Swarm Marketing Marketing Proposal By : Glenn Pelletiere.

Swarm Marketing

Marketing Proposal

By : Glenn Pelletiere

Mission Statement

• Our Mission is to recommend & implement cost effective advertising, marketing, and promotional programs on behalf of our clients to ensure their business objectives and success.

Executive Summary

• Our primary goal is to help your business meet its sales goal through the sponsorship of our race car. Our emphasis is on “Swarm Marketing” through our Show Car program. This technique provides for our car and transporter to be decaled in your firm’s logo and displayed in strategic locations of your choice to expose your brand.

• Our decaled race car creates interest and attracts a crowd. A Crew Member or Driver is on hand to distribute your product samples, coupons, brochures, etc. and is expected to be an aggressive advocate for your firm.

• Programs are tailored to grasp your target market, however, the emphasis is on using the car to create traffic, exposure from actually racing the car is secondary. Reach locations that are usually inaccesible such as suburbs, schools and events.

Business Concept

• Through sponsorship of our Baby Grand Stock Car, we can assist your firm in meeting their business objectives.

• You can utilize our Race & Show Car Program to economically: – Introduce New Products

– Provide Product Reminders

– Announce Product Improvements

– Generate Excitement

– Improve Employee Morale

– Increase Traffic

– Brand Awareness

Client Benefits

• Advertising Delivery Mechanisms – Display of Sponsor Logo

• Clients Logo displayed on – Entire Car – Transporter – Driver and Crew Uniforms

• Interactivity– Pre-point of purchase programs at grocery stores,

convenience stores and more

– Engage consumer with audio, video games or product displays, conduct sweepstakes.

Client Benefits

Delivery of Advertising Message Advertising Campaigned displayed on

Car - entire car available for your message on show 24 times per year Transporter - Cargo Truck with 2 10’X14’ Panels for your BillboardUniforms - Driver and Crew

Client Benefits

• Promotional Opportunities• Advertise when & where it counts, car, transporter and crew can be moved to

reach consumers in high trafficked situations or areas. – Promotions

• Car can be displayed– Shopping Malls - Beaches -Conventions – Trade Shows - Schools -Grocery Stores – Driven in Local Parades -Theaters -Parks – At your place of Business – Coupons, Brochures, Samples distributed upon request

– Promotions Displayed Around Sporting Events • Car can be displayed at Sporting events. Crew distributes promotional

material.

Client Benefits

• Relationship Building Opportunities – Internal Organizational Objectives

• Car displayed at your Business– Photos of Car and employees taken

– Business to Business • Car on Display at Trade Shows

– Marketing Material distributed upon request

The Team

• Glenn Pelletiere Driver

• Charles K. Dougherty Crew Chief

• Tara Kilduff Sales Assistant

• Ethel Pelletiere Marketing

The Team

Ethel Pelletiere is a professional model and would be on all promotional appearances.

Series / Schedule

• Watkins Glen, New York Pocono Pennsylvania

• Loudon, New Hampshire Lime Rock, Connecticut

On Track Exposure

• Participation in Six Races Per Year

• Mention of sponsor during any interview

Off Track Exposure

• Show Car & Driver Appearances

• Transporter painted with your logo

• Web Site linked to your Home Page

Literature Distribution

• We will create and distribute at all appearances a “Hero Card” with a picture of the race car and driver complete with your logo.

• Literature distribution can include product samples, coupons, flyers, offers, product descriptions etc.

• The Show Car attracts substantial traffic and is a great opportunity to deliver your message.

Program Options

• Primary Sponsorship $25,000 Annually – The entire car painted and decaled with your logo for a 12 month period. – Transporter painted in your color scheme with logo. This is a rolling billboard promoting your

company as it travels to appearances and race events. • Transporter parked in high traffic area providing a full time billboard.

– Drivers & Crew uniform in your company colors with logo. – Participation in six regional racing events at the following tracks:

• Watkins Glen, New York Pocono, Pennsylvania

• Lime Rock , Connecticut Loudon,New Hampshire – Twenty Four Appearances by Car and Driver at special events organized and sponsored by

your company such as trade shows, hospitality events, product demonstrations, shopping

malls, parades, etc. – A Handout postcard to be given away at events along with any promotional material supplied

by your firm. (ie: coupons, etc) – Web site with links to your firm’s site.

Program Options

• Associate Sponsorship $12,000 Annually – The entire car painted and decaled with your logo for a 12 month period. – Your Company’s name and Logo on the hood and both rear quarter panels.

– Drivers uniform in your company colors with logo.

– Participation in six regional racing events at the following tracks:• Watkins Glen, New York Pocono, Pennsylvania

• Lime Rock , Connecticut Loudon,New Hampshire – Twelve Appearances by Car and Driver at special events organized and sponsored

by your company such as trade shows, hospitality events, product demonstrations,

shopping malls, parades, etc. – A Handout postcard to be given away at events along with any promotional

material supplied by your firm. (ie: coupons, etc)

Program Options

• Associate Sponsorship $6,000 Annually – The entire car painted and decaled with your logo for a 12 month period. – Your Company’s name and Logo on the hood and both rear quarter panels.

– Drivers uniform in your company colors with logo.

– Participation in six regional racing events at the following tracks:• Watkins Glen, New York Pocono, Pennsylvania

• Lime Rock , Connecticut Loudon,New Hampshire – Six Appearances by Car and Driver at special events organized and sponsored by

your company such as trade shows, hospitality events, product demonstrations,

shopping malls, parades, etc. – A Handout postcard to be given away at events along with any promotional

material supplied by your firm. (ie: coupons, etc)

Guaranty

• Swarm Marketing will provide a Surety Bond with your firm as the beneficiary guaranteeing our performance under the Service Agreement.

Contact

• Glenn Pelletiere – Day 212-792-5232

– Evening 201-265-7743

– Email • [email protected]