Top Banner
The Social Summer Camp: Signing up new campers with social media
14

SWCC Slides

Jul 05, 2015

Download

Social Media

Social media for summer camps. Slides from SWCC 2014!
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: SWCC Slides

The Social Summer Camp:

Signing up new campers with

social media

Page 2: SWCC Slides
Page 3: SWCC Slides
Page 4: SWCC Slides
Page 5: SWCC Slides

There is a fundamental shift in

the way businesses and people

are communicating.

Camps can no longer operate

business as usual.

Page 6: SWCC Slides
Page 7: SWCC Slides

As the camp landscape

becomes more and

more crowded…

Social media marketing is the

only way to maintain market

dominance and fulfill your

camp’s mission

Page 8: SWCC Slides

Plan

Test

Execute

Measure

Optimize

Page 9: SWCC Slides

Camp Mission

Marketing Objective

Conversation

Conversation

Marketing Objective

Conversation

Conversation

Marketing Objective

Conversation

Conversation

Page 10: SWCC Slides

Key Date

Message Topic

Marketing Objective

Social Tool

Measurement

Building A Conversation Calendar

Page 11: SWCC Slides

Key Date February 20th

Message Topic Early bird is closing next week

Marketing Objective Sign up more campers

Social Tool Facebook + Instagram

Measurement Lift in this week’s sign ups

Building A Conversation Calendar

Page 12: SWCC Slides

Ad Strategy

Engaging Image

Message Content

Link to

Measurable Site

Page 13: SWCC Slides

Measurement Strategy

Lift in sign-ups

Lift in traffic

Lift in inquiries

Landing page traffic

Conversion tracking pixel

Page 14: SWCC Slides

Thank you!

Facebook.com/socialsummercamp

Twitter.com/socialsummrcamp

Socialsummercamp.com