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Page 1: Swipe it

Before&After ®

Continued Swipe it! 0605

XiBAmagazine.com U

Swipe it!Artistically erase part

of an image, shaping it to fit the space. Continued

Page 2: Swipe it

2 of 9 Swipe it! 0605

Before&After ® XiBAmagazine.com U

Swipe it!Artistically erase part of an image, shaping it to fit the space

Here’s your problem: You have photo and type competing for the same space, and something has to give. One possibility is to ghost the photo and overlay the type, but this drains its vibrancy, the very thing you like. An alternative? Try erasing some of the photo, and turn it into a design element. A feathered edge will soften its transition to the page.

Original Vibrant, impossible to read

Zinfandel Landscaping521 Turner Rd., Galt, CA Tel 209.954.6565 Fax 209.954.6566 www.zinfandellandscaping.com

Mrs. Judy Hetzler

Hetzler Insurance

652 Kettleman Lane

Lodi, CA 95242

Dear Mrs. Hetzler,

Lorer at in veraestrud do od doloborting essenit non er ad tetuerit aut lore magna

feudui blan estrud dipit nulluptat euis aut praesting et incincinim euguero odo

odiamconse doloborem inci tio consenis adit ver sumsandit ad tatem venisi bla feu

feugueriurem enis dolortie dolendionsed tat. Duisl utpatue aessim niatum zzril ut dipit

luptate te dunt pratio od min et dit praesequi tetum iliquate molorperil dion velesenis

eumsandreet nonsequat doloreet in utpat luptatum dolore moluptat.

Ut luptat nullan utpat. Lor irit velis nismolenisse vent dunt lan ut augiatem quis nul-

laoreet landiam nit la feumsan veliquat ad tie tate min ullam non ute feugiamet luptat

nosto commodignisl et nulla commodi iscipis nit eum ipismodipis ad dolore minci er

am in ullam autem am irit prat adionsequat, con venisim nonum delese consequatue

magna coreetum inci bla ad tio do core tatum quipsus ipsummolore doloreet.

Duissec etuer senismodo eros essecte core dit ing el utem nos nibh ea corpercil ut lor

iure dolestrud do cor sumsan vulput loborper sit, velestie volor ilit ipit iniat praesto

odo erit lore modions quat, quiscilis eraese del et vel ut dit lumsandiat laore ercilla

rperostrud magnaat. Duisl ea at, quam, quisit nisl diat.

Sincerely,

Mike Zinfandel

[email protected]

Swipe Vibrant, with designer shape

Zinfandel Landscaping521 Turner Rd., Galt, CA Tel 209.954.6565 Fax 209.954.6566 www.zinfandellandscaping.com

Mrs. Judy Hetzler

Hetzler Insurance

652 Kettleman Lane

Lodi, CA 95242

Dear Mrs. Hetzler,

Lorer at in veraestrud do od doloborting essenit non er ad tetuerit aut lore magna

feudui blan estrud dipit nulluptat euis aut praesting et incincinim euguero odo

odiamconse doloborem inci tio consenis adit ver sumsandit ad tatem venisi bla feu

feugueriurem enis dolortie dolendionsed tat. Duisl utpatue aessim niatum zzril ut dipit

luptate te dunt pratio od min et dit praesequi tetum iliquate molorperil dion velesenis

eumsandreet nonsequat doloreet in utpat luptatum dolore moluptat.

Ut luptat nullan utpat. Lor irit velis nismolenisse vent dunt lan ut augiatem quis nul-

laoreet landiam nit la feumsan veliquat ad tie tate min ullam non ute feugiamet luptat

nosto commodignisl et nulla commodi iscipis nit eum ipismodipis ad dolore minci er

am in ullam autem am irit prat adionsequat, con venisim nonum delese consequatue

magna coreetum inci bla ad tio do core tatum quipsus ipsummolore doloreet.

Duissec etuer senismodo eros essecte core dit ing el utem nos nibh ea corpercil ut lor

iure dolestrud do cor sumsan vulput loborper sit, velestie volor ilit ipit iniat praesto

odo erit lore modions quat, quiscilis eraese del et vel ut dit lumsandiat laore ercilla

rperostrud magnaat. Duisl ea at, quam, quisit nisl diat.

Sincerely,

Mike Zinfandel

[email protected]

Ghost Functional but dull and busy

Zinfandel Landscaping521 Turner Rd., Galt, CA Tel 209.954.6565 Fax 209.954.6566 www.zinfandellandscaping.com

Mrs. Judy Hetzler

Hetzler Insurance

652 Kettleman Lane

Lodi, CA 95242

Dear Mrs. Hetzler,

Lorer at in veraestrud do od doloborting essenit non er ad tetuerit aut lore magna

feudui blan estrud dipit nulluptat euis aut praesting et incincinim euguero odo

odiamconse doloborem inci tio consenis adit ver sumsandit ad tatem venisi bla feu

feugueriurem enis dolortie dolendionsed tat. Duisl utpatue aessim niatum zzril ut dipit

luptate te dunt pratio od min et dit praesequi tetum iliquate molorperil dion velesenis

eumsandreet nonsequat doloreet in utpat luptatum dolore moluptat.

Ut luptat nullan utpat. Lor irit velis nismolenisse vent dunt lan ut augiatem quis nul-

laoreet landiam nit la feumsan veliquat ad tie tate min ullam non ute feugiamet luptat

nosto commodignisl et nulla commodi iscipis nit eum ipismodipis ad dolore minci er

am in ullam autem am irit prat adionsequat, con venisim nonum delese consequatue

magna coreetum inci bla ad tio do core tatum quipsus ipsummolore doloreet.

