Before&After ® Continued Swipe it! 0605 X i BAmagazine.com U Swipe it! Artistically erase part of an image, shaping it to fit the space. Continued
Before&After ®
Continued Swipe it! 0605
XiBAmagazine.com U
Swipe it!Artistically erase part
of an image, shaping it to fit the space. Continued
2 of 9 Swipe it! 0605
Before&After ® XiBAmagazine.com U
Swipe it!Artistically erase part of an image, shaping it to fit the space
Here’s your problem: You have photo and type competing for the same space, and something has to give. One possibility is to ghost the photo and overlay the type, but this drains its vibrancy, the very thing you like. An alternative? Try erasing some of the photo, and turn it into a design element. A feathered edge will soften its transition to the page.
Original Vibrant, impossible to read
Zinfandel Landscaping521 Turner Rd., Galt, CA Tel 209.954.6565 Fax 209.954.6566 www.zinfandellandscaping.com
Mrs. Judy Hetzler
Hetzler Insurance
652 Kettleman Lane
Lodi, CA 95242
Dear Mrs. Hetzler,
Lorer at in veraestrud do od doloborting essenit non er ad tetuerit aut lore magna
feudui blan estrud dipit nulluptat euis aut praesting et incincinim euguero odo
odiamconse doloborem inci tio consenis adit ver sumsandit ad tatem venisi bla feu
feugueriurem enis dolortie dolendionsed tat. Duisl utpatue aessim niatum zzril ut dipit
luptate te dunt pratio od min et dit praesequi tetum iliquate molorperil dion velesenis
eumsandreet nonsequat doloreet in utpat luptatum dolore moluptat.
Ut luptat nullan utpat. Lor irit velis nismolenisse vent dunt lan ut augiatem quis nul-
laoreet landiam nit la feumsan veliquat ad tie tate min ullam non ute feugiamet luptat
nosto commodignisl et nulla commodi iscipis nit eum ipismodipis ad dolore minci er
am in ullam autem am irit prat adionsequat, con venisim nonum delese consequatue
magna coreetum inci bla ad tio do core tatum quipsus ipsummolore doloreet.
Duissec etuer senismodo eros essecte core dit ing el utem nos nibh ea corpercil ut lor
iure dolestrud do cor sumsan vulput loborper sit, velestie volor ilit ipit iniat praesto
odo erit lore modions quat, quiscilis eraese del et vel ut dit lumsandiat laore ercilla
rperostrud magnaat. Duisl ea at, quam, quisit nisl diat.
Sincerely,
Mike Zinfandel
Swipe Vibrant, with designer shape
Zinfandel Landscaping521 Turner Rd., Galt, CA Tel 209.954.6565 Fax 209.954.6566 www.zinfandellandscaping.com
Mrs. Judy Hetzler
Hetzler Insurance
652 Kettleman Lane
Lodi, CA 95242
Dear Mrs. Hetzler,
Lorer at in veraestrud do od doloborting essenit non er ad tetuerit aut lore magna
feudui blan estrud dipit nulluptat euis aut praesting et incincinim euguero odo
odiamconse doloborem inci tio consenis adit ver sumsandit ad tatem venisi bla feu
feugueriurem enis dolortie dolendionsed tat. Duisl utpatue aessim niatum zzril ut dipit
luptate te dunt pratio od min et dit praesequi tetum iliquate molorperil dion velesenis
eumsandreet nonsequat doloreet in utpat luptatum dolore moluptat.
Ut luptat nullan utpat. Lor irit velis nismolenisse vent dunt lan ut augiatem quis nul-
laoreet landiam nit la feumsan veliquat ad tie tate min ullam non ute feugiamet luptat
nosto commodignisl et nulla commodi iscipis nit eum ipismodipis ad dolore minci er
am in ullam autem am irit prat adionsequat, con venisim nonum delese consequatue
magna coreetum inci bla ad tio do core tatum quipsus ipsummolore doloreet.
Duissec etuer senismodo eros essecte core dit ing el utem nos nibh ea corpercil ut lor
iure dolestrud do cor sumsan vulput loborper sit, velestie volor ilit ipit iniat praesto
odo erit lore modions quat, quiscilis eraese del et vel ut dit lumsandiat laore ercilla
rperostrud magnaat. Duisl ea at, quam, quisit nisl diat.
Sincerely,
Mike Zinfandel
Ghost Functional but dull and busy
Zinfandel Landscaping521 Turner Rd., Galt, CA Tel 209.954.6565 Fax 209.954.6566 www.zinfandellandscaping.com
Mrs. Judy Hetzler
Hetzler Insurance
652 Kettleman Lane
Lodi, CA 95242
Dear Mrs. Hetzler,
Lorer at in veraestrud do od doloborting essenit non er ad tetuerit aut lore magna
feudui blan estrud dipit nulluptat euis aut praesting et incincinim euguero odo
odiamconse doloborem inci tio consenis adit ver sumsandit ad tatem venisi bla feu
feugueriurem enis dolortie dolendionsed tat. Duisl utpatue aessim niatum zzril ut dipit
luptate te dunt pratio od min et dit praesequi tetum iliquate molorperil dion velesenis
eumsandreet nonsequat doloreet in utpat luptatum dolore moluptat.
