SWIFT

WELCOME TO OUR WELCOME TO OUR PRESENTATIONPRESENTATION

KAWSAR ALOM SHOHAG 25149KAWSAR ALOM SHOHAG 25149SHAHI JANATUL HAFSA 25087SHAHI JANATUL HAFSA 25087MD. MAHIBUR RAHMAN 22158MD. MAHIBUR RAHMAN 22158KAJAL ADHIKARI 25138KAJAL ADHIKARI 25138RASEN DRA CHANDRA DAS 25111RASEN DRA CHANDRA DAS 25111MD. SAIFUL ISLAM 25077MD. SAIFUL ISLAM 25077JUBAYEL HUSSAIN JUBEL 22089JUBAYEL HUSSAIN JUBEL 22089

E-mail: E-mail:

www.swiftsugarcanejuice.comwww.swiftsugarcanejuice.comZINDABAZAR, SYLHET.ZINDABAZAR, SYLHET.

Executive summary:Executive summary:

• “SWIFT” is a soft drinks manufacturer company that heading into its fourth• year of operation and produces mango juice, apple juice, blackberry juice, date juice etc. All of

the items mentioned successfully running and continued to future profitability. To give them customer a new juice taste depending on marketing research information of the customer, we are going to launch a new favorite soft drink named “SWIFT Sugarcane Juice”.

• 2.1 Market Description                                 • We have more clear and specific information about the market and we are also aware of the

customer demand and choices. Based on our Research and Development department we are strictly determined to serve our customer needs and wants with a totally new taste of juice like “SWIFT Sugarcane Juice”. We are going to launch our new product for five of people. They are shown graphically below:

• Our total targeted area population is estimated at .80 million.• Demographic:• Male & Female• Generation – kid, young, matured people, old people and jaundice patients.• We know the following regarding the profile of the typical resident of Dhaka City•   22% children•   18% mature

FOOD VALUEFOOD VALUE

• The juice is extracted from the cane by pressing it through iron rollers. It is nutritious and refreshing. It contains about 15 per cent natural sugar and is rich in organic salts and vitamins.

• Originally, sugarcane was grown solely for chewing in the pacific and South Eastern Asia, a custom which has now spread throughout most of the tropics.

Our offerings to the customer through our product are:-

1.High quality drink.2.Reasonable price.

3.amount.4.Ideal for Smoothies Natural test of

sugarcane Juice.5.Availability to the customers.Availability through different!

DISTRIBUTIONDISTRIBUTION

We will primarily use our existing distributors for distributing our new product “SWIFT Sugarcane Juice”. Then, we will make some new channels and assign some distributors to promote our new product to all over the country.

Pricing:-

The Company established the price of its new product “SWIFT Sugarcane Juice” with the concept from cost based pricing. According to our calculation the cost of our product is Tk.8 taka, and we set Tk10 for our product.

Product marketing: Our product will enable our customers to have a different experience to test in soft drink. They will be able to differentiate our product in quality and test which are unique in the soft drink market. They will not be able to feel the same way for the other soft drinks in the market.

MISSIONMISSION

Our mission for the product is to establish the brand as a sign of satisfaction. We want to spread the product through the whole country and reach each and every consumer.

VISIONVISION

• WE WILL CONTINUE TO DEVELOP OUR PRIVATE BRAND CAPABILITIES AND BUILD RELATIONSHIPS WITH CUSTOMERS AND EMPLOYEES THAT CREATE VALUE OVER THE LONG TERM.THIS WILL ENABLE US TO:MAXIMIZE THE SUCCESS OF OUR CORE BUSINESS,GROW BY EXPENDING INTO COMPLEMENTARY PRIVATE BRAND CHANNELS AND

PRODUCT LINES WHERE WE CAN ADD SUPERIOR VALUE.

ObjectiveObjective

• The key to success of this product are- • Maintaining gross margin in excess of 30% at the first

year.• Experienced and eye catching advertisement on the

important areas of the Dhaka City.• Quality Enterprise Resource Planning (ERP)

management.• Proper channel distribution.• Proper Customer Relationship Management (CRM).• Proper Supply Chain Management (SCM)• Generating average sales in excess of Tk.120,000 per

business day.• Online News and Advertisement.

CONCLUSIONCONCLUSION

• In conclusion we can see that, the product the company is going to launch has a bright future in its market. As the product is innovative, the consumers are going to appreciate it. And according to the R&D (Research and Development) department this product will be a strong product mix for our company. And once our “SWIFT Sugarcane Juice” will reach to the hand of every of our targeted customers.