Duissec etuer senismodo eros essecte core dit ing el utem nos nibh ea corpercil ut lor

iure dolestrud do cor sumsan vulput loborper sit, velestie volor ilit ipit iniat praesto

odo erit lore modions quat, quiscilis eraese del et vel ut dit lumsandiat laore ercilla

rperostrud magnaat. Duisl ea at, quam, quisit nisl diat.

Sincerely,

Mike Zinfandel

[email protected]

Page 3: Swipe it

Before&After ®

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Zinfandel Landscaping521 Turner Rd., Galt, CA Tel 209.954.6565 Fax 209.954.6566 www.zinfandellandscaping.com

Mrs. Judy Hetzler

Hetzler Insurance

652 Kettleman Lane

Lodi, CA 95242

Dear Mrs. Hetzler,

Lorer at in veraestrud do od doloborting essenit non er ad tetuerit aut lore magna

feudui blan estrud dipit nulluptat euis aut praesting et incincinim euguero odo

odiamconse doloborem inci tio consenis adit ver sumsandit ad tatem venisi bla feu

feugueriurem enis dolortie dolendionsed tat. Duisl utpatue aessim niatum zzril ut dipit

luptate te dunt pratio od min et dit praesequi tetum iliquate molorperil dion velesenis

eumsandreet nonsequat doloreet in utpat luptatum dolore moluptat.

Ut luptat nullan utpat. Lor irit velis nismolenisse vent dunt lan ut augiatem quis nul-

laoreet landiam nit la feumsan veliquat ad tie tate min ullam non ute feugiamet luptat

nosto commodignisl et nulla commodi iscipis nit eum ipismodipis ad dolore minci er

am in ullam autem am irit prat adionsequat, con venisim nonum delese consequatue

magna coreetum inci bla ad tio do core tatum quipsus ipsummolore doloreet.

Duissec etuer senismodo eros essecte core dit ing el utem nos nibh ea corpercil ut lor

iure dolestrud do cor sumsan vulput loborper sit, velestie volor ilit ipit iniat praesto

odo erit lore modions quat, quiscilis eraese del et vel ut dit lumsandiat laore ercilla

rperostrud magnaat. Duisl ea at, quam, quisit nisl diat.

Sincerely,

Mike Zinfandel

[email protected]

Watch for interactionWhere’s the ideal place to make your swipe? Keep in mind that you want type and image to work together, so what you’re looking for is how they interact.

(Above left) Even feathered, the swiped image has a definite edge that a hard left text margin amplifies, resulting in a visible, vertical column.

(Above right) A better solution puts the swipe on the right, where it feathers naturally into the ragged text.

Page 4: Swipe it

Before&After ®

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Wyoming Wildlife Preserve

Image along the bottom anchors the page. The panoramic backdrop fades slowly into the distance, leaving the viewer’s attention on the buffalo. The dressy, willowy typeface, colored to match the grass, is a sophisticated contrast to the heavy, earthy scene.

Solve incompatible shapesHere, a horizontal image is incompatible with the vertical space. Solution? Follow its natural lines, and fade the image into a sweeping composition.

Cherished supporters,

Felestinim volore vel eriure magna consequ scidunt ad ea consed minibh elenit lumsan henit diatem quis alisis augue tat nonsenim vel ut vel el ip erostrud ex ero eraessis nullan vulla consectet irit am volesto conullamet iriusti nsectet non estisl irilisim autat. Duisit, sum quat adipsummodo odolorperil iriureet aliquat vel dolore dit velesenim.

Duisl iusci ex ea am, qui blaor ing eugait acipsuscilla cor iure mo-dion ulla feummolesto odit, consed dipit duis dolessi.

Dui blaore con ulput ullum vullutpat el ea alis nullandre magna feugait acipit praesequat ese veratum iliquipit luptat aliquatum nibh ea amcon henibh el del exeros alis el dui tis augait praessendre dolobore veliquat eni.

Lore elis nis accum il dit wis eugiamet vel ulputpation venim nulput ing ea atinim nibh exero exer acidunt niam dolorpe cipit venibh euisim nullaor riureet prat. Dui tat wis accum velesto dolorer sequis alit er si tie dunt dolore dolore facip er sum diam niam, quip etum in ut lut accum doluptat.

Thank you,

Jackson PhilipsBoard Director

Wyoming Wildlife PreserveCherished supporters,

Felestinim volore vel eriure magna consequ scidunt ad ea consed minibh elenit lumsan henit diatem quis alisis augue tat nonsenim vel ut vel el ip erostrud ex ero eraessis nullan vulla consectet irit am volesto conullamet iriusti nsectet non estisl irilisim autat. Duisit, sum quat adipsummodo odolorperil iriureet aliquat vel dolore dit velesenim.

Duisl iusci ex ea am, qui blaor ing eugait acipsuscilla cor iure mo-dion ulla feummolesto odit, consed dipit duis dolessi.

Dui blaore con ulput ullum vullutpat el ea alis nullandre magna feugait acipit praesequat ese veratum iliquipit luptat aliquatum nibh ea amcon henibh el del exeros alis el dui tis augait praessendre dolobore veliquat eni.

