in Sweden 2010 Coordinator in Sweden ? Lars Forslin ? Age 47 ? Lives in Stockholm ? Freelancer in garden design, web design/graphic design ? Avid photographer, mostly plant/garden related ? Will phase out the garden design as CYL gets going ? Will phase in more of photography ? Former editor/contributor of organic gardening magazine ”Odlaren” ? Background in organic vegetable gardening in the 80's & 90's ? Worked in garden center for 6 years, nursery dept. ? Made the campaign web sites for PPH 2007-2009 ? Education in horticulture and media
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
in Sweden 2010
Coordinator in Sweden
?Lars Forslin
?Age 47
?Lives in Stockholm
?Freelancer in garden design, web design/graphic design
?Avid photographer, mostly plant/garden related
?Will phase out the garden design as CYL gets going
?Will phase in more of photography
?Former editor/contributor of organic gardening magazine ”Odlaren”
?Background in organic vegetable gardening in the 80's & 90's
?Worked in garden center for 6 years, nursery dept.
?Made the campaign web sites for PPH 2007-2009
?Education in horticulture and media
in Sweden 2010
GENERAL
?Web-centered approach
?One plant or plant group per month March – October
?
?Press release every month by e-mail
?Downloadable press material at the CYL site
?Journalists will get the material on DVD also, w. intr. letter.
RETAILERS
?Newsletter to retailers every month
?Retailers will get the DVD with POS material along with intr. letter
?Kickoff seminars in February, targeting both trade and press
GENERAL PUBLIC
?Promote CYL site through advertizing in gardening mags
?Also Google Ads
Presentation of the plants on the CYL website
PRESS
in Sweden 2010
March – Helleborus
in Sweden 2010
April – Taxus & Buxus shapes
in Sweden 2010
May – Magnolias
in Sweden 2010
June – Salvia x nemorosa
in Sweden 2010
July – Buddleja davidii
in Sweden 2010
August – ornamental grasses
in Sweden 2010
September – small fruits
in Sweden 2010
October – Sorbus
Related Documents
