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ROB @WILLINGTON Tuesday, June 7, 2011
19

Swiftcurrent Edge Conference Presentation

Nov 01, 2014

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Page 1: Swiftcurrent Edge Conference Presentation

ROB @WILLINGTON

Tuesday, June 7, 2011

Page 2: Swiftcurrent Edge Conference Presentation

STORY

BELIEVE IT/SUBSTANCE

SIMPLE.

EMOTIONAL.MEMORABLE.

START/END

Tuesday, June 7, 2011

Page 3: Swiftcurrent Edge Conference Presentation

= ?BRAND IS DEFINED BY ALL RELATED STORIES

Tuesday, June 7, 2011

Page 4: Swiftcurrent Edge Conference Presentation

WHAT YOU SAY ABOUT YOU

WHAT YOU SAY ABOUT YOUROPPONENT

WHAT YOUROPPONENT

WILL SAY ABOUT YOU

WHAT YOUROPPONENT

WILL SAY ABOUTHERSELF

(BUILD FIRST)

Tuesday, June 7, 2011

Page 5: Swiftcurrent Edge Conference Presentation

WHAT YOU SAY ABOUT YOU

WHAT YOU SAY ABOUT YOUROPPONENT

WHAT YOUROPPONENT

WILL SAY ABOUT YOU

WHAT YOUROPPONENT

WILL SAY ABOUTHERSELF

Tuesday, June 7, 2011

Page 6: Swiftcurrent Edge Conference Presentation

HEALTH CARE TAKE OVERESTABLISHMENT

POLITICAL MACHINEINCREASE DEBT

GET THINGS DONE IN DCCONTINUE KENNEDY

LEGACY

THE PEOPLE

Tuesday, June 7, 2011

Page 7: Swiftcurrent Edge Conference Presentation

CORPORATE GREEDSUPPORT WEALTHY

IRAQ = WRONG

WAR HEROAMERICA DESERVES BETTER

STEADY LEADERSHIPIN TIMES OF CHANGE

Tuesday, June 7, 2011

Page 8: Swiftcurrent Edge Conference Presentation

CHANGE WE CAN BELIEVE IN

GEORGE BUSHWALL STREET4 MORE YEARS

HIGH TAXESMORE SPENDING

WEAK FOREIGN POLICYFLUFF/CELEBRITY

BILL AYERS

COUNTRY FIRSTLEADER

LOWER TAXESSTRONG F. POLICY

MAVERICK

Tuesday, June 7, 2011

Page 9: Swiftcurrent Edge Conference Presentation

Tuesday, June 7, 2011

Page 10: Swiftcurrent Edge Conference Presentation

WHAT YOUROPPONENT

WILL SAY ABOUT YOU

WHAT YOUROPPONENT

WILL SAY ABOUTHERSELF

USEOTHER

PEOPLE’SSTORIES

Tuesday, June 7, 2011

Page 11: Swiftcurrent Edge Conference Presentation

THE ONE

WHAT YOUROPPONENT

WILL SAY ABOUT YOU

WHAT YOUROPPONENT

WILL SAY ABOUTHIMSELF

USEOTHER

PEOPLE’SSTORIES

Tuesday, June 7, 2011

Page 12: Swiftcurrent Edge Conference Presentation

WHAT YOU SAY ABOUT YOU

WHAT YOU SAY ABOUT YOUROPPONENT

WHAT YOUROPPONENT

WILL SAY ABOUT YOU

WHAT YOUROPPONENT

WILL SAY ABOUTHERSELF

PUTTING THE VOTERS FIRST

Tuesday, June 7, 2011

Page 13: Swiftcurrent Edge Conference Presentation

WHAT YOUROPPONENT

WILL SAY ABOUT YOU

WHAT YOUROPPONENT

WILL SAY ABOUTHERSELF

PUTTING THE FLYERS FIRSTBAGS, DRINKS, TV

Tuesday, June 7, 2011

Page 14: Swiftcurrent Edge Conference Presentation

WHAT YOUROPPONENT

WILL SAY ABOUT YOU

WHAT YOUROPPONENT

WILL SAY ABOUTHERSELF

20 POUND SEED =10 POUNDS SEED & 10 POUNDS OF FILLER

HONEST GREENREAL GRASS SEED

SCOTT TURF BUILDER

Tuesday, June 7, 2011

Page 15: Swiftcurrent Edge Conference Presentation

WHAT YOUROPPONENT

WILL SAY ABOUT YOU

WHAT YOUROPPONENT

WILL SAY ABOUTHERSELF

GROUND UP PAPERCAN’T HOLD H2O

INFERIOR TECH

NO FILLER EXCLUSIVE COATING

MORE ADVANCEDHOLDS WATER 4X

LONGER

PENNINGTON

Tuesday, June 7, 2011

Page 16: Swiftcurrent Edge Conference Presentation

Tuesday, June 7, 2011

Page 17: Swiftcurrent Edge Conference Presentation

WHAT YOU SAY ABOUT YOU

WHAT YOU SAY ABOUT YOUROPPONENT

WHAT YOUROPPONENT

WILL SAY ABOUT YOU

WHAT YOUROPPONENT

WILL SAY ABOUTHERSELF

FRAME YOUR CAMPAIGN

Tuesday, June 7, 2011

Page 18: Swiftcurrent Edge Conference Presentation

PLATO BIBLE CHILD

ALLEGORY OFTHE CAVE BOOK OF JOB RIGHT NOW

DEEP HISTORY

Tuesday, June 7, 2011

Page 19: Swiftcurrent Edge Conference Presentation

ROB @WILLINGTON

THANK YOUTuesday, June 7, 2011