Ut luptat nullan utpat. Lor irit velis nismolenisse vent dunt lan ut augiatem quis nul-
laoreet landiam nit la feumsan veliquat ad tie tate min ullam non ute feugiamet luptat
nosto commodignisl et nulla commodi iscipis nit eum ipismodipis ad dolore minci er
am in ullam autem am irit prat adionsequat, con venisim nonum delese consequatue
magna coreetum inci bla ad tio do core tatum quipsus ipsummolore doloreet.
Duissec etuer senismodo eros essecte core dit ing el utem nos nibh ea corpercil ut lor
iure dolestrud do cor sumsan vulput loborper sit, velestie volor ilit ipit iniat praesto
odo erit lore modions quat, quiscilis eraese del et vel ut dit lumsandiat laore ercilla
rperostrud magnaat. Duisl ea at, quam, quisit nisl diat.
Sincerely,
Mike Zinfandel
Before&After ®
3 of 9 Swipe it! 0605
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Zinfandel Landscaping521 Turner Rd., Galt, CA Tel 209.954.6565 Fax 209.954.6566 www.zinfandellandscaping.com
Mrs. Judy Hetzler
Hetzler Insurance
652 Kettleman Lane
Lodi, CA 95242
Dear Mrs. Hetzler,
Lorer at in veraestrud do od doloborting essenit non er ad tetuerit aut lore magna
feudui blan estrud dipit nulluptat euis aut praesting et incincinim euguero odo
odiamconse doloborem inci tio consenis adit ver sumsandit ad tatem venisi bla feu
feugueriurem enis dolortie dolendionsed tat. Duisl utpatue aessim niatum zzril ut dipit
luptate te dunt pratio od min et dit praesequi tetum iliquate molorperil dion velesenis
eumsandreet nonsequat doloreet in utpat luptatum dolore moluptat.
Ut luptat nullan utpat. Lor irit velis nismolenisse vent dunt lan ut augiatem quis nul-
laoreet landiam nit la feumsan veliquat ad tie tate min ullam non ute feugiamet luptat
nosto commodignisl et nulla commodi iscipis nit eum ipismodipis ad dolore minci er
am in ullam autem am irit prat adionsequat, con venisim nonum delese consequatue
magna coreetum inci bla ad tio do core tatum quipsus ipsummolore doloreet.
Duissec etuer senismodo eros essecte core dit ing el utem nos nibh ea corpercil ut lor
iure dolestrud do cor sumsan vulput loborper sit, velestie volor ilit ipit iniat praesto
odo erit lore modions quat, quiscilis eraese del et vel ut dit lumsandiat laore ercilla
rperostrud magnaat. Duisl ea at, quam, quisit nisl diat.
Sincerely,
Mike Zinfandel
Watch for interactionWhere’s the ideal place to make your swipe? Keep in mind that you want type and image to work together, so what you’re looking for is how they interact.
(Above left) Even feathered, the swiped image has a definite edge that a hard left text margin amplifies, resulting in a visible, vertical column.
(Above right) A better solution puts the swipe on the right, where it feathers naturally into the ragged text.
Before&After ®
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Wyoming Wildlife Preserve
Image along the bottom anchors the page. The panoramic backdrop fades slowly into the distance, leaving the viewer’s attention on the buffalo. The dressy, willowy typeface, colored to match the grass, is a sophisticated contrast to the heavy, earthy scene.
Solve incompatible shapesHere, a horizontal image is incompatible with the vertical space. Solution? Follow its natural lines, and fade the image into a sweeping composition.
Cherished supporters,
Felestinim volore vel eriure magna consequ scidunt ad ea consed minibh elenit lumsan henit diatem quis alisis augue tat nonsenim vel ut vel el ip erostrud ex ero eraessis nullan vulla consectet irit am volesto conullamet iriusti nsectet non estisl irilisim autat. Duisit, sum quat adipsummodo odolorperil iriureet aliquat vel dolore dit velesenim.
Duisl iusci ex ea am, qui blaor ing eugait acipsuscilla cor iure mo-dion ulla feummolesto odit, consed dipit duis dolessi.
Dui blaore con ulput ullum vullutpat el ea alis nullandre magna feugait acipit praesequat ese veratum iliquipit luptat aliquatum nibh ea amcon henibh el del exeros alis el dui tis augait praessendre dolobore veliquat eni.
Lore elis nis accum il dit wis eugiamet vel ulputpation venim nulput ing ea atinim nibh exero exer acidunt niam dolorpe cipit venibh euisim nullaor riureet prat. Dui tat wis accum velesto dolorer sequis alit er si tie dunt dolore dolore facip er sum diam niam, quip etum in ut lut accum doluptat.
Thank you,
Jackson PhilipsBoard Director
Wyoming Wildlife PreserveCherished supporters,
Felestinim volore vel eriure magna consequ scidunt ad ea consed minibh elenit lumsan henit diatem quis alisis augue tat nonsenim vel ut vel el ip erostrud ex ero eraessis nullan vulla consectet irit am volesto conullamet iriusti nsectet non estisl irilisim autat. Duisit, sum quat adipsummodo odolorperil iriureet aliquat vel dolore dit velesenim.
Duisl iusci ex ea am, qui blaor ing eugait acipsuscilla cor iure mo-dion ulla feummolesto odit, consed dipit duis dolessi.
Dui blaore con ulput ullum vullutpat el ea alis nullandre magna feugait acipit praesequat ese veratum iliquipit luptat aliquatum nibh ea amcon henibh el del exeros alis el dui tis augait praessendre dolobore veliquat eni.