Lore elis nis accum il dit wis eugiamet vel ulputpation venim nulput ing ea atinim nibh exero exer acidunt niam dolorpe cipit venibh euisim nullaor riureet prat. Dui tat wis accum velesto dolorer sequis alit er si tie dunt dolore dolore facip er sum diam niam, quip etum in ut lut accum doluptat.

Thank you,

Jackson PhilipsBoard Director

Same color

Page 5: Swipe it

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Make a photographic headlineAn airplane flashing across the sky is an immediate eye-catcher and a perfect visual “headline” to lead off the advertisement beneath.

The airplane’s fuselage and swipe sweep along the same line, reinforcing the motion and energy. Instead of a heavy blue rectangle, note how the feathered image adds an appropriately atmospheric aura to the page.

Air ShowTexture and flasp net exating end mist of it snooling. Spaff forl isn’t

cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant

chasible. Silk, shast, lape and behast the thin chack. “It has larch to say

fan.” Why? Elesara and order is fay of alm. A card whint not oogum or

bont. Pretty simple, glead and tarm. Texture and flasp net exating end

mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that

can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast

the thin chack. “It has larch to say fan.” Why? Elesara and order is fay

of alm. A card whint not oogum or bont. Pretty simple, glead and tarm.

Texture and flasp net exating end mist of it snooling. Spaff forl isn’t

cubular but quastic, leam restart that can’t prebast.

Fort Worth Air Field @ 10:30 am

December 15, 2004

Page 6: Swipe it

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Spotlight a productA swipe can be any shape. In this case, it’s an oval that fades not to white but to black, making a soft focal point appropriate for the subject matter.

An oval creates a soft spot-light that places focus on the keys. It also softens the hard directional lines made by the keys. Diagonal-running keys lead the eye to the type.

Page 7: Swipe it

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For a hard edge, just define your shape with the either the Marquee, Lasso or Pen tools, then Cut.

Photoshop: How to make a swipeA swipe can have a hard edge or soft; a hard edge creates a high-contrast line, while a soft edge transitions gently into the background.

40 pixelsMedium

80 pixelsSoft

A soft edge requires feathering. With your selection still active, go to Select>Feather, enter a Radius amount, then Cut.

0 pixelsHard

Note: Pixel amounts will vary with image resolution; the higher the resolution, the more pixels you’ll specify. Our results are with a 300 ppi image.

Page 8: Swipe it

Before&After ®

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Air ShowTexture and flasp net exating end mist of it snooling. Spaff forl isn’t

cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant

chasible. Silk, shast, lape and behast the thin chack. “It has larch to say

fan.” Why? Elesara and order is fay of alm. A card whint not oogum or

bont. Pretty simple, glead and tarm. Texture and flasp net exating end

mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that

can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast

the thin chack. “It has larch to say fan.” Why? Elesara and order is fay

of alm. A card whint not oogum or bont. Pretty simple, glead and tarm.

Texture and flasp net exating end mist of it snooling. Spaff forl isn’t

cubular but quastic, leam restart that can’t prebast.

Fort Worth Air Field @ 10:30 am

December 15, 2004

Wyoming Wildlife PreserveCherished supporters,

Felestinim volore vel eriure magna consequ scidunt ad ea consed minibh elenit lumsan henit diatem quis alisis augue tat nonsenim vel ut vel el ip erostrud ex ero eraessis nullan vulla consectet irit am volesto conullamet iriusti nsectet non estisl irilisim autat. Duisit, sum quat adipsummodo odolorperil iriureet aliquat vel dolore dit velesenim.

Duisl iusci ex ea am, qui blaor ing eugait acipsuscilla cor iure mo-dion ulla feummolesto odit, consed dipit duis dolessi.

Dui blaore con ulput ullum vullutpat el ea alis nullandre magna feugait acipit praesequat ese veratum iliquipit luptat aliquatum nibh ea amcon henibh el del exeros alis el dui tis augait praessendre dolobore veliquat eni.

Lore elis nis accum il dit wis eugiamet vel ulputpation venim nulput ing ea atinim nibh exero exer acidunt niam dolorpe cipit venibh euisim nullaor riureet prat. Dui tat wis accum velesto dolorer sequis alit er si tie dunt dolore dolore facip er sum diam niam, quip etum in ut lut accum doluptat.

Thank you,

Jackson PhilipsBoard Director

Zinfandel Landscaping521 Turner Rd., Galt, CA Tel 209.954.6565 Fax 209.954.6566 www.zinfandellandscaping.com

Mrs. Judy Hetzler

Hetzler Insurance

652 Kettleman Lane

Lodi, CA 95242

Dear Mrs. Hetzler,

Lorer at in veraestrud do od doloborting essenit non er ad tetuerit aut lore magna

feudui blan estrud dipit nulluptat euis aut praesting et incincinim euguero odo

odiamconse doloborem inci tio consenis adit ver sumsandit ad tatem venisi bla feu

feugueriurem enis dolortie dolendionsed tat. Duisl utpatue aessim niatum zzril ut dipit

luptate te dunt pratio od min et dit praesequi tetum iliquate molorperil dion velesenis

eumsandreet nonsequat doloreet in utpat luptatum dolore moluptat.

Ut luptat nullan utpat. Lor irit velis nismolenisse vent dunt lan ut augiatem quis nul-

laoreet landiam nit la feumsan veliquat ad tie tate min ullam non ute feugiamet luptat

nosto commodignisl et nulla commodi iscipis nit eum ipismodipis ad dolore minci er

am in ullam autem am irit prat adionsequat, con venisim nonum delese consequatue

magna coreetum inci bla ad tio do core tatum quipsus ipsummolore doloreet.

