SWCC Slides

The Social Summer Camp:

Signing up new campers with

social media

There is a fundamental shift in

the way businesses and people

are communicating.

Camps can no longer operate

business as usual.

As the camp landscape

becomes more and

more crowded…

Social media marketing is the

only way to maintain market

dominance and fulfill your

camp’s mission

Plan

Test

Execute

Measure

Optimize

Camp Mission

Marketing Objective

Conversation

Conversation

Marketing Objective

Conversation

Conversation

Marketing Objective

Conversation

Conversation

Key Date

Message Topic

Marketing Objective

Social Tool

Measurement

Building A Conversation Calendar

Key Date February 20th

Message Topic Early bird is closing next week

Marketing Objective Sign up more campers

Social Tool Facebook + Instagram

Measurement Lift in this week’s sign ups

Building A Conversation Calendar

Ad Strategy

Engaging Image

Message Content

Link to

Measurable Site

Measurement Strategy

Lift in sign-ups

Lift in traffic

Lift in inquiries

Landing page traffic

Conversion tracking pixel

Thank you!

Facebook.com/socialsummercamp

Twitter.com/socialsummrcamp

Socialsummercamp.com