Swati Chilwantkar(Rudrapur) Project PPT

Summer Internship Presentation On

“To Analyze the Perception of the Market towards “Fast Mix”

By the help of Primary Source”

Presented By.Swati ChilwantkarVAMNICOM, PUNEABM

Under guidance of :Mr. Himanshu Bist Territory Sales Manager –Sinochem India.

Presentation• Industry Profile

• Company Profile

• IntroductionAbout Project

About Rudrapur

• Research Objective

• Research Methodology

• Results and Interpretation

• Finding and Suggestion

• Limitation

• Conclusion Presented By. Swati Chilwantkar , VAMNICOM, Pune, ABM

• India ranked 2nd in Asia (behind China) and 12th globally in pesticide production.

• India‘s rank is 10th in the world in pesticide consumption.• Per hectare consumption of pesticide in India is 600 grams as

compared to world average of 3000 grams.• Rice is highest pesticide consuming crop in India.• Uses of crop protection –Insecticide (65%)

Herbicide(16 %)-India, 47%- Globally

Fungicide(15%) Other (4 %)

• The Indian pesticide industry was estimated of Rs. 180 bn.

Presented By. Swati Chilwantkar , VAMNICOM, Pune, ABM

Industry Profile

Company ProfileName of the Company SINOCHEM INDIA COMPANY PRIVATE

LIMITED

Year of Establishment Globally -1950 & India- 2008

Origin/Head office China

Chairman/President India- Mr. Sanjay ChaudharyGlobal- Mr.Deshu Liu

Sector India- Agrochemical Globally- Energy, Agriculture, Chemical, Infrastructure, Finance

Turnover India- 115cr. & Globally- 48600cr.

Agrochemicals Products


Introduction• About ProjectWeeds are major obstacle for Indian agriculture, as elsewhere in the world.

Problem associated with weeds

1. Reduced crop quality 2. Interference with harvest3. Serve as hosts for crop diseases 4. Reduce in productivity

33%

26%

26%

15%

Losses in productivity by various factors

Weed Insect Diseases Rodents & Others


• About RudrapurRudrapur is the city and Nagar Nigam in Udham Singh Nagar district in the Indian state of Uttarakhand. Rudrapur is the 7th most popular city of Uttarakhand.

Paddy cultivation Other crop0

10

20

30

40

50

60

70

80

71%

29%

Evaluation of cultivation parttern

Series1

28%

72%

Cultivation of summer paddy and kharif paddy

Summer Paddy

Kharif Paddy


Research Objective• To analyze the perception of Farmers towards

“Fast-mix”.

• To study the awareness level of Fast-Mix in Rudrapur region.

• To check all promotional activities in Rudrapur region.

• To create awareness with farmers. Presented By. Swati Chilwantkar , VAMNICOM, Pune, ABM

Research MethodologyParticulates Description

Research Design Descriptive

Research Tools Questionnaire, Personal Interview with Farmers and calling camping

Sampling Unit Farmers

Sampling technique Random and Convenience sampling

Sampling size On field work- 202Calling Camping - 786

Source of data Primary and Secondary data

Area of Study Rudrapur

Period of Study 45 days (7th June to 22nd May)


Results and Interpretation

98%

2%Pre emergence Vs. Post emergence

Pre Emergence Post Emergence100%

Uses of herbicide

Yes No


3%

72%

8%

15%

0%Users of herbicides in %

Fast MixPretilachlorButachlorMacheteRifit


Visualize promotion Van campaign Demonstration Farmers meeting Mandi campaign Company staff0

10

20

30

40

50

60

Awareness about Fast-Mix through various waysno

. of f

arm

ers


38%

62%

Awareness level of Fast Mix in Rudrapur

Fast Mix Other


Fastmix Acerages Machete Acerages Butachlor Acerages Rifit Acerages Pretila Acerages others Acerages0

2000

4000

6000

8000

10000

12000

14000

16000

0

50

100

150

200

250

300

350

400

450

500

Acerages Vs. No. of User analysis

Acerages No. of Users Series3


80%

14%7%

Fastmix Awareness Category

X Y Z


65%17%

18%

Selectchem Awareness Category

X Y

Z

76%

18%6%

Machete Awareness Category

X Y Z


X Y Z

98

17

8

94

22

7

80

21 22

Consolidate analysis of products wise x,y &z category

Fastmix Awareness Category Machete Awareness Category Selectchem Awareness Category


Finding of Project

• Location:

Paddy is the major crop-71% cultivation.

Declarers are the information source.

100% farmers are using herbicide.

• Product wise:

Awareness level of “Fast-Mix” among farmers were very less.

Less awareness level within farmers and dealers about “Fast-Mix”.

Personal meeting with farmers and individual contact influenced most farmers.

Promotional activities with different mode were major source for awareness.

Fast-Mix was analyzed to be in “initiation phase” .

Majorly farmers of Rudrapur preferred “Pretillachlor” as a premium

herbicide.


Suggestions• Need to cerate awareness by regular meeting with the farmers.

• Need to increase awareness level of –Sinochem company India Pvt. Ltd The brand name “Fast-Mix” with Farmers and dealers.

• Need to use all promotional tools to increase the awareness level.

• Need to gave comparison statement to farmers at the time of demonstration.


Limitations of the project• Unawareness about the Fast-mix by the Farmers as effective water-

soluble herbicide.

• Incorrect feedback/inputs from the farmers may harm the project.

• Collected information from primary source/Call Campaign. So,

authenticity of the data tends to high accuracy level of the project.

• Time constrains was one of the limitations in carrying out study and a

large area was to be covered.


Conclusion• Rudrapur region is the best place to get more business

of herbicide by more promotional activity.

• Although Farmer were aware about the product but lack of proper information or promotion about product by company and dealers.

• The market and farmers of that region have good potential of purchasing of herbicide.


Swati Chilwantkar(Rudrapur) Project PPT

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