Duissec etuer senismodo eros essecte core dit ing el utem nos nibh ea corpercil ut lor

iure dolestrud do cor sumsan vulput loborper sit, velestie volor ilit ipit iniat praesto

odo erit lore modions quat, quiscilis eraese del et vel ut dit lumsandiat laore ercilla

rperostrud magnaat. Duisl ea at, quam, quisit nisl diat.

Sincerely,

Mike Zinfandel

[email protected]

Article resources

Colors

C0 M100 Y100 K40

C55 M50 Y100 K40

C100 M86 Y6 K2

C24 M33 Y50 K0

C30 M25 Y55 K10

C32 M42 Y50 K32

12

13

14

15

16

17

Typefaces

1 Cochin Bold Italic | 18 pt

2 Cochin Bold | 8.5/10.2 pt

3 Utopia Regular | 9/13 pt

4 Coronet MT Bold | 72 pt

5 Futura Book | 7.5/20 pt

6 Futura Bold | 9/14 pt

7 Carlton Plain | 35/42 pt

8 Garamond 3 | 8.5/10 pt

9 (a–b) Helvetica Neue Heavy Extended a) 36 pt, b) 23 pt

10 Sloop Script One | 168 pt

Images

11 (a–d) Photos.com | a b c d

11d

9a

9b10

16

17

14

12

3

12

13

11a

7

8

11c

15

11b

4

5

6

Page 9: Swipe it

9 of 9 | Printing formats

Before&After ®

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Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990. Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understand-able, useful and even fun for everyone.

John McWade Publisher and creative directorGaye McWade Associate publisherVincent Pascual Staff designerDexter Mark Abellera Staff designer

Editorial board Gwen Amos, Carl Winther

Before & After magazine323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995E-mail [email protected] www http://www.bamagazine.com

Copyright ©2005 Before & After magazine, ISSN 1049-0035. All rights reserved

You may pass this article around, but you may not alter it, and you may not charge for it. You may quote brief sections for review. If you do this, please credit Before & After magazine, and let us know. To feature free Before & After articles on your Web site, please contact us. For permission to include all or part of this article in another work, please contact us.

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XiBAmagazine.com U

For paper-saver format Print: (Specify pages 11–15)

For presentation format Print: (Specify pages 1–9)

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Before & After articles are intended for permanent reference. All are titled and numbered.

For the current table of contents, click here. To save time and paper, a paper-saver format of this article,

suitable for one- or two-sided printing, is provided on the following pages.

Print Format: Landscape

Page Size: Fit to Page

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Page 11: Swipe it

Be

fore

&A

fter | w

ww

.bamagazine.com

1 of 5

Sw

ipe

it! 06050605

Sw

ipe

it!

Here’s yo

ur p

rob

lem: Yo

u h

ave ph

oto

and

type co

mp

eting fo

r the sam

e space, an

d

som

ethin

g has to

give. On

e po

ssibility is to

ghost th

e ph

oto

and

overlay the typ

e, bu

t this

drain

s its vibran

cy, the very th

ing yo

u like. A

n altern

ative? Try erasing so

me o

f the p

ho

to, an

d tu

rn it in

to a d

esign elem

ent. A

feathered

edge w

ill soften

its transitio

n to

the p

age.

Orig

ina

l Vibrant, im

possible to read

Zinfandel L

andscaping521 T

urner Rd., G

alt, CA

Tel 209.954.6565 F

ax 209.954.6566 w

ww

.zinfandellandscaping.c om

Mrs. Ju

dy H

etzler

Hetzler In

suran

ce

652 Kettlem

an Lan

e

Lod

i, CA

95242

Dear M

rs. Hetzler,

Lorer at in

veraestrud

do

od

do

lob

ortin

g essenit n

on

er ad tetu

er it aut lo

re magn

a

feud

ui b

lan estru

d d

ipit n

ullu

ptat eu

is aut p

raesting et in

cincin

im eu

guero

od

o

od

iamco

nse d

olo

bo

rem in

ci tio co

nsen

is adit ver su

msan

dit ad

tatem ven

isi bla feu

feugu

eriurem

enis d

olo

rtie do

lend

ion

sed tat. D

uisl u

tpatu

e aessim n

iatum

zzr il ut d

ipit

lup

tate te du

nt p

ratio o

d m

in et d

it praeseq

ui tetu

m iliq

uate m

olo

rperil d

ion

velesenis

eum

sand

reet no

nseq

uat d

olo

reet in u

tpat lu

ptatu

m d

olo

re mo

lup

tat.

Ut lu

ptat n

ullan

utp

at. Lor irit velis n

ismo

lenisse ven

t du

nt lan

ut au

giatem q

uis n

ul-

laoreet lan

diam

nit la feu

msan

veliqu

at ad tie tate m

in u

llam n

on

ute feu

giamet lu

ptat

no

sto co

mm

od

ignisl et n

ulla co

mm

od

i iscipis n

it eum

ipism

od

ipis ad

do

lore m

inci er

am in

ullam

autem

am irit p

rat adio

nseq

uat, co

n ven

isim n

on

um

delese co

nseq

uatu

e

magn

a coreetu

m in

ci bla ad

tio d

o co

re tatum

qu

ipsu

s ipsu

mm

olo

re do

loreet.