Lore elis nis accum il dit wis eugiamet vel ulputpation venim nulput ing ea atinim nibh exero exer acidunt niam dolorpe cipit venibh euisim nullaor riureet prat. Dui tat wis accum velesto dolorer sequis alit er si tie dunt dolore dolore facip er sum diam niam, quip etum in ut lut accum doluptat.
Thank you,
Jackson PhilipsBoard Director
Same color
Before&After ®
5 of 9 Swipe it! 0605
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Make a photographic headlineAn airplane flashing across the sky is an immediate eye-catcher and a perfect visual “headline” to lead off the advertisement beneath.
The airplane’s fuselage and swipe sweep along the same line, reinforcing the motion and energy. Instead of a heavy blue rectangle, note how the feathered image adds an appropriately atmospheric aura to the page.
Air ShowTexture and flasp net exating end mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin chack. “It has larch to say
fan.” Why? Elesara and order is fay of alm. A card whint not oogum or
bont. Pretty simple, glead and tarm. Texture and flasp net exating end
mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast
the thin chack. “It has larch to say fan.” Why? Elesara and order is fay
of alm. A card whint not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart that can’t prebast.
Fort Worth Air Field @ 10:30 am
December 15, 2004
Before&After ®
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Spotlight a productA swipe can be any shape. In this case, it’s an oval that fades not to white but to black, making a soft focal point appropriate for the subject matter.
An oval creates a soft spot-light that places focus on the keys. It also softens the hard directional lines made by the keys. Diagonal-running keys lead the eye to the type.
Before&After ®
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For a hard edge, just define your shape with the either the Marquee, Lasso or Pen tools, then Cut.
Photoshop: How to make a swipeA swipe can have a hard edge or soft; a hard edge creates a high-contrast line, while a soft edge transitions gently into the background.
40 pixelsMedium
80 pixelsSoft
A soft edge requires feathering. With your selection still active, go to Select>Feather, enter a Radius amount, then Cut.
0 pixelsHard
Note: Pixel amounts will vary with image resolution; the higher the resolution, the more pixels you’ll specify. Our results are with a 300 ppi image.
Before&After ®
8 of 9 Swipe it! 0605
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Air ShowTexture and flasp net exating end mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin chack. “It has larch to say
fan.” Why? Elesara and order is fay of alm. A card whint not oogum or
bont. Pretty simple, glead and tarm. Texture and flasp net exating end
mist of it snooling. Spaff forl isn’t cubular but quastic, leam restart that
can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast
the thin chack. “It has larch to say fan.” Why? Elesara and order is fay
of alm. A card whint not oogum or bont. Pretty simple, glead and tarm.
Texture and flasp net exating end mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart that can’t prebast.
Fort Worth Air Field @ 10:30 am
December 15, 2004
Wyoming Wildlife PreserveCherished supporters,
Felestinim volore vel eriure magna consequ scidunt ad ea consed minibh elenit lumsan henit diatem quis alisis augue tat nonsenim vel ut vel el ip erostrud ex ero eraessis nullan vulla consectet irit am volesto conullamet iriusti nsectet non estisl irilisim autat. Duisit, sum quat adipsummodo odolorperil iriureet aliquat vel dolore dit velesenim.
Duisl iusci ex ea am, qui blaor ing eugait acipsuscilla cor iure mo-dion ulla feummolesto odit, consed dipit duis dolessi.
Dui blaore con ulput ullum vullutpat el ea alis nullandre magna feugait acipit praesequat ese veratum iliquipit luptat aliquatum nibh ea amcon henibh el del exeros alis el dui tis augait praessendre dolobore veliquat eni.
Lore elis nis accum il dit wis eugiamet vel ulputpation venim nulput ing ea atinim nibh exero exer acidunt niam dolorpe cipit venibh euisim nullaor riureet prat. Dui tat wis accum velesto dolorer sequis alit er si tie dunt dolore dolore facip er sum diam niam, quip etum in ut lut accum doluptat.
Thank you,
Jackson PhilipsBoard Director
Zinfandel Landscaping521 Turner Rd., Galt, CA Tel 209.954.6565 Fax 209.954.6566 www.zinfandellandscaping.com
Mrs. Judy Hetzler
Hetzler Insurance
652 Kettleman Lane
Lodi, CA 95242
Dear Mrs. Hetzler,
Lorer at in veraestrud do od doloborting essenit non er ad tetuerit aut lore magna
feudui blan estrud dipit nulluptat euis aut praesting et incincinim euguero odo
odiamconse doloborem inci tio consenis adit ver sumsandit ad tatem venisi bla feu
feugueriurem enis dolortie dolendionsed tat. Duisl utpatue aessim niatum zzril ut dipit
luptate te dunt pratio od min et dit praesequi tetum iliquate molorperil dion velesenis
eumsandreet nonsequat doloreet in utpat luptatum dolore moluptat.
Ut luptat nullan utpat. Lor irit velis nismolenisse vent dunt lan ut augiatem quis nul-
laoreet landiam nit la feumsan veliquat ad tie tate min ullam non ute feugiamet luptat
nosto commodignisl et nulla commodi iscipis nit eum ipismodipis ad dolore minci er
am in ullam autem am irit prat adionsequat, con venisim nonum delese consequatue
magna coreetum inci bla ad tio do core tatum quipsus ipsummolore doloreet.
