Swimming in a sea of News Brian OKeefe Director of Product Management 617 797-5282.

Swimming in a sea of News

Brian O’KeefeDirector of Product Management617 797-5282

About UsTreemapsThe Problem The Solution: Get Visual ! Why Visual?Pre-Attentive ProcessingTreemapsNews Demo - Panopticon Explorer v1.4

Q/AContact Information

Agenda

Pioneer in real-time visualization softwareFlagship product : TreemapOffices: Stockholm, London, New YorkFounded in 1999Immediate ROI for customers40+ person-years of development5th generation productTechnology agnostic • .NET, Java• SDK, zero-footprint, desktop

About Us

The Problem

World is facing an unprecedented information explosion

News, data, text, images,structured and unstructured data

Every organization or person arebecoming an information business.

Much work on the back-end & pipe but limited investment on the front-end

We are collecting and disseminating News at a greater rate

than our ability to Consume it!

Simply Put…

Manage, customize and aggregate your news flow…

…then stream it to your business users.

The Solution… get Visual !

Why Visual ?

Visual Processing & the Brain"Because half of the human brain is devoted directly or indirectly to vision, understanding the process of vision provides clues to understanding fundamental operations in the brain."

--Professor Mriganka Sur of MIT's Department of Brain and Cognitive Sciences

•35 different areas in the brain that have been identified as being primarily or totally involved with the processing of visual information•All lobes of the cerebral cortex are involved in the processing of visual information •More area of the brain dedicated to vision than to all the other sense modalities combined

--Robert B. Sanet, O.D., F.C.O.V.D; IV International Congress of Behavioral Optometry

How quickly can you identify this image?

Pre-Attentive Processing

12817368756178976546984506

98560498286762980985845382

24509856458935098450980965

85909103020990595959577256

46750506789045678845789809

82137765487266490856093294

968641

How many 3’s?

128173687561789765469845068

560498286762980985845382245

098564589350984509809658590

910302099059595957725646750

506789045678845789809821637

654872664908560932949686897

128173687561789765469845068

560498286762980985845382245

098564589350984509809658590

910302099059595957725646750

506789045678845789809821637

654872664908560932949686897

Treemaps

• Display large amounts of row data as groups of rectangles• Rectangles can be arranged, sized, and colored graphically to reveal underlying patterns, trends , biases• Treemaps allow users to easily recognize complicated data relationships

Treemaps have 3 key elements: 1. Aggre ga tion 2. Size 3. Color

News Demo - Panopticon Explorer v1.4

Demo

Please Contact us @:London: 44 20 7877 0640

New York: 646 216 8863

Stockholm: 46 853 480 [email protected]

www.panopticon.com/events

Summary

Upcoming Webinar:“Get ‘Embed’ with our SDK!" Feb 26th, 2008 @ 10:30 EST

--Visualization and Data Plug-ins

1) To date, most of the work has been on Content and Delivery2) What is needed is a visual and interactive front-end 3) Leverage the Brain’s ability to process information faster and

efficient- Visually