Du

issec etuer sen

ismo

do

eros essecte co

re dit in

g el utem

no

s nib

h ea co

rpercil u

t lor

iure d

olestru

d d

o co

r sum

san vu

lpu

t lob

orp

er sit, velestie volo

r ilit ipit in

iat praesto

od

o erit lo

re mo

dio

ns q

uat, q

uiscilis eraese d

el et vel ut d

it lum

sand

iat laore ercilla

rpero

strud

magn

aat. Du

isl ea at, qu

am, q

uisit n

isl diat.

Sincerely,

Mike Z

infan

del

mike@

zinfan

dellan

dscap

ing.co

m

Sw

ipe

Vibrant, w

ith designer shape

Zinfandel L

andscaping521 T

urner Rd., G

alt, CA

Tel 209.954.6565 F

ax 209.954.6566 w

ww

.zinfandellandscaping.c om

Mrs. Ju

dy H

etzler

Hetzler In

suran

ce

652 Kettlem

an Lan

e

Lod

i, CA

95242

Dear M

rs. Hetzler,

Lorer at in

veraestrud

do

od

do

lob

ortin

g essenit n

on

er ad tetu

er it aut lo

re magn

a

feud

ui b

lan estru

d d

ipit n

ullu

ptat eu

is aut p

raesting et in

cincin

im eu

guero

od

o

od

iamco

nse d

olo

bo

rem in

ci tio co

nsen

is adit ver su

msan

dit ad

tatem ven

isi bla feu

feugu

eriurem

enis d

olo

rtie do

lend

ion

sed tat. D

uisl u

tpatu

e aessim n

iatum

zzr il ut d

ipit

lup

tate te du

nt p

ratio o

d m

in et d

it praeseq

ui tetu

m iliq

uate m

olo

rperil d

ion

velesenis

eum

sand

reet no

nseq

uat d

olo

reet in u

tpat lu

ptatu

m d

olo

re mo

lup

tat.

Ut lu

ptat n

ullan

utp

at. Lor irit velis n

ismo

lenisse ven

t du

nt lan

ut au

giatem q

uis n

ul-

laoreet lan

diam

nit la feu

msan

veliqu

at ad tie tate m

in u

llam n

on

ute feu

giamet lu

ptat

no

sto co

mm

od

ignisl et n

ulla co

mm

od

i iscipis n

it eum

ipism

od

ipis ad

do

lore m

inci er

am in

ullam

autem

am irit p

rat adio

nseq

uat, co

n ven

isim n

on

um

delese co

nseq

uatu

e

magn

a coreetu

m in

ci bla ad

tio d

o co

re tatum

qu

ipsu

s ipsu

mm

olo

re do

loreet.

Du

issec etuer sen

ismo

do

eros essecte co

re dit in

g el utem

no

s nib

h ea co

rpercil u

t lor

iure d

olestru

d d

o co

r sum

san vu

lpu

t lob

orp

er sit, velestie volo

r ilit ipit in

iat praesto

od

o erit lo

re mo

dio

ns q

uat, q

uiscilis eraese d

el et vel ut d

it lum

sand

iat laore ercilla

rpero

strud

magn

aat. Du

isl ea at, qu

am, q

uisit n

isl diat.

Sincerely,

Mike Z

infan

del

mike@

zinfan

dellan

dscap

ing.co

m

Gh

ost Functional but dull and busy

Zinfandel L

andscaping521 T

urner Rd., G

alt, CA

Tel 209.954.6565 F

ax 209.954.6566 w

ww

.zinfandellandscaping.c om

Mrs. Ju

dy H

etzler

Hetzler In

suran

ce

652 Kettlem

an Lan

e

Lod

i, CA

95242

Dear M

rs. Hetzler,

Lorer at in

veraestrud

do

od

do

lob

ortin

g essenit n

on

er ad tetu

er it aut lo

re magn

a

feud

ui b

lan estru

d d

ipit n

ullu

ptat eu

is aut p

raesting et in

cincin

im eu

guero

od

o

od

iamco

nse d

olo

bo

rem in

ci tio co

nsen

is adit ver su

msan

dit ad

tatem ven

isi bla feu

feugu

eriurem

enis d

olo

rtie do

lend

ion

sed tat. D

uisl u

tpatu

e aessim n

iatum

zzr il ut d

ipit

lup

tate te du

nt p

ratio o

d m

in et d

it praeseq

ui tetu

m iliq

uate m

olo

rperil d

ion

velesenis

eum

sand

reet no

nseq

uat d

olo

reet in u

tpat lu

ptatu

m d

olo

re mo

lup

tat.

Ut lu

ptat n

ullan

utp

at. Lor irit velis n

ismo

lenisse ven

t du

nt lan

ut au

giatem q

uis n

ul-

laoreet lan

diam

nit la feu

msan

veliqu

at ad tie tate m

in u

llam n

on

ute feu

giamet lu

ptat

no

sto co

mm

od

ignisl et n

ulla co

mm

od

i iscipis n

it eum

ipism

od

ipis ad

do

lore m

inci er

am in

ullam

autem

am irit p

rat adio

nseq

uat, co

n ven

isim n

on

um

delese co

nseq

uatu

e

magn

a coreetu

m in

ci bla ad

tio d

o co

re tatum

qu

ipsu

s ipsu

mm

olo

re do

loreet.