Duissec etuer senismodo eros essecte core dit ing el utem nos nibh ea corpercil ut lor
iure dolestrud do cor sumsan vulput loborper sit, velestie volor ilit ipit iniat praesto
odo erit lore modions quat, quiscilis eraese del et vel ut dit lumsandiat laore ercilla
rperostrud magnaat. Duisl ea at, quam, quisit nisl diat.
Sincerely,
Mike Zinfandel
Article resources
Colors
C0 M100 Y100 K40
C55 M50 Y100 K40
C100 M86 Y6 K2
C24 M33 Y50 K0
C30 M25 Y55 K10
C32 M42 Y50 K32
12
13
14
15
16
17
Typefaces
1 Cochin Bold Italic | 18 pt
2 Cochin Bold | 8.5/10.2 pt
3 Utopia Regular | 9/13 pt
4 Coronet MT Bold | 72 pt
5 Futura Book | 7.5/20 pt
6 Futura Bold | 9/14 pt
7 Carlton Plain | 35/42 pt
8 Garamond 3 | 8.5/10 pt
9 (a–b) Helvetica Neue Heavy Extended a) 36 pt, b) 23 pt
10 Sloop Script One | 168 pt
Images
11 (a–d) Photos.com | a b c d
11d
9a
9b10
16
17
14
12
3
12
13
11a
7
8
11c
15
11b
4
5
6
9 of 9 | Printing formats
Before&After ®
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Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990. Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understand-able, useful and even fun for everyone.
John McWade Publisher and creative directorGaye McWade Associate publisherVincent Pascual Staff designerDexter Mark Abellera Staff designer
Editorial board Gwen Amos, Carl Winther
Before & After magazine323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995E-mail [email protected] www http://www.bamagazine.com
Copyright ©2005 Before & After magazine, ISSN 1049-0035. All rights reserved
You may pass this article around, but you may not alter it, and you may not charge for it. You may quote brief sections for review. If you do this, please credit Before & After magazine, and let us know. To feature free Before & After articles on your Web site, please contact us. For permission to include all or part of this article in another work, please contact us.
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For the current table of contents, click here. To save time and paper, a paper-saver format of this article,
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Be
fore
&A
fter | w
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1 of 5
Sw
ipe
it! 06050605
Sw
ipe
it!
Here’s yo
ur p
rob
lem: Yo
u h
ave ph
oto
and
type co
mp
eting fo
r the sam
e space, an
d
som
ethin
g has to
give. On
e po
ssibility is to
ghost th
e ph
oto
and
overlay the typ
e, bu
t this
drain
s its vibran
cy, the very th
ing yo
u like. A
n altern
ative? Try erasing so
me o
f the p
ho
to, an
d tu
rn it in
to a d
esign elem
ent. A
feathered
edge w
ill soften
its transitio
n to
the p
age.
Orig
ina
l Vibrant, im
possible to read
Zinfandel L
andscaping521 T
urner Rd., G
alt, CA
Tel 209.954.6565 F
ax 209.954.6566 w
ww
.zinfandellandscaping.c om
Mrs. Ju
dy H
etzler
Hetzler In
suran
ce
652 Kettlem
an Lan
e
Lod
i, CA
95242
Dear M
rs. Hetzler,
Lorer at in
veraestrud
do
od
do
lob
ortin
g essenit n
on
er ad tetu
er it aut lo
re magn
a
feud
ui b
lan estru
d d
ipit n
ullu
ptat eu
is aut p
raesting et in
cincin
im eu
guero
od
o
od
iamco
nse d
olo
bo
rem in
ci tio co
nsen
is adit ver su
msan
dit ad
tatem ven
isi bla feu
feugu
eriurem
enis d
olo
rtie do
lend
ion
sed tat. D
uisl u
tpatu
e aessim n
iatum
zzr il ut d
ipit
lup
tate te du
nt p
ratio o
d m
in et d
it praeseq
ui tetu
m iliq
uate m
olo
rperil d
ion
velesenis
eum
sand
reet no
nseq
uat d
olo
reet in u
tpat lu
ptatu
m d
olo
re mo
lup
tat.
Ut lu
ptat n
ullan
utp
at. Lor irit velis n
ismo
lenisse ven
t du
nt lan
ut au
giatem q
uis n
ul-
laoreet lan
diam
nit la feu
msan
veliqu
at ad tie tate m
in u
llam n
on
ute feu
giamet lu
ptat
no
sto co
mm
od
ignisl et n
ulla co
mm
od
i iscipis n
it eum
ipism
od
ipis ad
do
lore m
inci er
am in
ullam
autem
am irit p
rat adio
nseq
uat, co
n ven
isim n
on
um
delese co
nseq
uatu
e
magn
a coreetu
m in
ci bla ad
tio d
o co
re tatum
qu
ipsu
s ipsu
mm
olo
re do
loreet.
Du
issec etuer sen
ismo
do
eros essecte co
re dit in
g el utem
no
s nib
h ea co
rpercil u
t lor
iure d
olestru
d d
o co
r sum
san vu
lpu
t lob
orp
er sit, velestie volo
r ilit ipit in
iat praesto
od
o erit lo
re mo
dio
ns q
uat, q
uiscilis eraese d
el et vel ut d
it lum
sand
iat laore ercilla
rpero
strud
magn
aat. Du
isl ea at, qu
am, q
uisit n
isl diat.
