SVT open archives, Eva-Lis Green & Irene Tolstar, SVT

“SVT Open Archive” Irene Tostar, Eva-Lis Green , Sveriges Television

Get in contact: [email protected]@svt.se

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Presentation SVT and Sweden

• SwedenThe size of the country is number five in Europe and Sweden has 9,5 million people

• Public Service Broadcaster since 1956

• Size of Archive300 000 hours of SVT owned material

80 % is digitized or born digital15 % is still on analogue film base

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FRONT PAGE

TOP - Changes with different highlights

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Recommended

User requests

Genres

News inthe archive

NAVIGATION

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BLOG

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SVT Open Archive BACKGROUND• Limited open archive since 2000

• A new copyright legislation 2011

• Archive license agreements with the collecting societies Copyswede, IFPI/SAMI and STIM (music rights)

• In-house productions published before July 2005

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AIMS AND GUIDELINES• A public site, geo blocked to Sweden • Titles published before 2005 in all genres such

as drama, entertainment, sports event, documentaries, children’s programmes, and news clips etc.

1. Public service values, interest for as many

groups as possible 2. To be of current interest and importance 3. To respond to the requirements from our

audience

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Continued….

• Changes in the society, the language and the values of the citizens. Ethical considerations

• No co productions or in house productions containing clips from feature films etc.

• No “grand rights” = opera or ballet performances

• Each right holder has the right to advise a veto to SVT or Copyswede

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STATISTICS

• When the updated SVT Open Archive site was launched the 16th of April this year it contained approx 300 titles (200 hours of video).

• Today we have 2000 titles and approx. 1500 hours of video.

• The goal for this service is 10 000 hours of video content reached in a six-year period

• Every month we publish 100 - 150 hours.• A quite big group, about 1.5 millions, 20-44

years old, (without children staying with them) are using the service.

• And they stay for approximately 85 minutes every time visiting the site. #FIATIFTADubai2013 Irene Tostar, Eva-Lis Green, “SVT Open Archive”

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PHONE INTERVIEWTwice a year SVT conducts a large phone interview with thousands of Swedes. (Sifo) This survey took place in May and the archive was launched in April.• When being asked 37% said they knew about the

Open Archive compared to Netflix that 52% knew about.

• 15% claims to have used the archive at any point

this year, compared to the 19% who claims to have used Netflix.

• One explanation is of course that the threshold for trying out the Open Archive is basically non-existent since it is a free service and doesn’t require an account.

• So approx 5% of the population between 9-99 years are using it on a weekly basis according to our numbers. That’s roughly 400.000 individuals

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NOT ONLY TO OPEN UPA project group was formed in spring 2012,” a core group of five persons from the SVT Interactive, Channel controlling and Archive and Rights department.”There was one content project manager and one project manager for infrastructure appointed in the group.Expert was engaged when needed Active part in the negotiations with the rights holder’s organizations was handed out by members from the project group. • Some sample of questions to discussed and solved • How should the work be organized?• What new workflows and tools were needed?• What content should be publish?• What content was digitized and what needed to be

digitized?• When was subtitling needed? • When to launch the service?

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SVT OPEN ARCHIVE ORGANIZATION

It was decided that the work with the new service should be performed in the existing organisation. Research, media management, rights control and reporting was the responsibility for the Archives and Rights department (6 persons in total) The editorial work (2 persons) should be done at SVT Interactive department. A research and rights team and the media managers was in place in November 2012 but it lasted until February 2013 before we had the editorial department in place.

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WORKFLOWA decision was made early on that we should use as much as possible from the broadcast publishing workflow

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Vision

integration

Planning Production

META (MAM) LC Playout

Publication

TX-rightsAll Plattforms

”Mediafilies and Metadata

Delivery Control

Automation

NEW TOOLS

1. The new web site and the streaming process had to be defined and implemented.

2. A new workflow tool “digit” that has shown to be very useful.

3. Reporting Tool

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DIGIT WORKFLOW TOOL

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ROLES

Activities

Metadata

DIGIT

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REPORTING

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NEXT STEPStill refining end development to do. The web site can be extended with more interesting tools. The workflow can be optimized even more Enhancement in the area of navigation and tagging

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“SVT Open Archive” Irene Tostar, Eva-Lis Green, Sveriges Television

Get in contact: [email protected]@svt.se

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Copyright © of this presentation is the property of the author(s). FIAT/IFTA is granted permission to reproduce copies of this work for purposes relevant to the above conference and future communication by FIAT/IFTA without limitation, provided that the author(s), source and copyright notice are included in each copy. For other uses, including extended quotation, please contact the author(s).

#FIATIFTADubai2013 Irene Tostar, Eva-Lis Green “SVT Open Archive”