Du

issec etuer sen

ismo

do

eros essecte co

re dit in

g el utem

no

s nib

h ea co

rpercil u

t lor

iure d

olestru

d d

o co

r sum

san vu

lpu

t lob

orp

er sit, velestie volo

r ilit ipit in

iat praesto

od

o erit lo

re mo

dio

ns q

uat, q

uiscilis eraese d

el et vel ut d

it lum

sand

iat laore ercilla

rpero

strud

magn

aat. Du

isl ea at, qu

am, q

uisit n

isl diat.

Sincerely,

Mike Z

infan

del

mike@

zinfan

dellan

dscap

ing.co

m

Swipe it!

Artistically erase p

art o

f an im

age, shap

ing it

to fi

t the sp

ace.

Page 12: Swipe it

Be

fore

&A

fter | w

ww

.bamagazine.com

2 of 5

Sw

ipe

it! 06050605

Sw

ipe

it!

Zinfandel L

andscaping521 T

urner Rd., G

alt, CA

Tel 209.954.6565 F

ax 209.954.6566 w

ww

.zinfandellandscaping.com

Mrs. Ju

dy H

etzler

Hetzler In

suran

ce

652 Kettlem

an Lan

e

Lod

i, CA

95242

Dear M

rs. Hetzler,

Lorer at in

veraestrud

do

od

do

lob

ortin

g essenit n

on

er ad tetu

erit aut lo

re magn

a

feud

ui b

lan estru

d d

ipit n

ullu

ptat eu

is aut p

raesting et in

cincin

im eu

guero

od

o

od

iamco

nse d

olo

bo

rem in

ci tio co

nsen

is adit ver su

msan

dit ad

tatem ven

isi bla feu

feugu

eriurem

enis d

olo

rtie do

lend

ion

sed tat. D

uisl u

tpatu

e aessim n

iatum

zzril ut d

ipit

lup

tate te du

nt p

ratio o

d m

in et d

it praeseq

ui tetu

m iliq

uate m

olo

rperil d

ion

velesenis

eum

sand

reet no

nseq

uat d

olo

reet in u

tpat lu

ptatu

m d

olo

re mo

lup

tat.

Ut lu

ptat n

ullan

utp

at. Lor irit velis n

ismo

lenisse ven

t du

nt lan

ut au

giatem q

uis n

ul-

laoreet lan

diam

nit la feu

msan

veliqu

at ad tie tate m

in u

llam n

on

ute feu

giamet lu

ptat

no

sto co

mm

od

ignisl et n

ulla co

mm

od

i iscipis n

it eum

ipism

od

ipis ad

do

lor e m

inci er

am in

ullam

autem

am irit p

rat adio

nseq

uat, co

n ven

isim n

on

um

delese co

nseq

uatu

e

magn

a coreetu

m in

ci bla ad

tio d

o co

re tatum

qu

ipsu

s ipsu

mm

olo

re do

loreet.

Du

issec etuer sen

ismo

do

eros essecte co

re dit in

g el utem

no

s nib

h ea co

rpercil u

t lor

iure d

olestru

d d

o co

r sum

san vu

lpu

t lob

orp

er sit, velestie volo

r ilit ipit in

iat praesto

od

o erit lo

re mo

dio

ns q

uat, q

uiscilis eraese d

el et vel ut d

it lum

sand

iat laore ercilla

rpero

strud

magn

aat. Du

isl ea at, qu

am, q

uisit n

isl diat.

Sincerely,

Mike Z

infan

del

mike@

zinfan

dellan

dscap

ing.co

m

Watch

for in

teractio

nW

here’s th

e ideal p

lace to m

ake you

r swip

e? Keep

in m

ind

that yo

u w

ant typ

e and

im

age to w

ork togeth

er, so w

hat yo

u’re lo

okin

g for is h

ow th

ey interact.

(Ab

ov

e le

ft) Ev

en

fea

the

red

, the

swip

ed

ima

ge

ha

s a

de

fin

ite e

dg

e th

at a

ha

rd le

ft tex

t ma

rgin

am

plifi

es,

resu

lting

in a

visib

le, v

ertic

al c

olu

mn

.

(Ab

ov

e rig

ht) A

be

tter so

lutio

n p

uts th

e sw

ipe

on

the

rig

ht, w

he

re it fe

ath

ers n

atu

rally

into

the

rag

ge

d te

xt.

Wyoming W

ildlife Preserve

Ima

ge

alo

ng

the

bo

ttom

an

cho

rs th

e p

ag

e. The

pa

no

ram

ic b

ack

dro

p fa

de

s slow

ly into

the

d

istan

ce, lea

ving

the

view

er’s

atte

ntio

n o

n th

e b

uffa

lo. The

d

ressy, w

illow

y type

face,

colo

red

to m

atch

the

gra

ss, is a

sop

histica

ted

con

trast to

the

h

ea

vy, ea

rthy sce

ne.

So

lve in

com

patib

le sh

ape

sH

ere, a ho

rizon

tal image is in

com

patib

le with

the vertical sp

ace. Solu

tion

? Follow

its n

atural lin

es, and

fade th

e image in

to a sw

eepin

g com

po

sition

.

Cherished supporters,

Felestinim volore vel eriure m

agna consequ scidunt ad ea consed m

inibh elenit lumsan henit diatem

quis alisis augue tat nonsenim

vel ut vel el ip erostrud ex ero eraessis nullan vulla consectet irit am

volesto conullamet iriusti nsectet non estisl irilisim

autat. Duisit,

sum quat adipsum

modo odolorperil iriureet aliquat vel dolore dit

velesenim.

