ONLINE TOOLS. OFFLINE IMPACT. 2014
Swarm brings online data and marketing techniques to offline commerce.
Dec 14, 2014
Swarm’s technology treats smart phones as offline cookies, giving brick-and-mortar retailers the same data, personalisation and marketing techniques that make ecommerce so successful. Working with Fortune 1000 and Fortune 500 companies, Swarm has quickly become the de-facto standard for shopper analytics and omnichannel marketing. Swarm deploys quickly in both SMBs and enterprise and is compatible with leading POS platforms and Wi-Fi providers.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
ONLINE
TOOLS.
OFFLINE
IMPACT.
2014
HOW IT WORKS
Swarm uses Wi-Fi and BlueTooth technology to anonymously pick up smartphone signals of people
in your premises or at your events, delivering insights for:
SWARM MobileTraffic + Wi-Fi Hotspot + Data capture/CTA/Promotions
2. Wi-Fi Hotspot
Wi-Fi web portal- Accessible on any Wi-Fi enabled device (open source), Easily deliver a branded experience with personalized rewards and offers, Event Guides or videos, Mobile Marketing -Deliver location-based couponing and digital ads
1. Footfall - window traffic/In store
Foot Traffic - Total Visits, Walk-by Traffic, Dwell time, Repeat Visitors, Visitor Frequency, Visit Patterns out side of location.
3. POS integration
Data Capture/CTA-online Marketing. Amplify existing digital strategies, develop crossover strategies, integrate social media and e-mail opt-in programs. Deliver location-based couponing and digital ads
Venue
Window Traffic
Open access Guides RewardsDeals
CTA Activation
1. Footfall trafficIncrease revenue and reduce cost by knowing exactly what's happening in your store/venue in
real time. Analytics for passing window traffic.
Footfall traffic /cont
Dwell time Repeat visitors
Footfall traffic /cont
Shop Window conversion A/B test
Image of window display
2. Wifi Hotspot Open access / Email sign in
Deals rewards Guides
Online/Offline Marketing
In store POS CTA Online activation
Image of in store activation
POS INTEGRATION
Swarm is integrated with POS. Your store/events transaction and foot traffic data is automatically updated on a daily basis. No need to pull reports or manually update.
Shopper Profile
Overall Shoppers /averages
Personal shopper profile
HOW IT WORKS \ ANALYTICS
Desktop & mobile interface
HOW IT WORKS \ ANALYTICS
Capturing 80%+ of foot traffic, creating consistent datasets for benchmarking store performance
HOW IT WORKS \ SENSORS
FAST SETUPEasily integrate with supported wireless networks or via Swarm proprietary sensors (about the size of a deck of cards) throughout your property or event
Swarm Partner API Architecture
POS Data
TESTIMONIAL \ APPAREL
“Swarm fills a huge gap. In a brick-and-mortar environment you typically have no visibility on a customer until at or after point of sale.” – Daniel Neukomm, CEO
Rapha Cycle Clubs can easily monitor effectiveness of window displays, cross-shopping and other customer behavior to improve their sales
TESTIMONIAL \ APPAREL
WHO IS SWARM?
Offices: San Francisco - New York – London -Los Angeles - Sydney
$3.34MRAISED FROM
RETAIL TECH \ ECOSYSTEM
18
Captured Traffic (precision) 80%+ 60%
Works with Multiple Entrances
Yes No
Dynamic POS Integration Yes No
Window Traffic Yes No
Dwell Time Yes No
Web-Based Dashboard Yes No
Setup Cost $0 ~$2,000
COMPARISON \ SHOPPERTRAK
Wi-Fi Analytics Yes Yes Yes
Enhanced Bluetooth Analytics
Yes No No
Customer Engagement
Yes No No
Mall-Wide Activity Reports
Yes No No
Third Pty Apps Yes No No
Outbound API Yes No No
POS Integration Yes No No
COMPARISON \ COMPETITORS
RETAIL TECH \ ECOSYSTEM
21
CONTACT
Richard EcclesProject Director
[email protected]. 07711306805
Exposure, 22/23 Little Portland Street. London W1W 8BU
Swarm - Global Headquarters255 Kansas St, Suite 320San Francisco, CA 94103
23
http://www.swarm-mobile.com/
Related Documents