Sincerely,
Mike Z
infan
del
mike@
zinfan
dellan
dscap
ing.co
m
Sw
ipe
Vibrant, w
ith designer shape
Zinfandel L
andscaping521 T
urner Rd., G
alt, CA
Tel 209.954.6565 F
ax 209.954.6566 w
ww
.zinfandellandscaping.c om
Mrs. Ju
dy H
etzler
Hetzler In
suran
ce
652 Kettlem
an Lan
e
Lod
i, CA
95242
Dear M
rs. Hetzler,
Lorer at in
veraestrud
do
od
do
lob
ortin
g essenit n
on
er ad tetu
er it aut lo
re magn
a
feud
ui b
lan estru
d d
ipit n
ullu
ptat eu
is aut p
raesting et in
cincin
im eu
guero
od
o
od
iamco
nse d
olo
bo
rem in
ci tio co
nsen
is adit ver su
msan
dit ad
tatem ven
isi bla feu
feugu
eriurem
enis d
olo
rtie do
lend
ion
sed tat. D
uisl u
tpatu
e aessim n
iatum
zzr il ut d
ipit
lup
tate te du
nt p
ratio o
d m
in et d
it praeseq
ui tetu
m iliq
uate m
olo
rperil d
ion
velesenis
eum
sand
reet no
nseq
uat d
olo
reet in u
tpat lu
ptatu
m d
olo
re mo
lup
tat.
Ut lu
ptat n
ullan
utp
at. Lor irit velis n
ismo
lenisse ven
t du
nt lan
ut au
giatem q
uis n
ul-
laoreet lan
diam
nit la feu
msan
veliqu
at ad tie tate m
in u
llam n
on
ute feu
giamet lu
ptat
no
sto co
mm
od
ignisl et n
ulla co
mm
od
i iscipis n
it eum
ipism
od
ipis ad
do
lore m
inci er
am in
ullam
autem
am irit p
rat adio
nseq
uat, co
n ven
isim n
on
um
delese co
nseq
uatu
e
magn
a coreetu
m in
ci bla ad
tio d
o co
re tatum
qu
ipsu
s ipsu
mm
olo
re do
loreet.
Du
issec etuer sen
ismo
do
eros essecte co
re dit in
g el utem
no
s nib
h ea co
rpercil u
t lor
iure d
olestru
d d
o co
r sum
san vu
lpu
t lob
orp
er sit, velestie volo
r ilit ipit in
iat praesto
od
o erit lo
re mo
dio
ns q
uat, q
uiscilis eraese d
el et vel ut d
it lum
sand
iat laore ercilla
rpero
strud
magn
aat. Du
isl ea at, qu
am, q
uisit n
isl diat.
Sincerely,
Mike Z
infan
del
mike@
zinfan
dellan
dscap
ing.co
m
Gh
ost Functional but dull and busy
Zinfandel L
andscaping521 T
urner Rd., G
alt, CA
Tel 209.954.6565 F
ax 209.954.6566 w
ww
.zinfandellandscaping.c om
Mrs. Ju
dy H
etzler
Hetzler In
suran
ce
652 Kettlem
an Lan
e
Lod
i, CA
95242
Dear M
rs. Hetzler,
Lorer at in
veraestrud
do
od
do
lob
ortin
g essenit n
on
er ad tetu
er it aut lo
re magn
a
feud
ui b
lan estru
d d
ipit n
ullu
ptat eu
is aut p
raesting et in
cincin
im eu
guero
od
o
od
iamco
nse d
olo
bo
rem in
ci tio co
nsen
is adit ver su
msan
dit ad
tatem ven
isi bla feu
feugu
eriurem
enis d
olo
rtie do
lend
ion
sed tat. D
uisl u
tpatu
e aessim n
iatum
zzr il ut d
ipit
lup
tate te du
nt p
ratio o
d m
in et d
it praeseq
ui tetu
m iliq
uate m
olo
rperil d
ion
velesenis
eum
sand
reet no
nseq
uat d
olo
reet in u
tpat lu
ptatu
m d
olo
re mo
lup
tat.
Ut lu
ptat n
ullan
utp
at. Lor irit velis n
ismo
lenisse ven
t du
nt lan
ut au
giatem q
uis n
ul-
laoreet lan
diam
nit la feu
msan
veliqu
at ad tie tate m
in u
llam n
on
ute feu
giamet lu
ptat
no
sto co
mm
od
ignisl et n
ulla co
mm
od
i iscipis n
it eum
ipism
od
ipis ad
do
lore m
inci er
am in
ullam
autem
am irit p
rat adio
nseq
uat, co
n ven
isim n
on
um
delese co
nseq
uatu
e
magn
a coreetu
m in
ci bla ad
tio d
o co
re tatum
qu
ipsu
s ipsu
mm
olo
re do
loreet.
Du
issec etuer sen
ismo
do
eros essecte co
re dit in
g el utem
no
s nib
h ea co
rpercil u
t lor
iure d
olestru
d d
o co
r sum
san vu
lpu
t lob
orp
er sit, velestie volo
r ilit ipit in
iat praesto
od
o erit lo
re mo
dio
ns q
uat, q
uiscilis eraese d
el et vel ut d
it lum
sand
iat laore ercilla
rpero
strud
magn
aat. Du
isl ea at, qu
am, q
uisit n
isl diat.