Duisl iusci ex ea am

, qui blaor ing eugait acipsuscilla cor iure m

odion ulla feumm

olesto odit, consed dipit duis dolessi.

Dui blaore con ulput ullum

vullutpat el ea alis nullandre magna

feugait acipit praesequat ese veratum iliquipit luptat aliquatum

nibh ea am

con henibh el del exeros alis el dui tis augait praessendre dolobore veliquat eni.

Lore elis nis accum il dit w

is eugiamet vel ulputpation venim

nulput ing ea atinim

nibh exero exer acidunt niam dolorpe cipit venibh

euisim nullaor riureet prat. D

ui tat wis accum

velesto dolorer sequis alit er si tie dunt dolore dolore facip er sum

diam niam

, quip etum

in ut lut accum doluptat.

Thank you,

Jackson Philips

Board D

irector

Wyoming W

ildlife PreserveC

herished supporters,

Felestinim volore vel eriure m

agna consequ scidunt ad ea consed m

inibh elenit lumsan henit diatem

quis alisis augue tat nonsenim

vel ut vel el ip erostrud ex ero eraessis nullan vulla consectet irit am

volesto conullamet iriusti nsectet non estisl irilisim

autat. Duisit,

sum quat adipsum

modo odolorperil iriureet aliquat vel dolore dit

velesenim.

Duisl iusci ex ea am

, qui blaor ing eugait acipsuscilla cor iure m

odion ulla feumm

olesto odit, consed dipit duis dolessi.

Dui blaore con ulput ullum

vullutpat el ea alis nullandre magna

feugait acipit praesequat ese veratum iliquipit luptat aliquatum

nibh ea am

con henibh el del exeros alis el dui tis augait praessendre dolobore veliquat eni.

Lore elis nis accum il dit w

is eugiamet vel ulputpation venim

nulput ing ea atinim

nibh exero exer acidunt niam dolorpe cipit venibh

euisim nullaor riureet prat. D

ui tat wis accum

velesto dolorer sequis alit er si tie dunt dolore dolore facip er sum

diam niam

, quip etum

in ut lut accum doluptat.

Thank you,

Jackson Philips

Board D

irector

Same color

Page 13: Swipe it

Be

fore

&A

fter | w

ww

.bamagazine.com

3 of 5

Sw

ipe

it! 06050605

Sw

ipe

it!

Mak

e a p

ho

tog

raph

ic he

adlin

eA

n airp

lane fl

ashin

g across th

e sky is an im

med

iate eye-catcher an

d a p

erfect visu

al “head

line” to

lead o

ff the ad

vertisemen

t ben

eath.

The

airp

lan

e’s fu

sela

ge

an

d

swip

e sw

ee

p a

lon

g th

e sa

me

lin

e, rein

forcin

g th

e m

otio

n

an

d e

ne

rgy. In

stea

d o

f a h

ea

vy b

lue

recta

ng

le, no

te h

ow

th

e fe

ath

ere

d im

ag

e a

dd

s an

a

pp

rop

riate

ly atm

osp

he

ric a

ura

to th

e p

ag

e.

Air S

howTexture and flasp net exating end m

ist of it snooling. Spaff forl isn’t

cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant

chasible. Silk, shast, lape and behast the thin chack. “It has larch to say

fan.” Why? Elesara and order is fay of alm

. A card w

hint not oogum or

bont. Pretty simple, glead and tarm

. Texture and flasp net exating end

mist of it snooling. Spaff forl isn’t cubular but quastic, leam

restart that

can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast

the thin chack. “It has larch to say fan.” Why? Elesara and order is fay

of alm. A

card whint not oogum

or bont. Pretty simple, glead and tarm

.

Texture and flasp net exating end mist of it snooling. Spaff forl isn’t

cubular but quastic, leam restart that can’t prebast.

Fort Worth A

ir Field @ 10:30 am

Decem

ber 15

, 20

04

Sp

otlig

ht a p

rod

uct

A sw

ipe can

be an

y shap

e. In th

is case, it’s an oval th

at fades n

ot to

wh

ite bu

t to b

lack, m

aking a so

ft focal p

oin

t app

rop

riate for th

e sub

ject matter.

An

ova

l crea

tes a

soft sp

ot-

ligh

t tha

t pla

ces fo

cus o

n th

e

ke

ys. It also

softe

ns th

e h

ard

d

irectio

na

l line

s ma

de

by th

e

ke

ys. Dia

go

na

l-run

nin

g k

eys

lea

d th

e e

ye to

the

type.

Page 14: Swipe it

Be

fore

&A

fter | w

ww

.bamagazine.com

4 of 5

Sw

ipe

it! 06050605

Sw

ipe

it!

For a h

ard e

dg

e, just d

efi

ne

you

r sh

ape

with

the

eith

er th

e M

arqu

ee,

Lasso o

r Pe

n to

ols, th

en

Cu

t.

Ph

oto

sho

p: H

ow

to m

ake

a swip

eA

swip

e can h

ave a hard

edge o

r soft; a h

ard ed

ge creates a high

-con

trast line,

wh

ile a soft ed

ge transitio

ns gen

tly into

the b

ackgrou

nd

.

40 pix

els

Medium

80 pix

els

Soft

A so

ft ed

ge

req

uire

s fea

the

ring

. With

you

r se

lectio

n still a

ctive, go

to S

ele

ct>Fe

ath

er,

en

ter a

Ra

diu

s am

ou

nt, th

en

Cu

t.

