The Social Summer Camp: Signing up new campers with social media
SWCC Slides
Jul 05, 2015
Social media for summer camps. Slides from SWCC 2014!
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Transcript
The Social Summer Camp:
Signing up new campers with
social media
There is a fundamental shift in
the way businesses and people
are communicating.
Camps can no longer operate
business as usual.
As the camp landscape
becomes more and
more crowded…
Social media marketing is the
only way to maintain market
dominance and fulfill your
camp’s mission
Plan
Test
Execute
Measure
Optimize
Camp Mission
Marketing Objective
Conversation
Conversation
Marketing Objective
Conversation
Conversation
Marketing Objective
Conversation
Conversation
Key Date
Message Topic
Marketing Objective
Social Tool
Measurement
Building A Conversation Calendar
Key Date February 20th
Message Topic Early bird is closing next week
Marketing Objective Sign up more campers
Social Tool Facebook + Instagram
Measurement Lift in this week’s sign ups
Building A Conversation Calendar
Ad Strategy
Engaging Image
Message Content
Link to
Measurable Site
Measurement Strategy
Lift in sign-ups
Lift in traffic
Lift in inquiries
Landing page traffic
Conversion tracking pixel
Thank you!
Facebook.com/socialsummercamp
Twitter.com/socialsummrcamp
Socialsummercamp.com
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