Sincerely,
Mike Z
infan
del
mike@
zinfan
dellan
dscap
ing.co
m
Swipe it!
Artistically erase p
art o
f an im
age, shap
ing it
to fi
t the sp
ace.
Be
fore
&A
fter | w
ww
.bamagazine.com
2 of 5
Sw
ipe
it! 06050605
Sw
ipe
it!
Zinfandel L
andscaping521 T
urner Rd., G
alt, CA
Tel 209.954.6565 F
ax 209.954.6566 w
ww
.zinfandellandscaping.com
Mrs. Ju
dy H
etzler
Hetzler In
suran
ce
652 Kettlem
an Lan
e
Lod
i, CA
95242
Dear M
rs. Hetzler,
Lorer at in
veraestrud
do
od
do
lob
ortin
g essenit n
on
er ad tetu
erit aut lo
re magn
a
feud
ui b
lan estru
d d
ipit n
ullu
ptat eu
is aut p
raesting et in
cincin
im eu
guero
od
o
od
iamco
nse d
olo
bo
rem in
ci tio co
nsen
is adit ver su
msan
dit ad
tatem ven
isi bla feu
feugu
eriurem
enis d
olo
rtie do
lend
ion
sed tat. D
uisl u
tpatu
e aessim n
iatum
zzril ut d
ipit
lup
tate te du
nt p
ratio o
d m
in et d
it praeseq
ui tetu
m iliq
uate m
olo
rperil d
ion
velesenis
eum
sand
reet no
nseq
uat d
olo
reet in u
tpat lu
ptatu
m d
olo
re mo
lup
tat.
Ut lu
ptat n
ullan
utp
at. Lor irit velis n
ismo
lenisse ven
t du
nt lan
ut au
giatem q
uis n
ul-
laoreet lan
diam
nit la feu
msan
veliqu
at ad tie tate m
in u
llam n
on
ute feu
giamet lu
ptat
no
sto co
mm
od
ignisl et n
ulla co
mm
od
i iscipis n
it eum
ipism
od
ipis ad
do
lor e m
inci er
am in
ullam
autem
am irit p
rat adio
nseq
uat, co
n ven
isim n
on
um
delese co
nseq
uatu
e
magn
a coreetu
m in
ci bla ad
tio d
o co
re tatum
qu
ipsu
s ipsu
mm
olo
re do
loreet.
Du
issec etuer sen
ismo
do
eros essecte co
re dit in
g el utem
no
s nib
h ea co
rpercil u
t lor
iure d
olestru
d d
o co
r sum
san vu
lpu
t lob
orp
er sit, velestie volo
r ilit ipit in
iat praesto
od
o erit lo
re mo
dio
ns q
uat, q
uiscilis eraese d
el et vel ut d
it lum
sand
iat laore ercilla
rpero
strud
magn
aat. Du
isl ea at, qu
am, q
uisit n
isl diat.
Sincerely,
Mike Z
infan
del
mike@
zinfan
dellan
dscap
ing.co
m
Watch
for in
teractio
nW
here’s th
e ideal p
lace to m
ake you
r swip
e? Keep
in m
ind
that yo
u w
ant typ
e and
im
age to w
ork togeth
er, so w
hat yo
u’re lo
okin
g for is h
ow th
ey interact.
(Ab
ov
e le
ft) Ev
en
fea
the
red
, the
swip
ed
ima
ge
ha
s a
de
fin
ite e
dg
e th
at a
ha
rd le
ft tex
t ma
rgin
am
plifi
es,
resu
lting
in a
visib
le, v
ertic
al c
olu
mn
.
(Ab
ov
e rig
ht) A
be
tter so
lutio
n p
uts th
e sw
ipe
on
the
rig
ht, w
he
re it fe
ath
ers n
atu
rally
into
the
rag
ge
d te
xt.
Wyoming W
ildlife Preserve
Ima
ge
alo
ng
the
bo
ttom
an
cho
rs th
e p
ag
e. The
pa
no
ram
ic b
ack
dro
p fa
de
s slow
ly into
the
d
istan
ce, lea
ving
the
view
er’s
atte
ntio
n o
n th
e b
uffa
lo. The
d
ressy, w
illow
y type
face,
colo
red
to m
atch
the
gra
ss, is a
sop
histica
ted
con
trast to
the
h
ea
vy, ea
rthy sce
ne.
So
lve in
com
patib
le sh
ape
sH
ere, a ho
rizon
tal image is in
com
patib
le with
the vertical sp
ace. Solu
tion
? Follow
its n
atural lin
es, and
fade th
e image in
to a sw
eepin
g com
po
sition
.
Cherished supporters,
Felestinim volore vel eriure m
agna consequ scidunt ad ea consed m
inibh elenit lumsan henit diatem
quis alisis augue tat nonsenim
vel ut vel el ip erostrud ex ero eraessis nullan vulla consectet irit am
volesto conullamet iriusti nsectet non estisl irilisim
autat. Duisit,
sum quat adipsum
modo odolorperil iriureet aliquat vel dolore dit
velesenim.
Duisl iusci ex ea am
, qui blaor ing eugait acipsuscilla cor iure m
odion ulla feumm
olesto odit, consed dipit duis dolessi.