0 pix

els

Hard

Note: P

ixel amounts w

ill vary with im

age resolution; the higher the resolution, the m

ore pixels you’ll specify. Our results are

with a 300 ppi im

age.

Air S

howTexture and flasp net exating end m

ist of it snooling. Spaff forl isn’t

cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant

chasible. Silk, shast, lape and behast the thin chack. “It has larch to say

fan.” Why? Elesara and order is fay of alm

. A card w

hint not oogum or

bont. Pretty simple, glead and tarm

. Texture and flasp net exating end

mist of it snooling. Spaff forl isn’t cubular but quastic, leam

restart that

can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast

the thin chack. “It has larch to say fan.” Why? Elesara and order is fay

of alm. A

card whint not oogum

or bont. Pretty simple, glead and tarm

.

Texture and flasp net exating end mist of it snooling. Spaff forl isn’t

cubular but quastic, leam restart that can’t prebast.

Fort Worth A

ir Field @ 10:30 am

Decem

ber 15

, 20

04

Wyoming W

ildlife PreserveC

herished supporters,

Felestinim volore vel eriure m

agna consequ scidunt ad ea consed m

inibh elenit lumsan henit diatem

quis alisis augue tat nonsenim

vel ut vel el ip erostrud ex ero eraessis nullan vulla consectet irit am

volesto conullamet iriusti nsectet non estisl irilisim

autat. Duisit,

sum quat adipsum

modo odolorperil iriureet aliquat vel dolore dit

velesenim.

Duisl iusci ex ea am

, qui blaor ing eugait acipsuscilla cor iure mo-

dion ulla feumm

olesto odit, consed dipit duis dolessi.

Dui blaore con ulput ullum

vullutpat el ea alis nullandre magna

feugait acipit praesequat ese veratum iliquipit luptat aliquatum

nibh ea am

con henibh el del exeros alis el dui tis augait praessendre dolobore veliquat eni.

Lore elis nis accum il dit w

is eugiamet vel ulputpation venim

nulput ing ea atinim

nibh exero exer acidunt niam dolorpe cipit venibh

euisim nullaor riureet prat. D

ui tat wis accum

velesto dolorer sequis alit er si tie dunt dolore dolore facip er sum

diam niam

, quip etum

in ut lut accum doluptat.

Thank you,

Jackson Philips

Board D

irector

Zinfandel L

andscaping521 T

urner Rd., G

alt, CA

Tel 209.954.6565 F

ax 209.95 4.6566 w

ww

.zinfandellandscaping.c om

Mrs. Ju

dy H

etzler

Hetzler In

suran

ce

652 Kettlem

an Lan

e

Lod

i, CA

95242

Dear M

rs. Hetzler,

Lorer at in

veraestrud

do

od

do

lob

ortin

g essenit n

on

er ad tetu

erit aut lo

re magn

a

feud

ui b

lan estru

d d

ipit n

ullu

ptat eu

is aut p

raesting et in

cincin

im eu

guero

od

o

od

iamco

nse d

olo

bo

rem in

ci tio co

nsen

is adit ver su

msan

dit ad

tatem ven

isi bla feu

feugu

eriurem

enis d

olo

rtie do

lend

ion

sed tat. D

uisl u

tpatu

e aessim n

iatum

zzril ut d

ipit

lup

tate te du

nt p

ratio o

d m

in et d

it praeseq

ui tetu

m iliq

uate m

olo

rperil d

ion

velesenis

eum

sand

reet no

nseq

uat d

olo

reet in u

tpat lu

ptatu

m d

olo

re mo

lup

tat.

Ut lu

ptat n

ullan

utp

at. Lor irit velis n

ismo

lenisse ven

t du

nt lan

ut au

giatem q

uis n

ul-

laoreet lan

diam

nit la feu

msan

veliqu

at ad tie tate m

in u

llam n

on

ute feu

giamet lu

ptat

no

sto co

mm

od

ignisl et n

ulla co

mm

od

i iscipis n

it eum

ipism

od

ipis ad

do

lore m

inci er

am in

ullam

autem

am irit p

rat adio

nseq

uat, co

n ven

isim n

on

um

delese co

nseq

uatu

e

magn

a coreetu

m in

ci bla ad

tio d

o co

re tatum

qu

ipsu

s ipsu

mm

olo

re do

loreet.

Du

issec etuer sen

ismo

do

eros essecte co

re dit in

g el utem

no

s nib

h ea co

rpercil u

t lor

iure d

olestru

d d

o co

r sum

san vu

lpu

t lob

orp

er sit, velestie volo

r ilit ipit in

iat praesto

od

o erit lo

re mo

dio

ns q

uat, q

uiscilis eraese d

el et vel ut d

it lum

sand

iat laore ercilla

rpero

strud

magn

aat. Du

isl ea at, qu

am, q

uisit n

isl diat.

Sincerely,

Mike Z

infan

del

mike@

zinfan

dellan

dscap

ing.co

m Article

reso

urce

s

Co

lors

C0

M100

Y100

K40

C55

M50

Y100

K40

C100

M86

Y6

K2

C24

M33

Y50

K0

C30

M25

Y55

K10

C32

M42

Y50

K32

12

1314151617

Type

face

s

1 Cochin B

old Italic | 18 pt

2 Cochin B

old | 8.5/10.2 pt

3 Utopia R

egular | 9/13 pt

4 Coronet M

T Bold | 72 pt

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