make out passengers experience a great one. From booking to food and beverage to luggage pickup we do our best always.

Page 18: Swiss.1

marketing

85% 15% 90% 10% 65% 35%

Plan Share Profit

Page 19: Swiss.1

worldwide45

countries

500Msales

16languages

Page 20: Swiss.1

headquarters

Page 21: Swiss.1

headquarters

Geneva CHWe look to make out passengers experience a great one. From booking to food and beverage to luggage pickup we do our best always.

Employment

9% de2% fr

Page 22: Swiss.1

MZ

author

563 W Arlighton Place #210Chicago Ill. [email protected]

Zach Layton

Mike Joyce For creating swissted the inspiration for some of these slides.

Thank You

SSWISS air.All data and photos were taken from their web page with permissions.

Thank You