Dui blaore con ulput ullum
vullutpat el ea alis nullandre magna
feugait acipit praesequat ese veratum iliquipit luptat aliquatum
nibh ea am
con henibh el del exeros alis el dui tis augait praessendre dolobore veliquat eni.
Lore elis nis accum il dit w
is eugiamet vel ulputpation venim
nulput ing ea atinim
nibh exero exer acidunt niam dolorpe cipit venibh
euisim nullaor riureet prat. D
ui tat wis accum
velesto dolorer sequis alit er si tie dunt dolore dolore facip er sum
diam niam
, quip etum
in ut lut accum doluptat.
Thank you,
Jackson Philips
Board D
irector
Wyoming W
ildlife PreserveC
herished supporters,
Felestinim volore vel eriure m
agna consequ scidunt ad ea consed m
inibh elenit lumsan henit diatem
quis alisis augue tat nonsenim
vel ut vel el ip erostrud ex ero eraessis nullan vulla consectet irit am
volesto conullamet iriusti nsectet non estisl irilisim
autat. Duisit,
sum quat adipsum
modo odolorperil iriureet aliquat vel dolore dit
velesenim.
Duisl iusci ex ea am
, qui blaor ing eugait acipsuscilla cor iure m
odion ulla feumm
olesto odit, consed dipit duis dolessi.
Dui blaore con ulput ullum
vullutpat el ea alis nullandre magna
feugait acipit praesequat ese veratum iliquipit luptat aliquatum
nibh ea am
con henibh el del exeros alis el dui tis augait praessendre dolobore veliquat eni.
Lore elis nis accum il dit w
is eugiamet vel ulputpation venim
nulput ing ea atinim
nibh exero exer acidunt niam dolorpe cipit venibh
euisim nullaor riureet prat. D
ui tat wis accum
velesto dolorer sequis alit er si tie dunt dolore dolore facip er sum
diam niam
, quip etum
in ut lut accum doluptat.
Thank you,
Jackson Philips
Board D
irector
Same color
Be
fore
&A
fter | w
ww
.bamagazine.com
3 of 5
Sw
ipe
it! 06050605
Sw
ipe
it!
Mak
e a p
ho
tog
raph
ic he
adlin
eA
n airp
lane fl
ashin
g across th
e sky is an im
med
iate eye-catcher an
d a p
erfect visu
al “head
line” to
lead o
ff the ad
vertisemen
t ben
eath.
The
airp
lan
e’s fu
sela
ge
an
d
swip
e sw
ee
p a
lon
g th
e sa
me
lin
e, rein
forcin
g th
e m
otio
n
an
d e
ne
rgy. In
stea
d o
f a h
ea
vy b
lue
recta
ng
le, no
te h
ow
th
e fe
ath
ere
d im
ag
e a
dd
s an
a
pp
rop
riate
ly atm
osp
he
ric a
ura
to th
e p
ag
e.
Air S
howTexture and flasp net exating end m
ist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin chack. “It has larch to say
fan.” Why? Elesara and order is fay of alm
. A card w
hint not oogum or
bont. Pretty simple, glead and tarm
. Texture and flasp net exating end
mist of it snooling. Spaff forl isn’t cubular but quastic, leam
restart that
can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast
the thin chack. “It has larch to say fan.” Why? Elesara and order is fay
of alm. A
card whint not oogum
or bont. Pretty simple, glead and tarm
.
Texture and flasp net exating end mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart that can’t prebast.
Fort Worth A
ir Field @ 10:30 am
Decem
ber 15
, 20
04
Sp
otlig
ht a p
rod
uct
A sw
ipe can
be an
y shap
e. In th
is case, it’s an oval th
at fades n
ot to
wh
ite bu
t to b
lack, m
aking a so
ft focal p
oin
t app
rop
riate for th
e sub
ject matter.
An
ova
l crea
tes a
soft sp
ot-
ligh
t tha
t pla
ces fo
cus o
n th
e
ke
ys. It also
softe
ns th
e h
ard
d
irectio
na
l line
s ma
de
by th
e
ke
ys. Dia
go
na
l-run
nin
g k
eys
lea
d th
e e
ye to
the
type.
Be
fore
&A
fter | w
ww
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4 of 5
Sw
ipe
it! 06050605
Sw
ipe
it!
For a h
ard e
dg
e, just d
efi
ne
you
r sh
ape
with
the
eith
er th
e M
arqu
ee,
Lasso o
r Pe
n to
ols, th
en
Cu
t.
Ph
oto
sho
p: H
ow
to m
ake
a swip
eA
swip
e can h
ave a hard
edge o
r soft; a h
ard ed
ge creates a high
-con
trast line,
wh
ile a soft ed
ge transitio
ns gen
tly into
the b
ackgrou
nd
.
40 pix
els
Medium
80 pix
els
Soft
A so
ft ed
ge
req
uire
s fea
the
ring
. With
you
r se
lectio
n still a
ctive, go
to S
ele
ct>Fe
ath
er,
en
ter a
Ra
diu
s am
ou
nt, th
en
Cu
t.
0 pix
els
Hard
Note: P
ixel amounts w
ill vary with im
age resolution; the higher the resolution, the m
ore pixels you’ll specify. Our results are
with a 300 ppi im
age.
Air S
howTexture and flasp net exating end m
ist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart that can’t prebast. It’s tope, this fluant
chasible. Silk, shast, lape and behast the thin chack. “It has larch to say
fan.” Why? Elesara and order is fay of alm
. A card w
hint not oogum or
bont. Pretty simple, glead and tarm
. Texture and flasp net exating end
mist of it snooling. Spaff forl isn’t cubular but quastic, leam
restart that
can’t prebast. It’s tope, this fluant chasible. Silk, shast, lape and behast
the thin chack. “It has larch to say fan.” Why? Elesara and order is fay
of alm. A
card whint not oogum
or bont. Pretty simple, glead and tarm
.
Texture and flasp net exating end mist of it snooling. Spaff forl isn’t
cubular but quastic, leam restart that can’t prebast.
Fort Worth A
ir Field @ 10:30 am
Decem
ber 15
, 20
04
Wyoming W
ildlife PreserveC
herished supporters,
Felestinim volore vel eriure m
agna consequ scidunt ad ea consed m
inibh elenit lumsan henit diatem
quis alisis augue tat nonsenim
vel ut vel el ip erostrud ex ero eraessis nullan vulla consectet irit am
volesto conullamet iriusti nsectet non estisl irilisim
autat. Duisit,
sum quat adipsum
modo odolorperil iriureet aliquat vel dolore dit
velesenim.
Duisl iusci ex ea am
, qui blaor ing eugait acipsuscilla cor iure mo-
dion ulla feumm
olesto odit, consed dipit duis dolessi.
Dui blaore con ulput ullum
vullutpat el ea alis nullandre magna
feugait acipit praesequat ese veratum iliquipit luptat aliquatum
nibh ea am
con henibh el del exeros alis el dui tis augait praessendre dolobore veliquat eni.
Lore elis nis accum il dit w
is eugiamet vel ulputpation venim
nulput ing ea atinim
nibh exero exer acidunt niam dolorpe cipit venibh
euisim nullaor riureet prat. D
ui tat wis accum
velesto dolorer sequis alit er si tie dunt dolore dolore facip er sum
diam niam
, quip etum
in ut lut accum doluptat.
Thank you,
Jackson Philips
Board D
irector
Zinfandel L
andscaping521 T
urner Rd., G
alt, CA
Tel 209.954.6565 F
ax 209.95 4.6566 w
ww
.zinfandellandscaping.c om
Mrs. Ju
dy H
etzler
Hetzler In
suran
ce
652 Kettlem
an Lan
e
Lod
i, CA
95242
Dear M
rs. Hetzler,
Lorer at in
veraestrud
do
od
do
lob
ortin
g essenit n
on
er ad tetu
erit aut lo
re magn
a
feud
ui b
lan estru
d d
ipit n
ullu
ptat eu
is aut p
raesting et in
cincin
im eu
guero
od
o
od
iamco
nse d
olo
bo
rem in
ci tio co
nsen
is adit ver su
msan
dit ad
tatem ven
isi bla feu
feugu
eriurem
enis d
olo
rtie do
lend
ion
sed tat. D
uisl u
tpatu
e aessim n
iatum
zzril ut d
ipit
lup
tate te du
nt p
ratio o
d m
in et d
it praeseq
ui tetu
m iliq
uate m
olo
rperil d
ion
velesenis
eum
sand
reet no
nseq
uat d
olo
reet in u
tpat lu
ptatu
m d
olo
re mo
lup
tat.
Ut lu
ptat n
ullan
utp
at. Lor irit velis n
ismo
lenisse ven
t du
nt lan
ut au
giatem q
uis n
ul-
laoreet lan
diam
nit la feu
msan
veliqu
at ad tie tate m
in u
llam n
on
ute feu
giamet lu
ptat
no
sto co
mm
od
ignisl et n
ulla co
mm
od
i iscipis n
it eum
ipism
od
ipis ad
do
lore m
inci er
am in
ullam
autem
am irit p
rat adio
nseq
uat, co
n ven
isim n
on
um
delese co
nseq
uatu
e
magn
a coreetu
m in
ci bla ad
tio d
o co
re tatum
qu
ipsu
s ipsu
mm
olo
re do
loreet.
Du
issec etuer sen
ismo
do
eros essecte co
re dit in
g el utem
no
s nib
h ea co
rpercil u
t lor
iure d
olestru
d d
o co
r sum
san vu
lpu
t lob
orp
er sit, velestie volo
r ilit ipit in
iat praesto
od
o erit lo
re mo
dio
ns q
uat, q
uiscilis eraese d
el et vel ut d
it lum
sand
iat laore ercilla
rpero
strud
magn
aat. Du
isl ea at, qu
am, q
uisit n
isl diat.
Sincerely,
Mike Z
infan
del
mike@
zinfan
dellan
dscap
ing.co
m Article
reso
urce
s
Co
lors
C0
M100
Y100
K40
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M50
Y100
K40
C100
M86
Y6
K2
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Y50
K32
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1314151617
Type
face
s
1 Cochin B
old Italic | 18 pt
2 Cochin B
old | 8.5/10.2 pt
3 Utopia R
egular | 9/13 pt
4 Coronet M
T Bold | 72 pt
5 Futura Book | 7.5/20 pt
6 Futura Bold | 9/14 pt
7 Carlton P
lain | 35/42 pt
8 Garam
ond 3 | 8.5/10 pt
9 (a–b
) Helvetica N
eue Heavy Extended
a) 36 pt, b) 23 pt
10 Sloop Script One | 168 pt
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fter | w
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